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Just Story It Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Can You Instill Hope Via Stories? If Not You'll Fail Miserably As A Leader

Can You Instill Hope Via Stories? If Not You'll Fail Miserably As A Leader | Just Story It Biz Storytelling | Scoop.it
You may think you're an effective leader, but if you're crushing hope in your organization, you'll fail.
Karen Dietz's insight:

This post is all about leadership and storytelling -- specifically, the ability to be hopeful, and instill that hope in others. And how do leaders instill hope? The way it's been done for 100's of 1000's of years: through effective storytelling.


This article is an interview with Libby Gill who is on a mission to bring hope, and "hope theory" back into the workplace, and a front-and-center activity for leaders.


A business axiom these days is "hope is not a strategy". I say that holds true only when the context is about not taking action. At any other time, hope definitely IS a strategy, and one of the most important activities of a leader. Crafting stories with messages of hope is critical for success.


I like the etymology of hope that Gill provides. I'll add a bit to it. Before the 12th Century, hope meant "trust; reliance". Good words to ponder.


Gill shares a lot about hope theory, research into hope, and the dynamics of hope in the workplace. She distinguishes hope from positive thinking, and gives us tangible steps to take -- and some to avoid -- to instill this emotion in others.


It's time to get our hope mojo on. Read the article -- you'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Cathryn Wellner's curator insight, December 3, 3:03 PM

Good one, Karen Dietz, and thanks for your overview

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The Power of Visual in Biz Storytelling

The Power of Visual in Biz Storytelling | Just Story It Biz Storytelling | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods …

Karen Dietz's insight:

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.


Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.


Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.


The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.


I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing. 


I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.


The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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