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Just Story It Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Corporate Storytelling: Stories In Action Video

Corporate Storytelling: Stories In Action Video | Just Story It Biz Storytelling | Scoop.it
A short film of the event on stories in action held at the Museum of London on 10 June reminds us of the energy everyone there put into a shared enquiry around the many applications of story to...
Karen Dietz's insight:

My business storytelling colleagues at Sparknow in London put together this 4 min. video about their working with stories in an organization. The Museum of London participated and I love what the participants came up with!


This video is very thought-provoking because its the Museum folks themselves who are talking about their take on working with stories. And it's not all roses and rainbows. Thorny issues do arise.


The video gives us a taste of these and the links in the blog post give us other insights into the sticky wicket of working with stories in organizations. Plus I came away from these explorations with a few more ideas -- always a good thing!


Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Teresa Levy's curator insight, July 13, 3:39 PM

does this do memories different?

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Why Collaborative Storytelling Is The Future Of Marketing | Fast Company

Why Collaborative Storytelling Is The Future Of Marketing | Fast Company | Just Story It Biz Storytelling | Scoop.it

For the last decade or so, there’s been a gradual shift in how marketers think about stories. Beyond thinking about how the brand tells the story, they’re increasingly focused on how people share the story of the brand.


What is the future of business storytelling? It's not story sharing. It's story making!


This is a quick article by John Coleman about the shift in marketing away from storytelling (past) to story sharing (present) to story making (future).


He's got some good points here and shares ideas about how this is going to manifest.


Enjoy this perspective and then start thinking about how you can make this shift.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rescooped by Karen Dietz from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | Just Story It Biz Storytelling | Scoop.it

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.

 

And review below was written by fellow curator Jan Gordon on her new Scoop.it curated content called Pinterest Watch. I've added this to the collection here because it looks like Pinterest is going to be a great visual storytelling tool.  I've already signed up for an invitation and can't wait to get started. 

 

Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.

 

Here are a few great tips that caught my attention:

 

Depending upon your practice focus, Pinterest can provide a similar source of content.

 

**For example, if you represent small business owners, you might create a board for low-cost office products.

 

**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.

 

**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/yze3vV]

 


Via janlgordon
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Rowan Norrie's comment, January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
Rescooped by Karen Dietz from Stories - an experience for your audience -
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Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change.

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change. | Just Story It Biz Storytelling | Scoop.it
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.

Via siobhan-o-flynn, Hans Heesterbeek
Karen Dietz's insight:

What an inspiring 2min+ video about art, storytelling, business and social change through the Tribeca Film Festival.


Listen to Ingrid Kopp, Director Digital Initiatives, from the Tribeca Film Institute talk about the exciting work they are doing with collaborative storytelling and the impact they are seeking on social issues.


Then check out the other videos for more inspiration. What a way to start the weekend!


Thanks Hans Hesteerbeek for originally curating this article for his curation "Stories--an experience for your audience"!

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ozziegontang's comment, February 24, 2013 11:10 AM
As always, much appreciated with all you share along with your insights.
Karen Dietz's comment, February 24, 2013 3:04 PM
Thank you Ozzie! I really enjoy your scoop.it.
Moya Sayer-Jones's curator insight, March 6, 2013 6:31 AM

Just wishing I lived in New York! Lots of great viewing here.

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Change: Viral Business Transformation Through Stories

Change: Viral Business Transformation Through Stories | Just Story It Biz Storytelling | Scoop.it
There are countless books, articles and papers on change and transformation management. Common for most of them is that their underlying premise is one of top-down management control. I have now come across an entirely different approach.


Change is in the air and oh, how I love this article about a newer model for getting organizational change done -- Viral Change!


When a company starts working with stories, it requires re-thinking current models because the dynamics of storytelling (i.e memory, simulation, conversation, listening, sharing, ethics, etc.) demand different models and implementation strategies. 


This article very clearly spells out why most org change efforts fail, and the different thinking/models that we need in order to be successful.  That is because stories are key to change success but they won't work as well in our current approaches.


The author discusses the 1) two worlds of change management, 2) a change model focused on behaviors, 3) selecting change agents, and 4) using storytelling.


There is a book cited "Homo Imitans" by Dr. Herrero Leandro -- looks like I'm ordering a new addition to my library!

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Karen Dietz's comment, March 1, 2012 11:41 AM
Thank you for re-scooping the article! Have a great weekend coming up :)