"Brilliant's not enough in today's economy--you need a compelling story so people will remember you. (#branding Does Your Brand Tell a Powerful Story?)"
There are good tips and insights here on finding and sharing your business's brand story. I particularly like how the author talks about the 'energy' and 'pulse' of a brand story, encouraging us to "Raise your brand energy levels." The questions posed to get us started are really good also. The entire article is a good read.
Here's to more vibrant, energetic, authentic, personal, humanized brands!