Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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The 3 Rules of Successful Business as Taught By Seth Godin (and Your Mother)

The 3 Rules of Successful Business as Taught By Seth Godin (and Your Mother) | Just Story It! Biz Storytelling | Scoop.it
In a world desensitized and diluted by incessant noise, has standing out from the crowd become a privilege preserved for the select few?
Kathy Klotz-Guest's insight:

As a business storyteller and mom, I love this piece by Bryan Adams (interviewing Seth Godin). And it’s perfect timing for Mother’s Day. And, yes, you should still buy her a gift even if you froward this to her. As Seth Godin explains in his unmistakably simple, yet always elegant style: businesses can learn a lot about storytelling from moms. After all, consider that their stories help shape human beings for life:

 

…your mother spent twenty years of her life crafting a human being. Take an introspective look at yourself and your business and ask: where is the humanity in my work? How can I create a story that others will feel passionately about…?”

 

Much of that storytelling ability comes from empathy. Mothers, says Godin, are “masters of emotional intelligence.” Moms teach kids to tell the truth – to not cheat, lie or steal. That is solid life and business advice. What works best for business stories? Honest, non-manipulative storytelling aimed at education, not conversion. Just like your mom would teach.

 

Now go get her something nice.

 

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 This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-itKathy, MA, MBA, is founder of Keeping it Human, whose mission is to help organizations create business storytelling and content that gets results. A comic improviser, she also leads workshops on business storytelling and idea generation for organizations, executives and teams. Follow Kathy on Twitter.  (@kathyklotzguest)

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Empathy: What This Means For Advocacy

Empathy: What This Means For Advocacy | Just Story It! Biz Storytelling | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
Karen Dietz's insight:

I recently curated another article on empathy from this organization, Firesteel, and now is the 3rd post in the series. This article focuses on what empathy in storytelling actually looks like when advocating for a cause, or people. If you are a captain in business, read this through the lense of launching and sustaining change in your org or the marketplace. 

 

The author, Perry Firth, takes a look at the best practices for advocacy storytelling, goes through several examples of what works and why, and then offers links to other examples to explore.

 

In the discussions of each, he makes fabulous points about how to do advocacy storytelling right, how to avoid psychic numbing, and ways to move forward when your listeners cannot relate to the group being advocated for.

 

It doesn't matter if you are in a for-profit business or a nonprofit -- there are lessons to be learned here about influence, empathy, and change that can benefit us all. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Wired for Empathy: Why We Can’t Resist Great Storytelling

Wired for Empathy: Why We Can’t Resist Great Storytelling | Just Story It! Biz Storytelling | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
Karen Dietz's insight:

Hey folks -- I like this article because it's a good basic primer on storytelling and empathy.

 

Keep this one handy and use it when explaining to others the power of storytelling, why empathy is important, and the neuroscience behind it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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An 'empathy machine'? How virtual reality could affect storytelling

An 'empathy machine'? How virtual reality could affect storytelling | Just Story It! Biz Storytelling | Scoop.it
The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?
Karen Dietz's insight:

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Educational Peaks's curator insight, March 24, 2016 6:28 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Stephania Savva, Ph.D's curator insight, March 24, 2016 6:33 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Mark E. Deschaine, PhD's curator insight, March 26, 2016 8:20 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

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Defining Empathy: How Neuroscientist Michael Grybko Does It

Defining Empathy: How Neuroscientist Michael Grybko Does It | Just Story It! Biz Storytelling | Scoop.it
Have you ever wondered why great writing creates an emotional response in readers? The Writer Files host Kelton Reid picks the brain of a neuroscientist ...
Karen Dietz's insight:

I'm in Ohio today working on facilitating a 2-day women's leadership retreat so I wasn't able to preview this podcast for you. But it looks very promising!


In this show, research scientist Michael Grybko of the Dept. of Psychology at Univ. of Washington, spends time defining empathy for us, along with talking about:

  1. How to resist the dark side of empathy
  2. The difference between good storytelling and great storytelling
  3. How marketers tap into well-worn paths in our brains

...to  name just a few topics.


Enjoy digging into this one. I'm looking forward to listening to it myself when I'm traveling home on the plane :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Monica Lewinsky Tells Her Story @ TED: The price of shame

In 1998, says Monica Lewinsky, “I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” Today, the kind of online publi...
Karen Dietz's insight:

I just watched this powerful video of Monica Lewinsky's TED talk and I was riveted. As she shares bits and pieces of her story, she weaves together what her story can mean for us individually, and as a culture.


Lewinsky bravely touches on storytelling ethics, our gleeful perpetuation of dark stories that lead to great harm, how to use stories to build empathy, and taking control of your own narrative.


The business of storytelling -- and business storytelling -- has an underside. Lewinsky sheds light in the dark and shows us a way home. Watch this video now -- you'll be glad you did. It will make you a far better and more humane storyteller IMHO.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Miklos Szilagyi's curator insight, March 25, 2015 3:50 PM

Respect... She has done it from a very very deep something from where few could come back...

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Why is Empathy the Key to Good Storytelling? The Answers...

Why is Empathy the Key to Good Storytelling? The Answers... | Just Story It! Biz Storytelling | Scoop.it
In this guest post, the filmmakers of the forthcoming feature documentary, "My Country, No More" explain the importance of empathy in the storytelling process.
Karen Dietz's insight:

Article link: 

http://www.indiewire.com/article/heres-why-empathy-is-the-key-to-good-storytelling-20140730?__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582#__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582


Here is a short post packed with great material. What is one of the main reasons a really good story works so well? Because it builds empathy.


But what is empathy? It's often easy to get empathy confused with sympathy. But the two are not the same.


Read this post to learn why empathy is so fundamental to good storytelling and insights into how to bring this into your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Biz Storytelling: What Marketers Are Missing About Making Emotional Connections

Biz Storytelling: What Marketers Are Missing About Making Emotional Connections | Just Story It! Biz Storytelling | Scoop.it
Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.
Karen Dietz's insight:

Here's what I really like about this article: it clearly explains the different types of empathy and how marketers keep missing the mark.


It's great to try to understand the world from your customer's perspective. And hard to do. Unless you are able to build empathy with them. BTW -- sharing stories back and forth builds empathy. But you still need to shift from a place of being competitive (one versus another) to a place of building a 'we' experience.


This article  from Douglas Van Praet, author of Unconscious Branding: How Neruscience Can Empower (and Inspire) Marketing, takes us through to market your business more effectively, build empathy, and create life-long customers. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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David Hain's curator insight, November 26, 2013 12:16 AM

Using empathy adds to your business story. 

Juliana Loh's curator insight, November 27, 2013 4:17 AM

Marketers are a strange breed... so attached to their 'numbers and analytics'. After returning from a series of marketing-focused conferences, I heard one say to the other: "they want more empathy? okay then, throw them more testimonials and let them talk about it online". *groan*  No no no...  maybe you should read this article. (Thanks Karen)

Julien Pepiot's curator insight, November 27, 2013 10:00 AM

"Provide value and not take value = a customer for life"

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Virtual Reality Audiences — The Storytelling Guide

The Storyteller's Guide to the Virtual Reality Audience - Stanford d.school - Medium
As VR storytellers, we are charged with molding experience itself into story, and none of our storytelling tools have pr…
Karen Dietz's insight:

Virtual Reality (VR) storytelling is a hot topic today, and this article talks about the latest research in immersive storytelling.

 

It's one thing to use VR at IKEA or Lowe's home improvement stores to test out furniture and designs. It's quite another to share a story in VR. This post shares insights gained from recent research about what works and what doesn't in VR storytelling.

 

Stuff like:

  1. What is the audience's role in VR? It's fascinating what they discover!
  2. How does the position you stand in and the engagement you have in VR impact the effect of the story?
  3. What do visual constraits have on the story experience?

 

VR is a medium that truly changes storytelling. There are lots of opportunities and lots of pitfalls/dangers. Read this article to keep up to date on this trend.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Janet Vasil's curator insight, April 15, 2016 7:48 AM
Excellent research into VR storytelling.
Minna Kilpeläinen's curator insight, April 15, 2016 4:43 PM
"360° is more than full circle. The more complete the environment, the more it resonates."
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The Importance Of Empathy & Storytelling: 9 Points

The Importance Of Empathy & Storytelling: 9 Points | Just Story It! Biz Storytelling | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
Karen Dietz's insight:

Empathy and storytelling is a popular topic these days, and here's another great post about it. 

 

In particular I love the 9 points made about the why and wherefor of empathy, its significance in storytelling, and the results produced. Even better, I really like the examples and research shared.

 

This is a great primer to keep handy. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling, Empathy, and Generosity: Latest Brain Research

Storytelling, Empathy, and Generosity: Latest Brain Research | Just Story It! Biz Storytelling | Scoop.it
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.
Karen Dietz's insight:

Here's a fascinating article exploring the link between empathy and generosity.

 

Now we've know for awhile that storytelling builds empathy between people, and that building storytelling skills means you are building your empathy muscles.

 

What we haven't yet linked through hard neorscience research was the effect of empathy on generosity to others. Now we have that research and the results.

 

Turns out the link is significant. This article shares the research and findings. Frankly, I'm glad I wasn't a test subject (you'll know why when you read the article).

 

As the researchers state, we now know what areas in the brain are involved in empathy and generosity -- and what happens in the brain when people are stingy. 

 

Read the article to find out more. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Want Success? The One Essential Leadership Skill That Storytelling Helps With

Want Success? The One Essential Leadership Skill That Storytelling Helps With | Just Story It! Biz Storytelling | Scoop.it
Big ideas are important, but being a good listener is just as critical a skill to develop.
Karen Dietz's insight:

DDI just released this study (15,000 participants at 300 companies in 18 countries) and which skills wins hands down?


Empathy.


Even more surprising, only 40% of those surveyed were assessed as being able to listen and respond with empathy. Ouch!!


What's the best way to build empathy? Through sharing stories. Check out the research https://www.youtube.com/watch?v=q1a7tiA1Qzo


But that also requires skills in story listening. Yes, listening to a story requires different behaviors that just listening to conversation, which Lori Silverman and I talk about in our bestselling book "Business Storytelling For Dummies".


And anyway, most people don't listen well anyway. Instead of deeply listening we're having a monologue with ourselves of what we are going to say in return.


So share lots of stories and use your story listening skills. These are what make an impactful and influential leader.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How Stories Make Our Brains + Biz Relationships Better

How Stories Make Our Brains + Biz Relationships Better | Just Story It! Biz Storytelling | Scoop.it
Merriam-Webster declared 'science' the 2013 word of the year. But can reading something other than data and facts, say a work of fiction, help improve brain function? Anthony explains the possible benefits reading fiction can have.
Karen Dietz's insight:

What a fun video -- and full of great info about how reading stories builds better brains and better humans. The ad you have to deal with before the video is quite annoying, however. But hang in there -- the video is worth it.


We've known for awhile that spending time with engrossing fiction is one of the best ways to build empathy. This is a key skill to have in leadership, and also for any entrepreneur successfully interacting with customers and prospects.


This video shares additional story and brain benefits, too. Enjoy and story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Marianne Hiort af Ornäs's curator insight, July 13, 2015 4:08 PM

Konsten att berätta en historia på din blogg för att vara lite mer personlig

Art Jones's curator insight, July 13, 2015 4:59 PM

Thanks to Karen Dietz we have this video at Scoop.it When the video begins you are rewarded with compelling science of how our minds are inspired when reading fiction and why storytelling is such impactful programming for our mind

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The Power of Story Over The Brain: Content Creation Know-How

The Power of Story Over The Brain: Content Creation Know-How | Just Story It! Biz Storytelling | Scoop.it
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.
Karen Dietz's insight:

Article Link: http://bit.ly/1yNeuTx 


Here's another short but powerful article on the effects of storytelling on the brain. Yes, I said "storytelling" not just stories -- because this article is all about what happens when stories are shared between people, like in real time conversations.


Like: the significance of neural coupling, what mirror neurons produce, how dopamine cements memories, and my favorite -- how stories activate brain regions that are dormant when processing facts. Yahoo!


This article is chock full of fab info that you won't want to miss. It's short and to the point, too. Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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corneja's curator insight, November 17, 2014 6:52 PM

"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.

Marco Favero's curator insight, November 18, 2014 8:29 AM

aggiungi la tua intuizione ...

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Charity, Empathy, And Storytelling: The Mechanics of Generosity

Charity, Empathy, And Storytelling: The Mechanics of Generosity | Just Story It! Biz Storytelling | Scoop.it
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]
Karen Dietz's insight:

Here's a great read on how storytelling can open wallets if done well. The recent non-profit study talked about here discovered that people will be more generous when making donations when respect for a person/group is present.


In other words, if your stories depict others as helpless, hopeless, and victims, donations are less. If your stories depict others as active participants in their own well-being, donations increase. This is significant.


And this lesson translates across all business sectors. Any organization will have better traction with its storytelling if the stories are respectful, generate respect, and have a meaningful resolution.


The study also chats about the difficulty of creating an effective pipeline of stories in an organization that can be shared. Well -- any organization, non-profit and for profit, has this issue.


The advice I agree with? Get your staff as close to the end user as possible -- that's where you will find a wealth of stories.


Enjoy this article and the insights it shares that you can immediately apply to your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling!

Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling! | Just Story It! Biz Storytelling | Scoop.it

Have you ever gotten lost in the pages of a good book? If so, you may have been more empathetic afterward. According to new research published in PLOS ONE, reading fiction may affect the reader’s empathetic skills over a period of time.

Karen Dietz's insight:

While this article focuses on reading, think of all the biz stories you tell in your content creation across platforms -- blogs, websites, emails, articles, presentations, videos, digital stories, and the like. 


The results will be the same. And the research holds true for sharing stories in person, too.


It is fascinating that the more a listener is engage in a story, the more empathy grows over time. People become more empathetic through storytelling.


What's the take-away here for businesses? If you want emotional engagement and people feeling empathy towards you and your company, share stories.


But not any old story. Share stories with characters they can relate to. If they can't relate, no engagement, no empathy. And it must be told in a way that people can connect to. In other words, deliver a story badly and you won't get the engagement, empathy, or result you are seeking.


Leaders need to know this when sharing stories about values, vision, change efforts, etc. Marketers need to know this for brand loyalty. Small businesses and entrepreneurs need to know this for relationship sales.


This is a very short article with powerful points. Even better, there's a link to the original research so you can really get all the insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, March 2, 2013 3:42 PM
I agreed Fred. And yes Miklos, I love it when what we know to be true is validated by research.
Kala's comment, March 4, 2013 10:08 AM
A big thank you for your overall curation work about storytelling! You are the very first one I see doing it so "intelligently", with real added-value :)
Karen Dietz's comment, March 5, 2013 1:26 PM
Thank you so much Kala! You have made my day :)

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