Podcasting is not for everyone. Despite the many experts, gurus, rockstars and ninjas within the content marketing space moving their voice to the podcast format, podcasting will NOT work for everyone.
Podcasting is long-format content marketing, which means the audience expects you to dive deeper into your area of expertise.
Ms. Ileane does this well with her Ms. Ileane Speaks Podcast.
Social influence is driven by 5 factors: message type, message form, device, time, and user engagement, according to new research by Lucule Consulting. So are you still counting on finding people with high "influence scores?
LinkedIn launched Mentions this morning, a new way for members to engage in professional conversations by mentioning connections and companies on the LinkedIn Homepage. I’m super excited about this because I have at least a dozen use cases for this new feature:
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