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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Linking Words Words & More Words [Video]

Linking Words Words & More Words [Video] | Just Story It! Biz Storytelling | Scoop.it
What do children at the park have to do with wooden actors on a stage or with a football coach at the whiteboard? What does a man out for a jog have to do with a leaky faucet or a car jumping a red light?
Karen Dietz's insight:

Storytelling is made up of words. Compelling storytelling is made up of words linked together that tickle the imagination, move a character along a series of events, over come challenges/struggle/trouble, and resolve a problem. 


But let's back up and focus on words and tickling the imagination. Here's a perfect short video that will expand your thinking. It may take you a few runs through to get all the connections. But it is fun and perfect for Friday!


How can you play more with words in your biz storytelling to add that extra edge?


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Just Story It! Biz Storytelling | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?
Karen Dietz's insight:

Stories are made up of words. So when we are sharing our business stories -- especially the ones we use in sales and marketing -- what words should we be using to generate the results we desire?


If you are curious about that, then this article is for you. Written by Leo Widrich at LifeHacker, Widrich gives a terrific overview of how the brain handles different words.


He then goes on to give advice on which words are more persuasive than others, and gives good examples too.


I love his advice on how to ask questions, on removing 'is' from your language, and avoiding adjectives.


The only suggestion he makes that I disagree with is talking no longer than 30 seconds in a given conversation. Huh?? Doesn't ring true. And I don't think you will come across as authentic if you stick to this rule. Seems silly. If the human brain can only take in 30 seconds of input, we are all toast. And it's unbelievable. So ignore this section.


Other than that, there is really good information here than can help you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 2:04 PM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)

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