Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Environments + Storytelling: Videogames and the art of spatial storytelling

Environments + Storytelling: Videogames and the art of spatial storytelling | Just Story It! Biz Storytelling | Scoop.it
French philosopher Guy Debord talked about the idea of the dérive, a mode of travel where the journey itself is more important than the destination, where travelers “let themselves be drawn by the …
Karen Dietz's insight:

If you can take a long break today, spend some time with this article. Or save it for the weekend when you relax and fully digest this post. It's longer than most articles I curate.

 

It's a fascinating read on the connection between designed/built/created spaces or environments and how storytelling can influence them. Or how storytelling can influence the environments. There's definitely a dynamic flow between the two.

 

The author, SHARANG BISWAS@SharangBiswas writes about video games, different narrative structures, immersive theater, and other topics to make his points about how space and place are intertwined with storytelling. This not a new concept, but the author goes both deep and wide to take us on a marvelous journey that allows us to see with fresh eyes.

 

I love that the perspective is from the gaming industry, where lots of creative storytelling is going on, which is also influencing business.

 

So check out this article from a related field and enjoy the ride!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Javier Sánchez Bolado's curator insight, March 9, 2016 9:29 AM

If you can take a long break today, spend some time with this article. Or save it for the weekend when you relax and fully digest this post. It's longer than most articles I curate.

 

It's a fascinating read on the connection between designed/built/created spaces or environments and how storytelling can influence them. Or how storytelling can influence the environments. There's definitely a dynamic flow between the two.

 

The author, SHARANG BISWAS, @SharangBiswas writes about video games, different narrative structures, immersive theater, and other topics to make his points about how space and place are intertwined with storytelling. This not a new concept, but the author goes both deep and wide to take us on a marvelous journey that allows us to see with fresh eyes.

 

I love that the perspective is from the gaming industry, where lots of creative storytelling is going on, which is also influencing business.

 

So check out this article from a related field and enjoy the ride!

Scooped by Karen Dietz
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Reframing The Climate Change Story: Nature Is Speaking And She Is Pissed

Reframing The Climate Change Story: Nature Is Speaking And She Is Pissed | Just Story It! Biz Storytelling | Scoop.it
A new Conservation International campaign uses some famous voices to remind us nature doesn't need us, but we really need nature.
Karen Dietz's insight:

Article Link: http://bit.ly/1vWWJSn


I curated this piece because it's a fascinating example of how the 'story' of climate change is in the process of being reframed. It's a good lesson in storytelling -- about why a story fails, and how to correct it.


Storytelling in business doesn't work all of the time -- for a variety of reasons. But when it does, it can produce phenomenal results.


Here we have the 'story' of climate change that has not worked for several decades. As one top environmental scientist lamented to me during one of my workshops, "We scientists keep sharing the same information and data over and over again and expect different results. I think storytelling is the change that's needed." Oh, so true!


One of the lessons of storytelling is to make sure your story has identifiable characters. That means real people with names and faces.


In this re-framing of the climate change story, the major shift occurring here is that the character isn't the planet (hard to relate to) but people (easy to relate to). Yes, finally!


This related article tells the backstory about the UN Conference on the Human Environment in Stockholm during 1972. The entire focus of the conference was the impact of climate change on humans -- not the planet. http://onforb.es/ZinDHl 


This article explains how one of the great declarations of our time (and seemingly forgotten) from the conference is the environment is really about people. It's a great read, putting the newest messaging about climate change into context.


Enjoy this peek into an evolving story as it moves away from what doesn't work and morphs into (hopefully) a story that does work. Let's all keep on the hunt for more signs of this evolving story to share with each other and learn from.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling by Design

Storytelling by Design | Just Story It! Biz Storytelling | Scoop.it
If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...


This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.


"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.


The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.


From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!


I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.


For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Transactional Storytelling: Telling Stories in the Retail Space

Transactional Storytelling: Telling Stories in the Retail Space | Just Story It! Biz Storytelling | Scoop.it

Transactional Storytelling is the construction of a story through the trade and repurposing of images and image sequences. The intention behind it is using the retail experience to elicit a consumer dialog that boosts empathy and provides meaningful moments.


Now here's a new development for you: environmental storytelling in retail spaces. It's not about Earth Day or messages about the environment. It's about well-crafted storied spaces. Think of stage sets combined with scripts, sounds, and aromas to create an enhanced customer experience. It's wrapping people in a story and delivering a message at the same time.


It's also about using story triggers effectively, although that is not directly talked about in this post.


Of course, this really isn't that new. Walt Disney and his Imagineers have been masters of building stories via physical structures/environments for decades (Disneyland, etc.). And the Vancouver company Envisioning and Storytelling has been creating these storied environments for real estate sales offices for quite a long time now too.  


Now retail is getting into the picture in a bigger way. Not sure how all this is going to work out -- is it really storytelling?? -- but it's interesting to watch. So stay tuned!  

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Retail Storytelling: An Ode To Norse Mythology

Retail Storytelling: An Ode To Norse Mythology | Just Story It! Biz Storytelling | Scoop.it
The mythological ice giant Yme inspired this Oslo store.
Karen Dietz's insight:

For our Friday Fun I found this very short post with cool photos about YME Universe, a concept story in Oslo, Norway. They fashioned the interior design and layout of their store using traditional Nordic myths. Now how cool is that?!

 

The pictures are great and the post includes links to the Norse myths that were employed. What an imaginative use of storytelling that pulls people into -- and sparks memories of -- their familiar mythology. I don't even know Norse mythology that well and I was pulled in.

 

It's also a good lesson for us all about imaginative ways we can embed storytelling into our environments. What can you do for your business along these lines?

 

I've launched a new venture with JVA Art Group to build company stories into physical designs/layouts in lobbies and offices. The project is called "Storied Spaces". You'll be hearing more about this but contact me on Twitter @kdietz -- or post a comment below --  if you want to know more now.

 

In the meantime, enjoy this post and have a wonderful weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Power Links Between Story Sharing, Innovation, Knowledge Transfer, Work Spaces

Power Links Between Story Sharing, Innovation, Knowledge Transfer, Work Spaces | Just Story It! Biz Storytelling | Scoop.it
No, we won't all be working from home. The surprising reasons why Google's bee keeping group and Instant Messengers are so powerful.
Karen Dietz's insight:

Here's another great article (with a few twists) about the value of  working in proximity to others, and face-to-face interactions -- and the positive impact on both business productivity and profitability.


It's easy to get caught up in technology and working virtually. Yet what we know from studies done since 1977 is that face-to-face communication remains critically important in organizations.


And of course, when you are actually working with people in the same physical environment, conversations and sharing stories happen all the time.


As this article says, physical closeness even boosts virtual communication. Who knew??!!


This latest study was done with wearables over the past 2 years. Lots of big data was collected. Not only did the research confirm that face-to-face communication increased productivity, they also discovered it increased innovation.


Even better, they were able to actually chart how the physical environment (layout and design) of the office spaces either fostered communication, story sharing, and knowledge transfer -- or not.


Read the article for much more in-depth information about the implications of this study on the design of work spaces and the positive impacts for companies. It's a winner!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creating A Lasting Impression | Smashing Magazine

Creating A Lasting Impression | Smashing Magazine | Just Story It! Biz Storytelling | Scoop.it
We can all agree that the work we do should inform, be appropriate to the client and their audience, and, of course, look good. But there’s a bonus third attribute worth aiming for—creating a lasting impression.


This article is long but a fascinating read -- especially for anyone who is working with stories in an organization and wants to know about creating visual memories.


Storytelling is creating art in the air. That means it is ephemeral and only lives on in the person who heard the story. That means the story we tell has to be compelling in order for it to stick in the minds of our listeners, and be repeated.


This article on faciliating visual memory is provacative on several levels.

  1. First, it talks about what visual memory is and what goes into making them.
  2. Second, it discusses in depth several examples of how companies have created powerful visual memories.
  3. Third, even though this article talks about graphic design, many of the same principles apply to storytelling.
  4. Fourth, if you want to know about how to bring the ephemeral art of storytelling into the built environment or websites or promotional materials as story triggers, this article is rich in examples and insights.


Once you have a compelling story to share, then start thinking about how you can create visual memories to have your stories stick even longer and more powerfully in the minds of your listeners.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Is Overlooked in Workplace Design - Forbes

Storytelling Is Overlooked in Workplace Design - Forbes | Just Story It! Biz Storytelling | Scoop.it

By now you’ve surely gotten the memo: Storytelling is 'it' in business and communication today. But places can, and do, tell stories, too."


This is a great article because it is one of those pieces that continues to expand our notion of storytelling and how to apply its principles for more meaningful and richer experiences in our lives.


In this case, how story dynamics shape our physical environment.  I know I've talked about this before and curated at least one other article about this.  As one trained in researching and analyzing built environments (vernacular architecture and cultural landscapes), I've known for decades how our mental and social constructs show up as expressions in the buildings and spaces around us.


If we are hard-wired for stories, think in stories, and language in stories, then it makes perfect sense that we build storied environments.  Walt Disney knew this and consciously designed his themepark as storied spaces that we move through.  The best architects and city/landscape designers know this.  Yet all too often we are confronted with buildings and landscapes with no soul.  That's a major bummer because those places/spaces do not enliven us, but diminish us in some way.


OK -- off my soap box.  Read this short but meaty article about storytelling and workplace design.  Then cross your fingers people start paying attention and start designing different kinds of spaces for us!

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