In an era of systematic clinical research, medicine still requires the vignette.
|Scooped by Karen Dietz|
Here is an article about stories from a completely different field -- psychiatry -- with some key insights about storytelling for us all.
These insights are not about how to use stories in therapy (narrative therapy), nor are they about the psychological inner workings of storytelling that make people buy stuff.
Instead, this article by Peter Kramer, a clinical professor of psychiatry at Brown University, points out the value of stories and vignettes as an important counterbalance to the prevailing "narrow, demanding version of evidence-based medicine". He also discusses how far stories should inform medical practice.
Kramer goes on to list the number of reasons why doctors of all types need storytelling in medicine.
The reason I was particularly struck by is that stories can set a research agenda. Whoa -- that's new. He then goes on to give a perfect example of how this can, and has, happened.
Another reason to embrace stories is the risk of moving toward a monoculture of treatment based on narrow data. As Kramer says at the end of the article, "We need storytelling, to set us in the clinical moment, remind us of the variety of human experience and enrich our judgment." Well said.
What are the implications for businesses? Well, we need stories to counterbalance big data, to help discover and set new research agendas with customers and competitors, and the like.
Go read the article for the other reasons why medicine needs storytelling because each point applies to the business world too.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it