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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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8 Master Storylines For Business Storytellers, Part 1 - Forbes

8 Master Storylines For Business Storytellers, Part 1 - Forbes | Just Story It! Biz Storytelling | Scoop.it

"Curator's note: breaking my rule about curating only material from the last month because I think I missed this valuable piece the first time around:

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It’s really hard to find successful plots for business narrative necessary for strategic public relations, crisis management, Internet strategy, advertising, treks through the social media landscape, and other business communications functions. Here’s the CliffsNotes version of developing a narrative around your business strategy."

 

I missed this too! Thanks Kat Hansen (@astoriedcareer) for digging this out again and sharing. It's definitely worth it.

 

For my readers -- some of these storylines have been covered before, some are presented in more interesting ways that will get you thinking differently or spark new ideas. In any event, it's a great article.  Enjoy!


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3 Ways Your Compelling Story Gets You Clients

3 Ways Your Compelling Story Gets You Clients | Just Story It! Biz Storytelling | Scoop.it

"Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives."


In this article we have a great example of a business' founding story -- i.e. what got you started.


I love how the author shares her story and talks with us about how you, too have a similar story.  She then poses several questions to help readers find their compelling story.


In articles about business storytelling, not enough attention gets paid to crafting this particular core story -- which is why I've added it to the collection here.


You will get some good insights and ideas from reading this article.

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5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012

5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012 | Just Story It! Biz Storytelling | Scoop.it

This post was written by Cory Eridon for Hubspot and shared by my fellow curator Jan Gordon who comments below. I decided to bring this into the Just Story It curated content because mobile rocks and it opens up a whole new way for us to share our business stories.  Each of the 5 content formats are perfect venues for story sharing. So start making those mobile marketing plans for 2012!

 

Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.

 

Before we get to the content types, here are some exciting stats on the growth of mobile.....

 

**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.

 

**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,

 

**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million

 

The 5 content types for mobile are: How can you incorporate them into your marketing mix?

 

*Infographics (see articles on this in the Just Story It curated content)

*ebooks

*cartoons (see the article on graphic storytelling in the Just Story It curated content)

*video (see articles on digital storytelling in the Just Story It curated content)

*podcasts

 

Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"

 

Read full article here: [http://bit.ly/tcIsrC]


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The Starter Guide to Non-profit [& Biz] Video Storytelling

The Starter Guide to Non-profit [& Biz] Video Storytelling | Just Story It! Biz Storytelling | Scoop.it
Create video for your nonprofit the right way. Learn how to get started with strategy, planning, and process. Free eBook!


I had a peek at free ebook that I downloaded and like it very much! It's a good primer to get started for any kind of business who wants to create video stories.  I particularly like its solid advice on how to build a story, their discussion of story structures, and even better yet -- examples (videos) of specfic types of stories nonprofits need to share.


It's a little light on the technical aspects but does include a piece at the end on how to figure out whether to create your videos in-house or hire the work out.


The other piece I really like about the guide is its emphasis on thinking strategically about your stories and linking them to a fundraising (sales) campaign.


Go grab this book.  I think you will find it invaluable -- whether you are a non-profit or for-profit organization.

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Replace Meaningless Words with Meaningful Ones

Replace Meaningless Words with Meaningful Ones | Just Story It! Biz Storytelling | Scoop.it
In response to a prior blog post about meaningless words, commenter Brett wrote, "It would be interesting to see those words and phrases that do inspire confidence and trust.


We all need specific and practical help when crafting our stories.  The exact language we use in our stories is important for building trust and credibility.


I seldom run across articles that address specific words to use and what to avoid. So when this one came across my desk I was curious.  I likeits.  It is a solid article with very concrete advice about what words to use, and which words to avoid in your stories.


Watch what language you use and craft stronger stories that will get better results!

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In Africa, the Art of Listening & Other Great Story Insights

In Africa, the Art of Listening & Other Great Story Insights | Just Story It! Biz Storytelling | Scoop.it
A best-selling Swedish writer moves to Africa and learns to listen.


My good friend and story buddy Patti Christiansen sent me this lovely article about storytelling, listening, and story culture in Africa that all pertains to our business stories.


I included it here for several reasons: in the hype about 'new ways of telling stories' and 'transmedia storytelling' we are reminded again that our western view of stories is only one of many.  And that traditional cultures have volumes to teach us about 'new' ways of storytelling.


For example, "If we are capable of listening, we’re going to discover that many African narratives have completely different structures than we’re used to."


And "Sometimes they have three or four stories running in parallel."


There are nuggets of truth here about business storytelling for us all to remember: listening, story sharing, knowledge transferthe creation of meaning, and ideas about story structure, multiple story threads, and silence. Think about how the truths shared in this article apply to your blogging, social media work, engaging with customer stories, plus crafting and sharing your own business stories.


Many articles on these topics are included here in this body of curated content.  Yet how many times in our lives have we heard a truth and say "Yeah yeah, I know that." But when we hear the same ideas presented in a different way, all of a sudden we 'get it' beyond our original understanding.


I hope this article, because it is so different than others you will find here, will give you some additional "ah hah's."


Enjoy. And thank you Patti!

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Ten Learnings On How #Cool Youth Brands Behave « Dan Pankraz Vs ...

Ten Learnings On How #Cool Youth Brands Behave « Dan Pankraz Vs ... | Just Story It! Biz Storytelling | Scoop.it
Leverage MYTHOLOGY and MYSTIQUE in your brand narrative. One of my favourite Aussie brands is custom motorcycle brand Deus Ex Machina. They do a brilliant job of building an interesting, discoverable story around the ...


Well, this is a pretty cool article about appealing to GenX & Millenials with a mix of story tools, social cause marketing, being original, creating mash-ups, and stimulation.


Very thought-provoking and idea generating with examples too. And it sounds like a ton of fun! Build on these 10 principles to remain engaging, on the cutting edge, and keep your business growing.

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Storytelling Techniques For Effective Business Communications ...

Storytelling Techniques For Effective Business Communications ... | Just Story It! Biz Storytelling | Scoop.it
The best corporate storytelling comes from bringing out the humanity in a company. Have you ... As I like to simplify, the greater the difference between “what was” and “what is,” the stronger the storytelling.


What do I really like about this post? Specifically how the author talks about using contrast to create drama in our stories.  We want to do this.  We want to spark interest in our stories and keep listeners engaged.  Using contrast (hot-cold, good-evil, black-white) is the storytelling device to do that.


This article goes into detail explaining how, and makes other great points about how storytelling humanizes our business, product, or service.  

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How do you use storytelling techniques to build a new business?

How do you use storytelling techniques to build a new business? | Just Story It! Biz Storytelling | Scoop.it
The key to finding success in storytelling is that you must be willing to share yourself with others. Learning to do this may be very difficult. Learn four storytelling techniques to accomplish this feat and build your new business.


What a nifty article about biz storytelling with a slightly different twist -- how to you and employees create stories to use when you are just starting out in your business.


I really like the 4 techniques the author shares for finding stories, and the story he shares as an example at the end. If you have employees or not, you will get some valuable tips/ideas here to use.

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“The Ordinary Girl”: Taylor Swift and the Phenomenal Power of Story

“The Ordinary Girl”: Taylor Swift and the Phenomenal Power of Story | Just Story It! Biz Storytelling | Scoop.it

"What our customers want more than anything else is a sense of intimacy, a personal connection with you and your product or service. And how do we do that? Through telling our story. Story, you realize, is not just a verbal event; it's a whole framework of identity -- including your service or product, your unique message, visual images, and supporting actions."


Yeah! Author Julie Bruce really gets it! This article is great because Juliet clearly articluates how country music singer Taylor Swift uses the power of story to be authentic and build a loyal following.


This is a fabulous how-to articule using Swift as an example. The author deconstructs how Swift makes story work for her, and gives you tips for taking action.  It is well written, with terrific points that will generate ideas for your own business.

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julietbrucephd's comment, January 7, 2012 1:51 PM
Thank you very much for finding my blog, Karen.
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Forget About Branded Content, Tell a Great Story - Forbes

Forget About Branded Content, Tell a Great Story - Forbes | Just Story It! Biz Storytelling | Scoop.it
Image via Wikipedia In a few short years, our ability to forcibly interrupt consumers with our advertising is going to be greatly diminished.  There will be more channels, more content across more screens, and many fewer interruptive ads.  Yes, we...


What great insights this article has! We already know storytelling is key to successful marketing but the author goes even further when saying, "But the concept of branded content is fundamentally flawed. By definition, branded content doesn’t even need to be good content. As long as we remain focused on creating something “branded,” we are missing the entire reason consumers are watching in the first place. It is a very subtle idea that requires brand managers and CMOs to shake off some of their core beliefs about how we talk to our customers."


And, "It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories. We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating."


Read the article for other great words of wisdom -- along with understanding the bleak future of marketing and advertising if we don't shift business efforts into becoming story-centric.


The only piece that's missing in this post is any discussion about the fundamental dynamic of storytelling:  story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return).


But one step at a time :) ....

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janlgordon's comment, December 5, 2011 1:06 PM
Hi Robin,
Excellent piece! I love your observations and agree with you - "brands need to engage in swapping stories and listen to their stories in return"
Martin (Marty) Smith's comment, December 5, 2011 10:00 PM
Thanks Khaled. Marty
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Joe Sabia: The technology of storytelling | Video on TED.com

TED Talks iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book.


It's Sunday and we all need a sweet treat about storytelling for the upcoming week. What an enjoyable video this is demonstrating two points:

  1. Storytelling remains the same over millenia, but HOW people share stories is always changing.
  2. How to give an innovative presentation using today's technology.

All you biz folks, take note! Now if i could just do what Joe Sabia did next time I give a talk :)

...

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How to Make Almost Every Article You Write Go Viral -- 3 Tips Using Stories

How to Make Almost Every Article You Write Go Viral -- 3 Tips Using Stories | Just Story It! Biz Storytelling | Scoop.it
Is there are sure-fire approach to making every article you write go viral online?


What a useful article! Don't we all wish our blog posts would go viral? Well, stories are the way to help that along.


Not only does the author make great points about using stories to create sharable material, he also gives several examples from his own 'gone viral' posts.


Don't forget to read all the comments to this blog post also -- there are more great insights there!


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Logic+Emotion: How To Think And Communicate Visually

Logic+Emotion: How To Think And Communicate Visually | Just Story It! Biz Storytelling | Scoop.it

"As someone who thinks visually, I want to share five tips that I believe will work for anyone who is looking to communicate and influence through a medium that transcends the written word:"


If we want to bring visual imagery into our stories as we share them, or share our stories using visual images only, then this article is for you.


Basically, the article is all about how to think visually.  And we can all do it. Thinking visually is the first step to being able to share our stories in visual formats.


It is easy to say, "Create a visual story!" Harder to do, though.


So here's your article with 5 steps on how to get better at visual thinking so you can move your text or audio stories into visual pieces.  

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Launching a New Story With an Old Brand — Old Spice Continues to Win With Ad Spoofs

Launching a New Story With an Old Brand — Old Spice Continues to Win With Ad Spoofs | Just Story It! Biz Storytelling | Scoop.it
[youtube]http://www.youtube.com/watch?v=owGykVbfgUE&feature=channel[/youtube]Old Spice was your...


Do your stories need a facelift for 2012? Then consider the trick Old Spice used -- re-telling its old stories through humor and parody. Could be a lot of fun and a great way to kick-off your 2012 marketing.


It might not work for everyone, but take a lesson from the Proctor & Gamble playbook on how to reconfigure your tired old stories into new gems. Read the author's sage advice, and watch the current Old Spice for some chuckles (and ideas!).

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Now You See It - Graphic Storytelling Teaches Better Than Text

Now You See It - Graphic Storytelling Teaches Better Than Text | Just Story It! Biz Storytelling | Scoop.it

The studies are in: If you want to communicate more clearly, use comics, cartoons, storyboards and other graphic storytelling approaches instead of or in addition to text.

 

Comics, cartoons, storyboards and other graphic storytelling devices also increase readership, improve retention and move readers to act.

 

Love this how-to article. It's a great way to have more fun sharing your business stories and it makes an impact too!

 

Thanks Gregg Morris @greggvm for sharing.


Via Gregg Morris
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Slidestory -- A New Free Way to Share Your Stories With Slides & Voice

Slidestory -- A New Free Way to Share Your Stories With Slides & Voice | Just Story It! Biz Storytelling | Scoop.it

"Combine sharing pictures and narration and what do you get? Slidestory! Slidestory is a new, exciting and FREE way to make presentations and share them on the Internet."

 

Now this looks like a promising new tool that's easy to use. I just downloaded it and will start playing with it.  In the meantime, check it out and let me know what you think!


Thanks to fellow curator Baiba Svenca @baibbb for spotting this and sharing!


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Want your inventory to sell itself? Share the story behind your business

Want your inventory to sell itself? Share the story behind your business | Just Story It! Biz Storytelling | Scoop.it
What makes some antiques so valuable? It’s the quality of the story attached to the object. Collectors love to tell stories about the items they have collected.


What a great post with good examples and practical advice for anyone selling a physical product. The particular industry here is antiques.


As the author says, "So, dealers: what do you sell in your shop? Investments? Or, are you selling commodities? No matter how much you sell your item for, you can be sure that the buyer will take it home, display it, and show it off to all his guests. He bought bragging rights. What makes bragging rights valuable? It’s the quality of the story attached to the object."


I also learned more by reading comments about this blog post on this link: http://thevintagevillage.com/forum/topics/interesting-article-on-storytelling-and-sales?page=1&commentId=2439225%3AComment%3A313446&x=1#2439225Comment313446 


I just recently worked with an artist who creates amazing paintings of people swimming in water. She wanted more sales. We took several of her paintings and crafted a story for each -- about why she chose that subject and what the piece means to her (the imbedded symbolism and metaphors).  She hadn't sold a painting in over a year.  But a few days after working with her stories, she sold 2 to a major collector.  Success! The collector now had a story to tell to others about the piece.


But wait, what about companies selling a service? Simply share stories about how you helped different customers.


Now go craft those stories and increase your sales!

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Death by PowerPoint

Death by PowerPoint | Just Story It! Biz Storytelling | Scoop.it

It's Friday and we all need a good laugh. I found this cartoon by Tom Fishburne and wanted to share.  He's got other great material too so check out his site at http://tomfishburne.com/!  Thanks for the laughs Tom.

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Kristen E. Sukalac's comment, December 10, 2011 4:53 AM
The cartoon is funny, but more than anything, I am delighted to have discovered this rich source of material for presentations and blogposts! Thanks for posting!
Karen Dietz's comment, December 10, 2011 6:17 PM
Glad you got a good chuckle Kristen! And I'm very happy that you enjoy the content I curate. Yeah! Have a wonderful weekend and holiday!
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  Branding Consultant Epidemic Spreads. Meaningless Brand Narrative Disease On The Rise

  Branding Consultant Epidemic Spreads. Meaningless Brand Narrative Disease On The Rise | Just Story It! Biz Storytelling | Scoop.it

”Why should people buy these expensive coats?” “Well Brian, we think people are really looking for authenticity…”. “But in these days of austerity aren’t you taking a big risk?” “Well Brian we think authenticity is really what people want to pay for these days.” “But if they can save money do you think people…?” “It’s all about the authenticity Brian, these are Authentic Made In Canada Coats.”


Ahhhh -- a cautionary tale for us all! Or in other words -- when 'authenticity' goes bad.


Here's the deal:  authenticity is NOT the message, it's the outcome. It's the result. It's the goal. 'Authenticity' is not what makes these coats unique -- it is something else and that is what the company needs to articulate.


The way this company is using the word 'authenticity' is just so much hyperbole.  It's at the same level of saying "We are great! Our coats are great! Buy them because they are great! They are great because we are great!" Oh please.


Read this short post with more insights from the author, and please, never ever do what this company is doing.  Good grief -- what are they thinking?? Well, obviously they are not....

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7 Ways to Tell Stories with PowerPoint - Forbes

Seven Ways To Tell Stories With PowerPoint http://t.co/CxgCaUwI #storytelling #leadership #startup #entrepreneur...


Great post with 7 steps to take using the dynamics of crafting a story to help you avoid putting people to sleep.  


With 300 million PowerPoint users world-wide (according to Microsoft), and with most PowerPoint presentations being terrible, we can all use a little help in using this tool better. PowerPoint has been called 'evil' more than once.  Avoid this devilish characterization by following the narrative tips in this post.


This article is a quick and easy read with good advice that you can use for any presentation, or to create a digital story with PowerPoint. Try it out and let me know how it works!

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Lorna Christensen's comment, December 5, 2011 11:24 PM
some great ideas. Thanks, Karen for sharing them - and all your others!!
Karen Dietz's comment, December 5, 2011 11:48 PM
Thanks Lorna! Glad you find helpful material here :) Chat with you soon.
Karen Dietz's comment, December 5, 2011 11:49 PM
Marty -- forwarned is forarmed! Sounds like I'm going to have fun with Prezi :)
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Using Storytelling to Create Consistent Communication

Using Storytelling to Create Consistent Communication | Just Story It! Biz Storytelling | Scoop.it

"Isn't storytelling an overhyped branding word? Actually, no. Storytelling can be a very important branding tool, if you know how to use it to your advantage."


Well, storytelling is becoming an overhyped branding word, but I agree -- if used properly a business can use it to their advantage with great results.


I really like what the author goes on to say. Specifically, "Engaging your audience emotionally through your story is an important idea to remember, since this may lead to positive psychological co-creation, and effective word of mouth for your business and brand."


The post then goes on to give specific instructions on crafting a brand 'story' so to speak, and gives you homework to do.  At the end, there's a short list of resources to explore.


Good points, and very nicely done. This will definitely help you use your stories to generate your brand.

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Branding, the Archers and the value of a good story

Branding, the Archers and the value of a good story | Just Story It! Biz Storytelling | Scoop.it

"There has been a good deal of discussion about branding on the radio recently. Interestingly, it has not been on the business, money or financial programmes - it's been on the Archers."

If you ever do any business planning (and you should at least annually), then this article about using stories to plan and strategize is for you.


Working through how your business will respond to various scenarios (stories) while figureing out what story you want to consciously create about your business, produces surprising yet invaluable results.


This article gives great pointers on how to get started.  Inoculate against disasters by using stories in yet another core business application!

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3 Unmissable Storytelling Tips to Captivate Your Readers

3 Unmissable Storytelling Tips to Captivate Your Readers | Just Story It! Biz Storytelling | Scoop.it
Includes three storytelling tips to show readers what you mean without telling them and get them reading your stories right to the end. Plus three storytelling mistakes and how to avoid making them.

 

Love the post and the examples shared here!  The author makes a statement, shows how we would typcially share it, and then re-writes it so you can see the transformation into story.

 

Enjoy reading this post and furthering your storytelling skills.

 

Thank you fellow curator Gregg Morris @greggvm for sharing this!


Via Gregg Morris
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Better User Experience With Storytelling - Part One - Smashing UX Design

Better User Experience With Storytelling - Part One - Smashing UX Design | Just Story It! Biz Storytelling | Scoop.it
Stories have defined our world.


Even though this post is almost a year old, the great information it contains is evergreen.  Here Smashing Magazine author Francisco Inchauste shares the ins-and-outs of storytelling for designing software and applications.


Whoa, you say -- I'm not a geek!  Well, for all those non-techie biz people out there, here's terrific primer on how to use stories/narratives for understanding your customers, building your products/services to meet their needs, and designing your branding.


As this author says, "In this article we’ll explore how user experience professionals and designers are using storytelling to create compelling experiences that build human connections."


He then explores the story arc, how the brain processes an experience, discusess defining the user & user-centered goals, and then shares a process map that you can adapt to your specific business.


These are great insights and tips to get us all ready for our business innovations and customer connections in 2012.

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