There's a good reason Apple puts Designed in California on its products rather than Built in China. Lessons for all of us on developing a successful...
|Scooped by Karen Dietz|
This article is all about how to leverage your geographic location for business advantage.
That idea is not new, but I like how this article treats the topic. The author, Mark McNeilly, makes the point that everybody wants to know where your business is located. So why not really use that as a marketing angle?
He gives clear examples of how location can influence your customer's perception about you. He suggest avoiding postcard branding -- that's where you put a picture of the Eiffel Tower on your package but you don't live in Paris.
McNeilly next makes several points, with examples, about connecting your story to your geographic location. Like Chrysler's 'imported from Detroit' campaign and microbreweries that are gaining repution because of how they are leveraging their location.
Now the question remains in my mind -- in what ways can I connect living in San Diego, CA to my story curation, consutling, and coaching busines? Hmmmmm....I may have to go to the beach to ponder that one :)
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it