Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches

Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches | Just Story It! Biz Storytelling | Scoop.it
Wanna know a secret?  I’m a marketing expert and my elevator pitch STINKS.  Come to think of it, I don’t really have a good elevator pitch.


What a great article about Elevator Pitches -- how they don't work and how to rethink them -- and how to actually start sharing a story.


There are lots of good tips here and I love how the author shares his own struggles with this. The article is also reviewing a new book out on this topic. But the author of this post gives such good tips that I was happy to curate it. I'll probably even buy the book :)


Now dump that elevator pitch, get the insights and tips here, and start engaging people about your business in meaningful ways. You will gain more business!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Five Biggest Mistakes CEOs Make in Speaking (no stories)

The Five Biggest Mistakes CEOs Make in Speaking (no stories) | Just Story It! Biz Storytelling | Scoop.it
Most CEOs are not inspiring. After years of working with leaders in business, it's hard to come to any other conclusion.


The 5 mistakes listed here are right on -- I experience them all the time when working with my coaching clients.


Number 4 is -- CEOs don't tell stories. That's for sure.

Number 5 is -- CEO's reading speeches instead of talking authentically with their audiences.

Number 3 is -- they are too stiff (that comes from not telling stories or not knowing how to tell stories)

Number 2 is -- they don't write their own material. No one can write your personal stories for you, BTW.

Number 1 is -- CEOs are not conveying a vision. Hey, we want to be inspired!


Well, for sure many business people of all types suffer from the same mistakes. So what to do? Find the stories you are passionate about telling, learn to tell them well and authentically, leave the notes at home, and please -- don't practice in front of a mirror! That's the kiss of death.


There are many more insights here in this article about how these mistakes show up for people, so go grab them.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Get More Fans (and Why That’s a Horrible Idea)

How To Get More Fans (and Why That’s a Horrible Idea) | Just Story It! Biz Storytelling | Scoop.it

“How do I get more fans?” I hear this a lot. I’ve written about how to get more followers a few times, so instead of the same old, I thought I’d address this to folks who are working on growing themselves to be a person who has something of a growing (or huge) platform and is trying to understand how to use social platforms to build something better/deeper/more. And there might be a good place to start. “WHY” are you seeking to get more fans? And do you really want fans?


Why are you sharing your business stories? To get more fans (storytelling) or to build and engage with a community (story sharing)?


This article puts us all straight -- fans are OK but the real gold is in building community.


Read this article for more insights and target your business stories towards building community. That means listening to the stories of and within your community in return!


PS -- well, a fellow curator just shared with me how Chris 'unfollowed' ALL  of his Twitter followers to deal with spam http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.chrisbrogan.com%2Funfollow%2F&h=YAQF2W5idAQEFAwgGNZex3xdFsqQUGyvEpio4roBOWzUA_Q&enc=AZPRRQBadEdzzqDY9unLhuw-1GJno1AUFxVNHDMxOCAN7qAy4ndztwhkuf4kSJ4DZp1XkWNsqdqMB5MfJ1OQiXJctY_nXzFTfTEA2C9P3GoaYQ . This undermines his credibility with me about creating community engagement. So -- what to do? Read the article, get the tips, and don't do what he did!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Empowerment Marketing [Storytelling]: Advertising To Humans As More Than Just Selfish Machines

Empowerment Marketing [Storytelling]: Advertising To Humans As More Than Just Selfish Machines | Just Story It! Biz Storytelling | Scoop.it
Editor’s NoteThis is the first of three excerpts that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of Free Range Studios (the creative studio behind The...


Well, I am totally not crazy about this whole business of the 'Story Wars' and continue to find this framing about war and battles very limiting. And what I find amusing about the author's premise here is that for all of us to be successful in business, we need to move away from appealing to people's baser natures (like war?) and focus on empowering stories and advertising. Yet when you are in a battle, there are only winners and losers -- and extreme debilitating costs.  So while the metaphor totally does not work here, the ideas presented do.


I hardly find war empowering. Nevertheless, this article makes some great points. Take some time here -- between the text and the videos and additional links, there is lots to explore.


As a Folklorist, interestingly enough I am not wild about his Vimeo on "Winning the Story Wars - The Myth Gap". I hardly find that advertisers have been the mythologists of our age. I think people from the advertising world may think so however! So take that whole notion with a grain of salt please.


What's the bottom line here? Appeal to hope, courage, empowerment, community, and anything that enlivens us, expands our experiences, and calls us to something greater.


Surely we can all do this in our business storytelling!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Four Ways Brands Can Build Better Relationships (via story sharing)

Four Ways Brands Can Build Better Relationships (via story sharing) | Just Story It! Biz Storytelling | Scoop.it
Is your brand focused on transactions or interactions?


Why is this article showing up in this collection on biz storytelling?


Because the 4 ways brands can build relationships gets done through effective storytelling.


I love the 4 points made here in this quick read: branding is about building relationships to generate business, not pushing messages to make sales.


As a result, the game is now about human interactions instead of product transactions. What is the most effective way to promote human interaction? Story sharing!


This leads to point #4 -- relationships allow for organic discovery -- about your product/service, customer needs/likes/wants, potential innovations, new markets, etc.. The best vehicle for allowing organic discovery is story sharing.


Read the rest of the insights here. They make tons of sense. And if you like the ideas but want to know how to implement them -- then bring story sharing (telling your biz stories and listening to the stories of others in return) into your daily work life.


This is a game-changer.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, May 31, 2012 7:04 PM
Thanks for re-scooping the article Jeff! Have a great rest of the week :)
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The Ripening of the Olive: A New Metaphor/Story for Responsible Capitalism

The Ripening of the Olive: A New Metaphor/Story for Responsible Capitalism | Just Story It! Biz Storytelling | Scoop.it

Metaphors, or vivid mind-pictures, carry meaning effortlessly and powerfully. As Johnson points out, a metaphor is embodied cognition. They are deeply imbedded in our thinking. They help us to make sense of, get closer to what may not be immediately understandable. A metaphor is no mere ornament of language. We live by metaphors.


Here's what I really like about this guest post by Graham Williams of Halo and Noose on the Just Story It blog: it's all about the power of metaphor to shape our world.


By writing this article Graham is doing a few things for us:

  1. He's suggesting a new metaphor to use in business that creates triple wins for the organization;
  2. He's showing us how shifting our business metaphors can directly benefit the bottom line.


There are a number of insights here and I hope it gets you thinking about using diffent kinds of metaphors more directly in your business!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Who tells a story transfers tacit knowledge and creates new

Who tells a story transfers tacit knowledge and creates new | Just Story It! Biz Storytelling | Scoop.it

Some companies try to establish a knowledge management to promote the creation of new knowledge, and these efforts should seek to encompass also ways of dealing with the tacit knowledge. Storytelling can be one of these forms, not only of transferring knowledge but also create an environment that disrupts and also brings balance and relaxation.


I like that this article talks about storytelling and knowledge transfer, and that it mentions how sharing stories can also bring balance and relaxation. Yes!


The author discusses when knowledge transfer doesn't work and why storytelling does. Then he goes on to chat about how to best use stories for knowledge transfer.


Even better, the author poses several questions for us to ask when using stories in this way that is based on listening.  Lovely! I know you will enjoy this piece.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it ;

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Changing the Conversation in Your Company [via stories]

Changing the Conversation in Your Company [via stories] | Just Story It! Biz Storytelling | Scoop.it

In our experience, it's rare for a diverse group of headstrong Executive Education participants from around the globe to agree on anything. Our research has shown that more and more leaders — from organizations that range from computer-networking giant Cisco Systems to Hindustan Petroleum, a large India-based oil supplier — are using the power of organizational conversation to drive their company forward.


I love this article! Why? Because it reframes leadership, organizational change, and employee engagement as a conversation. Finally!


The authors don't directly mention storytelling, but if you are going to have a meaningful conversation, you know that storytelling is going to be a part of it.


Actually, promoting conversational storytelling is what I've practiced for years in my org development work. And it's a natural for anyone connected into business storytelling.


This notion fits perfectly with the emerging recognition that stories -- and stories told in conversation -- are the path to change, effective leadership, and engagement.


I like the research the authors shared, also. This article lays the foundation for where and how to engage in conversations/storytelling that make a difference. And don't forget to read the comments at the end of the post -- there's lots of good info there, too!


Enjoy this different perspective. 


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, May 30, 2012 9:53 PM
Hey thanks for re-scooping this Jan! Hugs to you. Hope you had a wonderful weekend at the Cape :))
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Why Successful Branding Still Happens Offline

Why Successful Branding Still Happens Offline | Just Story It! Biz Storytelling | Scoop.it
For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.


Yes yes yes!! In all the hype about social networks, engagement, and customer loyalty it is easy to forget that in the relationship economy, relationship marketing, and for a return on relationship, face-to-face marketing rules.


Oh, just tell your stories digitally, on-line, in your social network or blog. Yes -- all of that is good. But as the author says, "Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technologyat the center of products, campaigns and market strategies."


Research shows that 90% of word-of-mouth conversations about brands take place offline and ar primarily face-to-face. Whoah!! As the author suggests, "start a story that consumers will want to talk about. What are the messages about your brand and category that make you talkworthy?"


There are many great insights in this article that I know you'll enjoy. Happy reading!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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10 Mandatory Ingredients of Online Video Content (Part One)

10 Mandatory Ingredients of Online Video Content (Part One) | Just Story It! Biz Storytelling | Scoop.it

If you only use video in an ad hoc manner (as opposed to treating it like your other channels, characterised by regular and consistent programming) you'll NEVER be able to predict success with any proof / confidence. I'm going to look at the first five ingredients now, and will follow up with the second five next week.


Here's what I love about this short post -- the 5 key ingredients listed here are very practical, essential for success, yet rarely talked about. I'm bummed though that we have to wait for another blog post for the next 5 essential ingredients.


The author shares about the necessity of actually creating a story instead of just promoting an idea; the beginning is super-critical; you want to take a stand; address a need; and finally, focus on evoking the right response.


I particularly like his last point: "And, the only way you can avoid the subjective discussions about the quality of video content, is to create and publish video content regularly, using the insights from each video to improve the quality of the product you are producing."


Now we'll just have to wait for his next post and the next 5 mandatory ingredients!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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8 Tips for nonprofit [& for profit biz] storytelling

8 Tips for nonprofit [& for profit biz] storytelling | Just Story It! Biz Storytelling | Scoop.it
What’s your story? Finding and telling an organization’s most compelling stories is always my first step in the consulting process.


Here are 8 great storytelling tips for any nonprofit or for profit business. It's all about how to find your stories.


There are plenty of articles on how to tell a really engaging story that moves people to action. But where do you get those stories from?


Follow these tips and you will soon have a wealth of stories to choose from!  I particularly like tip #6 -- Listen. Yes! So often this is left out of the equation. We are so busy thinking about the questions to ask and how to respond that we forget that the magic in evoking stories is simply to listen delightedly -- not critically.


And then tip #8 -- don't polish your stories too much. Well, keep them authentic but do clean them up a bit. There is no excuse not to have a well-crafted story. Not everyone on video is a good storyteller. And turning a recorded story into a well-written story takes crafting. My advice? Craft an awesome story while keeping it authentic --you want the person telling the story to be shown in the best light possible!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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CharacterLab :: Figuring Out Your Brand Story Persona

CharacterLab :: Figuring Out Your Brand Story Persona | Just Story It! Biz Storytelling | Scoop.it

While it may not have been popular marketing theory at the time, the most successful brands figured out decades ago that it takes character to turn a product into a brand. When a brand has character, it takes on an identity of its own. Its every word, gesture, action, became natural expressions which make the brand instantly recognizable.


What is the character or persona of your brand? The company Added Value has a tool called CharacterLab that helps you figure this out.


There is a free demo to try at this site. The demo will give you a series of photos and characteristics to rank. At the end it will give you the character/persona of your business -- if you are a sole proprietor.


Give yourself some time to work through the demo -- it will get you thinking and the sorting isn't easy. But I was very pleased with my results!


Turns out my business is characterized as the Creator/Sage. Just make sure you take notes at the end. I tried to bookmark my results, but when I tried to view that page again, it led me back to the original demo page. Bummer! But understandable.


Once you have your results then the real work begins -- crafting your brand to be in alignment with your character/persona. That includes aligning the language you use, your colors and graphics, web design, and marketing materials to your character/persona.


Knowing your character/persona really takes a lot of the mystery out of creating your brand and telling your stories.


So go have fun!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Apple, Victoria's Secret And IKEA All Fall Into The Same Brand Archetype

Apple, Victoria's Secret And IKEA All Fall Into The Same Brand Archetype | Just Story It! Biz Storytelling | Scoop.it
What do the Apple, Victoria's Secret and IKEA brands have in common? They're all from the same archetype.

 

The brand are "Creators," according to a case study from marketing firm Added Value.

 

It's all about how consumers are able to use the brands to create their own identities. Creator brands allow people to "tap into their potential and re-invent themselves — their minds, personalities, environments, bodies, ambitions, and dreams," according to the report.


OK -- I curated this piece because it show how specific archetypes are reflected in organizations. It is a very brief article and starts to get us thinking about how this information can be used in marketing, branding, and advertising. But make sure to click through to Added Value http://www.added-value.com/culturaltraction/index.html and poke around their site for more info, case studies, and their tool.


But here is what I find disturbing about this short post and the Added Value website -- nowhere does anyone mention that these archetypes originally came from Carol Pearson's and Margaret Mark's book The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes (2001) http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_1?s=books&ie=UTF8&qid=1337476690&sr=1-1 


Enjoy poking around the websites, but go read the book!! It contains a wealth of fabulous information and how-to tips you can use immediately for articulating your brand and targeting your communications (I'm not affiliated in any way with the authors).


Via Gregg Morris
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How Sales Reps Can Listen to Customers Effectively [To Hear Their Stories}

Listening is one of the four fundamental competencies of a professional sales person, and yet, many sales reps fail to do it well.


Want more business? Want to engage customers? It is all about listening!


Here's what I like about this article -- it is all about listening and doing it in such a way that it actually evokes stories.


There is even a script given that is actually leading a potential customer into sharing their story. This leads to (as the author says) "From a sales person’s perspective, the more we listen, the more different positions, motivations, opinions, and nuances we are able to understand and accommodate. The wiser and more capable we become. Since we are able to understand an ever-growing panoply of positions and opinions, we are able to feel a rapport with more and more customers, and move closer to a consensus position with them."


There are good examples and how-to tips here that will help you listen better and evoke stories from customers. Enjoy the read.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Create a Setting and Connect With Emotions -- Effective Biz Storytelling

Create a Setting and Connect With Emotions -- Effective Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it

I recently moved the delivery time of my beloved newsletter to be Sunday morning (well, that’s when it launches here, though my New Zealander and Australian friends all get it on Monday). In the process, I talked to people about sharing this information over breakfast, and with a “second cup of coffee” sometimes. I basically set a scene in the reader’s head that we were having a personal chat over breakfast.


Here's what I love about this article: it clearly articulates a particular piece of successful story crafting and story sharing on your blog. Or in fact, anywhere. with any content you are creating.


Author Chris Brogan's point here is all about how to leverage the story element of 'setting' to create an emotional connection with your readers.


Enjoy reading this article as Chris shares how he does this and why it is important.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Marketing Needs a New Metaphor -- Telling Better Stories

Marketing Needs a New Metaphor -- Telling Better Stories | Just Story It! Biz Storytelling | Scoop.it
Last month, I learned what Dian Fossey must have felt like in Gorillas in the Mist, surrounded by mysterious creatures and unknown dangers, and yet compelled to edge ever closer.


This article proves my point EXACTLY about my criticisms of framing storytelling as a war (see the article and my review on "Empowerment Marketing") -- or any marketing as a war or battle.


I just posted a review of another article on the 'Story Wars' material that has just hit the scene ("Empowerment Marketing"). The author makes great points, but the framing of war totally undermines his basic premis.


Here's the article that explains why -- and offers a different metaphor to use to shape our marketing.


How we think about our marketing and our business storytelling shapes our actions and the types of stories we tell. So read this article's points about a better alternative metaphor to war. Everyone will benefit!


PS -- an don't forget to read the many comments posted at the end of this article. Very illuminating!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Seven tips in digital storytelling from the New York Times and CNN

Seven tips in digital storytelling from the New York Times and CNN | Just Story It! Biz Storytelling | Scoop.it

"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".


This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.


So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.


So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Giuseppe Mauriello's comment, June 1, 2012 1:14 AM
Hi Karen,
thank you so much for appreciation about my suggestion.
Karen Dietz's comment, June 1, 2012 5:49 PM
You are the best Giuseppe! Thank you for thinking of me :)
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7 Universal Truths for Ensuring Brand Relevance (all are story skills)

7 Universal Truths for Ensuring Brand Relevance (all are story skills) | Just Story It! Biz Storytelling | Scoop.it
The refrain’s all too familiar. We live in a time of radical transparency and thanks to the rise of social media, brands are now co-owned. Look no further than the recent twitstorms engulfing Kenneth Cole (spring collection causes Cairo uprising?


What is effective branding? It's all laid out right here. And better yet -- each one of these elements are also essential storytelling skills.


Hooray! No story, no brand. As my favorite storyteller Elizabeth Ellis says, "The storyteller's role is to comfort the afflicted and afflict the comforted." That does not ALWAYS hold true for biz storytelling but this saying certainly applies here when the author advocates for "Be The Cause" and "Be A Catalyst For Change." Frankly, I think if more companies took this advice there would be more win-win in the marketplace.


I also like the examples share in this post.


So grab these points, take them to heart, and create an awesome brand.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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3 Secret Weapons For Better [Story] Communication, From Professional Actors

3 Secret Weapons For Better [Story] Communication, From Professional Actors | Just Story It! Biz Storytelling | Scoop.it
If you want to learn to capture an audience, listen to those who do it for a living: The actors' techniques shared in "The Pin Drop Principle" are sure to get you the reaction you want.


Actors and storytellers share much in common, and they differ in significant ways, too. But I really enjoyed this article because of the focus it brought to critical story crafting/telling skills for businesses:

  1. Primary intention
  2. Intention cues
  3. Secondary intentions

In the rush to share our stories, these are often overlooked or not given enough attention in business storytelling.


So read this post, get with the program, and up your skills!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Want To Be A Better Public Speaker? Do What The Pros Do (Stories!)

Want To Be A Better Public Speaker? Do What The Pros Do (Stories!) | Just Story It! Biz Storytelling | Scoop.it
For leaders at all levels, being an effective public speaker is essential for success. Here are some tried-and-true tips from the pros to help you raise your game.


I like this article because from the very beginning the author talks about how to give a fabulous presentation using story skills. Like -- "begin with the end in mind" and "simplify your messages" and "tell your personal stories."


She gives solid advice about things to remember to connect with your audience, how to avoid the perils of PowerPoint, and how to avoid sameness.


Good tips and insights all. And I've only mentioned a few. I wish more speakers took these ideas to heart. 


Read the article and get the rest of the goodies!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Free Data Visualization Software | Tableau Public

Free Data Visualization Software | Tableau Public | Just Story It! Biz Storytelling | Scoop.it

Hey everyone -- this looks like a really great FREE tool for taking a bunch of data and creating a stunning visual story. I haven't tested it because I don't have a pile of data to crunch, make it look beautiful, or tell a story with it. 


But if you do, then I wanted to make sure I passed this along.


Enjoy trying it out.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Perrine Crampton's comment, May 28, 2012 9:06 PM
I wish it supported a Macintosh environment. :-(
Karen Dietz's comment, May 28, 2012 10:28 PM
Oh, bummer that it doesn't Perrine! Guess I won't be using it on my iPad :( Hope you have a wonderful week and thanks for re-scooping the article.
Perrine Crampton's comment, May 28, 2012 11:02 PM
@karenDietz Thanks for sharing it. :-)
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The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google | Just Story It! Biz Storytelling | Scoop.it

And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.


Yes, successful marketing is all about emotions -- not facts.


There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.


But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.


Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those. 


As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward."


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Inside the Storytelling Matrix, Part 1: Problem and Paradox

Inside the Storytelling Matrix, Part 1: Problem and Paradox | Just Story It! Biz Storytelling | Scoop.it

You’d think that a problem makes for an interesting story. But when it comes to telling the story of game-changing innovation, the “problem/solution” model is broken. This is why so many brands and causes have a hard time telling their story. When it comes to business, you want to introduce a paradox, not just a problem.


What a great post from colleage Michael Margolis on how to re-think the problem/resolution elements of a story into presenting the possbility & then the obstacle being faced.


This is an especially important insight for nonprofits to get because the problem/resolution set up starts out with a negative -- which can be a turn-off for people. As Michael says, we are surrounded by enough problems these days.


So turn the problem/resolution dyamic on its head and shift to presenting the possibility/obstacle dynamic instead.  That way you are leading with a positive, and then presenting the obstacle to overcome. Obviously then people's participation in the cause/business will help the obstacle be overcome. Or part of the obstacle has already been overcome with people's help.


Now, I would suggest doing the same for any business -- present the possibility and the obstacle, and then the resolution or call to action.


I be you'll feel better setting up your story this way, and so will your audience. Let me know how it goes!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels

Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels | Just Story It! Biz Storytelling | Scoop.it
Merely knowing what a charity does isn’t always enough to convince potential donors to lend financial support. Sometimes you have to know who the charity does it for, too.


Now how creative is this?!! I love that nonprofit Aspire uses an infographic to share a story, and also creates a very effective video story about their email campaign using the infographic.


The infographic is not about the organization, but about the people it serves.  Yeah! They got it right!


Enjoy this material. You too can do this! And I encourage you to do so. It is quite ingenious and it will gain you results.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Story Selling: The Nine-Word One-Minute Interview, Andy Paul's Defining Moment

Story Selling: The Nine-Word One-Minute Interview, Andy Paul's Defining Moment | Just Story It! Biz Storytelling | Scoop.it

My first ever interview for a sales job consisted of one question and lasted less than a minute. How I answered that question, and what followed, was one of the defining moments in my sales career. It just happened to occur before that career had even begun.


Now here is a great example of effective storytelling and story selling by sales professional Andy Paul in several ways:

  1. It is a terrific story that is the entire blog post (conveys messages through the story; does not contain lots of information with a little story sandwiched in between).
  2. The story conveys principles on multiple levels (personal values, sales values, corporate values)
  3. The story demonstrates/shows the value of integrity -- Andy doesn't talk about it, he brings us into his experience.
  4. The story contains all the elements of a compelling story (setting, problem,  drama/tension/conflict, resolution), including a key message at the end.
  5. It is easy to read (language, layout, length).


LOL -- Andy's a client -- can you tell?!


And I love that the story is about sales, but is not trying to sell you anything. Yet after reading the story, I bet most people would be very interested in purchasing and reading Andy's book.


You too can do this in your blogging and on your website. The more stories you can tell following the points above, the more trust (and sales) you will gain.


Thanks for sharing one of your stories Andy!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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