Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Being a Business Storyteller: The Four Truths

Being a Business Storyteller: The Four Truths | Just Story It! Biz Storytelling | Scoop.it
The stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission.
Karen Dietz's insight:

Here's an article that shares the 4 truths of storytelling that every leader, entrepreneur, or business storyteller needs to practice.

 

Plus, I love the story that is shared in the beginning that sets the whole tone and reason for the topic. It's a thorough piece tackling some of the misconceptions of business storytelling, and how to think straight about it.

 

I know you will enjoy this piece, and take away some great insights that will either help you personally on your storytelling journey, or help you share the importance of business storytelling with others.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Some Storytelling Today: Hate Is Louder Than Love. Change It

Some Storytelling Today: Hate Is Louder Than Love. Change It | Just Story It! Biz Storytelling | Scoop.it

"I heard someone say recently, 'hate is louder than love.' And there is truth to that. But when intolerance, fear, and xenophobia are on the march, when the hate can feel deafening...we are going to keep working with every cell of our beings to turn up the volume on love." -Dave Isay

Karen Dietz's insight:

If you are into storytelling, you are probably into StoryCorps. I am passionate about what they stand for.

 

Hate is easy. Stories promoting hate are easy. It takes courage, character, principles, and leadership to not go there. StoryCorp shows us the way.

 

Yesterday I received an email blast from them asking for donations. I rarely promote an organization. But their message is important, particularly in today's world. Donating is totally up to you, and I have no relationship with the organization.

 

Here's a short excerpt from the email I received about their latest campaign, "Listening is an act of love":

 

"I heard someone say recently, 'hate is louder than love.' And there is truth to that. But when intolerance, fear, and xenophobia are on the march, when the hate can feel deafening...we are going to keep working with every cell of our beings to turn up the volume on love." -Dave Isay

Dear Karen,

At StoryCorps, we know that listening is an act of love. That is why we feel so fortunate to be able to share the power of our work with you...the work we do has never been more important.

Your gift of $50 or more will help us continue our mission to preserve and share humanity's stories...Join today and we'll also send you a copy of our book, Listening Is an Act of Love, and with a gift of $250 or more, you'll receive the collector's edition of Listening is an Act of Love, which includes a CD containing the audio featured in the book.


Please help us as we continue to turn up the volume on love by becoming a StoryCorpsCorps Member today.
Warm regards, Brian Schumann

 

It's an opportunity I thought you should know about. Check them out. Yes, storytelling and story listening is an act of love. Even if you don't donate, take a stand today for storytelling love instead of hate.

Karen

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Marketing Success: The Power Of Storytelling

Marketing Success: The Power Of Storytelling | Just Story It! Biz Storytelling | Scoop.it
Storytelling is more than just our most fundamental communication method - it also has several psychological superpowers when it comes to your marketing.
Karen Dietz's insight:

At first I thought this article was just going to be the same-old-same-old stuff on why storytelling is important in marketing. Yawn. Been there. Done that.

 

But as I scanned the post I said, "Hey, I love the visuals! And the points made are different than I expected. Yay!"

 

So here it is. I particularly like the points about Value and Memory. Really nice.

 

Enjoy this article.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Happy April Fool’s Day! The Origin Story + Best Pranks!

Happy April Fool’s Day! The Origin Story + Best Pranks! | Just Story It! Biz Storytelling | Scoop.it
Unless you've been hiding out in a man cave or she shed somewhere, you are likely aware that April 1 is April Fool's Day — the day when it's perfectly acceptable for grown people to play childish pranks on each other. It's not a public holiday, so we don't get the day off. But maybe that's
Karen Dietz's insight:

It's Friday + it's April Fools day and time for some double + triple fun! Here's the origin story of the official day for pranking. Within the post is a link to the 25 best internet pranks, and 35 pranks you can do with friends and family.

 

After checking out this article, then have a laugh with Virgin America's spoof about it's new brand logo.

 

I laughed a lot at this post on the best April Fools pranks of 2016

http://time.com/4277152/best-april-fools-day-pranks-jokes-2016/. Like National Geographic is going to stop publishing photos of nude animals, LOL!

 

Then keep the chuckles going with this post about the best April 1 product spoofs of 2016: http://venturebeat.com/2016/04/01/we-sort-through-the-april-fools-day-products-so-you-dont-have-to/ My favorite? From OpenTable: lick your phone to taste a restaurant's food, ha ha ha :))

 

OK, enjoy these and remember, keep having fun every day. 

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Demarcio Washington's curator insight, April 1, 2016 2:58 PM

It's Friday + it's April Fools day and time for some double + triple fun! Here's the origin story of the official day for pranking. Within the post is a link to the 25 best internet pranks, and 35 pranks you can do with friends and family.

 

After checking out this article, then have a laugh with Virgin America's spoof about it's new brand logo.

 

I laughed a lot at this post on the best April Fools pranks of 2016

http://time.com/4277152/best-april-fools-day-pranks-jokes-2016/. Like National Geographic is going to stop publishing photos of nude animals, LOL!

 

Then keep the chuckles going with this post about the best April 1 product spoofs of 2016: http://venturebeat.com/2016/04/01/we-sort-through-the-april-fools-day-products-so-you-dont-have-to/ My favorite? From OpenTable: lick your phone to taste a restaurant's food, ha ha ha :))

 

OK, enjoy these and remember, keep having fun every day. 

Mike Busarello's Digital Storybooks's curator insight, April 1, 2016 7:30 PM

It's Friday + it's April Fools day and time for some double + triple fun! Here's the origin story of the official day for pranking. Within the post is a link to the 25 best internet pranks, and 35 pranks you can do with friends and family.

 

After checking out this article, then have a laugh with Virgin America's spoof about it's new brand logo.

 

I laughed a lot at this post on the best April Fools pranks of 2016

http://time.com/4277152/best-april-fools-day-pranks-jokes-2016/. Like National Geographic is going to stop publishing photos of nude animals, LOL!

 

Then keep the chuckles going with this post about the best April 1 product spoofs of 2016: http://venturebeat.com/2016/04/01/we-sort-through-the-april-fools-day-products-so-you-dont-have-to/ My favorite? From OpenTable: lick your phone to taste a restaurant's food, ha ha ha :))

 

OK, enjoy these and remember, keep having fun every day. 

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A New Short Film About Divorce by Ford

A New Short Film About Divorce by Ford | Just Story It! Biz Storytelling | Scoop.it
Divorce is a topic that's almost never explored in advertising. It's just too thorny and depressing.
Lianne Picot's insight:

Wow. Incredible storytelling by Ford in Denmark. The story is the centrepiece not the car. But the car plays an important role in the family. Well done Ford for addressing a very real issue in such a sensitive and powerful way. My next car may just be a Ford...

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-itYou can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Storytelling, Scrolling Websites = Big Engagement

Storytelling, Scrolling Websites = Big Engagement | Just Story It! Biz Storytelling | Scoop.it

No matter how powerful a story is in itself, we’re going to like it more if it features a story that intrigues us, feeds our curiosity, and satisfies our answers in the end.

Karen Dietz's insight:

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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John van den Brink's curator insight, March 29, 2016 1:13 PM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Stan Smith's curator insight, March 30, 2016 1:14 AM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

steve batchelder's curator insight, March 31, 2016 2:04 AM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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6 Inspiring Comback Stories: Converse, Old Spice + More

6 Inspiring Comback Stories: Converse, Old Spice + More | Just Story It! Biz Storytelling | Scoop.it

Check out 6 inspiring stories about brands that made successful comebacks after nearly burning out.

Karen Dietz's insight:

It's Friday and time for some fun. I ran across this article today on 6 companies with inspiring comeback stories. Perfect for weekend reading!

 

It just goes to show that we all have setbacks, and it's possible to overcome the odds. Enjoy and go get 'em!

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Creating WOW! Experiences That Generate Stories

Creating WOW! Experiences That Generate Stories | Just Story It! Biz Storytelling | Scoop.it
The little girl was horrified when she realized the implications of what just happened.

She had just lost her tooth by the pool on vacation.
Karen Dietz's insight:

This post, written by biz story colleague David Lee, shares exactly how the Ritz Carlton creates amazing customer experiences that generate word of mouth stories for them.

 

Lee shares the story of a family and the extra mile the Ritz Carlton staff took to make a little girl's day.

 

It's a great story. When I asked David how the staff became aware of the little girl's situation, he said a staff member overheard how worried the girl was about the Tooth Fairy finding her.

 

What does this mean? It means that Ritz Carlton staff are constantly on the lookout for situations where they can create a WOW! experience that customers will keep telling stories about.

 

You can do this too. Thanks for the example David!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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John van den Brink's curator insight, March 24, 2016 3:14 PM

This post, written by biz story colleague David Lee, shares exactly how the Ritz Carlton creates amazing customer experiences that generate word of mouth stories for them.

 

Lee shares the story of a family and the extra mile the Ritz Carlton staff took to make a little girl's day.

 

It's a great story. When I asked David how the staff became aware of the little girl's situation, he said a staff member overheard how worried the girl was about the Tooth Fairy finding her.

 

What does this mean? It means that Ritz Carlton staff are constantly on the lookout for situations where they can create a WOW! experience that customers will keep telling stories about.

 

You can do this too. Thanks for the example David!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Ricard Lloria's curator insight, March 25, 2016 5:41 AM

This post, written by biz story colleague David Lee, shares exactly how the Ritz Carlton creates amazing customer experiences that generate word of mouth stories for them.

 

Lee shares the story of a family and the extra mile the Ritz Carlton staff took to make a little girl's day.

 

It's a great story. When I asked David how the staff became aware of the little girl's situation, he said a staff member overheard how worried the girl was about the Tooth Fairy finding her.

 

What does this mean? It means that Ritz Carlton staff are constantly on the lookout for situations where they can create a WOW! experience that customers will keep telling stories about.

 

You can do this too. Thanks for the example David!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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An 'empathy machine'? How virtual reality could affect storytelling

An 'empathy machine'? How virtual reality could affect storytelling | Just Story It! Biz Storytelling | Scoop.it
The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?
Karen Dietz's insight:

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Educational Peaks's curator insight, March 24, 2016 6:28 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Stephania Savva, Ph.D's curator insight, March 24, 2016 6:33 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Mark E. Deschaine, PhD's curator insight, March 26, 2016 8:20 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

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 Telling a Sales Success Story Using the 3R's Method

 Telling a Sales Success Story Using the 3R's Method | Just Story It! Biz Storytelling | Scoop.it

One of the most important tools in any salesperson’s tool kit consist of success stories that demonstrate capabilities, build credibility, and move the prospect closer to signing on the bottom line. Here’s a template used to describe the three parts of the commonly told success story:

Jim Signorelli,Story-Lab's insight:

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Mark E. Deschaine, PhD's curator insight, March 21, 2016 8:16 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Miguel Paul Trijaud Calderón's curator insight, March 27, 2016 1:48 PM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Jim Signorelli,Story-Lab's curator insight, April 3, 2016 9:50 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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From StoryCorps: How Storytelling Changes The World

From StoryCorps: How Storytelling Changes The World | Just Story It! Biz Storytelling | Scoop.it

"It's about people connecting. The power of authentic stories is infinite."

Karen Dietz's insight:

Something to enjoy over your weekend: StoryCorps founder Dave Isay shares about the power of storytelling, listening, humanity, and leaving a legacy. These are the foundations upon which all business storytelling is built. 

 

Since its inception in 2003, StoryCorps has collected the largest collection of human voices ever recorded — 65,000 interviews with about 120,000 Americans from all walks of life, generations and backgrounds. StoryCorps hopes to at once preserve history and, as Isay puts it, "collect the wisdom of humanity."

 

This is a wonderful inspiratonal piece to enjoy. Happy reading!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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oconnorandkelly's curator insight, March 18, 2016 12:46 PM

Something to enjoy over your weekend: StoryCorps founder Dave Isay shares about the power of storytelling, listening, humanity, and leaving a legacy. These are the foundations upon which all business storytelling is built. 

 

Since its inception in 2003, StoryCorps has collected the largest collection of human voices ever recorded — 65,000 interviews with about 120,000 Americans from all walks of life, generations and backgrounds. StoryCorps hopes to at once preserve history and, as Isay puts it, "collect the wisdom of humanity."

 

This is a wonderful inspiratonal piece to enjoy. Happy reading!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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 Inspiring Stories of 10 Famous Co-Founders

 Inspiring Stories of 10 Famous Co-Founders | Just Story It! Biz Storytelling | Scoop.it

Discover the stories behind 10 of the greatest entrepreneurial partnerships of all time.

Lianne Picot's insight:

I love a good founder story! And often what is even more interesting is a co-founder story. Not only does it help to inspire but it shows us the rise to the top of the business world is not always easy - even when two people have a strong vision.

 

Enjoy these stories of hope and challenge!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-itYou can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Thorsten Strauss's curator insight, March 18, 2016 2:26 AM

I love a good founder story! And often what is even more interesting is a co-founder story. Not only does it help to inspire but it shows us the rise to the top of the business world is not always easy - even when two people have a strong vision.

 

Enjoy these stories of hope and challenge!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Javier Arana's curator insight, March 18, 2016 12:16 PM

I love a good founder story! And often what is even more interesting is a co-founder story. Not only does it help to inspire but it shows us the rise to the top of the business world is not always easy - even when two people have a strong vision.

 

Enjoy these stories of hope and challenge!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Mike Busarello's Digital Storybooks's curator insight, March 19, 2016 8:30 PM

I love a good founder story! And often what is even more interesting is a co-founder story. Not only does it help to inspire but it shows us the rise to the top of the business world is not always easy - even when two people have a strong vision.

 

Enjoy these stories of hope and challenge!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Powerful Nonprofit Storytelling: Best Tips

How do you tell a compelling nonprofit story? What elements need to be there? What are great examples of nonprofit storytelling? We answer these question
Karen Dietz's insight:

Last week Kathy Klotz-Guest, Jim Signorelli, and me spent an hour on Blab talking about the best practices for nonprofit storytelling.

 

We chat about what doesn't work, what we see out there in nonprofit storytelling, and ways to make it better. We even chat about how best to work with stories from the people nonprofits serve.

 

We went in depth, and had fun. Check it out!

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oconnorandkelly's curator insight, March 16, 2016 1:36 PM

Last week Kathy Klotz-Guest, Jim Signorelli, and me spent an hour on Blab talking about the best practices for nonprofit storytelling.

 

We chat about what doesn't work, what we see out there in nonprofit storytelling, and ways to make it better. We even chat about how best to work with stories from the people nonprofits serve.

 

We went in depth, and had fun. Check it out!

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Great storytelling and leadership from Howard Schultz, CEO of Starbucks

Howard Schultz Calls for Civility and Values-Based Leadership - The Starbucks Collection - Medium
During the Starbucks 2016 Annual Meeting of Shareholders, Starbucks chairman and ceo Howard Schultz expanded on a questi…
Lianne Picot's insight:

I have to admit that I find the tone of the political race in America disturbing. No one seems to be sharing a 'big story' of inspiration and possibility. Howard Schultz, CEO of Starbucks feels the same way and shares his fears about America in this speech to the annual meeting of shareholders last month.

 

Particularly pay attention to his use of story to bring his thoughts to life and how he creates a shared meaning for the American Dream with the analogy of a reservoir. Great to see business leaders stepping up in this way!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-itYou can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Wired for Empathy: Why We Can’t Resist Great Storytelling

Wired for Empathy: Why We Can’t Resist Great Storytelling | Just Story It! Biz Storytelling | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
Karen Dietz's insight:

Hey folks -- I like this article because it's a good basic primer on storytelling and empathy.

 

Keep this one handy and use it when explaining to others the power of storytelling, why empathy is important, and the neuroscience behind it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling, Empathy, and Generosity: Latest Brain Research

Storytelling, Empathy, and Generosity: Latest Brain Research | Just Story It! Biz Storytelling | Scoop.it
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.
Karen Dietz's insight:

Here's a fascinating article exploring the link between empathy and generosity.

 

Now we've know for awhile that storytelling builds empathy between people, and that building storytelling skills means you are building your empathy muscles.

 

What we haven't yet linked through hard neorscience research was the effect of empathy on generosity to others. Now we have that research and the results.

 

Turns out the link is significant. This article shares the research and findings. Frankly, I'm glad I wasn't a test subject (you'll know why when you read the article).

 

As the researchers state, we now know what areas in the brain are involved in empathy and generosity -- and what happens in the brain when people are stingy. 

 

Read the article to find out more. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How One Company Is Using Virtual Reality Video For Brand Storytelling

How One Company Is Using Virtual Reality Video For Brand Storytelling | Just Story It! Biz Storytelling | Scoop.it
Liberty Mutual takes visual storytelling to the next level with a stunning and highly immersive 360-degree virtual reality experience.
Jim Signorelli,Story-Lab's insight:

Liberty Mutual takes visual storytelling to the next level with a immersive 360-degree virtual reality experience.

Comment: This is the newest shiny object brought to you by the wonderful world of advertising.  Is this something that will take off? Or will it go the way of episoidic advertising that BMW spent millions to find out it doesn't work.  With so much brain candy on the web, I doubt if consumers are going to spend the necessary amount of time it requires to be advertised to.  If the content has utility and is shareable, perhaps it has a chance of staying alive. What do you think?

This article was curated by Jim Signorelli, President and Founder of Story-Lab.net, conducting storytelling for business workshops throughout the U.S.

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ismokuhanen's curator insight, April 1, 2016 2:35 PM

Liberty Mutual takes visual storytelling to the next level with a immersive 360-degree virtual reality experience.

Comment: This is the newest shiny object brought to you by the wonderful world of advertising.  Is this something that will take off? Or will it go the way of episoidic advertising that BMW spent millions to find out it doesn't work.  With so much brain candy on the web, I doubt if consumers are going to spend the necessary amount of time it requires to be advertised to.  If the content has utility and is shareable, perhaps it has a chance of staying alive. What do you think?

This article was curated by Jim Signorelli, President and Founder of Story-Lab.net, conducting storytelling for business workshops throughout the U.S.

Yves Carmeille "Libre passeur"'s curator insight, April 2, 2016 4:17 AM

Liberty Mutual takes visual storytelling to the next level with a immersive 360-degree virtual reality experience.

Comment: This is the newest shiny object brought to you by the wonderful world of advertising.  Is this something that will take off? Or will it go the way of episoidic advertising that BMW spent millions to find out it doesn't work.  With so much brain candy on the web, I doubt if consumers are going to spend the necessary amount of time it requires to be advertised to.  If the content has utility and is shareable, perhaps it has a chance of staying alive. What do you think?

This article was curated by Jim Signorelli, President and Founder of Story-Lab.net, conducting storytelling for business workshops throughout the U.S.

Scooped by Lianne Picot
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5 Great Storytelling Techniques!

5 Great Storytelling Techniques! | Just Story It! Biz Storytelling | Scoop.it

Your brand has a story to tell. Use the business storytelling techniques we show you to take your story to the next level.

Lianne Picot's insight:

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-itYou can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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LAVEISSIERE VERONIK's curator insight, April 1, 2016 5:11 AM

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Ariana Amorim's curator insight, April 1, 2016 7:22 AM

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Leonard's curator insight, April 3, 2016 2:11 PM

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Website Storytelling: 3 Essential Stories You Need to Attract Customers

Website Storytelling: 3 Essential Stories You Need to Attract Customers | Just Story It! Biz Storytelling | Scoop.it

Sell your product or service using the most personal story you've got.

Karen Dietz's insight:

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Bobby Dillard's curator insight, March 28, 2016 8:01 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Constance Jones Collier's curator insight, March 28, 2016 8:37 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

SENAME Interactive's curator insight, March 28, 2016 11:57 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Scooped by Karen Dietz
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Critical Mass for Business: What I Learned from Karen Dietz, Co-Author of "Business Storytelling for Dummies"

Critical Mass for Business: What I Learned from Karen Dietz, Co-Author of "Business Storytelling for Dummies" | Just Story It! Biz Storytelling | Scoop.it

Last week, I had Karen Dietz, co-author of Business Storytelling for Dummies, on the Critical Mass Radio Show to share her insight into business storytelling and how her book provides practical experience and guidance. Here are three takeaways from my time with Karen on the Critical Mass Radio Show: 1. Business storytelling is different than any other kind …

Karen Dietz's insight:

Hey Everyone -- I was recently interviewed by business author and recognized expert on CEO peer groups, Ric Franzi, for his executive radio show.

 

The interview is 30 minutes long and Ric asked some great questions -- like "what's the difference between a storytelling and a story doing company?"

 

Enjoy the insights I share here, and subscribe to Ric's radio show. There's a ton of great information he and his speakers share with the world.

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Ricard Lloria's curator insight, March 25, 2016 5:15 AM

Hey Everyone -- I was recently interviewed by business author and recognized expert on CEO peer groups, Ric Franzi, for his executive radio show.

 

The interview is 30 minutes long and Ric asked some great questions -- like "what's the difference between a storytelling and a story doing company?"

 

Enjoy the insights I share here, and subscribe to Ric's radio show. There's a ton of great information he and his speakers share with the world.

Scooped by Karen Dietz
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Conflict: 10 Types of Narrative Conflict You Can Use in Your Storytelling

Conflict: 10 Types of Narrative Conflict You Can Use in Your Storytelling | Just Story It! Biz Storytelling | Scoop.it
In content creation, remember the importance of conflict in storytelling. Without conflict, your audience will tune out. Here are ten ways to reel them in.
Karen Dietz's insight:

Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.

 

But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!

 

I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.

 

Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.

 

Story on....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Minna Kilpeläinen's curator insight, March 28, 2016 1:25 PM

Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.

 

But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!

 

I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.

 

Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.

 

Story on....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Character Minutes's curator insight, March 30, 2016 5:57 PM

Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.

 

But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!

 

I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.

 

Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.

 

Story on....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Jason Kramer's curator insight, April 2, 2016 3:07 PM

Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.

 

But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!

 

I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.

 

Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.

 

Story on....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Scooped by Jim Signorelli,Story-Lab
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How Global Charities are Amplifying Stories on Social Media

How Global Charities are Amplifying Stories on Social Media | Just Story It! Biz Storytelling | Scoop.it

Recently, some of the curators from Just Story It! conducted a Blab on Storytelling for Non-Profits (http://bit.ly/1U1obvX).  I wish I would have come across this article prior to the Blab when we were giving examples of good non-profit storytelling.  This organization, Free The Children, sets the gold standard.  If you're would like to find out how to successfully employ storytelling for your non-proift organization, read this article!

 

This article was curated by Jim Signorelli, President and Founder of Story-Lab, conducting storytelling for business workshops throughout the U.S.

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Getting Conversions: The Science of Storytelling & Memory

Getting Conversions: The Science of Storytelling & Memory | Just Story It! Biz Storytelling | Scoop.it
Have you ever heard of the “significant objects” project? As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they
Karen Dietz's insight:

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Os Ishmael's curator insight, March 18, 2016 7:35 PM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

massimo facchinetti's curator insight, March 19, 2016 2:56 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.


 


 


 


Now here is an article that explains how they got me there.


 


 


 


It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!


 


 


 


The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.


 


 


 


Happy reading, and then using this material to convert sales, whether on your website or elsewhere.


 


 


 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Ricard Lloria's curator insight, March 19, 2016 10:08 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Scooped by Karen Dietz
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Irish Poetry: 9 most beautiful lines

Irish Poetry: 9 most beautiful lines | Just Story It! Biz Storytelling | Scoop.it
A roundup of some of the most memorable lines of Irish poetry.
Karen Dietz's insight:

Happy St. Patrick's Day! Here's a post I found with some goregous photos and lines from Irish poets that I thought you'd enjoy.

 

Read them, get inspired, and then enjoy a pint of green beer :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Scooped by Lianne Picot
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'Go on. Storify Me.... If You're Hard Enough!'

'Go on. Storify Me.... If You're Hard Enough!' | Just Story It! Biz Storytelling | Scoop.it
There are two camps of people that we teach storytelling to.  Most people sit somewhere in the middle so these 'camps' relate to archetypes, rather than  individuals. The first camp: Story Enthusiasts
Lianne Picot's insight:

Everyone loves to tell stories don't they? No. They don't. It can be frightening like any other 'art' as Claire Taylor demonstrates in this wonderful article about 'story enthusiasts' and 'story resisters'. It's a great reminder about considering people's fears and vulnerabilities when asking them to tell stories or develop the skill.

 

Of course it's worth it when you get to the other side but being up for connecting with others in such a powerful way is a pretty important place to start.

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-itYou can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Melanie Hundley's curator insight, March 17, 2016 11:43 AM

Everyone loves to tell stories don't they? No. They don't. It can be frightening like any other 'art' as Claire Taylor demonstrates in this wonderful article about 'story enthusiasts' and 'story resisters'. It's a great reminder about considering people's fears and vulnerabilities when asking them to tell stories or develop the skill.

 

Of course it's worth it when you get to the other side but being up for connecting with others in such a powerful way is a pretty important place to start.

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Ricard Lloria's curator insight, March 18, 2016 1:56 AM

Everyone loves to tell stories don't they? No. They don't. It can be frightening like any other 'art' as Claire Taylor demonstrates in this wonderful article about 'story enthusiasts' and 'story resisters'. It's a great reminder about considering people's fears and vulnerabilities when asking them to tell stories or develop the skill.

 

Of course it's worth it when you get to the other side but being up for connecting with others in such a powerful way is a pretty important place to start.

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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