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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Digital Storytelling Evaluation Rubrics

Digital Storytelling Evaluation Rubrics | Just Story It! Biz Storytelling | Scoop.it

Via José Carlos
Karen Dietz's insight:

I discovered this from fellow curator Jose and I thought you would find it both interesting and helpful.


The bane of storytellers and biz story professionals are decent evaluation tools. We have scant few. I'd say we don't have any at all, but I'm not aware of everything in the universe :)


How do you know a story is good? If you hear a less than compelling story, how do you know what's wrong?


The same is true for digital stories. And believe me, I view lots of digital stories and pass on most. Now I have some rubrics to help me tell you why.


Standard evaluation measures are essential -- they help build consistency and take evaluations out of the land of white-washing or personality contests.


These rubrics were developed for teachers, but any business can use them! I hope they help you as you craft your stories, and to know why a story (digital or otherwise) falls flat.


Until we have our own Roger & Ebert (so sad they are both gone now), we'll have to find rubrics where we can, eventually develop our own, and keep testing them out and refining them.

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ozziegontang's comment, April 10, 2013 11:12 AM
Here's a nice story from the word-detective: The Latin "rubrica" meant "red ochre" (a clay-like soil used in coloring) or red coloring itself, as used in makeup and dyes ("ruber" being the Latin word for "red").

One of the earliest uses of "rubric" in English, in the late 14th century, was in reference to the practice at the time of printing directions for the conduct of services, as well as other instructions and explanations, in red letters in religious texts. These sections of the text, designed to catch the eye and command the attention of worshipers, were known as "rubrics." This use eventually produced two other senses of "rubric," that of "an explanation or definition" and "a rule or custom of conduct."

The use of red ink to draw the reader's attention to important points was widespread in secular works as well, and "rubric" was applied to a chapter title or other heading in a book or manuscript printed in red. By the 19th century, this had produced the figurative meaning of "a designation or category"
Karen Dietz's comment, April 10, 2013 4:08 PM
Love the history of the word Ozzie! Thanks for sharing. And I knowing your metaphoric mind, yes, everything out of your mouth is a story :)
Karen Dietz's comment, April 11, 2013 11:46 AM
Thank you Ken, Cavett, and Jose for your comments! So glad you found it useful :) Have an awesome weekend.
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What's Your Website Story Score? ComMetrics TriageHazard Score

What's Your Website Story Score? ComMetrics TriageHazard Score | Just Story It! Biz Storytelling | Scoop.it
Summary On the average Web page or blog post, users may read about 20 percent. The first 10 seconds are critical. This score supports your efforts in keeping  readers longer.


Here is some very interesting work going on by my colleague Urs Gattiker in Switzerland who is working on algorithms to help businesses measure engagement on their websites.


This is tough work but I think Urs is on to something here.  While we don't have measures yet on the quality of stories on a website/blog, the algorithms here will indicate if the stories you share on your site are captivating (longer site visits). If you end up with a low score, you probably need to revisit your content and visuals.


I look forward to hearing more about Urs' work as he continues to work on these algorithms and shares his results with us.

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