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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Becoming a More Effective Leader--Storytelling Feeds The Roots

Becoming a More Effective Leader--Storytelling Feeds The Roots | Just Story It! Biz Storytelling | Scoop.it
If I had my way, any face-to-face leadership development program on the planet would first start with the facilitator showing a picture of General Sherman. No, not General William Tecumseh Sherman – military strategist and General of the Union Army during the United States Civil War in 1861 through 1865 [...]
Karen Dietz's insight:

Storytelling is finally being recognized as an essential leadership skill to master. This article by Dan Pontefract gives us a model to help us think about this. He also shares the latest stats on the state of leadership in business and the strategies being used to address the deficit.


As you read through his model, he first tackles the roots of effective leadership. 4 of the 5 attributes he names are developed through building storytelling skills. 


What this means is that focusing on becoming a better storyteller develops/strengthens these leadership attributes. This is very efficient! The author goes on to define these attributes, and as you read them you will see how storytelling fits in.


Want good leadership? Want results? Get coached in business storytelling (www.juststoryit.com). Read the article to gain all the insights Pontefract offers. This is Part 1 of a 3-article installment. I can't wait to read the others!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jane Dunnewold's comment, January 13, 5:24 PM
I find even students in an adult workshop setting remember information better and longer if it is tied to a story. I meet people who were in classes with my ten years ago and the things they remember from the experience almost always begin with "I loved that story you told when....." Which of course makes an good teacher want to gather more good stories! It's a delicious cycle.
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Needed: Story + Data Genius, Not A Marketing Major!

Needed: Story + Data Genius, Not A Marketing Major! | Just Story It! Biz Storytelling | Scoop.it
Stop hiring marketers based on credentials and start hiring based on next-generation talent.
Karen Dietz's insight:

Here's a short piece about how marketing has been fundamentally changing as storytelling takes on greater importance for businesses.


The author, Justin Gray, also talks about the 4 new marketing skills to hire for. One of the skills is storyteller. In the marketing world, storytellers are called 'Content Creators'. 


Unfortunately, Gray limits that skill set to journalism. Well, journalism is only 1 form of storytelling and if companies are going to be successful, oral and written storytelling skills are required.


Journalists mostly use the typical pyramid structure to craft their pieces: who, what, when, where, and main point are all at the top of the story. The 'why' and context comes in the middle or at the end so the article can be shorted if space is tight.


The storyteller's pyramid is the exact opposite: we spend time up front setting the stage, creating the context, going through the events, and finally getting to the point/meaning of the story at the end.


That being said, if folks trained in actual storytelling apply for Content Creator jobs, they will win big. So go for it!


And don't forget to read about the other 3 new marketing skills needed in 21st Century marketing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What's the 1 habit successful TED speakers follow?

What's the 1 habit successful TED speakers follow? | Just Story It! Biz Storytelling | Scoop.it
Practice is the one thing that will transform your presentation from good to great.
Karen Dietz's insight:

I'm finally back from giving 2 presentations at the Timpanogos Storytelling Conference last weekend. I found this article and I can vouch for its content because it echoes my experience.


It's one thing to know how to craft a compelling story. It's another skill entirely to be able to deliver it well. Here Carmine Gallo in his article for Forbes talks about the one habit that all great storytellers and TED speakers follow in order to tell a fab story/presentation.


Read the article to discover what it is. I personally know this habit to be true. And it doesn't involve a mirror!


The best way to do this habit is with other people as much as you can. That way you can directly experience what is working in your presentation, and what you need to change. You'll be glad you followed this advice and the advice in the article from Gallo!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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HarryMueller's comment, March 19, 2014 8:39 AM
great ideas and common sense.
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Top Stories for 2013

Top Stories for 2013 | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

It’s always fun to review the year and see what my reader’s most favorite articles were. So here’s the list for 2013!

 

The first list contains the ones that received the most views. The second list has the posts that generated the most buzz.

 

If you missed any of them, go grab them now. Have fun and I can’t wait to see what 2014 brings :)

 

Most Views:

  1. Presentations Infographic -- http://www.scoop.it/t/just-story-it?q=presentations+infographic%3A+making  
  2. 7 Tips to Beautiful PowerPoint Presentations -- http://www.scoop.it/t/just-story-it?q=7+tips+to+beautiful
  3. 10 Examples of Storytelling Web Design -- http://www.scoop.it/t/just-story-it?q=10+examples+of+storytelling+web
  4. 5 Powerful Ways for Opening a Presentation -- http://www.scoop.it/t/just-story-it?q=5+powerful+ways
  5. Seven Steps to Perfect Stories?? -- http://www.scoop.it/t/just-story-it?q=seven+steps+to+perfect+stories
  6. 8 Steps to Creating A Great Storyboard for Innovations -- http://www.scoop.it/t/just-story-it?q=8+steps+to+creating
  7. Storytelling – the #1 Business Skill for the Next 5 Years -- http://www.scoop.it/t/just-story-it?q=the+%231+business+skill
  8. Why Your Brain Loves Music (and Stories) -- http://www.scoop.it/t/just-story-it?q=brain+loves+music
  9. Using Story in Design, Innovation, Problem Solving -- http://www.scoop.it/t/just-story-it?q=using+story+in+design%2C+innovation
  10. Big Marketing Activity Coloring Book -- http://www.scoop.it/t/just-story-it?q=big+marketing+activity+coloring

 

 

Most Buzz:

  1. Create Great Video Stories -- http://www.scoop.it/t/just-story-it?q=create+great+video+stories+with+new
  2. Creating Great Images With Quotes -- http://www.scoop.it/t/just-story-it?q=creating+great+images+with+quotes
  3. How to Create Storied Videos to Capture Your Audience -- http://www.scoop.it/t/just-story-it/p/4010657482/2013/11/08/how-to-create-storied-videos-to-capture-your-audience
  4. 7 Tips to Beautiful PowerPoint Presentations -- -- http://www.scoop.it/t/just-story-it?q=7+tips+to+beautiful
  5. 7 Great iPad Apps for Creating Comic Strips -- http://www.scoop.it/t/just-story-it?q=7+great+ipad+apps+for+creating


Happy New Year everyone! Let's rock it in 2014!


This was review written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Patricia Stitson's curator insight, January 3, 2014 12:51 PM

Thanks for the insight Karen!

Suggested by Daniel Watson
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Storytelling--The #1 Business Skill Of The Next 5 Years

Storytelling--The #1 Business Skill Of The Next 5 Years | Just Story It! Biz Storytelling | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
Karen Dietz's insight:

What a fabulous article by author Shane Snow about the power of storytelling. And it's a terrific twist on how storytelling was used -- on the streets and part of a Kickstarter campaign.


I love people's creativity and their ability to find amazing and ingenious solutions around problems. This article has a great story, links it to business applications, and is inspiring to boot. What more could you ask for?!


Have fun reading this article. You don't need to get as wild as Amanda Palmer -- but then again, maybe you do :) In any event, it shows how storytelling is showing up in different modes to make an impact.


Many thanks to fellow curator Daniel Watson @rhodanmc and http://business-improvement.rhodan.com.au/ for suggesting this article!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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Karen Dietz's comment, August 27, 2013 12:48 PM
Thank you David, Penelope, and Ron for your comments and insights!
Penelope's comment, August 27, 2013 10:37 PM
You're welcome, Karen. Thanks for sharing this great article. Loved it!
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How To Answer "What do you guys do?" Storytelling For Startups

How To Answer "What do you guys do?" Storytelling For Startups | Just Story It! Biz Storytelling | Scoop.it
In my recent talk on founder storytelling for international business school students at Stanford, a woman named Beatriz asked about the best way to answer a very basic question she receives all the
Karen Dietz's insight:

Article Link: http://linkd.in/10AQdVk 


This is the #1 story application people have the most difficulty with, hands down. When asked "What do you do?" the need for a story becomes acute, especially at networking events.


Yet the fall-back position is to describe our work (boring!) -- just like the veterinarian did in this article. But as the author of this post, Andrew Raskin says, that's the last thing you want to do.


You want to share a quick story instead. Raskin's advice and the story he tells about this predicament is right on. As is his example of the solution he shares.


Why else would you want to share a story? Because every time someone asks, "What do you do?" it is an opportunity to create a connection, engage in meaningful conversation, and generate a relationship. Relationships build business. 


Run, don't walk to read this post. Get this skill tucked into your belt and go forth to make your mark in the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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6 Steps: How Leaders Can Tell a Great Story

6 Steps: How Leaders Can Tell a Great Story | Just Story It! Biz Storytelling | Scoop.it
It’s a skill every leader needs to master.

 

"We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?"


Via Gregg Morris
Karen Dietz's insight:

What a great article with real practical advice!  All the steps are here for any leader to follow to become a better storyteller.


And I really like the 2 case studies shared. Not only are they written as as stories (an uncommon experience), they are terrific examples of 2 ways stories have been used by leaders and the results that occurred. 


Many thanks to fellow curator @Gregg Morris for finding and sharing this piece.

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Carol Sherriff's curator insight, August 1, 2014 11:31 AM

Harvard Business Review blog that brings together advice from both marketing and evolutionary biology to provide tips on how to tell a great story.

Daniela's curator insight, September 12, 2014 6:31 PM

Herramientas y detalles de como podemos contar bien las historias.

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Is brand storytelling really about storytelling?

Is brand storytelling really about storytelling? | Just Story It! Biz Storytelling | Scoop.it
Storytelling is quite the buzzword these days. Shane Snow even predicted storytelling would be the #1 business skill of the next 5 years. I’ve become i
Karen Dietz's insight:

What a great piece this is! Written by Keith Nerdin, it tackles whether all the buzz about storytelling and branding really makes sense. Nerdin takes a very common sense approach to this question and his conclusions are spot on.


What I also appreciate is that Nerdin approaches this question from a beginner's mind. He admits he is new to the biz storytelling world. As a result, his discussion and insights are very refreshing.


Too often those new to the field simply parrot what has already been said. Not Nerdin. He's put a lot of thought into the topic of story branding and is not afraid to share these with us.


This is a well written post that I think you will enjoy. And learn from. I won't spoil the ending for you but will tell you his words cut through all the hype out there.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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oconnorandkelly's curator insight, February 26, 2014 1:46 PM

Tremendous read ..... please do.

Barbara Ganley's curator insight, February 28, 2014 9:50 AM

Exactly...

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Being a better leader: 11 Simple Concepts (storytelling as foundation)

Being a better leader: 11 Simple Concepts (storytelling as foundation) | Just Story It! Biz Storytelling | Scoop.it
Being likeable will help you in your job, business, relationships, and life. I interviewed dozens of successful business leaders in my last book, Likeable Business, to determine what made them so

Via Bobby Dillard
Karen Dietz's insight:

This post is originally from fellow curator Bobby Dillard. Thanks for this Bobby!


What a great chart! And of course I like it because storytelling is a foundational piece. But that aside, it does show how critical storytelling has become to being an effective leader. What to motivate and inspire people? Stories are your best vehicle. Want to have your values and vision come alive and be embodied? Stories are the answer again.


And great storytelling doesn't happen without great listening, too. So I'm doubly happy that listening also made it into the chart as another foundational skill.


Keep this chart handy -- I know I'm going to as I work with leaders and MBA students. And may 2014 totally rock for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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FRANK FEATHER ~ Business Futurist's curator insight, December 30, 2013 7:26 PM

Be a Better Leader: 11 Simple Concepts

Emeric Nectoux's curator insight, December 30, 2013 11:54 PM

The core value of a transleader.

Ron McIntyre's curator insight, December 31, 2013 1:42 PM

Great structure.  Simple in nature but hard to execute in a genuine way every time.  Worth looking to by all leaders.

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5 Steps for Leaders Struggling to Lead Positive Change --Leverage Stories

5 Steps for Leaders Struggling to Lead Positive Change --Leverage Stories | Just Story It! Biz Storytelling | Scoop.it

Interestingly, the amount of time leaders spent on the issue had little impact on their success; the correlation was barely significant. But how they spent their time, including the number of sources of influence they applied, had a huge impact.


Via ozziegontang
Karen Dietz's insight:

I found this post on friend and fellow curator Ozzie Gontang's scoop.it page. Ozzie has worked for decades with Sr. Execs as a top notch Vistage Chair. I like this article for several reasons because the 5 steps relate to storytelling. And I love the photo above (a key storytelling skill)!


I agree with all the article says, and will elaborate on how storytelling amplifies each of the 5 steps:


1. Focus on behavior. When engaged with storytelling you are not only focusing on the behavior you spark in others, your personal stories offer great lessons and insights into your own behavior -- past, present and future. Our stories evolve with us and those we tell today may mean something different in the future. Our stories can teach us many great truths about ourselves and the world.


2. Connect to values. Here stories are even named in the article. But I'll go further. The stories you share in your org need to connect and demonstrate values in action -- yours, theirs, and ours (the collective). And in the proper context, the values of customers. That's a multiple win.


3. Invest in skills. Like storytelling skills :)) Don't miss out on amazing biz opportunities because you couldn't tell a compelling story. And don't think that just because you're the CEO you already know how to do this. It ain't necessarily so.


4. Leverage peer pressure. Stories are a fabulous way to transmit knowledge and use 'peersuasion'. This can happen either through stories simulating experiences, or by demonstrating how others have already taken action. I'm sure there are more ideas here, too.


5. Change the environment. Stories can change perspectives and the ways people relate to each other and their environment. Or use a symbol in the physical environment to remind people of a popular story that helps strengthen the culture.


Thanks Ozzie for this article!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Karen Dietz's comment, July 30, 2013 8:32 PM
You are in a tough situation Carolin and it reminds me of the go-go days of bank mergers when I was consulting in that industry. And yes, silos became stronger because of high degrees of uncertainty. Your instincts are right -- the more people can get to know each other across silos, the walls will start becoming more permeable. Story sharing across groups (one-to-one or in group settings) is really critical here.
Karen Dietz's comment, July 30, 2013 8:32 PM
And thanks for sharing Carolin!
Karen Dietz's comment, July 30, 2013 8:53 PM
And thank you SmartCoach, Kati, and Regine for your comments and additional insights you've shared!

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