Just Story It! Biz Storytelling
184.1K views | +50 today
Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
Your new post is loading...
Suggested by Debra Askanase

Does Your Story Matter?

Does Your Story Matter? | Just Story It! Biz Storytelling | Scoop.it

Your story is always being told, regardless of whether or not you decide to be the writer and director. If you think Facebook Timelines are only about highlighting and pinning pics, you are missing the point.

Here is what I like about this article -- it actually contains concrete ideas for how to bring stories into your Facebook timeline. There are even links to Facebook company pages where forms of storytelling are actually happening. I think we have a ways to go yet in terms of being able to effectively share stories via social media. But this is a good beginning.

I hope you get some good ideas from this post!

Thank you fellow curator Debra Askanase @askdebra for recommending this article!

Karen Dietz's comment, March 28, 2012 6:38 PM
Thank you for re-scooping this Lesley! Have an awesome day :)
Lesley Rodgers's comment, March 28, 2012 6:38 PM
My pleasure and thank you too :)
Namita Patel's comment, March 28, 2012 7:43 PM
Thanks Karen! Wish you the same :)
Rescooped by Karen Dietz from Storytelling, Social Media and beyond

Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it.

Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it. | Just Story It! Biz Storytelling | Scoop.it

From curator Jan Gordon: This piece was written by Lauren Fisher for Simply Zesty - Lots of good insights and resources. I'm paraphrasing what caught my attention from the perspective of brand storytelling and how important narrative is in today's marketplace.

Fellow curator Jan Gordon found this article and wrote a great review below (she said it all, there's nothing more for me to add!) -- 



Social media now as an essential form of communication, another side we don't often consider is its role in the evolution of storytelling. Throughout nearly every society and stage in history, storytelling has had a crucial role to play.


How this applies to social media


**we are now all storytellers, telling a story about ourselves through social media that plays a crucial role in the way in which others perceive us, but also, interestingly, how our own lives are preserved.


Here's my takeaway:


**It's important for brands to tell stories that speak to their consumer's needs and core values. Stories that are constantly evolving and living in real time because of digital technology and social networking .


**Stories become conversations that can lead to transactions and brand loyalty


Those brands or individuals that are succeeding the most in social media are those that are able to tell the best stories through digital means, in the most interesting ways.


Some people understand this better than others. Some for example understand the need to constantly create new ‘chapters’ in the story, to use social media constantly to share and create information so that our own personal timelines or stories consistently grow and provide entertainment.


Not only building up a more complete history of ourselves, but a more adept form of entertainment at the time. In just a few years we will have mastered the art of social media and that means we will have become masters of storytelling.


********The consequences of this for society are wide-reaching and most importantly, fundamental for connecting societies and individuals in a completely new way.


Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"


Read full article here: [http://bit.ly/vjd2fw]

Via Gregg Morris, janlgordon
janlgordon's comment, November 20, 2011 10:29 AM
Hi Gregg, This piece is a real gem, thanks for sharing it!
Gregg Morris's comment, November 20, 2011 10:49 AM
Thank you Jan!

Just Story It Newsletter

Sign up for my rather infrequent newsletter