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Any surface could become a touchscreen thanks to Metaio

Any surface could become a touchscreen thanks to Metaio | JWT WOW | Scoop.it

We have seen surfaces become transformed into large touchscreens on movies, but now it seems that this tech may not be too far into the future in real life thanks to Metaio, an augmented reality company.

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Porsche to run 24-hour social media race on Twitter and Weibo

Porsche to run 24-hour social media race on Twitter and Weibo | JWT WOW | Scoop.it

To celebrate Porsche returning to Le Mans after 16 years, the brand is running a 24-hour social media race on Twitter and Weibo.

Running from 3pm CET on 14 June, the race sees fans able to create their own teams with the race itself to have one rule: the better you tweet, the faster you will go.


The first team will win a very exclusive VIP package to attend an LMP race (in Austin or Shanghai) and will have the chance to approach the Porsche 919 Hybrid.

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Talk to a local: Airbnb testing in-app concierge feature

Talk to a local: Airbnb testing in-app concierge feature | JWT WOW | Scoop.it

Ov the last few weeks, Airbnb has been testing a new feature called “Local Companion” that connects you with real people that live at your holiday destination and allows you to ask questions like ‘where’s the best sushi?’

The feature, which only appears for people who are invited to a private beta, appears in the Airbnb inbox for iOS and allows you to ask any questions, like a concierge service but instead connects you to normal people at your destination.

From your Airbnb inbox, you’re able to ask anything such as “where’s the best place to eat” or “can you get me tickets for the sold out Oakland A’s game tonight” and the new service pledges it’ll do its best to get you what you want.

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Dyson almost made Google Glass more than a decade ago

Dyson almost made Google Glass more than a decade ago | JWT WOW | Scoop.it

You probably know Dyson for its strange-looking vacuums and fans, but in the 21 years Sir James Dyson has been inventing, he’s cooked up more than high-tech home goods. His coolest contraption yet? An augmented reality headset that looks a lot like Google Glass.

Oh, and he invented it more than 10 years ago.

Back in 2001, Dyson began working on an augmented reality headset it intended to call Dyson Halo (project code NO66). The Halo was meant to be a portable, head-mounted computer that looked like a pair of glasses and responded to audio prompts.

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Key points from Apple's WWDC 2014

Key points from Apple's WWDC 2014 | JWT WOW | Scoop.it

In the absence of any big hardware announcements, chief executive Tim Cook's biggest news on Monday was iOS8, due in the autumn and new services for developers. 


The key announcements regarding iOS8 were: 


  • Health kit - which organises fitness and health device and app data in one place 
  • iMessaging will be able to send audio and video messages and the group chat feature will be improved
  • Drive - Apple is giving its iCloud service a clearly visible filing system a la Dropbox 
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Coke Delivers Drinks & Thanks Via Drones To Skyscraper Workers

Coke Delivers Drinks & Thanks Via Drones To Skyscraper Workers | JWT WOW | Scoop.it

In Singapore, most everything has been built by migrant workers. They are an unseen, invisible segment of the population that go largely unnoticed by the city’s residents. They live far from their homes and families and are isolated from their culture.


Working with Ogilvy & Mather Singapore, Coca-Cola decided to show some love and appreciation of these people who have given so much of themselves to the creation of Singapore. Launching the Singapore Kindness Movement, Coke and Ogilvy reached out to thousands of Singaporeans and asked them to create messages of appreciation for the workers. They then affixed pictures of these massages to cans of Coke and placed them in boxes.


And in a delightful mix of the latest fad and super-smart targeting, the boxes were carried by drones high up into the sky and delivered to the workers atop the skyscrapers they work so hard to build.


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highcodata's curator insight, May 22, 2014 9:52 AM

Au delà du buzz, un usage du Drone qui permet de construire la marque

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Adidas Plans Shoes That Look Like Your Instagram Pictures

Adidas Plans Shoes That Look Like Your Instagram Pictures | JWT WOW | Scoop.it

Adidas said Friday that it would release a mobile app this summer that lets owners of its ZX Flux shoes print out new shoe patterns based on their Instagram pictures. The “#miadidas” app is slated for August 2014 release on iPhone and Android.


It’s not yet clear if #miadidas will cost anything more than the vanilla ZX Flux shoes, which currently run for $85 or $90. Adidas competitor Nike already lets customers buy individually customized shoes via its Nike iD program for an additional fee, which can vary depending on how many changes they make.

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Pimped Out Bike Has More Built-In Tech Than Most Cars - PSFK

Pimped Out Bike Has More Built-In Tech Than Most Cars - PSFK | JWT WOW | Scoop.it

There is no shortage of smart accessories for your bicycle, but Vanhawks Valour is a new idea that wants to incorporate the best of them into one high-tech solution for all your cycling needs. It’s a bike that can track your rides, give you directions, warn you of dangers on the road, and even help you track it down should it get stolen thanks to an interconnected networks of other users.

For all of these features to work, the bike needs to be connected to your smartphone via a Bluetooth connection. One of the most eye-catching features is the LED indicators built in to the handlebars which signal as you approach your next turn. To make sure a car doesn’t catch you off-guard while you turn, the handlebars will also vibrate if a car suddenly moves into your blind spot. While all of this is happening, on-board sensors will continue to measure various data points such as how many calories you’ve burned, distance traveled, and speed.

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Mechanical Walking Space Man's curator insight, May 16, 2014 3:49 AM

Looks cool too… very 21stC - but if it could stop the guys with the bolt cutters rather than track it once they have it - that would be the coolest

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Sun, sand & safety – Contagious I/O

Sun, sand & safety – Contagious I/O | JWT WOW | Scoop.it
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Beiersdorf-owned skincare brand NIVEA has created a bracelet to help parents keep track of their kids while relaxing on the beach.The Sun Block Ad, designed by FCB Brasil, São Paulo, is a detachable tracking device that can be torn out of a press ad featured in subscriber copies of Veja Rio magazine.

After ripping out the paper bracelet and securing it around their child’s wrist, users can sync it with the NIVEA Protege mobile app.

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In Google case, E.U. court says people are entitled to control their own online histories

In Google case, E.U. court says people are entitled to control their own online histories | JWT WOW | Scoop.it

Europe’s highest court on Tuesday stunned the U.S. tech industry by recognizing an expansive right to privacy that allows citizens to demand that Google delete links to embarrassing personal information — even if it’s true.


The ruling has potentially wide-ranging consequences for an industry that reaps billions of dollars in profit by collecting, sorting and redistributing data touching on the lives of people worldwide. That includes more than 500 million people in the European Union who now could unleash a flood of deletion requests that Google would have little choice but to fulfill, no matter how cumbersome.

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Beck's creates 'playable-poster' for musical campaign

Beck's creates 'playable-poster' for musical campaign | JWT WOW | Scoop.it

Beer brand Beck's has created a 'playable poster' using touch-sensitive conductive ink and a flat-panel speaker to deliver sound.

Currently in an 'experimental' phase the brand has created the poster as a means to promote local bands and musicians with plans to deploy the posters to 'popular music street poster sites' as well as Beck's venues throughout May, which is dubbed as 'New Zealand Music Month'.

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Capture your life in 360 degree 4k footage

Capture your life in 360 degree 4k footage | JWT WOW | Scoop.it

Thanks to smartphones and the use of apps, today everyone with a smartphone can capture panoramic footage. However a company called Centrcamera have taken things a step further with their panoramic camera, the CENTR, as it can take a video in 360 degrees and in 4k.

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M&C Saatchi Group acquires Lean Mean Fighting Machine

M&C Saatchi Group acquires Lean Mean Fighting Machine | JWT WOW | Scoop.it

It is understood that M&C Saatchi paid in excess of £6 million for the ten-year-old LMFM after talks that began 12 months ago.


The sum will be split between its four founders – Dave Cox, Dave Bedwood, Tom Bazeley and Sam Ball. There is no earn-out based on future performance but an incentive scheme is in place.

The 40-strong LMFM, whose clients include Unilever and De Beers, will be integrated into M&C Saatchi’s Golden Square headquarters next month, with the LMFM brand disappearing.


The team will be based within the M&C Saatchi ad agency but work across group business – it already shares the Land Rover account with Lida.

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A Computer Program Has Passed the Turing Test For the First Time

A Computer Program Has Passed the Turing Test For the First Time | JWT WOW | Scoop.it

This is big. A computer program has successfully managed to fool a bunch of researchers into thinking that it was a 13-year-old boy named Eugene Goostman. In doing so, it has become the first in the world to have successfully passed the Turing Test. The test is named after computer pioneer Alan Turing. To pass it, a computer program needs to dupe 30 percent of human judges in five-minute, text-based chats, a feat that until now had never been accomplished.

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Mechanical Walking Space Man's curator insight, October 15, 2014 4:36 AM

With a name like Eugene Goostman your going to believe anything…

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SCiO: A pocket molecular sensor for all !

Scan materials or physical objects. Get instant relevant information to your smartphone. Food, medicine, plants, and more. 

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Richard Platt's curator insight, December 1, 2014 1:33 AM

Very cool technology, applications are very wide.  Reminded me of Spock's tricorder.

Jaqueline Urania MoraesVarjao's curator insight, December 1, 2014 11:19 AM

Here to stay....technbology to allow all of us to identify which parts/areas of our environment are actually useful to each one of us!

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Myspace is embarrassing users with old photos to win them back

Myspace is embarrassing users with old photos to win them back | JWT WOW | Scoop.it

The social network is emailing users old photos of themselves in hopes of enticing them to return to Myspace. The emails include one or two old photos and a line that reads, "The good, the rad and the what were you thinking..." along with a link that takes users to their profile.


In other words: Remember us at Myspace? We still have embarrassing photos of you.


It's a clever approach to retaining members (or at least piquing their curiosity). After all, few things get your attention like the reminder that a tech company still has your decade-old photos on file.

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Paid restaurant reservation app lets diners cut the line

Paid restaurant reservation app lets diners cut the line | JWT WOW | Scoop.it

More often than not, getting a reservation at a popular restaurant can be quite a challenge and sometimes even a real pain. Sometimes it takes several phone calls to land a reservation, and you have to book weeks in advance just to even get a seat.

Entrepreneur Gary Vaynerchuk partnered up with CrowdTwist co-founder Mike Montero and Eater co-founder Ben Leventhal to create an app called Resy, which basically lets users pay for a reservation at a restaurant they want.

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Nissan lets YouTube users unveil new Pulsar model

Nissan lets YouTube users unveil new Pulsar model | JWT WOW | Scoop.it

Nissan has unveiled the Nissan Pulsar, with online experience ‘Driving On Another Level’ created by MRY UK.


MRY UK has worked with Nissan to create an interactive YouTube gadget which allows viewers to unveil the car themselves, raising the curtain on the car for a YouTube reveal.

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This Brilliant App Lets You Swap Lives With A Stranger For 20 Days

This Brilliant App Lets You Swap Lives With A Stranger For 20 Days | JWT WOW | Scoop.it

A new app makes it possible to anonymously live the life of a stranger for 20 days, seeing where they go and what they do--not the carefully curated version they might put on Facebook or Instagram, but the everyday details like the fact they always go to the same sandwich spot for lunch.


The idea was inspired by an observation from Tinsley Galyean, director of the Dalai Lama Center: Social platforms are making it easier to connect with people that we already know, but possibly pushing us farther away from others.


At the end of the experiment, each person has one chance to send a message to the other--either to say goodbye, or to exchange contact information if they like. And then there’s the option to do it again with someone else.


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yStop's curator insight, May 22, 2014 8:40 AM

1 degree of separation

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Hotel's Google Glass App Lets Guests Explore Cities Without Leaving Home

Hotel's Google Glass App Lets Guests Explore Cities Without Leaving Home | JWT WOW | Scoop.it

Starwood has updated its mobile app especially for Google Glass owners. The Glass app will allow the wearer to search through its group of over 1,100 hotels and resorts, including Westin, Sheraton, Le Meridien and W Hotels.

The SPG app utilizes voice control and GPS features of Glass to create an immersive travel experience for guests before they even step into the hotel. Wearers can use voice commands to find a hotel and see what’s nearby. They can browse through photos of the hotel, rooms and local area.

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A doctor in your pocket – Contagious I/O

A doctor in your pocket – Contagious I/O | JWT WOW | Scoop.it
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A new subscription health app, which lets users have ‘face-to-face’ consultations with a team of GPs and specialist consultants, has launched in the UK. And according to the app’s founder, Babylon promises to do for healthcare what Amazon did with books or iTunes did with music.

For a subscription of between £7.99 ($13) and £19.99 ($34) per month, users can book consultations, monitor symptoms and receive prescriptions.

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Tipp-Ex's hunter and the bear return in interactive campaign asking for help rewriting Pharrell Williams' book

Tipp-Ex's hunter and the bear return in interactive campaign asking for help rewriting Pharrell Williams' book | JWT WOW | Scoop.it

Tipp-Ex’s hunter and the bear have returned for a new interactive online campaign created with Buzzman.


Last seen in 2012, this time the hunter and the bear have been entrusted with Pharrell Williams’ new book, but have unfortunately covered it with Tipp-Ex Mini Pocket Mouse and need the public to help them rewrite it.

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Commuters to be served digital ads based on proximity to outdoor media

Commuters to be served digital ads based on proximity to outdoor media | JWT WOW | Scoop.it

Billy Elliot the Musical is piloting the newly launched Zone Digital media planning tool, developed Joule and Kinetic, that aggregates existing outdoor planning data from research body Route and mobile data such as customer behaviour and demographics to target people more effectively by proximity.


Ads for the musical are served to people’s digital devices based on how likely they are to come into contact with an ad on their journey, a first for the advertising industry according to the tool’s creators.


It means people travelling within specific geo-fenced locations and routes where OOH advertising is running will be served with mobile banners and expandable ads for the tickets, rather than more intruding SMS and pop-up messages.


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Amazon now lets you shop while you tweet

Amazon now lets you shop while you tweet | JWT WOW | Scoop.it

Amazon customers can now add items to their shopping carts directly from Twitter. The new feature "#AmazonCart" is targeted at users who discover Amazon products on Twitter but don't want to go through the trouble of clicking a link and adding products manually to their cart. Instead, after setting up the feature, customers can reply to products they’re interested in using the hashtag #AmazonCart.

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DigitasLBi and BuzzFeed team up for digital branded content

DigitasLBi and BuzzFeed team up for digital branded content | JWT WOW | Scoop.it

BuzzFeed, Epic Digital and DigitasLBi have teamed up to create a program called ‘BuzzFeed in Residence’.


The project will see both sides work on strategies to create digital branded content, based on breaking news and trends.

According to Jonathan Perelman, VP of agency strategy and general manager of video at BuzzFeed: "The BuzzFeed in Residence program was created with the belief that the best work will come from face-to-face collaboration."


BuzzFeed currently uses branded content as the only form of advertising on the site – there are no banner ads or home page takeovers.

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