"Curator's note: breaking my rule about curating only material from the last month because I think I missed this valuable piece the first time around:
It’s really hard to find successful plots for business narrative necessary for strategic public relations, crisis management, Internet strategy, advertising, treks through the social media landscape, and other business communications functions. Here’s the CliffsNotes version of developing a narrative around your business strategy."
I missed this too! Thanks Kat Hansen (@astoriedcareer) for digging this out again and sharing. It's definitely worth it.
For my readers -- some of these storylines have been covered before, some are presented in more interesting ways that will get you thinking differently or spark new ideas. In any event, it's a great article. Enjoy!
Via Kathy Hansen