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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Pareidolia, Storytelling + a Formula for our Brains: The Psychology of Stories

Pareidolia, Storytelling + a Formula for our Brains: The Psychology of Stories | Just Story It! Biz Storytelling | Scoop.it
Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.
Karen Dietz's insight:

What the heck is pareidolia?? It's what happens when we listen to stories, and the research about it is shared in this post by Shane Jones.


There's lots written about the psychology of storytelling, but rarely is pareidolia mentioned. Yet it is an essential part of the story experience.


But that's not the only info shared here. There's lots more material on storytelling and how to construct a great story. Many thanks to follow Andy Capaloff for pointing me to this article.


This piece is longer than most, but I appreciate its thoroughness. Have fun digging into the info and getting smarter about what works and why!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) | Just Story It! Biz Storytelling | Scoop.it
The #1 trait of a persuasive story is how “engaging” the story is.

There are a million writing blogs that will go on and on about how to craft amazing stories, but is any of that (potentially good) advice backed up by research? In fact, there is an additional study conducted by Green & Brock that addresses just what makes a story engaging. Here’s what they found:


Wow!! My entire review just disappeared! Well -- go read this great article anyway :)


Here is what to pay attention to: all the solid tips -- based on research -- on how to create better stories. They are great. Particularly modeling, irony, imagery, and going beyond the digital campfire. There's lots more to this article that what I have mentioned here.


So go read it. In the meantime, I'll chat with the Internet Powers That Be to hunt for the original review I wrote in whatever black hole it has found itself in! Ay yi yi ....


Karen Dietz, for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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