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Just Story It Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Rescooped by Karen Dietz from Digital Presentations in Education
Scoop.it!

Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
Karen Dietz's insight:

Latest update 06/23/13: the video which is the focus of this SlideShare -- "Dumb Ways to Die" -- has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)


I rescooped this from fellow curator Baiba Svenca even though I have curated the original video before. 


I did so because in this SlideShare presentation, it examines WHY this funny video -- Dumb Ways To Die -- really sticks. It's based on the Heath brother's book "Made To Stick."


The presentation was put together by Orsolya Nemes in Budapest, Hungry, who is a consultant / trainer.


It's a fabulous primer about how to craft your stories (and other material) so people remember it and repeat it via word-of-mouth marketing. The video is less a story, but it embodies many devices we use in storytelling to make our work memorable and repeatable. You will want to take note of these elements.


That's a good thing! So have fun watching the video (it is one of my favorites) and go through the slide presentation to understand why it works so well.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Denyse Drummond-Dunn's curator insight, March 20, 2013 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight, April 28, 2013 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 4:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Scooped by Karen Dietz
Scoop.it!

Dumb ways to die: A brilliant way to deliver a message - LeadingCompany

Dumb ways to die: A brilliant way to deliver a message - LeadingCompany | Just Story It Biz Storytelling | Scoop.it
Dumb ways to die: A brilliant way to deliver a messageLeadingCompanyGabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring.
Karen Dietz's insight:

Latest update 06/23/13: the video has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)

LOL -- I am laughing and now have today's ear worm to deal with from the song on this video!


What an ingenious 3 minute video. Here's the link: http://www.youtube.com/watch?v=-9S267XXvuo


Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message. 


And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree.


While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Enid Baines's curator insight, December 12, 2012 7:31 AM

Clever marketing, catchy tune.

Enid Baines's curator insight, January 13, 2013 5:23 PM

Clever video. Now if I could just get rid of the ear worm. Here's the link to the video:

http://www.youtube.com/watch?v=IJNR2EpS0jw