Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Leadership, Transparency and Storytelling

Leaders need to become more transparent in order to motivate, inspire and influence people. This video explains why transparency is even more important today and how storytelling skills can help.  

 

Jim Signorelli,Story-Lab's insight:

Created by Jim Signorelli, CEO of Story-Lab www.story-lab.net

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The Power of Visual Storytelling: How One Student Turned Her Thesis into a Comic Book

The Power of Visual Storytelling: How One Student Turned Her Thesis into a Comic Book | Just Story It! Biz Storytelling | Scoop.it
A chemistry Ph.D. student wanted to make her thesis more accessible to her friends and family, so she turned it into a comic book.
Kathy Klotz-Guest's insight:

I love this article. It never says “visual storytelling” in the piece; yet, that is exactly what this is. A science student was asked by her thesis advisor, “How would you explain science to someone who doesn’t know science?” This student answered the call artistically by creating a comic book. It worked well, and she raised the money to produce it with a Kickstarter campaign. Here is why I love her idea so much – it gets to the heart of what great storytelling is. Great storytelling simplifies the complex by turning it into a visceral story people “get.” Every organization should ask itself the following question that prompted this student to come with her visual story: “How would you explain your business to someone who doesn’t know your business?” If all branding, marketing and storytelling practitioners would ask that question, we’d all be better off. So here’s to better (visual) storytelling for all. And who doesn't love a great comic book?! I know I do.

 

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This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-itKathy, MA, MBA, is founder of Keeping it Human, whose mission is to help organizations create business storytelling and content that gets results. A comic improviser, she also leads workshops on business storytelling and idea generation for organizations, executives and teams. Follow Kathy on Twitter.

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Kim Zinke (aka Gimli Goose)'s curator insight, April 8, 2016 3:57 PM

A great example of telling a story in the way your audience can easily receive it.

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5 Great Storytelling Techniques!

5 Great Storytelling Techniques! | Just Story It! Biz Storytelling | Scoop.it

Your brand has a story to tell. Use the business storytelling techniques we show you to take your story to the next level.

Lianne Picot's insight:

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-itYou can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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LAVEISSIERE VERONIK's curator insight, April 1, 2016 5:11 AM

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Ariana Amorim's curator insight, April 1, 2016 7:22 AM

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Leonard's curator insight, April 3, 2016 2:11 PM

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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 The Future of Business Intelligence - Storytelling

 The Future of Business Intelligence - Storytelling | Just Story It! Biz Storytelling | Scoop.it

What can a creative writing class teach you about business intelligence? A whole lot as it turns out. It can bring your data to life, in fact.

Lianne Picot's insight:

This is perhaps one of the simplest and most powerful demonstrations of why storytelling is so important when it comes to sharing data. The author Gessert shares a table of sales data for a number of regions that tell us some information but it is clear the back story is needed to make sense of it and use it for business development. Gessert says 'We’re missing the context, and we’re missing the story.' A perfect description of what data is without storytelling.

 

I believe that data + story = evidence. Having both is what gives you an understanding of what you need to do next.

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-itYou can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

 

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ismokuhanen's curator insight, March 15, 2016 2:45 PM

This is perhaps one of the simplest and most powerful demonstrations of why storytelling is so important when it comes to sharing data. The author Gessert shares a table of sales data for a number of regions that tell us some information but it is clear the back story is needed to make sense of it and use it for business development. Gessert says 'We’re missing the context, and we’re missing the story.' A perfect description of what data is without storytelling.

 

I believe that data + story = evidence. Having both is what gives you an understanding of what you need to do next.

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

 

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Storytelling in the Courtroom!

She is the founder of Keeping It Human, helps companies turn marketing-speak into compelling human stories.
Lianne Picot's insight:
I absolutely loved this chat with my story buddy Kathy Klotz-Guest on 'Bringing the Life Back Into the Law'. It brought back my love of legal dramas where the very best lawyers were storytellers. Remember Perry Mason at the end of pretty much every single episode? All storytelling. This conversation also helps us to realize the power of sharing stories with juries. 'Jurors don't think like lawyers. They think like people.' And people connect with an remember stories. Helpful for trials and jury deliberations! Also great points for people from all fields about authenticity and how to think about stories in a grown up way. This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story in her online community of practice at the Story Powered® Institute
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Better Storyelling Improves Your User Experience

Better Storyelling Improves Your User Experience | Just Story It! Biz Storytelling | Scoop.it

As we launch Content Services, we're sharing our Storytelling Framework, plus insights on how we do it, so you can turn your brand's value into great stories

Lianne Picot's insight:

Did you know that the Super Bowl ads that use a 'dramatic arc' do better than those that don't? There was research! This article breaks down the arc of storytelling AND gives some really great examples of brands that do it well.

The product is the hero or the user of the product is the hero. The company itself is not the hero! Some great practical tips here on using storytelling in your marketing. Never forget that the stories need to reflect your company culture and values though. Otherwise, people will experience a disconnect.

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Why Leaders Need Good Storytelling Skills - Part 1

Why Leaders Need Good Storytelling Skills - Part 1 | Just Story It! Biz Storytelling | Scoop.it
Chapter 1 from the upcoming book, Putting Stories to Work by Shawn Callahan. Find out where storytelling skills can really make a difference.
Jim Signorelli,Story-Lab's insight:

This is Chapter 1 from the soon-to-be released book, Putting Stories To Work, written by my colleague Shawn Callahan. 


There are a number of books on the subject of storytelling for leaders, but few that provide both theory and practice.  Shawn's book is  the exception.  It is replete with scientific evidence as well as practical advice on why and how oral storytelling is the best tool for motivating, inspiring and influencing others. Whether you are leading a large company, managing a small team, or you are in sales of any kind, if your success depends on your skills as a communicator, this is a "must read." 


The book will be available soon both in hardback and ebook form.  In the meantime you can get a peek under the tent of what I'm certain will become the seminal work on oral storytelling for business.  


This article was curated by Jim Signorelli, President and Founder of Story-Lab, conducting storytelling for business workshops throughout the U.S. 

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Willem Kuypers's curator insight, February 12, 2016 4:30 AM

J'aime cette nouvelle.

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Quotes to Inspire Your Inner Storyteller

Quotes to Inspire Your Inner Storyteller | Just Story It! Biz Storytelling | Scoop.it

Everyone loves a good story. Storytelling is a critical, but often overlooked, skill every business owner should have.

Lianne Picot's insight:

Some great quotes brought together by Dave Kerpen of Likeable for Inc. I always enjoy an inspiring quote and there are certainly some here. My favourite: "If you're going to have a story, have a big story, or none at all." --Joseph Campbell


Have fun with these!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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May the Sales force be with you! Storytelling vs. Story Selling:

May the Sales force be with you! Storytelling vs. Story Selling: | Just Story It! Biz Storytelling | Scoop.it

By understanding and implementing the art of storytelling, we can create that “Aha!” moment for our prospects. The Force guides us in selling sales stories!

Lianne Picot's insight:

Because there can never be enough Star Wars analogies! This article does a pretty good job of breaking down the elements of story and Star Wars that intrigue and engage us. It's always good to have the reminder that sales is not B2B or B2C but H2H - human to human. Whether you are a small company building your brand or a big corporation trying to retain your customer base, using story helps you to stay on the human side of things. Even when talking about a land far far away....


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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Wharton spotlights storytelling as leadership tool

Wharton spotlights storytelling as leadership tool | Just Story It! Biz Storytelling | Scoop.it
On Friday, Wharton Leadership Ventures hosted an event that taught undergraduates how to use storytelling to develop their leadership abilities.
Kathy Klotz-Guest's insight:
This short article is a great reminder that storytelling is critical for leadership. I'd say it's *the* most critical leadership skill today. If you can't inspire others with a story, it's hard to influence no matter what organization or industry you are in. Part of why I like this article is for the recommended exercise at the end: map out the highs and lows of your life story. Use these points as inflection points for how you might inspire and motivate others. Leadership means creating a vision that people can grab onto. This is a great way to start thinking about your life in just that way. Happy New Year!

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This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-it. Kathy, MA, MBA, is founder of Keeping it Human (www.keepingithuman.com),whose mission is to help organizations create better stories, content, and products through great storytelling. She leads workshops on business storytelling and idea generation for organizations, executives and teams. Follow Kathy on Twitter: @kathyklotzguest
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Krista Finstad-Milion's curator insight, January 4, 2016 7:33 AM

I also use story telling in ICN's Executive MBA programme as it encourages peer-to-peer learning about deep messages learned by way of change management efforts.

 

Michael Williams StoryCoaching's curator insight, January 9, 2016 7:53 AM

Having worked with postgrads and corporate and community leaders, I know how important storytelling is to leadership. Read the article then explore further: Steve Denning, Kathy Klotz-Guest, Karen Dietz, Michael Magolis, Lisa Bloom for a start. Need some story coaching? Come to www.michaelwilliamsstorycoaching.com @MWStoryCoach.

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Yes she can! How storytelling is empowering women

Yes she can! How storytelling is empowering women | Just Story It! Biz Storytelling | Scoop.it

Resonate’s Storytelling for Leadership is a training programme in Rwanda, dedicated to teaching its women skills through public speaking.

Lianne Picot's insight:

Powerful idea for extending the usage of story to empower. The idea of equipping women with storytelling skills not just so that they can be heard but so that their voices 'resonate' gives me goosebumps! This is exactly why story is so important. It connects deeply and echoes far beyond the initial listening. We can learn a lot from this project!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 


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Star Wars, Disney and myth-making | Transmedia ...

Star Wars, Disney and myth-making | Transmedia ... | Just Story It! Biz Storytelling | Scoop.it

How one company came to master the business of storytelling | Transmedia Storytelling meets Tourism

Karen Dietz's insight:
Kathy Klotz-Guest's insight:  
Why does Disney continue to be a media juggernaut? Why does Star Wars still leave us hungry for more all these yearslater? This article is a great piece that highlights the importance of greatstorytelling in modern myth-making. It's not about technology; it's about the underlying story that speaks to a fundamentally human need about identity, belonging, hope, and redemption. While technology changes, human beings don't. Star Wars continues to capture our imagination because it speaks to redemption, rebirth and identity. Oh, yeah, and bonus: the special effects are awesome, too!   
This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-it  Kathy, MA, MBA, is the founder of Keeping it Human, whose mission is to help organizations create better stories. She leads workshops on business storytelling and idea generation for executives and teams. Follow her on Twitter: @kathyklotzguest
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Karen Dietz's comment, December 17, 2015 2:18 PM
What a fabulous scoop Kathy!
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What is the one question that will explode your business? An interesting approach to story

What is the one question that will explode your business? An interesting approach to story | Just Story It! Biz Storytelling | Scoop.it
Lianne Picot's insight:

“What would we have to do to give this story such a happy ending that you will happily go and tell that story to everyone you know?” An interesting approach to sales, hearing customer stories and customer service actually. If we always had the customer's 'happy ending' in mind and determined that jointly it would make for a much more interesting journey together! Also like Simon Aranowitz's use of story to get us interested. Some really great tips here!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. Join Lianne to talk story at www.storypowered.institute

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The 3 Rules of Successful Business as Taught By Seth Godin (and Your Mother)

The 3 Rules of Successful Business as Taught By Seth Godin (and Your Mother) | Just Story It! Biz Storytelling | Scoop.it
In a world desensitized and diluted by incessant noise, has standing out from the crowd become a privilege preserved for the select few?
Kathy Klotz-Guest's insight:

As a business storyteller and mom, I love this piece by Bryan Adams (interviewing Seth Godin). And it’s perfect timing for Mother’s Day. And, yes, you should still buy her a gift even if you froward this to her. As Seth Godin explains in his unmistakably simple, yet always elegant style: businesses can learn a lot about storytelling from moms. After all, consider that their stories help shape human beings for life:

 

…your mother spent twenty years of her life crafting a human being. Take an introspective look at yourself and your business and ask: where is the humanity in my work? How can I create a story that others will feel passionately about…?”

 

Much of that storytelling ability comes from empathy. Mothers, says Godin, are “masters of emotional intelligence.” Moms teach kids to tell the truth – to not cheat, lie or steal. That is solid life and business advice. What works best for business stories? Honest, non-manipulative storytelling aimed at education, not conversion. Just like your mom would teach.

 

Now go get her something nice.

 

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 This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-itKathy, MA, MBA, is founder of Keeping it Human, whose mission is to help organizations create business storytelling and content that gets results. A comic improviser, she also leads workshops on business storytelling and idea generation for organizations, executives and teams. Follow Kathy on Twitter.  (@kathyklotzguest)

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Great storytelling and leadership from Howard Schultz, CEO of Starbucks

Howard Schultz Calls for Civility and Values-Based Leadership - The Starbucks Collection - Medium
During the Starbucks 2016 Annual Meeting of Shareholders, Starbucks chairman and ceo Howard Schultz expanded on a questi…
Lianne Picot's insight:

I have to admit that I find the tone of the political race in America disturbing. No one seems to be sharing a 'big story' of inspiration and possibility. Howard Schultz, CEO of Starbucks feels the same way and shares his fears about America in this speech to the annual meeting of shareholders last month.

 

Particularly pay attention to his use of story to bring his thoughts to life and how he creates a shared meaning for the American Dream with the analogy of a reservoir. Great to see business leaders stepping up in this way!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-itYou can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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 Telling a Sales Success Story Using the 3R's Method

 Telling a Sales Success Story Using the 3R's Method | Just Story It! Biz Storytelling | Scoop.it

One of the most important tools in any salesperson’s tool kit consist of success stories that demonstrate capabilities, build credibility, and move the prospect closer to signing on the bottom line. Here’s a template used to describe the three parts of the commonly told success story:

Jim Signorelli,Story-Lab's insight:

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Mark E. Deschaine, PhD's curator insight, March 21, 2016 8:16 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Miguel Paul Trijaud Calderón's curator insight, March 27, 2016 1:48 PM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Jim Signorelli,Story-Lab's curator insight, April 3, 2016 9:50 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Brand storytelling - Why I was wrong about it

Brand storytelling - Why I was wrong about it | Just Story It! Biz Storytelling | Scoop.it
Where brand stories can contribute to social change
Lianne Picot's insight:

I wasn't sure about the depth of brand storytelling until I came across a story by a brand that showed me the kind of impact that could be had. People watching the story video are either inspired or have questions about the authenticity of the company's commitment to the cause. Have a read and watch the story to see what you think!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-itYou can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Mark E. Deschaine, PhD's curator insight, March 3, 2016 12:51 PM

I wasn't sure about the depth of brand storytelling until I came across a story by a brand that showed me the kind of impact that could be had. People watching the story video are either inspired or have questions about the authenticity of the company's commitment to the cause. Have a read and watch the story to see what you think!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Os Ishmael's curator insight, March 3, 2016 5:34 PM

I wasn't sure about the depth of brand storytelling until I came across a story by a brand that showed me the kind of impact that could be had. People watching the story video are either inspired or have questions about the authenticity of the company's commitment to the cause. Have a read and watch the story to see what you think!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

ismokuhanen's curator insight, March 15, 2016 2:44 PM

I wasn't sure about the depth of brand storytelling until I came across a story by a brand that showed me the kind of impact that could be had. People watching the story video are either inspired or have questions about the authenticity of the company's commitment to the cause. Have a read and watch the story to see what you think!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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The Power of Myth & Storytelling: Joseph Campbell lectures - 48 hours!

The Power of Myth & Storytelling: Joseph Campbell lectures - 48 hours! | Just Story It! Biz Storytelling | Scoop.it
Photo via 'Folkstory' of Joseph Campbell (left) with Jonathan Young, at the Pacifica Graduate Institute.
You may not be interested in politics, they say, but politics is interested in you.
Lianne Picot's insight:

Ooh la la! What a find! Here you can listen to 48 hours worth of lectures from one of the fathers of storytelling. Campbell takes us into a world of myth and story with his wonderful analysis and thoughts on life.


You will need to join Spotify but it's well worth the effort. Dive in to the world of Joseph Campbell and enjoy!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Alexander Hamilton's curator insight, March 1, 2016 4:15 PM

Ooh la la! What a find! Here you can listen to 48 hours worth of lectures from one of the fathers of storytelling. Campbell takes us into a world of myth and story with his wonderful analysis and thoughts on life.


You will need to join Spotify but it's well worth the effort. Dive in to the world of Joseph Campbell and enjoy!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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How to Change Your Narrative with Brené Brown

How to Change Your Narrative with Brené Brown | Just Story It! Biz Storytelling | Scoop.it
The most powerful stories may be the ones we tell ourselves, says Brene Brown. But beware--they're usually fiction.
Lianne Picot's insight:

This is one of the best descriptions I have seen of how our internal stories can infect our interactions and relationships. Although Brown talks about this unconscious storytelling with relation to personal relationships, the same principles can and should be applied to our business relationships.


Brown shows us how to get ahead of these internal stories by checking our emotions. A very helpful read!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Increasing Brand Awareness with Customer Stories

Increasing Brand Awareness with Customer Stories | Just Story It! Biz Storytelling | Scoop.it

Stories are timeless representations of our experiences. We tell stories to make people laugh, to encourage friends, and even to spread celebrity gossip.

Lianne Picot's insight:

Too often we talk about storytelling as a one way process in branding. It is used by many companies in the same traditional way that any messaging has been created and pushed out. Create a story, tell it and wait for the dollars to roll in. Oh wait. They don't? Exactly.


Storytelling in any form is more about the listening and the learning than the final telling. This article does a good job of showing how creating opportunities to enable your customers to share their stories AND listening to them makes a significant impact on your customer loyalty and the perceived authenticity of your brand.


And customer stories are useful beyond the front line of customer engagement. They can also provide darn good information for business development and story sharing amongst leaders and employees to improve customer service.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Social Impact and Transmedia Storytelling

Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive pa…
Lianne Picot's insight:

I just love the breadth and depth of story and this slide share really shows how it can be used fully! It's focused on public good but there are lots of great insights and learning for business too. Telling stories across a range of mediums and developing a 'story world'? Brilliant!


You can do this in your non profit or business too. Whether it's through character development on social media or creating an interactive game for your audience, you can make your story come to life in lots of different ways. Some great examples of organizations and how they have done it here too.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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Dr. Madelyn Blair's curator insight, January 22, 2016 12:34 PM

Resilience is improved when you have options. This article will present many options for getting your story out there. This review written by Madelyn Blair, PhD. See more at madelynblair.com or follow @madelynblair. 

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Increasing Productivity with Story | VoiceAmerica™

Increasing Productivity with Story | VoiceAmerica™ | Just Story It! Biz Storytelling | Scoop.it
Storytelling is nice isn’t it? It creates a nice, warm fuzzy feeling to think about using stories in our business. But many people don’t realize that it’s more than nice. | Increasing Productivity with Story on Story Powered | VoiceAmerica™ - The Leader in Internet Media
Lianne Picot's insight:

Using story in your organization can increase productivity! Find out how in this great episode of Story Powered® with Anjali Sharma of Narrative in Singapore. Enjoy!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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Choosing to believe untrue stories: The end of 'What's Fake on the Internet'

Choosing to believe untrue stories: The end of 'What's Fake on the Internet' | Just Story It! Biz Storytelling | Scoop.it
The 82nd (and final!) column in a series that debunks the Web's hoaxes, rumors and exagerations.And where a willingness to believe hoaxes once seemed to come from a place of honest ignorance or misunderstanding, that’s frequently no longer...
Lianne Picot's insight:

I love stories and I believe in the power of story for good. But there is another side to story that is dark and powerful too. This article is a very good reminder that false stories can be used to generate profit, misinform and incite hatred by playing to people's current biases.


The idea that we have moved from a time of being able to identify misinformation to one of misinformation being big business reminds us of how important it is to continue to find and share real, authentic stories. Facts can't get through to people who want to believe the worst about others. But a powerful personal story at least has a chance.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 


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Rescooped by Kathy Klotz-Guest from Brand Strategy, Branding and Marketing
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Decoding "who is your story for?"

Decoding "who is your story for?" | Just Story It! Biz Storytelling | Scoop.it
When you a tell a story to someone who wants and needs to hear that story, eyes light up, pulses quicken, trust is built and action is taken. Two examples: Satya makes and sells hats. Beautiful, bespoke, handmade hats. But...

Via Dennis Bailen, CMO, Chief Outsiders
Karen Dietz's insight:

Seth Godin always packs a punch in his blog.  This piece features two great examples as an important reminder of why you need to define your story and audience. Your story attracts people who see themselves in it. A well-defined story that says who you are and who you create products for won't include everybody. There are universal elements to story; however, when you decide who your audience really is, your story takes on a new level of specificity and connection. Are you designing for women who love hats as fashion statements? Are you designing for audio enthusiasts who invest in high-end equipment? It matters. Storytelling is meant to connect you with your tribe, your ideal audience. Be clear on who you are so you can attract the people who share that passion, belief, and interest. 
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This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-it. Kathy, MA, MBA, is a comic improviser, storyteller, and founder of Keeping it Human, whose mission is to help organizations create better stories. She leads workshops on business storytelling and idea generation for executives and teams. Follow her @kathyklotzguest
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Veronica Jeans's curator insight, April 9, 2016 8:13 AM
Seth Godin always delivers - this shows two great examples of how important is it to relate your story to your audience. Your story connects to people who see themselves in it. A well-defined story will not include everybody. When you decide who your ideal customer really is, your story takes on clarity and specificity. Your story should reflect exactly what your customer wants and needs. If you sell rugby jerseys, a picture of you (or a friend) at a rugby match wearing a jersey, will immediately speak to your ideal customer. He will feel like you understand him and if you have a great story around how you started, his jersey takes on a whole new persona. He can tell that story every time he has the jersey on! He is admired, feels important and special. Stories are meant to connect you to your tribe, your ideal audience. Be clear on who you are to be able to attract the same person who shares in your passion and interests and ultimately your products or services.
Seth Godin always delivers - this shows two great examples of how important is it to relate your story to your audience. Your story connects to people who see themselves in it. A well-defined story will not include everybody. When you decide who your ideal customer really is, your story takes on clarity and specificity. Your story should reflect exactly what your customer wants and needs. If you sell rugby jerseys, a picture of you (or a friend) at a rugby match wearing a jersey, will immediately speak to your ideal customer. He will feel like you understand him and if you have a great story around how you started, his jersey takes on a whole new persona. He can tell that story every time he has the jersey on! He is admired, feels important and special. Stories are meant to connect you to your tribe, your ideal audience. Be clear on who you are to be able to attract the same person who shares in your passion and interests and ultimately your products or services.
 
Scooped by Lianne Picot
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The innovation 'story'. Please, no more brainstorm sessions.

Lianne Picot's insight:

Yes! Please let's stop thinking that 'brainstorming' is a way of being innovative! The forcing of random ideas within a set amount of time rarely brings about the thoughtful solution to whatever problem you or your company is trying to solve. I enjoyed reading the story of Dyson in this article. It shows how the process of tackling a problem and finding a solution often works when it comes to products. Ongoing moments of discovery!


I would add though, that when it comes to services, listening to the stories of your customers or potential customers is also a very powerful way to find out about gaps and problems. They often lead us to be more innovative in how we serve.  


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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