Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Bedtime Stories, Innovation and Leadership Success--Critical Connections

Bedtime Stories, Innovation and Leadership Success--Critical Connections | Just Story It! Biz Storytelling | Scoop.it
One night, as I begin to read a bedtime story to my six year old daughter, she stops me and says –“Dad, why don’t you tell me a story instead of reading it?” I set the book aside and my mind is
Karen Dietz's insight:

Article Link: http://linkd.in/1oqcHUh 


I've been traveling and working (the kind where you fall exhausted into bed early) but am finally back home and curating. While on the road I've been gathering a nice collection of articles to share with you this week.


This first one comes from Karthik Rajan, Regional VP, Sales at GDF SUEZ in Texas. It's a wonderful article about how bedtime stories with his daughter turned into keen insights into creativity and leadership -- like assumed constraints -- which are business lessons for us all. I really like how Rajan weaves together storytelling in personal and professional life -- because that is how life actually happens! 


This is a well-written post and one I know you will enjoy. It's perfect for the beginning of the week.


This review was written by Karen Dietz for her curation on business storytelling at www.scoop.it/t/just-story-it 

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Why Do We Make Audiences Sit In The Dark When Telling Stories?

Why Do We Make Audiences Sit In The Dark When Telling Stories? | Just Story It! Biz Storytelling | Scoop.it
Stage lighting is bad for the speaker and the audience.
Karen Dietz's insight:

Article Link:

http://www.forbes.com/sites/nickmorgan/2014/10/09/why-do-we-make-audiences-sit-in-the-dark/


OK -- great question! Why DO we make audiences sit in the dark when we are sharing our stories???


Here's a secret from the story performance world -- rarely do professional storytellers tell stories to a dark auditorium. We most often ask for the house lights to be turned up so we can see the audience.


Why? Because storytelling is a co-created experience involving deep listening with the audience so you can connect with them and make slight shifts in the story to fit the moment. And that can't happen when you can't see the audience.


As the author Nick Morgan says in this post -- let's stop having audiences sit in the dark. Turn up the lights! It will make for better storytelling.


Read the article for several more concrete and practical reasons for keeping the lights on :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Tips When Speaking To The Same Crowd Again And Again And Again

Storytelling Tips When Speaking To The Same Crowd Again And Again And Again | Just Story It! Biz Storytelling | Scoop.it
I usually write about the challenges of professional and executive speaking, but there’s one speaking gig that presents difficulties even most pros don’t have to face: preaching. Preachers face the same audience (mostly) week after week, year after year, and have to somehow persuade them to listen afresh every Sunday. Even [...]
Karen Dietz's insight:

Article Link: 

http://www.forbes.com/sites/nickmorgan/2014/10/07/whats-the-toughest-speaking-challenge-of-all/ 


Here's another fabulous article from Nick Morgan who writes about sharing stories to the same group over time. Think of your employees. Or the different market/customer segments you address.


Storytelling again and again and again to the same group is tough stuff. How do you do that and not be boring?


Morgan comes up with 9 ways to not get into a rut while continuing to enchant your audience(es). Gotta love that!


Keep this list hand -- especially if you are a leader or content marketer. And guaranteed, these 9 tips are a lot of fun to do. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, October 9, 2014 7:28 PM

Public speaking phobia: how to preach?  

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Stories and change -- the good, the bad

Stories and change -- the good, the bad | Just Story It! Biz Storytelling | Scoop.it
We’ve just been listening to a talk on BBC Radio 4 by Philippa Perry about why stories are so powerful. Philippa’s background is in psychotherapy, and she talks about the subject in terms of the...
Karen Dietz's insight:

Here is a thoughtful post from Sparknow on a part of storytelling we seldom dwell on -- if we are not used to hearing a certain story we may not be able to take it in.


Hmmmmm. The article shares a great example of how this happens. The author then goes on to point out that businesses can be just like that too.


Ah hah -- maybe this is another clue as to why organizational change efforts fail so miserably. People can't hear the new story; they can't take it in.


There are fascinating insights here that I am definitely incorporating into my work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Heroes: Masters of The Universe or Headaches?

Heroes: Masters of The Universe or Headaches? | Just Story It! Biz Storytelling | Scoop.it
Alicia Pickering, a long time friend of Sparknow, is working with us on ethical and cultural auditing. She writes about the problems that heroism brings in an institutional context.
As other parents...
Karen Dietz's insight:

The hero's journey is touted today as the way to craft business stories (for some, the only way), whether it is in marketing, sales, branding, content creation, org change, and even leadership. 


We are drowning in hero stories today, and it has become a mono-myth in our culture -- and maybe that's not so good. This article speaks to that issue.


This blog post written by Alicia Pickering is the best writing yet I have come across explaining why the hero's journey is sometimes not the best way to go -- and the consequences of too much emphasis on hero stories.


Go read this easy-to-read yet very thoughtful piece and let's start moving away from the dominance of the hero's journey. Let's find different stories to share in business life that reflect other aspects of the human experience.


PS -- I'm back from my travels so expect to see more curated articles. And many thanks  to my biz story folks at Sparknow in the UK for publishing this piece on their blog!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it  

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Storytelling Implications: Appealing To Values, Not Attitudes

Storytelling Implications: Appealing To Values, Not Attitudes | Just Story It! Biz Storytelling | Scoop.it
In any industry, some of the most successful new business ideas are the most radical. But these are also the most likely to fail, fast. Having a proposition that goes against the prevailing view can be game-changing; if you can get people to agree with you. And there’s the hard [...]
Karen Dietz's insight:

Here's something to think about over the weekend -- when you are sharing your stories is your objective to change attitudes or values?


Turns out the answer could make a world of difference for you if you want to be more successful.


For many years I wrote about values (personal and organization), did workshops about them, and diagnosed companies regarding them. Here is part of what I taught:  values generate beliefs, behaviors, and attitudes. But the foundation is always a person's values.


So if you really want to fundamentally change yourself -- or facilitate change in someone else -- look to values.


This article does a handy job of explaining all of this and shares some important research from 2012 about circumventing resistance.


Bottom line for storytelling: craft your stories to address values, not simply attitudes. If you do so, you will rock the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | Just Story It! Biz Storytelling | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.
Karen Dietz's insight:

This a quick article with powerful tips on when stories don't work. In addition to knowing why and how to craft great compelling stories, it is also worth knowing what contributes to stories failing.


If you pay attention to avoiding the traps explained here you are well on your way to story success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, September 6, 2014 10:01 AM

Do it but with care...

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One Secret to Nike's Success? Story Tips From Nike's Chief Storyteller

One Secret to Nike's Success? Story Tips From Nike's Chief Storyteller | Just Story It! Biz Storytelling | Scoop.it
How Storied Leadership Fosters Employee Engagement I recently had the pleasure of interviewing Nike’s Chief Storyteller and Sr. Director of Global HR Talent Development, Nelson Farris. Wow — what an amazing 30 minutes! http://juststoryit.com/podcasts/KDietzPodcast-NelsonFarris-edited.mp3 I’ve known about Nelson since 1999 when I first saw his name in an article about organizational storytelling. I’ve been following... View Article »
Karen Dietz's insight:

Here's the link

 

Storytelling  in marketing/branding is all the rage. And Nike does a fabulous job at that.

 

But how else do they work with stories internally to ensure success? Well, my 30 minute podcast with Nike's Chief Storyteller and Sr. Director of Global HR Talent Development brings to light some of their practices and story philosophy.

 

If you are an entrepreneur, manager, corporate exec, or nonprofit, Farris' insights can apply to you.

 

Grab this podcast and continue to leverage the heck out of storytelling for your business.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Role of Storytelling: What Leadership Looks Like In 20 Years

The Role of Storytelling: What Leadership Looks Like In 20 Years | Just Story It! Biz Storytelling | Scoop.it
Let’s face it, most of us are addicted technology futurists. Who doesn’t enjoy speculating about what technology marvels will be commonplace in the coming decades? Will it be 3D printing? Artificial intelligence? “Singularity”? All are buzzwords of the emerging technology future. But what about leadership? If we don’t get leadership right, [...]
Karen Dietz's insight:

Here is another article on leadership that will help us chart our future and create it well.


Heaven knows, just looking at the news headlines these days reminds us how critical leadership is. And I'm not just talking at the political level. Nor am I talking about leadership at the big corporate level. I'm talking about leadership at YOUR level -- no matter where you are in your career or professional life. We are all required to be leaders today in some way, shape or form, whether we work alone or with others.


So what skills do we need to cultivate now to be awesome in the next 20? This article covers them.


Out of the 6 discussed, 4 are related to storytelling:

  1. Questions Not Answers. Effective business storytelling is NOT about 'telling'. It's about evoking stories from others and listening. Then sharing a story in return. That's the exact opposite of what is usually taught however. In order to really leverage story as a leader, it's all about mastering the Art Of The Question. Knowing the right kinds of questions to ask when is one of the secrets to the universe. No kidding. You 'gotta master this one.
  2. Employee Pull. Story is a pull technology, not a push technology. Stories pull people into your world. If you are still relating to storytelling as a push technology -- let me tell you a story so I can push my message to you -- cut it out. Pivot and work with stories as a pull technology so you are working with modern 21st Century skills.
  3. Customer Pull. Ditto #2
  4. Purpose. Got a purpose for your company that creates a positive impact on the planet? In order for Purpose to come alive, to capture the hearts/minds of people, story is your #1 vehicle for getting the job done. Get this under your belt today so you are propelled past others who are late to the game.


There are 2 other skills the author talks about in this post. For me they are long on concepts and short on examples or how-to. But they are good signposts to keep on the radar screen and find more articles research on.


OK -- I'm off to client meetings. While I'm gone doing my story thing, read the insights from this article (of which there are many) so you can start preparing today for your leadership of tomorrow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jerry Busone's curator insight, August 28, 2014 8:07 AM

Good spin and interesting 

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Story Skills Are Critical for All Rungs of Org Ladder

Story Skills Are Critical for All Rungs of Org Ladder | Just Story It! Biz Storytelling | Scoop.it
A few weeks ago we were asked to analyze a competency model that had been created by a client. The assumption of their model was that as leaders move up to higher levels in the organization, some competencies become more important. For example, in their model they proposed that a [...]
Karen Dietz's insight:

Now here is a study showing how influence and motivation skills are necessary for both managers and leaders. This is unique because instead of just focusing on leader skills, this study surveyed senior executives, middle-managers, and lower level managers.


You'd think that the skills would differ as you go up the org food chain. Not so! As you can see from the chart, motivation, influence, communication skills and authenticity are critical at all levels.


How does this connect with storytelling? Because the way to realize "inspiring and motivating others", "display high integrity and honesty", "communicates powerfully and prolifically", "builds relationships", and the like is being able to listen for and share compelling stories that move people to action.


There are several more key insights this article shares. 332,860 bosses, peers, and subordinates participated in this study by Zenger/Folkman. Wow! Anyone in charge of people needs to get their storytelling game on in order to survive and thrive in today's business climate. This applies to nonprofits, entrepreneurs, and solopreneurs also. 


For the solopreneurs, it's taking these skills and applying it to marketing and sales to grow you business. For nonprofits it's taking these skills to build donations, staff and volunteer commitment, and building communities.


Bottom line: keep building those story skills to reach your dreams.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Advocacy, Change and Narrative: How Stories Can Create Impact

Advocacy, Change and Narrative: How Stories Can Create Impact | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

This article is not written for most mainstream businesses -- yet is has a powerful message about the role of stories in battling stereotypes,  opening minds, and creating change. So I think there are direct business applications.


The author shares how storytelling from constituents can have a tremendous positive impact on the public policies related to them. This is the same dynamic companies wrestle with internally with shift attitudes and opinions, and has relevance when working with customers.


If the insights shared here work for combating poverty and other deeply entrenched social problems, they will work for your business.


If you as a leader or entrepreneur have decisions to make affecting others, follow the storytelling lessons here. You will be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What are the top skills every leader needs? Story makes it happen.

What are the top skills every leader needs? Story makes it happen. | Just Story It! Biz Storytelling | Scoop.it
Fail to develop these at your peril.
Karen Dietz's insight:

Here's the latest research on needed leadership skills -- and storytelling is the way to achieve results for #1, 2, 5, 7, 10, 13, 14, and 16.


This covers inspiring and motivating others, displaying integrity/honesty, building relationship, developing others, championing change, connecting the company to the outside world, and practicing self development.


Stories play a role in all of these. Yes, who knew? It's all about knowing what stories to tell when, how to tell them effectively, how to listen for stories, and how to foster both engagement and achieving goals through stories. 


Now stories won't cure everything. But storytelling (and all that involves) is a core competency for leaders.


Enjoy reading all about the research and findings. It's a short article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Avoid co-worker splits: share the stories of your ups and downs

Avoid co-worker splits: share the stories of your ups and downs | Just Story It! Biz Storytelling | Scoop.it
A single honest conversation is better than a hundred trust falls.
Karen Dietz's insight:

This is a short article with a powerful message -- when you can share your ups and downs creates deeper connections between others. We win.


To flip it -- when we only present an idealized version of who we are, it separates us from others. We lose.


Why is this important for business storytelling? Two words:

  1. Authenticity
  2. Fulfillment (career, work, social, etc.)


And of course, you share the ups and downs of your life / work through stories because doing so creates even deeper connections, relationships, and influence.


Now just because I've made this quick summary doesn't mean you've gotten all the great insights and research this post has to offer. So go read it :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Who Really Created Modern Tech? The Forgotten Female Programmers Story

Who Really Created Modern Tech? The Forgotten Female Programmers Story | Just Story It! Biz Storytelling | Scoop.it
The Innovators, Walter Isaacson's new book, tells the stories of the people who created modern computers. Women, who are now a minority in computer science, played an outsize role in that history.
Karen Dietz's insight:

Article Link: http://n.pr/1q83Cuf


Now here's a story you rarely hear -- all about the women mathematicians who created our modern computers.


This is a wonderful read, and a perfect way to end the week. As usual, women's contributions are off the radar screen. Yet it is inspiring to read how much they contributed to the creation of computers. These women were front-and-center, not help maidens. Who knew??!!


Read this fascinating story. And oh, BTW -- there are tons of these backstories laying around just waiting to be told. What fascinating backstories can you tell about your business and the people involved?


Happy Friday! Happy reading!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Business Storytelling 101: A 7-Step Refresher

Business Storytelling 101: A 7-Step Refresher | Just Story It! Biz Storytelling | Scoop.it
Seven strategies for making people care about your message.
Karen Dietz's insight:

Article Link: 

http://blogs.hbr.org/2014/10/a-refresh-on-storytelling-101/


I haven't curated an article in a while about the necessary core story elements needed for effective business storytelling. So when I ran across this one by JD Schramm, I thought it would be a good refresher -- just like the title says.


All of the elements/qualities Schramm mentions are solid. I want to particularly point out the first piece of advice he gives -- never say, "I'd like to tell you a story about...." Instead, just drop us into the action/experience of the story.


Why? Well first, because it's not needed and wastes time. Second, because it can often set up unconscious barriers to the story ("Aww, just give me the facts; don't bother with the story") before you even begin. Now who wants to do that?!


Enjoy this refresher -- you'll either be able to check off the boxes and pat yourself on the back, or easily figure out where to beef up your storytelling for better results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Doing: CVS' Bold Move to Align Behavior With Values

Story Doing: CVS' Bold Move to Align Behavior With Values | Just Story It! Biz Storytelling | Scoop.it
In February, CVS Caremark announced that it would stop selling cigarettes in all of its 7,700 stores and 900 walk-in clinics, effective October 1. The company implemented the change a month ahead of schedule and changed its name to CVS Health to align its brand and purpose of “helping people [...]
Karen Dietz's insight:

Article Link: http://onforb.es/1yHyZVK


Last year a minor splash occurred when research was released about the difference between storytelling companies and story doing companies: http://www.storydoing.com/welcome 


The research was pretty flawed but the endeavor is a noble -- and important -- one.


This post is all about CVS drugstore's move to stop selling cigarettes in its stores (eliminating $2 billion in profit) because doing so is inconsistent with a company promoting health.


It seems CVS is becoming a story doing company. The article goes into more of the story behind the move, and then talks about the power of aligning values with actions for companies -- as a long-term strategy (versus continuing to cell cigarettes as a short-term tactic).


It's a good read and hopefully will inspire all of us to get better at aligning values with actions, or being a better watchdog making sure they stay well matched.


The bottom line -- way better storytelling. You get to tell better stories, employees will start sharing these stories of alignment, customers will share your stories more because they love it when a company walks its talk, and customer acquisition goes up.


Now what's not to like about that?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want to inspire staff? Let customers do it for you with stories.

Want to inspire staff? Let customers do it for you with stories. | Just Story It! Biz Storytelling | Scoop.it
Kevin Murray explains how really savvy leaders succeed in outsourcing inspiration
Karen Dietz's insight:

Here's the original link to the article:

 http://www.cityam.com/1411691919/customers-will-inspire-your-staff-better-you


This article asks and important question about the relationship with your staff and customers: what stories are they telling? And even more, what stories are the two groups telling to each other?


Author Kevin Murray makes the point that savvy leaders finds multiple ways to connect customer experiences to employee behaviors. When customers get an opportunity to share their stories directly with staff, they often come away more motivated and inspired. And when staff share their stories with customers, inspiration can flow the other way, too.


Of course, this all depends on positive experiences being shared -- or experiences where a positive outcome was the result. 


Nevertheless, I like the questions Murray poses in his blog post that will get you started leveraging this particular application of story work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want to fix world problems? Then tell a different story.

Want to fix world problems? Then tell a different story. | Just Story It! Biz Storytelling | Scoop.it
Change the story, and you change everything.
Karen Dietz's insight:

Wow -- what a rich and thought-provoking post that is a must-read for anyone interested in business storytelling (or any kind of storytelling). The insights shared here should keep you occupied for quite awhile.


The gist of this article is this: if we see/want a better future, then what story will help us get there? As the author says, "Our stories have an immense power to shape the world."


Tim Hjersted of filmsforaction.org is the author and I'm adding him to my list of 'must follow people'. He explains how sharing different kinds of stories will get us out of our present and into a more desirable future.


Even better -- he then goes on to share the emerging new stories to get behind. Some of these I've been charting for the last 15 years. It's fun to see how far we are coming along. And yes, we still have a ways to go.


These stories are particularly important for businesses to not only be aware of, but become part of. This is particularly true as companies continue to embody social causes as a way of doing business.


Get behind the new stories that engage you. You will thank you, your customers will thank you, your business will thank you, the world will thank you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jens Peter Madsen's curator insight, September 17, 2014 3:37 AM

Waw a perspective - I believe its true - It´swhat we expeience in daily life. Bad stories makes us lazy and good stories gives us energy and hope :-)

 

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Leadership: Authentic Storytelling + 3 Stories To Tell

Leadership: Authentic Storytelling + 3 Stories To Tell | Just Story It! Biz Storytelling | Scoop.it
Everyone loves a good story, which is an important lesson for brands. Consumers want to develop meaningful relationships and relate to brands they can trust, and storytelling is a powerful way to accomplish that. I’m often asked to tell the story behind Influence & Co. It’s simple: My co-founder and my [...]
Karen Dietz's insight:

Here's a quick post about how to stay authentic with your stories plus 3 types of stories you can tell.


What I like about the article most are the 3 types of stories. All 3 fall into the bucket of "Founding Stories." Founding Stories are one of the 4 types of core stories every organization needs to tell. Stories about how the organization was founded and got started are critical to share both internally and externally. They provide needed context for why and how you do what you do, and what sets you a part from others.


But Founding Stories are not all the same. There are different types of Founding Stories and here are 3 that will definitely help you tell yours. Which one of the 3 best applies to you?


I know you'll get lots of ideas from this post. And thanks to author John Hall for helping us sort these stories out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want Biz Storytelling Success? 10 Simple Rules

Want Biz Storytelling Success? 10 Simple Rules | Just Story It! Biz Storytelling | Scoop.it
I was recently asked to write 10 top tips for effective storytelling for the June 2014 issue of British Airways in-flight  magazine Business Life. Deciding what to include was tricky but a very use...
Karen Dietz's insight:

Short, sweet and to the point! Here are 10 terrific storytelling rules by Geoff Mead that will bring you success. 


I particularly like the one about listening first, and I also like the advice to know the story not the words. 


Read Geoff's explanations for more insights. This post is perfect for a Friday or the weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Data Storytelling: How To Make A Big Difference

Data Storytelling: How To Make A Big Difference | Just Story It! Biz Storytelling | Scoop.it
Many people will be familiar with signs by the side of the road exhorting drivers to take their litter away with them. In the past, those signs would remind transgressors of the penalties they faced if caught. Nowadays, they are more likely to feature a statement along the lines of [...]
Karen Dietz's insight:

As I continue to help clients and students integrate data into stories and presentations, I'm finding great truth in the ideas presented in this article.


This post focuses on a specific category of information that when shared can move mountains. The information simply conveys what "other people do."


If you need to influence people in any way, take the advice in this article to heart. The author writes about how to share "what other people do" and gives fab examples to back it up.


Enjoy reading this piece and adding these tips into your data storytelling toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Burning Man: Its Wonderful, Weird Economy and Links to Story

Burning Man: Its Wonderful, Weird Economy and Links to Story | Just Story It! Biz Storytelling | Scoop.it
Burners spend thousands preparing for the money-free event. But just as the desert community cannot fully escape capitalism, neither can capitalism remain untouched by the "gift economy."
Karen Dietz's insight:

Burning Man is happening right now and it's on my bucket list to go to there. Why? Well for one, think of all the awesome stories I'll be able to tell afterward!


But that is not the only reason. I want to go to Burning Man so I can experience/learn more about the ethos and logos of community, values in action, and how the future may look/feel through different economic values that I see emerging today. 


Burning Man is a week-long art event that happens in a totally desolate desert with sandstorms and no water. You pack in all you need. And you pack out everything you generate.


What has this event got to do with storytelling though? Because what I see in Burning Man are the basic tenets of storytelling. Not how to tell a good story. But what principles underpin great storytelling.


Here are the basic principles of Burning Man and the link to storytelling:

  1. Make real connections with people instead of only commercial connections. What counts is connection at the event, not commodity. The highest leverage point in biz storytelling is making connections that keep people devoted to your product/service over time. Not "I tell you a story; you buy my product" short term transactions.
  2. Create something for the collective reward. We swap meaningful stories ultimately to share our wisdom, knowledge, lessons, inspirations which elevate all of us together. This is often what drives the best of the best storytellers.
  3. Invest in a product/service/org for the joy it will bring you and other people. Invest because it is beautiful, not ONLY because a profit exists (think Steve Jobs & Apple). We share stories because of the joy and beauty they bring to ourselves and others, not ONLY because of profits to realize.
  4. Giving and gifting is the culture of Burning Man. The best storytelling emerges when you think of your story as a gift you offer others. In both cases you are feeding souls, not stomachs.
  5. At Burning Man people create awe inspiring art to share. People dream, convene, create, and make. Storytelling is a creative act that also harnesses this same power in the same way. Crafting a story is not a plot or story structure you cram yourself into.
  6. Burning Man can help folks shift, change, and reset back in daily life. Stories can do the exact same thing.
  7. Burning Man is able to not lose its authenticity as it grows bigger. I want to learn that so stories don't lose their authenticity as audiences and connections grow bigger.


Now back to the article -- this is a fascinating story about Burning Man and the values they focus on. It's a terrific example of values in action and how values shape culture. There are good lessons here for all of us in leadership, living values, and org storytelling.


This is a great read to enjoy. Maybe next year I'll get there!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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“Talk the Walk”: A Game Changer The Best Storied Leaders Do

“Talk the Walk”: A Game Changer The Best Storied Leaders Do | Just Story It! Biz Storytelling | Scoop.it
Why words matter.
Karen Dietz's insight:

I like this article because it goes beyond the simple leadership phrase "Walk the talk," which means "live your values, don't just talk about them".


What the author Bill Taylor is focusing on here is the connection between thinking, language, communication, and action. His position is that when leaders start thinking differently, their language changes, then their communication changes, and then if all goes well, their words and actions line up.


In other words, if leaders can break out of the "isms" of their company, they will start thinking differently about the organization and talk about it differently, too. That can be a game-changer for everyone. Want more innovation? Then start thinking about it differently. That starts the cascade to language, communication, and action.


Taylor has good examples to share, and then asks: "So ask yourself, as you try to lead an organization, or a business unit, or a department: Have you developed a vocabulary of competition that helps everyone understand what makes your company or team special and what it takes for them to be at their best? Can you explain, in a language all your own, what separates you from the pack and why you expect to win?"


All of this languaging and communication happens best through storytelling--which then shapes and inspires action of done well.


While this article is all about using shaping and shifting language internally, the next piece of work is making sure it also connects with customers so you don't end up becoming extinct.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Be A Humble Storyteller: 5 Solid Steps

How To Be A Humble Storyteller: 5 Solid Steps | Just Story It! Biz Storytelling | Scoop.it
Humility is as important a trait in speakers as it is in leaders.
Karen Dietz's insight:

Once again Forbes writer Nick Morgan has written an article that is spot on -- about speaking and humbleness.


I can hear you saying "But of course, you want to be humble!" Yeah, well all of my clients struggle with one and Nick's post talks about how to get it done.


It's not that my clients are arrogant. In fact, they are the exact opposite. But they all think that sharing their stories is bragging about themselves. They don't want to be arrogant and fear being perceived that way through their storytelling. So we tackle this right up front and I make many of the same points the author does.


Nick wrote some excellent points to consider. And I like the examples he shares of prominent speakers who were not perceived as narcissistic, egotistical, or conceited even though they are/were larger than life.


There is even some current research shared on humbleness and leadership. This is well worth the read if ever you have anxiety about sharing your stories. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, August 11, 2014 10:28 AM

Seek to be the Mentor & not the Hero of the story you present!

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Not a Straight White Man? The Authenticity Story Trap for Workers Like You

Not a Straight White Man? The Authenticity Story Trap for Workers Like You | Just Story It! Biz Storytelling | Scoop.it
Why being yourself can hold you back.
Karen Dietz's insight:

It seems this is the day for articles on authenticity.


The previous article I just curated says if we want business connections and relationships that move us forward on all fronts, then sharing the ups and downs at work/home (via stories) is the way to go.


But hold on! This article points out a very thorny and critical problem. Women, those of color, and other minorities experience repeatedly being shut out -- and careers derailed -- when they show up authentically. This is all based on new research. 


Woah. Big issue here with lots of communication implications (gender, power, values, etc.). And what does this say about leadership??


What does the author, Sylvia Ann Hewlett, suggest? Recognize the value your difference brings and leverage your unique understanding to help solve problems. Hmmm - surely there's more.


Let's try to narrow this down and connect it to storytelling. Maybe what needs to happen is greater awareness and articulation of specific stories women and minorities need to share at work to move up through the ranks.


What would those stories be and how would they need to be crafted? Share your ideas. I bet we can come up with a few more helpful suggestions.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

 

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