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Stop Looking for Links: Build WOW Content and Let Users Talk About You

Stop Looking for Links: Build WOW Content and Let Users Talk About You | Justin Bruce Marketing | Scoop.it

Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old.

 

 

 


Via Robin Good
Justin Bruce's insight:

From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.

 

Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.

 

From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.

 

Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!

 

more...
Robin Good's curator insight, February 25, 2013 4:28 PM



Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.

He writes: "Imagine being able to outreach awesome content without having to look for links.

Simply make people aware of what you are doing and get them to talk about you.

It’s how it should be and it would have a profound effect on the type of content you might produce and brand-marketing activity you might pursue."

The article is rich in valuable references and tools for anyone interested in exploring this topic.

Game changing. Resourceful. 8/10

Full article: http://www.seomoz.org/blog/semantic-web-and-link-building-without-links-the-future-for-seo




Pierre Marchildon's curator insight, February 27, 2013 5:28 PM

i agree, but this demands dedication!

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Rescooped by Justin Bruce from SEO Tips, Advice, Help
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Justin Bruce Marketing | Scoop.it
The Periodic Table Of SEO Success Factors Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it.

Via Bonnie Burns
Justin Bruce's insight:

Looking for a current SEO check list? This is pretty good espcially if you like infographics.

 

It just goes to show how important your SEO agency is and how many factors influence the results.

 

It's not really something you can game (anymore) cause if you do its only a matter of time before the next google update gets you. And as we sadly know, once you are google smacked you stay down for the count!

 

The lesson we learnt is you must clean up the damage any non-kosher incumbant agency did behind the scenes before you progress. Some of their dodgy stuff could haunt you for ever. So use this checklist to make sure all that was done before is ok and set you up for future activities.

 

On a brighter note, google updates are designed to level the playing field and you can trust google will work to deliver the best results to the end user, so just go out there and be the best result!

 

Keep in mind google will also encourage you to spend on adwords and not rely only on SEO so they too can make some well-needed coin. Working out teh balance between the two is getting harder with more and more analytics info hidden "(not provided)". This means you dont really know whats going on so you have to balance your allocation of reswources to SEO, Social and Adwords to get a well rounded and competitive digital campaign.

 

Justin [at] jb [dot] net [dot] au

 

more...
Bonnie Burns's curator insight, June 10, 2013 12:02 PM

Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success

SandrineKhou's curator insight, June 10, 2013 1:28 PM

Les moteurs de recherche récompensent les pages avec la bonne combinaison de facteurs de classement. Le tableau ci-dessus résume les principaux leviers à optimiser pour améliorer le positionnement de son site dans les résultats de recherche. Les +1, +2, +3 sont les coefficents d'importance des facteurs, les -1, -2, -3, sont les éléments négatifs pour le seo. 

Bernardo Hernández's curator insight, June 10, 2013 5:38 PM

Factores SEO

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This infographic shows the right way to build a brand online

This infographic shows the right way to build a brand online | Justin Bruce Marketing | Scoop.it
John Cullen runs an Internet marketing company out of Ohio in the US. He dropped by my blog and out of courtesy I had a look at his. He also liked the 'about me' page on my blog. I'm not sure if I ...
Justin Bruce's insight:

This funnel is beautifully simple and real.

My only addition is that email marketing and social media should continue through generation into nurturing.

 

Most compaines think only of the sales funnel, ie now that we have the lead lets nurture and convert to a sale.

 

You actually need to think of nurturing and converting the suspect (or traffic) into a lead before looking at converting them into a sale. With good systems, dedicated resources and top down buy-in, this is not only achieveable but very effective, requires patience!

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Rescooped by Justin Bruce from Content Marketing & Content Strategy
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Digital Marketing: How to craft a value proposition in 5 simple steps

Digital Marketing: How to craft a value proposition in 5 simple steps | Justin Bruce Marketing | Scoop.it

There’s a fundamental question every customer wants answered that directly impacts your ability to capture and convert – “If I’m your ideal prospect, why should I buy from you rather than any of your competitors?”


Via Stefano Principato
Justin Bruce's insight:

You can't be everything to eveyone!

 

When developing marketing strategies for new clients we often come across this problem. They say the offer great service, a great product at a great price. Well that's just not good enough!

 

These values are mandatory, if you dont offer above, close your doors and do something else cause its only a matter of time before someone else (around the world) offers your market the same thing.

 

It's difficult to convonce clients to see the value in owning a niche as opposed to owing a small share of a huge market. The striongest argument in my opinion is if you own a niche, you also own the opinion leaders, innovators and early adopters. These are the aspirational segment that we all want to or end up mimiking. Own them and half your work is done. They will market for you as advocates of your brand.

 

How???

 

1. match what you offer with what they want

2. segment and target

 

This article from b2bleadblog.com will help with clearly defining what you offer...and it's NOT everything, it's not great service, price and product. 

It's the passion for striving to be the best at one thing and all teh other things that go along with that.

 

If you want help developing value propositions, unique selling propositions, segmentation strategies, market research, etc contact me at justin (at) jb.net.au

 

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Stefano Principato's curator insight, May 21, 2013 6:12 PM

Take a moment to ask yourself, "Can I clearly and succinctly state the core value proposition of the product or service that I am marketing?” and write down you answer.

AlGonzalezinfo's curator insight, May 21, 2013 9:53 PM

This is truly a great resource! From the article:

 

If what you wrote down resembles any of these …

 

“We empower your software decisions.”

“I don’t sell products and services; I sell results — my guarantee.”

“We help companies find their passion and purpose.”

“We are the leading [insert your service here] provider.”

“We give XX% off for new clients.”“This site has the solution your company is looking for.”

 

 

Then it’s very likely your marketing campaigns are underperforming from poorly-crafted value propositions that are also likely leaving some serious leads and revenue on the table.

Rescooped by Justin Bruce from Internet Marketing Strategy 2.0
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Stop Looking for Links: Build WOW Content and Let Users Talk About You

Stop Looking for Links: Build WOW Content and Let Users Talk About You | Justin Bruce Marketing | Scoop.it

Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old.

 

 

 


Via Robin Good
Justin Bruce's insight:

From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.

 

Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.

 

From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.

 

Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!

 

more...
Robin Good's curator insight, February 25, 2013 4:28 PM



Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.

He writes: "Imagine being able to outreach awesome content without having to look for links.

Simply make people aware of what you are doing and get them to talk about you.

It’s how it should be and it would have a profound effect on the type of content you might produce and brand-marketing activity you might pursue."

The article is rich in valuable references and tools for anyone interested in exploring this topic.

Game changing. Resourceful. 8/10

Full article: http://www.seomoz.org/blog/semantic-web-and-link-building-without-links-the-future-for-seo




Pierre Marchildon's curator insight, February 27, 2013 5:28 PM

i agree, but this demands dedication!