In school, teachers ask us to imagine that electricity is both a wave passing through material such as a copper wire, and the agitation of static copper particles within the wire.
When it comes ... (Corporate Storytelling; Wave or Particle theory?
What a fabulous overview of storytelling for working internally at a company. This article clearly articulates the various ways stories can be used by businesses for leadership, teamwork, working through change, transfering knowledge, and embodying values. Plus its makes a clear philosophical case for storytelling not being thought of a solely a communications function or simply a leadership skill.
If you want to know more about how to use stories within your company (no matter how big or small) to inspire others and bring everyone onto the same page, then read this article.