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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Storytelling in Branding: Using Narrative Psychology

Storytelling in Branding: Using Narrative Psychology | Just Story It! Biz Storytelling | Scoop.it
Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…
Karen Dietz's insight:

This post, written by Jeff Swystun, is a great discussion about how storytelling is changing branding and marketing. What I really like is his thorough treatment of the topic that totally makes sense for anyone in marketing.


Swystun lists 3 ways storytelling is changing branding:

  1. It's not about telling
  2. It's organic
  3. Stories don't end


#3 I'm not so keen about. I think a better way to view storytelling in branding is in terms of story cycles instead of stories that never end. The concept of story cycles will give marketers/branders much more control over their work. Why? Because eventually you need to bring closure to your audience or they will just end up frustrated and turned off.


Serial storytelling in branding is fabulous (think of the Folgers commercials where we waited for the next installment of the story). But the storyline did eventually end. The company went on then to create other stories in their ads.


There is way more to this article than just the 3 points above. There is history shared and examples given. Swystun writes an entire section on narratives moving people to action -- and how most storied ads don't. His examples show us a better way.


Lots to learn here and apply to your business. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story | Just Story It! Biz Storytelling | Scoop.it
Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"
Karen Dietz's insight:

One of my former clients, Andy Paul @ZeroTimeSelling  of Zero Time Selling, writes this post that is right on.


When someone asks you, "What do you do?" -- forget the elevator speech!! Yes, that's right. Just drop it. Share a 30-40 second client story instead. You will get way better results.


What kinds of results? Memorability. The listener will know the difference you make and the value  you bring. You will have begun a relationship, turning a prospect into a warmer lead. These are all things we want.


Andy's post tells you exactly how to create a 30-40 second story. I've used this technique for years and it really works!


The only suggestion I would add is to make sure your customer story makes your customer the hero -- not your. Show the listener how the client was able to do something extraordinary. Everyone wants to be the hero. You are the secondary character.


Go read this post and try it out this week. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The ROI of Storytelling

The ROI of Storytelling | Just Story It! Biz Storytelling | Scoop.it

“Can we measure the ROI of Storytelling? Some doubt that you can measure the ROI of storytelling. Here is an example where you can.”

Karen Dietz's insight:

Perhaps you've heard of the Significant Objects project which showed how attaching a story to a cheap garage sale item can boost its price by over 2700%. Yes -- that's not a typo.


Now here is another example showing the same result. See, it's not a fluke! Even better, in this case the story not only significantly increased the bottom line, it led to higher visibility and a book deal for the author. Gotta love that!


So the ROI of storytelling in product sales is getting well documented. The ROI of storytelling in relationship building, influence, and the like is still tougher to determine. But we're getting closer. Enjoy this story and the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Business Storytelling -- What's the ROI?!

Business Storytelling -- What's the ROI?! | Just Story It! Biz Storytelling | Scoop.it
Content marketing is exploding. But can the art of storytelling really be used by marketers?
Karen Dietz's insight:

Hey folks -- trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization's food chain is often hard work. So here's a post by Jamie Carracher explaining the steps to take, and how to frame the conversation.


I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Janet Vasil's curator insight, March 25, 3:40 PM

Good advice for making the case for brand storytelling.

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Success Stories: 6 Reasons They Fail In Sales

Success Stories: 6 Reasons They Fail In Sales | Just Story It! Biz Storytelling | Scoop.it
Success stories are effective to use as proof and reinforcement late in the buying cycle once a customer has already formed a complete buying vision that fully recognizes “why change?” and “why you?
Karen Dietz's insight:

My story selling colleague Michael Harris writes an insightful article here about the dangers of relying on success stories to make a sale.


Oh, success stories have their place. But are way overused. In fact, in sales, success stories are often offered as the only kind of story to tell. So I like this article because adds much more to our understanding about using stories in sales -- and business success.


Here Harris goes through 6 reasons why success stories don't often work. You can take each of his tips for integrating better storytelling into your sales efforts. What you share will be more relevant to customers, and actually close the deal.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Carol Griffiths's curator insight, February 11, 7:40 AM

Very relevant...all story telling is not equal, this is a handy article to find out how to maximise the impact of stories and what to avoid...

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Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Here's a fascinating post direct from the New York Times talking about the rising popularity of catalogs -- and how they've been changing.


OK -- I love catalogs. Not only do I buy from them, but I also learn, discover, and dream. As the NYT's reporter Rebecca Ruiz points out, retailers are adding catalogs back into their marketing, but with a twist.


Now storytelling is taking center stage. We've known some retailers, like Lands End, have made real stories part of their catalog tradition. With marketing bringing storytelling more and more into their work, catalogs are now focused on visually telling stories, and including story triggers into their pages. 


Get ready for more catalogs in the mail -- and they promise to be even more enjoyable! Go read this article to find out specifically what's going on and who's getting into the game.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Bart van Maanen's curator insight, February 4, 6:26 AM

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

Jane Dunnewold's comment, February 4, 11:24 AM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Debra Walker's curator insight, February 4, 2:21 PM

Love that storytelling is bringing back in vogue the beautiful catalogue. 

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Similar Story Selling - Another Way To Use Storytelling To Close More Deals (https://www.youtube.com/watch?v=7e72lR9hkN8)

Similar Story Selling - Another Way To Use Storytelling To Close More Deals (https://www.youtube.com/watch?v=7e72lR9hkN8) | Just Story It! Biz Storytelling | Scoop.it

HERE'S THE LINK:  https://www.youtube.com/watch?v=7e72lR9hkN8


Reality Sales Training -- Real Training for Real and Rapid Results. Reality Sales Training works with all industries to grow sales. Recruitment, training, cr...

Karen Dietz's insight:

So this is a 2 min. video by James Olsen from Reality Sales Training that gives great tips/examples on how to use Similar Stories. You use Similar Stories during prospect/customer meetings to help make the sale. Brilliant!


You can take these story examples and share quick anecdotes, or expand them into longer stories -- your choice depending on the situation.


In any event, this video is short, sweet, and to the point -- and helpful!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Increase Your 2015 Income With Storytelling For Sales

Increase Your 2015 Income With Storytelling For Sales | Just Story It! Biz Storytelling | Scoop.it
The role of the salesperson is changing rapidly. To be a star performer its vital to provide insights. When you use storytelling for sales you will click.
Karen Dietz's insight:

Storytelling in sales is tricky and not as straightforward as it seems. Here my colleague Shawn Callahan talks about successful sales people, what they do, and how storytelling fits in. Sharing stories that create customer insights is key.


Even better, in the blog post he provides a link to a previous blog post to 4 story-based practices for fostering insight that you can use.


Don't miss this article. It gets you primed for increasing income in 2015 -- and who wouldn't want that?!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Carol Griffiths's curator insight, February 4, 12:45 PM

.......as long as the story is true, relevant and brings additional insight to the buyer...so many stories are thinly veiled self promotion...which, instead of advancing the prospects understanding of their own problem, merely serves to confuse and waste time.

 

Story telling can be powerful, I'm sure.

 

But only in the right circumstance.

 

Personally, I find prospects are very UNINTERESTED in anything that doesn't directly help them...

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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Just Story It! Biz Storytelling | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…
Karen Dietz's insight:

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article, written by Tony Zambito for the Business2Community blog explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Clayton Bye's curator insight, October 23, 2014 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…
Karen Dietz's insight:

I just led a storytelling workshop today for one of my favorite nonprofits -- Just in Time for Foster Youth. Part of our discussion was how to start a story that captives folks. Eventually we have to write a "wow" headline for the story to be shared in a newsletter, etc.


When using a written story in an email, newsletter, blog post, article, PowerPoint, and the like, being able to write an attention grabbing headline is key. Your headline will spark someone to read your story. Or not.


Here's a nifty guide to help you nail writing headlines that move people to stop, read, and gain your wonderful insights.


Have fun with these formulas and let me know how they work for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 2014 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

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Avoid co-worker splits: share the stories of your ups and downs

Avoid co-worker splits: share the stories of your ups and downs | Just Story It! Biz Storytelling | Scoop.it
A single honest conversation is better than a hundred trust falls.
Karen Dietz's insight:

This is a short article with a powerful message -- when you can share your ups and downs creates deeper connections between others. We win.


To flip it -- when we only present an idealized version of who we are, it separates us from others. We lose.


Why is this important for business storytelling? Two words:

  1. Authenticity
  2. Fulfillment (career, work, social, etc.)


And of course, you share the ups and downs of your life / work through stories because doing so creates even deeper connections, relationships, and influence.


Now just because I've made this quick summary doesn't mean you've gotten all the great insights and research this post has to offer. So go read it :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The New World of Marketing and Storytelling

The New World of Marketing and Storytelling | Just Story It! Biz Storytelling | Scoop.it
A new model is needed for our increasingly non-linear world.
Karen Dietz's insight:

There are 2 basic ways these days to approach storytelling in marketing and sales:

  1. Sharing stories generates deeper relationships, which builds more advocacy sales (long term thinking)
  2. Sharing a story generates a sale (transactional storytelling), which is more short-term thinking. Relationships be damned.


This article argues for more of #1 -- deeper relationships to build deeper longer-lasting affinity. And the authors give all the reasons why based on how buying decisions and the customer journey has radically changed over the last few years.


It's a mind-bender for sure. As the authors Mark Boncheck and Cara France state, "Marketers who think that advocacy comes after purchase are missing the new world of social influence." Today's purchase path is non-linear and multi-dimensional. Treating marketing and sales as a linear".


"I tell you a story, you buy my product/service" will only take you so far and it's a short journey. Yet it takes awhile to get our heads wrapped around the changes in buyer decision-making and its implications for marketing and sales. 


Let's all get smarter about better ways to connect with audiences with stories that build wider advocacy, long term loyalty, and huge fans. Read this article to help shift your thinking.

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malek's curator insight, June 11, 2014 9:22 AM

Customers now are often actively engaged with the brand — and their friends and peers — after they have bought the product or service using social media and the Web.

Euridice Hollis "Neal's Yard Independent Consultant"'s curator insight, June 13, 2014 3:58 PM

I been learning about this and is all about connecting with people!

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Stories to the rescue -- when complexity is beyond buyer's capacity to get it

Stories to the rescue -- when complexity is beyond buyer's capacity to get it | Just Story It! Biz Storytelling | Scoop.it
Selling complexity beyond the customer’s capacity to understand
Karen Dietz's insight:

Michael Harris at Insight Demand recently wrote this blog post about the necessity of customer stories in the sales process -- plus when/how to do it..


The article is chock full of gems and important points about working with stories in sales. And hey folks -- we are all in sales (sell your project internally, nall a job interview, etc.).


Enjoy this post and learning new ways to make the sale.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Getting Unstuck From The "Why" In Your Biz Storytelling

Getting Unstuck From The "Why" In Your Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it
Dear Mr. SinekI’ve sat back long enough.  Something has to be said.Because of your Ted Talk and your book, Start With Why,  you have made my life miserable.  It’s become difficult to sit in meetings and hear people quote you saying,  “people don’t buy WHAT we do. They buy WHY why we do it.”  My consonants cringe every time I hear it.  Enough is ENOUGH Mr. Sinek.    Okay, I get your whole WHY bit.  For too long WHY has been ignored.  For many brands it still is. And yes, brands should have a purpose, as you ve
Karen Dietz's insight:

LOL -- my story branding colleague Jim Signorelli went on a rant today about focusing your stories on the "why" ala Simon Sinek.


You know, it is all about moderation and Jim brings some very valid points into his short blog post. Plus it's fun to read.


Bottom line -- "what" and "why" go together. Read Jim's thoughts on why "why" alone alone doesn't cut it. It will make you a far better storyteller.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jim Signorelli's comment, April 28, 5:59 PM
Thanks Karen, as always!
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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Just Story It! Biz Storytelling | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.
Karen Dietz's insight:

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Janet Vasil's curator insight, April 11, 2:51 PM

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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A Better Way Presenting The Case For Business Storytelling

A Better Way Presenting The Case For Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
-*+Too often, people try to make the case for business storytelling, by pointing to examples of "who's doing it". I think we all need bigger frameworks for appreciating the business implications of storytelling.
Karen Dietz's insight:

Biz storytelling colleague Michael Margolis gives us the hard-core formula that creates the business case for storytelling.


Wow -- have we come a long way! It's been years since I've been asked if I tell stories to kids in the library on Saturday afternoon once I share with them I work in business storytelling. Thank heavens the times have changed.


Yet as Michael points out, too many companies validate storytelling as a business activity by asking "What other companies are doing it?" He instead responds by putting storytelling on much more solid footing in a way that would be hard for any executive to say "no" to.


Michael has put the business case together for storytelling in a very elegant way. Grab his wisdom, present the case for storytelling following his formula, and story on! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Vesticor Advisors's curator insight, March 30, 10:53 PM

Key question ... What do you offer that nobody else does?

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Storytelling In Content Marketing: How To Actually Get You More Sales

Storytelling In Content Marketing: How To Actually Get You More Sales | Just Story It! Biz Storytelling | Scoop.it
There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist. From KISSmetri
Karen Dietz's insight:

Growing your business through content marketing (blogging, videos, SlideShares, podcasts, social media posts, guest articles, ebooks, etc.) is important.


The way to make your content appealing, shareable, build a following, etc. is through storytelling. No storytelling? That's like having an Oreo cookie without the yummy center. Flat. ALL of your content should be telling stories.


So we are going along, crafting better stories and (hopefully) growing the biz. That's a lot of blood, sweat, and tears. And occasional jubilation :)


But how do you know if all that storytelling effort is actually driving sales? I want to see this mystery solved. Neil Patel at KISSmetrics to the rescue. He gives us tips, tools and his own experience to know if conversions and sales are actually happening. And what to do if they are not.


It's great that he shares with us his own journey and stats for how blogging has grown his business, and how we can too with the variety of tools he tells us about.


Steps to take?

  1. Read the post
  2. Check out the tools and figure out which ones are best for your biz, or the best to suggest to clients
  3. Track track track using the tips Patel gives
  4. Experience the ROI
  5. Tell me your story


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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The Art of Financial Storytelling -- It's Different

The Art of Financial Storytelling -- It's Different | Just Story It! Biz Storytelling | Scoop.it
Financial storytelling must present compelling information in a manner that will contribute to a company's securities achieving fair valuation.
Karen Dietz's insight:

This is a quick article with a really good point: not all storytelling is created equal.


Oh, we know that when comparing a great story to a so-so story. But the author of this post, GEOFFREY MOGILNER, points about how storytelling fits into the financial investor biz, and how to tell very specific stories. This is a very different kind of storytelling that what we usually find in marketing and biz storytelling articles.


Great to know! This article gives us more ideas about the best ways to tell your particular business stories. Go read it to see if these insights apply to you.

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When to Sell with Data, When to Appeal to Emotions Figured Out

When to Sell with Data, When to Appeal to Emotions Figured Out | Just Story It! Biz Storytelling | Scoop.it
Most of our purchase decisions take place unconsciously.
Karen Dietz's insight:

Congrats to biz story colleague Michael Harris -- who does great work in story and sales -- for getting this article published by HBR. It's all about when to share a story and when to share data. Important to know!


I really like the research Harris shares, and it adds to our knowledge about how much data to share with people and still stay effective.


Enjoy this easy to read piece, add the research to your repertoire, and build this strategy into your biz story toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Scott Langston's curator insight, January 28, 11:31 PM

The title says it all....

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The Link Between Data, Story and Growing Your Business: How To Maximize Both

The Link Between Data, Story and Growing Your  Business: How To Maximize Both | Just Story It! Biz Storytelling | Scoop.it

“We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who h…”

Karen Dietz's insight:

This post  by Jake Dolezal also contains a 1 hour webinar on finding and using the stories embedded in business data to accelerate growth. I didn't have time this morning to listen to the entire podcast, but I really like what's going on here.


First, the webinar features 3 presenters from the world of data who really get the link to stories. This is rare to find because it's usually biz story professionals talking about the connection between data and storytelling.


The post contains a series of questions any business can start asking about its data to get to the stories underneath. I really like them.


Any leader, business owner, entrepreneur, marketer, and nonprofit who wants to really leverage the data we are all swimming in will benefit from this article and podcast.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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B2B Sales and Storytelling: 3 Insights For Why It Works So Well

B2B Sales and Storytelling: 3 Insights For Why It Works So Well | Just Story It! Biz Storytelling | Scoop.it
Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change.
Karen Dietz's insight:

When I comes to the powerful connection between B2B sales and stories, I don't know how it could get any plainer than this post.


Colleague Michael Harris, who specializes in sales through story, clearly explains why stories turn to gold during the sales cycle. And he shares stats to back him up! Gotta love that.


What I also like about how Harris writes about story and sales, is that he never comes from the very simplistic and short-sighted transactional position of "Let me tell you a story and you will buy my product." If it were that easy, we'd all be rolling in piles of money.


Instead, Michael talks about how stories provide insights, and there is a specific place in the sales cycle for stories. Trot out a story too soon, and it falls on deaf ears. Share a story too late, and the customer is already shoving you out the door.


Then there's the whole story crafting thing. Lousy story, lousy results.


But I wax on. Go read Harris' 3 points about story and sales, grab his graphic to get his points visually, and then hang out with his blog and other goodies to get your stories ship-shape for sales situations. Oh yeah, and enjoy the $$ you'll see in return if you make the investment in stories :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, November 11, 2014 10:50 PM

Excerpt:

"If salespeople want to sell value, 70% of executive buyers said that the best way for salespeople to provide differentiation that they trust is by sharing customer stories."

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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | Just Story It! Biz Storytelling | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.
Karen Dietz's insight:

This a quick article with powerful tips on when stories don't work. In addition to knowing why and how to craft great compelling stories, it is also worth knowing what contributes to stories failing.


If you pay attention to avoiding the traps explained here you are well on your way to story success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, September 6, 2014 10:01 AM

Do it but with care...

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Answer These 3 Questions For Fab Success At Your Next Storied Presentation

Answer These 3 Questions For Fab Success At Your Next Storied Presentation | Just Story It! Biz Storytelling | Scoop.it
Delivering presentations is one of the best ways to build your brand and increase your network, yet public speaking is ranked ahead of death in the list of fears. To succeed at your next speech, focus on your audience and ask yourself these three critical questions.
Karen Dietz's insight:

Every presentation you give -- no matter what time and to whom -- is all about being able to tell your story and succeed.


To help us all get better at presentations of any kind -- whether it's at a team meeting, with senior executives, project managers, investors, sales proposals and presentations -- here are 3 critical questions you need to answer to be able to tell your story well and sell.


While the article is geared toward public speaking, the advice here crosses all applications. Whenever you need to present your ideas, make sure you can answer these 3 questions first.


Follow the tips here and be awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, August 26, 2014 12:11 PM

Remember, your presentation is not a showcase for how knowledgeable and great you are. Your presentation is your opportunity to share ideas with your audience that position them to be more & do more.

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What Companies Often Miss In Their Storytelling

What Companies Often Miss In Their Storytelling | Just Story It! Biz Storytelling | Scoop.it
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.
Karen Dietz's insight:

What a cool article! The post, written by Clay Hausmann, focuses on finding your story voice through the type of innovation your company provides. This generates your story genre that should be connecting all of your stories together.


Hey -- every business offers an innovation of some kind to the marketplace. As Hausmann says, this could be technical excellence, tribal strength, or self expression. He actually lists 6 to choose from, and gives examples to make his points.


His 6 genre categories are a great way to think about the stories you have to share and the voice to use. I think it simplifies how to tell our stories. I definitely hope this article helps you sort out your particular brand of storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Sales Success: 7 Tips for Storytelling That Works

Sales Success: 7 Tips for Storytelling That Works | Just Story It! Biz Storytelling | Scoop.it
Sales tips from the masters of storytelling--the movies--for creating a sales story that engages prospects, differentiates you and leads to action.
Karen Dietz's insight:

I don't claim to be good at sales. For me, sales is hard. So anytime I find an article that links storytelling to successful sales, I'm all ears.


I like the tips shared here -- especially the one about practice. Yes, you do have to practice your stories before telling them. The other tips are solid, also.


Yet what stories should you tell in sales? Mostly People & Results stories. These are stories about customers who have achieved wonderful things because of your product/service (THEY are the heroes, not you. You are the supporting cast). Or stories about how staff have overcome significant obstacles to help a customer achieve something great.


Two other kinds of stories might also be important -- your Vision story (how your product/service is making the future world a better place) and your "Why I..." story. "Why I..." is the story about "Why I work for this company" or "Why I believe in this product/service". "Why I..." is all about your commitment. If you want others to commit to your product/service, then you've got to share why you are committed first. That builds trust.


OK -- enough talking! Go read this quick article to help you increase your sales.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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