Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Storytelling Reconsidered

Storytelling Reconsidered | Just Story It! Biz Storytelling | Scoop.it
As you may already know, storytelling can be a powerful tool in any marketer’s repertoire. Crafting and telling engaging stories is an important skill to develop.


“If you know what story your customers live in, you can sell to them with ease.

… there is one thing I know for certain: You want to make your story BETTER.

Stories run deep. If you want to change the story you’ve been in to the story you want to be in, it’s best to just assume it’s going to take everything you’ve got. If there’s a resource that is capable of improving your story, you should avail yourself of it.”


I really like this article because of the solid advice it gives about how to frame and orient your business stories. For example, it's all about THEM and not you! And work with an org story professional to make sure you've got the stories well crafted (even I do this). Plus, if you are not happy with the story that defines you, then change it!


There are the points about Eucatastrophe and and lessons from Captain America. Fun, imagintative, and great points/reminders for us all!

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Below the Fold: Why Most Brands Will Suck at Storytelling

Below the Fold: Why Most Brands Will Suck at Storytelling | Just Story It! Biz Storytelling | Scoop.it
"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.


I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.


There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending.  Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.


Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."


There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.

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How Actions Become Stories - 5 Tips on Business Storytelling

How Actions Become Stories - 5 Tips on Business Storytelling | Just Story It! Biz Storytelling | Scoop.it

Business storytelling is more than a ‘Unique Value Proposition’ told on an elevator. It goes beyond giving an entertaining PowerPoint presentation. Your business story is made up of every action you take. The better you know your story, the easier it is to actively embody it.


I like this very quick read by colleague David Vanadia about business storytelling because of several key reminders: 

  1. You are ALWAYS telling a story as you go about your business.
  2. Your business 'story' is greater than your 'About Page' or a slick PPT.
  3. Focus on emotion -- people remember how you make them feel, not think.


It's easy to get tunnel-focused on a particular story or one particular story application (marketing) in business. Step back and keep your eye on the bigger story picture as David so eloquently says in this post.

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When Is A Story Not A Story?

When Is A Story Not A Story? | Just Story It! Biz Storytelling | Scoop.it

The presenter correctly indicated that stories can be used to hold interest that might otherwise drift. He supported this by outlining a structure:

  1. Start with the point you want to make;
  2. Illustrate the point with a story;
  3. Provide an example or application that supports your point.

Ugh!! I can't stand this flow because it is simply a regurgitation of the old "Tell them what you are going to tell them; tell them; then tell you what you told them." I agree with the author of the article who says this is not storytelling. The author continues to say:

 

A side benefit, he contended, is that this structure can be quickly delivered.

 

It sounds logical, but it is not storytelling. Speeding through events with an eye on the clock cuts the heart out of emotional involvement, and effective storytelling ties directly into the emotions of the audience.

 

Now, this structure can certainly work when the second step is changed to “Illustrate the point with an anecdote.”


I love this article because it is a terrific discussion about the difference between an anecdote and a story -- and when/how to use each effectively. The author makes great points and I know you will get a lot from reading this post.


And if you want more examples of different narrative forms so you can be a smarter storyteller, then go download my free guide "Narrative Forms -- What the Heck is a Story Anyway? Why Can't I Just Use An Example?" 

http://www.juststoryit.com/howto and scroll down to #2 on the page.


Via Gregg Morris
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Do Your Fans Like What You are Posting on Facebook?

Do Your Fans Like What You are Posting on Facebook? | Just Story It! Biz Storytelling | Scoop.it
A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least...


Here's just a very quick article for you that once again emphasizes that videos, photos and visuals are essential to effective storytelling on the web.


Of the 300 brand pages, 150,000 posts, and 700 million likes in the study, photos drew the highest amount of engagement. And if a company wants content shared, then videos were the vehicle to make that happen.


There's a nice infographic in the article that I'm going to pin to my Pinterest board to keep handy.


Think about how you want to add more photos and videos to your website and content for greater engagement!


And thank you fellow curator Debra Askanase @askdebra for sending me this article.

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Tina Stock's comment, May 10, 2012 1:00 AM
Thanks for sharing! I think we all know this intuitively, but seeing the numbers (ok - graphics) just pounds it home!
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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Just Story It! Biz Storytelling | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.


HOLD ON! I'm amending my review!! I just read my colleague Shawn Callahan's review of this article and I COMPLETELY MISSED a critical issue: the author Gottshall is focused on tales -- not personal experience stories. Ooops! Big mistake. To view Shawn's fabulous critique, here's the link: http://www.anecdote.com.au/archives/2012/05/jonathan_gottsc.html 


Then go read my other colleague's comments, here on Facebook. Sean Buvala makes excellent points! https://www.facebook.com/dietz.karen/posts/302818036462378 



Here's my original review -- I must have been asleep at the wheel: :)

I usually don't curate articles whose main message is that business storytelling is important because it's old news.


But I really like this article because the author, Johnathan Gottshall, wonders if storytelling is just another biz fad, or if it is a key insight into communications strategy.


How he answers his own question is great! Plus he gives us more good information on the why's and wherefore's of stories being so powerful as a business strategy.


So go grab those insights so you can incorporate them into your work. And enjoy this well-written piece. 


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Slash Coleman & Insights on Telling Your Story -- Reinvention Summit2

Slash Coleman & Insights on Telling Your Story -- Reinvention Summit2 | Just Story It! Biz Storytelling | Scoop.it

The Reinvention Summit2 happened in the middle of April. It was an online conference devoted to the topic of storytelling -- both personally and professionally -- with 20 speakers and 500 participants.


The first Reinvention Summit was in 2010. This year I was able to listen live to some of the presentations and caught up with the other presentations after my client work.


I'm going to curate and review the presentations that really stood out for me. I'll do this once a week and this week will start with the presentation by storyteller Slash Coleman.


Enjoy the synopsis and follow the links to the Reinvention Summit if you want further information plus access to the archives.

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Beyond the "Like" Button: Digitally Addictive Storytelling and the Brain

Amy O'Leary, a news editor and multimedia producer for The New York Times, presents the final keynote address of the Narrative Arc conference. Her presentation, "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain," discusses the brain and its relationship to immediate news.


This is an amazing video that falls into the category of "making us smarter" about our work.


I am still digesting this presentation, which is about an hour long. But I'm fascinated by it -- and it explains so much about how/why social media and storytelling works so well together. And what is missing when the two don't work.  


In my book, the more we know the mechanics of how/why social media and storytelling works, the more command we have of our tools, and the greater success we can have.


So if you want to know why "like" buttons work and how to integrate storytelling into social media for outstanding results, then run -- don't walk -- to view this video!


Then for another interesting and fascinating twist, check out the next article on "The Universal Language of Story." The 2 videos together are a double whammy of "ah-hah's" and inspiration.

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Karen Dietz's comment, May 2, 2012 3:11 PM
Thanks for rescooping this! Have a great week :)
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813 Free PowerPoint templates and backgrounds

813 Free PowerPoint templates and backgrounds | Just Story It! Biz Storytelling | Scoop.it
Free PowerPoint templates and backgrounds from Presentation magazine. A wide range of free professional and business quality Power Point templates.

 

I'm always on the lookout for new, interesting, and professional PPT templates so I can build my storied presentations to fit each context I'm working in.

 

So here's another resource for free templates. I poked around and found many I liked. I hope you find some great ones also!


Via Baiba Svenca
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Karen Dietz's comment, April 29, 2012 4:19 PM
Thank you Jacek for re-scooping this article! Have a good weekend :)
Karen Dietz's comment, April 29, 2012 4:20 PM
Thanks Debra! It's been awhile since we've chatted. Hope you are doing fabulously :)
Suzanne Izzard's curator insight, January 5, 2013 4:40 AM

Always useful...a resource of free templates.

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Make It Count -- Nike Story & Engagement

like me on https://www.facebook.com/cneistat we shot this in 10 days, just the two of us. Max, my friend in the movie, is a talented filmmaker, he edited thi...


Well this is fun and perfect for a Friday treat! Nike charged these 2 guys to make a video/digital story about its brand. They stepped out of the box and had an adventure. And in the end, they put together this fab video that perfectly expresses the Nike brand!


What a hoot. And a terrific example of engaging your customers in creating brand stories for you. Not only is the end product engaging, but this shows what customers engagement is all about.


Whether these guys are customers or professionals hired to create the video, it's still representative of great customer engagement.


Enjoy watching this short video and have a great weekend!

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go girl's comment, April 28, 2012 5:50 PM
Great! I wanna buy those shoes. That little clip was certainly packed with loads of stimulous to underpin the brands vision and message in a variety of ways.
Karen Dietz's comment, April 29, 2012 4:23 PM
I so agree with your comment Go Girl! It made me want to go out for a run and further solidified my great feelings about Nike :)
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Turn Your Career into a Work of Art -- Inspiring Stories

Turn Your Career into a Work of Art -- Inspiring Stories | Just Story It! Biz Storytelling | Scoop.it
Whose life am I living? I'm sure you ask yourself that kind of question from time to time. What am I really good at? What is the purpose of my work? These are not new questions. Sooner or later, we all seek answers to them.


Well, it's Wednesday and I'm sitting in a Starbucks in Redlands, CA after working long days at a client site. It's been a challenging week (weeks? months?) and I figure it's time a little inspiration. I bet you are feeling the same.


So today, to get us through the rest of the week, I'm curating two articles to keep us all inspired.


Truly your life and career is a work of art. What I love about the work I do is I get to hear people's amazing stories every day. Each one of you has inspiring stories even though most of us don't recognize them as such. It is my pleasure to reflect back to others their magnificence, awesomeness, and artistry that is their life.


So this article reminds us that in all the daily tasks we slog through while being masters of change, our careers can be works of art.  We can craft 'identity worspaces' where our stories can be heard, shared, and inspire others. We can show up in our work authentically and with purpose, moving forward and being moved.


I really like how this article gets me thinking about my life, stories, and other people. Enjoy the wisdom in this article about art, life, community and inspiration.

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Brand Storytelling: How Crop Ventures Got My Attention

Brand Storytelling: How Crop Ventures Got My Attention | Just Story It! Biz Storytelling | Scoop.it
Brand storytelling as part of your website and content marketing efforts can make the difference between success and failure. See why Crop Ventures got me.


Love this example of a well-crafted website that shares the companies stories, and I like this review about how/why it works.


Follow the tips given at the end of this article and get working on storifying your website for greater impact!

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Four Examples of Successful Long-Form Branded Content (Stories)

Four Examples of Successful Long-Form Branded Content (Stories) | Just Story It! Biz Storytelling | Scoop.it
In a world where audiences consuming media have a fleeting attention span, one would think that long-form branded content wouldn't stand a chance. Wrong.


LOL -- in the nano-second world of today's advertising, this article talks about long-form branded content that is 2-5 minutes long. Too funny!


But the video examples shared are great stories and one is a complete sports back-story that lasts 28 minutes.


And I love the main point of the post:  that when you give a compelling story for someone to view, listen to, or read you can capture and keep their attention.


Of course, that means you need excellent storytelling skills that lead to excellent stories. 


I bet these videos give you great ideas about the biz stories you can tell, and how to craft + share them. Enjoy watching them!

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Storytelling sounds like a great idea, but how do I make it work for my brand?

Storytelling sounds like a great idea, but how do I make it work for my brand? | Just Story It! Biz Storytelling | Scoop.it

If you enter the phrase “storytelling as a marketing tool” into Google search, you will get 1,650,000 results. Obviously a lot of people are talking about the value of storytelling in building awareness and trust for your marketing message.


Well, the title is an excellent question. And the author has the right idea in the solution he offers. But then everything goes haywire.


Yes, a case study is one way to tell your brand story. And the author makes good points about why. Yet the key elements he identifies for a case study will most likey generate text that is dry as desert sand. You'll get a half-baked promo and not a story.


So what do you do? Check out this article: http://terribleminds.com/ramble/2012/05/08/25-things-writers-should-know-about-creating-mystery/ I didn't curate this piece because the translation from this post for writers to the business world would have taken a long time.  


However, pay attention to at least these points (the others are great too):

#3 -- the case study elements in this post will read more like a news piece. Avoid this at all costs.

#4 -- the audience wants to work. Effective storytelling is about connection and engagement. People want to work for the story. Follow the advice here.

#9 -- Sue Spence & the Mystery Squad. Create suspense & mystery (yes! even in your biz stories this is critical). It is not hard.

#14 -- have a plot and a character


OK -- there are more insights in the second article. Not all the points in this second article apply to business storytelling, but they sure will get you a lot further along than the original advice about how to build a case study. And you'll have a lot more fun in the process!

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Why Customer Anecdotes Can Tell You As Much as Metrics

Why Customer Anecdotes Can Tell You As Much as Metrics | Just Story It! Biz Storytelling | Scoop.it
Why customer stories are better than metrics http://t.co/aMqlaxwX Jeannie Walters talks about the gold in off-the-cuff customer comments...


Articles like this one are rare -- hardly anyone recognizes, much less writes about, how customer stories and anecdotes gain you far more than metrics, surveys, or focus groups. Usually focus groups are crafted info-gathering exercises rather than story sharing experiences where deep meaning can be gleaned.


OK -- so maybe a lot of people in these fields don't know the best narrative research and story evoking methodologies.  If they did however, I think we would see huge improvements in customer feedback, engagement, and better/deeper/richer material.


Back to the article -- this is a quick post but with good tips for thinking about customer anecdotes as critical information, and how to start gathering them. I really like that the author suggests once you have these anecdotes in hand, it's time to take action on them. Seems obvious, but it doesn't always happen.


Enjoy this post and I hope to see more like it in the future!

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Story Selling -- B2B

Story Selling -- B2B | Just Story It! Biz Storytelling | Scoop.it

For today’s sales leaders it’s almost impossible not be analytically driven. Every aspect of our sales lives are driven by key performance indicators, dashboards, and pipeline metrics. Making the number is what it is all about. ES Research Group is a strong believer in management by numbers—after all, if it can’t be measured, it can be managed. One area where we think it’s all right to think outside the analytical box is connecting with customers through storytelling. I’ve written about that before here and here.


If you've missed the other articles I've curated on using stories in sales, then this article is a great review. Plus there are links to other articles on selling via stories, and a link to a podcast interview with Mike Bosworth. Mike is a sales trainer who has created a 2-day workshop just on effective storytelling for sales people.


You will find value in the articles and the podcast in this overview, along with some good tips in the podcast. 


Selling via stories = business growth!

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3 Ways to Extract Brand Stories from Inside the Company

3 Ways to Extract Brand Stories from Inside the Company | Just Story It! Biz Storytelling | Scoop.it
Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees.


It's easy to get onto the biz storytelling bandwagon. It's hard to actually implement. So here's an article to get you started.


Here the author focuses what to do when leaders and others in your company have important messages to share, but aren't great storytellers -- and the beginning steps of how to capture their material and shape them into stories.


And there are other ideas for you here. I hope this begins to clarify your next steps to finding and sharing the stories within your company!


Via Gregg Morris
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5 emerging PR trends—and the skills they require | Articles

5 emerging PR trends—and the skills they require | Articles | Just Story It! Biz Storytelling | Scoop.it
The times, and the PR industry, are a-changing. Keep up by not only learning about these trends, but also the skills needed to stay ahead of the competition.


Yay -- storytelling/story selling is listed as #1! Along with content curation :) (whew...I'm doing something right!)


The other skills listed are just as critical for businesses as they are for PR professionals. So go grab the rest of the list and see where you stand. My biggest weakness? #2, Quantification and spreadsheet skills. I can analyze the data just fine, just keep me away from the guts of Excel!


If you are NOT a PR professional, read this article through the lense of your business to see where your strengths are, and what you may need to bolster to keep up with emerging trends.

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Marketing Messages That Tap Into Classic Sins and Virtues | Guest Columnists - Advertising Age

Marketing Messages That Tap Into Classic Sins and Virtues | Guest Columnists - Advertising Age | Just Story It! Biz Storytelling | Scoop.it
Marketers should make use of the Seven Deadly Sins and Seven Heavenly Virtues.


Hey -- not all marketing messages need to appeal to our higher virtues! So here's an article about crafting content and marketing messages that appeal to our vices.


This might not be your approach, or this approach might not work all the time. Or you might want to slip a few messages in that appeal to our vices while still focusing on our virtues. Or it might work best for you to be all about vices and forget those pesky virtues!


In any case, enjoy reading this article and then figure out what mix of virtues and vices will work best for your content and marketing.


Thank you Grace Decker @TheBoardroom for sending me this article!


Now I'm stopping work to sin with a glass of wine :)

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Stories & Gaming Can Make A Better World

Stories & Gaming Can Make A Better World | Just Story It! Biz Storytelling | Scoop.it

We are the stories we are told. Each of us alone and all of us together are the living embodiment of all the stories we have heard and all the stories we have told each other. Narrative shapes our behaviors, our thoughts, our actions.


The original title of this article is "The Universal Language of Story." But there's no new there. The article is OK but missed the point of the video referenced in the post, I think.


What IS news about the article is the 20-min. TED video. In the video, Jane McGonigal shares her passion for how gaming and storytelling together can make a better world.


The extent of my electronic gaming consists of Solitaire, Majong, or Sudoko on my phone or iPod. But after watching this video, I'm inspired to take the leap into online gaming.


What Jane does in this video is share how storied games train us in ways that allow us to pull together for the social good. Now that's amazing and a fabulous twist on how and why linking gaming and storytelling into our business practices could lead to amazing results.


Then make sure you watch the video on "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain" in the next post here in this collection. The 2 go hand-in-hand and will really open your eyes.


So watch the video, get your creative thinking cap on, and game on!

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Karen Dietz's comment, April 30, 2012 10:05 AM
Thanks for re-scooping this John!
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Storytelling Scales Up Change in Business | World Appreciative Inquiry Conference 2012

Storytelling Scales Up Change in Business | World Appreciative Inquiry Conference 2012 | Just Story It! Biz Storytelling | Scoop.it

Since 2003, Brazil has had a yearly conference where business people gather and share stories about how they succeed in creating benefits for society and their business.


What a great article to charge up your week!


This article updates us about what has happened to companies since sharing their stories with each other at a conference in 2003.


What happened? After telling and hearing stories, the companies scaled up their social efforts.


As the author says, "The companies told us that after the conference, they generated new and interesting partnerships, and even a whole new way of building these partnerships. They also reported an impact on the growth of their business. And it was definitely clear that presenting at the conference propelled more positive exchange and dissemination of their good practices.”


Now that's the power of business storytelling!


I also like this quote from the article: "It is clear that storytelling can scale up change in business and society. Through stories, we can connect business interests to societal issues. There are lots of opportunities out there. It is like Peter Drucker said: 'Every single social and global issue we face is a business opportunity in disguise'."


So how are you going to use your stories this week to build partnerships in your business, and link your work to societal needs?


There are big opportunities out there to share your stories, grow your business, and do some good :)

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Burt's Bees Gets Nature to Sing in Earth Day Ad -- Cool Audio Branding

Burt's Bees Gets Nature to Sing in Earth Day Ad -- Cool Audio Branding | Just Story It! Biz Storytelling | Scoop.it
That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used Earth Day—which is this Sunday—as a way to tout its all-natural ingredients.


OK -- more Friday Fun! And another great + short branding video. This one is all about audio branding -- a very cool development in the branding world (well actually it's always been there, but is getting new emphasis these days).


Does it tell a story? Not sure. But for sure it uses a key element in effective storytelling -- sound/music.


I found this on fellow curator iV's scoops titled Audio Brandinghttp://www.scoop.it/t/audio-branding Thanks iV and make sure you follow his curation -- it's great material.


Enjoy the beat -- it made me get up and dance :)

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StoryBranding™ Video Part III

Success Stories, Sad Stories. How StoryBranding has worked for some brands and how it could have worked for others.


Here's the last video from StoryBranding author Jim Signorelli about what to pay attention to when branding your company.


The examples he cites are great.


Enjoy this 3+ minute video!

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Work & Life -- 2 Quick Inspiring Stories

Work & Life -- 2 Quick Inspiring Stories | Just Story It! Biz Storytelling | Scoop.it

Well, thats how it works. You start thinking about how you spend or sell your life, and you get a kick in the butt or a pat on the back as the case may be. You hear a story, you meet a real hero, and if you’re lucky, a butterfly might even flutter by and remind you of your own beauty and potential to make a difference!


Here's the 2nd article for inspiration on this Wednesday.


Click on the title THE ONION SELLER, THE BASKET MAKER AND AN AMBASSADOR OF KINDNESS


This is a recent post by friend and colleague Bob Kanegis. When I read it I said, "Ahhh yes, this is what work and life is all about. What great reminders."


When I read these 2 quick stories I just loved their beauty, poetry, and wisdom. I hope by reading these you are uplifted and inspired, and leave the post feeling well fed.


Many thanks Bob for these gifts!

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Stories & Ideas for Designers & Art Directors + Entrepreneurs

VIDEO IN ENGLISH

 

Vimeo's Karoline K. explains how stories are integral to understanding your customers so you can design effective solutions (products/services) for them. This is a great video!

 

Rule #1 in business: people are searching for solutions and it is your job to find out what they are searching for and fill that need. NOT decide what they need and try to convince them to buy it. Well, OK -- you could do it that way but it's a struggle.

 

Surveys and focus groups will only get you so far. Interviewing your customers/prospects and evoking stories from them will gain you rich rich material that will guide your product development/service delivery. You will gain not only material about how to design your product, but how to connect with your prospects in marketing and advertising efforts.

 

Stop using focus groups -- create story gathering sessions with your prospects.  Don't ask for descriptions, information, or opinions. Ask them to tell you about a time when...in order to evoke an authentic story.  You will be amazed at the results.

 

Now go enjoy watching this video! 

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Karen Dietz's comment, April 24, 2012 10:19 AM
Thanks Richard! Enjoy the day :)

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