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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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Look up, Connect and Share A Story--video

My daughter shared this emotionally powerful video with me, and it made me reflect on how we as salespeople waste so much time in sales cycles, because we're...
Karen Dietz's insight:

The other night my husband Tim and I were out to dinner. At the table next to us was a teenage boy with his mom and dad. The kid was totally engaged in his meal and having a good time gobbling up the food. No phone or iPad for him!


His parents though? They spent the entire meal on their phones checking email and texting. They never once said a word to their son. You could tell the boy was used to it and was entertaining himself in their absence. Tim and I just shook our heads.


If ever there was a strong case for putting down the phone and connecting with others -- and swapping stories back and forth -- it's this video. I loved it and it really got me thinking. I think you will enjoy it too. It's a great reminder to stop, talk, and share stories.


It's OK if I'm not tethered to my cell. When work is done I can ignore it and my iPad to share the story of my day with my husband -- and listen to his in return :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What causes most videos to miss the mark: a big storytelling problem

What causes most videos to miss the mark: a big storytelling problem | Just Story It Biz Storytelling | Scoop.it
When I commissioned a video of the prayer vigil, I got back a bunch of comments about how great the prayer vigil was. Arrgh! That was all wrong.
Karen Dietz's insight:

This post and experience shared here comes from the world of religion. And it's a great story about the problems with most videos organizations produce. Mainly that they are NOT stories!!


I so appreciate the insights author Len Wilson shares with us. And his fix for the problem. 


And here's my particular caution: don't turn your video over to a video team and expect a story. Many of them don't know how to tell a story. Personal experience speaks. Make sure you know the story you want to tell FIRST. Then make sure they do it.


Don't waste your time making worthless videos. Follow Len's advice here and you'll come out way ahead in the business game.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, August 13, 9:27 AM

Every good story is about a changed life!

Janet Vasil's curator insight, August 14, 5:15 AM
Excellent article about video storytelling. A good producer should start by discussing the story you want to tell - what do you want viewers to think, feel or do from watching your video? What's the overarching message you're trying to convey? Then the discussion should turn to deciding the content of the interviews and the visual components and how they'll support the story you want to tell. Pre-production planning should generally take twice as long as the shoot itself. Just because someone has the technical skills to shoot and edit video does not mean they know how to tell a compelling story with video.
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The Man Who Invented The High-Five: The Surprising Back Story

The Man Who Invented The High-Five: The Surprising Back Story | Just Story It Biz Storytelling | Scoop.it
One-time Los Angeles Dodger Glenn Burke is credited for the universal gesture for a job well done. His own life was more complicated.
Karen Dietz's insight:

Hey, it's Friday and how about a fun and inspiring story for the weekend?


Well, I found this one and couldn't wait to share it with you.


Do you know where the high-5 hand slap came from? Well, here's a video that shares all about it.


It's fascinating and a terrific example of a 'back story' from ESPN. We love these kinds of stories and want to hear more.


Enjoy this video and have a great weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Russell Roberts's curator insight, August 1, 8:10 PM

Thanks to motivational speaker Karen Dietz for this truly funny and inspiring story  of the popular "High Five" sign that has become part of our everyday culture.  This feature was originally aired by ESPN as part of their "back story" series.  Enjoy the video and become inspired as you enter the weekend.  Aloha, Russ.

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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Just Story It Biz Storytelling | Scoop.it
In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers [...]
Karen Dietz's insight:

Here is a terrific post from brand storytelling expert Omar Kattan. He reminds us that our customers are our best storytellers and that our job is to allow them to share their stories about the product/service we offer.


So true! As Omar says, businesses have to provide platforms for customers to share their stories. He goes on to share some good examples and links to other posts/examples that support this point.


And today I published a post on Curatti.com about the other side of the coin -- how to find and tell your customer's stories. You can find it here.


So go explore all of this material so you too can continue to leverage the power of storytelling and your customer's stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jeff Domansky's curator insight, May 24, 8:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Shelley Costello's curator insight, May 26, 4:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

Sarah Skelly's curator insight, May 27, 5:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

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4 Fab Storytelling Tips From Filmmaker Ken Burns

4 Fab Storytelling Tips From Filmmaker Ken Burns | Just Story It Biz Storytelling | Scoop.it
The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as...
Karen Dietz's insight:

These are 4 essential principles for effective storytelling and filmmaker Ken Burns explains all really well.


I don't call them tips, because they are more than that. They truly are some of the best ways to think and be with your business stories. Principles like Find the drama and characters of your story and let them speak; tell the story your own way; and find the format in the story -- as opposed to stuffing a story into a predefined one-size-fits-all structure.


To quote the article, "Burns says that storytelling isn’t so much a process of arriving at a previously determined end, but about an investigation of the material."


If you can get that thought, it's revolutionary. The quote speaks to the teller's ability to learn more about the story by continually reflecting on it, becoming more self-aware. That self-awareness leads to not only better storytelling, but also deeper listening and greater empathy/connection with your listeners.


There is lots of food for thought here that will help make you a better teller of your business stories. And there are some terrific clips to illustrate the points. Have fun with this one.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Verone Medley Travis's curator insight, April 18, 2:42 PM

Ken Burns is a visual story teller.

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Mobile Viewers Spend Majority Time With Long-Form Content (Stories)

Mobile Viewers Spend Majority Time With Long-Form Content (Stories) | Just Story It Biz Storytelling | Scoop.it
Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013. "Long-form" is considered content that runs 10 minutes or longer.  And even longer form is 30 minutes or longer. Watching content for longer than 10 minutes is  61% for desktop video viewing, 60% for [...]
Karen Dietz's insight:

OK -- here's the latest research on mobile video viewers and they are not spending time watching short 3-minute stories. They are watching stories that last lots longer.


Good news! But don't throw the baby out with the bathwater -- share stories that are both short and long. Just don't be afraid to create longer stories. Because truly, some stories just take longer to tell, and often shaving them down to a couple of minutes really guts them..


So share some short gems and add some long stories -- whether written or as videos. And dig into this research so you understand exactly what mobile video viewers are watching in various devices.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Woman Befriends A Homeless Man In Brazil--Unexpected Outcome! An Inspiring Story

Woman Befriends A Homeless Man In Brazil--Unexpected Outcome! An Inspiring Story | Just Story It Biz Storytelling | Scoop.it
A Woman Befriends A Homeless Man In Brazil. No One Could Expect What Happens Next. Amazing.
Karen Dietz's insight:

It's Friday and time for some inspiration after a long week. I found this video and it's a wonderful story. With a surprise ending!


The video is only 4:30 minutes long. Enjoy and have a wonderful weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Sue Gould's curator insight, April 6, 9:07 PM
This story is so powerful, in that it can be and is relational to many people we all come in to contact with every day. The tears that resulted were from one of joy when I saw this man's spirit had not changed, in fact he was determined to allow his thoughts and views to be written and distributed to help others. Truly inspirational.
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In defence of liberal arts & stories: Judah Pollack at TEDxWhitehorse

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TED...
Karen Dietz's insight:

Ooooh, ooooh, ooooh -- here's another fabulous TED video on storytelling that is both awesome because of its content, and inspiring because of its message. Go Judah Pollack!


You won't want to miss watching this piece. Judah eloquently lays out the case for stories in business as a way to access and promote our humanity. And his sense of humor of fab.


Enjoy this video -- it's perfect to get you through the rest of the week!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Theophilus's curator insight, March 26, 1:44 AM

One of the most powerful cases for story, narrative that I have heard in a very long while. A true example of the recipient of the very benefits of story he preaches, Judah Pollack lays down the gauntlet to help us process life through story. Thanks Judah for mastering the degree of Awesomeness and showing me the possibilities within my own story - in 3D.

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Video storytelling: conflict is a must have in biz stories

Video storytelling: conflict is a must have in biz stories | Just Story It Biz Storytelling | Scoop.it
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.
Karen Dietz's insight:

Oh, that statement is so true!! When Lori Silverman and I were writing Business Storytelling for Dummies we had such a hard time finding businesses who were telling effective stories. Most were mediocre. Some were terrible.


Why? As this article points out, it's often because conflict is missing. Without conflict business storytelling is like oatmeal -- very bland.


The other issues we found were that many business stories are too full of extraneous details, do not include enough of personal human elements (too much corporate speak), lack emotion, or were just pure puffery about the company.


What I like about this short post is that it focuses on conflict. And it includes a 17 minute podcast that goes into more details about this, plus the speaker shares examples.


We can all be better business storytellers by paying attention to conflict as we craft our stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Marianne Hart's curator insight, February 25, 7:00 AM

Always remember the storytelling elements, no matter who you are working with.

Kim Zinke (aka Gimli Goose)'s curator insight, February 25, 9:39 PM

This article made so much sense to me that I had to sit down and listen to the podcast right away.  Here's some comments that stood out for me:

  • Brands are struggling.  What's missing is conflict.

  • Need to inject conflict without damaging the brand.

  • Too many provide a false picture – everything is wonderful.

  • Have to (provide and) overcome the conflict or the listener won’t like it.

  • Conflict – get as close as possible to death.

  • Conflict – best kind of universal truth.


How to find your org/brands conflict?  Need to take a softer look at the notion of conflict (the term conflict brings up certain imagery, feelings).  Conflict is simply something to overcome.  Ask yourself - do we want to be a company who wants to overcome things?


There's also a great made-up example (Donut Corp) provided of how an organization could find it's conflict.

Lauren Scime's curator insight, February 26, 7:57 AM

Brilliant article really nails it!

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Glenlivet Gets Up Close and Personal With Their "Single Stories" Banding Campaign

Glenlivet Gets Up Close and Personal With Their "Single Stories" Banding Campaign | Just Story It Biz Storytelling | Scoop.it
Looking to mine authentic moments, the single malt brand shares personal stories from leading men, including Bryan Cranston, Ed Burns, and Andy Spade.
Karen Dietz's insight:

Now here is a powerful use of stories in business. In this case, this post talks about how Glenlivet is using personal stories in their branding efforts.


Glenlivet is premium single malt whiskey. In this campaign the company has successful men sharing stories about a poignant moment that was instrumental in their success.


As Troy Gorczyca Senior Brand Manager, Pernod Ricard, says, the goal of the series was to “showcase their triumphs, admit their failures, and highlight the moments that make us human.”


At first I thought "Oh, this is about CEOs bragging about some achievement they accomplished." But no -- these guys share about their parents, a mentor, or how a single phone call changed a life. Yeah! Disaster averted.


Now I have only one quibble -- how come these stories are only from guys???!!! Where are successful women's stories? It's not like we don't like or drink Glenlivet -- because we do! And we share stories over drinks just like guys do -- in fact, probably more.


Here's what's mystifying to me: the co-lead on this project is a woman. And the author of this article is a woman. Yet neither pointed out this discrepancy.


OK, rant over. The article talks a bit about how challenges in gathering the stories. And other insights are shared here. So go read it -- other than the gender issue, it's a good piece.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Gavin Meikle's curator insight, February 23, 11:57 PM

Stories are the key to successful influence.  sharing a short story that embodies the message or principle you wish you communicate, it THE most powerful way to spread your influence.   We remember stories much more that dry facts or powerpoint slides.   Glenlivet clearly understand  and are harnessing the power of stories - Do you?

Karen Dietz's comment, February 24, 10:13 AM
Excellent points Gavin!
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10 Inspiring Videos To Kick-start 2014 Biz Storytelling

10 Inspiring Videos To Kick-start 2014 Biz Storytelling | Just Story It Biz Storytelling | Scoop.it
Check out this awesome list of inspiring marketing talks by the likes of John Cleese, Elizabeth Gilbert and some lesser-known gems.
Karen Dietz's insight:

What a great collection of videos about marketing to help us all grow business in 2014! Several of them are directly about storytelling. Others are about creativity and risk taking. All are superb.


Enjoy watching these videos and being inspired. Then map out the steps you are going to take to make 2014 a banner year. Game on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.

Karen Dietz's insight:

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Monica S Mcfeeters's curator insight, December 2, 2013 10:25 AM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 11:04 AM
Thank you Monica!
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How to Create Storied Videos to Capture Your Audience

How to Create Storied Videos to Capture Your Audience | Just Story It Biz Storytelling | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.


According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky
Karen Dietz's insight:

What a helpful infographic that reminds us when making a video, to make sure it's a story! And then it provides a list of different categories for stories related to your business. 


So there are lots of ideas here. Enjoy!


And many thanks to fellow curator Jeff Domansky @Jeff Domansky for finding and sharing this gem!


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Dennis Staples's curator insight, November 12, 2013 1:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 2:33 AM

Youtube videos to promote Plumpton CMI Courses?

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7 Secrets of Powerful Storytelling From Actor/Storyteller Tim Hartman | Video

7 Secrets of Powerful Storytelling From Actor/Storyteller Tim Hartman | Video | Just Story It Biz Storytelling | Scoop.it
Actor/Storyteller Tim Hartman will be joining us live on today's BlazeCast with Editor-in-Chief Scott Baker (@bakerlink) beginning at 1:00 pm ET: -- Tim Hartman is a man of many talents.

Via José Carlos
Karen Dietz's insight:

Here is a blog post with tips along with several videos where Tim Hartman shares his insights and tips on better storytelling.


I've poked around and so far so good. So I think you will benefit from these pieces. Especially if you are looking for online help with your business stories.


Let me know if you like these and if they are of value to you!


And thanks to fellow curator   and his curation Digital Storytelling for finding and sharing this.


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Martin Riggs's curator insight, November 6, 2013 3:58 PM

read this article

Marc Kneepkens's curator insight, November 7, 2013 4:48 AM

Pitching your ideas to investors is telling a story. You need to get the attention and turn some heads. Hartman's tips are very useful, take a lookk and see what's in it for you. Standing up in front of a panel of investors, or a sitting at a boardroom table with a number of decision makers can be intimidatiing.

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Interactive Video: 3 Cool Tools For Brand Storytellers To Consider

Interactive Video: 3 Cool Tools For Brand Storytellers To Consider | Just Story It Biz Storytelling | Scoop.it
Karen Dietz's insight:

Ever heard of interactive video for sharing your stories? Me neither until colleague Omar Kattan wrote this post! I was checking out his blog today and discovered this piece from a few months ago.


In the article Omar explains the 3 different interactive video tools and gives insights into their functionality. Just imagine sharing one of your biz stories and also having your listeners interact with the video while they are viewing it. So cool!


In the chapter I'm writing on moving stories into different media for the book Business Storyteiiing for Dummies, I make the point that video is somewhat passive in its consumption compared to the co-created experience of face-to-face storytelling. Looks like I'm going to have to go back and amend that section to include these new tools!


With these three tools you will only be limited by your creativity with these new ways to share biz stories. I look forward to you sharing your stories in this new format.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Mister Rogers, Boston Tragedy, & The Rest of The Story

Mister Rogers, Boston Tragedy, & The Rest of The Story | Just Story It Biz Storytelling | Scoop.it
John Sutter says all of us are geared to help, and the responses to the Boston bombings show that.
Karen Dietz's insight:

The Mister Rogers quote about 'look for the helpers' has gone viral in response to the bombings in Boston. But a missing piece of his message is not making the rounds.


I'm on the road now working with clients. Well, this morning in my hotel I was listening to CNN Headline News while cycling through emails. I perked up when they ran the video clip of Mister Rogers where he shares words of wisdom from his mom. 


Yes, it is about helpers. But what all the other tweets and video clips show is only the beginning of the story. There is an even more important message that Mister Rogers conveys!!


I really like the clip shared here by CNN because it also talks about how the media can share more rounded stories. In the hunt for heroes (because we are slaves to the Hero's Journey), we often forget about sharing stories with the frame of 'community.' Telling the story of helpers and the individual stories of helpers helps us know and understand the power of community.


Should I tell you the end of the Mister Rogers quote/story?


Nope -- I won't spoil it for you. Watch the video -- it's short -- and get the powerful key message Mister Rogers wants to share with us all.


You'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Alison D. Gilbert's curator insight, April 19, 2013 3:32 AM

"Look for the helpers . . . "

Karen Dietz's comment, April 21, 2013 10:42 AM
I appreciate all of your comments and am delighted that you connected to the forgotten key message of the story :)
ozziegontang's curator insight, April 22, 2013 4:51 AM

We are herd/pack animals who call ourselves human beings or social animals.  The helpers are people who revert back to their instinct to help a fellow man.  Often at peril to their own lives. Often sacrificing their own life to save another.  When you look at the derivation of "sacrifice" it is made up of two Latin words "sacra" and "facio"  that is "to make holy."


Bombshel says it beautifully. This is how I shared the Power of One back in 2010 about a dear friend, Rauni Prittinen King who is the co-founder with Dr. Mimi Guarneri of the Scripps Center for Integrative Medicine.


The Power of One united is a force  that reunites body/mind/spirit back into the basics of being: human. 

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Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
Karen Dietz's insight:

Latest update 06/23/13: the video which is the focus of this SlideShare -- "Dumb Ways to Die" -- has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)


I rescooped this from fellow curator Baiba Svenca even though I have curated the original video before. 


I did so because in this SlideShare presentation, it examines WHY this funny video -- Dumb Ways To Die -- really sticks. It's based on the Heath brother's book "Made To Stick."


The presentation was put together by Orsolya Nemes in Budapest, Hungry, who is a consultant / trainer.


It's a fabulous primer about how to craft your stories (and other material) so people remember it and repeat it via word-of-mouth marketing. The video is less a story, but it embodies many devices we use in storytelling to make our work memorable and repeatable. You will want to take note of these elements.


That's a good thing! So have fun watching the video (it is one of my favorites) and go through the slide presentation to understand why it works so well.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Denyse Drummond-Dunn's curator insight, March 20, 2013 5:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight, April 28, 2013 3:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 1:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Suggested by Kenneth Mikkelsen
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Fab digital storytelling: The Power of Words

Wonderful and highly inspirational video. Reminds us all to strive for authentic and purposful communication. So chose your words wisely. They are extremely powerful.

Karen Dietz's insight:

I love this story shown in this video and tell it all the time in my biz story workshops and MBA classes. The story is particularly instructive for nonprofits. It is a terrific way to teach the power of a story -- along with what makes it work and why. I simply call it "The Poet's Story".


I never show the video however. I always tell it orally so we can also debrief the power of the oral and face-to-face storyteling experience.


There are several digital versions out there, and I think this is the best one.


Back Story to This Video

Now here is something about this story I bet you did not know:

It is based on a true story. This video version is set in Spain. The original story is from Paris in the 1950s and is told by the poet Jacques Prevért about an experience he had.


I originally heard the story from storyteller and fellow Folklorist Sunwolf, Ph.D., J.D., Associate Professor, at the Dept. of Communication & Visiting Professor, at the School of at Law Santa Clara University. Prevért told her the story and gave Sunwolf permission to use it. I asked Sunwolf for her permission to tell it a few years ago, which she graciously granted (gaining permissions for a story is important, as is keeping track of where it came from).


I think we owe a lot to both Sunwolf @WordWhispers and Prevért. Many thanks to both for allowing this story life and the opportunity to do its work in the world.


And thank you also to Kenneth Mikkelsen for suggesting I curate this!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Nick Usborne's comment, March 16, 2013 5:23 PM
As it happens, if you like "story" you will probably love David Kirby's poetry.Every poem is a complete story.
Kirby Wadsworth's curator insight, March 17, 2013 12:45 PM

I've loved this video for years...always gets me

Alessandro Donadio's curator insight, March 19, 2013 4:01 PM

The power of Words

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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.
Karen Dietz's insight:

This is a 1 hour video that is really great. Here Shari Caudron walks her audience through the process of finding a telling their personal business story. And it works. We get to experience the entire process so we can do it ourselves.


Shari tells great stories. She models storytelling. She models her process. She interacts with the audience, answers questions, and asks plenty in return to help people clarify their story.


Thanks Shari for teaching us lots! Watch the video so you can follow her process and tell your personal story. And watch the video to understand more about how to present storytelling and move people through a storytelling process successfully.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Willinton Javier Ortiz's curator insight, March 9, 2013 11:38 AM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 11:22 AM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 4:22 PM

Just read what Karen has shared.

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Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Just Story It Biz Storytelling | Scoop.it
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
Karen Dietz's insight:

Here is a way to start your weekend -- watching fabulous and inspiring ads that have had a positive impact on the world.


And there are some business lessons here to boot.


Ads you say? My business doesn't do ads! Well, there is still lots to learn here. Like writing down what made each ad effective and then thinking about how you bring that element into your business storytelling.


So go have fun exploring what works in these ads here and working with the ideas you get!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Ignacio Conejo Moreno's comment, March 2, 2013 2:16 AM
Thank you, Karen, are amazing!
Denyse Drummond-Dunn's curator insight, March 2, 2013 7:15 AM

Must have been a difficult choice TED.

Karen Dietz's comment, March 2, 2013 12:43 PM
I bet it was Denyse!
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Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change.

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change. | Just Story It Biz Storytelling | Scoop.it
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.

Via siobhan-o-flynn, Hans Heesterbeek
Karen Dietz's insight:

What an inspiring 2min+ video about art, storytelling, business and social change through the Tribeca Film Festival.


Listen to Ingrid Kopp, Director Digital Initiatives, from the Tribeca Film Institute talk about the exciting work they are doing with collaborative storytelling and the impact they are seeking on social issues.


Then check out the other videos for more inspiration. What a way to start the weekend!


Thanks Hans Hesteerbeek for originally curating this article for his curation "Stories--an experience for your audience"!

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ozziegontang's comment, February 24, 2013 8:10 AM
As always, much appreciated with all you share along with your insights.
Karen Dietz's comment, February 24, 2013 12:04 PM
Thank you Ozzie! I really enjoy your scoop.it.
Moya Sayer-Jones's curator insight, March 6, 2013 3:31 AM

Just wishing I lived in New York! Lots of great viewing here.

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LOL+WTF=$: An App That Shows Why Videos Go Viral

LOL+WTF=$: An App That Shows Why Videos Go Viral | Just Story It Biz Storytelling | Scoop.it
It is, to say the least, an imprecise science.
Karen Dietz's insight:

Can you share a digital story and have it go viral?


Maybe yes, maybe no. To help us figure this out is a new tool that analyzes videos that have gone viral, determines the elements that made it go viral, and share the results with us. Along with a whole bunch of analytics.


I took a brief look at the app and played with it a bit. And I think it is really cool.


I chose the characteristics I was looking for in a viral video and then an example popped up so I could watch it. And learn. And gain some ideas/inspiration. Pretty neat.


And I got a total kick out of the (Welcome to) The Motherhood video!


Don't know if this tool will really result in a better ability to make viral videos, but I certainly think it will help. Go play. Have fun. Your next video just may go viral!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Young-ha Kim: Be an artist, right now! | Better Biz Storytelling

Why do we ever stop playing and creating? With charm and humor, celebrated Korean author Young-ha Kim invokes the world's greatest artists to urge you to unleash your inner child -- the artist who wanted to play forever.
Karen Dietz's insight:

What a fab video! I love how author Young-ha Kim talks about the origin of storytelling in kids, what happens to our creativity, why storytelling and creativity are important as adults, and how to get unstuck if we think we are not artists.


Anyone who tells stories (and we all do) is an artist. Kim links arts, storytelling, and play into one natural activity that we all engage in.


I've always said that storytelling is deep play. And we know it is both an art form and a science. Kim talks about what happens when our artistic side is not given expression, and what to do about it.


Why did I curate this? Because the more we can understand the creative and artistic nature of storytelling -- and its link to creativity studies, performance art, personal development, and innovation -- the better our stories become and the more influence we can build.


The video is in Korean with English subtitles that go by pretty quick. So you will need to watch and pay attention here.


But it is a delightful, insightful, and inspiring video that I know you will love.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Ethan Allen Gets A "D" Grade in Biz Storytelling

Ethan Allen Gets A "D" Grade in Biz Storytelling | Just Story It Biz Storytelling | Scoop.it
Ethan Allen Global, Inc., is one of the largest furniture manufacturing companies in the United States, with almost 300 stores and revenue of over $700 million. Founded in 1932 by brothers-in-law Nathan S.
Karen Dietz's insight:

Now here is an intrepid author, Marian Calabro, who takes on furniture maker Ethan Allen by rating their website "About" page.


The company's grade? A big fat "D". Why? No stories! And a video that holds you hostage. Yikes!


Periodically we need blog posts like this because there is nothing more illustrative of what NOT to do than a review like this.


So go read why Ethan Allen received such a poor grade and make sure you are not doing the same. And also use the article for ideas on how to fix/upgrade your current website using stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage | Just Story It Biz Storytelling | Scoop.it

Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.

Karen Dietz's insight:

This Google+ video is 1 hour and 13 minutes long and it does have some really good material.


I watched it while working on my emails and enjoyed many of the points being made here.


The video has Brian Clar, Doug Pray, and John Jacobsen talking about branding, storytelling, and business. They do definitely come from the new media/TV/Hollywood mold yet I definitely appreciated their comments on storytelling as an art/craft that takes time to develop, authenticity, and what branding really is and its connection to storytelling.


So carve out some time to listen this weekend, or do what I did and multi-task (it is easy to follow along).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, February 11, 2013 6:14 PM
Hi Ana! So glad you liked the video. Yes, it is refreshing! And I feel like you do -- women do need to be mentioned as speakers and movers and shakers instead of just characters. In fact women in the field of story work need larger voices. Thanks for the comment!
Tommy Walker's comment, March 8, 2013 8:19 AM
Wow, thank you so much for sharing this! Ana, to your question about not having women speakers, we've only just started this show, and this was the second episode. We do plan on having women panelists for future episodes, and some very influential ones at that. There are some really big plans for this format for the future.
Karen Dietz's comment, March 8, 2013 9:37 AM
Good to know Tommy! Thanks for jumping in and giving us an update.
Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!