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Scooped by Karen Dietz

Video storytelling: conflict is a must have in biz stories

Video storytelling: conflict is a must have in biz stories | Just Story It Biz Storytelling | Scoop.it
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.
Karen Dietz's insight:

Oh, that statement is so true!! When Lori Silverman and I were writing Business Storytelling for Dummies we had such a hard time finding businesses who were telling effective stories. Most were mediocre. Some were terrible.

Why? As this article points out, it's often because conflict is missing. Without conflict business storytelling is like oatmeal -- very bland.

The other issues we found were that many business stories are too full of extraneous details, do not include enough of personal human elements (too much corporate speak), lack emotion, or were just pure puffery about the company.

What I like about this short post is that it focuses on conflict. And it includes a 17 minute podcast that goes into more details about this, plus the speaker shares examples.

We can all be better business storytellers by paying attention to conflict as we craft our stories.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Marianne Hart's curator insight, February 25, 10:00 AM

Always remember the storytelling elements, no matter who you are working with.

Kim Zinke (aka Gimli Goose)'s curator insight, February 26, 12:39 AM

This article made so much sense to me that I had to sit down and listen to the podcast right away.  Here's some comments that stood out for me:

  • Brands are struggling.  What's missing is conflict.

  • Need to inject conflict without damaging the brand.

  • Too many provide a false picture – everything is wonderful.

  • Have to (provide and) overcome the conflict or the listener won’t like it.

  • Conflict – get as close as possible to death.

  • Conflict – best kind of universal truth.

How to find your org/brands conflict?  Need to take a softer look at the notion of conflict (the term conflict brings up certain imagery, feelings).  Conflict is simply something to overcome.  Ask yourself - do we want to be a company who wants to overcome things?

There's also a great made-up example (Donut Corp) provided of how an organization could find it's conflict.

Lauren Scime's curator insight, February 26, 10:57 AM

Brilliant article really nails it!

Scooped by Karen Dietz

William Ury: The walk from "no" to "yes" ... The role of narrative | Video on TED.com

TED Talks William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations -- from family conflict to, perhaps, the Middle East.

How do you end war and conflict? By finding a different story to share.

While this is not about business storytelling per se, it is a fabulous and inspiring video on the power of a story. Perfect for a little weekend inspiration.

Story sharing has been recognized as one of the most effective tools in peace and justice work.

William Ury talks here about his work negotiating peace in world conflicts and how choosing a different story can make all the difference in the world.

If Ury can do this on a global scale, surely we can take lessons here and apply it to our organizational conflicts, and conflicts in our personal lives.

May this video inspire you to new heights in your storytelling.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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