Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Structure Your Presentation Like a Story

Structure Your Presentation Like a Story | Just Story It! Biz Storytelling | Scoop.it
To win people over, create tension between the status quo and a better way.


Here is a quick and concise post on the essential elements of creating a presentation as a story from presentation master Nancy Duarte.


I love how she chunks the presentation down into manageable chunks and gives examples as we go along so we can really get it.


Now you have this template, there's no excuse for creating 'death by PowerPoint'!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Giselle Hardt's curator insight, March 23, 2013 10:15 AM

Voici les principes que je ne cesse d'inculquer aux participants de mes formations...l'époque des présentations ennuyeuses et révolue, place au storytelling dans les présentations.

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Consumers Hungry for Brand Stories

Consumers Hungry for Brand Stories | Just Story It! Biz Storytelling | Scoop.it

"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”

 

Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.


Enjoy the chart this research shows. I know I'll be using this in my work with clients!


Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Jim Signorelli,Story-Lab's comment, October 31, 2012 1:04 PM
thanks Gregg, great find!
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Halloween Jokes -- Over 300 Good Ones!

Halloween Jokes -- Over 300 Good Ones! | Just Story It! Biz Storytelling | Scoop.it

Happy Halloween everyone!


Just for grins today I found a great collection of funny Halloween jokes (there are a lot of not-so-funny ones out there)!


Hope these bring a chuckle and are fun to share.


Here in CA we also celebrate the Day Of The Dead where we hang out in graveyards and honor our ancestors.


Eat, drink and be scarry today!


Brought to you by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling and Primal Branding -- Essential Elements

Ideas For Strengthening Online Video Community [Creator's Tip #58] is the original title of this post.


This is the second part of our conversation with Patrick Hanlon, the author of, "Primal Branding... WATCH PART 1 OF OUR INTERVIEW FIRST! http://youtu.be/upzypRWCcDE


Here's a 15:46 minute video interview with the author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future," Patrick Hanlon. 


In the interviewer Tim Schmoyer chats with Patrick about how businesses can use the Primal Code and they share examples as they go along.


What caught my attention was element #2: The Creed. This is your "I believe..." statement.


I'm thinking that your creed/I believe statement is a new way to think/talk about a company's Unique Selling Proposition -- which is a good thing! I find creeds/I believe statements to be much more compelling and easier for many to get their heads wrapped around.


The rest of the Primal Code are these elements:

  1. Creation story
  2. Icons
  3. Rituals
  4. Language
  5. Anti-believers
  6. A Leader

When you link your stories into elements 2-6 you will have a dynamite marketing voice or point of view. And you can use these elements to adjust the rest of your biz stories so you have a tight, united whole.


Watch the video if you want to know more and then check out this other article for more text about Primal Branding: http://www.reelseo.com/strengthen-online-video-brand-primal-code/


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

 

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Brian Yanish - MarketingHits.com's comment, October 30, 2012 10:41 AM
Thanks for sharing
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To Successfully Launch A Product, You Have To Tell A Compelling Story

To Successfully Launch A Product, You Have To Tell A Compelling Story | Just Story It! Biz Storytelling | Scoop.it
I'm still waiting for the company who will crack the code of storytelling — just like Vladimir Propp did for fairy tales — and get it right every time, with every product launch. (Image credits: Mario Lapid, Wikimedia Commons) ...


LOL -- this article heated up the Twittersphere last night, and with good cause. It's message is simple and clear: if you want lots of sales when you introduce a new product or service, you must tell a story!


For most of us, we've already figured that out. What I like about this article is that the author, Romain Dillet shares his experiences of new technology product launches from Apple, Samsung & Microsoft at recent conferences.


His conclusion? Apple definitely fell of the wagon and did not proivde a story. Microsoft definitely did not tell a story -- both of these companies defaulted to promoting product features. Boring -- as the author says!! He points out that being able to hold the new iPad in one hand is a 'use case' (how someone would use the product) and not a story. 


Samsung got closer. The author included a link to a Samsung commercial that was a story -- about the phones features, LOL -- I watched it and it sounds like an interesting 'use case' to me! The Samsung commercial is a fun poke at Apple, but the story line is all about the bigger screen and weight. That .is OK but it doesn't get the story job done.


OK -- so where does that leave us? 


To avoid defaulting to product features or use cases, for starters make sure your story has a problem and resolution. A challenge to overcome. Something meaningful to happen. 


Check out another article I curated with a great example so you can see exactly what I meanhttp://www.scoop.it/t/just-story-it?q=how+to+weave+a+story 


So who does tell great product stories? Nike and Lego come to mind. If I had more coffee this morning I'm sure I'd think of others.


In addition, the author cites someone near and dear to my heart -- Vladimir Propp from the Russian School of Folklore who published The Morphology of the Folktale in the 1920s. Propp was the first to diagram the common structure of fairy tales which Joseph Campbell, Chris Vogler and others have used ever since. Anyone who cites Propp in an article gets a gold star from me!


Overall, even though the examples Dillet gives don't quite hold up 100%, there are still lots of good insights here that make this worth reading.


And yes, every successful product lauch does need a good story!


Do you have a good example to product launch + story to share?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Be an Explorer of the World

How to Be an Explorer of the World | Just Story It! Biz Storytelling | Scoop.it
Every morning when we wake up, we have twenty-four brand-new hours to live. What a precious gift!


Friday Fun! 


Just for grins I thought you would enjoy this list and the accompanying photos/quotes for a shot of inspiration as we head into the fall and get ready for 2013.


Have fun exploring!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Is Your Content Sourcing Conversations? How to use B2B biz stories...

Is Your Content Sourcing Conversations? How to use B2B biz stories... | Just Story It! Biz Storytelling | Scoop.it
If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.


I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.


This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.


I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.


I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!


So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.


I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.


OK -- I'm heading into the kitchen for some more coffee!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What I Brought Home -- Biz Story/Engagement Example

What I Brought Home -- Biz Story/Engagement Example | Just Story It! Biz Storytelling | Scoop.it
See photos of your souvenirs and the stories behind them.


Well, here's nifty little example of customer engagement with storytelling. It's the New York Times curating little anecdotes from readers about travel souveniers. The pieces are short and quick, and each one has a photo attached of the souvenier.


What a lovely way to connect and hear from their readers!


Now -- can you do something similar in your business?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How will I know I have become a better storyteller? | Limor's Storytelling Agora

How will I know I have become a better storyteller? | Limor's Storytelling Agora | Just Story It! Biz Storytelling | Scoop.it

"At the beginning, G didn’t know what to say."

I love this piece because of the question it asks! We get so focused on the doing doing doing of storytelling in our business, we rarely step back and ask ourselves, "How do I know I'm getting better at storytelling?"

This article comes from my colleague Limor Shiponi in Israel. Limor is one of the deep thinkers on the planet about storytelling and I highly prize her insights. It has been way too long since we've chatted and I miss hearing her magical voice and articulate thinking. In the meantime, I am delighted to share this piece with you.

Usually, if we are getting results in our business, we are happy. But if we don't periodically ask ourselves the question, "How will I know I have become a better storyteller?" our results -- when they fade (the normal ups and downs of business cycles) -- may be due our storytelling skills or something entirely different.

If you are not clear on how you'll know when you've become a better storyteller, in a down cycle you may start fixing the wrong things. Maybe your storytelling skills are fabulous but your marketing process is inconsistent. Maybe your marketing is awesome and your storytelling sucks. Without asking and paying attention to the question this article poses, you'll never know where to place your attention.

I ran across this article about 2 weeks ago and really took the time to ask myself this question. I came up with an answer and kept testing it out to make sure it was real. Here's my answer:

I know I will have become a better storyteller when I continually feel that resonance between me and my audience, and when people connect with me after they have heard one of my stories. I physically experience this band of gold and silver resonant energy linking me and my listeners together.

That's not very flowery language, but it does the trick for me. I can see several images in my minds eye of what this looks and feels like.

Now my experience can happen face-to-face or electronically. But of course, the best way to know if I've become a better storyteller is through live interaction. So practice practice practice your business stories with real people to build your skills and effectiveness.

OK -- that's me. Now it is your turn. How will you know you have become a better storyteller? What does that look and feel like for you?

Happy explorations :)

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Storytelling and Content Strategy

Storytelling and Content Strategy | Just Story It! Biz Storytelling | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.


I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.


The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.


Using The Quest story format, you can easily share your customers stories.


Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.


The other blog post links at the end of the article look worthy of exploration also.


So go enjoy this delightful -- and helpful -- piece!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Public Media Reinvents Itself With 'Full-Spectrum' Storytelling

Public Media Reinvents Itself With 'Full-Spectrum' Storytelling | Just Story It! Biz Storytelling | Scoop.it

"While not all agree, let's suppose, for a moment, that we are, in fact, presenting through our contemporary storytelling a relatively narrow range of the American experience. Some of the questions we ought to be asking are, is it enough to maintain the same formats, as we have, and try to entice more/different storytellers? Do we need to expand our awareness in some way to consider more broadly the particulars of this time, this particular space, and who is involved? And, fundamentally, what is it going to take to go further, to do more?"


Now here is a very thought-provoking piece about storytelling in general. I've curated it because the more businesses understand the craft of storytelling, the more effective we can be.


Warning -- there is such rich material here -- along with fabulous video examples to watch -- that you will need to carve out some time to explore everything here.


And hey -- we all live in a culture surrounded by media. It is important to keep up with shifts and changes in technology and its impact on storytelling so we can understand our daily life better -- and the opportunities open to us.  


What is the biggest shift technolgy brings? Ethnographic storytelling. What the heck is that? It is when you put the camera and the storytelling into the hands of people to create and tell their story. Nothing new here -- this was pioneered by Anthropologists Sol Worth & John Adair in the 1972 book Through Navajo Eyes.  The article contains several examples.


What is new is that now technology makes the ability to share our stories very easy and cheap to do -- through a proliferation of channels to share them. THAT is what is getting reinvented -- not the structure of a good story.


And technology is bringing us unique and very creative ways to craft our stories. For example, there's a link within this article to "How the Indie Audio Community Is Transforming Storytelling," This article shares a story where audio is dominant. It is great.


Other examples in the article include Localore -- a project about place-based storytelling.


What do I like about this article and the links to other articles within this piece? It asks essential questions like:

  1. Who gets to tell the story?
  2. Who gets to ask the question that begins the story?
  3. What is the question?


When businesses and organizations start asking themselves these questions FIRST when wanting to tell a digital story, they focus on the story first. Too many people in my experience -- when wanting to tell a digital story -- get caught up in the technology first and end up spending tons of money with unhappy results. Or they think the story will emerge if they just start talking - to be edited down by the videographer into a story -- with the same unhappy results.


So read this article, its links to other articles, explore the digital story examples given, and start figuring out the following:

  1. How can I have my customers share their stories about my organization using ethnographic storytelling?
  2. How can I leverage audio storytelling (see the article for info/examples) beyond radio & podcasts?
  3. How can I leverage location & physical space to share biz stories?
  4. How can I creatively use technology to share biz stories that reflect my/our Unique Voice & Unique Proposition?


I could comment at length on this article and its links. It has taken me awhile to curate this piece because I kept going back and dipping in for more.


So give yourself time to enjoy this creative romp exploring cutting edge electronic storytelling and all the deep insights here!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Social Persuasion: How to Move People to Action | Social Media Examiner

Social Persuasion: How to Move People to Action  | Social Media Examiner | Just Story It! Biz Storytelling | Scoop.it
Social Media Marketing Podcast 008: In this episode Derek Halpern talks about how the power of persuasion moves people to action.


No doubt about it -- the toughest part in crafting effective business stories is the ending.


In other words -- your key message along with the words and phrases you use at the end to move people to action. That is the point of business stories, isn't it?


We all need help with this and it is not all that easy to do. So while this article and podcast doesn't have stories or storytelling in its title or text, it is undeniably about business narratives -- and how to have them work for you.


Just keep it authentic folks. It is easy to turn storytelling into manipulation. It's a fine line to walk. So pay attention to that dynamic and keep trying to do your best.


Read this post, listen to the podcast, and keep mastering how to (authentically) move people to action with your stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Just Story It! Biz Storytelling | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.


The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.


The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.


I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.


Go watch the video! Then share what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Just Story It! Biz Storytelling | Scoop.it

"Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words."


This post has been moved. Here is the new link: http://csadmark.com/strategic-storytelling/


What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future


As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!


And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creativeit works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."


Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Telling Stories, Connectedly

Telling Stories, Connectedly | Just Story It! Biz Storytelling | Scoop.it
Telling stories, connectedlyScreen AfricaThere are a couple of points that are worth remembering as you try to transition to a more connected form of digital storytelling. Firstly, the audience is in control.


Now here is a thoughtful article that shares with us a glimpse of the future -- specifically the technologies on the horizon that will continue to change the tools we use to share our biz stories.


The main point of this post is the increasing importance of connecting and sharing your stories across different technology media -- computer, iPads, mobile. And in various forms -- digital stories, social media snippets, online maps, and the like. To be the most effective, your biz stories need to connect and link together -- be part of a focused whole.


This does not mean you have a single narrative that is shared across platforms and through different technologies. This means you have a series of biz stories that you share. Some of these stories are best shared digitally, some in social media, others face-to-face (yes, that is still a technology available to us!!), others on our website, etc. The entire collection of your biz stories create your brand, your voice, your reputation.


This is a good "let's step back and see the big picture" article.


I very much like the author's points at the end: all of these choices can be overwhelming, and get help from others to work with the new tools. Now if I just had a few more hours each day to use more of these digital tools .... :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Something Startling This Way Comes -- The Role of Wonder in Biz Stories

Something Startling This Way Comes -- The Role of Wonder in Biz Stories | Just Story It! Biz Storytelling | Scoop.it
This stage in story design is itself another face of wonder. Wonder is experiencing something anew. At first, wonder opens us to the moment, feeling suspended in time and space for a few seconds. Or a few months.


Wow -- what a gem of an article! I love love love it.  It's perspective is unique, different and so right on.


The author, Jeffery Davis, tackles the emotion of wonder and how critical it is for 'storytellers and business artists' (that's us, BTW) to understand it, and build it into our organizational stories.


Awesome!


Davis does a great job explaining 2 types of wonder and how they relate to business and business storytelling. He talks about why working with wonder is important, and then goes on to suggest how we can bring wonder into the stories we share.


Run -- don't walk -- to read this significant piece. You will be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stop Imposing Your Brand Story On Your Audience!

Stop Imposing Your Brand Story On Your Audience! | Just Story It! Biz Storytelling | Scoop.it
Oh boy, oh boy, oh boy. So you have hit upon an idea – A Killer Idea – one you want to share with others and let others seek guidance from it.


To help us with our biz stories -- or stories to launch a product or service -- my colleague Raf Stevens has written this terrific post.


This article helps us put flesh to the bones from the ideas presented in the earlier article on using stories when launching a product or service: http://www.scoop.it/t/just-story-it/p/3126539298/to-successfully-launch-a-product-you-have-to-tell-a-compelling-story 


What to take away from this article? Stop using stories to blast your message and start crafting your biz stories from the life of your customer or prospect.


Raf includes great examples and clear thinking about this so go read his piece so you can start crafting real and emotionally engaging business stories to tell.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stories Are Not Evidence

Stories Are Not Evidence | Just Story It! Biz Storytelling | Scoop.it

"Being of a slightly contrarian frame of mind, however, I think it’s important that we remind ourselves that stories do have limits, and excessive reliance on them can weaken our persuasive efforts, especially when our listeners start probing a little deeper to find the real truth behind them."


I like how the author Jack Malcolm starts out his blog. Yes, stories can be deceptive just like any other form of communication.


And I agree with his first point: they may be untrue or exaggerated.


After that however, I put my cranky pants on.


The next point advocates that stories are ALWAYS incomplete; that nuance and complexity get in the way of a good story.


Balderdash I say!! What about the creation of rich media, layered meanings, and multiple interpretations


The next point is equally problematic: stories may be true, but insufficient; that the more vivid and compelling a story, the more it can mislead because the listener focuses in on the details instead of the larger picture. 


Aaaarrrgghh! All that says to me is that when that happens, the teller is not that skilled in storytelling and the crafting of co-created meanings which speak to a larger picture. 


Bottom line for all of us? Keep learning the craft of storytelling. Know how to layer multiple meanings into your biz stories when needed. Keep drawing out the bigger picture in your stories when needed. And be authentic.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Kristen E. Sukalac's comment, October 28, 2012 1:16 PM
With all due respect Karen, I think you totally miss the mark on his second point. Any representation of reality -- including well-written stories -- will by necessity exclude part of the reality. We carefully select the elements based on who is communicating and to whom and what the purpose is. Sociologists refer to this as differentiating between the map and the territory. There's a fabulous, although poorly titled, book by Howard S. Becker about this called "Telling about Society". That's what he means about the inherent incompleteness of any story.
Karen Dietz's comment, October 28, 2012 9:29 PM
Hi Kristen -- with a PhD in Folklore I do agree with your comment and am very familiar with map/territory distinctions. As we know, any culture or group is composed of a collection of stories as opposed to a grand narrative that explains it all. However, the author's point was that the more vivid a story is, the more it will mislead the listener because the listener will focus only on the details instead of the larger picture. I find that statement problematic. Many thanks for the comment!
Karen Dietz's comment, October 28, 2012 9:38 PM
Oh, and yes -- there are times when a storyteller can tell a story and have it be sufficient for the group, and speak to the bigger picture. But that is different than a collection of stories reflecting a group, which your comment addresses Kirsten. As you can see, there is a lot more to this article than meets the eye! Again, I very much appreciate the input and discussion :)
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5 World Changing Ways To Avoid BS [Stories] And Be More Believable

5 World Changing Ways To Avoid BS [Stories] And Be More Believable | Just Story It! Biz Storytelling | Scoop.it

"Despite working in marketing for more than 10 years, let me first share this rare point of view among people in my industry: a lot of marketing actually IS complete BS."


Hallelujah! Finally someone is calling a spade a spade. We periodically need articles like this to keep us on the straight and narrow path. And to make sure we are continuing to build credibility instead of undermining it with our stories.


Is all marketing BS? No. Are all stories BS? No.


However, is it starting to feel like marketing and busines stories are BS? Yes.


Why?

  1. Lack of authenticity ("I can make stuff up or evade the issue to sway you").
  2. A focus on persuasion (If you do X you will receive Y) instead of influence (engagement, inspiration, truth telling).
  3. The inability to walk the talk -- that means living/embodying the biz stories being told.


All this leads, as the author Rohit Bhargava points out, to distrust and a believability crisis.


So what is a conscientious biz storyteller to do? Follow the tips suggested here. Read the article for all the insights and tips. 


Oh and BTW -- despite what this article and Saturday Night Live say, and as campy/hokey as that commerical is, I get a thrill from Brad Pitt!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ord Allenbea's comment, October 26, 2012 9:56 PM
I have been in online marketing and website development for more than 15 years. Nice to see someone actually admitting about the BS that does go on in marketing.
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Telling Stories with Maps | Esri Insider

Telling Stories with Maps | Esri Insider | Just Story It! Biz Storytelling | Scoop.it

"So where do maps fit in the storytelling realm? I recently spoke with Allen Carroll, who left National Geographic about a year ago and is now ArcGIS Online Content Program Manager at Esri, about Story Maps—a new initiative he’s working on with David Asbury, Lee Bock, and Stephen Sylvia to integrate storytelling and maps."


Can you tell stories with maps? Yes you can!


OK -- I love maps. I'm a geographer at heart. I love reading them and finding all the tiniest back roads to travel.


Here is a terrific interview with Exec. VP & Chief Cartographer at National Geographic Maps about their story and map initiative. He explains what they are doing and how storytelling through maps can happen. It is another creative twist on visual storytelling and infographics.


Even better, check out this link for actual examples: http://storymaps.esri.com/home/ 


Is it classic traditional storytelling? Well.....it's kind of borderline. But does it work? Oftentimes yes.


Now what the heck can this do for a business? Well, think about your biz stories and how they could be charted on a map. Add a map to your About Page to visually represent your journey. Add a map to your Founding Story so we can see it visually.


I bet you will come up with several more ideas!


Go read the article and check out the examples and let me know which ones you like best :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Seth Dixon's comment, July 3, 2013 4:29 PM
I'm a HUGE fan of ESRI's story map templates and a way to create interactive maps.
Karen Dietz's comment, July 3, 2013 5:08 PM
How fabulous Seth! When and how have you used them?
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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Just Story It! Biz Storytelling | Scoop.it
This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.


Here's what caught my attention:


Social Producers are the new storytellers


**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media


**They know how to  trigger desirable (and social) actions, reactions and transactions


**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.


**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each


The difference between Social Producers and traditional content creators is they begin with social outcomes


**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy


**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network


**The overall story and outcome defines the nature of the social object.


Takeaway


**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.


**While the social effect is certainly a goal, the social effect is also the result of social design.


**In the end, people are going to talk, so give them something to talk about!


Curated by Jan Gordon covering, "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Qvxa6J]


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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Just Story It! Biz Storytelling | Scoop.it

"What good is having a content marketing plan if it doesn't create leads and sales for you?"

What a good read this article is! It is not that long, yet it is packed with good insights about creating content for your website, ebooks, product/service descriptions, newsletters, etc. that is all based in storytelling.

One of my favorite tips from this author, Jeff Molander, is the one about creating content that generates a response. That's different from simply broadcasting a message. The author also talks about how to share customer experiences, and gives an example of creating content that creates confidence in your reader -- which generates more sales.

Enjoy this piece -- the author's points make perfect sense!

Oh, and don't forget to read the comments below the article -- lots of good lessons and discussion there!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Data-Driven Brand Storytelling: 6 Steps to A Credible Story

Data-Driven Brand Storytelling: 6 Steps to A Credible Story | Just Story It! Biz Storytelling | Scoop.it
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.


Got data? Need a story?

Got a story? Need data?


Then these 6 steps will help shape your data into a story -- or bring data into your story.


Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience -- because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.


The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly -- receiving feedback before you publicly share it.


Go read this article. I think you will find it very helpful!


Many thanks to Giuseppe Mauriello for sending me this article to review :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Strategic Story and The Storytelling Leader

Strategic Story and The Storytelling Leader | Just Story It! Biz Storytelling | Scoop.it

"Because of my 10-years of involvement with Storytelling, I have had great opportunities to learn more about the engaging concepts of story, how to construct them, and how to deliver them."

 

The author, Jeff Brunson, is married to Becky Brunson who is the Program Administrator for the International Storytelling Center. Here he writes a delightful piece with gold nuggets at the end. His insights toward the bottom of his article are a perfect counterpoint to the article I just curated on how to persuade people to take action with your stories: http://www.scoop.it/t/just-story-it?q=examiner 


Jim's storytelling principles are at the heart of effective business storytelling:

  1. The Story Is Told for Another
  2. The Story is Toid In Search of a Truth
  3. The Story is Told Because you Care for the Hearer


Now what would happen if our business storytelling, brand stories, and marketing stories not only moved people to action, but met these criteria also? 


Well, for one -- you'd avoid all those feelings of manipulation.

And second -- your storytelling would be truly great work


For me, these are the business storytelling principles to aspire to! Read both articles and learn the dance of balancing these principles with persuasion / influence.


Thank you Hans Heesterbeek and Gregg Morris for originally finding and sharing this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Story Worldwide's Storytelling Matrix - Brand Building Model

Story Worldwide's Storytelling Matrix - Brand Building Model | Just Story It! Biz Storytelling | Scoop.it

"This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time."


Now here is a very articulate and clear model for brand storytelling. There are 3 axis and the short video explains how to read the model. From there you can easily figure out where you are, and where you want to go.


Nicely done!


And thanks to Omar Kattan of Brand Stories @BrandStoriesNet for sharing this material on his website Brand Stories and then sharing it on LinkedIn in the Brand Stories Group.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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