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Just Story It Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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6 Ways Customer-Generated Stories Can Double Your Return

6 Ways Customer-Generated Stories Can Double Your Return | Just Story It Biz Storytelling | Scoop.it
Find out how a major healthcare brand used social media and user-generated content to double the return on their social media investment.
Karen Dietz's insight:

Social Media Examiner (SME) has done it again with a fab post on how to get into user-generated content. That's geek speak for stories customers generate themselves about your product or service.


And truly, that's what we all want. Pushing your messages to the marketplace is so yesterday. One of your hottest leverage points in business storytelling is having customers share their stories. That's where the gold is in building loyalty, trust, and raving fans.


But how do you really do that? Well, that's what this article is all about. The author, Louise Julig, gives us a solid example of Medtronic doing just that (it's great to learn from others efforts). She also shares tips as we follow along about how Medtronic sets up and stimulates customer stories, plus also converses with customers using different social media platforms.


It's a meaty article that will give you lots of ideas.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, July 2, 9:33 AM

Re zooming on customer is the secret of success. 

@Karen Dietz picked real life drama in a sensible way to pitch storytelling, very clever.......

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Want More Traffic? 5 Ways For High Impact Visual Storytelling

Want More Traffic? 5 Ways For High Impact Visual Storytelling | Just Story It Biz Storytelling | Scoop.it
Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic.
Karen Dietz's insight:

What a great post this is by Donna Moritz for Social Media Examiner. No doubt about it -- if you want more traffic, creating visuals that trigger a story in someone's mind or that tells a story outright is the way to go.


Moritz shares with us visual storytelling principles that get the job done. And she includes lots of examples which I love because we can actually see what she's talking about. Yeah! The examples alone will give you plenty of ideas for what to do.


And the principles are spot on: be consistent and quick, deliver on your audience's needs, use an obvious call to action, plus 2 more. This is a meaty article with tons of good points to make, so dig in.


Heads up: ads are not visual stories. Instructions for putting on makeup are not stories. Tips are not stories. But as long as any of these are structured and crafted as a problem and a resolution with a main character and a challenge to overcome, they can all be stories. Single photos and quotes can trigger a story in someone's mind: "What a beautiful lake. That reminds me of the time when we visited Crater Lake and I fell off the trail..." So pay attention and make sure you stay in the land of stories. Why? Even greater connection to your audience.


My only wish is that Moritz had shared tools to use to create visual stories. I recently wrote an article on this for Curatti that you can access here. It's a list of my favorite tools, or articles reviewing top tools. I'll also bring the Curatti article into this curation.


OK -- you've got lots to play with so have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Move Video Viewers To Action--Persuasive Videos & Sharing Your Stories!

How to Move Video Viewers To Action--Persuasive Videos & Sharing Your Stories! | Just Story It Biz Storytelling | Scoop.it
Social media marketing podcast 31, in this episode James Wedmore shares how to create persuasive videos and how to get viewers to take action.
Karen Dietz's insight:

This is both a podcast to listen to and an article about the material covered in the podcast -- just in case you don't have time to listen to the audio file.


That is one of the things I like most about Social Media Examiner -- for podcasts they always include the content in their posts for people like me who want to read.


I curate this article because it has some unique twists for creating videos that will help grow your business. Here's the basic formula that James Wedmore, author of The YouTube Marketing Book, uses to get traction. I've added where sharing your stories comes in:


  1. Attention Grabber
  2. Intro Bumper (the story of you)
  3. The Content (stories of your product/service and results people have experienced. NO boring lists of features/benefits please!!)
  4. Outro Bumper (a variation of the Intro Bumper)
  5. Outtakes (bloopers)


I love the notion of including Outtakes in the video! As James says, people like getting to know you personally (and that we all make mistakes) and what a fun way to do that.


The article goes into more specifics about each of the 5 pieces listed above. I've reminded you where stories fit in so keep those in mind when going through the post.


Enjoy and have fun putting together your next video based on these steps!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Social Persuasion: How to Move People to Action | Social Media Examiner

Social Persuasion: How to Move People to Action  | Social Media Examiner | Just Story It Biz Storytelling | Scoop.it
Social Media Marketing Podcast 008: In this episode Derek Halpern talks about how the power of persuasion moves people to action.


No doubt about it -- the toughest part in crafting effective business stories is the ending.


In other words -- your key message along with the words and phrases you use at the end to move people to action. That is the point of business stories, isn't it?


We all need help with this and it is not all that easy to do. So while this article and podcast doesn't have stories or storytelling in its title or text, it is undeniably about business narratives -- and how to have them work for you.


Just keep it authentic folks. It is easy to turn storytelling into manipulation. It's a fine line to walk. So pay attention to that dynamic and keep trying to do your best.


Read this post, listen to the podcast, and keep mastering how to (authentically) move people to action with your stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Telling Your Story Visually -- 4 Tools To Help

Telling Your Story Visually -- 4 Tools To Help | Just Story It Biz Storytelling | Scoop.it
Do you want to create more interesting visual content? This article shows four of the best free tools to create strong visual content for social media.
Karen Dietz's insight:

Here's a terrific post from Social Media Examiner about 4 easy tools to use to create visual stories.


Yes, sharing stories to grow you business is a sure fire strategy. That means creating a mix of stories that you share both orally and visually.


But what tools to use to create an infographic? Or a video? Or a slideshow that you can turn into a video? Or how about a graphic design platform to create cool unique images without spending a fortune on a graphic designer?


All of that is covered here -- and it boils down to 4 recommendations. Yeah! I like that. 


Some of these platforms I've reviewed before. But now the top ones are all in one post. 


Go get creative and have fun with these!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story as Strategy: How Social Storytelling Creates More Business

Story as Strategy: How Social Storytelling Creates More Business | Just Story It Biz Storytelling | Scoop.it
Social Media Marketing Podcast 69, in this episode Gary Vaynerchuk Gary shares why storytelling is important for your business.
Karen Dietz's insight:

Here's what I like about this podcast from Social Media Examiner (SME): its focus on storytelling being an overall strategy to generate business growth.


These days growing your business is not just about all the tasks you need to do with a few stories thrown in. For short-term results and long-term success storytelling needs to be front and center. In other words, it is the backbone of your business strategy.


And this podcast shares exactly how and why story as strategy is key. SME interviews Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook: How to Tell Your Story In A Noisy World. OK, I'm not crazy about the title -- it reminds me of being in a slug fest -- but I get the message about the importance of storytelling.


About half-way through the interview/blog post he shares why storytelling is important. And then goes into the notion of micro-content plus how to use story effectively to drive conversions and sales.


I know you'll enjoy the podcast and reading the synopsis in the blog post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, December 3, 2013 10:46 AM

Interesting review from Karen Dietz. We all like to share human experience in storytelling

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Strategic Story and The Storytelling Leader

Strategic Story and The Storytelling Leader | Just Story It Biz Storytelling | Scoop.it

"Because of my 10-years of involvement with Storytelling, I have had great opportunities to learn more about the engaging concepts of story, how to construct them, and how to deliver them."

 

The author, Jeff Brunson, is married to Becky Brunson who is the Program Administrator for the International Storytelling Center. Here he writes a delightful piece with gold nuggets at the end. His insights toward the bottom of his article are a perfect counterpoint to the article I just curated on how to persuade people to take action with your stories: http://www.scoop.it/t/just-story-it?q=examiner 


Jim's storytelling principles are at the heart of effective business storytelling:

  1. The Story Is Told for Another
  2. The Story is Toid In Search of a Truth
  3. The Story is Told Because you Care for the Hearer


Now what would happen if our business storytelling, brand stories, and marketing stories not only moved people to action, but met these criteria also? 


Well, for one -- you'd avoid all those feelings of manipulation.

And second -- your storytelling would be truly great work


For me, these are the business storytelling principles to aspire to! Read both articles and learn the dance of balancing these principles with persuasion / influence.


Thank you Hans Heesterbeek and Gregg Morris for originally finding and sharing this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Gregg Morris, Hans Heesterbeek
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