Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Trust the listener (witness) When Storytelling | Limor's Storytelling Agora

Trust the listener (witness) When Storytelling | Limor's Storytelling Agora | Just Story It! Biz Storytelling | Scoop.it
Remember G said, I need to trust the listener, my skill, the story. In this lesson, I wanted G to look at his relationships with face-to-face partners in the
Karen Dietz's insight:

My colleague Limor Shiponi in Isreal is writing blog posts as she coaches a client in story skills. Limor is a totally amazing storyteller who also works in business. This woman knows her stuff and is a deep thinker in the story world.


So it is really fabulous that she is sharing with us her client's process and her coaching input.


This post focuses on listening to the audience -- and the ability to create meaning in a story when your audience is diverse in their thinking, experiences, and backgrounds.


Limor and her client are working on telling the Rapunzel fairy tale. You will probably never tell this in your business -- yet the insights here about finding fresh meaning with a story we already know is priceless.


Then follow this link to the next installment about co-creation: http://www.limorshiponi.com/2012/12/co-creation-in-storytelling/


Thank you Limor for sharing. And yes, I agree -- the quote at the end is the best I a have also heard about storytelling!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | Just Story It! Biz Storytelling | Scoop.it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
Karen Dietz's insight:

If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix?


Absoslutely! And here's the list based on an National Public Radio Facebook experiment. 


Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them!


And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix???


My answer? no one. That means everyone could benefit from this post!


So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'?


There are 9 types of stories explained here in this article and I know you will get ideas from reading it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Jeff Domansky's curator insight, December 14, 2012 9:19 PM

Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.

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Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded

Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Just Story It! Biz Storytelling | Scoop.it
Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to ...
Karen Dietz's insight:

What a great post that reminds us what is most important in our business storytelling and how to achieve it -- whether it be in fundraising, sales, or marketing.


Are you following the Golden Theme? The Golden Theme for stories is: we are all the same.


If you can express the Golden Theme and do what the author Eric Foley suggests, you will have the Midas touch. 


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Michael Katz's curator insight, October 6, 2013 10:33 PM

It's all about making connections.

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Anecdote: The Story of Malaysian Airlines and Business Storytelling

Anecdote: The Story of Malaysian Airlines and Business Storytelling | Just Story It! Biz Storytelling | Scoop.it

Via Hans Heesterbeek
Karen Dietz's insight:

Thank you Hans Heesterbeek for finding and sharing this video!


Here is what I love about it: my colleague Shawn Callahan in Australia made this simiple yet elegant and engaging video that shows how leaders can effectively use stories to create change.


The 3 minute video goes over what we typically do that doesn't work. And then provides alternative ways that do engage people in supporting a change effort.


Good one Shawn! Thanks for putting it together and making it available.  It is also a terrific example of Anecdotes biz storytelling in its own right.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Dumb ways to die: A brilliant way to deliver a message - LeadingCompany

Dumb ways to die: A brilliant way to deliver a message - LeadingCompany | Just Story It! Biz Storytelling | Scoop.it
Dumb ways to die: A brilliant way to deliver a messageLeadingCompanyGabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring.
Karen Dietz's insight:

Latest update 06/23/13: the video has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)

LOL -- I am laughing and now have today's ear worm to deal with from the song on this video!


What an ingenious 3 minute video. Here's the link: http://www.youtube.com/watch?v=-9S267XXvuo


Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message. 


And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree.


While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Enid Baines's curator insight, December 12, 2012 7:31 AM

Clever marketing, catchy tune.

Enid Baines's curator insight, January 13, 2013 5:23 PM

Clever video. Now if I could just get rid of the ear worm. Here's the link to the video:

http://www.youtube.com/watch?v=IJNR2EpS0jw

 

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The Business Impact of Human Emotions

The Business Impact of Human Emotions | Just Story It! Biz Storytelling | Scoop.it
Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.
Karen Dietz's insight:

I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical.


And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners.


In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter."


Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing.


And it is also not just about broadcasting a message -- it's about reciprical storytelling.


Enjoy this unique perspective on emotions and business economics. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Markose Abraham's curator insight, December 11, 2012 7:53 PM

Emotions do play an important part.

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Add Visual Humor To Your Website With A Cartoon Subscription Service

Add Visual Humor To Your Website With A Cartoon Subscription Service | Just Story It! Biz Storytelling | Scoop.it
Click here to edit the content...
Karen Dietz's insight:

Hey -- this isn't about storytelling per se. But it is about spicing up your website with a little bit of humor. Perfect for a Friday afternoon! Let a little bit of humor be part of your business narrative :))


Enjoy the article and the ideas shared here. I hope it brings a smile to your face, and smiles within your community!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Organizational Storytelling: an interview with Paul Smith

A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...
Karen Dietz's insight:

Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story.


Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all.


Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together.


This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters!


Thanks guys for a terrific session.


Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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A Company’s Quest To Bring Mindfulness To Black Friday

A Company’s Quest To Bring Mindfulness To Black Friday | Just Story It! Biz Storytelling | Scoop.it
The Friday after Thanksgiving, stores will have major sales, and customers will flock to them in droves.
Karen Dietz's insight:

Now here's a story about a company creating a different kind of story and brand for itself. Instead of jumping into the holiday shopping frenzy -- especially on the recent Black Friday -- Holstee went dark. 


It's there version of the new black :) But it beautifully fit their values and what the company stands for.


This type of step might not be you. However, it is a terrific example of how a company is acting on its values -- and creating a new kind of story and brand for itself.


So I ask you -- no matter what size your business is -- how can you translate your values and what you stand for into a story about the biz that distinguishes you in the marketplace?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Power of Story -- Loaves and Fishes

The Power of Story -- Loaves and Fishes | Just Story It! Biz Storytelling | Scoop.it
From the book: "Crossing the Unknown Sea; Work as a Pilgrimage of Identity" (2001) by David Whyte

Poet David Whyte has introduced poetry into American Express, Boeing, and Toyota as a tool for understanding organizational creativity.
Karen Dietz's insight:

I am waxing poetic this week and searching for inspiration. While prepping for client work a few days ago I found this poem by David Whyte and thought about sharing it with you. It speaks to me of the power of vivid language and beautiful storytelling. I hope it inspires you also :)

 

LOAVES AND FISHES

 

This is not

the age of information.

This is not

the age of information.

 

Forget the news

and the radio

and the blurred screen.

 

This is the time

of loaves

and fishes.

 

People are hungry,

and one good word is bread

for a thousand.

 

--D.W.

 

This was brought to you by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Visual Storytelling Can Bring Out a Company’s Humanity

Visual Storytelling Can Bring Out a Company’s Humanity | Just Story It! Biz Storytelling | Scoop.it
In any given sector, the sites all look the same. As a result, a little courage and showing your humanity can actually help to differentiate your company.
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Distill Your Message to as Few Words as Possible | Inc

Distill Your Message to as Few Words as Possible | Inc | Just Story It! Biz Storytelling | Scoop.it
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.

 

[Sage advice ~ Jeff]


Via Barb Lack, Jeff Domansky
Karen Dietz's insight:

I love this piece! Thank you fellow curator Jeff Domansky @PR Coach for finding and sharing this. 


Why do I like it so much? Because even with biz stories we often get too wordy, complicated, and detailed.


So this article is a reminder to Keep It Simple Sweetie (KISS). Here's what the author, Jim Hoffman says at the end of the article: "There is an elegance in simplicity.  Simplicity does not mean removing features, benefits, or services from your product.  It means distilling what's most important about those features, and explaining them in the fewest words possible.  Go ahead, write yours down, and get busy crossing things out." 


That's the essence of great biz storytelling -- finding your key message / most pimportant point that is short, sweet and to the the point. Once you have your key message, extraneous details fall away and you are left with a crisp elegant story.


Read more about how to go for simplicity.


Link to the original article: http://www.inc.com/jeff-hoffman/distill-your-company-message-to-as-few-words-as-possible.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why most marketing content rarely connects with an audience -- there's no story!

Why most marketing content rarely connects with an audience -- there's no story! | Just Story It! Biz Storytelling | Scoop.it

"Aren't marketing platforms today oversold in what they can do on the business side of things? Are organizations even aware that their message has lost all connection with their audience? Hey, some even seem to excel at finding ways to render their content marketing completely pointless!"


Here's an article by my colleague Raf Stevens who really drives the point home about how most advertising is anything but a story -- yet stories are what customers want. I love the research he shares and charts included. They really help make his point.


Scroll down below the fold when you click through so you can skip the promo for an upcoming workshop. Look for the 'Look Who's Talking" photo.


And I also like the tips and examples Raf gives us for how to actually get our heads away from traditional advertising and into the narrative space.


And then I reflected on another article I just discarded that mentioned Burberry's The Art of the Trench storytelling project: http://artofthetrench.com/  I checked it out and hah! It's anything but storytelling. Just a collection of photographs from customers wearing trenchcoats set to some music: 


But then I realized that if businesses can't figure out how to craft and share meaningful stories (and don't even know/care what a story really is), then customers might not know what to share either! Which means businesses need to get really smart about how to evoke stories -- because people will tell you lots of stories (yes, stories -- not opinions. thoughts, or observations) when you know how to properly evoke them.


OK, I went off on a tangent there because Raf barely mentions evoking stories. For help with story evokingsearch this article collection under 'storycapture'.


To get back to Raf and his article -- go read it. It has lots of great info and is a good kick-in-the-pants reminder to build narrative into all of your marketing work.


Link to original article: http://us5.campaign-archive1.com/?u=630ffc3b05a1a80b71c170805&id=5705e9c6f3&e=79985a9819 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories!

The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories! | Just Story It! Biz Storytelling | Scoop.it
As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait
Karen Dietz's insight:

Yeah -- what a great reminder! Craft your biz stories as sequenced content!


Better yet, plan a content campaign of sequential articles with a narrative arc.


Or serialize a narrative over several posts!


That is where my mind went after reading this article. Now the author here is really just talking about creating a series of posts over time all on the same topic that work together.


But my storytelling mind said "Woah! There is a lot more here that could be done." 


So this article presents a great idea -- but doesn't go quite far enough for all us biz storytellers. Yet it is still worth curating and reading because of all the tips and points it does make.


Dig in (it's not long), get the interesting stats showing how sequenced content gets results, and start connecting the stories together in a series of articles/blog posts, etc!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Karen Dietz's comment, December 15, 2012 1:52 PM
Thank you Beth for re-scooping this! And LOL, I see we both scooped the local stories piece from NPR. Great minds think alike!
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Create Slides People Will Remember - & that support storytelling

Create Slides People Will Remember - & that support storytelling | Just Story It! Biz Storytelling | Scoop.it
Nancy Duarte, author of the HBR Guide to Persuasive Presentations, explains how to avoid PowerPoint hell. For examples of great and not-so-great slides, see Nancy's blog post, Do Your Slides Pass the Glance Test?
Karen Dietz's insight:

Here is a quick but power packed video from Nancy Duarte on creating a PowerPoint presentation that really works.


Forget what you've already been taught -- follow Nancy's advice on how to structure and deliver your presentation.


And better yet, her methods totally support effective storytelling. For example, when you share a story, who needs bullet points??!! Nancy says don't even bother with a slide.


Go Nancy! Enjoy these tips from a pro.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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MBA Women International's curator insight, December 16, 2012 1:39 PM

Critical content for all of us building brand, momentum and professionalism!

MBA Women International's curator insight, December 16, 2012 1:40 PM

Great stuff - read this and change your behavior

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98 Magazine Secrets for Keeping Your Blog & Content Fresh--Story Ideas!

98 Magazine Secrets for Keeping Your Blog & Content Fresh--Story Ideas! | Just Story It! Biz Storytelling | Scoop.it
Tweet One of the best methods of content marketing is to publish valuable content on your business blog. But how do you write about the same topic over and over again while keeping your articles  f...
Karen Dietz's insight:

Hey folks -- need some new ideas for biz stories? Well here is a whopper of a list. Surely you wil find some gems here that you haven't thought of before.


Not all 96 will work for stories. Like polls, horoscopes, trend watching, and shopping steals. But the outcomes could be stories!


Anyway, as we are all planning our content and biz storytelling for the next year, this is a treasure trove of possibilities for you. 


Have fun exploring and getting inspired!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Creative HR: Putting the zing into Staff Induction Programs - Story Doctor

Creative HR: Putting the zing into Staff Induction Programs - Story Doctor | Just Story It! Biz Storytelling | Scoop.it
Staff induction programs are one of the great missed opportunities in most organisations. It’s time to think about why we do them, what we hope to achieve and even the word we use to describe the process...

The first formal meeting with new employees is also our first chance to hear their story, identify their strengths and invite them to be an engaged part of our team. There are many creative ways to bring some zing using resources and approaches that will be useful across other areas of your Learning and Development programs, Internal Communications and the business generally. It is also the first opportunity to set the tone of your communication and assure new team members that you WANT to be understood with REAL language and accessible ideas.
Karen Dietz's insight:

Thank you Gregg Morris @greggvm for finding and sharing this post!


For corporations, one of the best places for sharing your stories is during employee on-boarding programs. 


This article shares some creative ways to get new employees oriented by no only sharing the company's stories, but also inviting their stories in return.


Nice!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Building Stories by Chris Ware – review

Building Stories by Chris Ware – review | Just Story It! Biz Storytelling | Scoop.it
Chris Ware's innovative book-in-a-box lays bare the everyday misery of home life, writes Rachel Cooke
Karen Dietz's insight:

With that depressing lead-in to this review of Chris Ware's new book, I hesitated to curate it. But the construction of the book itself is so intriguing that I decided, "What the heck."


And how does this remotely connect to business storytelling? Here's why:


I think what Ware did is quite a unique twist on storytelling -- he's definitely pushing the envelope in how to engage with stories and create new meanings from how a person engages with his work. That in and of itself is cool to know about.


And your biz stories could be thought of -- maybe even organized and delivered -- in a similar way. Our biz stories are a collection, a set, of stories that interact with each other in different times and in different ways. When I am with one client, I may select several stories to tell. When I am with a different client, I may repeat some of those stories and add/subtract others. So biz storytelling is best thought of as fluid.


And in enterprises, sets of stories can be arranged and rearranged in infinite combinations.


So what if we could convey our biz stories like Ware has done? It certainly is intriguing to think about!


On another note -- since the holidays are coming, this also could be a really cool gift. It's pricey -- and last I checked it was on back-order from Amazon. But if you are looking for a gift that is really different, this could be for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Just Story It! Biz Storytelling | Scoop.it
Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.
Karen Dietz's insight:

What an interesting article this is for anyone in business!


As I read it, I could see that the triggers to fascination that they list are also emotions that are often part of business stories. So this is a twist on common articles that talk about emotional connection in marketing.


So which of the 7 psychological triggers to fascination do you gravitate toward? And which ones end up in your biz stories?


Here's the link to the original article: http://boostblogtraffic.com/fascinate-sally-hogshead/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Hélène Brevet's comment, December 10, 2012 10:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 7:54 PM

Loyal following required

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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Just Story It! Biz Storytelling | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
Karen Dietz's insight:

Hey folks -- what a great article that talk about how dramatically the brain changes when it is engage with a story. It is terrific information for when you want to explain the power of storytelling and why it works so powerfully in communication.


Tips for working with stories include exchange giving suggestions for telling stories with others; how to write more persuasively using stories; and a reminder to boil down the complex into the simple via stories.


This post is a nice piece and will come in handy -- either to explain storytelling or to stimulate ideas for how to work with stories in your marketing. Keep it around!


Thanks go to my friend and story colleague Patti Christiansen for finding this article and sending it to me! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Study finds effective storytelling uses a four “I” approach

Study finds effective storytelling uses a four “I” approach | Just Story It! Biz Storytelling | Scoop.it

Kim Gaskins reports the results of a study entitled The future of storytelling: Immersion, integration, interactivity, impact that she and Neela Sakaria conducted for Latitude, a full-service international research consultancy. www.latd.com

Karen Dietz's insight:

I originally passed up on the original article cited here because its focus was on transmedia storytelling. And I also passed on the research outcomes reported here by Latitutde on the Futue of Storytelling.


But I like this article because it translated the original work on transmedia storytelling into a business application that wasn't just about marketing. The author, Lenn Millbower, focuses on bringing the lessons of storytelling and transmedia work into corporate training/ knowledge transfer.


The 4 'I's listed in the post are right on. Storytelling has always had immersive qualities to it for the last 100,000 years. Immersion is critical in learning. The other 'I's are equally important.


It is a quick article with good insights -- so go grab all four of the 'I's.


Now the reason I ignored the Latitude research project was because it is basing its opinions about the future of storytelling based on the people it polled -- gamers and such. Hardly a representative group. I didn't find their insights interesting. But if you want to read it yourself, follow the link to the research that's provided in this article.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it


The thank you fellow curator Gregg Morris @greggvm for finding this article and sharing it!

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5 Habits of Highly Effective Communicators - Forbes

5 Habits of Highly Effective Communicators - Forbes | Just Story It! Biz Storytelling | Scoop.it
It's no secret that good leaders are also good communicators. And the best leaders have learned that effective communication is as much about authenticity as the words they speak and write.
Karen Dietz's insight:

Here's a quick article with very good advice. It's not about story structure, or the elements of a compelling story. It is instead all the things you need to think about BEFORE you launch into a story.


Like -- does your story match your actions? Or is there some misalignment there. 


Are your stories making the complex simple -- or are they still too convoluted with details and side-tracks?


This article applies whether you are a leader in an enterprise, or a small biz owner. 


And I love that the article ends with a focus on listening -- which is truly the heart of great storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Digital Storytelling Manifesto | Amanda Lewan

Digital Storytelling Manifesto | Amanda Lewan | Just Story It! Biz Storytelling | Scoop.it
Your story is important.(Digital Storytelling Manifesto | Amanda Lewan http://t.co/bg8gPYMs...)...
Karen Dietz's insight:

Somehow my original review got blown away by computer goblins last night! I know Scoop.it has a new user interface and it looks like they are still working out a few bugs.


So let me tell you why I posted this manifesto -- because it is a great reminder that even our smallest stories have the power to inspire others and change the world. Yes -- change the world.


We often take our stories for granted. We share them in conversation and don't think much of them.  But all stories have 'work' to do in the world -- whether they are big hairy audacious stories or quiet little ones.


Print out this poster and keep it handy. It's a terrific reminder of the power of all YOUR stories to make a difference in the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Product Storytelling – Don’t Forget the Context
« A Random Jog

<title>Product Storytelling – Don’t Forget the Context</title><br/> « A Random Jog | Just Story It! Biz Storytelling | Scoop.it
"When launching a new product, it is important that customers understand what problems your product is solving. You don’t have time to tell a long story so you need to make sure your message is effective in creating a desire to learn more. This is where context can help. If you are trying to tell a story about your product, context is the background information that helps the scene make sense. Without this context, you leave it up to the customer to figure it out on their own."
Karen Dietz's insight:

Truer words couldn't be said! The author has great advice for how to create context around a product that allows the business to share its product story more effectively.


And I love that the author, Joshua Duncan uses the latest Microsoft commercial to make his point. I enjoy watching the commercial. But I agree with Joshua -- as a sales piece it doesn't work. And it is certainly not a story.


As you read what Joshua has written, don't forget to click through to his earlier post on how context does work to make a sale. The example he uses is Box.com. You can see context is provided. But I still think Box.com could do better in sharing its story.


Read both and let me know what you think! Do the examples work? Does Box.com really tell it's story? Love to hear your thoughts :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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MediaShift Idea Lab-Meograph: The Future of Storytelling is 4D (with Context)

MediaShift Idea Lab-Meograph: The Future of Storytelling is 4D (with Context) | Just Story It! Biz Storytelling | Scoop.it

From Karen: Now here's another cool tech tool to help augment our business storytelling! Thanks to Siobhan-O-Flynn for finding and sharing this! Below is part of the artice but there's so much more the article talks about regarding Meograph:


Meograph, new storytelling startup that launched in July, gives online journalists and storytellers an added dimension that too often has been missing: context.

 

With Meograph, you can create what co-founder and CEO Misha Leybovich calls "4D storytelling" through a simple interface that lets users add images, video and text to a story they want to tell. It's free.


"The big vision is that we want to democratize the creation of interactive video storytelling," Leybovich said over coffee at ING Cafe in San Francisco earlier this month.

 

Today if you have a story to tell, you can publish a video to YouTube and write a blog post about it, but it starts to get funky if you want to add a lot of photos or tell how the story evolves over time. Meograph lets you create and share interactive stories that combine video with maps, a timeline and links, filling in that often missing context of where and when...


Link to original article: http://www.pbs.org/idealab/2012/11/meograph-the-future-of-storytelling-is-4d-with-context324.html 


From Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via siobhan-o-flynn
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