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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Corporate Storytelling: the Wave or Particle Theory?

Corporate Storytelling: the Wave or Particle Theory? | Just Story It! Biz Storytelling | Scoop.it
In school, teachers ask us to imagine that electricity is both a wave passing through material such as a copper wire, and the agitation of static copper particles within the wire.

When it comes ... (Corporate Storytelling; Wave or Particle theory?

 

What a fabulous overview of storytelling for working internally at a company.  This article clearly articulates the various ways stories can be used by businesses for leadership, teamwork, working through change, transfering knowledge, and embodying values.  Plus its makes a clear philosophical case for storytelling not being thought of a solely a communications function or simply a leadership skill.

 

If you want to know more about how to use stories within your company (no matter how big or small) to inspire others and bring everyone onto the same page, then read this article.

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Blog - The storytelling mind & computers

Blog - The storytelling mind & computers | Just Story It! Biz Storytelling | Scoop.it
Storytelling is still beyond the reach of science to explain and replicate artificially...

 

What a lovely post about the inadequacy of reducing a narrative down to its elements and expecting to create a compelling story.  Our love affair with thinking new media and technology will change storytelling is seductive, but ultimately a diversion. 

 

To help us think more clearly about all this, I invite you to read the rest of the article.

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Digital Storytelling for Branding | think. feel. grow!

Digital Storytelling for Branding | think. feel. grow! | Just Story It! Biz Storytelling | Scoop.it
I've started collecting instances of animated digital stories. This video from Moo.com matches their light and quirky branding. The music is bluegrass-y, the visuals march along at double-speed, and the stickers created in the ...

 

Here's a great example of a digital story for branding purposes.  I like that it's also about the 'back story' of how the company Moo makes its product.  There are good lessons here for us all.  Watch the video and get your ideas flowing.

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Symbols, Storytelling and Corporate Culture

Symbols, Storytelling and Corporate Culture | Just Story It! Biz Storytelling | Scoop.it
How to manage the culture of the organization as new employees join and mesh with existing employees?

 

This is a great example of how stories shape our business culture. Whether you are a solo-preneur working with vendors, or a small business with a few employees, read this story because it still applies to you.  What story(ies) are you creating that people can tell about you?

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How To Effectively Tell Your Brand's Story On Twitter | Fast Company

How To Effectively Tell Your Brand's Story On Twitter | Fast Company | Just Story It! Biz Storytelling | Scoop.it
RT @fastcompany: How To Effectively Tell Your Brand's Story On Twitter by @nicknanton @JWDicks http://ow.ly/6tuCc /via @FastCoLeaders...

 

OK -- this is a great article that's actually about how to share your business narrative over time.  Every business has a set of core stories to share about itself -- and you build an additional repertoire of stories over time.  Taken together, that creates your business narrative.  As you share your stories in various ways (online and offline), it builds your business narrative.  This article is about creating and sharing your narrative voice on Twitter.  It's not really about sharing one of your business stories in 140 characters or less.  It may sound like I'm splitting hairs, yet I'm a firm believer in clear thinking creating clear action.  

 

I do like the points this article makes about how to build and share your narrative voice on Twitter, so enjoy reading it!

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Story, interrupted: why we need new approaches to digital narrative – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard

Story, interrupted: why we need new approaches to digital narrative – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard | Just Story It! Biz Storytelling | Scoop.it
Story, interrupted: why we need new approaches to digital narrative http://ht.ly/6uMPu #storytelling...

 

This is a long article but well worth reading for all of those who want to take their business stories and move them into digital media.  The author carefully lays out the best ways to integrate pics, videos, etc. into a linear story by taking advantage of structural interludes.  And he includes examples of digital stories told well that take advantage of this method.  Clear, concise and very well done.

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The Storybranding Group | Free new eBook on Bringing Your Message to Life

The Storybranding Group | Free new eBook on Bringing Your Message to Life | Just Story It! Biz Storytelling | Scoop.it

I originally wrote this review in September 2011 and have modified it slightly (Jan 9, 2012) because using archetypes in your marketing can be helpful.  And Cindy Atlee at the Storybranding Group has now come out with some assessments that could also be helpful to you (see Jan. 10 curated post from A Storied Career).


I thought long and hard about posting this piece and finally decided to do it.  I hesitated because I don't really care to be hyper-critical.  But this really bothered me because people will read the book and think "Oh, this is what business storytelling is all about" when it's not. So here goes.

 

What I like about this downloadable ebook:  it's gorgeous and a beautiful example of a communication rich document.  The layout and visuals are spot on and an example I want to emulate.  So take some lessons here on presentation.

 

The focus of the ebook is on using archetypes.  That's OK, yet a convoluted way to get at your biz stories.  I'm fully aware of archetypes and their power.  It can be a part of crafting stories yet I don't know anyone formally trained in storytelling who would start with archetypes.  There's nothing on identifying your personal business stories, story structure, story types, essential elements, sensory material, and other story devices that will actually help you find, craft and tell your business stories. So as a how-to book on marketing/branding and storytelling it doesn't work for me.  


Archetypes can be very powerful however, when figuring out who your customers are and how to connect with them best. And they are great to use when creating personas of your customers.  I do work with archetypes during certain phases of my story work with certain clients. And I love and have used Carol Pearson's work on archetypes in business depending on the client and their specific need.  Once your have identified your business stories, looking at the archetypes operating within the stories can also be very useful.


If you are working with big corporations, archetypes become a more important front and center activity.  For smaller firms and entrepreneurs, it comes much later. So it really comes down to the size of the client, what their exact needs are, and the particular story approach and story tools that are required to get the work done.

 

The rest of the material in the ebook is intersting with a few tips here and there. And it is a good example about how branding/marketing professionals approach story work.

 

Go grab it for its visual presentation, and read through it for those additional marketing insights.

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Cindy Atlee's comment, September 13, 2011 6:20 PM
Hi Karen, Well, you're absolutely right, my eBook isn't about storytelling. It's about messaging and shorter communications forms where I've found that story-based thinking (like establishing a role and staying focused on an outcome) actually helps people say things that are more authentic and more meaningful to others. I'm especially passionate about helping people remember who they really are, which is why archetypes are so important. Using the framework of a storyline helps people and organizations really see what's best and most distinctive and even most honorable about them. I like to think that helps keep them on track both in terms of what they say and what they do in the world. That's probably just the Pollyanna in me--or maybe the topic for my next eBook!
I'm trained in archetypes--not storytelling--so I don't know if others would agree with you that storytellers never start with archetypes. Sounds like an interesting question for some of my storytelling friends, though. Maybe we can get some conversation going on that :)

Karen Dietz's comment, September 13, 2011 8:47 PM
Cindy -- many thanks for your comments back and I very much appreciate your insights. I agree that story-based communication helps people be more authentic. And using archetypes to help people remember more of who they are is spot on -- one of the best uses of archetypes! I've used archetypes in branding work. Part of my training is in oral storytelling, so that's where I start with clients. We then move to written stories, then plumb the depths of their stories for visual language. At some point we might end up working with archetypes, but usually not. I do understand the work of developing personas with clients and using archetypes in that way. But I think we are reaching different audiences and fulfilling different needs in our work. I do love that you help people find their authentic voice and more power to you! It's important work. I just get touchy about the storytelling piece! Keep going and thanks for the conversation and insights.
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Storytelling is the Bridge to Deeper Engagement

 

This is a short post written by Joshua Leatherman, (author of If Social Media is a Game, These are the Rules: 10 Essential Rules for Developing a Profitable Social Media Strategy.) but his message is very clear.

 

Here's what caught my [Jan Gordon] attention:

 

Excerpt:

 

Those who succeed in social media, those who have the ability to influence the behavior of others, are master storytellers. They have learned how to graft powerful words together that pique emotion, stimulate a need, elicit a vision, and produce engagement.

 

Some of the best stories are being told on social media. And so are some of the worst. If your story is disjointed, perhaps you have not yet developed your narrative.

 

Consider in advance how every post fits into your story, and whether it is consistent with the narrative that you're intentional cultivating. Pique. Stimulate. Elicit. Engage.

 

We can outline effective social media strategy all day. However, even the most accomplished music theorists will fail if they try to sing without first having exercised their voice.

 

We must find our story and tell it well.

 

http://socialmediatoday.com/joshleatherman/354136/1-essential-key-developing-social-media-influence


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Julian Treasure: 5 ways to listen better | Video on TED.com

TED Talks In our louder and louder world, says sound expert Julian Treasure, "We are losing our listening." In this short, fascinating talk, Treasure shares five ways to re-tune your ears for conscious listening -- to other people and the world...

 

Enhanced listening is the first skill to develop when learning to share stories.  This powerful video sets the stage for understanding why, with some really good how-to tips to expand your listening, and expanding your understanding.  

 

For me, this is a must watch video.  I hope you are inspired by it also.

 

Originally shared on Twitter by @business_design.

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Great Storytelling & Marketing Tips

Great Storytelling & Marketing Tips | Just Story It! Biz Storytelling | Scoop.it

There are great tips in this article for telling your story and marketing your organization.  These are lessons from the non-profit world that apply directly to entrepreneurs and small businesses who don't have big budgets to work with.

 

Learn to share your vision, create your unique and authentic voice, all without breaking the bank.

 

Originally shared from @youcanhelp on Twitter.

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Interview with Shonali Burke: Analytics Tell Stories

Interview with Shonali Burke: Analytics Tell Stories | Just Story It! Biz Storytelling | Scoop.it

Author Beth Kanter shares her insights on creating quality infographics that tell a story.

 

I've included the article here because inforgraphics are another terrific way to tell stories visually for any business or non-profit.  

 

This article helps us think through what we are trying to accomplish when sharing data.  I love the questions Beth asks of us.

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Beth Kanter's comment, September 6, 2011 9:17 PM
Thanks so much for scooping my blog post!
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3 Elements of Blog Storytelling to Woo Readers

3 Elements of Blog Storytelling to Woo Readers | Just Story It! Biz Storytelling | Scoop.it
How elements of blog storytelling are powerful to energize your readers and move them to action.

 

Not only does this article quote my friend and colleague Annette Simmons ("Whoever Tells The Best Story Wins"), about why sharing stories when blogging is important, but I also love the critical insight about using contrast in your stories.  

 

Contrast is an exceedingly effective, yet little talked about storytelling element.  Read this article to learn more.

 

Thanks to fellow curator Gregg Morris for originally posting this article on his curated content Story and Narrative.


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5 Tips For Using Your Blog as Branding Tool — BlogWorld & New ...

5 Tips For Using Your Blog as Branding Tool — BlogWorld & New ... | Just Story It! Biz Storytelling | Scoop.it
It's no grand secret in the blogging world that story-telling is an awesome tool for content creation. People like to feel like they're getting to know you, and the best way they can do that in many cases is for you to tell stories ...

 

Nice piece connecting storytelling to blogging and branding.  There are good tips here and I like how the author presents her ideas.

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Digital Storytelling: A Tutorial in 10 Easy Steps

Digital Storytelling: A Tutorial in 10 Easy Steps | Just Story It! Biz Storytelling | Scoop.it
Digital storytelling tends to be a powerful, evocative, and emotional way of communicating themes and stories. Read tips culled from digital storytelling experts.

 

Here's a quick, yet complete, guide to move you through the digital storytelling process.

 

What's missing?  In working with clients, they have the greatest difficulty in crafting the beginning and then the end.  But if you are very clear about the key message of your story, that get's cleared up, and also helps you select the visuals for maximum impact.  As we move into digital stories, I've also noticed how in the best well-crafted ones have gotten to the emotional core of the story.  The result is a story with just the right amount of details, and layered sensory material that evokes an emotional reponse.  This list will help you get there, yet pay particular attention to the key message you want to convey to make the entire process much smoother.

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The Saatchi & Saatchi Fuck Up Shows Why Storytelling is Best Left to PRs

The Saatchi & Saatchi Fuck Up Shows Why Storytelling is Best Left to PRs | Just Story It! Biz Storytelling | Scoop.it

Posted from fellow curator Gregg Morris on his Story and Narrative newsletter:

 

For those who’ve not heard, a Saatchi & Saatchi campaign for client Toyota has led to a $10m suit being filed against the ad firm and the car company, as well as various individuals connected with the campaign.

The campaign, which allowed people to sign up their friends to be ‘pranked’ with a serious of worrying emails from one of 5 colourful fictional characters, was a bungled attempt by the Saatchi suits to make the world’s most boring car company look radical. This is a textbook example of why forging the brand narrative is best left to the publicists: the creative excellence of Ad Agencies does not extend to long form narrative content.

 

Go read the rest of the story....


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Episode 35 The Art and Science of Corporate Storytelling 09/20 by ...

Episode 35 The Art and Science of Corporate Storytelling 09/20 by ... | Just Story It! Biz Storytelling | Scoop.it
Todays guest Richie Cullom is Senior IT Manager at Genuine Parts Corporation. As an avid writer he is also a storyteller at heart. Listen in to hear how he me Sep 20.

 

If you are wondering how to integrate stories into your corporate culture, then listen to this blog talk radio show.  Lots of good points here that we all can use.

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Storytelling Presentations | Knight Digital Media Center

Storytelling Presentations | Knight Digital Media Center | Just Story It! Biz Storytelling | Scoop.it
Storytelling Presentations | Knight Digital Media Center http://t.co/PNGOlvlM...

 

Wow -- what a big list of different types of storytelling presentations from all different perspectives.  Explore to your heart's content.

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Digital Learning Commons hosting 2 Community Engagement & Storytelling Workshops with Special Guest Barbara Ganley

Digital Learning Commons hosting 2 Community Engagement & Storytelling Workshops with Special Guest Barbara Ganley | Just Story It! Biz Storytelling | Scoop.it
Related posts:Digital Learning Commons hosting 2 Community Engagement & Storytelling Workshops with Special Guest Barbara Ganley The Digital Learning Commons is extremely excited to be hosting...

 

Hey -- if you can go hear Barbara talk, then share with us how it went.  For the rest of us, I love the graphic that's posted displaying the interlocking dimensions of effective storytelling -- it really tells the story of storytelling. Keep this graphic in your back pocket to remind you about how these 3 elements intertwine as your share your business stories and listen for others.

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A Periodic Table of Visualization Methods

A Periodic Table of Visualization Methods | Just Story It! Biz Storytelling | Scoop.it

Love this periodic table of visualization methods.  It breaks the visualization methods down into 6 color-coded types, and if you hover over some of the entries, you'll get an example.

 

Using this chart really helps think about the message you are trying to get across through visualization, and how to best do it.

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StorySelling “How to Write Mini User Stories”

Why: Use mini user stories, with the right sales message, so that your salespeople are able to sell value and differentiate your offering instead of pitching product and reducing price. Mini User Stories: Make the stories short.

 

THE ORIGINAL LINK IS BROKEN! HERE'S THE NEW LINK: http://insightdemand.com/wp-content/uploads/2011/11/How-to-Write-Mini-User-Stories.pdf


One of the best articles I've read on using stories in sales.  The author give how-to tips and concrete examples on crafting your sales stories so the customer is the hero, and you are the winner (higher sales).  Well done (and it works)!  

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A Story of Community...The Story of Meetup

A Story of Community...The Story of Meetup | Just Story It! Biz Storytelling | Scoop.it

I just received the story of how Meetup got started in an email today and want to share it with you.  It's a wonderful story of community in response to 9/11.  There are lots of stories to share about 9/11. Yet in the mono-myth of the hero story that we live in today, we typically only hear stories about individuals.  Stories about how communities responded -- the community of heros -- are often overlooked.  And we need to hear these stories just as much as the lone hero stories so we know even better how to respond to tragedies and challenges.  That's why I love the Meetup story.  It's a great business founding story, and it's a great story about community.  Enjoy.

 

"Fellow Meetuppers,

I don't write to our whole community often, but this week is special because it's the 10th anniversary of 9/11 and many people don't know that Meetup is a 9/11 baby.

Let me tell you the Meetup story. I was living a couple miles from the Twin Towers, and I was the kind of person who thought local community doesn't matter much if we've got the internet and tv. The only time I thought about my neighbors was when I hoped they wouldn't bother me.

 

When the towers fell, I found myself talking to more neighbors in the days after 9/11 than ever before. People said hello to neighbors (next-door and across the city) who they'd normally ignore. People were looking after each other, helping each other, and meeting up with each other. You know, being neighborly.

 

A lot of people were thinking that maybe 9/11 could bring people together in a lasting way. So the idea for Meetup was born: Could we use the internet to get off the internet -- and grow local communities?

 

We didn't know if it would work. Most people thought it was a crazy idea -- especially because terrorism is designed to make people distrust one another.

A small team came together, and we launched Meetup 9 months after 9/11.

Today, almost 10 years and 10 million Meetuppers later, it's working. Every day, thousands of Meetups happen. Moms Meetups, Small Business Meetups, Fitness Meetups... a wild variety of 100,000 Meetup Groups with not much in common -- except one thing. Every Meetup starts with people simply saying hello to neighbors. And what often happens next is still amazing to me.


They grow businesses and bands together, they teach and motivate each other, they babysit each other's kids and find other ways to work together. They have fun and find solace together. They make friends and form powerful community. It's powerful stuff.

It's a wonderful revolution in local community, and it's thanks to everyone who shows up.

 

Meetups aren't about 9/11, but they may not be happening if it weren't for 9/11.

9/11 didn't make us too scared to go outside or talk to strangers. 9/11 didn't rip us apart. No, we're building new community together!!!!

 

The towers fell, but we rise up. And we're just getting started with these Meetups.

Scott Heiferman (on behalf of 80 people at Meetup HQ) Co-Founder & CEO, Meetup New York City September 2011"

--
Meetup, PO Box 4668 #37895

New York, New York 10163-4668

http://www.meetup.com

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Rapid Storytelling: 20 Slides in 6 min. What the Pecha Kucha?

Rapid Storytelling: 20 Slides in 6 min. What the Pecha Kucha? | Just Story It! Biz Storytelling | Scoop.it
Pecha Kucha is a presentation method, developed in Japan, that is reputed to improve audience attention. It is a method of presenting that ensures both content and length are kept ...

 

Here's a great exercise & method to create powerful yet brief stories to share with only 20 slides with 20 seconds for each slide.  This is a discipline all business could develop and use for those times when you have to share your story both quickly and well.

 

Originally shared via Twitter @marketingwizdom.

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Can Stories Be Data?

Can Stories Be Data? | Just Story It! Biz Storytelling | Scoop.it
Your numerical data can tell stories, but can stories be data that leads to continuous improvement?   Do numbers only matter?

 

And can data be stories!  Absolutely on both counts.  Read more about creating infographics that help tell stories here in this article by Beth Kanter.

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Nonprofit Storytelling Resources — Nonprofit Storytelling for Marketing and Fundraising

Nonprofit Storytelling Resources — Nonprofit Storytelling for Marketing and Fundraising | Just Story It! Biz Storytelling | Scoop.it
This page contains an in-depth curation of nonprofit storytelling resources including books, videos, articles, webinars, and research papers.

 

This is a pretty good list for non-profits.  Actually, it's a pretty good list for any business!


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Wilton Blake's comment, September 6, 2011 9:15 PM
Thanks for sharing Karen!
Wilton Blake's comment, September 6, 2011 9:15 PM
Thanks for sharing Karen!
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IKEA and authentic stories of identity

IKEA and authentic stories of identity | Just Story It! Biz Storytelling | Scoop.it
In August, I had several speaking engagements in Buenos Aires, around the theme of using storytelling in branding and e-marketing. As always, one of my central themes was that many of the principles I use in leadership ...

 

The author contrasts how Margaret Thatcher used her personal stories to great effect as a leader, and how IKEA as an organization does the same.  Good examples and insights are shared here.

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