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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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Bored + distracted: audio stories are just not cutting it

Bored + distracted: audio stories are just not cutting it | Just Story It Biz Storytelling | Scoop.it
Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.
Karen Dietz's insight:

Ooh ooh ooh -- this article is really cool! Add this to your arsenal about why oral or in-person storytelling is a higher leverage point than just audio stories.


This article makes the point that reading a story creates more engagement with it because more of the brain and body is engaged. We already know that oral storytelling is a whole brain/whole body experience that often trumps reading. The research shared here has important ramifications for anyone producing content.


The researchers demonstrate that people who listen to stories (like podcasts or books on tape) are more easily distracted. That means your ability to connect, engage, and shift perceptions is compromised. And compromised a lot, according to this research.


Enjoy digging into this research and learning more about how to better leverage the power of storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miriam Gilbert's curator insight, February 14, 6:54 AM

Very interesting: comparing the impact of reading vs listening to a book. Not sure I completely agree - the comments are worth noting, too!

Kim Adamof's curator insight, February 14, 8:03 AM

Storytelling via listening - how can you tell your story to get people to want to listen?

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Biz Storytelling: 33 Laws of Content Marketing Success

Biz Storytelling: 33 Laws of Content Marketing Success | Just Story It Biz Storytelling | Scoop.it
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how c
Karen Dietz's insight:

One of the best ways for companies to tell their stories is through creating and sharing content via blogs, articles, SlideShares, ebooks, etc.


Here Marcus Sheridan, who has generated millions in sales for his company by creating and sharing content, gives us his 33 laws of content creation/marketing success. There is lots in here about listening and storytelling.


Pay attention to the wisdom shared here and you too can experience the success Marcus has.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Janet Tillotson's curator insight, February 2, 10:12 PM

Creatove waus tp sharing through social media, blogs, ebooks, and the like...

John M. Lee's curator insight, February 3, 1:06 PM

Speaking words of wisdom...

Paul Dixon's curator insight, February 3, 10:54 PM

It seems to me that the more you learn the more there is to learn.

Read books to gain the edge.

A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.

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Often ignored: the physical element of storytelling shared in 2 anecdotes

Often ignored: the physical element of storytelling shared in 2 anecdotes | Just Story It Biz Storytelling | Scoop.it
The physical element of storytelling, that which is connected to the body, differentiates storytelling from any other story based art-form or work. Our natural limitations bring us closer - where i...
Karen Dietz's insight:

Once again my story colleague in Israel Limor Shiponi has brought us a unique and very insightful article about what happens physically to tellers and audiences when storytelling.


It is rare to find an article that talks about this. And yet it is critical to understand for anyone who is working with stories in the business arena (or any arena actually).


This is where training in performance storytelling can be a huge assist to business storytellers -- because the physical aspects of storytelling and story sharing are part of the training. As is deep listening to the audience, which is another dynamic that is going on the two anecdotes shared.


Oh, and could the photo and quote shared from the Dalai Lama be any more perfect?!


I hope you enjoy this article and gain some insights into the physicality of business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brent MacKinnon's curator insight, December 21, 2013 4:25 AM

I'll need to dig into this post because I sense that understanding issues related to the physical aspects of story telling is what keeps the story powerful.

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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.

Karen Dietz's insight:

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Monica S Mcfeeters's curator insight, December 2, 2013 10:25 AM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 11:04 AM
Thank you Monica!
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Mastering Story to Completely Transform Your Business--How To

Mastering Story to Completely Transform Your Business--How To | Just Story It Biz Storytelling | Scoop.it
What’s the secret to standing out online? How do you build authority and find those prize customers you covet? How do you really make it in the online jungle?
Karen Dietz's insight:

Here's a terrific article from Copyblogger and Craig McBreen about the critical pieces to pay attention to for creating business success with storytelling.


It is a great synopsis of a number of articles I've curated here. There's everything from how to rethink your relationship with your customers, who the real hero is, pain points, and patience.


I only have one BIG caveat -- the article only addresses HALF the equation: the telling side of things. The SECOND HALF of the equation is totally ignored: listening.


Telling and listening go hand-in-hand. In fact, it's darn hard to figure out which comes first. It's a real chicken-and-egg syndrome. Before you can tell a story, sometimes you have to listen to a few first. And you have to listen for how to tell the story in real time so it can shift and change to connect with the audience in front of you at that moment.


Don't make the mistake of thinking like old-school marketing -- that storytelling is about pushing stories and messages out to people. Storytelling is about drawing people in, and listening to their stories too. Intimately knowing your customers stories is a huge factor in building a successful business.


So go dig up the other articles in this collection on listening and evoking stories so you get the whole picture. And remember: it's not only about telling!!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jessica Kelly's curator insight, November 12, 2013 12:45 PM

First, understand the power of storytelling. Next, build your story around your customer's pain point(s)--and court your customer well.

Carol Sherriff's curator insight, November 14, 2013 2:12 AM

Tips on storytelling in a business context. Points are useful for coaches and facilitators helping their clients work with stories. If in doubt we always use a version of the 'Heroes' Journey' which is an archetypal story of change, transformation and sharing gifts.

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A Very Simple Way to Hear the Best Stories

A Very Simple Way to Hear the Best Stories | Just Story It Biz Storytelling | Scoop.it
Everyday your team is doing great work.  Sometimes you miss their stories.   Some folks will go home and tell their stories around the dinner table.  Others can't, or won't.
Karen Dietz's insight:

Now after all the heavy lifting of responding to John Hagel's blog post on storytelling (see the last 4 posts on 10/9 and 10/10) here's a great article on the simplest way to listen to and find great stories in your business or organization.


Easy peasy! Enjoy --


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

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Beyond Hearing: Importance of Ongoing Dialogue [Storytelling] w/ Customers

Beyond Hearing: Importance of Ongoing Dialogue [Storytelling] w/ Customers | Just Story It Biz Storytelling | Scoop.it
I tend not to take business advice from rockers, let alone ones with a past, shall we say, as checkered as Led Zeppelin, but their 1969, B-side hit “Communications Breakdown” has some worthwhile tidbits beyond Robert Plant coping with...
Karen Dietz's insight:

What a great article this is that is all about listening, continuous conversation, and storytelling. Written by Vick Vaishnavi, it goes way beyond what other posts on listening cover. Yeah!


I like that the author distinguishes between hearing and listening in customer relationships -- and what listening to customers really looks like as a business activity that moves the organization forward. 


The quality of your listening with customers, the quality of your ongoing dialogue, will determine how fast you will grow, but also your ability to be sustainable. Ultimately what Vaishnavi is talking about is having dialogue and storytelling as a core competence.


Now in fairness, he never mentions storytelling. But it makes total sense that when in dialogue with customers you want to consciously evoke stories so you can understand their authentic experiences.


And as the author points out, dialogue is a two-way street just like storytelling is. That means shifting your interactions with customers from a "I'll listen to you and take your info back to the org" to "I'll listen to your experience and share in return."


The author does not mention exactly what to say in these customer interactions but here we can take some steps from the storytelling playbook:

  1. use a story prompt to actually evoke an experience
  2. listen delightedly/appreciatively
  3. ask reflective questions to get to meaning ("what did you take away from that experience? what did that mean to you? tell me about the impact this had on you..., etc.)
  4. Share all the things you appreciate about what the customer told you
  5. Depending on the context, you might even have an opportunity to share an experience in return


Listening, dialogue, storytelling -- these will all bring great benefits to your business!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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Carol Sherriff's comment, September 7, 2013 8:53 AM
Great article and great comments - also demonstrates the power of a story hook to get you to read something. He had me a Led Zeppelin!
Karen Dietz's comment, September 7, 2013 10:04 AM
Yes, Led Zeppelin did the trick for me too, Carol! Many thanks for your comment.
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Want To Get Ahead? Stop Talking And Listen for Better Stories.

Want To Get Ahead? Stop Talking And Listen for Better Stories. | Just Story It Biz Storytelling | Scoop.it
Yes you have tons of exciting things to say. But you can't learn something new without listening.
Karen Dietz's insight:

I love this piece because it's not about saying "just shut up," it focuses instead on what happens when you do stop talking! Now that's refreshing.


Story listening is a skill to develop, just as much as story telling is. Learning how to evoke stories from others is critical as an influence strategy that cascades into all types of business applications -- from leadership to sales to marketing, training, hiring, and product innovation.


This article by Drake Baer reminds us the gifts from others that silence brings. And he includes very practical advice for being silent. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Hans Heesterbeek's curator insight, August 9, 2013 12:42 AM

I agree with Karin I think we're almost forgotten how to really listen. Quote: f you're listening--like, for real listening, not waiting to talk--then you'll experience this other person who also experiences reality. Unquote. It just to be normal. 

Annette Simmons's comment, August 9, 2013 6:59 AM
Oh my yes!
Karen Dietz's comment, August 9, 2013 9:49 AM
Great point Hans. I think both Annette and I are behind you 100%!
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How To Develop Your Signature Voice -- For Better Storytelling

How To Develop Your Signature Voice -- For Better Storytelling | Just Story It Biz Storytelling | Scoop.it
People are drawn to and influenced by leaders who communicate authentically, easily and effectively. How do you become one of these leaders?
Karen Dietz's insight:

Here is a 60 minute podcast that is really great. I like how the speakers speak slowly but not too slow that you are bored. And the presentation isn't too fast that you are scrambling to take notes.


I curated this because all of us need to develop our signature voice. When you are authentically sharing your stories and connecting with your audience, that is what you are doing -- conveying your signature voice. This is distinct to you.


But what I really like about this podcast is that it focuses on your voice and how to develop it. In addition to the presenters defining 'signature voice', they also define executive presence, debunk a few myths about presence and leadership (like one size fits all), and they talk about specific communication strategies to develop your signature voice.


Better yet, the presenters (Amy Jen Su and Muriel Wilkins) give examples. Yahoo!


And what strikes me as I listed to this is that in coaching leaders in storytelling, we cover all that the presenters go over. Which means that every business, in mastering storytelling, is also mastering leadership and executive presence. And this is a good thing!


This podcast and accompanying slides -- even though they never mention storytelling -- is chock full of great info and tips that you will be able to put into practice. You will be a better storyteller and a better leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Just Story It Biz Storytelling | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.
Karen Dietz's insight:

It's easy to say, "Hey, just tell a story and you'll start a relationship."


But if our stories do not connect to the person's real needs and issues, we are whistling in the wind.


So understanding your audience -- whether as an individual or as a group -- is critical for your biz stories to make a difference.


Which is why I selected this article. I don't find too many posts on this topic, which is one reason why I brought it in to this collection. And it is also a really good article.


The authors provide specific steps and questions to ask that will allow you to connect more directly with your audience. They will come away from the convesation/story sharing with you saying, "He/she really got me!" That's a double-entendre by the way :)


I hope you get some great ideas from this article, and that your influence skills continue to soar.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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SooJin-Stella Lee's comment, April 30, 2013 4:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 2013 8:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison D. Gilbert's curator insight, May 2, 2013 1:24 PM

Put yourself in the other person's shoes.

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The 10 Principles of Listening to Customer Stories

Listening Skills are essential in any interpersonal relationship and for all interpersonal communication. Learn about the 10 principles of listening and improve your commuication skills.
Karen Dietz's insight:

Saying we need to listen for customer needs is one thing, but how do you actually do that?


This article gives us 10 tips for how to listen so we gain insight into customer and prospect needs.


And also I like the chart about how much time we spend communicating and listening. It really shows how we in business need to listen more!


Want to see better results in your business? Focus on listening....


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/tjust-story-it 

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malek's curator insight, April 11, 2013 4:11 PM

How to use "active listening" to make a conscious effort to hear and understand what customers are saying.

Brian Yanish - MarketingHits.com's curator insight, April 11, 2013 9:24 PM

Good skills for both work and home.


"If speaking is silver, then listening is gold." - Proverb

Karen Dietz's comment, April 18, 2013 11:56 AM
Thank you for the comments Malek & Brian! And I love the proverb your shared :)
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Listening to Needs in Your Customer's Stories

Listening to Needs in Your Customer's Stories | Just Story It Biz Storytelling | Scoop.it
Moving beyond just hearing, to listening is an important skill to refine.
Karen Dietz's insight:

Today I'm curating 2 articles on an essential storytelling skill -- listening.


I like this first article because it makes the point that when we are evoking and listening to the stories of our prospects and customers, our ears need to be tuned to listening for their needs.


It's easy to get caught up in the drama of the story. But while you are listening, are you also trying to hear what needs are being expressed?


Connecting with the needs of customers/prospects is where all the gold is. If the stories you share in return do not connect with those needs, your business does not grow.


There's a handy chart that helps explain this, and some helpful perspectives.


But the article left me wondering, "So how do I really listen for those needs? What do I have to do that I'm not doing now?"


So the next article focuses on those how-to tips.


Happy listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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streetsmartprof's comment, April 12, 2013 5:03 AM
Great finds for those of us in customer facing roles, which is every employee, some-way, some-how.
Karen Dietz's comment, April 12, 2013 12:12 PM
Many thanks for the additional review and comment! Love the way you think :)
Ken Jondahl's comment, April 12, 2013 3:13 PM
Driven in to me by many years of battle scares of what works and what doesn't...
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For Real Influence, Listen Past Your Blind Spots During Story Tending

For Real Influence, Listen Past Your Blind Spots During Story Tending | Just Story It Biz Storytelling | Scoop.it

"More than ever before, people see through the self-serving tactics and techniques that others use to persuade them."

 

"They don't like being pushed, played or nudged to comply, and they resist and resent agenda-driven influencers."

 

"The alternative is to use real influence to inspire buy-in and commitment."

 

"To invite genuine buy-in and engagement, we need to listen with a strong personal motive to learn and understand." by Mark Goulston and John Ullmen

 

Read more: http://blogs.hbr.org/cs/2013/03/for_real_influence_use_level_f.html


Via Ken Jondahl
Karen Dietz's insight:

It's the week of listening!


Here's the 3rd article in 2 days about ways to improve our listening skills. Well, all I can say is, it must be time to focus on listening :)


This is what I love about this article that fellow curator Ken Jondahl found: it talks about the 4 types of listening we typically do. And how to avoid those experiences. And how to engage in the kind of listening that does produce powerful insights and results. Yeah.


So go listen better and have fun practicing this weekend!

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Ken Jondahl's curator insight, March 24, 2013 3:24 PM

The authors discuss all 4 levels of listening and how the first 3 fall short.

 

In sales and marketing the power of story comes alive when we truly listen to our customers using level 4 as described in the article. However, there are many things which get in the way.

 

If you are in sales or marketing, think about how the customer feels when we do not "tend their story" using level 4 and what bad things can happen. Think about your good and bad "buying" experiences.

 

Was the person actively listening to your issues and needs? Or were they focused on something else?

 

To receive a story in sales, be prepared to go first and share a relevant story. Then actively listen and connect with the person telling their story in return.

 

In story selling, to "positively influence change" we need to build trust one story at a time. Just remember, the majority of these stories should be those of the customer.

Karen Dietz's comment, April 11, 2013 11:18 AM
Great article Ken! Thanks for sharing.
Ken Jondahl's comment, April 12, 2013 1:07 PM
Definitely a gem, recommended by a friend.
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Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog)

Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog) | Just Story It Biz Storytelling | Scoop.it
Hey Leaders! Listening Isn't Easy, But It's Essential Information Management (blog) However, in working with leaders at all levels striving to strengthen their performance, listening skills aren't an issue some of the time; they are an issue nearly...
Karen Dietz's insight:

Periodically I run across an article about listening skills that is really good. This is one -- and can apply to anyone.


Effective or deep listening is the FIRST skill to build in effective storytelling. Leaders are particularly prone to focus on "telling" and not listening.


I like how this article talks about listening and the traps we fall into. And I like the practical advice offered, along with a fun exercise to do to hone your listening skills.


I'm in a workshop all week but am going to do the activity today to see what I can learn! Should be fun :)


Try it out yourself and let me know how it goes!


This reveiw was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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ozziegontang's curator insight, February 13, 2013 3:52 PM

Karen's insights say it well.

Karen Dietz's comment, February 14, 2013 5:07 AM
Thank you Denyse, Al, and Ozzie for re-scooping and commenting!
Renee Stuart's curator insight, February 14, 2013 7:30 PM

Are you just hearing others or truly listening to others?

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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Just Story It Biz Storytelling | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
Karen Dietz's insight:

When finessing your biz stories and creating content using stories, I love what both the author of the aritcle, Miranda Miller, and Robert Munsch say: "Let your audience love you first." 


In other words, don't try to influence anyone to do anything until you have established a relationship and given something of value  with your audience first without expectation of an immeditate economic transaction.


A story can be a gift. So can other things. And the author provides some ideas here.


Overall, this is a nice piece with good reminders, and I really like the insights on ways to connect with your audience in order to build your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Janine Lloyd's curator insight, February 4, 2013 9:24 PM

A must read about storytelling for Content Marketers

Laurence Roelants's curator insight, February 4, 2013 11:47 PM

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!

Two Pens's curator insight, February 5, 2013 9:00 AM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

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Exploring Empathy

Exploring Empathy | Just Story It Biz Storytelling | Scoop.it

What is this ability to step into someone else’s shoes? To imagine how they feel - and to hurt for them or be happy for them?  Host Frank Stasio is joined by a panel of experts to discuss empathy, the trait that makes us uniquely human.

 

Lasana Harris is an assistant professor in psychology and neuroscience at Duke University; Jesse Prinz is a Distinguished Professor of philosophy at the Graduate Center of the City University of New York; Pate Skene is an associate professor of neurobiology at Duke University and a second year law student; and Ralph Savarese is an associate professor of English at Grinnell College, a Duke Humanities Writ Large Fellow, and the author of “Reasonable People: A Memoir of Autism and Adoption”


Via Edwin Rutsch, David Hain, JLAndrianarisoa, donhornsby
Karen Dietz's insight:

Want to get better at empathy in order to connect with customers/prospects and create better stories?


Then you might want to listen to this discussion by a panel of experts.


Empathy, like listening, is one of the essential storytelling skills to master. Enjoy this audio file!


And thank you to fellow curator Don Hornsby for originally finding and sharing this piece.

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donhornsby's comment, January 27, 2013 2:44 PM
You are welcome.
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Story Radar -- Not Everything Is A Story

Story Radar -- Not Everything Is A Story | Just Story It Biz Storytelling | Scoop.it
Karen Dietz's insight:

Got your story radar on?


I did not even know what this meant until I read this article by colleague Andrew Nemiccolo and listened to my colleague Shawn Callahan explain it.


Basically it is this -- not everything we hear is a story. And plenty of people are confused about this, as I can attest to in my own story work with clients.


Shawn offers us an activity that will get us to quickly understand the storied world we live in, and helps us know what a story is and is not.


Thans Andrew and Shawn for putting this together! I know I am going to use it with clients. And with myself too so I can continue to develop my story listening skills (those always need attention no matter how long you've been doing this work!).


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Jeff Domansky's curator insight, January 11, 2013 7:56 PM

Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected

Karen Dietz's comment, January 12, 2013 12:56 PM
Absolutely Jeff. They are key essentials. I'm glad Shawn put these together to share with us.
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5 Ways to Improve Your Listening Skills

5 Ways to Improve Your Listening Skills | Just Story It Biz Storytelling | Scoop.it

"In our digital world, we encounter more and more noise and auditory barrage, that’s why Julian Treasure says that: “We are losing our listening.” Con...

Karen Dietz's insight:

Listening is a core storytelling skill. It is the first skill to master in business storytelling.


In my classes/trainings I am always surprised at how amazed people are about the power of listening once they are given permission to do so, and insights they share about about the listening activities we do together.


In this 7 minute TED talk Julian Treasure says we are losing our listening skills.


Perhaps we are. Treasure makes the case for the need to improve our listening skills -- to make connections, create understanding, reduce stress, and build peace.


Certainly we need to become better listeners in order to become better biz storytllers.


In the past I've curated other articles on listening skills and also the importance of audio branding. Just search on those keywords in the TABS section above for more material.


Treasure offers 5 ways to increase our listening skils -- that I think are actually fun -- and presents a model for better ways to listen to others. Yeah!


Enjoy the video and new listening experiences.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 



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5 Habits of Highly Effective Communicators - Forbes

5 Habits of Highly Effective Communicators - Forbes | Just Story It Biz Storytelling | Scoop.it
It's no secret that good leaders are also good communicators. And the best leaders have learned that effective communication is as much about authenticity as the words they speak and write.
Karen Dietz's insight:

Here's a quick article with very good advice. It's not about story structure, or the elements of a compelling story. It is instead all the things you need to think about BEFORE you launch into a story.


Like -- does your story match your actions? Or is there some misalignment there. 


Are your stories making the complex simple -- or are they still too convoluted with details and side-tracks?


This article applies whether you are a leader in an enterprise, or a small biz owner. 


And I love that the article ends with a focus on listening -- which is truly the heart of great storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Conversation Starter: How Intimate Are You? (Hint: Story Sharing)

Conversation Starter: How Intimate Are You? (Hint: Story Sharing) | Just Story It Biz Storytelling | Scoop.it
The root cause of organizational dysfunction is often distance — the distance between leaders who communicate in a top-down fashion and employees who develop a sense of estrangement from those leaders.


Here is a quick read with some powerful points to make: leaders fall short as communicators, yet following these tips will help set leaders on the right path to connecting, engaging with, and moving people.


Now that sounds pretty one-sided but here's the truth that this article also conveys -- if you follow the author's advice, you will be just as changed by the stories you hear as by the stories you tell.


That's where the magic of stories lay -- within the story sharing. If you use the principles in this article (listening more & better, small groups, show trust, authenticity), you will close that leadership gap and be as deeply affected by the process as your ability to deeply affect others.


Hmmmm -- now that's something to think about! Are you game?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Electronic records don’t tell us stories that make cognitive sense

Electronic records don’t tell us stories that make cognitive sense | Just Story It Biz Storytelling | Scoop.it
After two months of use, we’ve learned to our sorrow that EMRs don’t tell us stories that make cognitive sense.


For years we've suffered from 'death by PowerPoint' as people's thinking and experience was forced into this limited computerized framework for transfering knowledge.


Now physicians are facing a similar problem. That's because we think of knowledge as discrete pieces of information instead of knowing that knowledge is best conveyed through stories and rich media imbedded with layered meanings.


Oh, when will we learn? Patients ARE stories. 


You would think that with all the work going on in storytelling these days (social media, marketing, branding, sales, leadership, agile software development, architecture, education, training, teamwork, and other business applications) someone somewhere would get the idea that Electronic Medical Records (EMR) should allow for story capture.


Oh well. OK, I'll get off my soap box now.


To really understand the beauty and the warts of EMR and its connection to storytelling, read this article. Maybe you'll be the one with the breakthrough idea and be the next mega-millionare for solving this problem!

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When Good Storytelling Goes Bad - Biz Myth Busted!

When Good Storytelling Goes Bad  - Biz Myth Busted! | Just Story It Biz Storytelling | Scoop.it

What we discovered was that neither the Yale nor the Harvard study actually exists. There is no evidence that the studies took place and no papers were ever published. Yet the "goal-setting to-money" study is a particularly imperishable business myth that has circulated for several decades. It persists despite sound debunking efforts on the part of entities such as Fast Company, which conducted an in-depth investigation of the myth in 1996.


Here's an interesting piece about phantom research, business mythology, and evaluating the research stories we hear.


It's a good and interesting read -- not so much about being skeptical, but questioning and thinking carefully about research that is presented to us, particularly when it is imbedded within a story.


No question -- it's a tricky dance. The best way to convey data is through a story -- doing so builds trust credibility, believability, and emotional connection. The easiest way to manipulate and skew research is through the stories you tell about it. 


What to do? Obviously for the teller it is to represent the research accurately.  In presentations when I talk about story research, I always offer the original research up for review for any listener who wants it.


For the listener, it's to check the research you hear about. Don't accept it unquestioningly. Ask for the original document.


Now go read the article to discover what popular biz myth was busted!

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Learning To Be A Power Listener | Fast Company

Learning To Be A Power Listener | Fast Company | Just Story It Biz Storytelling | Scoop.it
In business, the consequences of failing to properly frame or assess an issue can be dire. Often such a misdiagnosis is the result of not having the right information.


I am always looking for really good articles on listening because that is a foundation skill for working with stories.  Today I found another one!


What I like about this article is that it carefully articulates the listening archetypes to avoid.  And the author gives plenty of examples in the post.


Maybe you'll find yourself here -- maybe not. I know when I am stressed, I can be an 'Answer Man.'


But just knowing this helps me to slide out of it and move back into attentive/appreciative listening.


Listening is not always easy -- but it is essential.  I hope this article -- by focusing on what not to do -- leads us all into taking action on what we need to do.

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Karen Dietz's comment, March 4, 2012 11:33 AM
Thanks for re-scooping this article Kenneth! Cheers :)
Kenneth Mikkelsen's comment, March 4, 2012 12:37 PM
You're welcome, Karen. I really liked the article. :-)
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Educating Consumers & Staff: Stories in Organizations | David Kelly

Educating Consumers & Staff: Stories in Organizations | David Kelly | Just Story It Biz Storytelling | Scoop.it

A story provides context; it transports the listener to a different place. Instead of discussing the facts about a topic, a story can transport a learner into an environment where those facts are actually being applied. Stories give meaning and context to what otherwise might just be information.


Whether you are an entreprenuer, business owner, or senior executive, you are constantly educating your clients/customers and staff.


Almost every single business I work with we end up working on using stories to educate staff about best practices and change, and/or using stories to educate consumers/clients on how to best use their products or services. This is always the crux of the matter -- the whole reason for our working together.


CEO should stand for 'Chief Educating Officer.'


If we use the lense of 'education' and 'learning' to view our business activities, the case for storytelling becomes obvious -- because using stories to transfer knowledge and wisdom is the best tool avaible.


I like this article because it helps connect the dots between learning and storytelling in ways that allow us to take business stories out of the training room. Especially when the author makes the point that "There are lots of ways to incorporate storytelling into learning, and it’s not always ‘telling a story’. Many times, the stories we need for those activities are available from the learners [customers, clients, staff] themselves."


When we shift our thinking about our businss function being one of education and learning, you open up a world of possibilities for biz storytelling.

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What Jimmy Buffett taught me about corporate storytelling

What Jimmy Buffett taught me about corporate storytelling | Just Story It Biz Storytelling | Scoop.it

Years ago, as a journalist for a national magazine, I had the opportunity to interview music legend Jimmy Buffett. I recently pulled out my interview notes and took a look at what Jimmy told me back then. His key points about storytelling are relevant, even for those of us who tell stories in a more corporate environment than Jimmy does.


What a great but quick article to read that captures all the best reminders for corporate storytelling: listening, characters and have fun.


I like the last one the best :)


Read the article for more Jimmy Buffet insights.

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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!