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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Creating an Authentic Brand Story to Improve Trust

Creating an Authentic Brand Story to Improve Trust | Just Story It! Biz Storytelling | Scoop.it

What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?

Karen Dietz's insight:

Neil Patel has written a terrific blog for kissmetrics on brand storytelling. What I particularly like about this article is how he helps companies get their heads on straight about storytelling. We all can learn from this.


First Patel goes into how stories create trust. It's a good synopsis, and we should all be familiar with this now.


Next he tackles why your brand story must be about real people. It has to have a personality. The key word here is "people", not "person". Go read his opening sentence to this section. I love it.


He goes on to talk about the need for simplicity in your brand story -- and I get it. Save longer more involved stories for other biz storytelling occasions.


Patel discusses several other key elements, and the ends the article articulating the transition between telling a story and a customer buying a product. It's very elegantly said. Most companies focus on the transaction and use storytelling to get there. Patel points out that without the story, a transaction may never happen. It's all about where companies need to place emphasis. I couldn't agree more. Read Patel's own words - they are better than mine.


There's more here and every point Patel makes is backed up with examples and links to explore. Awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Do Storytelling: Content Is Crap via @Curagami & @Digitaltonto

Do Storytelling: Content Is Crap via @Curagami & @Digitaltonto | Just Story It! Biz Storytelling | Scoop.it

Saturday Riff: Content Is Crap
Content Is Crap shares our thoughts (in blue) on Greg Satell's HBR article. Greg's post is one of the most important content marketing posts we've read. 


http://www.curagami.com/content-is-crap-riff/?v=7516fd43adaa


Via Martin (Marty) Smith
Karen Dietz's insight:

OK -- here's an article to definitely pay attention to.


Fellow curator and top notch marketer Marty Smith shares his thoughts on the original HBR article "Content Is Crap" that came out Oct. 30: https://hbr.org/2015/10/content-is-crap-and-other-rules-for-marketers


Marty adds his own comments to the original article so you get twice the insights. Yay!


What do I think about both pieces? They are right on. What both posts point out is how the mindset of marketing needs to change to create more engagement and to capitalize on relationships. The steps are laid out for is here. Taking these steps will lead you to a new understanding of storytelling.


As Marty points out, the cure for mediocre content is better storytelling. We need to upgrade to Storytelling 3.0.


So how do you upgrade your business storytelling? Through workshops and practice. BTW -- I still take storytelling workshops with top people in the country! It's an ongoing craft, not a 4 hour class or a how-to book (sorry folks).


Marty's article is important to read. Go dig into it now. Thanks Marty!

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Authenticity rules in Storytelling!

Authenticity rules in Storytelling! | Just Story It! Biz Storytelling | Scoop.it
These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy.
Lianne Picot's insight:

So authenticity is still in. Phew! Although I winced a little at the idea of marketers making sure their stories 'read as honest' (I prefer actual honesty over perceived), this article gives some good pointers for brands in creating more authentic stories for themselves. Watch the 'Brononymous Hotline' video for a good laugh!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to sell a tale: the power of stories in marketing

How to sell a tale: the power of stories in marketing | Just Story It! Biz Storytelling | Scoop.it
Brands aren't built on facts and statistics alone. Connecting with customers means understanding and deploying the power of stories in marketing.
Jim Signorelli,Story-Lab's insight:

This article provides a number of great points when it comes to the efficacy of brand storytelling, most important of which is the power of fiction over fact. 


However, it, like many articles on brand storytelling takes a point of view that I believe can be misleading.  It is the notion that the brand's role is to make the customer the hero.  


Many will (and have) disagreed with my contention that this limits the opportunity for the brand.   This is because we have always been taught to believe the customer is king or queen.  This may be true when it comes to a brand's service ethic, but this thought can get in the way when it comes to brand storytelling.


Consider this: Hero's are people we aspire to and emulate, not so much for what they do, but for what they value and believe in.   They provide us with a purpose that resonates with our own beliefs about what is important. 


I realize this could get into a lengthy article as opposed to an insight. So I'll just ask you to think about the brands you love and admire.  Are you emotionally attached to them because of the functions they perform or because of what they represent?  Here's yet another thing to consider:  When you see an ad that implies that a given product is going to make you a hero to your kids, or the envy of your neighbors, do you believe them? 


This review was written by Jim Signorelli for the curated content on business storytelling at www.scoop.it/just-story-it.


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Jim Signorelli,Story-Lab's curator insight, September 3, 2015 12:18 PM

This article provides a number of great points when it comes to the efficacy of brand storytelling, most important of which is the power of fiction over fact. 


However, it, like many articles on brand storytelling takes a point of view that I believe can be misleading.  It is the notion that the brand's role is to make the customer the hero.  


Many will (and have) disagreed with my contention that this limits the opportunity for the brand.   This is because we have always been taught to believe the customer is king or queen.  This may be true when it comes to a brand's service ethic, but this thought can get in the way when it comes to brand storytelling.


Consider this: Hero's are people we aspire to and emulate, not so much for what they do, but for what they value and believe in.   They provide us with a purpose that resonates with our own beliefs about what is important. 


I realize this could get into a lengthy article as opposed to an insight. So I'll just ask you to think about the brands you love and admire.  Are you emotionally attached to them because of the functions they perform or because of what they represent?  Here's yet another thing to consider:  When you see an ad that implies that a given product is going to make you a hero to your kids, or the envy of your neighbors, do you believe them? 

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Why most brands take the wrong approach to storytelling and big data

Why most brands take the wrong approach to storytelling and big data | Just Story It! Biz Storytelling | Scoop.it
Vision Critical Summit speaker Douglas Rushkoff gives a preview of his keynote and shares his perspective on the evolution of brand storytelling.
Jim Signorelli,Story-Lab's insight:

See what you think.  I agree that that fictional brand storytelling might present problems.  However, I do disagree with Douglas Rushkoff's assertion that consumers are primarily interested in "the facts."  If that were the case,, 30-seconds of bullet points would be sufficiently persuasive as a TV commercial..  Storytelling is about adding emotion to facts.  I've never seen anyone give a pie chart a standing ovation.  I would be interested in your comments. 


This review was written by Jim Signorelli for curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jim Signorelli,Story-Lab's curator insight, August 17, 2015 1:33 PM

See what you think.  I agree that that fictional brand storytelling might present problems.  However, I do disagree with Douglas Rushkoff regarding his assertion that consumers are primarily interested in the facts.  If that were the case, 30-seconds of bullet points would be sufficiently persuasive.  Storytelling is about adding emotion to facts.  I've never seen anyone give a pie chart a standing ovation.  I would be interested in your comments. 

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What's Your Story Strategy? Why Every Organization Needs One

What's Your Story Strategy? Why Every Organization Needs One | Just Story It! Biz Storytelling | Scoop.it
Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
Karen Dietz's insight:

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, August 5, 2015 8:55 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Johan Sundström's curator insight, August 7, 2015 12:55 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.

 

But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.

 

I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.

 

May the story force be with you!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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The Wrong Way To Tell A Biz Story -- Cartoon

The Wrong Way To Tell A Biz Story -- Cartoon | Just Story It! Biz Storytelling | Scoop.it
The wrong way to tell a business story...

@tomfishburne #contentmarketing #storytelling #brand #brandmarketing pic.twitter.com/xNauok9L54
Karen Dietz's insight:

LOL -- once again cartoonist Tom Fishburne hits the nail on the head.


It's Friday and time for some fun. Hope this brings a grin to your face. Check out Tom's other cartoons at https://marketoonist.com/

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Storytelling in Branding: Using Narrative Psychology

Storytelling in Branding: Using Narrative Psychology | Just Story It! Biz Storytelling | Scoop.it
Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…
Karen Dietz's insight:

This post, written by Jeff Swystun, is a great discussion about how storytelling is changing branding and marketing. What I really like is his thorough treatment of the topic that totally makes sense for anyone in marketing.


Swystun lists 3 ways storytelling is changing branding:

  1. It's not about telling
  2. It's organic
  3. Stories don't end


#3 I'm not so keen about. I think a better way to view storytelling in branding is in terms of story cycles instead of stories that never end. The concept of story cycles will give marketers/branders much more control over their work. Why? Because eventually you need to bring closure to your audience or they will just end up frustrated and turned off.


Serial storytelling in branding is fabulous (think of the Folgers commercials where we waited for the next installment of the story). But the storyline did eventually end. The company went on then to create other stories in their ads.


There is way more to this article than just the 3 points above. There is history shared and examples given. Swystun writes an entire section on narratives moving people to action -- and how most storied ads don't. His examples show us a better way.


Lots to learn here and apply to your business. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brand Storytelling Isn't Telling, But Showing--Great Examples

Brand Storytelling Isn't Telling, But Showing--Great Examples | Just Story It! Biz Storytelling | Scoop.it

“Brand storytelling is most effective when you're not telling people how great your company is, but rather showing them you're a thought leader.”

Karen Dietz's insight:

The title of this article is nothing knew -- we've known for decades that sharing stories is not about telling, but about showing and pulling people into your world.


So forget the title and go read this post for the 3 ideas for stories to tell.


I really like how the author talks about each type of story and the advice given. There are video stories that are used as examples, which is great and so helpful.


I trust this post and videos will give you some fresh ideas for your business storytelling.

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Story Process: Drinking Game Boosts Your Team's Creativity in 13 Minutes

Story Process: Drinking Game Boosts Your Team's Creativity in 13 Minutes | Just Story It! Biz Storytelling | Scoop.it
Here's how one creative agency has used a drinking game, derived from Pictionary and Telephone, to get more excited and creative about upcoming presentations.
Karen Dietz's insight:

Innovative storytelling is on the rise! Here's the second post today on creative developments in business storytelling.


This drinking game to generate stories made me smile and wish I was in the room with this group!


The post by Ilan Mochari @IlanMochari gives the directions for how to use this game to generate stories and visual storyboards in a fast and fun way. And it teaches everyone a lot about communication, too.


Why would you want to use this game? In this instance it was used to generate new ideas for marketing and branding campaigns. As the author says, it's easy to rinse and repeat previous campaigns, and harder to come up with new ones.


I think it's ingenious and definitely want to try it out. If you experiment with it, let us know what happens. And what other ways could you use this game in business?


Have fun and story on :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rona Lewis's curator insight, April 9, 2015 12:45 PM

I think it would be even MORE fun with a glass of wine!  We at RonaCorp have a similar exercise with crayons!  Pass it on!!

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Brand Storytelling: 3 Different Ways To Think About It For Success

Brand Storytelling: 3 Different Ways To Think About It For Success | Just Story It! Biz Storytelling | Scoop.it
To tell the most effective stories, you have to have an awareness of the frames through which your audience will consume them.

Via Jessica Kelly
Karen Dietz's insight:

Do you know what pareidolia is? Do you know about framing and how it connects to pareidolia? Do you know the 3 types of brand messages to use?


If you answered "no" to any one of these, you are going to want to read this article. Written by branding professional Laura Petrolino, she takes us deeper into successful brand storytelling.


Understanding what pareidolia is and it's link to storytelling is crucial. From there you can to better framing, and then move on to improved messaging.


Dig into this article if you want better brand storytelling for your business. The only thing I wish the author had done for us is give us a few brand storytelling examples. Hopefully next time. That being said, the information here could still make a world of difference for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Jessica Kelly's curator insight, March 24, 2015 6:59 PM

What's pareidolia, and why does it matter in terms of brand storytelling/framing? If you don't know, you will as soon as you read this very interesting, informative, useful (and several other positive adjectives) post. Bonus: As the title indicates, you'll also read about three storytelling categories--reinforcer, supporter, and challenger. Yep, it's a good post.

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Dark Storytelling, Marketing, and New Horizons for Biz Stories

Dark Storytelling, Marketing, and New Horizons for Biz Stories | Just Story It! Biz Storytelling | Scoop.it
the marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes david berkowitz.

Via Eric_Determined / Eric Silverstein
Karen Dietz's insight:

Ahhhhhh, now here's an article that will cause you to step back and get you thinking. It's about the underbelly of storytelling -- or dark storytelling. And how to avoid that path. I've experienced all that is shared in this article in my work with clients.


What I love is how the author, David Berkowitz @dberkowitz, pushes back against the current state of storytelling in marketing, and shows us where its power -- and the future -- really rests.


This is a rare article to find, but it speaks truth. Time to get wiser -- and better -- at our business storytelling. This article will help you do that.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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CIM Academy's curator insight, March 24, 2015 5:45 AM

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Amarens Schuurmans's curator insight, March 24, 2015 7:43 AM

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

Arielle Monnerot-Dumaine's curator insight, April 2, 2015 11:48 AM

so true ! 

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Here's Why Startups Need Storytelling (or any biz)

z

Karen Dietz's insight:

It seems it's the day for SlideShare programs! Here are 14 slides that quickly lay the case for business storytelling. And what I really like is that if focuses on intentions and results. This is good -- otherwise we fall into "let me tell you a story so you'll buy my product", also called transactional storytelling.


Transactional storytelling doesn't get at the true power of business storytelling. This Slideshare easily shows us why.


After you view these 14 slides, another SlideShare will load that goes through what makes a good story. Well -- the focus is on the hero story, which is one kind of story. The author gives some really good examples. 


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Marc Kneepkens's curator insight, March 10, 2015 2:54 PM

Great SlideShare. We all need stories. Have a startup? Tell its story. Have a pitch? Tell a story. Catch the attention. Use the imagination. Have a team and want to create a culture? Tell a story. And so on.

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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | Just Story It! Biz Storytelling | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod
Karen Dietz's insight:

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Your Future Story: The Single Most Important Question To Ask Employees

Your Future Story: The Single Most Important Question To Ask Employees | Just Story It! Biz Storytelling | Scoop.it

If you’re spending a great deal of energy and hand wringing over how well your company is regarded in the marketplace, you’re not alone.  It's a well-accepted fact that as the brand affinity needle drops or stagnates, companies are forced to ride down the slippery slope of lost market share, declining profit margins and damaged stakeholder enthusiasm.

Karen Dietz's insight:

Here's the direct link: https://www.linkedin.com/pulse/single-most-important-question-you-should-ask-every-jim-signorelli


Colleague and fellow curator Jim Signorelli, author of Story Branding, has written a great piece here about when an organization's story stops working and what to do about it.


He offers a question that you can ask every employee that tests how effective your 'story' is, and the consequences depending on the answer.


Depending on your results, Jim then offers the new kind of story your organization needs. Brilliant! 


Enjoy this quick piece and the question you should be asking yourself, too.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it  @kdietz

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The Latest: Storymakers -- Ways Brands are Battling Storytelling

Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coc…
Karen Dietz's insight:

Oh boy -- I like part of this SlideShare, and don't like other parts of it. Basically this is about how storytelling is maturing in the branding field.


Here's what I like: brands are finally getting beyond the "telling" part of working with stories, realizing there's gold in listening to/capturing/promoting the stories customers are sharing back with you.


There's also a nice definition of Storymaking. which is facilitating and tapping into the stories people are creating and sharing with each other. I guess they are "making" stories together.


Next the author, Dan Berkowitz, shares a chart of Storytelling versus Storymaking that seems OK -- these dynamics of storytelling have long been recognized. I quibble with juxtaposing Storytelling as "Approved" to Storymaking as "Authentic", however.


He then lists the action steps to get to storymaking, which seem reasonable for branding and advertising folks to take. Ads and social media examples are included. But outside of this field, all of these steps might not apply or work.


I kind of laugh though -- because we are still dealing with polarities of decentralized, unpredictable, fan-inspired storytelling and the desire for corp. control bleeding through here. There's a big difference between being deliberate and being in control, however.


Here's what I don't like -- the title of this SlideShare. The revenge of the storymakers?? Really??!!  Or "backtracking on storytelling"? How absurd. But LOL -- it got our attention :)


Bottom line: I'm happy to see advertising and branding folks finally waking up to the power of story dynamics. Some refinements need to be made, though.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Corporate Storytelling: The narrative is the thing

Corporate Storytelling: The narrative is the thing | Just Story It! Biz Storytelling | Scoop.it
Alan Berkson has a unique place in the world of thought leadership. He is the guy who has the science of the corporate narrative nailed. Just plain pinned. He is gracing our blog with a post that tells the story of telling stories on behalf of corporations. Listen up.
Karen Dietz's insight:
Curated by Jim Signorelli, the newest addition to the Just Story It Curation Team! Here's his insight:

...And nail it, he does! There are many points to ponder in this article, including a very insightful definition of the corporate narrative: 

"The story that embodies the essence of your business in action, comprised of more than just products and services, and even more than your mission statement.  It's what your company stands for, and how it's making the world a better place. It's a story that comprises your strengths AND your weaknesses." 


I also enjoyed his prescription for preventing FUD (full unwanted disclosure) and the dangers it can present in a world where brands are now more transparent than ever. 


A five-star article for sure! 


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Stephen Dale's curator insight, August 23, 2015 6:10 AM

It’s no longer enough to share the same message on multiple channels. Care needs to be taken to not only take advantage of the value proposition of each platform—e.g., print, video, TV, social—but to be sure all the messages are complimentary and add up to a satisfying whole.

Brent MacKinnon's curator insight, August 23, 2015 9:09 AM

I like the driving purposes of business storetelling that are so clearly evident in this article.

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Are We In 'Narrative Collapse'?!

Are We In 'Narrative Collapse'?! | Just Story It! Biz Storytelling | Scoop.it
Vision Critical Summit speaker Douglas Rushkoff gives a preview of his keynote and shares his perspective on the evolution of brand storytelling.
Karen Dietz's insight:

OK -- here the author of the book Present Shock, Douglas Rushkoff, gives us his perspective on storytelling and branding.


Did you know we are in the post narrative age? That "narrative collapse" has happened? That we can no longer tell stories with a beginning/middle/end? That technology has killed narrative? That we don't need narrative and are better off without it? That people really only want facts? Apparently this has been going on since 2013.


What a bunch of hooey. I find these statements unbelievable -- but they do make for provocative interviews and high book sales, IMHO.


Why am I so skeptical? Because we are hardwired for stories. We think and talk in stories. As my colleague Jim Signorelli says, he hasn't noticed anyone giving a standing ovation lately for a pie chart.


I am thinking a more solid reason behind why a lot of narratives are not working in branding are because they are either mediocre stories, or businesses really don't understand their customers so there's a mismatch between the stories and the audience.


Frankly, mediocre storytelling is rampant in business, sorry to say. It was really hard to find great stories to cite in our book "Business Storytelling For Dummies". Like anything in life, if you want to get good at storytelling, it takes dedicating time and resources.


I do like what Rushkoff has to say about the use of big data and how it can lead to trouble.


Read the article and tell me what you think. I'd love to know your perspective.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Kajsa Hartig's curator insight, August 20, 2015 4:03 PM

"Given the attention span of customers today, companies know that they can’t tell the traditional stories with a beginning, a middle and an end. Most companies compensate for this by creating brand narratives in a disjointed way, through mashups and sequence advertising. Rather than responding to a post-narrative environment, companies resort to telling a story that unfolds over the course of several commercials."

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Cool Tool For Visual Storytelling

Cool Tool For Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it
Create albums enriched with insights and design. Add text, maps, the weather, tourist info and 10,000+ other elements.
Karen Dietz's insight:

I was just sent to this site to look at and I think it has some pretty awesome visual storytelling potential. I have no financial relationship here -- just passing along a new tool for you to consider.


The app is coming to you from the Netherlands and co-founder of myalbum Jos de Schiffart @schiffart.


I've tested out the site and app and really like it. It is very intuitive and easy to work with. The end result visually is stunning. Plus they just released their iPhone app today.


I think lots of you could use this tool -- myself included -- to create fabulous stories for your business. You might want to try it out.


Of course, your success with this tool will depend on actually crafting stories instead of just a progression of photos. You know -- stories that have a beginning-middle-end, a problem and resolution. And don't forget the transformation that occurs, and a key message at the end. But you know what to do!


Have fun with this new app and go create some incredible stories!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Storied Characters: How to Increase Your Blog Reader #s

Storied Characters: How to Increase Your Blog Reader #s | Just Story It! Biz Storytelling | Scoop.it
Get 100,000 blog readers by creating personas, optimizing your posts, and converting casual readers into dedicated blog subscribers.
Karen Dietz's insight:

This hand dandy free guide from HubSpot (I have no affiliation) is all about storytelling. Their premise (and mine) is that without well developed personas, it will be hard to market effectively and get high numbers of blog readers.


Personas are simply storied characters about who uses your products/services. Do these well, and you will be light years ahead of others.


What I like here is how complete the section is on creating personas. There are clear instructions and 2 pages of questions to help you flesh out your characters.


The rest of the guide focuses on how to optimize and promote your blog post.


Crafting great personas/storied characters will definitely make a difference in your business. And I love that this guide addresses a side of business storytelling that often gets overlooked.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Getting Unstuck From The "Why" In Your Biz Storytelling

Getting Unstuck From The "Why" In Your Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it
Dear Mr. SinekI’ve sat back long enough.  Something has to be said.Because of your Ted Talk and your book, Start With Why,  you have made my life miserable.  It’s become difficult to sit in meetings and hear people quote you saying,  “people don’t buy WHAT we do. They buy WHY why we do it.”  My consonants cringe every time I hear it.  Enough is ENOUGH Mr. Sinek.    Okay, I get your whole WHY bit.  For too long WHY has been ignored.  For many brands it still is. And yes, brands should have a purpose, as you ve
Karen Dietz's insight:

LOL -- my story branding colleague Jim Signorelli went on a rant today about focusing your stories on the "why" ala Simon Sinek.


You know, it is all about moderation and Jim brings some very valid points into his short blog post. Plus it's fun to read.


Bottom line -- "what" and "why" go together. Read Jim's thoughts on why "why" alone alone doesn't cut it. It will make you a far better storyteller.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jim Signorelli,Story-Lab's comment, April 28, 2015 5:59 PM
Thanks Karen, as always!
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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Just Story It! Biz Storytelling | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.
Karen Dietz's insight:

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Janet Vasil's curator insight, April 11, 2015 2:51 PM

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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Do you stink at visual storytelling? Then here are 17 battle-tested resources for you

Do you stink at visual storytelling? Then here are 17 battle-tested resources for you | Just Story It! Biz Storytelling | Scoop.it
Even if you have an eye for design, you may still suck at making visuals for your campaigns. These 17 resources can help – no Photoshop skills required.
Karen Dietz's insight:

When you want to do visual storytelling well, you need great tools and a little design know-how.


What makes a great tool? It's easy to use, there's hardly any learning curve, and you don't need to know about design to produce fabulous material.


What about design know-how though? Well, as you use the tools if you want to go a bit deeper and become more design savvy, there are some easy ways to boost your knowledge.


Hence this post by Ritika Purl about 17 resources to help you with visual storytelling.


Some of these you might know about -- like Prezi. But what I like that Purl has done is also list the shortcomings for each tool.


Gems you probably haven't seen before is Karen X Cheng's blueprint for hacking design and General Assembly's Visual Design Hacking Class. Or Unbounce's Guide to Conversion Centered Design -- now that looks cool.


I'm also going to check out Canva. I've been looking for a tool to put together photos and text that tell a story.


Enjoy these. I hope you find good stuff here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Chem-Dry: Success in Lead Generation Through Storytelling!

Chem-Dry: Success in Lead Generation Through Storytelling! | Just Story It! Biz Storytelling | Scoop.it
How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close rates.
Karen Dietz's insight:

The numbers shared in this article are great. This is quite a terrific example of a company -- Chem-Dry -- successfully using storytelling to increase their lead generation by leaps and bounds.


See -- storytelling works! The author of the article, Joe Matthews, interviews Bill Knight, Chem-Dry Carpet Cleaning's vice president of franchise development, about why they switched to storytelling to increase their leads.


It's a good story and the stats shared are powerful. You too can learn from Knight as he shares the storytelling strategy that worked.


Go get 'em! Use storytelling to bring in more leads for your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons

Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons | Just Story It! Biz Storytelling | Scoop.it
The fourth of the branded "Inside Films" series directed by Robert Stromberg, also stars Colin Hanks and Catherine O'Hara.
Karen Dietz's insight:

This must be the day for creative storytelling because here comes Intel and Dell with their 4th installment in their social film series "What's Inside".


Since 2011 Intel has been making these films. Another came out in 2011, and the third in 2012. The article has links to other posts about the films.


As it turns out, Intel is releasing the entire series soon. The current film debuts on Hulu, with new episodes weekly for four weeks, then starting May 6 the full series will be available on WhatLivesInside.com and YouTube. Yeah!


This is brilliant marketing and storytelling. If Intel can tell us stories about their invisible product (computer microprocessors -- what makes your computer go), which you will never see but can't live without, then you can too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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