Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Marketing Messages That Tap Into Classic Sins and Virtues | Guest Columnists - Advertising Age

Marketing Messages That Tap Into Classic Sins and Virtues | Guest Columnists - Advertising Age | Just Story It! Biz Storytelling | Scoop.it
Marketers should make use of the Seven Deadly Sins and Seven Heavenly Virtues.


Hey -- not all marketing messages need to appeal to our higher virtues! So here's an article about crafting content and marketing messages that appeal to our vices.


This might not be your approach, or this approach might not work all the time. Or you might want to slip a few messages in that appeal to our vices while still focusing on our virtues. Or it might work best for you to be all about vices and forget those pesky virtues!


In any case, enjoy reading this article and then figure out what mix of virtues and vices will work best for your content and marketing.


Thank you Grace Decker @TheBoardroom for sending me this article!


Now I'm stopping work to sin with a glass of wine :)

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Stories & Gaming Can Make A Better World

Stories & Gaming Can Make A Better World | Just Story It! Biz Storytelling | Scoop.it

We are the stories we are told. Each of us alone and all of us together are the living embodiment of all the stories we have heard and all the stories we have told each other. Narrative shapes our behaviors, our thoughts, our actions.


The original title of this article is "The Universal Language of Story." But there's no new there. The article is OK but missed the point of the video referenced in the post, I think.


What IS news about the article is the 20-min. TED video. In the video, Jane McGonigal shares her passion for how gaming and storytelling together can make a better world.


The extent of my electronic gaming consists of Solitaire, Majong, or Sudoko on my phone or iPod. But after watching this video, I'm inspired to take the leap into online gaming.


What Jane does in this video is share how storied games train us in ways that allow us to pull together for the social good. Now that's amazing and a fabulous twist on how and why linking gaming and storytelling into our business practices could lead to amazing results.


Then make sure you watch the video on "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain" in the next post here in this collection. The 2 go hand-in-hand and will really open your eyes.


So watch the video, get your creative thinking cap on, and game on!

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Karen Dietz's comment, April 30, 2012 10:05 AM
Thanks for re-scooping this John!
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Storytelling Scales Up Change in Business | World Appreciative Inquiry Conference 2012

Storytelling Scales Up Change in Business | World Appreciative Inquiry Conference 2012 | Just Story It! Biz Storytelling | Scoop.it

Since 2003, Brazil has had a yearly conference where business people gather and share stories about how they succeed in creating benefits for society and their business.


What a great article to charge up your week!


This article updates us about what has happened to companies since sharing their stories with each other at a conference in 2003.


What happened? After telling and hearing stories, the companies scaled up their social efforts.


As the author says, "The companies told us that after the conference, they generated new and interesting partnerships, and even a whole new way of building these partnerships. They also reported an impact on the growth of their business. And it was definitely clear that presenting at the conference propelled more positive exchange and dissemination of their good practices.”


Now that's the power of business storytelling!


I also like this quote from the article: "It is clear that storytelling can scale up change in business and society. Through stories, we can connect business interests to societal issues. There are lots of opportunities out there. It is like Peter Drucker said: 'Every single social and global issue we face is a business opportunity in disguise'."


So how are you going to use your stories this week to build partnerships in your business, and link your work to societal needs?


There are big opportunities out there to share your stories, grow your business, and do some good :)

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Burt's Bees Gets Nature to Sing in Earth Day Ad -- Cool Audio Branding

Burt's Bees Gets Nature to Sing in Earth Day Ad -- Cool Audio Branding | Just Story It! Biz Storytelling | Scoop.it
That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used Earth Day—which is this Sunday—as a way to tout its all-natural ingredients.


OK -- more Friday Fun! And another great + short branding video. This one is all about audio branding -- a very cool development in the branding world (well actually it's always been there, but is getting new emphasis these days).


Does it tell a story? Not sure. But for sure it uses a key element in effective storytelling -- sound/music.


I found this on fellow curator iV's scoops titled Audio Brandinghttp://www.scoop.it/t/audio-branding Thanks iV and make sure you follow his curation -- it's great material.


Enjoy the beat -- it made me get up and dance :)

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StoryBranding™ Video Part III

Success Stories, Sad Stories. How StoryBranding has worked for some brands and how it could have worked for others.


Here's the last video from StoryBranding author Jim Signorelli about what to pay attention to when branding your company.


The examples he cites are great.


Enjoy this 3+ minute video!

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Work & Life -- 2 Quick Inspiring Stories

Work & Life -- 2 Quick Inspiring Stories | Just Story It! Biz Storytelling | Scoop.it

Well, thats how it works. You start thinking about how you spend or sell your life, and you get a kick in the butt or a pat on the back as the case may be. You hear a story, you meet a real hero, and if you’re lucky, a butterfly might even flutter by and remind you of your own beauty and potential to make a difference!


Here's the 2nd article for inspiration on this Wednesday.


Click on the title THE ONION SELLER, THE BASKET MAKER AND AN AMBASSADOR OF KINDNESS


This is a recent post by friend and colleague Bob Kanegis. When I read it I said, "Ahhh yes, this is what work and life is all about. What great reminders."


When I read these 2 quick stories I just loved their beauty, poetry, and wisdom. I hope by reading these you are uplifted and inspired, and leave the post feeling well fed.


Many thanks Bob for these gifts!

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Stories & Ideas for Designers & Art Directors + Entrepreneurs

VIDEO IN ENGLISH

 

Vimeo's Karoline K. explains how stories are integral to understanding your customers so you can design effective solutions (products/services) for them. This is a great video!

 

Rule #1 in business: people are searching for solutions and it is your job to find out what they are searching for and fill that need. NOT decide what they need and try to convince them to buy it. Well, OK -- you could do it that way but it's a struggle.

 

Surveys and focus groups will only get you so far. Interviewing your customers/prospects and evoking stories from them will gain you rich rich material that will guide your product development/service delivery. You will gain not only material about how to design your product, but how to connect with your prospects in marketing and advertising efforts.

 

Stop using focus groups -- create story gathering sessions with your prospects.  Don't ask for descriptions, information, or opinions. Ask them to tell you about a time when...in order to evoke an authentic story.  You will be amazed at the results.

 

Now go enjoy watching this video! 

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Karen Dietz's comment, April 24, 2012 10:19 AM
Thanks Richard! Enjoy the day :)
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When Good Storytelling Goes Bad - Biz Myth Busted!

When Good Storytelling Goes Bad  - Biz Myth Busted! | Just Story It! Biz Storytelling | Scoop.it

What we discovered was that neither the Yale nor the Harvard study actually exists. There is no evidence that the studies took place and no papers were ever published. Yet the "goal-setting to-money" study is a particularly imperishable business myth that has circulated for several decades. It persists despite sound debunking efforts on the part of entities such as Fast Company, which conducted an in-depth investigation of the myth in 1996.


Here's an interesting piece about phantom research, business mythology, and evaluating the research stories we hear.


It's a good and interesting read -- not so much about being skeptical, but questioning and thinking carefully about research that is presented to us, particularly when it is imbedded within a story.


No question -- it's a tricky dance. The best way to convey data is through a story -- doing so builds trust credibility, believability, and emotional connection. The easiest way to manipulate and skew research is through the stories you tell about it. 


What to do? Obviously for the teller it is to represent the research accurately.  In presentations when I talk about story research, I always offer the original research up for review for any listener who wants it.


For the listener, it's to check the research you hear about. Don't accept it unquestioningly. Ask for the original document.


Now go read the article to discover what popular biz myth was busted!

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(RE)VITALIZE VISUALS » Reinvention Summit 2 (#story12)

(RE)VITALIZE VISUALS » Reinvention Summit 2 (#story12) | Just Story It! Biz Storytelling | Scoop.it

Amanda Lyons (@amanda_lyons) at Visuals For Change has been sketching, drawing, and doodling her way through Reinvention Summit and you HAVE to see the amazingly creative way she's captured it.


The Reinvetion Summit has been going on all week with some amazing presentations on business storytelling.


I'll be reviewing all in more depth in the next few days to share tips and insights with you all.


In the meantime, here are some quick visuals about what's been happening.


Stay tuned!

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Create Business Stories That Sell -- Using Story Dice Game

Create Business Stories That Sell -- Using Story Dice Game | Just Story It! Biz Storytelling | Scoop.it

Storytelling Dice is a new role play game designed to teach your sales & marketing teams how to: 

• Make your value propositions stick like Velcro by telling relevant and memorable stories that inspire your customers to take action.
Think on their feet since every sales situation is different.
Have fun discussing how real people have used your offering to solve real problems.


This looks like a very cool tool! I just purchased it so I can try it out with a sales team I am working with.


In the meantime, read all about it, go through the SlideShare document, download the free teamplate, and see if it intrigues you.

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Karen Dietz's comment, April 20, 2012 10:54 AM
Thank you for re-scooping this Iliana! Have an awesome day :)
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Engage through Storytelling « Resources Now

Engage through Storytelling « Resources Now | Just Story It! Biz Storytelling | Scoop.it

Storytelling can be an effective tool to engage donors or empower volunteers,but finding the right way to collect and capture stories can be a challenge. In the short video,“Methods for Collecting and Using your Nonprofit’s Stories,” Zan McColloch-Lussier from Mixtape Communications,offers some simple, practical tips to help non-profit communicators collect and share stories.


I couldn't have said it better. Go watch this 4:45 min. video with quick tips for how to set up a story collection process within your organization. Doing so is what I call "sustainable storytelling" because you are embedding story collection and sharing within the daily work practices of your organization.


Creating processes and systems like those shared in this video creates ongoing success with business and nonprofit storytelling. Otherwise, all that money you spent on a biz story workshop or new cool video becomes a mere one-off event -- like vaporware.


I hope you get good ideas for your work/organization from watching this!

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Storytelling is the New Currency in Digital Marketing

Storytelling is the New Currency in Digital Marketing | Just Story It! Biz Storytelling | Scoop.it

This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. All businesses are going through reinvention, telling the right stories to connect with their audiences in a new way is crucial. 


This is a review by my curating buddy Jan Gordon. I couldn't have said it better myself! Enjoy her review:

 

Here are some highlights:

 

**Stories are the new currency in digital marketing, as digital media allow consumers a surfeit of channels to listen to and engage on.

 

**Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.

 

But stories are not just entertaining.

 

**Stories are useful, descriptive, beautiful, interesting: shareable.

 

**Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance

 

**The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.

 

**But one must consider how many of those attempts at ‘viral’ marketing have succeeded.

 

**On a Wikipedia list of the most viral internet memes very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.

 

**Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.

 

**Rather than attempting to create ‘viral’ content, marketers should aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://ht.ly/aiwUY]


Via janlgordon
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misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  


What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling; audrey@homeschoolsource.co.uk

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14 Fantastic Scrolling Websites That Tell a Story

14 Fantastic Scrolling Websites That Tell a Story | Just Story It! Biz Storytelling | Scoop.it
In the past year or so there has been a trend in web design towards the use of scrolling, which can help to engage visitors and provides a feeling of movement and animation.


Hah -- don't believe the title! What an amazing opportunity (scrolling websites) and what terrible storytelling. Because there was none.  OK -- there was a little. 


The site on Fracking site tells a story. The Bagigia and Apologie sites sort of do, but fall short.


Several other sites are totally slimy because once you get on them, you can't press the back-button to leave. That annoys me to no end!


So where does this leave us?  Please -- don't do what these companies did! If you are going to use a scrolling website, you have a HUGE opportunity to actually share your story using this very cool technique.  


You can share stories about how you got started, what happens with your customers, the future you are creating in the world, and back stories of your staff/product creation process.


Don't bore us with product features like these websites do! Haven't we learned that lesson yet???


Imagine how much money they spent, and wasted! You can do waaaaaayyyyy better than these folks.

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Slash Coleman & Insights on Telling Your Story -- Reinvention Summit2

Slash Coleman & Insights on Telling Your Story -- Reinvention Summit2 | Just Story It! Biz Storytelling | Scoop.it

The Reinvention Summit2 happened in the middle of April. It was an online conference devoted to the topic of storytelling -- both personally and professionally -- with 20 speakers and 500 participants.


The first Reinvention Summit was in 2010. This year I was able to listen live to some of the presentations and caught up with the other presentations after my client work.


I'm going to curate and review the presentations that really stood out for me. I'll do this once a week and this week will start with the presentation by storyteller Slash Coleman.


Enjoy the synopsis and follow the links to the Reinvention Summit if you want further information plus access to the archives.

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Beyond the "Like" Button: Digitally Addictive Storytelling and the Brain

Amy O'Leary, a news editor and multimedia producer for The New York Times, presents the final keynote address of the Narrative Arc conference. Her presentation, "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain," discusses the brain and its relationship to immediate news.


This is an amazing video that falls into the category of "making us smarter" about our work.


I am still digesting this presentation, which is about an hour long. But I'm fascinated by it -- and it explains so much about how/why social media and storytelling works so well together. And what is missing when the two don't work.  


In my book, the more we know the mechanics of how/why social media and storytelling works, the more command we have of our tools, and the greater success we can have.


So if you want to know why "like" buttons work and how to integrate storytelling into social media for outstanding results, then run -- don't walk -- to view this video!


Then for another interesting and fascinating twist, check out the next article on "The Universal Language of Story." The 2 videos together are a double whammy of "ah-hah's" and inspiration.

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Karen Dietz's comment, May 2, 2012 3:11 PM
Thanks for rescooping this! Have a great week :)
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813 Free PowerPoint templates and backgrounds

813 Free PowerPoint templates and backgrounds | Just Story It! Biz Storytelling | Scoop.it
Free PowerPoint templates and backgrounds from Presentation magazine. A wide range of free professional and business quality Power Point templates.

 

I'm always on the lookout for new, interesting, and professional PPT templates so I can build my storied presentations to fit each context I'm working in.

 

So here's another resource for free templates. I poked around and found many I liked. I hope you find some great ones also!


Via Baiba Svenca
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Karen Dietz's comment, April 29, 2012 4:19 PM
Thank you Jacek for re-scooping this article! Have a good weekend :)
Karen Dietz's comment, April 29, 2012 4:20 PM
Thanks Debra! It's been awhile since we've chatted. Hope you are doing fabulously :)
Suzanne Izzard's curator insight, January 5, 2013 4:40 AM

Always useful...a resource of free templates.

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Make It Count -- Nike Story & Engagement

like me on https://www.facebook.com/cneistat we shot this in 10 days, just the two of us. Max, my friend in the movie, is a talented filmmaker, he edited thi...


Well this is fun and perfect for a Friday treat! Nike charged these 2 guys to make a video/digital story about its brand. They stepped out of the box and had an adventure. And in the end, they put together this fab video that perfectly expresses the Nike brand!


What a hoot. And a terrific example of engaging your customers in creating brand stories for you. Not only is the end product engaging, but this shows what customers engagement is all about.


Whether these guys are customers or professionals hired to create the video, it's still representative of great customer engagement.


Enjoy watching this short video and have a great weekend!

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go girl's comment, April 28, 2012 5:50 PM
Great! I wanna buy those shoes. That little clip was certainly packed with loads of stimulous to underpin the brands vision and message in a variety of ways.
Karen Dietz's comment, April 29, 2012 4:23 PM
I so agree with your comment Go Girl! It made me want to go out for a run and further solidified my great feelings about Nike :)
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Turn Your Career into a Work of Art -- Inspiring Stories

Turn Your Career into a Work of Art -- Inspiring Stories | Just Story It! Biz Storytelling | Scoop.it
Whose life am I living? I'm sure you ask yourself that kind of question from time to time. What am I really good at? What is the purpose of my work? These are not new questions. Sooner or later, we all seek answers to them.


Well, it's Wednesday and I'm sitting in a Starbucks in Redlands, CA after working long days at a client site. It's been a challenging week (weeks? months?) and I figure it's time a little inspiration. I bet you are feeling the same.


So today, to get us through the rest of the week, I'm curating two articles to keep us all inspired.


Truly your life and career is a work of art. What I love about the work I do is I get to hear people's amazing stories every day. Each one of you has inspiring stories even though most of us don't recognize them as such. It is my pleasure to reflect back to others their magnificence, awesomeness, and artistry that is their life.


So this article reminds us that in all the daily tasks we slog through while being masters of change, our careers can be works of art.  We can craft 'identity worspaces' where our stories can be heard, shared, and inspire others. We can show up in our work authentically and with purpose, moving forward and being moved.


I really like how this article gets me thinking about my life, stories, and other people. Enjoy the wisdom in this article about art, life, community and inspiration.

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Brand Storytelling: How Crop Ventures Got My Attention

Brand Storytelling: How Crop Ventures Got My Attention | Just Story It! Biz Storytelling | Scoop.it
Brand storytelling as part of your website and content marketing efforts can make the difference between success and failure. See why Crop Ventures got me.


Love this example of a well-crafted website that shares the companies stories, and I like this review about how/why it works.


Follow the tips given at the end of this article and get working on storifying your website for greater impact!

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Four Examples of Successful Long-Form Branded Content (Stories)

Four Examples of Successful Long-Form Branded Content (Stories) | Just Story It! Biz Storytelling | Scoop.it
In a world where audiences consuming media have a fleeting attention span, one would think that long-form branded content wouldn't stand a chance. Wrong.


LOL -- in the nano-second world of today's advertising, this article talks about long-form branded content that is 2-5 minutes long. Too funny!


But the video examples shared are great stories and one is a complete sports back-story that lasts 28 minutes.


And I love the main point of the post:  that when you give a compelling story for someone to view, listen to, or read you can capture and keep their attention.


Of course, that means you need excellent storytelling skills that lead to excellent stories. 


I bet these videos give you great ideas about the biz stories you can tell, and how to craft + share them. Enjoy watching them!

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How Asking “Why” Helps Us Get to Our Larger Biz Story

How Asking “Why” Helps Us Get to Our Larger Biz Story | Just Story It! Biz Storytelling | Scoop.it
Asking 'why?' is an important strategy for content marketing. Our content should focus on delivering value to our customers beyond the product or service we provide. It should ultimately answer the question of 'why' our customers care about us.


People by the 'why' not the 'what.'


So what are your 'why's'? You know: the number of why's your customers purchase your product or service, or engage with your nonprofit.


That is what this article is about -- asking yourself 5 why questions to get at the larger story of your business you are trying to share.


There's more than one way to skin a cat -- and here is another technique to help you focus on undetsanding & then sharing the 'why' in your biz stories.


Let me know what you come up with!


Many thanks for friend and curating buddy Jan Gordon @janlgordon for finding this article and sharing it with me! Check out her Content Creation, Social Media & Beyond Scoop.it!

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Karen Dietz's comment, April 22, 2012 12:26 PM
Thanks Cyndee! Have a wonderful Sunday :)
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Starry Night (interactive animation) Arts

A try to visualize the flow of the famous painting "Starry Night" of Vincent Van Gogh. The user can interact with the animation. Also, the sound responds to the flow. Made with openframeworks.

 

This is just for your Friday Fun! We all need creative breaks and when I discovered this gem I just had to share :)

 

This 4 minute video is awesome. The animation and music is beautiful. And then half-way through it gets even better.

 

Don't miss this treat. Take a break, sit back, and enjoy the show! You'll be glad you did :)


Via amleto picerno , Progetto de', juandoming
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Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design

Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design | Just Story It! Biz Storytelling | Scoop.it
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.


Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.


Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.


Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.


This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.

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Rowan Norrie's comment, April 19, 2012 3:06 AM
What a great article, Karen! Thanks for sharing.
Karen Dietz's comment, April 19, 2012 12:40 PM
Many thanks Hans!
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Organizational storytelling … do facts and self-promotion beat real stories?

Organizational storytelling … do facts and self-promotion beat real stories? | Just Story It! Biz Storytelling | Scoop.it
Blog post at David Henderson - author, journalist, communications strategist :   Raf Stevens, a terrific corporate consultant in Europe and a colleague, is always asking good questions and bringing clarity to comp[..]...


Here's a cautionary tale for all of us when sharing about our business -- are we actually sharing a story or just data/self-promotion or vaporware?


Raf Stevens and David Henderson share a quick story and insights about what to do and not to do when writing press releases, newsletters, or creating any content about your business.

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Karen Dietz's comment, April 17, 2012 12:52 PM
Thank you for re-scooping this Morgan! Have a great week :)
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The Art of Customer Storytelling | Centerline Digital

Every company has customer stories to tell. Some don’t know they have them, some don’t tell them well while others miss the mark by using them to carry marketing too overtly.

 

I like the focus of this SlideShare piece because it distinguishes between a customer story platform and other customer contact models. And it makes the case for having a customer story platform very well.  So I think you will receive lots of good insights here.

 

But this is what disturbs me about it: 

  1. There is no understanding about the power of story sharing -- which is a dynamic inherent in storytelling. Story sharing is all about engaging with your customer in an ongoing story swap about you and them. If you go after customer stories, then you have to add this into the equation and internal company conversation if you want to get the highest value from your story activities that continues to spiral upward. Otherwise you head into issue #2:
  2. The tone of this piece is heading into the realm of exploitation. A customer is viewed here as a commodity, and so is that customer's story. But whose story is it anyway??! The tone here is "Let me extract a story from you and then push my message to the world using you." Ugh!! This leads us into issue #3:
  3. Ethics. Nowhere in this piece is there a discussion of story ethics -- permissions, ownership, shareability rights, over-storying, editorialism, transperancy, and the like. In the happy world of the 'storytelling bandwagon' these thorny issues -- and the dark side of storytelling -- are being ignored. At a company's peril, I might add because ignoring these means eventually breaking the covenant of trust/credibility/authenticity that you create with your customers through stories. Which leads us into issue #4:
  4. Lack of training. This piece is pretty comprehensive in its treatment of customer storytelling. However, they make a big point about the story evoking process being important, but never really giving anyone guidelines for it. Learning how to evoke stories is critical because how you do it will depend on if you get data, description, narrative, or an actual story. So if you are going to work in business storytelling/ what training do you need? Story listening, story evoking, story crafting, story tools, story ethics, story dissemination, story dynamics, and story applications.


Oh, and I can't stand it that at the end of this SlideShare, you can't get out of the contact screen (give us your name & email) without reloading the page. Sigh.

 

So take what you can from this piece (whose focus I really like), understand the critical missing compotents, and then go round out your knowledge.


Via Kim Zinke (aka Gimli Goose)
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