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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Conflict: 10 Types of Narrative Conflict You Can Use in Your Storytelling

Conflict: 10 Types of Narrative Conflict You Can Use in Your Storytelling | Just Story It! Biz Storytelling | Scoop.it
In content creation, remember the importance of conflict in storytelling. Without conflict, your audience will tune out. Here are ten ways to reel them in.
Karen Dietz's insight:

Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.

 

But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!

 

I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.

 

Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.

 

Story on....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Minna Kilpeläinen's curator insight, March 28, 1:25 PM

Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.

 

But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!

 

I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.

 

Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.

 

Story on....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Character Minutes's curator insight, March 30, 5:57 PM

Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.

 

But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!

 

I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.

 

Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.

 

Story on....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Jason Kramer's curator insight, April 2, 3:07 PM

Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.

 

But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!

 

I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.

 

Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.

 

Story on....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling Can Ease Tensions in Any Culture or Org

Storytelling Can Ease Tensions in Any Culture or Org | Just Story It! Biz Storytelling | Scoop.it
In the last couple of weeks there has been increased firing across the line of control that separates India from Pakistan. According to news reports at least two Indian civilians and four Pakistani civilians have been killed, and dozens injured on both sides. In the midst of this India canceled scheduled [...]
Karen Dietz's insight:

Well, if stories can be used to reduce entrenched cultural differences that result in violent conflict, then surely business storytelling can reduce divisions within companies and between staff.


Here is a terrific article discussing how soap opera stories are bridging cultures and building understanding between people. This is not new -- colleagues Paul Costello has been doing related work for years with Protestant and Catholic youth in N. Ireland; and Noa Baum has been doing the same between Israelis and Palestinians. And plenty of other story colleagues are doing similar work.


This article is a good weekend read. If this can happen for nations, it can happen for your organization. LOL -- some stories in organizations are like ongoing soap operas. But all you really need to do is start by having people share 'Who I Am" stories across the organization.


As we all know, someone is no longer a stranger once you know their story.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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William Ury: The walk from "no" to "yes" ... The role of narrative | Video on TED.com

TED Talks William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations -- from family conflict to, perhaps, the Middle East.


How do you end war and conflict? By finding a different story to share.


While this is not about business storytelling per se, it is a fabulous and inspiring video on the power of a story. Perfect for a little weekend inspiration.


Story sharing has been recognized as one of the most effective tools in peace and justice work.


William Ury talks here about his work negotiating peace in world conflicts and how choosing a different story can make all the difference in the world.


If Ury can do this on a global scale, surely we can take lessons here and apply it to our organizational conflicts, and conflicts in our personal lives.


May this video inspire you to new heights in your storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Conscious Storytelling For Decreasing Conflict and Violence

Conscious Storytelling For Decreasing Conflict and Violence | Just Story It! Biz Storytelling | Scoop.it
America's transition from a violent, war-like country will only come about if a compelling vision for peace is articulated and communicated widely, and results in a new social movement for peace.
Karen Dietz's insight:

In business we periodically talk about the role of storytellers and the critical role they play in consciously shaping thoughts, attitudes, and beliefs -- mostly as it relates to employee and corporate performance, i.e. culture.


But maybe in the wake of all the recent mass shootings, all of us -- individuals and companies -- need to up our storytelling game and claim our role as shapers around conflict more directly. 


Hence this article by Peter Coleman, Professor of Psychology and Education at Columbia Univ. who wrote this piece for the Huffington Post. He gives us 6 ways any one of us can shape conversations that lead us to a more peaceful workplace and world.


Read the well-written article for all the details -- and the eye-opening stats he shares.


Each of these 6 activities can guide our storytelling:

  1. Stories of tolerance, goodwill, and collaboration
  2. Stories of communities banding together to successfully overcome an obstacle (instead of a lone hero)
  3. Stories of independent folks cooperating together on a project and how it worked so well
  4. Stories of non-warring people/cultures
  5. Stories of symbols and rituals of promoting non-violence
  6. Stories of conflicts that were constructive; stories of how to move conflict from being destructive to constructive


We already have a multitude of stories in each of these 6 buckets. Now, more than ever, we need to tell them, and more widely.


Sadly, Coleman is already receiving hateful comments on his writing. Hate is easy. What is noble, and brings out the best in us as human beings takes work. Saying war is a part of our innate biology that we can't do anything about is a cop out.


For those who think I'm clueless about war, I grew up the daughter of a career Army officer, my dad survived Korea and Vietnam, I've been around generals and senior officers and the military industrial complex all my life, my dad (a tank engineer) had a significant role in creating the Abrams tank (the most successful tank ever), helped redesign the ballistics missile system in Europe in the 1970s, and when we were in Europe we lived with a "red phone" in our house so Dad could get the latest intelligence on terrorist activities. So I'm hardly a stranger to the culture of war. Conflict will always be with us, as will the military. 


Yet each one of us can work to make a difference by consciously choosing stories like those above as an antidote to war. Let's do it. Game on.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Video storytelling: conflict is a must have in biz stories

Video storytelling: conflict is a must have in biz stories | Just Story It! Biz Storytelling | Scoop.it
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.
Karen Dietz's insight:

Oh, that statement is so true!! When Lori Silverman and I were writing Business Storytelling for Dummies we had such a hard time finding businesses who were telling effective stories. Most were mediocre. Some were terrible.


Why? As this article points out, it's often because conflict is missing. Without conflict business storytelling is like oatmeal -- very bland.


The other issues we found were that many business stories are too full of extraneous details, do not include enough of personal human elements (too much corporate speak), lack emotion, or were just pure puffery about the company.


What I like about this short post is that it focuses on conflict. And it includes a 17 minute podcast that goes into more details about this, plus the speaker shares examples.


We can all be better business storytellers by paying attention to conflict as we craft our stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Marianne Hart's curator insight, February 25, 2014 10:00 AM

Always remember the storytelling elements, no matter who you are working with.

Kim Zinke (aka Gimli Goose)'s curator insight, February 26, 2014 12:39 AM

This article made so much sense to me that I had to sit down and listen to the podcast right away.  Here's some comments that stood out for me:

  • Brands are struggling.  What's missing is conflict.

  • Need to inject conflict without damaging the brand.

  • Too many provide a false picture – everything is wonderful.

  • Have to (provide and) overcome the conflict or the listener won’t like it.

  • Conflict – get as close as possible to death.

  • Conflict – best kind of universal truth.


How to find your org/brands conflict?  Need to take a softer look at the notion of conflict (the term conflict brings up certain imagery, feelings).  Conflict is simply something to overcome.  Ask yourself - do we want to be a company who wants to overcome things?


There's also a great made-up example (Donut Corp) provided of how an organization could find it's conflict.

Lauren Scime's curator insight, February 26, 2014 10:57 AM

Brilliant article really nails it!

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