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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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Biz Storytelling Rant: Some Truths Most Won't Say

Biz Storytelling Rant: Some Truths Most Won't Say | Just Story It Biz Storytelling | Scoop.it
You are not a storyteller - Stefan Sagmeister @ FITC from FITC on Vimeo. I couldn’t help laughing when I saw this rant against misuse of the term ‘storyteller’ on B&T. The media, advertising an...
Karen Dietz's insight:

I watched the short video of Stefan Sagmeister's rant on storytelling and loved its irreverence. Many points brought a big grin to my face.


There are problems, though. By his own definition he probably doesn't qualify as a storyteller -- especially since we don't know if he's received any formal training in storytelling (written or oral). I'm not sure all graphic designers are de facto storytellers.


And then limiting storytellers to only novelists or film makers is another big mistake. But I certainly enjoyed the rest of the points Sagmeister makes!


Then we get to the author of the article Sagmeister is featured in. Journalist Brian Corrigan's viewpoint is that journalists are storytellers. Well, they are a type of storyteller. But the inverse pyramid structure they use is the direct opposite of a compelling story structure.


So what's the bottom line? Go view the video for points that most people won't make but many think. Then read the article about journalism to grab points about why storytelling is here to stay.


In any event -- have fun :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Solving Problems With Narrative Intelligence

Solving Problems With Narrative Intelligence | Just Story It Biz Storytelling | Scoop.it
How narrative intelligence can help everyone design solutions and generate useful data.
Karen Dietz's insight:

Here's a handy article and tool that any organization can use. It's all about how to use narrative elements and design thinking to solve problems.


While the post is written on how nonprofits can address social problems, the insights and tools shared here apply to us all.


The tool is free to download, which is great! The article shares the story about why and how it was created, along with results people have experienced. Way cool.


Enjoy the article and use the tool.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, July 19, 6:50 AM

Well, though I cannot always follow all the fine-splits of the very similar approaches but all these in this attached article sounds to me very much like so called solution-focused approach (which has a root to the early '80s into Milwaukee in SFTC of Steve de Shazer and Insoo Kim Berg)... and it wouldn't bother me if somebody says that OK, however these tiny-tiny details are different... SF has the same basic idea (like on the picture) that if we are speaking about the problems (on a "problem- language") we will know lots about the problem and if we are starting to speak about the solution instead (on a "solution-language") we will know lots about the solutions... there are such ideas still that "knowing the root/cause of the problem will not necessarily lead to the solutions" or if the solution - why not through story-telling approaches - is approached/achieved, the problem(s) might simply disappear (I would emphasise here that SF people are not problem-phobic at all, only they see more good to turn more - whenever it is possible - towards the goals and solutions than towards (backwards...) to the problems...

 

One more thing and Karen will like it (I suppose)... creating (I weight my word "creating", it was so used by Chris Iveson in a latest Budapest workshop, who is a very eminent player on the SF field, author, practitioner (therapy + coaching) for 25 years) the future might give us (if properly done and I'm telling you, it's not that simple, you can have an idea from their books about this what he has written with his two London based colleagues) an "experience" about the future. If somebody would ask: What?! Experience? About the future? We could only have experiences about the past, couldn't we?! I would ask (as Chris did it) whether your "sure" past experiences are something constant in the time? Did not happen to you sometimes that past experiences are changing even signs?! (from bad to good and vice versa...) If you already had this experience you could deduce from it that we also creating our past as well... we are story teller backwards as well... well, what do you think?

 

I like the question at the beginning... it is an excellent SF question, I like it very much and I would use it (with the hopeful permission of the author...): “What would ‘happily ever after' look like to you if we made this happen?”

juandoming's curator insight, July 19, 7:35 AM

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10 Design Insights + Tool To Make You A Better Biz Storyteller

10 Design Insights + Tool To Make You A Better Biz Storyteller | Just Story It Biz Storytelling | Scoop.it
Insights from fields such as behavioral economics and cognitive psychology can help designers build better products. Here, Nikki Pfarr of Artefact...
Karen Dietz's insight:

OK -- now why in the heck would I curate an article on design when the topic is business storytelling???!!


Because crafting compelling stories is all about design. One definition of design that fits here is "the purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object."


This article focuses on 'persuasive design' -- what it is and a tool that can help us.


In business storytelling we have a particular issue to pay attention to that design can help us with: being persuasive and moving people to action. That means that for most of the stories we share we want to change the behavior of our listeners in some way, shape or form.


Crafting better stories is about designing them (figuring out their purpose and intention), to also provide an experience which means designing them for emotion, so people take some sort of action -- i.e. being persuasive.


This article speaks to all of this. And even better -- there are now 23 design cards focused on behavior change that you can use to design better stories. And products. And websites. Plus blog posts and other content. And anything else where persuasion is important. Yahoo!


Check out the cards and enjoy the article. There's good stuff here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Connecting Storytelling & The Customer Experience

Connecting Storytelling & The Customer Experience | Just Story It Biz Storytelling | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...
Karen Dietz's insight:

Titled Archetyes, The Hero's Journey & The Telling of Stories by Gunther Sonnenfeld, this article is all about using the Hero's Journey to understand your customer's experiences.


How ingenious! And a critical perspective. It's hard to figure out how customers experience a business -- from discovery to purchase -- so any models that can help us are welcome.


Sonnenfeld reminds us that storytelling is participatory and this figures into the customer experience equation. Hallelujah. He then goes on to share with us how to design the customer experience based on both participation and the Hero's Journey model.


It all makes perfect sense, and definitely brings clarity to the topic of story and customer experiences. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Denyse Drummond-Dunn's curator insight, December 3, 2013 12:49 AM

Interesting new persepctive on the customer journey; hope you find inspiration in it.

LaraBadioli's curator insight, December 3, 2013 5:42 AM

Archetipi e storie universali

Siegfried Holle's curator insight, December 6, 2013 3:54 PM

Good stories have better traction and outcomes 

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Story Doing: 80% Of Companies Don't Care About Company Culture--Do You?

Story Doing: 80% Of Companies Don't Care About Company Culture--Do You? | Just Story It Biz Storytelling | Scoop.it
Design Executive Officers certainly do. And the authors of the new book Rise of the DEO: Leadership by Design believe they're the future of business.
Karen Dietz's insight:

The pendulum in business storytelling is beginning to move slightly from storytelling to being able to walk the talk. In other words, are the stories you are telling actually matching what's going on internally in the company?


Today consumers have more tools available to them to detect when a company is walking their talk or just weaving a nice fairy tale. And they will vote with their feet and wallets when they become disenchanted with companies they find disingenuous.


That means storytelling cannot be the exclusive pervue of marketing/sales/PR -- story work in business has to include work on the organization's culture, regardless of size.


This article shares the latest research on how many companies pay attention to culture (most don't). And then offers suggestions on what to pay attention to.


Now here's the kicker -- this article is written by DESIGNERS!! Not organizational development folks. Not leadership or business consultants. They talk about the work of a Design Executive Officer (DEO) who's work it is to help design an organization's culture. Who knew??!! I find this fascinating.


Design (not project management) is one of the key skills to develop in 21st century business according to Dan Pink's book A Whole New Mind


What does this mean for you?

  1. Pay attention to your internal culture.
  2. Make sure the stories you are telling actually match what your business is doing -- at all levels.
  3. If your business is young, design your culture early on for maximum leverage.
  4. If your business has been around awhile and there are mismatches between what you say and what you do -- go fix it.


Here's the formula for success: the stories you tell and the behaviors you choose match = authenticity, credibility, loyalty, trust, engagement, + ongoing customer relationships. This builds profits.


Beginning research (though flawed) on Story Doing companies is showing just how much more profitable these businesses are: http://www.storydoing.com/welcome 


So pay attention to culture!


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Using Story in Design, Innovation, Problem Solving

Using Story in Design, Innovation, Problem Solving | Just Story It Biz Storytelling | Scoop.it
How narrative intelligence can help everyone design solutions and generate useful data.
Karen Dietz's insight:

I really like how this author, Denise Withers, talks about how our narrative intelligence (our knowledge of story structure, and our story thinking ways) can be applied in business to solve problems, help decision making, and be used as another design process to improve innovation.


Love it, love it. These points apply to any business or nonprofit. Withers shares anecdotes to make her points, and offers great advice.


As an aside -- my friend and story colleague Madelyn Blair and I were just talking the other day about narrative intelligence and a book she'd like to write about it with another story colleague Denise Lee. Get busy Madelyn and Denise! We need that book :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Michael Allenberg's curator insight, October 4, 2013 4:34 PM

I am becoming a HUGE advocate of designing experiences in conjunction with contextual storytelling!

malek's curator insight, November 5, 2013 4:17 AM

story design process can offer an intuitive planning framework that makes it easier for us to wrangle and resolve complex challenges.

tollywoodfilms's curator insight, November 5, 2013 5:09 AM

d

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How Engaging Storytelling Can Improve Your Website

How Engaging Storytelling Can Improve Your Website | Just Story It Biz Storytelling | Scoop.it
Editor's note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern. She is finishing up her senior year of high school,

Via Hans Heesterbeek
Karen Dietz's insight:

Many thanks to fellow curator Hans Heesterbeek for finding and sharing this post!


We need more articles like this that help to show us the way in using stories and storytelling techniques in web design. I like this article because of the case it makes for working with stories in web design, and the tips it provides. The author, Jenny Li, makes valuable sense and says more than folks twice her age :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, September 7, 2013 8:27 AM
I'm right with you Ron. And Carol, yes I loved that this article was written by an Intern. It's great modeling for all of us as you point out.
Peter Stewart's curator insight, September 7, 2013 3:05 PM
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Matthias Accadia's curator insight, December 12, 2013 2:33 AM

Trop de données, tuent la donnée. Parce que nous n'avons pas le temps de tout lire ni de tout retenir. Le data storytelling ou datachart, une solution en vogue et efficace ?

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Want to design great products/services? Start with storytelling!

Want to design great products/services? Start with storytelling! | Just Story It Biz Storytelling | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.
Karen Dietz's insight:

What a great post that everyone can use to help them design their product or service better -- starting out with the customer experience.


How do you get at the customer's experience? Well, by talking with customer first. Then by using storytelling and story techniques to design your product or service based on how people interact with it.


Not sure how to get started? Then this article by Braden Kowitz will help. He makes some great tips you can start playing with. The article is not a step-by-step how-to though, which is unfortunate. But it will allow you to begin the process and make some discoveries as you go along.


Many thanks to fellow curators Giuseppe Mauriello and Baiba Svenca for both suggesting this article to me!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, April 18, 2013 11:55 AM
I agree GplusSage! More businesses need to think about doing this for their products and services from the customer's perspective. Thanks for your comment.
Karen Dietz's comment, April 18, 2013 11:55 AM
Thank you so much Alison! I appreciate the shout-out. You made my day :)
Tom Tabaczynski's comment, April 21, 2013 8:14 AM
Interesting.
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10 Examples of Storytelling in Web Design

10 Examples of Storytelling in Web Design | Just Story It Biz Storytelling | Scoop.it

In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story.


Via Gregg Morris
Karen Dietz's insight:

Thanks to fellow curator Gregg Morris for finding and sharing this post!


Bringing storytelling into web design is challenging. I like this post because it identifies 3 elements of stories that we can bring into web design -- character, setting, and action -- and then gives us examples demonstrating these.


What I really like is that for each website, all the elements are identified. It started giving me plenty of ideas for 'storifying' websites.


I hope you get lots of ideas, too.


This review was written by Karen Dietz for her curated content on busines storyelling at www.scoop.it/t/just-story-it 

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Brad Tollefson's curator insight, March 28, 2013 12:58 AM

Excellent. 

Ruth Bass's curator insight, March 29, 2013 1:39 PM

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Ruth Bass's curator insight, March 30, 2013 11:03 AM

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Storytelling by Design

Storytelling by Design | Just Story It Biz Storytelling | Scoop.it
If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...


This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.


"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.


The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.


From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!


I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.


For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creating A Lasting Impression | Smashing Magazine

Creating A Lasting Impression | Smashing Magazine | Just Story It Biz Storytelling | Scoop.it
We can all agree that the work we do should inform, be appropriate to the client and their audience, and, of course, look good. But there’s a bonus third attribute worth aiming for—creating a lasting impression.


This article is long but a fascinating read -- especially for anyone who is working with stories in an organization and wants to know about creating visual memories.


Storytelling is creating art in the air. That means it is ephemeral and only lives on in the person who heard the story. That means the story we tell has to be compelling in order for it to stick in the minds of our listeners, and be repeated.


This article on faciliating visual memory is provacative on several levels.

  1. First, it talks about what visual memory is and what goes into making them.
  2. Second, it discusses in depth several examples of how companies have created powerful visual memories.
  3. Third, even though this article talks about graphic design, many of the same principles apply to storytelling.
  4. Fourth, if you want to know about how to bring the ephemeral art of storytelling into the built environment or websites or promotional materials as story triggers, this article is rich in examples and insights.


Once you have a compelling story to share, then start thinking about how you can create visual memories to have your stories stick even longer and more powerfully in the minds of your listeners.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stories & Ideas for Designers & Art Directors + Entrepreneurs

VIDEO IN ENGLISH

 

Vimeo's Karoline K. explains how stories are integral to understanding your customers so you can design effective solutions (products/services) for them. This is a great video!

 

Rule #1 in business: people are searching for solutions and it is your job to find out what they are searching for and fill that need. NOT decide what they need and try to convince them to buy it. Well, OK -- you could do it that way but it's a struggle.

 

Surveys and focus groups will only get you so far. Interviewing your customers/prospects and evoking stories from them will gain you rich rich material that will guide your product development/service delivery. You will gain not only material about how to design your product, but how to connect with your prospects in marketing and advertising efforts.

 

Stop using focus groups -- create story gathering sessions with your prospects.  Don't ask for descriptions, information, or opinions. Ask them to tell you about a time when...in order to evoke an authentic story.  You will be amazed at the results.

 

Now go enjoy watching this video! 

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Karen Dietz's comment, April 24, 2012 7:19 AM
Thanks Richard! Enjoy the day :)
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Evolving digital products from storytelling to story experience

Evolving digital products from storytelling to story experience | Just Story It Biz Storytelling | Scoop.it
Product design, management, and marketing starts with solid storytelling, but the goal is to have it evolve into an immersive story experience.

 

I love a good story. Whether reading a juicy novel, watching a nail-biting film, listening to an animated reporter recount the events of a disaster, or keeping tabs on real life courtroom drama, we’re clearly captivated by the experience enough to keep us coming back.

 

No, actually it’s more than that. It COMPELS us to seek out more because we CRAVE the effect. It feeds the pleasure center of the brain. Yes, it has the same effect as taking a drug!

 

Why? Maybe it’s the edge of the seat suspense. Perhaps it’s the lure of gambling with predictions. It could simply be it reflects what we’re feeling or going through at the time. Whatever the reason, the elements that move us from passive observation to immersive experience are the same no matter the source or medium.

 

What a great article unpacking the creation of a story experience. Why do you want to know this? Because product/service development and marketing is moving fast into this realm. What is your customer experience? How do your products/services create experiences for clients? How do you link your biz stories and these experiences together to generate raving fans?

 

This post helps us tease out these questions and answers. For sure this is still a developing conversation -- yet one I hope you continue to pay attention to.

 

Thanks for finding and sharing this Gregg @greggvm!


Via Gregg Morris
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Karen Dietz's comment, March 29, 2012 9:27 AM
Thank you for re-scooping this Liz! Have an awesome day :)
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Fast Talk: Elle Luna's Holistic Vision Of Design | Fast Company

Fast Talk: Elle Luna's Holistic Vision Of Design | Fast Company | Just Story It Biz Storytelling | Scoop.it
Meet Elle Luna, who believes design plays a role at every stage of the process--even before teams start to think visually.


Dan Pink in his book A Whole New Mind has chapters on storytelling and design as essential 21st Century work skills.  Here is a demonstration of how the two are coming to life.


This article is an interview with a former IDEO designer Elle Luna who calls herself a "designer, storyteller, and startup advisor."


She chats about how humanizing brands is essential these days -- they are honest, emotional, and engaging (if done right, I add).


The link to storytelling? You can't understand or design effective customer experiences/products/services without listening to and gathering customer's stories.  And you can't engage your customers without sharing your stories in return


The only danger here? Not enough emphasis in the interview was placed on the ongoing dynamics of story listening and story sharing over time. But I am confident that will come!


Enjoy reading the rest of this article and continuing to understand that storytelling is an essential business core competence.

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Karen Dietz's comment, March 14, 2012 9:15 AM
Thank you for re-scooping this Bill! Have a great week :)
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Does Your Design Follow The Right Story? | Van SEO Design

Does Your Design Follow The Right Story? | Van SEO Design | Just Story It Biz Storytelling | Scoop.it

A recent thread on my small business forum reminded me of the need for every business to tell a unique story and even more to make sure your design tells that same story in every detail. This is the principle of unity to it’s highest degree. It’s the whole being more than the sum of the parts. It’s what ultimately makes for the best designs.


Nice! What a nifty article that links story with design with your business into one unified whole. The post is well written, easy to read, and has great points to make about business storytelling. Plus good tips for creating your stories!


What's design got to do with it? It's all about designing your business, designing your stories, designing your marketing and linking it all together.


Enjoy the insights and examples shared in this blog post. As the author says, "When I think about the business advice I’ve offered and taken over the years it all comes down to choosing your story and then making decisions consistent with that story."

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Storytelling & Your Website...Implementing the CSS of Design Storytelling

Storytelling & Your Website...Implementing the CSS of Design Storytelling | Just Story It Biz Storytelling | Scoop.it

Don't be intimidated by the techy title -- this article is a really great explaination of how to tell your story(ies) through your website.


This is not an easy task, but the author has broken it down for us so it is easy to understand and grasp.  There are really good insights here and tips.


I hope this article really helps you use your website more effectively, make it stickier, leverage your stories, and connect more strongly with your customers and prospects.

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Storytelling in Design

Storytelling in Design | Just Story It Biz Storytelling | Scoop.it

“Design is not just the way a product or a website may look – design is the product in its entire form, and a big part of that is its story.”

 

In our businesses, some would argue that almost everything we do is based in design.  Certainly our product/service development is a design process.  So is our marketing and branding.  

 

Here's a delightful post about how business activities, design, and storytelling interconnect.  It's a powerful way to think about your business and creating success.

 

Fellow curator Gregg Morris clued me into this article.  Thanks Gregg!


Via Gregg Morris
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The Need for Storytelling in User Experience Design

Learn why we need storytelling at the heart of user experience and product development.

 

This is a great and very thorouogh presentation about the necessity of storytelling for product creation and design.  It walks you through the steps of how to think about a project from a story perspective, and the benefits of doing so.

 

I wish they had added more material to the actual story creation piece, however.  They left out the critical pieces of how to evoke stories from customers to get at the heart of their needs, how to use storyboarding to design the product, and how to bring storytelling's sensory material into the design and evangalizing parts of the process.

 

But as an overview and clear explanation about storytelling and user design, this is a great presentation.

 

Thanks to fellow curator Gregg Morris for pointing me to this article on his Story and Narrative Scoop.it.


Via Gregg Morris
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Chuck Carey of Troika: How listening and design shape brand storytelling

Chuck Carey of Troika: How listening and design shape brand storytelling | Just Story It Biz Storytelling | Scoop.it

Chuck Cary of the branding company Troika shares the first essential step in effective branding -- listening.

 

That's why I chose this article & video to share with you.  Listening is most often overlooked in branding efforts.

 

The rest of the video is weak on connecting storytelling to brand design, unfortunately.  Missing is a discussion of how stories are imbedded with emotional and sensory material which then guides the design process.  As a result, we are left with some vague idea that branding is storytelling without ever defining it.

 

But the points about listening are well worth the read.  And my comments about what's missing will hopefully help shape future discussions about the link between storytelling, design, and branding.

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Applying Visual Storytelling to Website Designs | Onextrapixel - Showcasing Web Treats Without A Hitch

Applying Visual Storytelling to Website Designs | Onextrapixel - Showcasing Web Treats Without A Hitch | Just Story It Biz Storytelling | Scoop.it
Throughout history, storytelling has been an important communication tool - it’s how people connect with one another through means of entertainment, education, and even to instill moral values in one another.

 

What a great article!  It explains the how and why of visual storytelling so you can apply it your website design.  It's very clear with good examples.  By the end of reading the article you not only will have a language for visual storytelling, you'll also have gotten ideas for how to apply the elements of visual storytelling to your website.

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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!