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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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How to Fix Your Presentations Using Stories

How to Fix Your Presentations Using Stories | Just Story It! Biz Storytelling | Scoop.it
If you want your audience to make a decision, you need to tell a good story. Here's how to avoid Death by PowerPoint.


There are really great points made in this article that will help anyone create an effective PowerPoint presentation


It's all about using stories and story structure. Read this and start 'wowing' your prospects and customers!

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60 Tiny Love Stories to Make You Smile

60 Tiny Love Stories to Make You Smile | Just Story It! Biz Storytelling | Scoop.it

Here’s a selection of 60 tiny love stories recently submitted to our sister site, Makes Me Think, that not only made us think, but warmed our hearts and made us smile too. We hope they do the same for you.


Just in time for Valentine's Day -- some stories to warm your heart and make you smile :)

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Awesome! Making Memories [Stories] and Motivating Loyalty

Awesome! Making Memories [Stories] and Motivating Loyalty | Just Story It! Biz Storytelling | Scoop.it
This simple, true story of an encounter that Barbara Glanz had at one of her speaking engagements defines what good customer service means.


Love love love this video! In and of itself it is fabulous and I know you will thoroughly enjoy this 3.38 min. story that is both profound and touching.


And the message is all about storytelling. When a story practitioner advises a client to craft stories people can share about them, what they are REALLY saying is, "create memories/memorable experiences for people." From those memorable experiences and memories stories will flow -- which they will share and share and share.


Go watch the video. Think about the message. And start asking/answering the question, "How can I create memories/memorable experiences with my customers that they will then share as stories?"

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Free online teleprompter.

Free online teleprompter. | Just Story It! Biz Storytelling | Scoop.it

CuePrompter is a free teleprompter/autocue service. Your browser works like a teleprompter -no extra software needed.


Hey -- are you sharing your stories via videos? Are you creating video training materials? How about doing video blogging?


Crafting and sharing your stories with audiences is hard enough to do. Then move over to video and there's a whole other learning curve.


Here's a tool that can help you.  If you need/want a FREE teleprompter, then this easy to use site is for you.


Have fun making your awesome video stories with this handy tool!


Many thanks to John Haydon and Chris Brogan on Google+ for sharing this tool. Go check out John's profie at https://plus.google.com/u/0/101992164641802634774/posts

Go check out Chris' profile at 

https://plus.google.com/u/0/118320665823821681206/posts

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The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker

The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker | Just Story It! Biz Storytelling | Scoop.it

We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future.


It seems visual thinking and visual storytelling is a top theme this week in the articles that come my way!


If visual thinking is the next revolution, then anyone building their biz storytelling skills are smack-dab in the middle of it.


Why? Because those who can tell a compelling story are already visual thinkers.  We are masters at distilling complex thoughts down to images that convey meaning. Yahoo!


The job of the storyteller is to feed images to listeners. You need to be able to think visually in order to do this.  And building visual thinking skills is part-and-parcel of becoming a compelling storyteller.


This article give 10 external forces that are fueling the visual thinking revolution. See how your business is doing, or where you fit in with these trends.

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Martin (Marty) Smith's comment, February 10, 2012 5:16 PM
Karen another winner and great take by you as usual. Marty
Karen Dietz's comment, February 10, 2012 9:59 PM
Thank you Marty and thanks also to Jackie, Bill, and Randy!
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Leadership as Narrative: Idea #1… We’re All Artists

Leadership as Narrative: Idea #1… We’re All Artists | Just Story It! Biz Storytelling | Scoop.it
A few weeks ago I read the criticism that flew at the UK Labour leader from within his own party for his coming up short on energy, strategy and narrative.

As a lifelong student of leadership I...


Love this post for 2 reasons: 1) it is framing leadership as art) in a way that is uncommon, but fundamentally true; and 2) that leadership is all about narratives.


Leadership as art is not a new idea, but you certainly do not hear about it often enough. And then linking leadershp to both art and narrative is critical piece.


The author helps us reframe our work from 'manager', 'businss owner', 'executive', to artist: "someone who creates things that move people."


Brilliant. "If you’re someone looking to influence and you get that you’re creating a story that inspires, confuses or bores, then can you get started in building a narrative that is compelling..."


Go grab the rest of the insights in this article and validate your artistry!  Then read the authors next article on Leadership as narrative: Idea #2 – Don’t just tell stories, build a narrative  http://muchclearer.wordpress.com/2012/02/07/dont-just-tell-stories/ It's a gem too!

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Why “Infographic Thinking” Is The Future, Not A Fad -- Visual Storytelling

Why “Infographic Thinking” Is The Future, Not A Fad -- Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it
We get a lot of infographic pitches. Almost all of them suck. Why?


Here's a lovely video and great article about infographics and narrative as a form of visual storytelling.


What is an infographic? You will see plenty of examples here.


What does this have to do with narrative? The best infographics tell a story or trigger stories within our minds. The designer being interviewed on the video, Francesco Franchi explains how and why.


I hope you like the video (5+ min.) and the insights Francesco shares with us. Very interesting!

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Karen Dietz's comment, April 3, 2012 10:46 AM
Thank you for re-scooping this Guglielmo! Have a great week :)
Guglielmo Cornelli's comment, April 3, 2012 10:56 AM
Tx to you!! Have a great week! ;)
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What's the Difference Between a Blogger and a Storyteller?

What's the Difference Between a Blogger and a Storyteller? | Just Story It! Biz Storytelling | Scoop.it
What elements set storytellers apart from bloggers? Discover 3 elements of blog storytelling that will emotionally charge your audience.

 

I'm afraid, the more we've progressed with blog strategy, practice and technology the further away we've journeyed from telling and sharing compelling stories. And this, in my view is the missing ingredient in too many blogs. Blogs where there's too much focus on information, facts and boring sameness. Devoid of drama and a call to adventure these bland tasting blogs tend to calm our emotions instead of stirring up our convictions.

 

Thank you Gregg Morris for scooping and sharing this article!


Via Gregg Morris
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6 Emotions That Make Customers Buy

6 Emotions That Make Customers Buy | Just Story It! Biz Storytelling | Scoop.it
Customers make decisions at the gut level. Here's how to use the customer's emotions to your advantage.


All storytelling is about emotion.  And so is business storytelling.


But what emotions do you want to activate in your business stories? This article lists 6 that drive sales.


Now, in reading the 6 emotions and their definitions, I would rewrite them to this:

  1. Reward
  2. Fear
  3. Altruism
  4. Winning
  5. Pride
  6. Shame


Go read the ones in the article and tell me what you think.


I do like the author's other points -- success is all about undersanding your customer's beliefs and the emotional effect new or reframed information will have on them. 


It's an interesting read.

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Karen Dietz's comment, August 14, 2013 5:16 PM
Excellent points Rui! I think it is often hard to switch from our point of view into our customer's point of view. Empathy is required, which is a skill storytelling naturally builds in a storyteller. And yes, in the end customers care about what value the product or service brings them after the purchase.
Chenghao Shen's comment, August 21, 2013 6:41 AM
It is pointed out that all buying decisions come from the interplay of the following six emotions: greed, fear, altruism, envy, pride, and shame. Buying decisions are often the result of a change of the customer's inner emotional state. In this passage, the author mainly discusses how you use the customer's emotions to your advantage. First of all, you should understand your customer's beliefs. To attract customer to buy your products or services, knowing their current emotional state is not enough. You need also understand the beliefs that they're using to evaluate the emotional weight of anything that you present to them. A thorough research can help you getting to know your target customers. The second point is, what you must realize is that it is the emotional effect the information has on your audience that matters rather than the information itself. The expression of new information and the reframing of old information can result in the emotional change you seek from your customer.
Karen Dietz's comment, August 21, 2013 8:39 PM
You've made terrific points Chenghao and many thanks for adding your input. Your comments, along with the others, are very helpful for readers.
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Beyond Storytelling: Narrative Brand Marketing

Beyond Storytelling: Narrative Brand Marketing | Just Story It! Biz Storytelling | Scoop.it

" 'Stories' and 'narratives' are often used interchangeably as synonyms, but I’d like to draw a distinction between the two terms and explain how a sequence of stories makes up a narrative. Let’s explore how thinking about narrative brand marketing will help guide your story-telling marketing efforts."


There are some great points made in this article about how a repertoire of business stories creates your overall brand narrative.  That's an excellent way to think about it.


I also like the point the author makes about storytelling being an ongoing and dynamic activity that business engage in with their marketing. Again a reminder that biz storytelling is about the interplay between telling and listening, sharing and engagement. It is not about broadcasting.


There are more insights here. I think you will enjoy reading this quick article.

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Effective Video Storytelling -- Mercy Corps

Mercy Corps teams have reached more than 1.1 million people in Haiti since the earthquake on January 12, 2010. With emergency supplies, temporary jobs and em...


Take note all nonprofits and for profits -- here is an extremely engaging short compelling video story that you too can emulate.


It is the simplest of structures: problem, resolution, call to action.


Yes, it can be that simple. The visuals and music together create an awesome package.


Avoid thinking that because you are a for profit business, you don't have compelling stories. Or that it is easier for nonprofits to create compelling stories because of their causes.


Just focus on the problem/resolution/call to action format, incorporate awesome photos, find upbeat music, and you too can build your compelling business stories.

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Have you begun using Pinterest as a marketing channel? How does it compare to other social sites?

Have you begun using Pinterest as a marketing channel? How does it compare to other social sites? | Just Story It! Biz Storytelling | Scoop.it

Not using Pinterest yet? Maybe you should! I've added this article to the collection because it is a great way to do some visual storytelling and have fun at the same time.


I also like this conversation thread because several really good articles are linked to with great advice for using Pinterest as a marketing tool.


I use the site for both business and pleasure. Enjoy and here's my Pinterest link: http://pinterest.com/kdietzstory/


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Small Business Labs: The Rise of [Biz] Storytelling

Small Business Labs: The Rise of [Biz] Storytelling | Just Story It! Biz Storytelling | Scoop.it
Over the last few months a hot topic in the media has been business storytelling. Entrepreneur's How to Become Your Company's Storyteller is a good example.


Here is a short quick read on how storytelling is fast becoming a critical business skill.


I like this article for 2 reasons:

  1. The additional links it shares for specific examples of businesses engaged in storytelling.
  2. The emphasis on being human.


All the emphasis on branding and storytelling aside, it's the being human part of storytelling -- being you, authentic, and unique -- that is the most valuable for your customers and your business.


Go read more for a great way to start your week.

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Vosges Unwraps Chocolate's Wild Side [With Stories] | Fast Company

Vosges Unwraps Chocolate's Wild Side [With Stories] | Fast Company | Just Story It! Biz Storytelling | Scoop.it
Katrina MarkoffWith Valentine's Day just around the corner, chocolate lovers across the land are anticipating heart-shaped boxes of Russell Stover, Godiva, or See's chocolates.


What a great example of a business effectively using stories and storytelling for marketing, branding, and building sales.


And it's perfect that this popped up just before Valentine's Day. Enjoy and go find that box of chocolates!

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10 Elements of a Compelling Story | ClickZ

10 Elements of a Compelling Story | ClickZ | Just Story It! Biz Storytelling | Scoop.it

Social media is about creating engagement. One way a consumer can become engaged is by telling a compelling story. And then it is not just about the content; it is about how you tell it, and how you leverage the content. Here is a concise checklist of 10 key elements to help you tell your story so you can build and thrive on engagement.

 

Thank you Gimli Goose for originally curating this article! It is a quick read that has 10 tips and valuable insights for moving your business stories into different media.


Via Kim Zinke (aka Gimli Goose)
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Aristotle's Storytelling Framework for the Web | Fabrique

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.

 

[thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it.

 

THE ORIGINAL LINK IS BROKEN! HERE IS THE NEW LINK: http://www.slideshare.net/jeroenvangeel/aristotles-storytelling-framework-for-the-web-24466074

Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle's story structure/elements.  Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites.

 

View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results!


Via Kim Zinke (aka Gimli Goose)
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Paul P Roberts's curator insight, October 11, 2013 6:30 PM

Been talking with lots of people about storytelling and how this pervades our lives and should more and more be part of market research. Interesting presentation highlighting Aristotle's story structures and how this has pervaded web design.  For those new to the theory  it is widely accepted that humans are conditioned to learn and engage throught the recognition in patterns in stories, how many times have you watched a film a sensed how the film will end. 

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Backstories!! Go Behind the Scenes To Create Engaging Content | C.C. Chapman

Backstories!! Go Behind the Scenes To Create Engaging Content | C.C. Chapman | Just Story It! Biz Storytelling | Scoop.it
Every day I’m asked how companies can create content that will be engaging enough that people will take the time to consume and then share it with others.


What a great post! Almost every client I work with I encourage them to focus on sharing their backstories -- stories about how they make a product, stories about how staff do their jobs, all kinds of things.


It's what everyone wants to know. They are engaging and powerful.


This article talks in depth about it and shares some fabulous videos of companies sharing their backstories.


At the end there are some questions to get you started. 


Thoroughly enjoyable and spot on!

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Storyboarding – part 2: creating your own | Johnny Holland

Storyboarding – part 2: creating your own | Johnny Holland | Just Story It! Biz Storytelling | Scoop.it
When thinking about storyboarding, most people fixate on their ability — or perceived inability — to draw. What is far more important is working out the point you wish to make with your storyboard, and the actual story that will ...


Yes yes yes, one of the best techniques for crafting your business stories is to use storyboarding. But so many people feel intimidated by it.


As this how-to article demonstrates, it's not about art.  It's about getting your thoughts down in an easy to use format.


The secret to why this works? The job of the storyteller is to feed images to the listener.  Organizing and crafting your story first as a series of images makes telling the story super easy.


I often use a deck of 3x5 cards where I draw a stick figure or write a word. Then I can easily re-arrange them as I walk through the story out loud. It works like a charm.


And make sure to read Parts 1 and 3 (links are in the article) to get the whole story :)


So read this article and master storyboarding techniques. It's easy.  Try it, you'll like it!

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Storytelling in Business -- Take Your Business to the Next Level

Storytelling in Business -- Take Your Business to the Next Level | Just Story It! Biz Storytelling | Scoop.it
Take your business to the next level in your clients’ minds through storytelling.


I really like the list of uses for stories in business, and I also like the author's list of necessary storytelling skills to build that you don't often find like:

  1. Adaptation
  2. Incorporation
  3. Contemplation
  4. Interpretation


The author also includes advice for following Christopher Vogler's story structure (based on fairy tales) and Carol Pearson's advertising archetypes. While Vogler's and Pearson's works are great, they are not the easiest concepts/material to work with in business storytelling when you are just getting started.


But go grab his other great article on Metaphorshttp://www.entrepreneurmag.co.za/advice/growing-a-business/innovation/creativity-in-business/


Enjoy these quick reads.

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4 Critical Steps to Seducing Your Customer with Passionate Storytelling

4 Critical Steps to Seducing Your Customer with Passionate Storytelling | Just Story It! Biz Storytelling | Scoop.it
The same elements that make a Valentine's Day message compelling can work for content marketers as well. Check out these tips for starting a sweet conversation with your customers by speaking from the heart.


Love this quick article on conveying your passion in your business stories. 


The how-to tips include keeping it conversational, painting pictures, using an active voice, and motivating people to take action.


There are great gems in this article to take to heart. Enjoy the read!

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Working With Organizational Stories -- FREE E-Book!

Working With Organizational Stories -- FREE E-Book! | Just Story It! Biz Storytelling | Scoop.it
Narrative project support services and original research.


Welcome to the website of story professional Cynthia Kurtz. She has a free online book Working With Stories that anyone can download (PDF) that is absolutely fabulous.


If you are -- or want to -- work with stories within your organization here's your go-to guide. It is the very best.


Cynthia is very thorough in her work, tackling:

  1. the strategic thinking you need to do before hand
  2. the processes for how to collect stories
  3. and then how to analyze and interpret the stories for maximum understanding and effect


The applications for organizational storytelling are vast (to name a few):

  1. Change
  2. Innovation & product development
  3. Customer research
  4. Strategic planning
  5. Marketing & branding


Read her work, plan well, follow her advice, and enjoy the story fruits of your labors!


Even better, use her open source software Rakontu for your projects.

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Visuals are more powerful than words -- Getting To The Core Essence Of The Story

Visuals are more powerful than words -- Getting To The Core Essence Of The Story | Just Story It! Biz Storytelling | Scoop.it

Dan Roam, author of Blah Blah Blah in conversation with Nancy Duarte on how to think vividly and using visuals to enhance one’s creative process.


What a great video where both Dan and Nancy talk about their creative process and how to marry visuals to written words.


If you've ever wondered how to get better at linking words to images, or how to shift words into a compelling visual story, then this video is for you.


Both describe the generic design process

  1. Get an idea
  2. Feed your idea by collecting as much material/elements as you can about it (words & images)
  3. Bring all the elements together
  4. Mix & match the elements together in rough mock-up designs
  5. Start setting aside elements that are not working and save them for another project
  6. Continue to cull the elements, refine and finalize the design
  7. Start the production process
  8. Complete and celebrate the final product


But these two add their own twists and how-to advice for creating visual stories. It's powerful stuff. Go watch the video and try out their suggestions!

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Combating "Compassion Fatigue" and Other Storytelling Challenges

Combating "Compassion Fatigue" and Other Storytelling Challenges | Just Story It! Biz Storytelling | Scoop.it
We’ve all heard the old saw that “one death is a tragedy, a million deaths a statistic.” It’s the guiding principle of public relations for those engaged in building support for humanitarian causes.


This article is about several issues facing journalists. How is this relevant to nonprofit storytelling or social cause marketing a business might be doing?


Because of 'compassion fatigue.' The article asks how to deal with it. As the author says, "Heart-rending anecdotes are like heroin—the first leads to more and more hair-raising anecdotes. How do we continue to move or inspire audiences subject to an endless parade of woe? (With worse woe?)"


Here are a few solutions:

  1. Make sure the parade of woe is part of a complete story arc where negative emotions are transformed into hope or other positive emotions.
  2. Make sure you include a call to action -- simple ways for people to participate to combat the overwhelm (and it doesn't have to be about donating)
  3. If you want to go even deeper, have the narrator share his/her take-away from the experience or how the experience has changed them, taught them something, or provided some insight.


Now journalists cannot incorporate all of the suggestions above. But a nonprofit or business can. I hope these ideas help!

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The Secret Structure of Great Talks: Nancy Duarte

The Secret Structure of Great Talks: Nancy Duarte | Just Story It! Biz Storytelling | Scoop.it
From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. At TEDxEast, Nancy Duarte draws lessons on how to make a powerful call-to-action.


Go watch this video on story structure and getting your ideas across now.  It is not to be missed.


We all have great, amazing, fantastic ideas -- some that could change the world.


Not knowing how to communicate these ideas robs the world. 


I can't tell you how many opportunities have been lost because business owners and executives could not tell a compelling story to enroll people in their vision.


Nancy Duarte provides the structure for how to tell a compelling story to communicate your ideas. Watch the video and start using her advice now.

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hzwicker's comment, February 8, 2012 10:04 AM
Where is the link to the video?
Karen Dietz's comment, February 8, 2012 3:17 PM
Hi hzwicker -- just click on the title of the article (in blue) and it will take you to the video. Thanks for asking! Let me know if you have any other questions. Karen
Karen Dietz's comment, April 11, 2012 6:10 PM
Thanks for re-scooping this Gary! Enjoy the rest of your week :)
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Email Marketing : Storytelling For Profits

Email Marketing : Storytelling For Profits | Just Story It! Biz Storytelling | Scoop.it

I get inspired when I read of how the trial and tribulations that individuals face have been overcome – A real zero to hero story always get me right in the throat.


Want to up your game with your email marketing and get better results? Then incorporate stories.


Here's a great post on doing just that -- with several how-to tips to get you started.


I get a kick out of the author saying he's starting with just a itty-bitty list but already seeing results.

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