Wanna know a secret? I’m a marketing expert and my elevator pitch STINKS. Come to think of it, I don’t really have a good elevator pitch.
What a great article about Elevator Pitches -- how they don't work and how to rethink them -- and how to actually start sharing a story.
There are lots of good tips here and I love how the author shares his own struggles with this. The article is also reviewing a new book out on this topic. But the author of this post gives such good tips that I was happy to curate it. I'll probably even buy the book :)
Now dump that elevator pitch, get the insights and tips here, and start engaging people about your business in meaningful ways. You will gain more business!
Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it