Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | Just Story It! Biz Storytelling | Scoop.it

StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.


Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.


They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.


So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.


Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.


The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.


IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
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2 Key Resources for Crafting and Telling Your Story

2 Key Resources for Crafting and Telling Your Story | Just Story It! Biz Storytelling | Scoop.it

THE ORIGINAL LINK IS BROKEN: HERE IS THE NEW ONE: http://www.personalbrandingblog.com/2-key-resources-for-crafting-and-telling-your-story/ 


Want to up your marketing game? Then here are two resources for you recommended by a a great Internet marketer Dan Schawbel.


Both are books that look really intriguing. One is about a visual guide to writing effective website copy, which I think is quite a unique take on how you put together your website text.


The other book is about seven ways to tell the story of your personal brand.


Go read Dan's reviews and see if these books would be helpful to you. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes

Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes | Just Story It! Biz Storytelling | Scoop.it
Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.


Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.


Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.


And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.


We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.


This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it 

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Ken Morrison's comment, September 5, 2012 8:49 PM
Thank you for the recent rescoops! Hope you are having a nice weei.
Ken
Carole Pyke - The Personal Brand Storyteller's curator insight, April 15, 2013 4:53 PM

just testing

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What Data Can't Tell You About Customers -- Evoke Stories Instead!

What Data Can't Tell You About Customers -- Evoke Stories Instead! | Just Story It! Biz Storytelling | Scoop.it

To really know customers you must engage them face-to-face.

This is a handly little article reminding us all that data and "likes" can only take us so far. If we really want to know our customers to help guide for innovation, marketing, business relationships, and ultimately business growth, then face-to-face interactions are imperative.

OK -- now we've gotten that message, and we are in front of a customer, now what? How do you maximize your time together?

The practical answer is to ask for, and listen to, their stories! That is what this article does not say. Yet that is your path to success.

What stories do you ask for? Ask them to share with you their experiences of your product/service, your company, your marketing/branding, or whatever burning question you need an answer to.

Just remember, most people ask information questions where they get lots of description but little story. That's not so helpful. They will ask someone to describe what they like about their product. In return they will gets answers like, "I like the blue color, and how it fits in my hand." interesting, but not so helpful.

Ask for EXPIENCES instead: "Tell me about the first time you used our product and what that was like ..." In return, you will receive a story rich in material and meaning: "One day I was really struggling one day to open a jar. For some reason my arthritis was really bad that morning and I couldn't get the strength to open that jar. I didn't want to ask my daughter for help because i hate feeling dependent on someone just to open a jar! A friend had given me your handy opener as a gift but I hadn't even taken it out of its packaging yet. That morning I grabbed it but had a devil of a time getting it out of its plastic wrapping! I finally took a scissors to it, which means I probably have blunt scissors now [HINT for changing packaging]. But I finally got it opened and used it on that jar I was struggling with. Voila! It was so easy! I had that jar open in a jiffy. Your design made it very easy in my hands. I checked out your website to see if it came in other colors so I could give it as a gift to friends. Was kind of disappointed in the color selection but I'll make do. I'm sure they will appreciate its ease and cool design like I do."

You get the picture -- haven't customers share experiences is much more valuable. From the little story above you can now dig deeper into the story, or keep asking for later experiences.

Enjoy this process. Take your time -- no need to schedule 20 interviews to aquire tons of material. A handful will do to get you started. Remember you are going for quality, not quantity. You will learn as you go and interviews down the line will be richer and more complex because you will have gotten better at evoking stories from your customers.

I would love to hear about your experiences doing this activity!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Victoria Morgia Jamolod-Umbo's comment, September 6, 2012 9:32 AM
Yes, I am so impressed about this illustration of a fact. Through consistency and perseverance of digging the actual facts and remedies to problems, we can solve problems. It may not be so easy as we thought it could be, but with the proper motivation, we surely can get the optimum results to our goals.
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The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Just Story It! Biz Storytelling | Scoop.it
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?


I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.


The author has a terrific diagram in the article about creating scenarios along with lots of great links.


Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!


Thanks @IdeaLearningGroup for sending me this link :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The LEGO® Story

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com...


Here's some Friday Fun -- the animated story of LEGO! I wish more companies -- of any size -- would do something similar. 


I love LEGO and could still happily spend hours building things. Now I know the fascinating story behind it. Which makes me love those plastic bricks all the more.


This is a 15 minute video (minus the rolling credits at the end). It's a little long and it could have been told a bit better. I found the narration a bit slow and sing-songy. Sigh. So the execution could use some work.


But overlook that and it is still a great story!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling and Marketing; Selling a Story or Telling Your Truth?

Storytelling and Marketing; Selling a Story or Telling Your Truth? | Just Story It! Biz Storytelling | Scoop.it


A very good friend of mine, Real Estate Coach Darin Persinger wrote a post this week called Storytelling Isn’t Marketing poking some holes into how we can be quite guilty of buying in to the ‘new shiny tool’ or in this case the ‘new shiny idea’.


This post is from author Teri Conrad and is an excellent reminder of how storytelling is re-shaping marketing. Teri makes great points here:

  1. Success in marketing is about applying systems and following through. Even if you have compelling stories, without a system very little is going to happen.
  2. People buy the Why of your product/service, not the What (features).
  3. Embody the "what can I give?" perspective.
  4. Focus on creating fabulous experiences for customers/clients.
  5. Know and communication your purpose -- get clear on that.


Points 2-5 are all about how you frame your stories and then convey them. I would add one more -- make sure you are authentic!


Using stories in your marketing can be very powerful. Follow these principles to ensure success with your business storytelling.


Now go read the full article for all the other insights to be gained here :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling is Us – Homo Narrans

Storytelling is Us – Homo Narrans | Just Story It! Biz Storytelling | Scoop.it

"Storytelling is Us – Homo Narrans. Storytelling is a uniquely human activity that occurs throughout all areas of life."

 

Hi Karen, thank you so much for appreciation my suggestions to you! I found this article...it seems interesting! Have a great new week! :-)



What a delightful article about storytelling as a tradition, the connection of story to sales, and how you and I are storytellers. This is a piece that will definitely brighten you day!

Thank you to Giuseppe Mauriello for sending me this. Both he and the article are gems.
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Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF

Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF | Just Story It! Biz Storytelling | Scoop.it

As focused as we all are on conversions and purchases, we are not all capitalizing on the opportunity to attract and engage with our customer at every point in the buying cycle, and as a result, customers can slip away.


I love the maps in this article!! They are very helpful to know and understand how the stories companies are creating and sharing need to play out across the sales cycle in order for businesses to grow.


The author A. Hall also makes the point to tell the story first, then choose your platforms. Too often we get caught up in the glamour of the technology instead of crafting a really good compelling story. But that is backwards. 


Then the B2B Content Mapping diagram will help you sort out the next steps.


With business stories, it is sometimes hard to know, once you have your stories, how to proceed effectively to build fans, followers, and sales. 


This article and charts should help you out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Reasons Why Your Content Doesn't Attract Links -- Story Elements

10 Reasons Why Your Content Doesn't Attract Links -- Story Elements | Just Story It! Biz Storytelling | Scoop.it
So we have all heard time and time again, "to attract links you need to build great content". But very few actually talk about what good content looks like. That's because good content can come in many different forms.


Here's an article by Joe Hall that very clearly explains why content on a website gets ignored. And they are all story principles!


Keep this list handy and make sure when you are creating content -- any kind of content whether it be a blog post or a brochure -- that you include a well written title, has a unique voice, contrast, a focused key message, etc.


Read the article for more!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creating A Lasting Impression | Smashing Magazine

Creating A Lasting Impression | Smashing Magazine | Just Story It! Biz Storytelling | Scoop.it
We can all agree that the work we do should inform, be appropriate to the client and their audience, and, of course, look good. But there’s a bonus third attribute worth aiming for—creating a lasting impression.


This article is long but a fascinating read -- especially for anyone who is working with stories in an organization and wants to know about creating visual memories.


Storytelling is creating art in the air. That means it is ephemeral and only lives on in the person who heard the story. That means the story we tell has to be compelling in order for it to stick in the minds of our listeners, and be repeated.


This article on faciliating visual memory is provacative on several levels.

  1. First, it talks about what visual memory is and what goes into making them.
  2. Second, it discusses in depth several examples of how companies have created powerful visual memories.
  3. Third, even though this article talks about graphic design, many of the same principles apply to storytelling.
  4. Fourth, if you want to know about how to bring the ephemeral art of storytelling into the built environment or websites or promotional materials as story triggers, this article is rich in examples and insights.


Once you have a compelling story to share, then start thinking about how you can create visual memories to have your stories stick even longer and more powerfully in the minds of your listeners.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Tell a Great Story

How to Tell a Great Story | Just Story It! Biz Storytelling | Scoop.it
Use this seven-step process to develop and tell a business anecdote that will you help close the deal.


If you are still struggling with your biz stories, then use this method. It starts from getting clear on the key message first, and then working backward. That is the most effective way to craft business stories, and the one I find most useful when working with clients.


If you are stuck -- try this -- you'll like it!


Now, what is a key message? It is the main point of the story. It is the message you want to leave people with that will help move them to action, to inspire them to do something different. Think deeply about your key message when crafting your story -- the clarity you create here will make the rest of the process very easy.


Oh yeah -- and don't forget -- sometimes as you work on your story the key message you thought was the right one can change and morph. Don't worry -- that's part of the process. Storytelling is an iterative process, so just keep working it and letting your biz story unfold into a dynamite piece!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Future Of Storytelling: Immersion, Integration, Interactivity, Impact

The Future Of Storytelling: Immersion, Integration, Interactivity, Impact | Just Story It! Biz Storytelling | Scoop.it

As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content creators. Experimentation is all well and good, but what do audiences actually want? To answer this question, research group Latitude has interviewed 158 early adopters and compiled a report that forms the first phase of its The Future of Storytelling project.

 

This article popped up today and I really like the 4 "I's" that it says the best business stories bring to the table: immersion, integration, interactivity, and impact. All stories, if told really well, do this. They immerse the audience and teller in the experience of the story, facilitate integration of messages, are co-created experiences that often generate story sharing back-and forth (interactivity), and have an impact on both the teller and the audience.


These 4 "I's" I really like -- they help capture the intent and purpose of our business storytelling. If your stories are not hitting all 4 dimensions, go fix them!


The author Martin Bryant is framing his points here in the world of transmedia storytelling -- where stories are told across multiple technology formats. The results of the study shared here contain no surprises if one is familiar with the dynamics of storytelling however.


For example: people influencing the media or producers in the creation of stories. Well, that's been happen for a hundreds of years now. Yet I do agree that the rate and amount of access has increased with technology, all of which is a good thing.


So what's the take-away here? 


First -- focus on the 4 "I's" in any business storytelling you do in order to be successful. And expand your notions of what Interactivity, immersion, and integration can be. The info shared in the article might spark some ideas for you. If you are in business, are a blogger or content creator of any time, take these 4 "I's" to heart and do more of them.


Second -- stay tuned for the next part of this report that looks very promsing: "Latitude is currently working on phase two of its study, which it describes as “a large-scale international exploration focused on quantifying storytelling trends and opportunities, and understanding key audiences for multi-platform and transmedia experiences.”


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Welcome to the Official site for Talk Like A Pirate Day - September 19

Welcome to the Official site for Talk Like A Pirate Day - September 19 | Just Story It! Biz Storytelling | Scoop.it

Hey Folks -- get ready for Talk Like A Pirate Day on September 19th!


It's Friday, time for some fun, and for my family this is one of our favorite days! We practice our Pirate expressions, collect new ones each year to try out, and call our family members to swap our swashbuckling lingo. I even answer my business phone that day with a hearty "Ahoy Matey!" Everyone laughs. Having conversations like a pirate is fun!


So get your Pirate game on -- you've got plenty of time to practice. Shiver me timbers, now go have a blast!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Verone Medley Travis's comment, September 8, 2012 9:34 AM
I missed this last year and want to do it and get my office maties to do it, too!
Victoria Morgia Jamolod-Umbo's comment, September 14, 2012 11:03 AM
Yes! It is time to have a little fun for the family. This is a timely development!
Karen Dietz's comment, September 20, 2012 12:47 PM
I hope you all had fun yesterday talking like pirates!
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Data visualisation success hinges on solid storytelling skills

Data visualisation success hinges on solid storytelling skills | Just Story It! Biz Storytelling | Scoop.it
Learn more about the value of data visualisation. Tableau's Jock Mackinlay explains why data is inert and worthless without the twin practices of visualisation and storytelling.


This is a quick piece that makes some valuable points. Frankly, I'm not a hard-core data head. Yet I love looking at spreadsheets, bar charts, line charts and other visual displays of data in order to make meaning of the material and spot trends. 


There is a whole science to displaying data in meaningful ways (see Edward Tufte's work) that we don't need to go into here. But what I like about this article is that it points to the fact that all the data in the world is meaningless until you can tell the story about what it is saying and what it means.


Storytelling and data go hand-in-hand.


Truly, those of us in the field of business storytelling need to build our data skills. And data-geeks need to develop their storytelling skills. Sounds like a match made in heaven!


Here's another aspect of storytelling that this article alludes to: yes, we all know it takes time to share a story and in this fast-paced world, it is not uncommon to hear "But who has the time?! Just give me the data to share. We've got to get moving!"  Ahhhhh -- huge mistake! Taking the time to share a story in the beginning makes projects go much more quickly. 


That sounds counter-intuitive, but I experience this phenomenon again and again.


Read the article for additional points on how the marriage of data and storytelling make for better decision making. They are worth remembering.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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How to turn your power point sales presentations into a “Buying Simulator" -- via Stories

How to turn your power point sales presentations into a “Buying Simulator" -- via Stories | Just Story It! Biz Storytelling | Scoop.it

I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.

Keep this article/outline handy because it works!!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it

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Fab Biz Story Example for Marketing!

Fab Biz Story Example for Marketing! | Just Story It! Biz Storytelling | Scoop.it

I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!


But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it. 


If you are not able to read the text on the photo above, here is the story:

"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."


What a hoot! And you can do this too for your biz :)) 


Have a wonderful holiday weekend everyone and chat with you next week. 


Keep sharing your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Magic of Visual Storytelling: A Rhetoric for Beginners

The Magic of Visual Storytelling: A Rhetoric for Beginners | Just Story It! Biz Storytelling | Scoop.it

The following is a collection of thoughts regarding the concept of a ‘story telling’ image. Rather than an in-depth instructional tutorial, the following is more of a rhetoric that seeks to persuade and inspire you to develop your creativity and to start taking shots that matter; shots that communicate something meaningful to the viewer.


Here is what I like about this article -- it reminds us that as we go about our work in the world, there are plenty of places to take photos that can be used as story triggers.


If we can stop, pause, take a breath, look around, and approach our world with curiosity and creativity, we will often find photo opportunities that begin to share a story.


I make the distinction between a photograph telling a story and one that triggers a story because I think most photos trigger stories. You can see this happening in the examples the author shares. First, the photos need interpretation, which the author does. 2 of the 3 photos shared are about Australia and without the context of the culture and history of Australia the immediate impact of the photos on me sitting here in in the US are minimal. The 3rd photo is intriguing and does get me to interpret the photo on my own and start creating stories about it.


The take-aways for us in business? Stop and see what is around you, notice opportunities in your work for taking photos, get creative, and snap images that you can use as story triggers to share with the world about your work.


There are some nice additional insights here to get your creative juices flowing, so don't miss reading the rest of this post!


Thank you Giuseppe Mauriello for finding this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Four Kinds of Burning Platforms | Conner Partners

The Four Kinds of Burning Platforms | Conner Partners | Just Story It! Biz Storytelling | Scoop.it
I promised to curate the next article by Daryl Conner on the four types of burning platforms stories and how they are used in org change work. Well, here it is -- and it is really good.

Any leader, business, or consultant needs to know the particulars in this article. Here is a sneak preview -- the burning platforms stories are NOT really about creating urgency for change.

I appreciate Daryl for clearing up these misconceptions about this story. And don't forget to read his first blog post about the burning platform that I curated below.

This review is written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Billy R Bennett's curator insight, December 11, 2012 9:01 PM

Karen Dietz curated this article by Daryl Conner on four types of burning platforms.  A burning platform is a concept leaders use to define the reason for change.  As Daryl points out this may be based on a negative problem  based appeal or a positive, future opportunity.


Which is better?


Research on personal change has reported greater long term success with positive images.    In most serious change projects, we usually use both. 


You cannot and should not hide business challenges from employees.  


However, once they understand the challenge they will then want to hear your reasoning about why they should consider giving more of themselves to the organization.   I would make it good.


www.pyramidodi.com 

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New Study Says We Take on the Traits of Our Favorite Fictional Characters - Forbes

New Study Says We Take on the Traits of Our Favorite Fictional Characters - Forbes | Just Story It! Biz Storytelling | Scoop.it
There's a rather interesting new study out of Ohio State University that says that consuming media may affect us more than we think.


Stories are very powerful. The stories we read and tell ourselves influence how we be and act in the world. The stories we share with others influence how others be and act in the world.


This article talks about a recent Ohio State University study showing the link between stories and behavior.


Which is why the hype about storytelling in the worlds of marketing and branding give me a queasy feeling sometimes.


On the other hand, if we as leaders, business owners, entreprenuers and heads of non-profits choose to do good in the world, understanding the power of stories can allow us to create our worlds and those we interact with more consciously.


If you want to be a certain way as a leader or business owner, read stories that support that.


As a small business or enterprise, what kinds of customers do you want to attract and work with? What kinds of employees do you want to attract to you? Figure that out and share stories in alignment with those desires.


This sounds simple, is not so easy, yet there is great truth and wisdom to these notions and the conclusions of the study shared here.


Makes you wonder and take pause about some of the video games out there.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want to Change the World? Define Your Organization's Attitude

Want to Change the World? Define Your Organization's Attitude | Just Story It! Biz Storytelling | Scoop.it
get your strategy, posture and culture aligned as a first step on the way to changing the world.


Got a story? How about an attitude? Or does your story express your attitude? Is your attitude part of  your story?


Turns out you need both. Well, that makes sense actually. The stories that stand out the most -- that aren't an expression of bland-land -- are those that do have an attitude.


Now that doesn't mean to say that attitude is all about the 'in your face' kind. It means that you have a defined personality that imbues all you do.


Check out this article to understand the attitudes of Coca-Cola, Apple, Red Cross and Ritz-Carlton and how those play out as dynamics in their cultures and strategies.


No matter if you are an enteprise, entreprenuer, or non-profit, there are definite insights here you can use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Telling tales with data

Telling tales with data | Just Story It! Biz Storytelling | Scoop.it

Let's begin with an article that appeared in the Journal of the American Medical Association (JAMA) at the end of last year. Narrative vs Evidence-Based Medicine—And, Not Or was written by Zachary Meisel and in it he said: "Scientific reports are genuinely dispassionate, characterless, and ahistorical. But their translation and dissemination should not be. Stories are an essential part of how individuals understand and use evidence."

 

Data is supposed to be cold and objective; but the dissemination of your data can be warm and subjective. So go ahead, tell a story with your data. Because if you don't, you run the risk of falling behind. As Meisel continued: "Those who espouse only evidence—without narratives about real people—struggle to control the debate. Typically, they lose."

 

It’s become pretty much axiomatic these days that if you're really serious about getting your data across to your audience, you need to tell a story with it. Stories are more engaging and convincing than mere data. If you want to influence someone’s behaviour you need to touch their heartstrings and move them to tears. And you won't do that if you only engage their logical left brains. No, you also need to impose yourself on their creative and emotional right brains.

 

Which all sounds promising and exciting, but we need to remember that it's data we’re talking about here. Data is logical and soul-less and is usually a collection of seemingly disconnected facts. How are we going to fit that into a story?


Love this article with good ideas for keeping storytelling with data sweet and simple.


Thanks Gregg Morris @greggvm and his Story and Narrative curation for originally finding this post!


Via Gregg Morris
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What is your business storytelling intelligence | One Thousand & One

What is your business storytelling intelligence | One Thousand & One | Just Story It! Biz Storytelling | Scoop.it
There are four types of business storytelling styles. Where do you fit?


Read this quick article and scan the graph to figure out what style of business storyteller you are -- and what you need to fix to be more influential or successful with your stories.


Once you figure it out, then poke around the other articles in this collection under 'storycrafting' and 'storytellingskills' to figure out your next steps!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Real Story of the Burning Platform | Conner Partners

The Real Story of the Burning Platform | Conner Partners | Just Story It! Biz Storytelling | Scoop.it

The “burning platform” story has become a permanent part of the organizational change landscape. In this series, I’ll offer some background about how I found and introduced the story, what its original purpose was, how that intention has sometimes been misunderstood, and some of the implications for change practitioners who incorporate the metaphor into their practice.


Here is a thoughtful piece about leadership, change, and 'burning platform' stories to get us started this week.


What is a 'burning platform' story? It is often a story leaders tell to galvanize change in an organization.


Here's are the points I really like about this article:

  1. It is a fabulous example of how stories change -- both for better and worse -- with transmission.
  2. It is a good discussion about how metaphors can be mis-construed.
  3. It is a good reminder about making sure you've got the story right if you are going to repeat it.
  4. It includes two misconceptions about a 'burning platform' story that have ensued in leadership and among consultants.


Hey -- let's get the story straight! Here is your opportunity to learn from the source of the 'burning platform' story Daryl Conner, and to learn about it's real meaning and use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 ways to get traumatized sources to share their stories -- Poynter

10 ways to get traumatized sources to share their stories -- Poynter | Just Story It! Biz Storytelling | Scoop.it

When people have been traumatized, they’re often reluctant to talk to the media. There are ways of getting them to open up, though, and of showing them the value in sharing their story.

I talked with five journalists who have interviewed sexual assault victims, people with mental illnesses and parents who have lost children. Here are 10 tips from them.


If you are a non-profit who works with people facing tough challenges or who have been traumatized in some way, yet you want to share their stories, then these 10 tips from journalists you may find helpful.


But those of us who have been around storytelling as a dynamic meaning-making process know that these 10 tips do not deal with the real issues involved here.


For example, people's ability to share their story about a difficult issue evolves over time. At first they may only be able to tell you a tiny piece of the story. Or share a piece of 'black humor' about what happened. Eventually they may be able to tell more of the story, depending on their own healing process. So if you use these tips and expect to get the whole enchilada, be respectful and adjust your expectations. Don't push. You may do more damage than good.


And who they share their story with depends on the level of trust and intimacy they share with a person. Personal stories -- particularly stories of trauma -- can be characterized as stories you share with strangers on the front porch, stories you share in the living room when some trust has developed, and back-room stories that you feel comfortable sharing with your most intimate friends or partners.


Expecting someone to share a back-room story with you when you are a stranger to them means you are totally clueless. The result could be resistence or even more trauma. 


So what is a non-profit to do?

Well, take these 10 tips in hand, but bring your understanding about people's ability to share their story to your work. And then work with the front porch to back-room story types so you know better what kinds of stories to ask for and when.


Wishing you good story gathering experiences!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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