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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Scooped by Karen Dietz

Want Engagement? Storytelling is Relational, not Transactional

Want Engagement? Storytelling is Relational, not Transactional | Just Story It! Biz Storytelling | Scoop.it
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
Karen Dietz's insight:

What a great post this is, with really good insights about engagement.

We know marketing, branding, and other business storytelling applications are beginning to make the switch into engagement. This post is written from the field of journalism about what engagement looks and feels like -- for example, the need for interdisciplinary skills.

Here are 3 ways to get the most insights from this article: 

  1. Read it through once as is.
  2. Read it through again, and substitute the word "storytelling" for the word "journalism".
  3. Read it through a third time, and substitute the word "marketing" for the word "journalism".

Have fun and let's create more engagement!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Rescooped by Karen Dietz from Stories - an experience for your audience -

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change.

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change. | Just Story It! Biz Storytelling | Scoop.it
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.

Via siobhan-o-flynn, Hans Heesterbeek
Karen Dietz's insight:

What an inspiring 2min+ video about art, storytelling, business and social change through the Tribeca Film Festival.

Listen to Ingrid Kopp, Director Digital Initiatives, from the Tribeca Film Institute talk about the exciting work they are doing with collaborative storytelling and the impact they are seeking on social issues.

Then check out the other videos for more inspiration. What a way to start the weekend!

Thanks Hans Hesteerbeek for originally curating this article for his curation "Stories--an experience for your audience"!

ozziegontang's comment, February 24, 2013 11:10 AM
As always, much appreciated with all you share along with your insights.
Karen Dietz's comment, February 24, 2013 3:04 PM
Thank you Ozzie! I really enjoy your scoop.it.
Moya Sayer-Jones's curator insight, March 6, 2013 6:31 AM

Just wishing I lived in New York! Lots of great viewing here.

Scooped by Karen Dietz

How To Get More Fans (and Why That’s a Horrible Idea)

How To Get More Fans (and Why That’s a Horrible Idea) | Just Story It! Biz Storytelling | Scoop.it

“How do I get more fans?” I hear this a lot. I’ve written about how to get more followers a few times, so instead of the same old, I thought I’d address this to folks who are working on growing themselves to be a person who has something of a growing (or huge) platform and is trying to understand how to use social platforms to build something better/deeper/more. And there might be a good place to start. “WHY” are you seeking to get more fans? And do you really want fans?

Why are you sharing your business stories? To get more fans (storytelling) or to build and engage with a community (story sharing)?

This article puts us all straight -- fans are OK but the real gold is in building community.

Read this article for more insights and target your business stories towards building community. That means listening to the stories of and within your community in return!

PS -- well, a fellow curator just shared with me how Chris 'unfollowed' ALL  of his Twitter followers to deal with spam http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.chrisbrogan.com%2Funfollow%2F&h=YAQF2W5idAQEFAwgGNZex3xdFsqQUGyvEpio4roBOWzUA_Q&enc=AZPRRQBadEdzzqDY9unLhuw-1GJno1AUFxVNHDMxOCAN7qAy4ndztwhkuf4kSJ4DZp1XkWNsqdqMB5MfJ1OQiXJctY_nXzFTfTEA2C9P3GoaYQ . This undermines his credibility with me about creating community engagement. So -- what to do? Read the article, get the tips, and don't do what he did!

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rescooped by Karen Dietz from Story and Narrative

Andrew Slack - The Strength Of A Story (an amazing & inspiring video)

Andrew Slack is creator, co-founder, and Executive Director of the Harry Potter Alliance which takes a creative approach to activism by mobilizing thousands ...


This is another of my run, don't walk to watch this video suggetsions.  For inspiration about storytelling, social good, business, imagining a better world, and realizing our dreams -- then this video is for you.


This is your potential in sharing your business stories.  Being in business can get hard at times.  Whenever you feel discouraged or are wondering if your stories could possibly make a difference, then watch this video and keep it handy.  You will be glad you did.

Thank you Gregg Morris @greggvm for finding and sharing this!

Via Gregg Morris
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Scooped by Karen Dietz

Bringing Corporate Social Responsibility to Life Through Storytelling

Bringing Corporate Social Responsibility to Life Through Storytelling | Just Story It! Biz Storytelling | Scoop.it
Stories represent one of the greatest leadership tools at any communicator’s disposal. When
used correctly, stories can be powerful in their ability to bring people together around a common
Susan Williams's comment, June 15, 2011 4:17 AM
Thank you, Karen, for putting all of this together and sharing it.
Scooped by Karen Dietz

Burning Man: Its Wonderful, Weird Economy and Links to Story

Burning Man: Its Wonderful, Weird Economy and Links to Story | Just Story It! Biz Storytelling | Scoop.it
Burners spend thousands preparing for the money-free event. But just as the desert community cannot fully escape capitalism, neither can capitalism remain untouched by the "gift economy."
Karen Dietz's insight:

Burning Man is happening right now and it's on my bucket list to go to there. Why? Well for one, think of all the awesome stories I'll be able to tell afterward!

But that is not the only reason. I want to go to Burning Man so I can experience/learn more about the ethos and logos of community, values in action, and how the future may look/feel through different economic values that I see emerging today. 

Burning Man is a week-long art event that happens in a totally desolate desert with sandstorms and no water. You pack in all you need. And you pack out everything you generate.

What has this event got to do with storytelling though? Because what I see in Burning Man are the basic tenets of storytelling. Not how to tell a good story. But what principles underpin great storytelling.

Here are the basic principles of Burning Man and the link to storytelling:

  1. Make real connections with people instead of only commercial connections. What counts is connection at the event, not commodity. The highest leverage point in biz storytelling is making connections that keep people devoted to your product/service over time. Not "I tell you a story; you buy my product" short term transactions.
  2. Create something for the collective reward. We swap meaningful stories ultimately to share our wisdom, knowledge, lessons, inspirations which elevate all of us together. This is often what drives the best of the best storytellers.
  3. Invest in a product/service/org for the joy it will bring you and other people. Invest because it is beautiful, not ONLY because a profit exists (think Steve Jobs & Apple). We share stories because of the joy and beauty they bring to ourselves and others, not ONLY because of profits to realize.
  4. Giving and gifting is the culture of Burning Man. The best storytelling emerges when you think of your story as a gift you offer others. In both cases you are feeding souls, not stomachs.
  5. At Burning Man people create awe inspiring art to share. People dream, convene, create, and make. Storytelling is a creative act that also harnesses this same power in the same way. Crafting a story is not a plot or story structure you cram yourself into.
  6. Burning Man can help folks shift, change, and reset back in daily life. Stories can do the exact same thing.
  7. Burning Man is able to not lose its authenticity as it grows bigger. I want to learn that so stories don't lose their authenticity as audiences and connections grow bigger.

Now back to the article -- this is a fascinating story about Burning Man and the values they focus on. It's a terrific example of values in action and how values shape culture. There are good lessons here for all of us in leadership, living values, and org storytelling.

This is a great read to enjoy. Maybe next year I'll get there!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Scooped by Karen Dietz

Why Collaborative Storytelling Is The Future Of Marketing | Fast Company

Why Collaborative Storytelling Is The Future Of Marketing | Fast Company | Just Story It! Biz Storytelling | Scoop.it

For the last decade or so, there’s been a gradual shift in how marketers think about stories. Beyond thinking about how the brand tells the story, they’re increasingly focused on how people share the story of the brand.

What is the future of business storytelling? It's not story sharing. It's story making!

This is a quick article by John Coleman about the shift in marketing away from storytelling (past) to story sharing (present) to story making (future).

He's got some good points here and shares ideas about how this is going to manifest.

Enjoy this perspective and then start thinking about how you can make this shift.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rescooped by Karen Dietz from PINTEREST Watch - Curated by Jan Gordon & John van den brink

Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | Just Story It! Biz Storytelling | Scoop.it

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.


And review below was written by fellow curator Jan Gordon on her new Scoop.it curated content called Pinterest Watch. I've added this to the collection here because it looks like Pinterest is going to be a great visual storytelling tool.  I've already signed up for an invitation and can't wait to get started. 


Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.


Here are a few great tips that caught my attention:


Depending upon your practice focus, Pinterest can provide a similar source of content.


**For example, if you represent small business owners, you might create a board for low-cost office products.


**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.


**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/yze3vV]


Via janlgordon
Rowan Norrie's comment, January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
Scooped by Karen Dietz

A Story of Community...The Story of Meetup

A Story of Community...The Story of Meetup | Just Story It! Biz Storytelling | Scoop.it

I just received the story of how Meetup got started in an email today and want to share it with you.  It's a wonderful story of community in response to 9/11.  There are lots of stories to share about 9/11. Yet in the mono-myth of the hero story that we live in today, we typically only hear stories about individuals.  Stories about how communities responded -- the community of heros -- are often overlooked.  And we need to hear these stories just as much as the lone hero stories so we know even better how to respond to tragedies and challenges.  That's why I love the Meetup story.  It's a great business founding story, and it's a great story about community.  Enjoy.


"Fellow Meetuppers,

I don't write to our whole community often, but this week is special because it's the 10th anniversary of 9/11 and many people don't know that Meetup is a 9/11 baby.

Let me tell you the Meetup story. I was living a couple miles from the Twin Towers, and I was the kind of person who thought local community doesn't matter much if we've got the internet and tv. The only time I thought about my neighbors was when I hoped they wouldn't bother me.


When the towers fell, I found myself talking to more neighbors in the days after 9/11 than ever before. People said hello to neighbors (next-door and across the city) who they'd normally ignore. People were looking after each other, helping each other, and meeting up with each other. You know, being neighborly.


A lot of people were thinking that maybe 9/11 could bring people together in a lasting way. So the idea for Meetup was born: Could we use the internet to get off the internet -- and grow local communities?


We didn't know if it would work. Most people thought it was a crazy idea -- especially because terrorism is designed to make people distrust one another.

A small team came together, and we launched Meetup 9 months after 9/11.

Today, almost 10 years and 10 million Meetuppers later, it's working. Every day, thousands of Meetups happen. Moms Meetups, Small Business Meetups, Fitness Meetups... a wild variety of 100,000 Meetup Groups with not much in common -- except one thing. Every Meetup starts with people simply saying hello to neighbors. And what often happens next is still amazing to me.

They grow businesses and bands together, they teach and motivate each other, they babysit each other's kids and find other ways to work together. They have fun and find solace together. They make friends and form powerful community. It's powerful stuff.

It's a wonderful revolution in local community, and it's thanks to everyone who shows up.


Meetups aren't about 9/11, but they may not be happening if it weren't for 9/11.

9/11 didn't make us too scared to go outside or talk to strangers. 9/11 didn't rip us apart. No, we're building new community together!!!!


The towers fell, but we rise up. And we're just getting started with these Meetups.

Scott Heiferman (on behalf of 80 people at Meetup HQ) Co-Founder & CEO, Meetup New York City September 2011"

Meetup, PO Box 4668 #37895

New York, New York 10163-4668


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