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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Mary Alice On Appreciative Inquiry, Storytelling - YouTube

Find out more about the event: http://www.aoh-education.org/
Karen Dietz's insight:

Friend and colleague Mary Alice Arthur made a second video recently to accompany her other short video on the power of storytelling.


In this second 2.49 video she talks about Appreciative Inquiry -- one of the foundation processes for working with stories in business.


To get a handle on Appreciative Inquiry and the results it generates, check out the video and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ali Godding's curator insight, December 3, 7:04 PM

I am a huge fan of appreciative inquiry and have used it in many organisations to support the creation of great customer and employee experiences.   

 

What Mary highlights here is the energy generating nature of the process of appreciative inquiry.   In it we ask questions like: What would be an excellent experience?   What is working already?   What insights can we draw from that area that is working well, to the area we are currently focussed on? 

 

People walk away feeling they they have been able to contribute to something important, rather than having been battered and drained of all their energy as can happen in typical 'problem' solving methods. 

 

You can use this approach in any scenario, personal or professional. 

 

To find out more subscribe here: https://aligodding.leadpages.net/scoopit/

Ali Godding's curator insight, December 16, 3:05 PM

I am a huge fan of appreciative inquiry and have used it in many organisations to support the creation of great customer and employee experiences.   

 

What Mary highlights here is the energy generating nature of the process of appreciative inquiry.   In it we ask questions like: What would be an excellent experience?   What is working already?   What insights can we draw from that area that is working well, to the area we are currently focussed on? 

 

People walk away feeling they they have been able to contribute to something important, rather than having been battered and drained of all their energy as can happen in typical 'problem' solving methods. 

 

You can use this approach in any scenario, personal or professional. 

 

To find out more subscribe here: https://aligodding.leadpages.net/scoopit/

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Wow! How to Jump Customer Acquisition 400% With Storytelling

Wow! How to Jump Customer Acquisition 400% With Storytelling | Just Story It! Biz Storytelling | Scoop.it
Stop struggling to craft authentic and compelling stories and discover how to create content to engage consumers online and inspire them to act.
Karen Dietz's insight:

This is not an article about how to craft a business story that has a positive return, it's about how to strategize your storytelling when sharing online. This is critically important for any business or nonprofit.


Author Christine Comaford gives 3 specific steps for marketers to connect with audiences on their home turf, share a story without selling anything, and specific ways to track ROI.


One of her most important points is to set the stage to let people in online communities share their stories. Yes! It's not always about sharing your stories....over and over again.


She then gives 8 steps to a story that delivers results. You would think that those steps would be the typical advice for crafting a story -- but it's not! Instead, it's 8 steps for creating a story brief. A story brief is an incredibly important strategic storytelling tool if you want results sharing stories online. 


Part of the story brief is crafting + sharing a story to get the party started. That's called modeling a story for the audience in an online community. This follows the principle of "to get a story, share a story first" because your story will spark stories in others that they will want to share.


At the end, Comaford gives 3 examples of companies who have gotten mega-results with this approach.


Don't leave home without these pieces for your storytelling success. And oh yeah -- don't forget to craft a really good story in the process :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The ROI of Storytelling: Measuring Effectiveness

The ROI of Storytelling: Measuring Effectiveness | Just Story It! Biz Storytelling | Scoop.it
One of the elusive questions that often surfaces in discussions about storytelling is, “How do we know when the story that we’ve told has been ...
Karen Dietz's insight:

Well, this article makes an interesting point: nonprofits and businesses might want to take a strategic and long-haul approach to figuring out the ROI of storytelling.


This big-picture approach to ROI is focused on finding the patterns of results your storytelling generates.


Hmmmm -- I think this is a kernel of a good idea. I do think that looking at patterns of results over time can be very informative. Yet the assumption buried in this notion is that the ROI of storytelling is hard to figure out. I don't think that's the case if you are clear on a few key points:

  1. In both the business and nonprofit world, we want our stories to move people to some sort of action.
  2. Being clear on what result(s) you want to produce early on will help you craft compelling stories that will more likely work to bring you your desires. Case in point: numerous times I've helped nonprofits tell a story for fundraising and saw immediate and significant results (big donations).
  3. Use measures appropriate for storytelling: connection, engagement, loyalty, knowledge transfer, sense of community, story sharing, specific desired action steps, etc.


So think about and craft your ROI to serve both short-term results and long-term patterns. Sacrificing the long-term for the short-term only means you will miss significant information and perhaps surprising unexpected results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Strategy For Generating Lots Of Content

Story Strategy For Generating Lots Of Content | Just Story It! Biz Storytelling | Scoop.it
Your smaller stories feed your larger company story and messaging, yet mixing the two isn’t easy. What can a content marketer learn from classic literature?
Karen Dietz's insight:

This post by Emily G. Buchler gives us a terrific way to think about our business stories that will generate an endless stream of stories that are cohesive to your brand. How? By telling stories within stories.


Yes -- what a great point! She then does a fabulous job explaining what she means by this statement, and gives examples so we 'get it'.


Put this article into the category of 'strategic storytelling'. Yes, we need to craft our business stories. But if we don't think about them strategically, we can end up with messages at cross purposes with themselves as we produce content across different channels. 


So go read this article because I think it will really help you generate ideas for more stories you can tell -- but in a way that is consistent with your brand.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Bored + distracted: audio stories are just not cutting it

Bored + distracted: audio stories are just not cutting it | Just Story It! Biz Storytelling | Scoop.it
Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.
Karen Dietz's insight:

Ooh ooh ooh -- this article is really cool! Add this to your arsenal about why oral or in-person storytelling is a higher leverage point than just audio stories.


This article makes the point that reading a story creates more engagement with it because more of the brain and body is engaged. We already know that oral storytelling is a whole brain/whole body experience that often trumps reading. The research shared here has important ramifications for anyone producing content.


The researchers demonstrate that people who listen to stories (like podcasts or books on tape) are more easily distracted. That means your ability to connect, engage, and shift perceptions is compromised. And compromised a lot, according to this research.


Enjoy digging into this research and learning more about how to better leverage the power of storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miriam Gilbert's curator insight, February 14, 9:54 AM

Very interesting: comparing the impact of reading vs listening to a book. Not sure I completely agree - the comments are worth noting, too!

Kim Adamof's curator insight, February 14, 11:03 AM

Storytelling via listening - how can you tell your story to get people to want to listen?

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Story as Strategy: How Social Storytelling Creates More Business

Story as Strategy: How Social Storytelling Creates More Business | Just Story It! Biz Storytelling | Scoop.it
Social Media Marketing Podcast 69, in this episode Gary Vaynerchuk Gary shares why storytelling is important for your business.
Karen Dietz's insight:

Here's what I like about this podcast from Social Media Examiner (SME): its focus on storytelling being an overall strategy to generate business growth.


These days growing your business is not just about all the tasks you need to do with a few stories thrown in. For short-term results and long-term success storytelling needs to be front and center. In other words, it is the backbone of your business strategy.


And this podcast shares exactly how and why story as strategy is key. SME interviews Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook: How to Tell Your Story In A Noisy World. OK, I'm not crazy about the title -- it reminds me of being in a slug fest -- but I get the message about the importance of storytelling.


About half-way through the interview/blog post he shares why storytelling is important. And then goes into the notion of micro-content plus how to use story effectively to drive conversions and sales.


I know you'll enjoy the podcast and reading the synopsis in the blog post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, December 3, 2013 10:46 AM

Interesting review from Karen Dietz. We all like to share human experience in storytelling

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4 Secrets of Effective Brand Storytelling Across Channels | Say Daily

4 Secrets of Effective Brand Storytelling Across Channels | Say Daily | Just Story It! Biz Storytelling | Scoop.it

"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."

 

Read the full article to find out more about these rules in multi-channel brand storytelling:

- Don’t embrace a new channel without getting your story straight first

- Don’t think in terms of single campaigns—think like a media company

- Define your authority to publish

- Make informed channel decisions


Via Kim Zinke (aka Gimli Goose)
Karen Dietz's insight:

Thanks go to Kim Zinke who found and shares this article! What I love about it -- and the point Kim makes -- is that doing the prep work about the story beforehand creates greater success when you share it across channels.


Hey -- business storytelling is hard enough. Sharing our biz stories across different media channels adds another layer of complexity. Think strategically and do your homework first. It will make all the difference in the world. It's known as "going slow to go fast". Read this article for its insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Kim Zinke (aka Gimli Goose)'s curator insight, August 23, 2013 5:04 PM

The main point of this article, which is true of just about any endeavour, is the brands that are finding the most success across channels are those that spend the time preparing before publishing.

jaynalocke's curator insight, September 7, 2013 10:25 AM

What an excellent collection of ideas about brand authority and consistency. If you've never taken the time to really deep dive into a particular company's brand strategy, and how and where they choose to show up, Red Bull is an excellent place to start.

Jeff Domansky's curator insight, September 10, 2013 1:57 AM

Really valuable storytelling advice for brands, marketing and PR...

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My failure stories & how they became a Business Plan

My failure stories & how they became a Business Plan | Just Story It! Biz Storytelling | Scoop.it
A couple of years ago, at the final meeting of a storytelling training program, someone asked us, "what did you learn from most, to become such good storytellers?" "Us" meaning Guy - another member...
Karen Dietz's insight:

I love this post! The story kept me engaged, it sparked many similar memories in me, and it's message is right on.


I'm teaching an MBA course right now in business communication/storytelling skills at my students just completed the assignment of creating both success and failure stories about themselves to use in job interviews, etc. They freaked. It's tough enough sometimes to talk right about your successes. Even tougher to open up and share your failures.


What I parlicularly like about what story colleague Limor Shiponi did was teach us how powerful failure stories can be -- and how to tell them in a way that demonstrates our value. That's the real key.


I've admired Limor's work for years --she's an amazing deep thinker about both storytelling and story in business. And I would like to point out that Limor is also one of the designers/speakers at the May 2, 2013 Storyevolution Conference that I scooped yesterday. This article gives us a peek into what is in story for us at that gathering!


Failure stories are one of the most powerful a business can use. And oh how I wish story professionals told more failure stories. Like the time I bombed at a prestigious MBA school :) My lesson: tell them what they really need to know about storytelling; don't try to fit what you know into what they think they want to hear under the guise of "being relevant".


OK -- here's how to read this article:

  1. As a business professional who want to master failure stories so that even these stories can propel your business forward.
  2. As a story professional who wants to learn lessons from others in the field.


This is a refreshing article -- and a topic sore neglected in our field. I hope you get a lot out of this article because it is a real gem!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why your social media plan needs gurus and storytellers

Why your social media plan needs gurus and storytellers | Just Story It! Biz Storytelling | Scoop.it

"I’m a storyteller, not a strategist

Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging."


I love the core message of this post -- for business success hire both a strategiest AND a storyteller!


Why? Because you will receive the best of both worlds. Not only will you identify and execute (hopefully) an winning social media strategy, you will also learn how to tell your business stories effectively in different social media channels. Yeah!


Go read the article for more info on why this marriage makes so much sense.


Thanks fellow curator Gregg Morris @greggvm for finding this article!


Here's the original link: http://www.businessesgrow.com/2012/11/21/why-your-social-media-plan-needs-gurus-and-storytellers/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Gregg Morris
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Want to Change the World? Define Your Organization's Attitude

Want to Change the World? Define Your Organization's Attitude | Just Story It! Biz Storytelling | Scoop.it
get your strategy, posture and culture aligned as a first step on the way to changing the world.


Got a story? How about an attitude? Or does your story express your attitude? Is your attitude part of  your story?


Turns out you need both. Well, that makes sense actually. The stories that stand out the most -- that aren't an expression of bland-land -- are those that do have an attitude.


Now that doesn't mean to say that attitude is all about the 'in your face' kind. It means that you have a defined personality that imbues all you do.


Check out this article to understand the attitudes of Coca-Cola, Apple, Red Cross and Ritz-Carlton and how those play out as dynamics in their cultures and strategies.


No matter if you are an enteprise, entreprenuer, or non-profit, there are definite insights here you can use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Doing: CVS' Bold Move to Align Behavior With Values

Story Doing: CVS' Bold Move to Align Behavior With Values | Just Story It! Biz Storytelling | Scoop.it
In February, CVS Caremark announced that it would stop selling cigarettes in all of its 7,700 stores and 900 walk-in clinics, effective October 1. The company implemented the change a month ahead of schedule and changed its name to CVS Health to align its brand and purpose of “helping people [...]
Karen Dietz's insight:

Article Link: http://onforb.es/1yHyZVK


Last year a minor splash occurred when research was released about the difference between storytelling companies and story doing companies: http://www.storydoing.com/welcome 


The research was pretty flawed but the endeavor is a noble -- and important -- one.


This post is all about CVS drugstore's move to stop selling cigarettes in its stores (eliminating $2 billion in profit) because doing so is inconsistent with a company promoting health.


It seems CVS is becoming a story doing company. The article goes into more of the story behind the move, and then talks about the power of aligning values with actions for companies -- as a long-term strategy (versus continuing to cell cigarettes as a short-term tactic).


It's a good read and hopefully will inspire all of us to get better at aligning values with actions, or being a better watchdog making sure they stay well matched.


The bottom line -- way better storytelling. You get to tell better stories, employees will start sharing these stories of alignment, customers will share your stories more because they love it when a company walks its talk, and customer acquisition goes up.


Now what's not to like about that?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Developing Your Storytelling Strategy: 4 Essential Questions

Developing Your Storytelling Strategy: 4 Essential Questions | Just Story It! Biz Storytelling | Scoop.it
Ask yourself what you want to achieve, who can help you, how you can reach your audience, and what appeals to them.
Karen Dietz's insight:

I like this post by Paul VanDeCarr because it makes some really good points about why you would even want to tell a particular business story.


To truly harness the power of storytelling, it's best to have a well-thought out plan and strategy before you get too far down the road.


This article poses 4 questions to help you determine your strategy. And the example used is a good one. Even better is a "Smart Chart" tool to download to help you create your story communication strategy. We always like free tools!


I hope this post proves helpful to you and enjoy the rest of the week.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Solving Problems With Narrative Intelligence

Solving Problems With Narrative Intelligence | Just Story It! Biz Storytelling | Scoop.it
How narrative intelligence can help everyone design solutions and generate useful data.
Karen Dietz's insight:

Here's a handy article and tool that any organization can use. It's all about how to use narrative elements and design thinking to solve problems.


While the post is written on how nonprofits can address social problems, the insights and tools shared here apply to us all.


The tool is free to download, which is great! The article shares the story about why and how it was created, along with results people have experienced. Way cool.


Enjoy the article and use the tool.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, July 19, 9:50 AM

Well, though I cannot always follow all the fine-splits of the very similar approaches but all these in this attached article sounds to me very much like so called solution-focused approach (which has a root to the early '80s into Milwaukee in SFTC of Steve de Shazer and Insoo Kim Berg)... and it wouldn't bother me if somebody says that OK, however these tiny-tiny details are different... SF has the same basic idea (like on the picture) that if we are speaking about the problems (on a "problem- language") we will know lots about the problem and if we are starting to speak about the solution instead (on a "solution-language") we will know lots about the solutions... there are such ideas still that "knowing the root/cause of the problem will not necessarily lead to the solutions" or if the solution - why not through story-telling approaches - is approached/achieved, the problem(s) might simply disappear (I would emphasise here that SF people are not problem-phobic at all, only they see more good to turn more - whenever it is possible - towards the goals and solutions than towards (backwards...) to the problems...

 

One more thing and Karen will like it (I suppose)... creating (I weight my word "creating", it was so used by Chris Iveson in a latest Budapest workshop, who is a very eminent player on the SF field, author, practitioner (therapy + coaching) for 25 years) the future might give us (if properly done and I'm telling you, it's not that simple, you can have an idea from their books about this what he has written with his two London based colleagues) an "experience" about the future. If somebody would ask: What?! Experience? About the future? We could only have experiences about the past, couldn't we?! I would ask (as Chris did it) whether your "sure" past experiences are something constant in the time? Did not happen to you sometimes that past experiences are changing even signs?! (from bad to good and vice versa...) If you already had this experience you could deduce from it that we also creating our past as well... we are story teller backwards as well... well, what do you think?

 

I like the question at the beginning... it is an excellent SF question, I like it very much and I would use it (with the hopeful permission of the author...): “What would ‘happily ever after' look like to you if we made this happen?”

juandoming's curator insight, July 19, 10:35 AM

add your insight...

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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Just Story It! Biz Storytelling | Scoop.it
A case study of a swimwear company.
Karen Dietz's insight:

Here is a brilliant piece from HBR on how to distill a strategy statement into a powerful story using this template.


There's not much more to say about it -- other than "Use it!"


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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David Hain's curator insight, April 30, 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 8:49 AM

love this!

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The Role of Story, Sci-Fi + Transmedia in Developing Corporate Strategies

The Role of Story, Sci-Fi + Transmedia in Developing Corporate Strategies | Just Story It! Biz Storytelling | Scoop.it
This deck supported a Lab led by Ian Ginn in December in The Hague, investigating in-company narratives to communicate future technology options. Discusses: Com
Karen Dietz's insight:

Being able to peer into the future and generate corporate strategies is a tough feat. Same with generating a company's Future Story (what the future will look like through the actions you are taking today).


While I don't necessarily agree that transmedia storytelling is the answer, what I really do like about this SlideShare piece is its unique take on how science fiction and speculative science can help solve these challenges.


I bet you get a few creative ideas from this piece! Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jens Peter Madsen's curator insight, February 1, 5:14 AM

I´m working with the art of oral storytelling and tries to introduce it in digital medias. I think that the art of storytelling has got a lot to do in the new medias. Watch my site www.digitalstoryteller.dk/english

Peter Evans's curator insight, February 14, 7:30 AM

A very interesting set of slides illustrating the power of thinking about the future as a narrative tale. A good complement to the scenario planning processes that came out of Shell, etc

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Connecting Storytelling & The Customer Experience

Connecting Storytelling & The Customer Experience | Just Story It! Biz Storytelling | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...
Karen Dietz's insight:

Titled Archetyes, The Hero's Journey & The Telling of Stories by Gunther Sonnenfeld, this article is all about using the Hero's Journey to understand your customer's experiences.


How ingenious! And a critical perspective. It's hard to figure out how customers experience a business -- from discovery to purchase -- so any models that can help us are welcome.


Sonnenfeld reminds us that storytelling is participatory and this figures into the customer experience equation. Hallelujah. He then goes on to share with us how to design the customer experience based on both participation and the Hero's Journey model.


It all makes perfect sense, and definitely brings clarity to the topic of story and customer experiences. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Denyse Drummond-Dunn's curator insight, December 3, 2013 3:49 AM

Interesting new persepctive on the customer journey; hope you find inspiration in it.

LaraBadioli's curator insight, December 3, 2013 8:42 AM

Archetipi e storie universali

Siegfried Holle's curator insight, December 6, 2013 6:54 PM

Good stories have better traction and outcomes 

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Strategy, Storytelling, and Being a Detective

Strategy, Storytelling, and Being a Detective | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Here's a short, quick but powerful recounting of how my colleague Shawn Callahan is using story, story elements, and story formats to help companies articulate their strategy. It is very informative!


We need more stories like this to help us all understand how powerful working with stories can be in different applications. I love the process Shawn used. In particular I like how he encourages his clients to stay in the questioning and possibilities stage before jumping into solution finding.


This is an underlying and profound place to remain because thinking gets clearer and sharper. And better pathways emerge for implementation than searching for the immediate quick answers.


What few people realize is that this is a little recognized story dynamic. If with our own business stories, if we are able to share our stories and at the same time understand that those stories are constantly in a state of flux and flow -- where understanding about their meanings and implications evolve over time -- then both the stories and the response to our environment improves.


Relating to our stories this way means we are in a continual state of discovery. Hmmmm, is the meaning of this story changing? What is the point of the story in the context I find myself in now? What is this story really pointing to? Are there other ways to tell this story that sheds a different light on the business?


BTW -- being in this place is kind of fun. It's like being a detective in a mystery book.


In our demand for immediacy, this can be a hard position to maintain. Yet it is an essential dynamic, and a quality of excellence, in storytelling. Relating to our stories from this place is the 'art' part of storytelling instead of the 'science' part of it.


Well, I hope this article and my little review gives you lots to think about.


What are your business stories continually teaching you? How can these insights help you with your strategies and generating solutions?


Thank you Shawn for this fabulous piece and the thought-provoking questions it generates!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, April 29, 2013 11:22 PM
It's spam Jose! I've already deleted the multiple spam postings to my comments today.
Samantha Rissel's curator insight, April 30, 2013 9:12 AM

How is business related to literature?  What cultural traits help us know more about our ventures?

Sarosh Daruwalla's curator insight, April 30, 2013 9:51 AM

In an era where the quick fix is often celebrated, bringing in different perspectives to the table will only enhance the final decision making to be more focused and in the right direction.

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5 Habits of Highly Effective Communicators - Forbes

5 Habits of Highly Effective Communicators - Forbes | Just Story It! Biz Storytelling | Scoop.it
It's no secret that good leaders are also good communicators. And the best leaders have learned that effective communication is as much about authenticity as the words they speak and write.
Karen Dietz's insight:

Here's a quick article with very good advice. It's not about story structure, or the elements of a compelling story. It is instead all the things you need to think about BEFORE you launch into a story.


Like -- does your story match your actions? Or is there some misalignment there. 


Are your stories making the complex simple -- or are they still too convoluted with details and side-tracks?


This article applies whether you are a leader in an enterprise, or a small biz owner. 


And I love that the article ends with a focus on listening -- which is truly the heart of great storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Owning Your Story | UX Magazine

Owning Your Story | UX Magazine | Just Story It! Biz Storytelling | Scoop.it

"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."



Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.


UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.


Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."


She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."


You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.


She then poses a series of questions at the end of the article to help us focus on our 'why', our personal stories, and meeting the needs of customers.


And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar (Why Stories Matter), we have a wealth of insights to make us story rich!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Branding, the Archers and the value of a good story

Branding, the Archers and the value of a good story | Just Story It! Biz Storytelling | Scoop.it

"There has been a good deal of discussion about branding on the radio recently. Interestingly, it has not been on the business, money or financial programmes - it's been on the Archers."

If you ever do any business planning (and you should at least annually), then this article about using stories to plan and strategize is for you.


Working through how your business will respond to various scenarios (stories) while figureing out what story you want to consciously create about your business, produces surprising yet invaluable results.


This article gives great pointers on how to get started.  Inoculate against disasters by using stories in yet another core business application!

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