The Story Behind The ‘Keep Calm And Carry On’ Poster - DesignTAXI.com...
For Friday's light reading:
Here's the amazing story about how this poster came to be during WWII and how it was rediscovered in 2000.
Enjoy and have a wonderful weekend!
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From Karen: In a presentation rut? Looking for better tools that actually allow you to more easily create a narrative or allow for easier story sharing than PowerPoint? Then check out this article and the recommended tools!
Although tools like Powerpoint and Keynote have become the de facto standard for giving presentations, they are often limiting in their design and ease of use. And while tools like SlideShare help users share their presentations online, they often don’t give enough context to the slides.
To provide solutions to these pain points, traditional presentation tools are being completely re-thought from the cloud down to help presenters deliver a better presentation, and share it relevantly after it’s done.
Thank you to fellow curator Baiba Svenca for originally curating this article!
Via Baiba Svenca
Stories don't tell us how to think or what to value. Rather, they provide a welcomed freedom to self-select the truths we read into them. This is why they can be immensely powerful.
Too often we think of 'story branding' as 'story pushing.' But I love what the author Jim Signorelli says, "In many ways, stories provide a great example for brands to follow. Brands, like stories, also contain truths. But whose truth is it, the brand's or ours? It is one thing for brands to push their meanings on us, and quite another to help us to our own conclusions." In the author's view, if approached properly, story branding avoids this whole 'pushing' dynamic.
So do you want to creat a brand story for your business? Then create a Story Brief first. This article talks about how to do just that. I really like this concept, and the beginning steps the author suggests.
Meet Elle Luna, who believes design plays a role at every stage of the process--even before teams start to think visually.
Dan Pink in his book A Whole New Mind has chapters on storytelling and design as essential 21st Century work skills. Here is a demonstration of how the two are coming to life.
This article is an interview with a former IDEO designer Elle Luna who calls herself a "designer, storyteller, and startup advisor."
She chats about how humanizing brands is essential these days -- they are honest, emotional, and engaging (if done right, I add).
The link to storytelling? You can't understand or design effective customer experiences/products/services without listening to and gathering customer's stories. And you can't engage your customers without sharing your stories in return.
The only danger here? Not enough emphasis in the interview was placed on the ongoing dynamics of story listening and story sharing over time. But I am confident that will come!
Enjoy reading the rest of this article and continuing to understand that storytelling is an essential business core competence.
"Brilliant's not enough in today's economy--you need a compelling story so people will remember you. (#branding Does Your Brand Tell a Powerful Story?)"
There are good tips and insights here on finding and sharing your business's brand story. I particularly like how the author talks about the 'energy' and 'pulse' of a brand story, encouraging us to "Raise your brand energy levels." The questions posed to get us started are really good also. The entire article is a good read.
Here's to more vibrant, energetic, authentic, personal, humanized brands!
"Creativity under constraint, sound judgment in uncertain environments, rigorous thinking amid complex ideas -- these are the skills taught by the arts. Dan Roam contends that these skills are needed more than ever in business and politics."
Love love love this video by Dan Roam! Here he eloquently explains how simple pictures can save the world. It is visual storytelling at its finest.
Storytelling is very powerful for sparking change. Visual storytelling is equally as powerful.
Learn more about this -- and you too can become a visual storyteller! Dan points the way.
A recent thread on my small business forum reminded me of the need for every business to tell a unique story and even more to make sure your design tells that same story in every detail. This is the principle of unity to it’s highest degree. It’s the whole being more than the sum of the parts. It’s what ultimately makes for the best designs.
Nice! What a nifty article that links story with design with your business into one unified whole. The post is well written, easy to read, and has great points to make about business storytelling. Plus good tips for creating your stories!
What's design got to do with it? It's all about designing your business, designing your stories, designing your marketing and linking it all together.
Enjoy the insights and examples shared in this blog post. As the author says, "When I think about the business advice I’ve offered and taken over the years it all comes down to choosing your story and then making decisions consistent with that story."
"Untangling the Social Web" is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and busi...
Personas are a great tool for helping you craft your biz stories and connecting more effectively with your customers.
Personas are basically little stories you create about your main customer types (with lots of pics!).
This article shares 4 social networking Personas and how they interact on line. With this information you can start crafting your stories to connect with the Personas that fit best with your business.
Oh, and by the way -- which Persona are you? I'm the Professional I think :)
As the author says, "Take a few minutes to review the full whitepaper (it’s free!) Think about your customers and which of the four types suits them best. Then, take a look at your social media posts over the last few weeks. Are you speaking to your audience? If not, it’s time for a new plan."
But before you do that, also check out Carol Pearson's book "The Hero & The Outlaw" (http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_5?s=books&ie=UTF8&qid=1331399222&sr=1-5) which is all about how to identify and use specific archetypes of your customers and how to shape your marketing content and stories towards them.
Thank you to fellow curator Namita Patel for finding and sharing this article! Check out her content at http://www.scoop.it/t/social-media-mashup
While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications?
This tongue-in-cheek donor 'thank you letter' (using story dynamics) brought a grin to my face -- and is a good example of creatively using todays tools, pop culture memes, and storytelling elements to build ongoing relationships with customers.
As the author says, her client who created the 'thank you letter' did the following:
The story elements included are sensory imagery; references to another story; metaphors; and in this case, humor.
The monthly newsletter on nonprofit writing prompts to help you find your organization's stories looks promising also.
I hope this article fires up your creative juices so you too can find interesting ways to share a story with your customers to strenthen relationships and build raving fans.
This study investigates the use of narrative in organizations by (1) examining current organizational storytelling practices in a variety of industries and (2) identifying key features that characterize stories with powerful impact. Sixty survey respondents reported narrative is used by leaders to transfer knowledge, shape culture, and motivate or curtail employee behavior, as well as by employees to manage stress. Interviews with eight experts on narrative revealed, perhaps surprisingly, that skimping on details is what makes stories powerful.
Consider this post more a long-read but rich with great material. I love the bar charts about the findings, and the articulation of exactly what makes stories 'stick.'
The insights are all replicatable for your business.
Yes, this article is in academic-speak. But don't let that stop you. It's solid research that we can all use to help us get smarter about biz storytelling, and/or to storify to share with clients.
There is one page on my blog that has literally driven me nuts because I could not get it right.
No matter how many times I did it, it still gave me nightmares. I don’t even remember what I was putting on there in the initial days.
THE ORIGINAL LINK IS BROKEN! HERE IS THE CORRECT ONE: http://www.reviewzntips.com/about-page-tips/
What another great post about "About Pages" to help us crack this tough nut. This article is specifically slanted to bloggers who either remain anonymous or go on and on about their accomplishments. Both ends of this extreme are not good.
Most "About Pages" are deficient -- either boring, too thin (not enough meaty material), or drone on and on.
Every single one of my clients struggles with this -- it's normal. It's hard to talk about yourself and know if you are hitting that sweet spot in sharing with people who you are.
The author here has giving us a 5 point structure to follow that will definitely help create engaging "About Pages."
The only missing piece I would add, is make sure you include lots of sensory imagery and an occasional metaphor in your bio. That will really make what you write come to life.
And then read the comments to the blog post -- they are great with more good information/ideas.
Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people. So, how do you apply this to your marketing?
Love this quick article chock full of great ideas! And a simple 3 story matrix to use. They make lots of sense and the author includes examples.
They all make perfect sense to me and are very helpful when working on your business stories to gain more business!
Actually, these are best leveraged together---big data and powerful analytics have deep meaning when positioned in the context of powerful stories. Stories give people a context in which to position the analysis provided by the data.
This is a really nice article about how well data and stories work together.
The only piece I would add is this: share your stories first, and then support them with data. Most often people go for the data first, and then maybe share a story.
So do the reverse and you won't put people to sleep or have them looking at you with a quizzicle eye wondering, "And what does this data mean?"
Story is the meaning-making part of the equation. Data is the sense-making part.
Life-changing presentations share a set of common attributes. In this guest post, John Richardson elaborates on his SPARK method.
What a nice recap of the elements that create a compelling presentation -- you know, those presentations that are meaningful to you in some, keep you inspired, and spark action on your part.
I also really like that my friend, colleague and fellow Toastmaster Sheryl Roush was mentioned http://www.sparklepresentations.com/ I love her SPARK tips that this article shares.
All the points listed (and tips given) are part of effective storytelling. So go read the article to see how your business presentations stack up and what you might want to add.
May all your presentations be WOW!
What I love to do is take a story text and create a word cloud. It's fun and a different way to create a story graphic when you need to. Now comes along a great free tool to do this even better! Read the review below from Robin Good:
From fellow curator Robin Good: Tagxedo is a great, free web-based tool that allows you to create stunning covers, images for articles or posters, based exclusively on words.
You can either input the words yourself, or provide a website URL, a Twitter account, a news or web search and Tagxedo will create a "word cloud" by tapping into that word "universe".
There dozens of different controls to customize your word-art creations including the ability to change layout, fonts, colors, shapes and even density of your artwork.
The final work can be shared easily on social media or saved in your preferred graphic file format (jpg or png) and at your desired resolution.
or try it out immediately here: http://www.tagxedo.com/app.html
More info: http://www.tagxedo.com/
Via Robin Good
Infographics have been growing like weeds in our content garden for the past few years.
Got data? Then find the story to share first. Want data? Then find the story to share first. That's the basic message of this article -- hooray! Finally someone is putting the right horse in front of the cart.
All too often infographics are generated today that don't tell a story well. Now not every infographic needs to tell a story. But if you want impact, sharing the data using story principles is essential: "Instead," says the author, "you get the typical 'collection of facts' infographic done with a rushed and insulting design."
As author Jess Bachman says, "There are three main components to an awesome infographic: story, design, and data. The most important one, at least to the viral end, is the story. And the story is usually where most of the 'fail' happens. Below, I’ll give you my top four strategies for finding and telling good stories with infographics."
He then goes on to share good tips on finding the story in your data or dropping the project.
Once you have that story, if you want more nuts and bolts advice about shaping your visual story using story elements, then check out my guest blog post here: "Creating Stories Infographics: Why Do They Fail + What To" Do http://commetrics.com/articles/storied-infographics-why-do-they-fail/
When someone wants to tell you a story about a recent customer experience, it usually tends to be more Tales from the Crypt than Happily Ever After. But that’s not to say good service isn’t out there. Here are 11 companies that will restore your faith – at least temporarily.
These short stories are awesome! Heights to aspire too, and certainly great stories to share. And don't forget to read all the comments -- there are more stories there! Enjoy :)
Thank you Gregg Morris for finding this gem!
Via Gregg Morris
Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.
Here's what I like about this article: as the author says, "For some, telling your story is an uncomfortable experience. I know I've always strived to keep my personal and professional lives somewhat separate, believing that few really care about where I grew up, how I grew up, and what drives me to succeed in business today...Nonetheless, it's fair to say that in an increasingly wired world, where first encounters are often online, a little personality can go a long way. A great story? Even better."
The author then goes on to share 3 tips for finding and sharing your story.
Almost every client I work with initially resists sharing their personal business story. They claim "It's not about me!" Ha ha. Your business is all about you. They get over it, and we go on. It takes skill to do this well, but they do master it.
So if you have ever had the same feelings, read this article and start getting more comfortable sharing your personal business stories.
There's debate about the superficiality of personal branding. What works in my book is authenticity. If authenticity is satisfied, you are doing well.
Hi Everyone! I have a chance this week (March 12- 18) to win an ipad that would help me out greatly to curate content on biz storytelling here.
If you like the articles I send you, then this would be a huge assist for me. I spend several hours each day finding, sifting through, finding the gems for you, and writing reviews of the articles I share.
The ipad would make this work tons easier. I hope you vote for me! I'll only keep this post up this week with the link.
And you can vote more than once :)
Many thanks in advance! Here's the link: http://www.atlanticbt.com/contentcurationcontest/vote
Kimberly Bordonaro outlines 12 common leadership brand archetypes to help you discover the unique qualities that attract your audience to your personal brand...
The more knowledge we have about what makes leaders (and ourselves) tick, the better. And this article shines a light on common leadership Personas or archetypes in business.
How would I use these? Well, as a story coach I often engage in a conversation with my client about who they are and how they want to be perceived. That gives us some groundwork for making sure their stories match how they want to be authentically perceived.
Please don't think leadership Personas or archetypes are about creating fake or false profiles. We grow into the Personas and archetypes so we can embody them more fully -- while continuing to show up authentically. It's an essential part of story coaching work. So what is the stories do you want to share that match your Persona?
Anyway, I digress. Enjoy reading these Personas and figuring out which ones you are about! This will help you with your 'About Page' also.
Then read the other article I curated today on social media Personas. They are a good match to read together.
Thank you to fellow curator Richard Andrews for finding this article. Visit his topic at http://www.scoop.it/t/success-leadership
I have finally added a list of my favorite biz story books to my website that you can now access and explore yourself. There are 26 all total!
These books are the best I've found that will help you build practical storytelling skills, and make us all smarter about business narratives. I've added little reviews for each book explaining why I like it.
The books include everything from conducting narrative research within organizations, how leaders can use storytelling, stories in marketing/branding, how to use stories for change and transformation, and using stories for break-through communication.
The books include many business examples, processes, and how-to steps. I hope they prove useful for you. Enjoy!
PS -- and let me know if you have recommendations!
When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn't just better than the other tools. It's the only thing that works. The basics of leadership storytelling was the topic of my talk at ...
Love this video really hammering home the message that the heart of leadership is all about storytelling from my colleague Steven Denning.
In the video he notes that most leadership stories don’t work. The stories that most leaders tell are ineffective or even counterproductive. And he describes the four main characteristics of leadership stories that do work.
Go watch this video now and up your leadership game!
tutorials | lynda.com...by LA Times Journalist Richard Koci Hernandez
This is so cool -- using your phone to take photos and then putting them together to create stories to share. Imagine how much fun this could be for a business -- and be really cool marketing.
The intro video is well worth watching. This is as series of video tutorials by LA Times photographer and journalist Richard K. Hernandez to teach you how to do great photography via your phone, use apps for editing, and then creating a story to share. He's ditched all of his other equipment and just uses his iphone now.
Now here's the bad news -- to get the rest of the tutorials it will cost you $25 for a monthly subscription.
But I'm going to do it because I think it will be worth it. Initially I thought -- geez, why bother? Photos of working at my computer will go only so far -- unless I capture my occasional computer meltdowns because technology is giving me fits that day. And photos of work with clients is going to get boring fast, too.
So what's a gal to do? Well.....how about a photo story of a work trip, a photo story of a conference, a photo story of my client transformations, a photo story of workshop content & participant stories....hmmmm. Food for thought. I'm sure I'll think of more!
What ideas come to your mind for your business?
Don't be put off when you link to the page -- it's very boring and when I first went there I wasn't sure what I was looking at. But under the Introduction heading, link on Welcome and that will start the initial video.
Have fun creating awesome iphone stories!
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.
Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!
This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.
Nice -- solid ideas without being too long or difficult to grasp :)
We're willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair.
THIS POST HAS MOVED! HERE'S THE NEW LINK: http://www.emotivebrand.com/?s=herman+miller
Love this video from Hermann Miller that very creatively tells their story -- or at least one of their stories! It's a story terrific for recruiting and for just good ol' plain PR.
And I like that the article discusses what works in this video and challenges us all to step up to the plate to create similar stories for our business. Yes, we can do it -- and need to!