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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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Storytelling in a hyperconnected world

Storytelling in a hyperconnected world | Just Story It Biz Storytelling | Scoop.it

But, hyperconnectivity isn’t just about technology, media channels and networks. At heart, it’s about the power of word-of-mouth and new applications for the oldest of oral traditions - storytelling. In the heyday of the 30-second spot, advertisers used stories to educate and convert a captive, attentive consumer. Today, hyperconnectivity has led to fragmentation. Audiences are conditioned to receive information whenever and wherever they want it, across multiple screens, in 140 characters, in countless newsfeeds editorialized by their friends.

 

Here are ways to think about sharing your business story across various media.  It's not about telling the same story in different modes, but in creating a repertoire of stories, a network of stories, that creates your story world -- your brand -- that people can connect with and play in.


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Fables for Board Tables - FT.com

Fables for Board Tables - FT.com | Just Story It Biz Storytelling | Scoop.it
In a small white room in central London, a man clad in a Ralph Lauren shirt and jeans stands up, pushes his hair back from his face and tells 11 people seated on plastic seats about the time his rock band emptied a room of partygoers.

 

This article makes some great points, and then really misses it with other comments.

 

Here are the points I like: 

-- Telling the right story is crucial to success. Huge opportunities are lost because businesses are not sharing their stories, meaning customers are less engaged and building  loyalty is haphazard.

-- It is not just about telling stories orally.  You business stories need to show up in brochures, websites, etc.

-- Few businesses use story strategically to convey their values, brand, or to inspire others.

-- Do not call what you are doing storytelling.  Call it executive presence or narrative case studies because people perceive storytelling as 'fluff.'

-- Share your story but make sure it fits the audience.

-- Do not read your story or use notes when telling it, but share it from the heart.

-- The 'getting started' list on the left side of the article.

 

Here are the points I think are problematic:

-- Sharing fables.  Well, that is OK, but not great.  Sharing your personal story is the best kind of story to share in business because it allows you to show up more authentically.  I reserve fable telling for advanced story work.  If you can learn to tell your own stories comfortably, you will have much greater self confidence, and will have built a deeper level of trust with your audience.

-- Do not tell stories when you are building techinical skills.  Balderdash. Research shows that technical skills are best transfered when mixed with stories that provide a context for the knowledge or skills being built.

-- The same old same old example of the Xerox copier repair folks was used to talk about effective knowledge transfer through the sharing of stories. Unfortunately, what is not mentioned in the article is that once the stories were placed in a database, they were hardly used. The lesson? People learn best by sharing stories, not necessarily by reading database entries.

-- Good advice was given about NOT telling a story that is a simple narration of events: I went to the store; I bought some bread; I came home.  However, in the article they still call it a story.  It's not.  It's a simple narration of events along a timeline.  I really would have liked them to make a stronger distinction about this so readers don't become confused.  I know, I know...I'm picky!

 

So overlook the parts of this article that do not work, and take to heart the other insights about busines storytelling.

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20 Ways To Tell A Better Brand Story | The Story of Telling

20 Ways To Tell A Better Brand Story | The Story of Telling | Just Story It Biz Storytelling | Scoop.it
Customers don't buy your results, they buy the story about the difference those results will make. So make great things but tell amazing brand stories.

 

Here's a quick checklist of things to remember when creating your brand story -- digital or otherwise. You will still need to know how to pull this all together to create a compelling story, but once you've done that, do a final check with this list.

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What New Media Must Learn From Comics

The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the comic book, Superman - Red Son? It was released in 2003 to critical acclaim and became a nomination for the...

 

OK -- what's this got to do with biz storytelling?  Well, everything! 

 

I love the author's point: biz storytelling is how you imagine and re-imagine stories that will get your audiences inspired.  Mitch Joel has other points to make in this article to help you build desire, which is also important.

 

Engaging audiences is hard enough to do. But sharing compelling stories about you, your company, your products/services is very powerful to build engagement.  

 

But I'm thinking that these days, more and more, our biz storytelling needs to be about something greater than simply engaging our audiences -- we need to inspire them.  

 

How do you inspire them? We can do this not only by following Mitch's tips, but by adding a story we forget to tell -- our future story.

 

This is a story about your vision of the future -- the future you are creating with your business and how customers, by being in a relationship with you, help create that future.  Now that can be awesomely inspiring.  Think TOMS shoes.  Think Toyota's Prius.  Think your company.  How is your work making a difference?  Start there.  Keep exploring.  The story is just below the surface.  Find it.  Bring it alive.  Share it.  Keep the inspiration flowing.

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9 Glorious Truths About Creating Great Content

9 Glorious Truths About Creating Great Content | Just Story It Biz Storytelling | Scoop.it
Marketers don't like to make mistakes. People don't like to make mistakes. Content has become a core ingredient in the Marketer's recipe for success. The challenge is that creating great content is like creating art: it's not a perfect science...

 

Here's a great article about the care of feeding of content creators and the ins-and-outs of creating great stories to share.

 

Most article talk about how to create content and what to include.  I like this article because it talks about the creator of compelling content -- and some of the ups and downs we experience.

 

The only point the author Steve Jones makes that I differ with is that becoming a great storyteller can be taught -- I've been successfully doing it for years.  I do agree that when we pay attention to the personal process of creating great content, we produce even better material.

 

Read more for further tips.

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Charities need to get out of the way of their stories

Charities need to get out of the way of their stories | Just Story It Biz Storytelling | Scoop.it
Charities have no greater asset than the stories you’re able to tell, or even better, the stories your supporters and beneficiaries can tell for you...

 

The same advice for charities holds true for businesses.  As this article points out, organizations often get stuck in thinking about their stories as 'telling' instead of stimulating conversations.  Get the tips from this article, which also includes 2 video examples.

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Storytelling Humanizes | virtualDavis

Storytelling Humanizes | virtualDavis | Just Story It Biz Storytelling | Scoop.it

This article starts off with a simplistic chart showing how business stories influence social media success.

 

Then the author debates the chart -- what he agreees with and what he doesn't -- leading to a rich article with many insights into the dangers, pitfalls, and benefits of online biz storytelling.

 

Take these comments to heart in order to navigate social media storytelling well.

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Websites as Storytelling

Websites as Storytelling | Just Story It Biz Storytelling | Scoop.it

"Lately I’ve become interested in the idea of using one-page HTML5 websites as storytelling devices.

 

Why settle for a free PDF or a hasty about page when you can create a scrolling, moving, mystifying website to do the same thing?

 

Studying these sites, I’ve realized that there are many levels of storytelling, that go beyond just the writing and design."

 

OK biz story fans -- I like the points made here and the examples given about treating your website more like a movie than a brochure.  I too have been moving more toward storifying websites and this article expands my thinking more.  Ooops -- better start reworking my own site!

 

Thanks Gregg Morris for originally scooping this article on his Story and Narrative curated content.


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Digital Storytelling, Statues and Strata | smithery

Digital Storytelling, Statues and Strata | smithery | Just Story It Biz Storytelling | Scoop.it

Need to find some stories about your business?  Then go dig in the Story Quarry!

 

Here's a delightful article, complete with an ingenious digital story, about all the stories about our business we forget about, and then offers advice for going to find them.

 

This article is also a great example of wedding content with a low cost digital story -- so for all your bloggers out there, take note.

 

It's written from the perspective of a PR or Ad agency, but the advice applies to any business.

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Beyond Your Messaging- What’s Your Story?

Beyond Your Messaging- What’s Your Story? | Just Story It Biz Storytelling | Scoop.it
Answer the biggest questions about your brand to give it a true identity and the customer a clear choice. (Why should a customer choose to buy from you?

 

Ahhhhh -- clarity about storytelling and branding a midst all the noise!  I like this article because it clearly articulates how to think about storytelling in branding, and then offers good advice for how to get started creating your brand story.

 

You'll recognize conversations with your clients in this article and laugh ("Why do I have to learn to tell a story?") and cheer at the answers you can use when you chat with them next.

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Your Story in Network Marketing | 30 second speech | Jackie Ulmer, Direct Sales Coach and Social Networking Trainer

Developing your story in Network Marketing plays a critical role in your success in prospecting and presenting!

 

I'd love it if this article was titled "Your Story; 30 Second Speech" because it applies to any business person (not just those in MLMs) who struggles to tell his/her story at any networking event.  

 

I included the article here becuase it asks some great questions that will help us craft and tell our mini-networking story.  These questions are the first step.  If you can answer these with confidence, you are well on your way to crafting your mini-story that will lead to richer conversations and connections at networking events.

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Infographic: Storytelling Vs. Corporate Speak

Infographic: Storytelling Vs. Corporate Speak | Just Story It Biz Storytelling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

Love this infographic!  It clearly dispalys the difference between corporate speak and storytelling -- & why stories are more desirable.

 

I'm going to use it a lot when I work with businesses around their storytelling, and I hope it proves valuable for you too.  Good job Lou Hoffman!

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Links to Storytelling Platforms, Prompts, and Tools - A Storied Career

Links to Storytelling Platforms, Prompts, and Tools - A Storied Career | Just Story It Biz Storytelling | Scoop.it

Once again Kat Hansen has created quite a comprehensive list to of tools, platforms and prompts to help us all share our stories.

 

Some of the sites listed are more for personal, as opposed to business stories, but most could be used to help you tell your biz stories.

 

There are many ingenious ways to share your stories.  So go explore and pick out which tools/platforms will work best for you.

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Storytelling and the Art of Email Writing

Storytelling and the Art of Email Writing | Just Story It Biz Storytelling | Scoop.it
How can smart organizations harness the power of stories to communicate with supporters and get them to donate?

 

If you want to know how to craft email stories to promote your business (or non-profit) and/or raise funds, then read this free downloadable PDF ASAP. 

 

I really like how the authors give tips to avoid the Personal Story Trap (what not to do when sharing a personal story).  I think it's great they also spend time showing the difference between 'explaining' stories and 'compelling' stories.  

 

Even though this is written for non-profits, inhale these tips and start writing storied emails and blogs that really work.

 

This PDF is full of very clear examples so you'll know exactly what to do -- and what not to do.

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New on the iPad: The Story of Business Intelligence

New on the iPad: The Story of Business Intelligence | Just Story It Biz Storytelling | Scoop.it
Mobile business intelligence app developer Roambi wants to marry the excitement of a magazine narrative with the dryness of business intelligence data on the iPad. The goal is to tell the story behind the numbers.

 

How's a data head going to share the real story that the numbers tell?  Here's a new tech tool, Roambi, to help iPad folks bring data to life. This software helps you marry data charts with content, graphics, and  photos, and could really help businesses share the numbers story.  You will still need to know how to create a compelling story, but this tool will get you closer to storifying your charts, graphs and spreadsheets.

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Silence of Love and the Power of Storytelling

Silence of Love and the Power of Storytelling | Just Story It Biz Storytelling | Scoop.it

In this article the author is writing about the power of storytelling for transfering knowledge.  He writes eloquently about the need for us all to tell stories to connect with and inspire others, and to share our hopes and dreams.  Isn't that what we all want to do in our businesses, no matter how big or small?

 

I love his point that storytelling is the business unifier of different activities.  It's the grease that keeps all the parts (marketing/branding, customer service, order fulfillment, stakeholder relationships, teamwork, collaboration, leadership, etc.) moving together.

 

Enjoy the article.  And if you want to watch a very moving video, click on the Silence of Love link at the bottom of the blog post.

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5 Of The Best Brand Stories On The Planet | The Story of Telling

5 Of The Best Brand Stories On The Planet | The Story of Telling | Just Story It Biz Storytelling | Scoop.it
How to tell a great brand story....

 

Here are 5 branding videos that each tell a story.  My favorites?  Charity Water, TOMS Shoes, and Custom Ink -- because they really are sharing their business stories.  The other 2 -- Innocent Drinks & Epipheo Studios are telling a story but they really are akin to ads.  What's missing in these 2 are stories about staff, customers, their founding, and the story about their vision for the future.

 

This is an interesting study.  Review all 5 (they are short), and see which ones grab you the most.  Oh and BTW -- ANY business can do this.  You don't need to be a non-profit or have a vision to save the world to have a compelling story to share.

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Radio Show: The Art and Science of Corporate Storytelling

Radio Show:  The Art and Science of Corporate Storytelling | Just Story It Biz Storytelling | Scoop.it
Today's guest, Richie Cullom, is Senior IT Manager at Genuine Parts Corporation. An avid writer, he is also a storyteller at heart.

 

This is a 30-min. talk that really nails how to use stories for influence -- whether you are in a corporation or in your own business.  He starts out talking about stories and corporate change (we are all in the change business, BTW), before moving on to other applications for business stories.  Richie Cullom gives great examples of how he has used stories with teams, to solve customer problems, and grow sales.  Plus he includes several really good how-to tips to get you started.  Enjoy listening and getting ideas.

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The Power to Change Our Stories & Business

The Power to Change Our Stories & Business | Just Story It Biz Storytelling | Scoop.it

Here's my favorite quote from author Salman Rushdie:

 

"Those who do not have power over the story that dominates their lives -- the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change -- truly are powerless, because they cannot think new thoughts."

 

This is so incredibly true for us as individuals, but also for groups, communities, nations, and businesses.

 

What stories about you and your business are you telling that bear changing -- that would allow you to think new thoughts, gain new/different desirable clients, and grow? I'm not talking about fabricated stories, but your authentic stories that could be dusted off, shined up, and retold in new ways.

 

Think about this, and explore the content here to help you recraft and share your authentic stories with more meaningful and positive results.

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Authenticity in business storytelling | One Thousand & One

Authenticity in business storytelling | One Thousand & One | Just Story It Biz Storytelling | Scoop.it
In this video post, Yamini Naidu explores the importance of authenticity in business storytelling. Why do your stories need to be both factually true and authentically true?

 

I love this short (4+ minute) video on authenticity in business storytelling.  When we are surrounded by hype and spin in our political, business, and entertainment worlds, getting clear on the power of sharing authentic business stories is critical for success.


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The Crane Wife -- Asking Too Much From Stories

The Crane Wife -- Asking Too Much From Stories | Just Story It Biz Storytelling | Scoop.it
Thoughts on Living a Storied Life...

 

What a beautiful blog post with an important cautionary tale -- stories or storytelling is not the cure for every problem in business.

 

Author Bob Kanegis has given us food for thought here about treating our stories with respect, knowing when to NOT tell stories, plus keeping the magic and mystery of stories alive in our frenetic hyped-up world.

 

Enjoy this lovely post, take a breath, and bring balance back into your story activities.

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Corporate Storytelling: the Wave or Particle Theory?

Corporate Storytelling: the Wave or Particle Theory? | Just Story It Biz Storytelling | Scoop.it
In school, teachers ask us to imagine that electricity is both a wave passing through material such as a copper wire, and the agitation of static copper particles within the wire.

When it comes ... (Corporate Storytelling; Wave or Particle theory?

 

What a fabulous overview of storytelling for working internally at a company.  This article clearly articulates the various ways stories can be used by businesses for leadership, teamwork, working through change, transfering knowledge, and embodying values.  Plus its makes a clear philosophical case for storytelling not being thought of a solely a communications function or simply a leadership skill.

 

If you want to know more about how to use stories within your company (no matter how big or small) to inspire others and bring everyone onto the same page, then read this article.

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Digital Storytelling: A Tutorial in 10 Easy Steps

Digital Storytelling: A Tutorial in 10 Easy Steps | Just Story It Biz Storytelling | Scoop.it
Digital storytelling tends to be a powerful, evocative, and emotional way of communicating themes and stories. Read tips culled from digital storytelling experts.

 

Here's a quick, yet complete, guide to move you through the digital storytelling process.

 

What's missing?  In working with clients, they have the greatest difficulty in crafting the beginning and then the end.  But if you are very clear about the key message of your story, that get's cleared up, and also helps you select the visuals for maximum impact.  As we move into digital stories, I've also noticed how in the best well-crafted ones have gotten to the emotional core of the story.  The result is a story with just the right amount of details, and layered sensory material that evokes an emotional reponse.  This list will help you get there, yet pay particular attention to the key message you want to convey to make the entire process much smoother.

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Blog - The storytelling mind & computers

Blog - The storytelling mind & computers | Just Story It Biz Storytelling | Scoop.it
Storytelling is still beyond the reach of science to explain and replicate artificially...

 

What a lovely post about the inadequacy of reducing a narrative down to its elements and expecting to create a compelling story.  Our love affair with thinking new media and technology will change storytelling is seductive, but ultimately a diversion. 

 

To help us think more clearly about all this, I invite you to read the rest of the article.

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The Saatchi & Saatchi Fuck Up Shows Why Storytelling is Best Left to PRs

The Saatchi & Saatchi Fuck Up Shows Why Storytelling is Best Left to PRs | Just Story It Biz Storytelling | Scoop.it

Posted from fellow curator Gregg Morris on his Story and Narrative newsletter:

 

For those who’ve not heard, a Saatchi & Saatchi campaign for client Toyota has led to a $10m suit being filed against the ad firm and the car company, as well as various individuals connected with the campaign.

The campaign, which allowed people to sign up their friends to be ‘pranked’ with a serious of worrying emails from one of 5 colourful fictional characters, was a bungled attempt by the Saatchi suits to make the world’s most boring car company look radical. This is a textbook example of why forging the brand narrative is best left to the publicists: the creative excellence of Ad Agencies does not extend to long form narrative content.

 

Go read the rest of the story....


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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!