Rage, Rant & Rave. I am pissed off and I've had enough. Here is why. There is this big hoopla now around storytelling versus storydoing. Oh my God. As if Aristotle in 500 BC - yes 2600 years ag...
|Scooped by Karen Dietz|
A few articles ago I curated the piece on the research between storytelling and storydoing companies. http://www.scoop.it/t/just-story-it?q=storydoers
As I said in my review, I applaud the endeavor to quantify storytelling, and the results shown are promising. But some of the assumptions are troubling and I end up having more questions than applause. Some of the comments in the discussion thread in the online article by Ty Montague are interesting too. Some make valid points. Some raise my eyebrows.
In any event, my friend and business story colleague Ashraf Ramzey in the Netherlands chimes in with his opinion in his recent blog post. He is hot under the collar like I get sometimes :) Ashraf is brilliant, knows his stuff, is well trained in storytelling, and he isn't just blowing smoke.
For Ashraf, the research is just another expression of the hype around storytelling these days. And he puts in a better context some of the thinking these days about business storytelling and marketing/branding.
Many thanks Ashraf for weighing in. And I hope my readers are getting the sense that there are many sides to business storytelling. The clearer we are about the approaches, methodologies, terms, etc. that we are using, the better of we will be.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it