Podcasting is not for everyone. Despite the many experts, gurus, rockstars and ninjas within the content marketing space moving their voice to the podcast format, podcasting will NOT work for everyone.
Podcasting is long-format content marketing, which means the audience expects you to dive deeper into your area of expertise.
Ms. Ileane does this well with her Ms. Ileane Speaks Podcast.
Via Ileane Smith