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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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Charity, Empathy, And Storytelling: The Mechanics of Generosity

Charity, Empathy, And Storytelling: The Mechanics of Generosity | Just Story It Biz Storytelling | Scoop.it
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]
Karen Dietz's insight:

Here's a great read on how storytelling can open wallets if done well. The recent non-profit study talked about here discovered that people will be more generous when making donations when respect for a person/group is present.


In other words, if your stories depict others as helpless, hopeless, and victims, donations are less. If your stories depict others as active participants in their own well-being, donations increase. This is significant.


And this lesson translates across all business sectors. Any organization will have better traction with its storytelling if the stories are respectful, generate respect, and have a meaningful resolution.


The study also chats about the difficulty of creating an effective pipeline of stories in an organization that can be shared. Well -- any organization, non-profit and for profit, has this issue.


The advice I agree with? Get your staff as close to the end user as possible -- that's where you will find a wealth of stories.


Enjoy this article and the insights it shares that you can immediately apply to your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The ROI of Storytelling: Measuring Effectiveness

The ROI of Storytelling: Measuring Effectiveness | Just Story It Biz Storytelling | Scoop.it
One of the elusive questions that often surfaces in discussions about storytelling is, “How do we know when the story that we’ve told has been ...
Karen Dietz's insight:

Well, this article makes an interesting point: nonprofits and businesses might want to take a strategic and long-haul approach to figuring out the ROI of storytelling.


This big-picture approach to ROI is focused on finding the patterns of results your storytelling generates.


Hmmmm -- I think this is a kernel of a good idea. I do think that looking at patterns of results over time can be very informative. Yet the assumption buried in this notion is that the ROI of storytelling is hard to figure out. I don't think that's the case if you are clear on a few key points:

  1. In both the business and nonprofit world, we want our stories to move people to some sort of action.
  2. Being clear on what result(s) you want to produce early on will help you craft compelling stories that will more likely work to bring you your desires. Case in point: numerous times I've helped nonprofits tell a story for fundraising and saw immediate and significant results (big donations).
  3. Use measures appropriate for storytelling: connection, engagement, loyalty, knowledge transfer, sense of community, story sharing, specific desired action steps, etc.


So think about and craft your ROI to serve both short-term results and long-term patterns. Sacrificing the long-term for the short-term only means you will miss significant information and perhaps surprising unexpected results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Tell a Story! The Key To Unlocking Startup Cash

Tell a Story! The Key To Unlocking Startup Cash | Just Story It Biz Storytelling | Scoop.it
Investors love cold, hard facts. But they remember stories.
Karen Dietz's insight:

San Diego StartUp Week is almost here and what a perfect quick article on how telling a story is essential if you want start up cash.


I particularly like the tip that a good story needs to involve the audience -- and that the best way to do that is to stop talking and listen. Brilliant!


This is a very short post with terrific reminders about leveraging story when you are a start up. Then again, the same advice can be applied to any project at work you want to get backing for.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Raising $$$$ for Startups: The Ultimate Story Pitch Deck

Raising $$$$ for Startups: The Ultimate Story Pitch Deck | Just Story It Biz Storytelling | Scoop.it
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company. The good news is that there’s a formula for pitching your startup that has helped startup founders raise millions. In this [...]
Karen Dietz's insight:

What is the story you are going to tell to raise those funds for your new hot cool product or service? Well, here's an outline plus a free downloadable template to help you do just that. And there are terrific examples shared, too!


But wait wait! Just because you are not pitching doesn't mean this material can't be used for other business storytelling opportunities. If you are prospecting a customer/client rearrange the slides this way:

  1. Opportunity (imagine what could happen if...)
  2. Problem
  3. Product/service (how we solve the problem)
  4. Validation (current customer/client as hero story)
  5. Vision (the picture of a better/different world)
  6. Our strategy for getting there
  7. Our Team
  8. The Ask


The pieces you would drop are the financials, revenue model, and competition. Save those for your accountant and board of directors because those are still important pieces of your story.


Caution: as the article says, whether you are going for investments or customers, it's all about relationships. Stories will help you create relationships. But let's get away from this "I'll tell you a story, you give me money/you'll buy my product" thinking. That can happen, but seek relationships first. Sales/investments will follow naturally and authentically.


OK -- here's to successful pitching!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Yes! 'Your Story Is Your Strategy' Says Venture Capitalist

Yes! 'Your Story Is Your Strategy' Says Venture Capitalist | Just Story It Biz Storytelling | Scoop.it
A powerful, compelling, and well-told story is not just marketing, it is your company strategy.
Karen Dietz's insight:

I'm still on vacation but while catching up on emails this morning I did find a couple of fab articles to share with you. Yeah!


This first one is all about the importance of a business having a fab story to tell. No news there. What is different is that the person giving this advice is a venture capitalist. The point of the article is that without a story, money and opportunities are left on the table. If you want someone to invest in you -- whether it's a money-guy or a customer -- you've got to have a story to tell.


Now here's the rub: most businesses suck at telling their story. So use the guides available in this curation (search on 'story crafting') or the various books out there on business storytelling (like my book Business Storytelling for Dummies) to get your story straight.


Enjoy this quick article and I'll be fully back online on 5/5.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds

Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds | Just Story It Biz Storytelling | Scoop.it
That's all the time you need to get to yes. Really.
Karen Dietz's insight:

Raising funds for your business is hard. And as the story in this article shows, you need a way to wake up interest in your company and stand out from the crowd next time you are pitching investors.


How does this connect with storytelling? How you tell your biz story to investors is different than when you tell it for marketing or leadership purposes. In particular, you have to start your story differently and then tell it in a hybrid form that is a mix of a 'future' story and a 'what we stand for' story.


The most critical piece is the beginning. And the author of this article, Sam Horn, give us a fabulous way to get started. Before you give the setting, before you set the context, there is a set of questions to ask that engage the imagination and speak to the future.


Makes perfect sense to me. And I know you will gain lots from reading this post!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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malek's curator insight, October 29, 2013 6:40 PM

"Simplicity is the ultimate form of sophistication." Leonardo da Vinci 

Don't worry if you found yourself reading this scoop twice. 

David Cordts's curator insight, October 30, 2013 10:12 AM

Promoting Ideas: Take the concepts and apply them to your next fundraising project at school or when you need to "sell" the principal on a new project -- good advice from the business world.

Marc Kneepkens's curator insight, October 30, 2013 10:14 AM

In order to get funding, you need to get the attention. Grabbing the attention by telling the right story is a must. Once the door is open, the next question will be: "Well, what do you have? What's the plan?"

You have to prove your story, and prove the professionalism. The door opener is a moment in time, as if someone turns on the light. Once the door is open, every aspect of who you are and what you do will come to light. Make sure you're ready.

Check www.Business-Funding-Insider.com for more information and tools.

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Want Kickstarter Success? You Better Have A Good Story

Want Kickstarter Success? You Better Have A Good Story | Just Story It Biz Storytelling | Scoop.it
More than half of all Kickstarter projects fail. Want yours to be among the lucky few? Having a great product isn't enough. You need to connect with...
Karen Dietz's insight:

This is a quick article with a very good point -- if you want your product to sell, it better have a story attached to it. Especially when launching a Kickstarter or Indiegogo campaign.


This is because most product launches on Kickstarter and Indiegogo are often challenging the status quo with innovative products. To break through the interia and get people to pay attention, a story is essential.


There are good tips in the article written by Slava Menn about how to start with the 'why' of your product, and how to craft the story that connects with people's emotions.


What's good for Kickstarter/Indiegogo campaigns is good for any one selling a product or service. So go for those stories!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Storytelling--The #1 Business Skill Of The Next 5 Years

Storytelling--The #1 Business Skill Of The Next 5 Years | Just Story It Biz Storytelling | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
Karen Dietz's insight:

What a fabulous article by author Shane Snow about the power of storytelling. And it's a terrific twist on how storytelling was used -- on the streets and part of a Kickstarter campaign.


I love people's creativity and their ability to find amazing and ingenious solutions around problems. This article has a great story, links it to business applications, and is inspiring to boot. What more could you ask for?!


Have fun reading this article. You don't need to get as wild as Amanda Palmer -- but then again, maybe you do :) In any event, it shows how storytelling is showing up in different modes to make an impact.


Many thanks to fellow curator Daniel Watson @rhodanmc and http://business-improvement.rhodan.com.au/ for suggesting this article!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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Karen Dietz's comment, August 27, 2013 12:48 PM
Thank you David, Penelope, and Ron for your comments and insights!
Penelope's comment, August 27, 2013 10:37 PM
You're welcome, Karen. Thanks for sharing this great article. Loved it!
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The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs | Just Story It Biz Storytelling | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story WorldWide.
Karen Dietz's insight:

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:


  1. A content hub on Facebook containing the mission and story of Giving Day told through an animated film.
  2. A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.
  3. They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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ExamTime's curator insight, August 13, 2013 5:55 AM

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:

 

A content hub on Facebook containing the mission and story of Giving Day told through an animated film.A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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How To Fight Story & Pitch Fatigue

How To Fight Story & Pitch Fatigue | Just Story It Biz Storytelling | Scoop.it
Between wooing potential investors and meeting people at parties you're going to have to tell your company's story thousands of times. Worry notthere...
Karen Dietz's insight:

"I've been to 4 networking sessions this week and told my business story endlessly. It's boring! I'm bored! People's eyes glaze over!"


Yep -- it is a common problem. When sharing the same biz story over and over again fatigue can happen, just like it does for entrepreneurs making the rounds of angel investors and venture capitalists looking for funds. Or for nonprofits doing endless rounds of fundraising.


So what's a person to do? Learn improv skills, different story imagery techniques, and different story structures to change up your story and keep it fresh.


Because frankly, if you're tired of your story, it will bleed through other people won't be able to connect with it or get excited about what you are doing. That doesn't mean you abandon the story. It does mean you decide to play, have fun with, and get creative with your story so you have multiple ways to share it that keeps it novel for you.


Author Drake Baer says much the same but comes at it from the place of brain chemicals and Jazz. Go read the article -- it's short but makes terrific points about what creates pitch fatique and offers a few other tips for what to do about it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Jasbin's comment, June 10, 2013 7:48 AM
Nice and interesting story
Rajeshwar Parekh's curator insight, June 10, 2013 9:00 AM

...certainly applies to writing fiction because of legitimate or credible characterization, for a villain that causes a change in a protagonist's early life and later in her life, creating another legitimate villain...

Karen Dietz's comment, June 24, 2013 2:59 PM
Glad you liked the article Express Invites and Rajeshwar, you make good points about its relevance for fiction writers.
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Story Trumps Description Every Time -- Wow! What A Difference!

Story Trumps Description Every Time -- Wow! What A Difference! | Just Story It Biz Storytelling | Scoop.it
Show rather than tell to motivate supporters to care, then act.
Karen Dietz's insight:

Hey, this is a quick article with a very powerful point -- a before and after make-over of a marketing piece. The 'before' promo was not a story. The 'after' promo is a story. And wow - can you experience the difference!


If you need a good example of what not to do, and then what to do, this is it. 


At the end of thea article are even more resources for you for telling your biz stories. They are all written for non-profits, but you will benefit just the same.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded

Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Just Story It Biz Storytelling | Scoop.it
Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to ...
Karen Dietz's insight:

What a great post that reminds us what is most important in our business storytelling and how to achieve it -- whether it be in fundraising, sales, or marketing.


Are you following the Golden Theme? The Golden Theme for stories is: we are all the same.


If you can express the Golden Theme and do what the author Eric Foley suggests, you will have the Midas touch. 


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Michael Katz's curator insight, October 6, 2013 10:33 PM

It's all about making connections.

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Social Persuasion: How to Move People to Action | Social Media Examiner

Social Persuasion: How to Move People to Action  | Social Media Examiner | Just Story It Biz Storytelling | Scoop.it
Social Media Marketing Podcast 008: In this episode Derek Halpern talks about how the power of persuasion moves people to action.


No doubt about it -- the toughest part in crafting effective business stories is the ending.


In other words -- your key message along with the words and phrases you use at the end to move people to action. That is the point of business stories, isn't it?


We all need help with this and it is not all that easy to do. So while this article and podcast doesn't have stories or storytelling in its title or text, it is undeniably about business narratives -- and how to have them work for you.


Just keep it authentic folks. It is easy to turn storytelling into manipulation. It's a fine line to walk. So pay attention to that dynamic and keep trying to do your best.


Read this post, listen to the podcast, and keep mastering how to (authentically) move people to action with your stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Empathy, Neurochemistry, and the Dramatic Arc: Paul Zak at the Future of StoryTelling 2012

"The emotionally charged story recounted at the beginning Dr. Paul Zak's film—of a terminally ill two-year-old named Ben and his father—offers a simple yet remarkable case study in how the human brain responds to effective storytelling."


Want to know how a dramatic story structure affects our brain chemistry and leads us to make donations? Then watch this very engaging and informative 5 minute video!


The video explains several neuroscience research projects that were conducted (don't worry - the video is NOT boring) about the effects a short dramatic story had on people's brains and behavior.


And it explains how to structure a story to make the biggest impact. I wish all scientist could do such a great job in explaining their work and its meaning. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels

Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels | Just Story It Biz Storytelling | Scoop.it
Merely knowing what a charity does isn’t always enough to convince potential donors to lend financial support. Sometimes you have to know who the charity does it for, too.


Now how creative is this?!! I love that nonprofit Aspire uses an infographic to share a story, and also creates a very effective video story about their email campaign using the infographic.


The infographic is not about the organization, but about the people it serves.  Yeah! They got it right!


Enjoy this material. You too can do this! And I encourage you to do so. It is quite ingenious and it will gain you results.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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The Truth About Storytelling: #3 Together not Seperate

The Truth About Storytelling: #3 Together not Seperate | Just Story It Biz Storytelling | Scoop.it
So what’s the flipside of our inertia in the face of large numbers?

We don’t want to take action unless we see large numbers of others doing so!

Take canned laughter. Can you think of any...


Needing to raise funds for your business or non-profit? Then take the point of this article to heart: make sure your other donors play a role in your story!


Ingenious. But so true. And so overlooked.  This article explains all about social proof and how stories about donors/funders contributing to your cause or business is critical to build more donor momentum and bring cash in the door.


So don't forget this group of stories!

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The Truth About Storytelling: #1 People not Numbers (aka Emotion not Reason)

The Truth About Storytelling: #1 People not Numbers (aka Emotion not Reason) | Just Story It Biz Storytelling | Scoop.it

 

A sparrow knocked over 23,000 dominoes, spoilt a world record attempt, and was shot dead. Public outrage was swift; a tribute website immediately attracted more than 24,000 hits!

For any business or nonprofit that needs to raise money, sell a cause, or enroll people in its mission, then this article clearly demonstrates why & how to focus on the people involved FIRST, not the numbers.


I love the points the author makes about giving not being rational, and that we are people not numbers. We don't relate to numbers that well in presentations, but we sure do relate to people.


Read the post and gain additional insights.

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How To Structure Your Fundraising Story

How To Structure Your Fundraising Story | Just Story It Biz Storytelling | Scoop.it

In writing fiction, there is a technique known as the ‘story spine’ that outlines the various components and flow of a typical narrative arch. Over the years, I developed the following ‘fundraising project story spine’ to help gather information needed to create these snapshot-style overviews.

 

Love this simple, direct and very helpful article on how to structure a fundraising story! This applies to both nonprofits, and to businesses seeking to raise cash.

 

Thanks Gregg Morris for sharing this article.


Via Gregg Morris
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Essential organization stories every nonprofit [& business] tells to be successful

Essential organization stories every nonprofit [& business] tells to be successful | Just Story It Biz Storytelling | Scoop.it

Organization communication has the power to be effective through the use of seven types of stories, all essential to success.

 

What a great list with good explanations for each type of story. Whether you are a nonprofit or a for profit firm, use this list to develop your repertoire of stories to share with others and grow your business.

 

Thank you fellow curator Wilton Blake for finding and sharing this article!


Via Wilton Blake
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HopeMob Charity Website Is the Reddit of Giving--New Twist for Stories & $$

HopeMob Charity Website Is the Reddit of Giving--New Twist for Stories & $$ | Just Story It Biz Storytelling | Scoop.it

New charity website HopeMob takes a cue from Reddit by letting users vote-up the content [story] they favor. The soon-to-be launched website is the second “social giving” site founded by tech and humanitarian entrepreneur Shaun King. King said he wants HopeMob to be a platform for spotlighting untold stories and getting people help.


Now here's an ingenious use of stories that any for profit or nonprofit org can use: story voting.


This is another unique way of linking crowdsourcing with storytelling.  You receive 23 story points and get to use these to vote on the stories you find the most compelling.  This eventually leads to donations.


Find out what happens next by reading the article.

The only question that remains for me is, are these really going to be stories?


Nevertheless, how can you use this idea?

  1. If you are a nonprofit -- hook up with HopeMob and Shaun King. Or tailor his idea to your own organization's platform and needs.
  2. If you are a for profit -- collect business stories from your community, share them, give your readers story points to use for voting, and offer the winners your products/services for free (just an idea off the top of my head), which generates more stories, goodwill, prospects, and business growth
  3. I'm sure you will have other ideas!


I love human ingenuity and HopeMob is a perfect example.

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Inspired Giving -- Using Stories To Increase Donations

Inspired Giving -- Using Stories To Increase Donations | Just Story It Biz Storytelling | Scoop.it

One of the greatest challenges for non-profits today is how to increase donations.


No matter what time of year it is, nonprofits are always faced with the challenge of raising funds.  So I have several resources to share with you that I trust will help you find, craft, and share your stories better to make your fundraising more successful.


There's a PowerPoint presentation and audio recording that go together talking about the how and why stories work in fundraising, worksheets to help you develop your non-profits core stories, and an academic article talking about what nonprofit stories must have in order for them to work.


I just added (12/23) the audio file and improved PPT, along with additional resources & worksheets so go grab the latest stuff!


Enjoy & happy holidays ...

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How to Pitch Angel and VC Investors: 10 Tips on Communicating Traction

How to Pitch Angel and VC Investors: 10 Tips on Communicating Traction | Just Story It Biz Storytelling | Scoop.it
I went to a class last week taught by Brendan Baker of Greylock and Hiten Shah of KissMetrics on how to communicate traction to investors.


Hey -- investors or no, we all need to pitch our products or services to prospects.


Pitching to investors ups the ante and requires presenting your story with even more skill and awareness.


Regardless -- if you want to accelerate this results of your biz storytelling skills, read these 10 tips and incorporate them into your presentations.  I've seen them work during Venture Capital pitch-fests. So don't miss out on current and future opportunities.

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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!