Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Uri Hasson: Neuroscience of Storytelling Latest Research

Neuroscientist Uri Hasson researches the basis of human communication, and experiments from his lab reveal that even across different languages, our brain
Karen Dietz's insight:

Uri Hasson is the neuroscientist at Princeton University who several years ago did the research using MRIs showing the brain entrainment that happens between a storyteller and a listener.

 

This was breakthrough research into the neuroscience of storytelling. Now here is his latest TED talk where he shares his additional research on the topic.

 

Hasson talks about expanding the research beyond 1 storyteller to 1 listener to 1 storyteller to 5 listeners and what they discovered.

 

He also discusses more about the brain entrainment that happens, how meaning is created, and what happens when people from different cultures listen to the same story.

 

It's fascinating and you will want to take notes. In fact, you'll have to go slowly through the video because Hasson has a strong accent and it's sometimes hard to comprehend what he is saying. Kind of proving his points in a way.

 

So go grab this and bring it into your stash on the neuroscience of storytelling.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Want Success? The One Essential Leadership Skill That Storytelling Helps With

Want Success? The One Essential Leadership Skill That Storytelling Helps With | Just Story It! Biz Storytelling | Scoop.it
Big ideas are important, but being a good listener is just as critical a skill to develop.
Karen Dietz's insight:

DDI just released this study (15,000 participants at 300 companies in 18 countries) and which skills wins hands down?


Empathy.


Even more surprising, only 40% of those surveyed were assessed as being able to listen and respond with empathy. Ouch!!


What's the best way to build empathy? Through sharing stories. Check out the research https://www.youtube.com/watch?v=q1a7tiA1Qzo


But that also requires skills in story listening. Yes, listening to a story requires different behaviors that just listening to conversation, which Lori Silverman and I talk about in our bestselling book "Business Storytelling For Dummies".


And anyway, most people don't listen well anyway. Instead of deeply listening we're having a monologue with ourselves of what we are going to say in return.


So share lots of stories and use your story listening skills. These are what make an impactful and influential leader.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Story Listening: 5 Ways It Grows Your Business

Story Listening: 5 Ways It Grows Your Business | Just Story It! Biz Storytelling | Scoop.it
The smartest people hear what others are saying and encourage them to speak what they are afraid to tell.
Karen Dietz's insight:

Listening is the first skill to develop when in business storytelling. This post shares 5 benefits you'll receive when listening that boosts the bottom line. Gotta love that.


The article focuses mostly on Active Listening. The formal definition of Active Listening is: "a communication technique used in counselling, training and conflict resolution, which requires the listener to feed back what they hear to the speaker, by way of re-stating or paraphrasing what they have heard in their own words, to confirm what they have heard and moreover, to confirm the understanding of both parties."


But did you know there are 5 other types of listening that are just as important? They are:

  1. Appreciative Listening (listening without an agenda)
  2. Discriminative Listening (listening "between the lines" to gain deeper meaning)
  3. Comprehensive Listening (to understand the speaker and to learn, remember, and recall what is said)
  4. Empathic Listening (to experience how someone is feeling)
  5. Critical Listening (evaluating the worth of the message)


As you can tell, Active Listening doesn't work in story sharing situations. Knowing the other 5 types of listening does, however. Keep practicing all of your story listening skills in order to realize the 5 benefits outlined in this post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Inside Scoop: Communicating Strategy With Stories -- Part 1

Inside Scoop: Communicating Strategy With Stories -- Part 1 | Just Story It! Biz Storytelling | Scoop.it
Today’s post is part one of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot.
Karen Dietz's insight:

In this radio show business story professional Lianne Picot is interviewing another business story professional -- March Schenk from Anecdote in Australia -- about the link between storytelling and strategy.


It's a great show and I really like how Lianne kicks off the session with a story about research documenting how storytelling boosts productivity.


Mark shares with us more about story listening, triggering stories, and how stories make strategies come alive and actionable.


Enjoy the show!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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This makes sense: 4 Levels of Story Listening

This makes sense: 4 Levels of Story Listening | Just Story It! Biz Storytelling | Scoop.it
Follow links for: Chinese - Español People often ask scribes how we do what we do. There is the short answer: "We draw while people talk..." And then there is another way of thinking about it, whic...
Karen Dietz's insight:

Here's an very interesting blog post that friend and colleague Mary Alice Arthur in Denmark pointed me to. It's a blog talking about scribing -- or graphic facilitation. Scribing is where trained professionals visually capture the proceedings of a meeting or conference in real time on whiteboards or long panels of paper on the wall. It's amazing to watch and is a fantastic way to capture all that happened in a meeting.


This particular post presents Otto Scharmer's 4 levels of listening and talks about the connection to storytelling. I've always talked about "deep listening" in my client workshops and coaching. This is what I mean by that.


The author also constructs the 4 levels of scribing which actually maps the experience of storytelling. Awesome!


This is a short post but really good. I hope you get several "ah-hah's" by reading it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Become A More Powerful Story Listener With This Exercise

Become A More Powerful Story Listener With This Exercise | Just Story It! Biz Storytelling | Scoop.it
Inspired by a Quaker practice.
Karen Dietz's insight:

It is easy to forget -- or simply not get -- that story telling is only half the equation in business. The real power behind story telling is actually in story listening.


Author Greg McKeown shares with us a very powerful listening activity that will surely bring tons of new insights to us. And he reminds us that simply listening is one of the fastest and most inexpensive ways to improve engagement. Makes sense.


Read more about the importance of listening, it's ROI, and then the activity. The exercise won't bring you stories, but it will lead to some great discoveries along with increased engagement.


And if you want to generate even more understanding, connection, and interactions, at the right time you can always evoke a story by asking, "Tell me about a time when...."


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, December 7, 2014 11:38 AM

The ability to craft a thought provoking question is the best way to begin a conversation and the very best way to establish a basis for being an engaged listener. This HBR article suggest that with employee engagement trending lower and lower the best ways to reverse the trend is through listening.


Excerpt:

Deep engagement does not begin with getting people to listen to you; it begins when you really listen to them. Powerful listening is one of the rarest executive practices today, not because of a lack of skill – although that is often the case – but because it’s a skill that’s under attack from social media, smart phones and the ubiquitous expectation of instant reactions. Have you ever been in the middle of a conversation when the other person just started checking his phone? Of course you have. We have a listening famine going on and it’s a shame, because in a knowledge age, so much value creation lies in the ability to figure out what’s important—by listening.

Barbara Ganley's curator insight, December 10, 2014 9:13 AM

As Richard Kearney put it, "It takes two to story..."

Miguel Paul Trijaud Calderón's curator insight, January 4, 2015 6:36 AM

Deep engagement does not begin with getting people to listen to you; it begins when you really listen to them.; The Clarness Comittee

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Stories: Why Doctors Need Them

Stories: Why Doctors Need Them | Just Story It! Biz Storytelling | Scoop.it
In an era of systematic clinical research, medicine still requires the vignette.
Karen Dietz's insight:

Here is an article about stories from a completely different field -- psychiatry -- with some key insights about storytelling for us all.


These insights are not about how to use stories in therapy (narrative therapy), nor are they about the psychological inner workings of storytelling that make people buy stuff.


Instead, this article by Peter Kramer, a clinical professor of psychiatry at Brown University, points out the value of stories and vignettes as an important counterbalance to the prevailing "narrow, demanding version of evidence-based medicine". He also discusses how far stories should inform medical practice.


Kramer goes on to list the number of reasons why doctors of all types need storytelling in medicine.


The reason I was particularly struck by is that stories can set a research agenda. Whoa -- that's new. He then goes on to give a perfect example of how this can, and has, happened.


Another reason to embrace stories is the risk of moving toward a monoculture of treatment based on narrow data. As Kramer says at the end of the article, "We need storytelling, to set us in the clinical moment, remind us of the variety of human experience and enrich our judgment."  Well said.


What are the implications for businesses? Well, we need stories to counterbalance big data, to help discover and set new research agendas with customers and competitors, and the like.


Go read the article for the other reasons why medicine needs storytelling because each point applies to the business world too.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jeremy Pollard's curator insight, October 23, 2014 4:52 PM
I love the simple, direct power of a story. Stories 'click' open circuits in our brain that help us hear, and think differently.
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Biz Storytelling: 33 Laws of Content Marketing Success

Biz Storytelling: 33 Laws of Content Marketing Success | Just Story It! Biz Storytelling | Scoop.it
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how c
Karen Dietz's insight:

One of the best ways for companies to tell their stories is through creating and sharing content via blogs, articles, SlideShares, ebooks, etc.


Here Marcus Sheridan, who has generated millions in sales for his company by creating and sharing content, gives us his 33 laws of content creation/marketing success. There is lots in here about listening and storytelling.


Pay attention to the wisdom shared here and you too can experience the success Marcus has.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Janet Tillotson's curator insight, February 3, 2014 1:12 AM

Creatove waus tp sharing through social media, blogs, ebooks, and the like...

John M. Lee's curator insight, February 3, 2014 4:06 PM

Speaking words of wisdom...

Paul Dixon's curator insight, February 4, 2014 1:54 AM

It seems to me that the more you learn the more there is to learn.

Read books to gain the edge.

A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.

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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.

Karen Dietz's insight:

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Monica S Mcfeeters's curator insight, December 2, 2013 1:25 PM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 2:04 PM
Thank you Monica!
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A Very Simple Way to Hear the Best Stories

A Very Simple Way to Hear the Best Stories | Just Story It! Biz Storytelling | Scoop.it
Everyday your team is doing great work.  Sometimes you miss their stories.   Some folks will go home and tell their stories around the dinner table.  Others can't, or won't.
Karen Dietz's insight:

Now after all the heavy lifting of responding to John Hagel's blog post on storytelling (see the last 4 posts on 10/9 and 10/10) here's a great article on the simplest way to listen to and find great stories in your business or organization.


Easy peasy! Enjoy --


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

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Want To Get Ahead? Stop Talking And Listen for Better Stories.

Want To Get Ahead? Stop Talking And Listen for Better Stories. | Just Story It! Biz Storytelling | Scoop.it
Yes you have tons of exciting things to say. But you can't learn something new without listening.
Karen Dietz's insight:

I love this piece because it's not about saying "just shut up," it focuses instead on what happens when you do stop talking! Now that's refreshing.


Story listening is a skill to develop, just as much as story telling is. Learning how to evoke stories from others is critical as an influence strategy that cascades into all types of business applications -- from leadership to sales to marketing, training, hiring, and product innovation.


This article by Drake Baer reminds us the gifts from others that silence brings. And he includes very practical advice for being silent. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Hans Heesterbeek's curator insight, August 9, 2013 3:42 AM

I agree with Karin I think we're almost forgotten how to really listen. Quote: f you're listening--like, for real listening, not waiting to talk--then you'll experience this other person who also experiences reality. Unquote. It just to be normal. 

Annette Simmons's comment, August 9, 2013 9:59 AM
Oh my yes!
Karen Dietz's comment, August 9, 2013 12:49 PM
Great point Hans. I think both Annette and I are behind you 100%!
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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Just Story It! Biz Storytelling | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.
Karen Dietz's insight:

It's easy to say, "Hey, just tell a story and you'll start a relationship."


But if our stories do not connect to the person's real needs and issues, we are whistling in the wind.


So understanding your audience -- whether as an individual or as a group -- is critical for your biz stories to make a difference.


Which is why I selected this article. I don't find too many posts on this topic, which is one reason why I brought it in to this collection. And it is also a really good article.


The authors provide specific steps and questions to ask that will allow you to connect more directly with your audience. They will come away from the convesation/story sharing with you saying, "He/she really got me!" That's a double-entendre by the way :)


I hope you get some great ideas from this article, and that your influence skills continue to soar.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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SooJin-Stella Lee's comment, April 30, 2013 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 2013 11:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison D. Gilbert's curator insight, May 2, 2013 4:24 PM

Put yourself in the other person's shoes.

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Listening to Needs in Your Customer's Stories

Listening to Needs in Your Customer's Stories | Just Story It! Biz Storytelling | Scoop.it
Moving beyond just hearing, to listening is an important skill to refine.
Karen Dietz's insight:

Today I'm curating 2 articles on an essential storytelling skill -- listening.


I like this first article because it makes the point that when we are evoking and listening to the stories of our prospects and customers, our ears need to be tuned to listening for their needs.


It's easy to get caught up in the drama of the story. But while you are listening, are you also trying to hear what needs are being expressed?


Connecting with the needs of customers/prospects is where all the gold is. If the stories you share in return do not connect with those needs, your business does not grow.


There's a handy chart that helps explain this, and some helpful perspectives.


But the article left me wondering, "So how do I really listen for those needs? What do I have to do that I'm not doing now?"


So the next article focuses on those how-to tips.


Happy listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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streetsmartprof's comment, April 12, 2013 8:03 AM
Great finds for those of us in customer facing roles, which is every employee, some-way, some-how.
Karen Dietz's comment, April 12, 2013 3:12 PM
Many thanks for the additional review and comment! Love the way you think :)
Ken Jondahl's comment, April 12, 2013 6:13 PM
Driven in to me by many years of battle scares of what works and what doesn't...
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Story Listening: The Hidden Power of This Forgotten Leadership Skill

Story Listening: The Hidden Power of This Forgotten Leadership Skill | Just Story It! Biz Storytelling | Scoop.it
It may be the most underutilized and underdeveloped leadership skill you will find in entrepreneurs. And it may be your most important link to success.
Karen Dietz's insight:

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

  1. organizational conversations
  2. authentic listening
  3. and gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Peter (PJ) Fulcher-Meredith's curator insight, March 11, 3:30 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Roger Francis's curator insight, March 11, 4:39 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Graham Clark's curator insight, March 11, 7:12 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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3 Habits Of Quiet Yet Effective Leaders That Develop Storytelling Skills

3 Habits Of Quiet Yet Effective Leaders That Develop Storytelling Skills | Just Story It! Biz Storytelling | Scoop.it
Brash and egotistical leadership only takes you so far.
Karen Dietz's insight:

This is a companion article to the previous scoop on the 5 benefits of story listening. This post, however, is about how quiet or humble leaders succeed.


For many of the leaders I coach, the underlying assumption is learning storytelling skills to they can make a splash, be memorable, visible, and 'out there'.


Yet I've also worked with plenty of leaders who are introverted, quiet, and less concerned about a grand entrance. Both types of leaders can be engaging, charismatic, and very powerful.


What I like about this post is that it talks about 3 habits those quiet leaders share that make them successful. Actually, any leaders can adopt these habits, and I love learning more about what the quieter ones do.


Part of their habit routine includes listening thoughtfully, and focusing on appreciation. The article by Chris Barez-Brown shares more about the 3 habits, and gives solid examples to illustrate the points.


Enjoy this post and continue to round-out your leadership skills.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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How a government agency ditched its macho culture with storytelling

How a government agency ditched its macho culture with storytelling | Just Story It! Biz Storytelling | Scoop.it
Storytelling and breathing techniques are among the ways senior leaders say BIS has achieved a 50/50 gender balance on its leadership team
Karen Dietz's insight:

Well, if a government agency in Britain can positively change its culture, then any one can. This article talks about how they did it. And it includes storytelling.


Sure -- they made some systems changes, like removing 4 layers of management. But they also focused on storytelling. It's the perfect one-two punch that ensures success.


The leaders of the organization say that storytelling has helped them go beyond their traditional ways of communicating to be more honest, personal and open in talking and listening to staff. This has led changing the way people lead the department, and finding solutions that have dramatically changed their culture for the better.


Read the article for another example of how storytelling in leadership actually works.

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Morgan Newall's curator insight, April 24, 2015 10:24 AM

This is really interesting, and very closely aligned to the work I'm moving towards, and passionate about. Creating and living a created Brand Story. If it can be done in such an organisation steeped in bureaucracy, it can be done anywhere. 

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TED $1million Prize in 2015: Dave Isay of StoryCorps wins!!

TED $1million Prize in 2015: Dave Isay of StoryCorps wins!! | Just Story It! Biz Storytelling | Scoop.it
“I’m a storyteller.” It’s a sentence that can be found in a wide variety of TED Talks -- because, really, it is the heart of what we do. This is why, for the 10th anniversary of the TED Prize in 20...
Karen Dietz's insight:

Woo hoo! Go Dave Isay! Isay is the founder of StoryCorps and he just won the million-dollar TED Prize in 2015.


As a Folklorist, his work is close to my heart -- because that's what Folklorists do--collect stories. The stories StoryCorp has collected all go to the Library of Congress where my Folklorist buddies handle them with care.


To go right along with the other post I curated today on story listening, here's what Isay has to say about StoryCorp: "...he sees StoryCorps as primarily about listening. 'Listening is generosity,' he tells us. 'Listening to someone else closely is one of the most valuable gifts we can give to another human being.'


Amen to that. Congrats Isay! Go read the post to learn more about StoryCorps and what TED has planned for him. Oh happy day, happy day :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving

A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving | Just Story It! Biz Storytelling | Scoop.it

Many years ago, I was in the office of one of my former bosses for my annual review. He was very diplomatic and shared that he was happy with my work. When he asked me, “Do you have any questions?” By nature, I am big on adding the word self between the words –“constant improvement”. So, I replied...

Karen Dietz's insight:

Article Link: https://www.linkedin.com/pulse/best-people-leadership-lesson-i-learnt-from-my-former-karthik-rajan 


My LinkedIn buddy Karthik Rajan put together this thoughtful post that gets to the heart of business success: listening for people's strengths and reflecting that back to them.


Sounds easy, or like a nice platitude. But Rajan shares a story that brings it to life, where we can see ourselves easily following his tip. Aha! Great storytelling is at work :)


OK -- but other than that, what has this post got to do with business storytelling??!!


Well, the best way evoke the best stories/qualities from people is to simply acknowledge the best of what you experience with them. Why? So they can experience their magnificence in your presence. And you can experience their magnificence when you are with them. Relationships spiral up, and so does the quality of work.


What does it cost you? Not much, as Rajan points out. In the end, by deeply listening you will discover amazing things about people. And about yourself, interestingly enough.


Of course, this is not a practice where you say one thing, and then turn around to say the opposite about a person behind their back. Someone did that to me recently. That's just lip service that we want to avoid that when we can.


I love story listening and appreciating the best about a person in return. It's a great way to be in a place of constant discovery, celebration, and heart. We can all do the tactical and practical. This other takes work -- but the rewards are great.


Go read the article, follow Rajan's advice, and get your story listening/appreciation gear on. You'll be glad you did :)


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Why Any Leader Should Embrace Story Listening Before Storytelling

Why Any Leader Should Embrace Story Listening Before Storytelling | Just Story It! Biz Storytelling | Scoop.it
“What I’ve seen is a leader doesn’t start with storytelling, they start with story listening.” -John Maeda, Design Partner, KPCB During the past two years, B2C as well as B2B marketing leader…
Karen Dietz's insight:

Article Link: http://bit.ly/1yFRJRQ 


B2B companies must engage in storytelling to enhance their growth, says author Tony Zambito. That's not new news to us -- and in fact, applies to all businesses.


But what I particularly like about this article is how Zambito focuses on developing the skill of story listening in order to make that B2B growth happen. And Zambito should know -- he's an expert in creating buyer personas -- a critical storytelling step for marketers.


The author shares a video from John Maeda who does a fabulous job talking about how story listening always comes first for leaders -- of any kind, in any industry -- and then links this practice with design thinking, human-centered marketing, empathy, and vision.


Since 2001 I've been training my leadership clients first in story listening and it's made all the difference. I love how Maeda has put it all together in such a succinct and engaging way.


Enjoy this article along with the video. The author did a great job putting together the material. You'll be glad you watched it and gathered the wisdom from this post!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Zeb WATURUOCHA, PhD's curator insight, October 31, 2014 1:00 AM

It is true that if you don't listen to me, I will not listen to you though I might pretend to be listening because you are my boss.

Raymond Godding's curator insight, October 31, 2014 4:01 PM

Leiders die beweging tot stand willen brengen, beginnen met luisteren voordat ze gaan vertellen. 

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Bored + distracted: audio stories are just not cutting it

Bored + distracted: audio stories are just not cutting it | Just Story It! Biz Storytelling | Scoop.it
Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.
Karen Dietz's insight:

Ooh ooh ooh -- this article is really cool! Add this to your arsenal about why oral or in-person storytelling is a higher leverage point than just audio stories.


This article makes the point that reading a story creates more engagement with it because more of the brain and body is engaged. We already know that oral storytelling is a whole brain/whole body experience that often trumps reading. The research shared here has important ramifications for anyone producing content.


The researchers demonstrate that people who listen to stories (like podcasts or books on tape) are more easily distracted. That means your ability to connect, engage, and shift perceptions is compromised. And compromised a lot, according to this research.


Enjoy digging into this research and learning more about how to better leverage the power of storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miriam Gilbert's curator insight, February 14, 2014 9:54 AM

Very interesting: comparing the impact of reading vs listening to a book. Not sure I completely agree - the comments are worth noting, too!

Kim Adamof's curator insight, February 14, 2014 11:03 AM

Storytelling via listening - how can you tell your story to get people to want to listen?

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Often ignored: the physical element of storytelling shared in 2 anecdotes

Often ignored: the physical element of storytelling shared in 2 anecdotes | Just Story It! Biz Storytelling | Scoop.it
The physical element of storytelling, that which is connected to the body, differentiates storytelling from any other story based art-form or work. Our natural limitations bring us closer - where i...
Karen Dietz's insight:

Once again my story colleague in Israel Limor Shiponi has brought us a unique and very insightful article about what happens physically to tellers and audiences when storytelling.


It is rare to find an article that talks about this. And yet it is critical to understand for anyone who is working with stories in the business arena (or any arena actually).


This is where training in performance storytelling can be a huge assist to business storytellers -- because the physical aspects of storytelling and story sharing are part of the training. As is deep listening to the audience, which is another dynamic that is going on the two anecdotes shared.


Oh, and could the photo and quote shared from the Dalai Lama be any more perfect?!


I hope you enjoy this article and gain some insights into the physicality of business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brent MacKinnon's curator insight, December 21, 2013 7:25 AM

I'll need to dig into this post because I sense that understanding issues related to the physical aspects of story telling is what keeps the story powerful.

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Mastering Story to Completely Transform Your Business--How To

Mastering Story to Completely Transform Your Business--How To | Just Story It! Biz Storytelling | Scoop.it
What’s the secret to standing out online? How do you build authority and find those prize customers you covet? How do you really make it in the online jungle?
Karen Dietz's insight:

Here's a terrific article from Copyblogger and Craig McBreen about the critical pieces to pay attention to for creating business success with storytelling.


It is a great synopsis of a number of articles I've curated here. There's everything from how to rethink your relationship with your customers, who the real hero is, pain points, and patience.


I only have one BIG caveat -- the article only addresses HALF the equation: the telling side of things. The SECOND HALF of the equation is totally ignored: listening.


Telling and listening go hand-in-hand. In fact, it's darn hard to figure out which comes first. It's a real chicken-and-egg syndrome. Before you can tell a story, sometimes you have to listen to a few first. And you have to listen for how to tell the story in real time so it can shift and change to connect with the audience in front of you at that moment.


Don't make the mistake of thinking like old-school marketing -- that storytelling is about pushing stories and messages out to people. Storytelling is about drawing people in, and listening to their stories too. Intimately knowing your customers stories is a huge factor in building a successful business.


So go dig up the other articles in this collection on listening and evoking stories so you get the whole picture. And remember: it's not only about telling!!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jessica Kelly's curator insight, November 12, 2013 3:45 PM

First, understand the power of storytelling. Next, build your story around your customer's pain point(s)--and court your customer well.

Carol Sherriff's curator insight, November 14, 2013 5:12 AM

Tips on storytelling in a business context. Points are useful for coaches and facilitators helping their clients work with stories. If in doubt we always use a version of the 'Heroes' Journey' which is an archetypal story of change, transformation and sharing gifts.

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Beyond Hearing: Importance of Ongoing Dialogue [Storytelling] w/ Customers

Beyond Hearing: Importance of Ongoing Dialogue [Storytelling] w/ Customers | Just Story It! Biz Storytelling | Scoop.it
I tend not to take business advice from rockers, let alone ones with a past, shall we say, as checkered as Led Zeppelin, but their 1969, B-side hit “Communications Breakdown” has some worthwhile tidbits beyond Robert Plant coping with...
Karen Dietz's insight:

What a great article this is that is all about listening, continuous conversation, and storytelling. Written by Vick Vaishnavi, it goes way beyond what other posts on listening cover. Yeah!


I like that the author distinguishes between hearing and listening in customer relationships -- and what listening to customers really looks like as a business activity that moves the organization forward. 


The quality of your listening with customers, the quality of your ongoing dialogue, will determine how fast you will grow, but also your ability to be sustainable. Ultimately what Vaishnavi is talking about is having dialogue and storytelling as a core competence.


Now in fairness, he never mentions storytelling. But it makes total sense that when in dialogue with customers you want to consciously evoke stories so you can understand their authentic experiences.


And as the author points out, dialogue is a two-way street just like storytelling is. That means shifting your interactions with customers from a "I'll listen to you and take your info back to the org" to "I'll listen to your experience and share in return."


The author does not mention exactly what to say in these customer interactions but here we can take some steps from the storytelling playbook:

  1. use a story prompt to actually evoke an experience
  2. listen delightedly/appreciatively
  3. ask reflective questions to get to meaning ("what did you take away from that experience? what did that mean to you? tell me about the impact this had on you..., etc.)
  4. Share all the things you appreciate about what the customer told you
  5. Depending on the context, you might even have an opportunity to share an experience in return


Listening, dialogue, storytelling -- these will all bring great benefits to your business!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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Carol Sherriff's comment, September 7, 2013 11:53 AM
Great article and great comments - also demonstrates the power of a story hook to get you to read something. He had me a Led Zeppelin!
Karen Dietz's comment, September 7, 2013 1:04 PM
Yes, Led Zeppelin did the trick for me too, Carol! Many thanks for your comment.
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How To Develop Your Signature Voice -- For Better Storytelling

How To Develop Your Signature Voice -- For Better Storytelling | Just Story It! Biz Storytelling | Scoop.it
People are drawn to and influenced by leaders who communicate authentically, easily and effectively. How do you become one of these leaders?
Karen Dietz's insight:

Here is a 60 minute podcast that is really great. I like how the speakers speak slowly but not too slow that you are bored. And the presentation isn't too fast that you are scrambling to take notes.


I curated this because all of us need to develop our signature voice. When you are authentically sharing your stories and connecting with your audience, that is what you are doing -- conveying your signature voice. This is distinct to you.


But what I really like about this podcast is that it focuses on your voice and how to develop it. In addition to the presenters defining 'signature voice', they also define executive presence, debunk a few myths about presence and leadership (like one size fits all), and they talk about specific communication strategies to develop your signature voice.


Better yet, the presenters (Amy Jen Su and Muriel Wilkins) give examples. Yahoo!


And what strikes me as I listed to this is that in coaching leaders in storytelling, we cover all that the presenters go over. Which means that every business, in mastering storytelling, is also mastering leadership and executive presence. And this is a good thing!


This podcast and accompanying slides -- even though they never mention storytelling -- is chock full of great info and tips that you will be able to put into practice. You will be a better storyteller and a better leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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The 10 Principles of Listening to Customer Stories

Listening Skills are essential in any interpersonal relationship and for all interpersonal communication. Learn about the 10 principles of listening and improve your commuication skills.
Karen Dietz's insight:

Saying we need to listen for customer needs is one thing, but how do you actually do that?


This article gives us 10 tips for how to listen so we gain insight into customer and prospect needs.


And also I like the chart about how much time we spend communicating and listening. It really shows how we in business need to listen more!


Want to see better results in your business? Focus on listening....


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/tjust-story-it 

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malek's curator insight, April 11, 2013 7:11 PM

How to use "active listening" to make a conscious effort to hear and understand what customers are saying.

Brian Yanish - MarketingHits.com's curator insight, April 12, 2013 12:24 AM

Good skills for both work and home.


"If speaking is silver, then listening is gold." - Proverb

Karen Dietz's comment, April 18, 2013 2:56 PM
Thank you for the comments Malek & Brian! And I love the proverb your shared :)

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