Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Does Your Brand Tell a Powerful Story?

Does Your Brand Tell a Powerful Story? | Just Story It! Biz Storytelling | Scoop.it

"Brilliant's not enough in today's economy--you need a compelling story so people will remember you. (#branding Does Your Brand Tell a Powerful Story?)"


There are good tips and insights here on finding and sharing your business's brand story.  I particularly like how the author talks about the 'energy' and 'pulse' of a brand story, encouraging us to "Raise your brand energy levels." The questions posed to get us started are really good also. The entire article is a good read.


Here's to more vibrant, energetic, authentic, personal, humanized brands!

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Social Networking Personas: Who Are Your Customers?

Social Networking Personas: Who Are Your Customers? | Just Story It! Biz Storytelling | Scoop.it
"Untangling the Social Web" is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and busi...


Personas are a great tool for helping you craft your biz stories and connecting more effectively with your customers.


Personas are basically little stories you create about your main customer types (with lots of pics!).  


This article shares 4 social networking Personas and how they interact on line. With this information you can start crafting your stories to connect with the Personas that fit best with your business.


Oh, and by the way -- which Persona are you? I'm the Professional I think :) 


As the author says, "Take a few minutes to review the full whitepaper (it’s free!) Think about your customers and which of the four types suits them best. Then, take a look at your social media posts over the last few weeks. Are you speaking to your audience? If not, it’s time for a new plan."


But before you do that, also check out Carol Pearson's book "The Hero & The Outlaw" (http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_5?s=books&ie=UTF8&qid=1331399222&sr=1-5) which is all about how to identify and use specific archetypes of your customers and how to shape your marketing content and stories towards them.


Thank you to fellow curator Namita Patel for finding and sharing this article! Check out her content at http://www.scoop.it/t/social-media-mashup 

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Karen Dietz's comment, March 11, 2012 10:18 PM
Thanks for re-scooping this! Have a great week :)
Karen Dietz's comment, March 12, 2012 11:15 AM
Thanks for re-scooping this Debra! Have an awesome week :)
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How to Create Great Advertising with Storytelling | Smart Marketing Strategy

How to Create Great Advertising with Storytelling | Smart Marketing Strategy | Just Story It! Biz Storytelling | Scoop.it
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.


Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!


This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.


Nice -- solid ideas without being too long or difficult to grasp :)

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Karen Dietz's comment, March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)
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Can Your Brand Tell A Workplace Story Like This?

Can Your Brand Tell A Workplace Story Like This? | Just Story It! Biz Storytelling | Scoop.it
We're willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair.


THIS POST HAS MOVED! HERE'S THE NEW LINK: http://www.emotivebrand.com/?s=herman+miller


Love this video from Hermann Miller that very creatively tells their story -- or at least one of their stories! It's a story terrific for recruiting and for just good ol' plain PR.


And I like that the article discusses what works in this video and challenges us all to step up to the plate to create similar stories for our business. Yes, we can do it -- and need to!

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Let’s Stop Saying Viral ("I want my content to go viral")!

Let’s Stop Saying Viral ("I want my content to go viral")! | Just Story It! Biz Storytelling | Scoop.it

In short, “virality” is a weak metaphor for how content is actually shared, because it downplays the role of the user—the person who will actually choose to share it with their networks. It’s preferable, the authors argue to think about content as “spreadable” instead.


Do we want our videos and biz stories to go viral? No, no, no. (Ewww, who wants a virus, anyway?!)


Do we want our videos and biz stories to be shareable? Yes, yes, yes!


I really like this video and article because it so clearly articulates why 'going viral' can never be a strategy. And it clearly articulates what creates spreadability and how to make sure it happens.


Yes! This is the kind of thinking we want that is truly helpful to us all. Watch the video, read the article, and gain the 4 criteria for creating spreadable content.

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How storytelling can help to build your referral business

How storytelling can help to build your referral business | Just Story It! Biz Storytelling | Scoop.it
We all know referrals are your best source for building business. There is nothing...


I like this article simply because it gives a beautiful concrete real-life example of how story sharing brings referrals. We can all learn from this.


Once you get the point, focus on creating 2 or 3 customer success stories. Remember, these stories focus on the customer's problem/issue that was resolved


It's best if these stories are ones you tell about your staff and how proud of them you are in solving a customer's problem, going the extra mile, overcoming an obstacle to meet a customer need, etc.


But if you are sharing a story about something you did to create a win for a customers, then tell it humbly: "The customer who moved me most was...", "I was really proud of myself when I could...," "I loved working with that customer and what I learned from that was..."  You get the idea.


Now -- may many referrals come your way!

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Karen Dietz's comment, March 6, 2012 1:52 PM
Thank you for re-scooping this article! Cheers -- Karen
Namita Patel's comment, March 6, 2012 2:06 PM
Love this article Karen. Thanks!
Karen Dietz's comment, March 6, 2012 4:30 PM
Oh I am so glad Namita! Have a wonderful week :)
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Meet the Coolest Facebook Brand Timelines From Coke to ESPN to Ford

Meet the Coolest Facebook Brand Timelines From Coke to ESPN to Ford | Just Story It! Biz Storytelling | Scoop.it
While Facebook has long been a way to make connections with consumers, it just became a powerful storytelling medium, and an opportunity for brands with interesting stories to tell.


This post is chock full of examples of large companies telling their stories effectively using Facebook's new timeline.


Here's the idea I like: "It's as if dozens of little corporate museums just launched on Facebook."


You too can create a 'corporate museum' for your business on Facebook through sharing your audio, visual, and written stories.  It's eminently do-able. Have fun!

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Infographic: Social Media for Brands is All About the Story

Infographic: Social Media for Brands is All About the Story | Just Story It! Biz Storytelling | Scoop.it

At Social Media Week 2012 in New York City last week, Yahoo! Director of Market Research Edwin Wong presented findings from the Yahoo!/BBDO study, "What's Your Story." The graphic above shows the discrepancy between how consumers and marketers value storytelling.


OK marketers -- get with the program! This quick infographic show how consumers and marketers value stories differently. Consumers want more stories! 


I like that the infographic also shows the kinds of stories customers are seeking.


So get busy all you entrepreneurs, small biz folks, and marketing professionals. This infographic says it all -- find and share those stories!

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Karen Dietz's comment, February 27, 2012 11:27 AM
Thank you for re-scooping this! Have a great week -- Karen
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Storytelling: the Art of Web Development

Storytelling: the Art of Web Development | Just Story It! Biz Storytelling | Scoop.it

In the end, a successful website has a narrative. We can tell something about who the users are that the site is targeting. We can understand what those users can gain by having an experience in the product. The navigation, tools, tone, and environment should support the user and their quest.


While short on specifics or examples, this article is still a good reminder that business websites need an overarching narrative and stories embedded within.


I do like how the author discusses creating customer scenarios so you can craft the website narrative with confidence.  When the author says, "Defining these story arches...." I'm not sure if he means 'story arcs' or 'story archetypes' but both are important.


Since I am once again embarking on re-doing my website (ay yi yi), I'm going to be designing it using all the tools available to me: stories & storytelling, overal narrative, scenarios, and archetypes. But this will take awhile so don't expect anything overnight :)

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How to Create Your Own Promo Video [Story] for Under $100

How to Create Your Own Promo Video [Story] for Under $100 | Just Story It! Biz Storytelling | Scoop.it
If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budget.

 

Well, this article came at the right time! Here is all you need to know, with all the tools listed, to create your promo video.  Simply follow the steps and use the resources the article suggests.  Just make sure you are telling a story and you are good to go!


Thank you fellow curator Steve Haye for originally scooping this article.


Via steve heye
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Your "About Us" Page: How to Make Your Story Part of Your Offering

Your "About Us" Page: How to Make Your Story Part of Your Offering | Just Story It! Biz Storytelling | Scoop.it

What Does Your "About Us" Page Say about You? You may not have such a dramatic story or work in such an evocative location, but you have a story. The key to finding it is asking story (i.e., qualitative rather than quantitative) questions.


What a great article that thoroughly discusses storifying your 'About' page -- whether in print or on your website


The author gives examples and also 4 lessons to help you craft your 'About Me' or 'About Us' story. The end of the article then asks a series of very specific quetions to help you find your story.


Wonderful! Go grab this article and start rewriting your bio/about page so readers and prospects can immediate connect with you in powerful ways.


Thank you fellow curator Kathy Hansen for originally scooping this article!


Via Kathy Hansen
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Karen Dietz's comment, February 16, 2012 2:19 PM
Love this! Thanks for scooping it Kat!
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Aristotle's Storytelling Framework for the Web | Fabrique

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.

 

[thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it.

 

THE ORIGINAL LINK IS BROKEN! HERE IS THE NEW LINK: http://www.slideshare.net/jeroenvangeel/aristotles-storytelling-framework-for-the-web-24466074

Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle's story structure/elements.  Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites.

 

View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results!


Via Kim Zinke (aka Gimli Goose)
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Paul P Roberts's curator insight, October 11, 2013 6:30 PM

Been talking with lots of people about storytelling and how this pervades our lives and should more and more be part of market research. Interesting presentation highlighting Aristotle's story structures and how this has pervaded web design.  For those new to the theory  it is widely accepted that humans are conditioned to learn and engage throught the recognition in patterns in stories, how many times have you watched a film a sensed how the film will end. 

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Storytelling in Business -- Take Your Business to the Next Level

Storytelling in Business -- Take Your Business to the Next Level | Just Story It! Biz Storytelling | Scoop.it
Take your business to the next level in your clients’ minds through storytelling.


I really like the list of uses for stories in business, and I also like the author's list of necessary storytelling skills to build that you don't often find like:

  1. Adaptation
  2. Incorporation
  3. Contemplation
  4. Interpretation


The author also includes advice for following Christopher Vogler's story structure (based on fairy tales) and Carol Pearson's advertising archetypes. While Vogler's and Pearson's works are great, they are not the easiest concepts/material to work with in business storytelling when you are just getting started.


But go grab his other great article on Metaphorshttp://www.entrepreneurmag.co.za/advice/growing-a-business/innovation/creativity-in-business/


Enjoy these quick reads.

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Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company

Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company | Just Story It! Biz Storytelling | Scoop.it

Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.


Here's what I like about this article: as the author says, "For some, telling your story is an uncomfortable experience. I know I've always strived to keep my personal and professional lives somewhat separate, believing that few really care about where I grew up, how I grew up, and what drives me to succeed in business today...Nonetheless, it's fair to say that in an increasingly wired world, where first encounters are often online, a little personality can go a long way. A great story? Even better."


The author then goes on to share 3 tips for finding and sharing your story.


Almost every client I work with initially resists sharing their personal business story. They claim "It's not about me!"  Ha ha. Your business is all about you. They get over it, and we go on. It takes skill to do this well, but they do master it.


So if you have ever had the same feelings, read this article and start getting more comfortable sharing your personal business stories.


There's debate about the superficiality of personal branding. What works in my book is authenticity. If authenticity is satisfied, you are doing well.

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Your "About Me" Page will Seal the Deal | Blogging Tips

Your "About Me" Page will Seal the Deal | Blogging Tips | Just Story It! Biz Storytelling | Scoop.it

There is one page on my blog that has literally driven me nuts because I could not get it right.

No matter how many times I did it, it still gave me nightmares. I don’t even remember what I was putting on there in the initial days.


THE ORIGINAL LINK IS BROKEN! HERE IS THE CORRECT ONE: http://www.reviewzntips.com/about-page-tips/

What another great post about "About Pages" to help us crack this tough nut. This article is specifically slanted to bloggers who either remain anonymous or go on and on about their accomplishments. Both ends of this extreme are not good.


Most "About Pages" are deficient -- either boring, too thin (not enough meaty material), or drone on and on.


Every single one of my clients struggles with this -- it's normal. It's hard to talk about yourself and know if you are hitting that sweet spot in sharing with people who you are.


The author here has giving us a 5 point structure to follow that will definitely help create engaging "About Pages."  


The only missing piece I would add, is make sure you include lots of sensory imagery and an occasional metaphor in your bio. That will really make what you write come to life.


And then read the comments to the blog post -- they are great with more good information/ideas.

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3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger

3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger | Just Story It! Biz Storytelling | Scoop.it
Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people. So, how do you apply this to your marketing?


Love this quick article chock full of great ideas! And a simple 3 story matrix to use. They make lots of sense and the author includes examples


They all make perfect sense to me and are very helpful when working on your business stories to gain more business!

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The Worst Customer Service Narrative In The History Of Branding

The Worst Customer Service Narrative In The History Of Branding | Just Story It! Biz Storytelling | Scoop.it

"In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding is the big guys get it right.

Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile creative types.

It’s just not true."

 

Yep -- don't do what United Airlines did! Did they share a narrative? Yes.  Is it a story? No. And the end result -- something awful.  This is a great example of what we DO NOT mean by 'business storytelling.'


Via Gregg Morris
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Karen Dietz's comment, March 7, 2012 5:21 PM
Thank you for finding this Gregg!
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The Case for Humor

The Case for Humor | Just Story It! Biz Storytelling | Scoop.it
Here are three powerful reasons why using humor attracts customers and helps communication.


This is just a quick post with a powerful message -- don't leave home without your sense of humor!


What I appreciate about this article is the reminder to add humor to the business stories you share in your marketing and branding. Because, as the article says, it attracts customers, establishes rapport, and creates alignment. And it makes us smile!


All Is Fair In Business

A shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read 'BEST DEALS.'

He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading 'LOWEST PRICES.'

The shopkeeper panicked, until he got an idea. He put the biggest sign of all over his own shop. It read: 'MAIN ENTRANCE'


See? Now go have more fun :)

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A. Perry Homes's curator insight, July 24, 2014 11:22 PM

This is an innovative idea that an be incorporated in client relations. 

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Jimmy Webb and the Power of Storytelling for B2B Companies

Jimmy Webb and the Power of Storytelling for B2B Companies | Just Story It! Biz Storytelling | Scoop.it
Songwriting legend Jimmy Webb has written some of pop music’s most enduring ballads, including Wichita Lineman, By the Time I Get to Phoenix, Galveston, The Worst That Could Happen and the rock c...


This post covers lots of familiar ground until we come to this gem: "But this goal [of biz stories] can be accomplished…not by cooking up elaborate tales about the company’s founders or its early struggles… but rather, by pulling back the curtain on how and why the company makes decisions, and by using real-life examples and incidents to provide interest and context."


Hooray! The author talks about how songer-songwriter Jimmy Webb shares stories in his concerts, receiving 10 minute standing ovations. Then the author gives an example of a company to link his points to business storytelling. 


I know you'll gain more insights by reading this delightful article.

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Telling your story means customers will, too!

Telling your story means customers will, too! | Just Story It! Biz Storytelling | Scoop.it
Picking me up at the Minneapolis-St. Paul airport on a cold Monday morning in February — and, really, are there any other kind of February mornings in Minnesota?


THE ORIGINAL LINK IS BROKEN. HERE IS THE UPDATED LINK: http://mckainviewpoint.com/2012/03/page/4/ 


Here's a quick post with a great reminder about WHY to craft your core business stories -- especially if your business depends on referrals (and who doesn't!).


One of my clients gained business through referral only.  But he was not sharing his business story.  That meant people had no story to share with others about his business.  Without a story for people to share, gaining referrals became doubly hard. Ouch!


Go read this article for a few more biz story insights and an example. And start getting more referrals!

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The Future Of Ethics In [Story] Branding | Fast Company

The Future Of Ethics In [Story] Branding | Fast Company | Just Story It! Biz Storytelling | Scoop.it

As a brand guy who’s worked in advertising all my life, I’ve seen my fair share of ethical issues. To be frank, ethics and advertising don’t go together all that well. Training for a career in advertising commonly happens on the job, and the ethical guidelines are filed away somewhere in legal departments’ archived rules and restrictions.


OK -- heady stuff for a Tuesday morning. And who wants to really wrestle with tough ethical issues when it is just a lot more fun to barrell on along in our work.


But at some point, we do need to pause and reflect on the ethical implications of our work.


I included this article because it is a lone voice in the wilderness in the wild and wooly world of story branding. As more and more ad agencies, brand specialists, and marketers incorporate stories and story dynamics in their work to increase engagement, interaction and loyalty, ethical issues arise.


This post is actually a quick read, and I like the 10 guidelines he offers. They dovetail nicely with the Story Ethics Guidelines available as a free download on my site (Article #5 http://www.juststoryit.com/howto).


Of the 10 guidelines in this post, numbers 2, 4, and 5 relate most directly to using stories. #2 is about permissions, #4 is about being transparent/authentic, and #5 is about being vulnerable.


Good points all.

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Story Juice: How Ideas Spread and Brands Grow | Ketchum Blog

Story Juice: How Ideas Spread and Brands Grow | Ketchum Blog | Just Story It! Biz Storytelling | Scoop.it

You know it when you hear it. That great story or idea. The one that’s got “juice” – energy, excitement, possibility. The one that, on its own, has the ability to “get up, walk around the room, shake hands with everyone” and, then travel on. The kind of story that marketers know they need to tell if they are hoping to meaningfully connect with their audiences and then inspire those audiences to “share and tell.”

Easier described than done.


Hey -- go download this free e-book on biz stories and using them to spread your ideas/grow your brand.


It is quite a handy book. I love the breezy language they use, how they describe the process of finding and crafting your stories, and how to work with your stories for branding and share-ability. The book is fun, full of examples and right on.


Good work Julie Fuoti & Lisa Johnson!

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The Content Whisperer -- Coca-Cola's Brand Storytelling Formula To Use

The Content Whisperer -- Coca-Cola's Brand Storytelling Formula To Use | Just Story It! Biz Storytelling | Scoop.it

Imagine your brand as a big book of stories. Each story must have your brands corporate message baked in (not obvious posturing), it must be relevant, timely, provide value, allow for consumer interaction, and be engaging. You want your audience to turn the page and read the next story, don’t you?


This article offers the Coca-Cola content rule and talks about using it to create a repertoire of stories that will define your brand.  So cool!


Read the article to get the formula (mid-way into the post) and the pointers the author has. Then apply to your business stories!

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10 Elements of a Compelling Story | ClickZ

10 Elements of a Compelling Story | ClickZ | Just Story It! Biz Storytelling | Scoop.it

Social media is about creating engagement. One way a consumer can become engaged is by telling a compelling story. And then it is not just about the content; it is about how you tell it, and how you leverage the content. Here is a concise checklist of 10 key elements to help you tell your story so you can build and thrive on engagement.

 

Thank you Gimli Goose for originally curating this article! It is a quick read that has 10 tips and valuable insights for moving your business stories into different media.


Via Kim Zinke (aka Gimli Goose)
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Backstories!! Go Behind the Scenes To Create Engaging Content | C.C. Chapman

Backstories!! Go Behind the Scenes To Create Engaging Content | C.C. Chapman | Just Story It! Biz Storytelling | Scoop.it
Every day I’m asked how companies can create content that will be engaging enough that people will take the time to consume and then share it with others.


What a great post! Almost every client I work with I encourage them to focus on sharing their backstories -- stories about how they make a product, stories about how staff do their jobs, all kinds of things.


It's what everyone wants to know. They are engaging and powerful.


This article talks in depth about it and shares some fabulous videos of companies sharing their backstories.


At the end there are some questions to get you started. 


Thoroughly enjoyable and spot on!

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