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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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10 Insanely Awesome Inspirational Manifestos

10 Insanely Awesome Inspirational Manifestos | Just Story It! Biz Storytelling | Scoop.it
A manifesto can help keep creatives, professionals and many others on course.


It's Thanksgiving and even during these tough times, there is so much to be thankful for.  And we can all use a little more inspiration to keep us going.


I hope you enjoy these different manifestos. Keep going. Keep your stories alive -- we all need to hear them!

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Fireman's Brew: Building a brand on the back of a compeling narrative - 5 Blogs Before Lunch

Fireman's Brew: Building a brand on the back of a compeling narrative - 5 Blogs Before Lunch | Just Story It! Biz Storytelling | Scoop.it
So the story goes, Fireman's Brew was born on the side of a Los Angeles freeway by two thirsty fireman craving a cold one after fighting a hillside blaze. They imagined brewing their own beer--just as they liked it, and...


THE ORIGINAL LINK IS BROKEN! HERE'S THE NEW LINK: http://articles.latimes.com/2010/may/01/business/la-fi-firemans-brew-20100501 

OK -- here's the biz story success forumula in action! Go read the article about Fireman's Brew and their formula which you can replicate. It's a great short post.

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How Silence Changes The Communication Dynamic | Fast Company

How Silence Changes The Communication Dynamic | Fast Company | Just Story It! Biz Storytelling | Scoop.it
Ever wonder what it would be like to remain quiet for an entire week? Not just less talking. I mean no talking. Total silence. It’s a bit scary, no?


Ahhhhh, the power of silence! Most people are so focused on telling their biz stories that they forget to master the art of silence in storytelling.


This article is a good reminder to us all -- about what silence can do for us, and to not be afraid of adding silences into our story sharing.


Read this post for some great insights.  

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Influence Through Stories -- Video #3

Influence Through Stories -- Video #3 | Just Story It! Biz Storytelling | Scoop.it

Here's the last video in Ty Bennett's 3-part series on business storytelling.


His work is excellent and this last video focuses on using metaphors in your biz stories as an essential success tool.


The video is a little over 17 minutes long, and at the end there is a pitch to purchase his program. You can ignore it or follow the link -- your choice.


But this is also a great example of an entrepreneur offering free valueable content to enroll people as customers in his business.  It works.


And don't forget to watch the other 2 videos.  They all contain great material that is practical and immediately useable.

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8 Steps to Leading Through Storytelling

8 Steps to Leading Through Storytelling | Just Story It! Biz Storytelling | Scoop.it

"Leadership is storytelling. It is the successful communication of your own story in a manner that connects among those you work with and guide. It is bringing alive a product or service through a connecting narrative. You lead by example. How well do you tell your own story?"


Well said. This is a terrific piece connecting leadership and storytelling.  


Whether you are the CEO of a Fortune 500 company or a solo-preneur, the insights here on the importance and connection of storytelling skills to effective business are key.


Don't miss out on the points in this article.  Follow the author's guidelines to engage the hearts and minds of those in your sphere of influence.

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Storytelling's Next Chapter: Software Automatically Turns Stories Into Movies

Storytelling's Next Chapter: Software Automatically Turns Stories Into Movies | Just Story It! Biz Storytelling | Scoop.it

"Mercury Innovative - a developer of language processing software - is rolling out a new web application that automatically turns written stories into animated movies. Text in Motion™ brings excitement and..."

 

Ooooohhhh -- so cool! I can't wait to try this service out when it arrives.  Read more about the ability we all may soon have to turn our written text automatically into digital stories.

 

Thank you Cathryn Wellner @StoryRoute for sharing this article!


Via Cathryn Wellner
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Tom George's comment, November 20, 2011 2:52 PM
Hey Karen, thanks for sharing this today. I would love to try something like this.
Karen Dietz's comment, November 20, 2011 2:54 PM
Yes, me too! If it works, it could be a real time saver.
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If you’re in the business of storytelling,  you need to adapt to a storytelling way of business

If you’re in the business of storytelling,  you need to adapt to a storytelling way of business | Just Story It! Biz Storytelling | Scoop.it

"A lot of agencies have a new way of describing themselves: “We’re brand storytellers.” If your firm considers storytelling to be a core competency, you can’t really deliver on this promise without a very different approach to your internal process and structure."

 

I love this article because it points out what most companies totally miss when they start bringing storytelling into their marketing:  that stories are an organizing principle! 

 

What the heck does that mean? Simply that if you engage in storythinking or storywork, how your company structures its work needs to change. Stories determine how we do things, and we often need to restructure our work to support how we use stories in our business.

 

It's the age-old addage -- if you need to be doing something different, you need new structures in place to be successful.  When vision and structure collide, structure always wins.

 

If you want to engage in business storytelling as an ongoing activity for business growth, read this well-written beautifully succinct article for some 'how to do your work differently' mandates.

 

Thank you fellow curator Gregg Morris @greggvm for sharing this article!


Via Gregg Morris
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The Art of Storytelling and Implications for Advertising

The Art of Storytelling and Implications for Advertising | Just Story It! Biz Storytelling | Scoop.it
If you look back across the history of mankind, storytelling has played a vital role in propagating culture, from community to community, across generations.


I'm a little late in curating this article, but I'm glad I waited because when paired with another recent article in this collection, you'll get a double-whammy of ideas and tips.


Let's start first with this article.  I like how the author lays out the importance of storytelling in advertising. And when he says, "In the strictest sense, a story has a narrative ark, a beginning, middle and end; however in advertising we can be looser in our definition" he's actually talking about using story triggers, i.e. bits of material that trigger a story within us.


He then goes on to point out how the UK company Sainsbury has combined ads with rich content.  Are these actually stories?  I couldn't tell.  But the idea is there: link ads and stories in content modules that flow together!


For additional ideas on how to do this that creates more engagement, go read the next article on "3 Powerful Game Dynamics That Create Brand Superfans." It's a winning combo.

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Selling Your Corporate Story & Your Company

Selling Your Corporate Story & Your Company | Just Story It! Biz Storytelling | Scoop.it
For many businesses the main reason for undertaking a communications programme isn’t to shift the kit, instead it is to sell the entire business. Yet traditional communications plans are often ill-equipped to achieve this.


Here's a new application for telling your biz story -- to actually sell your business!  This is a provacative article with solid tips.  If you ever want to sell your business, don't forget to tell your story to get faster results!

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Storytelling – What Kind of Stories Should I Tell?

Storytelling – What Kind of Stories Should I Tell? | Just Story It! Biz Storytelling | Scoop.it
Learn how to tell a better story. A good story will get you further than facts or numbers ever could.


There are good words of wisdom here about what kinds of business stories to tell. For example: "Telling your story doesn’t mean writing a historical synopsis of your brand."


Or, "Tell stories that illustrate how your product benefits my life." And then the author goes on to explain what he means.


Enjoy these pithy tips in this quick post.

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Four lessons to know about corporate storytelling - Employer Branding Today

Four lessons to know about corporate storytelling - Employer Branding Today | Just Story It! Biz Storytelling | Scoop.it
Four lessons to know about corporate #storytelling http://t.co/49f45paJ via @universum_eb...


Here's a very solid primer on corporate storytelling -- what it is, where to use your company's stories, and suggestions on how to craft them.


If you are wondering, "What the heck is corporate storytelling?" or "How the heck would I use our stories?" then this post is for you!

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Listening Skills: Are You Really Hearing What Customers and Colleagues Are Saying to You?

Listening Skills: Are You Really Hearing What Customers and Colleagues Are Saying to You? | Just Story It! Biz Storytelling | Scoop.it

"Listening is one of the key ingredients of the most successful performers and the downfall of poor performers. This good article provides 6 tips to help you become a better listener."

 

Another set of great points about listening -- the first skill to master in effective storytelling.

 

Is there anything I would add to this list? Only to reiterate that in most conversations we are not really listening -- we are instead having a conversation with ourselves about what we are going to say in response, the piece of advice we are going to give, or the idea we are going to share.  

 

When you listen delightedly however, when you are there to listen the best possible 'story' out of someone, your world shifts and real gems emerge.  So read this article and practice better listening.


Many thanks to fellow curator Daniel Watson @rhodanmc for this piece.


Via Daniel Watson
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How to write an article about your own product or service | AuthorPower

How to write an article about your own product or service | AuthorPower | Just Story It! Biz Storytelling | Scoop.it

"Sometimes, the very best experts are those who create the products.
We often get requests from companies that wish to write articles about their own products or services (from now on, when we say "product" we mean "product or service"). Such articles are, by definition, self-serving since the companies in question obviously wish to promote their own wares. Just because a company might wish to gain visibility through editorial doesn't mean we dismiss a genuine offer of editorial content out of hand."

 

What a solid article for how to write stories about your products or services! Very useful tips, plus a healthy body of good examples.  This is a great how-to guide you won't want to miss.


Thanks to fellow curator Kat Tansey @KatTansey for sharing this piece.

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Moral Persuasion: Telling a Story – or Selling a Story? | The Hubble

Moral Persuasion: Telling a Story – or Selling a Story? | The Hubble | Just Story It! Biz Storytelling | Scoop.it
Moral Persuasion: Telling a Story – or Selling a Story? This blog post originally appeared on StoryFountain.WordPress.com. Richard House is a member of the Hub community and has chosen to republish his content with the ...


The vagaries of using stories in business sometimes escapes us.  But there are very real ethical and moral dilemmas to engaging in business storytelling.


It is always better to be aware of these dilemmas up front so we don't accidentally crash and burn.


I really like this article because it addresses some of these issues head in on a very thoughtful way.  I hope the author's comments/insights will give us all pause, and help us think better about our work, and be greater ethical and moral storytellers as a result.

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Visual Storytelling: 3 Powerful Attorney Bios

Visual Storytelling: 3 Powerful Attorney Bios | Just Story It! Biz Storytelling | Scoop.it
Video attorney bios for legal marketing and content marketing should focus on visual storytelling, not just cost and frequency...

 

Corporate storytelling, personal branding, back-stories -- it's all here in these 3 videos about lawyers in a particular San Francisco, CA law firm.

 

And they really work! Or at least 2 of them do.  The last one, not so much.  I guess I was looking for more of a personal story like in the first two videos, instead of "This is a nice place to work and we have fun."

 

What made them work?  Sharing a personal story right off the bat.  And the first 2 videos were all about the "How I Got Started" topic -- one of the essential core stories to master for any business/entrepreneur.

 

Each video also had a problem/challenge to overcome and a key message at the end. Do these videos have so much punch they are going to change the world?  No -- but they certainly are doing the work they need to do: they are engaging, give us background, and entice us to call these lawyers.

 

There are good lessons here for us to replicate in our own videos.

 

Thank you fellow curator Gregg Morris @greggvm for sharing this article!


Via Gregg Morris
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Brand and Social Storytelling: Back-stories!

Brand and Social Storytelling: Back-stories! | Just Story It! Biz Storytelling | Scoop.it
In a sense, to be respected & admired you don't need history as long as you have a "story" http://t.co/YIVpVJYx #branding #marketing...


Well now, here's a thought: "...maybe instead of thinking about your story differs from the competition, think about how your brand story reflects your effort and how that it turn will inspire the consumer to make an effort and in turn elevate their personal story."


This is quite a unique post because the author spends time on the all powerful back-story and its effect on consumers. She gives great examples of how consumer's backstories of your products create more customers who just got to have what you sell.


The article is geared more toward products but could easily be adapted to services (instead of long lines of customers waiting for your fresh baked bread, think of a long waiting list of customers for your servicesthat you are scheduling into next year).


Grab these insights and start working with these different kinds of backstories!

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How to Pitch Angel and VC Investors: 10 Tips on Communicating Traction

How to Pitch Angel and VC Investors: 10 Tips on Communicating Traction | Just Story It! Biz Storytelling | Scoop.it
I went to a class last week taught by Brendan Baker of Greylock and Hiten Shah of KissMetrics on how to communicate traction to investors.


Hey -- investors or no, we all need to pitch our products or services to prospects.


Pitching to investors ups the ante and requires presenting your story with even more skill and awareness.


Regardless -- if you want to accelerate this results of your biz storytelling skills, read these 10 tips and incorporate them into your presentations.  I've seen them work during Venture Capital pitch-fests. So don't miss out on current and future opportunities.

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The Nest Thermostat: Values, Passion & Emotion -- A Branding Story

The Nest Thermostat: Values, Passion & Emotion -- A Branding Story | Just Story It! Biz Storytelling | Scoop.it
How a simple thermostat reminds us not to forget the core tenets of marketing, branding and connecting with our customers deeply and emotionally.


This blog post is very thorough in explaining how and why a company making thermostats got it right in sharing its values through its storytelling.


The take-aways the author lists are applicable/adaptable to companies of any size.  It may be harder to think about how to use these tips when promoting your service, but I'm certain there's material here you can use.


Let me know your actual take-aways from reading this by commenting below :)

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The Patron Saint of Architecture: Telling a Story: the Art of Presentation

The Patron Saint of Architecture: Telling a Story: the Art of Presentation | Just Story It! Biz Storytelling | Scoop.it

"The idea is complex, but the explanation must be clear, simple and concise. It's all your clients will listen to. The art of storytelling is something that most architects never learn. Instead, during our education, we model pompous intellectualism, poetically making nonsensical archispeak statements while wearing black turtlenecks. Of course in studio, there often is no client and no real story, only our personal filter for solving the assigned problem. In practice, our client becomes our audience and whether we are auditioning for the part, or holding a design meeting, we can never forget to perform for them."

 

For all you data-heads, scientists, tech geeks, architects, lawyers and the like -- this article is for you!

 

It very simply explains why and how to shift your presentations so you can connect with your audiences through storytelling.  

 

Want more business?  Want to sell your ideas? Read this quick article, and then explore the rest of the collection here for more ideas/action steps.

 

Once again, thank you Gregg Morris @greggvm for originally curating this article!


Via Gregg Morris
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3 Powerful Game Dynamics That Create Brand Superfans | Fast Company

3 Powerful Game Dynamics That Create Brand Superfans | Fast Company | Just Story It! Biz Storytelling | Scoop.it
Game dynamics can be used for everything from making school less awful to making people less lazy. (Yes, I’m talking to you: Put down the donut and pick up the Nike Plus!


What does this have to do with biz storytelling?  A lot actually.


First, understand that listening to and sharing stories is a form of deep play -- it's fun and enjoyable and completely engaging if done well.


Gaming is also deep play -- it's fun and enjoyable and completely engaging if done well.


Often in business we create our stories, slap them on our website or bring them into our presentations.  Often that is enough to keep the pipeline of prospects flowing.


But in today's competitive marketplace, what can you add to keep your competitive edge, engage customers even more, and generate raving fans?


Adding gaming dynamics to the mix.  Read this article for 3 simple types of gaming dynamics you can add to your storytelling & marketing for a winning mix.  


And read the previous article on linking ads to storytelling for great content.  Reviewing both together should give you a wealth of creative ideas for your marketing next steps.

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Your Customers Are Always the Story

Your Customers Are Always the Story | Just Story It! Biz Storytelling | Scoop.it
storytelling in business: the goal is to use the product to tell the story of the people using it.


Love this article! Get your head on straight about who the real focus is in your business storytelling.  Lots of good tips here, along with video examples to enjoy. I'm looking forward to hearing your great customer stories.

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How to Tell your Story for Impact | Stanford Knowledgebase

How to Tell your Story for Impact | Stanford Knowledgebase | Just Story It! Biz Storytelling | Scoop.it
STANFORD GRADUATE SCHOOL OF BUSINESS — JD Schramm has a reassuring message for anyone – and that includes just about everyone, really – who frets over the (RT @ReadHeavily: From the Stanford School of Business: 8 Habits of Concise Storytelling That...


I've already brought the 1.5 hour video of JD Schramm delivering this excellent workshop on storytelling into the Just Story It scoops.


But if you are pressed for time, here's the synopsis of Schramm's work.  I still recommend viewing the video yet this article will do in a pinch!

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Digital Storytelling: What Can Porn and Paula Deen Teach Us ...

Digital Storytelling: What Can Porn and Paula Deen Teach Us ... | Just Story It! Biz Storytelling | Scoop.it
And that's where we find ourselves today. Only now, digital records that oral history. People are telling and re-telling the stories they find most compelling and valuable to them, constantly changing and commenting on them to ...


This is a brilliant title and what are the take-aways from this post?

  1. Move the free-line (offer content for free)
  2. Creating your digital story is not the end, it is the beginning -- the real value in digital storytelling is setting up the interactions around it so you continually engage with your viewers.


There are great examples here plus a good lesson in headline writing :)

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A Simple Way To Rethink Your Brand Narrative

A Simple Way To Rethink Your Brand Narrative | Just Story It! Biz Storytelling | Scoop.it
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative.


Here is great advice on crafting your brand narrative.  As the author says, the narrative is all about the intersection between your products/services and your prospects needs.


Read the article to learn more, and get the gem at the very end of the post!


Many thanks to Michele Smorgon @maxOz for pointing me to this piece.

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How to write a good success story: CARP Model

How to write a good success story: CARP Model | Just Story It! Biz Storytelling | Scoop.it
classifieds, how to write a success story, marketing tips, Success, success story, writing a success story...

 

This is a very useful article when crafting your success stories -- either for your business or for your resume.

 

The CARP structure is not the only model and you can download a free worksheet with more ideas and examples from my website: http://www.juststoryit.com/articles?mode=PostView&bmi=750604 

 

Thanks again to Kat Tansey @KatTansey for sharing this article!

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Silvia Toffolon's comment, November 17, 2011 3:22 PM
The link is wrong. The right link is:

http://www.juststoryit.com/articles?mode=PostView&bmi=750604

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