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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Storytelling & Your Website...Implementing the CSS of Design Storytelling

Storytelling & Your Website...Implementing the CSS of Design Storytelling | Just Story It Biz Storytelling | Scoop.it

Don't be intimidated by the techy title -- this article is a really great explaination of how to tell your story(ies) through your website.


This is not an easy task, but the author has broken it down for us so it is easy to understand and grasp.  There are really good insights here and tips.


I hope this article really helps you use your website more effectively, make it stickier, leverage your stories, and connect more strongly with your customers and prospects.

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For Presentations: Techniques to Improve Memory – The Power of Storytelling

For Presentations: Techniques to Improve Memory – The Power of Storytelling | Just Story It Biz Storytelling | Scoop.it

OK -- this article sounds a bit off topic but not really.

 

The author suggests that linking stories to lists or information will help you remember them.  Yes, that is very true.

 

But what does this mean for us in business?  Very simply -- if you are giving a presentation, or having to relay facts/info in any way -- use the storytelling techniques in this article so you won't ever experience blanking out in front of an audience.

 

And these techniques will get you away from being a slave to PowerPoint.

 

I've worked for years with image decks and they work.  Read the article for details.

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Biz Success...Marketing Communications Has To Start With The Brand Story

Biz Success...Marketing Communications Has To Start With The Brand Story | Just Story It Biz Storytelling | Scoop.it

"The opportunities are thus clear: if a company is able to put the evolution of its brand into the structure of a narrative, in which there are protagonists, struggles and outcomes, then the reality of the brand is easier to explain and can be put work more quickly. A brand narrative allows business units to align their work. If that story is also amplified by developing creative and graphic elements, then each marketing and communications function can adapt the narrative and hit the ground running. If the narrative is strong – which means it’s right first time – it can easily be adapted to different markets, segments and solution areas."


OK -- this article discusses the ground breaking restructuring and shift in thinking going on in marketing/branding based on the power of storytelling.  It is no longer about segmented department activities, but about lining up around a comprehensive brand narrative and the leverage this brings.


But if you are not a large company cut up into silos, what does this mean for you?


Whether you are a for-profit or a non-profit, it's simple -- for maximum influence, impact, and cost savings craft your business stories. From there you'll discover your comprehensive brand narrative. Then integrate it into all of your activies and decision making.


Organizing your organization's activities around its brand narrative genearates greater success as this article points out.  Read the post for more specific ways to think and steps to take.

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Tom George's comment, November 6, 2011 11:48 AM
Nice one Karen I shared this on Internet Billboards today
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How to Tell Your Story for Impact : EXCELLENT!

How to Tell Your Story for Impact : EXCELLENT! | Just Story It Biz Storytelling | Scoop.it

Want to improve your storytelling skills?


Want to know what is really involved in crafting compelling stories?


Then RUN -- don't walk -- to watch this video from Stanford.


You can't teach storytelling skills in 3 minutes.  This video -- complete with TED videos of great examples, audience discussions of what worked and didn't work with a story, tips and reference guides -- is 1.5 hours.  But it is sooooooo worth it!


In fact, when I teach my biz communication class in Dec. I'll require my students to watch this.


So carve out the time to watch it.  Ignore the first 6:40 minutes -- it's just audience intros.


After that, pay attention.  You will receive quite a story crafting education that will allow you to tell fabulous business stories.

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Why We Should Be Wary Of The Fashion For Business Storytelling

Why We Should Be Wary Of The Fashion For Business Storytelling | Just Story It Biz Storytelling | Scoop.it
Blog post at HowToWriteBetter : These days everyone in the business communication world seems hooked on “storytelling,” right?

 

What a great post and a cautionary tale for us all.

 

It's easy to jump on the bandwagon of biz storytelling and completely muck it up.  As the author says:

 

"I know I’m a cynical old goat, but to me much of this story telling stuff stinks to high Heaven of boring old case histories – glammed up with a bit of magic, sprinkled with a little fairy dust, and told to inspire customers, stakeholders and whoever else with what basically amounts to 'this is what we achieved way back here for customer X, so we could achieve the same or better for you.' "

 

The way most case histories are crafted and shared by companies are hardly stories and mostly boring. But they could be very compelling stories. Same with customer stories & profiles -- most don't even qualify as stories.

 

I don't agree with the author that your founding story should only be told to stakeholders / employees / stockholders because your customers couldn't care less. My decades of experience say otherwise.  A company’s founding story can have many uses and potential customers do like hearing that kind of a story in the right context.  But you've got to pay attention to make sure your story is right for the context you are in.

 

At the end, the author includes a good story that you may or may not have heard before.  It bears re-telling :)

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A Storytelling Interview Form For You : Career-Resumes®

A Storytelling Interview Form For You : Career-Resumes® | Just Story It Biz Storytelling | Scoop.it
Ever been asked to tell a story in an interview?


I love this simple but very effective way to craft your business stories. Even though the author writes from the viewpiont of sharing a story in an job interview, the outline he shares applies to almost any business situation.


There's only one step missing -- the last one -- Step 8.  That's when you share your take-away from the experience:  something you learned, a decision you make, the difference the experience has made in your life, etc. 


Add in Step 8 and you are good to go!

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Twitter Launches Customer Stories

Twitter Launches Customer Stories | Just Story It Biz Storytelling | Scoop.it

Twitter just launched a web page containing stories from its customers about how the service has made a difference in people's lives.  What a fabulous idea!


But there is only 1 actual story here.  Can you guess which one?


These are quick and easy to go through. This is a good example of a company with a great idea, and the kernels of some fabulous stories, but the end result is lacking.


What most companies don't realize is that if they are going to solicit stories from customers, they have to help them out by giving a few guidelines.  Otherwise you just get a jumble of stuff and a story if you are lucky.


To help you out, I've written a free quick 3-step guide for Story Gathering which you can download at www.juststoryit.com/howto. From the same page you can also download the free Narrative Forms guide to help you sort out what is a story and what is not.


And let me know in the comments below if you spot the actual story on the Twitter Stories page! If you guess correct, I'll give you a shout out on Twitter and Facebook :)

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What's in a Story - Creativity Roundtable - Creativity Online

What's in a Story - Creativity Roundtable - Creativity Online | Just Story It Biz Storytelling | Scoop.it
Creative leaders discuss the idea of campaign and the usefulness of the word storytelling (What's in a Story: Top Creatives Chat Strategy http://t.co/haJtLJdF #video...)...


Yeah! This group of branding professionals gets it right.  I like how they they talk about storytelling (3 min. into the video), their ambivalence about the word, that companies need to focus on story-enabling, and the need to distinguish between what is share-worthy as opposed to what is simply shareable.


Enjoy watching this short video and when working with your customer stories, take their points to heart.

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Social Media Is Killing Storytelling

Social Media Is Killing Storytelling | Just Story It Biz Storytelling | Scoop.it
The obsessive documentation of social media outlets is eliminating the need to tell stories at all, Mike Sorenson writes.

 

Well, I don't think so.  Storytelling has been around for tens of thousands of years, and is here to stay.  It is what being human is all about.

 

Yet I chose this article to curate because it is illustrative of some common thinking these days that is creating some confusion for us all.

 

And I appreciate the author Mike Sorenson for posting this so we can all think better about our storytelling.

 

What the author is lamenting is the bombardment on the Internet of sharing INFORMATION, and then mistakenly thinking information sharing is storytelling.  In addition, CONVERSATION and SHARING OPINIONS is also just that -- different types of information but not storytelling.

 

Storytelling can take the information we are bombarded with, give it a context, and make it meaningful.  With care, skill, and thoughtfulness, this information can be turned into compelling stories in blogs, emails, digital/visual stories, and the like. So storytelling opportunities abound!

 

The author laments that he and his friends are sharing stories less because they've received so many FB information updates.  He wonders if he should ask, “So … I saw you had tuna casserole last week. How’d that work out for you?”

 

Well, that question will just get you more information.  Instead he might try asking for a story using classic story prompts such as "Tell me about what happened with the tuna casserole..." Or "Tell me about your tuna casserole experience last week..."

 

You are much more likely to get a story -- and be able to share one in return!

 

What's the take-away for businesses?  Stop sharing information (thinking it is storytelling) and really start sharing your stories to engage customers.

 

So storytelling is here to stay despite all the changes with the Internet and its impact on our lives.  Thank you Mike for  your boldness in writing this article, and allowing us to think better about our stories.

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Digital storytelling: A tutorial in 10 easy steps

Digital storytelling: A tutorial in 10 easy steps | Just Story It Biz Storytelling | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

 

This is quite a comprehensive article so make sure you bookmark it as an initial reference tool when creating your digital story.

 

The author takes us through each step of the finding, crafting, editing of your story. Then includes how to prepare and execute the technical side of the equation.

 

My only comment on the contents is the section on crafting your story.  The author relies on drafting the story in writing and then eventually creating a storyboard for it.  This process will definitely appeal to some people.  

 

But if you want a shortcut, 1) create an image deck of 3x5 cards first.  On each card write a key word or draw a stick picture of the image you want to convey.  2) Then practice sharing your story orally and watch how the 3x5 cards often shift position.  3) Once you've gotten your oral story 'down' it's a snap to write it as text in a document.  But in the meantime, you already have your storyboard.

 

After you've read this article and still need more info on creating a digital story, visit the Center for Digital Storytelling for additional instructions: http://www.storycenter.org/resources.html 

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Marketers, Calculate Your Talk-Listen Ratio - Harvard Business Review

Marketers, Calculate Your Talk-Listen Ratio - Harvard Business Review | Just Story It Biz Storytelling | Scoop.it

Here's what I love about this article: it actually gives us a measure for our listening activities versus talking.

 

Why is this important? Because the first skill to build in becoming a compelling business storyteller is listening!

 

Storytelling is a pull technology and listening is critical to that dynamic.  Talking is a push technology and will only take you so far.

 

But how much listening do we need to do? Read this great post by Jack Springman to find out.

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Humanize Healthcare [or any biz] with a Lasting Impression

Humanize Healthcare [or any biz] with a Lasting Impression | Just Story It Biz Storytelling | Scoop.it
One way to personalize your hospital and humanize healthcare is to pick people at your facility, shadow them, then tell their stories.

 

Not sure which stories to tell about your business? Then try this technique: pick one person in your company, or one client/customer, shadow them, and tell their story.  This article shows you how by offering a story and an example of how a healthcare company did just this.

 

It's a great win-win: you have a story, they feel great.

 

Thank you to fellow curator @maxOz for sending me this article!

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Chase Those Customer Stories – Before Treasured Contacts Leave! | Stories That Sell

Chase Those Customer Stories – Before Treasured Contacts Leave! | Stories That Sell | Just Story It Biz Storytelling | Scoop.it

"Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Not only did the web site deliver for the company but the main contact was a dream – eloquent, intelligent and very happy with the web firm’s services. When I caught back up with my friend a couple of months later, the story was dead, a no-go. What happened?"

 

Thank you fellow curator Kathy Hansen @AStoriedCareer for this article!

 

It's a good reminder to be constantly collecting your customer's/client's stories before they leave the company.

 

Admittedly, collecting these stories is one of the hardest activities to get done -- for a variety of reasons:  time & effort, the risk of hearing criticisms, or simply not knowing how to ask for those stories.

 

Evoking stories from you customers is not that hard, once you know how to do it. Remember, you are not asking for thoughts, opinions or descriptions -- you want stories!

 

Once you've identified the customers/clients you want to interview, ask their permission to record the session.  Then use one of the following prompts to evoke a STORY: 1) Tell me about a time when .... OR 2) Tell me what happened when ... There may be 1 0r 2 more prompts you will think of -- just avoid asking for a description or an explaination because that's what you'll get and you won't have a STORY.

 

Also DON'T say, "Tell me a story about..."  Trust me, it sounds logical to ask it that way, but after years of doing this, I've noticed that for some reason this prompt sometimes causes confusion.  So I don't use it anymore.

 

Then get ready to listen.  I mean truly listen without thinking about how you are going to respond.  Just listen delightedly.  Then when the person is finished, ask them a few reflective questions to help them think more deeply about their experience (and give you additional material).  Questions like 1) What did you learn from this? 2) What did this experience/event/etc. really mean to you? 3) What's your take-away from this experience? You get the idea.

 

At the end share with them all the things liked about their story, all the things you can appreciate about what they have shared -- how they told it, their observations, the words they used, etc.

 

The end result? You have great material AND they feel fabulous.  What a win-win!


Via Kathy Hansen
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Make it Stick [With Stories] -- Resources | Heath Brothers

Make it Stick [With Stories] -- Resources | Heath Brothers | Just Story It Biz Storytelling | Scoop.it

Just finished visiting the Heath brother's site and discovered a treasure trove of free resources to download.


Their model will help put your storytelling in context -- and their tips will help you make it even more sticky.


Chip & Dan Heath wrote the book Made To Stick which is all about how to make your ideas 'stick.' One significant technique they talk about is storytelling.


If you want your business ideas/products/services to stick, then take a few lessons from these guys.  Go grab those free resources and while you are at it, watch the video The 100,000 Homes Campaign on their home page.  It's an amazing story and a great example of digital storytelling.

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Storytelling and Structure…Not So Much

Storytelling and Structure…Not So Much | Just Story It Biz Storytelling | Scoop.it

This article by my colleague and friend Annette Simmons rocks.


What's the message?  That knowing story structure doesn't help you tell your stories better.


I agree 100%.  All my clients say to me "Tell me the structure of a good story because once I know that, I'll always be able to tell a great story."


Balderdash.  Our analytic minds want to know all about story structure but that knowledge does not help anyone tell a great story. Besides, we already inherently know story structure because we share stories very well and all the time in conversation. When we are building our storytelling skills, we are moving out of conversational storytelling into deliberate and conscious mastery of story.


So what does make someone a compelling storytller? Telling, coaching, practicing, telling and more telling.  Sounds counter-intuitive I know.  But that's what works.


I know, I know...it's my mantra these days: work with a story professional and keep telling stories to improve your skills. You will be amazed.


Many thanks to Gregg Morris @greggvm for bringing Annette's post to my attention.

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a killer whale of a tale.

a killer whale of a tale. | Just Story It Biz Storytelling | Scoop.it
Happy Silly Fun Fish by Farley Katz...


LOL -- just because it's the weekend and we all need a good chuckle :)

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When You Overdo Storytelling

When You Overdo Storytelling | Just Story It Biz Storytelling | Scoop.it
What's the worst horror story you can imagine for a presenter giving a marketing presentation? Falling in love with his or her story!


What a great reminder to occassionally cool it with storytelling.


Sometimes we get so in love with sharing our stories we end up killing them.  The audience fades away.  They've heard enough.  They want you to stop.  They feel like they are being held hostage by your storytelling.


So this article reminds us to halt, take a breath, and listen -- to our audience.


That's why one of the first storytelling skills to master is listening -- to the story, to the audience, to the context.


Read the article and follow these 3 tips to make sure you are in balance with your business storytelling.

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How Storytelling by Apple, Google, Chevy Led to Success | Guest Columnists - Advertising Age

How Storytelling by Apple, Google, Chevy Led to Success | Guest Columnists - Advertising Age | Just Story It Biz Storytelling | Scoop.it
In advertising, the art and craft of storytelling is central to building, maintaining and strengthening the bonds between consumers and brands.


I agree with 99% of what is in this article.  It is a meaningful discussion about storytelling, branding, technology and how much branding/ad professionals need to get better at the whole storytelling thing. The authors are Randy Rothenberg, the president-CEO of IAB and Mike Hughes, the president of the Martin Agency.


I actually got even more insights from the 4 comments other people left on the site -- so don't forget to read those also.


Here's my only quibble and it's something I've noticed in many branding articles.  It's the notion that TV, the news media, radio, etc. are the only ways people have been receiving stories for the last several decades.  The notion is that people are now liberated because they can actively create and share their own stories due to technology. That's silly.


Of course people have been making up and sharing stories with each other for millenia.  So let's keep in mind that when professionals in marketing/branding/ad/pr industries talk this way, they are really only sharing about the mindset of their worlds.


Up until recently that mindset has been about the pushing and telling of messages.  Now there is a revolution underway that is about corporations engaging in sharing stories back and forth with customers.


Which gets us back to the point of the article -- we need to think better about our stories, build storytelling skills, and understand the dynamics of story sharing.

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Tom George's comment, November 5, 2011 2:33 AM
Thank you for sharing this today Karen. I think your commentary is good. I shared your piece on Internet Billboards.
Karen Dietz's comment, November 5, 2011 10:13 AM
Many thanks for the shares and re-scoops!
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Interactive Storytelling: 7 Alternatives For Slide Craziness

Interactive Storytelling: 7 Alternatives For Slide Craziness | Just Story It Biz Storytelling | Scoop.it
People connect with stories while presenting their businesses, proposals and ideas. Some people are born with an innate craving for telling their story with PowerPoint slides. Right?


Step away from the slides! Here's an ingenious article with tips for how to leave PowerPoint behind.  Read this list and and engage with your audiences when giving a presentation and sharing your stories.


I hope this sparks many good ideas for you!

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Behind the Scenes at the Grand Prix Formula 1 of Europe

Behind the Scenes at the Grand Prix Formula 1 of Europe | Just Story It Biz Storytelling | Scoop.it

"Earlier this year I was invited by Tourism Valencia to attend a blogger trip at this year’s Formula 1 Grand Prix of Europe. Despite not..."


What a great example this posting is of incorporating good storytelling into your blog.  I like how the author also included photos and videos to augment his story.  What I particularly like is the effective use of sharing the 'back story' of Formula 1 racing.  People love reading 'back stories' about your business, or about an event so include these in your repertoire of business stories.


When you are wanting to share stories in your blogs, use this article to help guide your thinking.


And it's thoroughly enjoyable read, even if you don't like auto racing!

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Startup Venture Applies Storytelling Techniques to “About Us” Section

Startup Venture Applies Storytelling Techniques to “About Us” Section | Just Story It Biz Storytelling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

Perfect article.  Great read.  Fabulous examples. Easy to implement.  Follow the "Our Story" structure for your "About" page!

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Podcasting as Digital Storytelling: Behind the Scenes Look

Podcasting as Digital Storytelling: Behind the Scenes Look | Just Story It Biz Storytelling | Scoop.it
Check out this article on podcasting as digital storytelling!

 

Oh, yes let us not forget the humble podcast as a very powerful tool for sharing our stories!

 

It is easy in these days of digital media glitz to overlook podcasting as a very effective tool for business storytelling.  This article not only reminds us to use this exceedingly low cost method, it also gives a series of steps/questions to ask for allowing storytelling to occur during the event.

 

While written with a slant for non-profits, ALL businesses can profit from the author's advice.

 

So I agree, do check this article out!

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Greenwich Connect's curator insight, August 12, 2013 7:02 AM

interesting resources for podcasting and digital storytelling

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Social Storytelling for Business: 3 Easy Steps to Better Convey Your Message | Loyalty360.org

Social Storytelling for Business: 3 Easy Steps to Better Convey Your Message | Loyalty360.org | Just Story It Biz Storytelling | Scoop.it
Social media has given us a great platform for storytelling – for our personal lives and our professional lives. Unfortunately, most of what we are seeing pushed out is still of the “slightly modified, more-is-more whitepaper” variety.

 

What a great article that is also a quick read.  The points I like that the author makes is: 1) tell the story your audience wants to hear, not what you what to tell; and 2) know when to quit!  In other words, use your stories wisely.

 

Enjoy these and other pearls of wisdom that you will find here.

 

Thank you fellow curator Michele Smorgon @maxOz for sending me this article!

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Leadership [or biz] Storytelling 3.0: | Storytelling Spain by Química visual

Leadership [or biz] Storytelling 3.0: | Storytelling Spain by Química visual | Just Story It Biz Storytelling | Scoop.it
In order to create people-centered organizations, organizations need people-centered processes. The latest generation of leadership storytelling–Leadership Storytelling 3.0–accomplishes exactly that.

 

I LOVE this way of thinking about business storytelling from my good friend and colleague Madelyn Blair, and how fellow colleague Steve Denning has put this all together for companies.  It is not just about leadership storytelling but all business storytelling.

 

This article charts the progression of business storytelling as a practice, warns against the pitfalls of Storytelling 2.0, and encourages us all to focus on creating Storytelling 3.0 in our business activities.

 

The article just scratches the surface on Storytelling 3.0 -- its processes and methods -- but it is a great beginning and gets us thinking in the right direction.

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Does Your Story Convey Your Leadership [or you]?

Does Your Story Convey Your Leadership [or you]? | Just Story It Biz Storytelling | Scoop.it

I missed this very short post, but thanks for fellow curator Jan Gordon @janlgordon for bringing this to my attention.

 

The questions below are very similar to the ones I ask when coaching a client on his/her storytelling. So yes these questions are about leadership, and they also are about anyone working with their stories. Here's Jan's review:

 

"I really liked this very short but important piece by Shawn Murphy - It's thought provoking and very valuable for anyone who is in business today.

 

It's absolutely crucial to tell a story, that conveys the essence of your brand message, and connects with your audience.

 

Here are a few questions Shawn asks his readers:

 

**What story do you want your leadership to tell?

 

**What story is told through your actions? 

 

Does your story illustrate what you believe or want?"

 

****As you prepare for this week, think about the story you want to craft through your leadership-in-action.

 

Make it memorable. Leave people touched, moved, and inspired"

 

 


Via janlgordon
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