My business storytelling colleague Paul Andrew Costello shares great wisdom with us as he challenges the popular notion of "start with WHY", so rampant today in business/business storytelling circles.
|Scooped by Karen Dietz|
Paul, I couldn't agree more. WHY has it's place, but WHERE is much more powerful. I like your approach much better.
Folks -- check out Paul's post and let's get unstuck from WHY
Click on the link above to read the entire recent thread from Worldwide Story Work group on Facebook. In the post, participant names are hyperlinked so you can check them out.
Here are the opening paragraphs:
START WITH WHERE, NOT WHY
Paul Andrew Costello The new book, all the rage is, "Start With WHY" (Simon Sinek), but Why? dare I ask?
I want to write a book in reply, titled, Don’t start with WHY, start with WHERE. Because Why assumes there is a reason, whereas more times than not, WHY is a SITUATION, not a reason. Why are police in controversy? Why are young men from minorities being targeted? Why is America still so scared of terrorism? Don't formulate some grand theory about racism or class, just go into those streets and meet those people and you understand that a thousand reasons wont do justice to the situation.
A why question implies that people have the luxury of an answer, as if the world must always conform to cause and effect logic, or that people always have the freedom to have reasons, rather than acting out of necessity. Most human complexities are compounded by answer-denying situations and once you give an answer, its immediately wrong because there is no one answer.
Go read the blog post for the entire conversation and what people in the biz story world really think about the notion "Start With Why".