Just Story It! Biz Storytelling
183.9K views | +95 today
Follow
Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

The Role of Storytelling: What Leadership Looks Like In 20 Years

The Role of Storytelling: What Leadership Looks Like In 20 Years | Just Story It! Biz Storytelling | Scoop.it
Let’s face it, most of us are addicted technology futurists. Who doesn’t enjoy speculating about what technology marvels will be commonplace in the coming decades? Will it be 3D printing? Artificial intelligence? “Singularity”? All are buzzwords of the emerging technology future. But what about leadership? If we don’t get leadership right, [...]
Karen Dietz's insight:

Here is another article on leadership that will help us chart our future and create it well.


Heaven knows, just looking at the news headlines these days reminds us how critical leadership is. And I'm not just talking at the political level. Nor am I talking about leadership at the big corporate level. I'm talking about leadership at YOUR level -- no matter where you are in your career or professional life. We are all required to be leaders today in some way, shape or form, whether we work alone or with others.


So what skills do we need to cultivate now to be awesome in the next 20? This article covers them.


Out of the 6 discussed, 4 are related to storytelling:

  1. Questions Not Answers. Effective business storytelling is NOT about 'telling'. It's about evoking stories from others and listening. Then sharing a story in return. That's the exact opposite of what is usually taught however. In order to really leverage story as a leader, it's all about mastering the Art Of The Question. Knowing the right kinds of questions to ask when is one of the secrets to the universe. No kidding. You 'gotta master this one.
  2. Employee Pull. Story is a pull technology, not a push technology. Stories pull people into your world. If you are still relating to storytelling as a push technology -- let me tell you a story so I can push my message to you -- cut it out. Pivot and work with stories as a pull technology so you are working with modern 21st Century skills.
  3. Customer Pull. Ditto #2
  4. Purpose. Got a purpose for your company that creates a positive impact on the planet? In order for Purpose to come alive, to capture the hearts/minds of people, story is your #1 vehicle for getting the job done. Get this under your belt today so you are propelled past others who are late to the game.


There are 2 other skills the author talks about in this post. For me they are long on concepts and short on examples or how-to. But they are good signposts to keep on the radar screen and find more articles research on.


OK -- I'm off to client meetings. While I'm gone doing my story thing, read the insights from this article (of which there are many) so you can start preparing today for your leadership of tomorrow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Jerry Busone's curator insight, August 28, 2014 8:07 AM

Good spin and interesting 

Scooped by Karen Dietz
Scoop.it!

Story Skills Are Critical for All Rungs of Org Ladder

Story Skills Are Critical for All Rungs of Org Ladder | Just Story It! Biz Storytelling | Scoop.it
A few weeks ago we were asked to analyze a competency model that had been created by a client. The assumption of their model was that as leaders move up to higher levels in the organization, some competencies become more important. For example, in their model they proposed that a [...]
Karen Dietz's insight:

Now here is a study showing how influence and motivation skills are necessary for both managers and leaders. This is unique because instead of just focusing on leader skills, this study surveyed senior executives, middle-managers, and lower level managers.


You'd think that the skills would differ as you go up the org food chain. Not so! As you can see from the chart, motivation, influence, communication skills and authenticity are critical at all levels.


How does this connect with storytelling? Because the way to realize "inspiring and motivating others", "display high integrity and honesty", "communicates powerfully and prolifically", "builds relationships", and the like is being able to listen for and share compelling stories that move people to action.


There are several more key insights this article shares. 332,860 bosses, peers, and subordinates participated in this study by Zenger/Folkman. Wow! Anyone in charge of people needs to get their storytelling game on in order to survive and thrive in today's business climate. This applies to nonprofits, entrepreneurs, and solopreneurs also. 


For the solopreneurs, it's taking these skills and applying it to marketing and sales to grow you business. For nonprofits it's taking these skills to build donations, staff and volunteer commitment, and building communities.


Bottom line: keep building those story skills to reach your dreams.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Advocacy, Change and Narrative: How Stories Can Create Impact

Advocacy, Change and Narrative: How Stories Can Create Impact | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

This article is not written for most mainstream businesses -- yet is has a powerful message about the role of stories in battling stereotypes,  opening minds, and creating change. So I think there are direct business applications.


The author shares how storytelling from constituents can have a tremendous positive impact on the public policies related to them. This is the same dynamic companies wrestle with internally with shift attitudes and opinions, and has relevance when working with customers.


If the insights shared here work for combating poverty and other deeply entrenched social problems, they will work for your business.


If you as a leader or entrepreneur have decisions to make affecting others, follow the storytelling lessons here. You will be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

What are the top skills every leader needs? Story makes it happen.

What are the top skills every leader needs? Story makes it happen. | Just Story It! Biz Storytelling | Scoop.it
Fail to develop these at your peril.
Karen Dietz's insight:

Here's the latest research on needed leadership skills -- and storytelling is the way to achieve results for #1, 2, 5, 7, 10, 13, 14, and 16.


This covers inspiring and motivating others, displaying integrity/honesty, building relationship, developing others, championing change, connecting the company to the outside world, and practicing self development.


Stories play a role in all of these. Yes, who knew? It's all about knowing what stories to tell when, how to tell them effectively, how to listen for stories, and how to foster both engagement and achieving goals through stories. 


Now stories won't cure everything. But storytelling (and all that involves) is a core competency for leaders.


Enjoy reading all about the research and findings. It's a short article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Avoid co-worker splits: share the stories of your ups and downs

Avoid co-worker splits: share the stories of your ups and downs | Just Story It! Biz Storytelling | Scoop.it
A single honest conversation is better than a hundred trust falls.
Karen Dietz's insight:

This is a short article with a powerful message -- when you can share your ups and downs creates deeper connections between others. We win.


To flip it -- when we only present an idealized version of who we are, it separates us from others. We lose.


Why is this important for business storytelling? Two words:

  1. Authenticity
  2. Fulfillment (career, work, social, etc.)


And of course, you share the ups and downs of your life / work through stories because doing so creates even deeper connections, relationships, and influence.


Now just because I've made this quick summary doesn't mean you've gotten all the great insights and research this post has to offer. So go read it :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Rescooped by Karen Dietz from Story and Narrative
Scoop.it!

6 Steps: How Leaders Can Tell a Great Story

6 Steps: How Leaders Can Tell a Great Story | Just Story It! Biz Storytelling | Scoop.it
It’s a skill every leader needs to master.

 

"We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?"


Via Gregg Morris
Karen Dietz's insight:

What a great article with real practical advice!  All the steps are here for any leader to follow to become a better storyteller.


And I really like the 2 case studies shared. Not only are they written as as stories (an uncommon experience), they are terrific examples of 2 ways stories have been used by leaders and the results that occurred. 


Many thanks to fellow curator @Gregg Morris for finding and sharing this piece.

more...
Carol Sherriff's curator insight, August 1, 2014 11:31 AM

Harvard Business Review blog that brings together advice from both marketing and evolutionary biology to provide tips on how to tell a great story.

Daniela's curator insight, September 12, 2014 6:31 PM

Herramientas y detalles de como podemos contar bien las historias.

Scooped by Karen Dietz
Scoop.it!

What's The Problem With TED Storytelling?

What's The Problem With TED Storytelling? | Just Story It! Biz Storytelling | Scoop.it
TED is changing the public discourse -- and not all for the better.
Karen Dietz's insight:

Here's an article that makes us question how TED talks have been shaping our business storytelling -- and maybe not in such a good way.


As the author, Nick Morgan, states -- and I agree with him -- TED talks are fabulous. We love TED. TED talks have definitely impacted business presentations for the better.


Yet Morgan makes 2 very important points regarding public speaking and business storytelling:

  1. Shorter personal speeches. What's wrong with that?? Well, as Morgan says, "What’s wrong with shorter speeches is that you can't persuade people to change in 15 minutes, because you can't make them emotionally uncomfortable enough with the status quo to be ready to embrace something new." He continues with some relevant stats.
  2. A story about your personal revelation might not apply to the goal of the speech. There are all kinds of stories to tell, but TED talks seem to tell us that the stories we should share need to be about a personal revelation we've had.


My take-aways from reading this article and the additional insights Morgan has?

  1. If you want people to change, stories need to be longer. Or presentations need to be longer with several different types of stories told.
  2. A springboard story (short anecdote) may get people started, but other story sharing is needed to sustain the effort.
  3. Personal revelation stories might not be the point -- share stories that are not about you.


There's good common sense wisdom in this article that makes us think twice about effective business storytelling. It is definitely worth the read.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Corporate Storytelling: Stories In Action Video

Corporate Storytelling: Stories In Action Video | Just Story It! Biz Storytelling | Scoop.it
A short film of the event on stories in action held at the Museum of London on 10 June reminds us of the energy everyone there put into a shared enquiry around the many applications of story to...
Karen Dietz's insight:

My business storytelling colleagues at Sparknow in London put together this 4 min. video about their working with stories in an organization. The Museum of London participated and I love what the participants came up with!


This video is very thought-provoking because its the Museum folks themselves who are talking about their take on working with stories. And it's not all roses and rainbows. Thorny issues do arise.


The video gives us a taste of these and the links in the blog post give us other insights into the sticky wicket of working with stories in organizations. Plus I came away from these explorations with a few more ideas -- always a good thing!


Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Teresa Levy's curator insight, July 13, 2014 3:39 PM

does this do memories different?

Rescooped by Karen Dietz from Story and Narrative
Scoop.it!

Presentation Zen: George Takei's bold TEDxKyoto Talk

Presentation Zen: George Takei's bold TEDxKyoto Talk | Just Story It! Biz Storytelling | Scoop.it

What's your story?


"We always hear that this is the era of telling your story. "The world needs to hear your story," our friends keep telling us. But this raises the question—a question I hear perhaps more than any  other: How can I tell my story and not bore the audience? The answer is actually quite simple. Your story is really their story."


Via Gregg Morris
Karen Dietz's insight:

Yes, what a terrific point Takei makes. This is the essence of business storytelling. Enjoy this TED talk this weekend and enjoy your day!


And many thanks to fellow curator Gregg Morris for finding and sharing this.

more...
Miklos Szilagyi's curator insight, June 22, 2014 8:13 AM

Great presentation about a not-everyday story of Georg Takei (alias Hikaru Sulu from the staff of  Star Trek's Enterprise...)

Carol Sherriff's curator insight, August 1, 2014 11:40 AM

Amazing example of storytelling showing that some actors can write their own lines as well as deliver them superbly.

Scooped by Karen Dietz
Scoop.it!

Climate Change Storytelling: How Stories Can Help Turn the Tide On Any Complex Issue

Climate Change Storytelling: How Stories Can Help Turn the Tide On Any Complex Issue | Just Story It! Biz Storytelling | Scoop.it
There is no shortage of discussion on climate change; it seems almost pervasive these days. The media report extreme weather events, animal extinction (think polar bears floating off to sea), health problems, and the political push and pull around the issue.  The problem is also prevalent in popular culture, with magazines running special issues, movies showing the end of our days, and video games that presenting post-apocalyptic scenarios.  Yet, we have very little consensus about how to deal with it. Robert Redford recently wrote a blog post calling for more storytelling on “complicated, politically charged issues like our environment and the need for swift action to combat climate change.”
Karen Dietz's insight:

If you are committed to positive change happening on any complicated social issue, stories can help. And here's a terrific post by Roxanne Bauer discussing how storytelling makes a difference -- and its limitations, too.


Years ago I coached the top global expert on grizzly bears. Her lament: "We scientists keep doing the same thing over and over again (sharing data and danger) and expecting different results. I think storytelling may be the answer to bring about needed change."


She is so right. Her stories about the importance of, decline of, and what to do about supporting grizzly bears got standing ovations.


This is not so much an article about "Yes we can". It's understanding more about how stories work on making complex issues less intimidating, and how they overcome the limitations of technical language where eyes glaze over.


I particularly like Bauer's statement that stories can/should address the underlying consequences of an issue that hit home for people. She's got good examples to make her point.


To change the world, get your storytelling game on. Let's remember what doesn't work/hasn't worked and share stories to experience different results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Marc Kneepkens's curator insight, June 15, 2014 8:41 AM

Glad to see influential people who know how to tell a story get involved.

Joao Leao's curator insight, June 17, 2014 11:43 AM

Climate change is NOT a Story!

 

Scooped by Karen Dietz
Scoop.it!

Getting Leadership Support for Storytelling: How To

Getting Leadership Support for Storytelling: How To | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Here's a handy, quick and dirty chart to keep in mind when advocating for storytelling in an organization. It covers all the salient points.


The only BIG piece I would add in the "Educate" category is -- give executives an experience! Don't tell them about storytelling, have them directly experience it themselves. Then debrief the experience so they get not only how it works, but the benefits. That's the magic that's been working for me for years.


So add "experience storytelling" into the mix and you will have greater success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Patricia Stitson's curator insight, May 22, 2014 12:08 PM

Karen,

 

I like to explore how that tell those stories through other learning going on in the company.  For example, how could you integrate a piece of the corporate story into an eLearning module meant to teach a particular tool or skill set?

michaelpohl360's curator insight, May 23, 2014 2:39 AM

Here's a process on how to establish storytelling as a skill among leaders. I'd just extend its scope to other roles in an organisation as well: sales processionals, consultants, customer service managers and others. They also benefit from personal and organisational storytelling, but all may be educated along this four-step approach. With stories, you inspire, impact, educate and convince people rather than with facts. Storytelling is relevant for a leaders' business.

Scooped by Karen Dietz
Scoop.it!

Why tell stories at work? Here are 7 good reasons

Why tell stories at work? Here are 7 good reasons | Just Story It! Biz Storytelling | Scoop.it
And in life. This is for everyone and it's not about becoming a storyteller. Let that idea aside, focus on who and what you are, and practice sharing stories. #1 It will improve your communication ...
Karen Dietz's insight:

My business storytelling colleague in Israel, Limor Shiponi, has done it again with a fabulous blog post listing the many reasons why working with stories in business is critical for career success.


Get out of your rut of business speak, data dumps, and jargon. Get into the story groove. You will notice definite improvements in your ability to communicate, inspire, the quality of your relationships, and stimulate your imagination/creativity.


What's not to like with that?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Karen du Toit's curator insight, May 20, 2014 7:49 AM

Good reasons for making it part of your own skills set.

سلطان الشراري's curator insight, May 23, 2014 7:15 AM

http://www.soft-elaan.com/set-self-hosted-wordpress-blog-complete-guide/

4twenty2's curator insight, May 27, 2014 7:24 AM

7 great reasons to become a good story teller - both in life and in work.  

Scooped by Karen Dietz
Scoop.it!

How Tell Your Life Story In Two Fab Hours from "Ghetto Klown"

How Tell Your Life Story In Two Fab Hours from "Ghetto Klown" | Just Story It! Biz Storytelling | Scoop.it
Multi-hyphenate John Leguizamo shares some revealing things about the roots of his inspiration and creating comedy out of a life's worth of experience.
Karen Dietz's insight:

Here actor John Leguizamo -- star of HBO's one-man show "Ghetto Klown" -- reveals his secrets for telling his fascinating life story. And it's good stuff that you can use too.


Like the "haiku effect' or giving  yourself time to get your story into a 3-act structure, be honest yet careful, and how to be specific yet universal at the same time.


There are terrific insights here that I definitely enjoyed reading and knowing about. I bet you will too.


HEADS UP: I'm in vacation and my curation for the next 10 days will be spotty. Keep having fun and I'll be back online full strength on 5/5 :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Burning Man: Its Wonderful, Weird Economy and Links to Story

Burning Man: Its Wonderful, Weird Economy and Links to Story | Just Story It! Biz Storytelling | Scoop.it
Burners spend thousands preparing for the money-free event. But just as the desert community cannot fully escape capitalism, neither can capitalism remain untouched by the "gift economy."
Karen Dietz's insight:

Burning Man is happening right now and it's on my bucket list to go to there. Why? Well for one, think of all the awesome stories I'll be able to tell afterward!


But that is not the only reason. I want to go to Burning Man so I can experience/learn more about the ethos and logos of community, values in action, and how the future may look/feel through different economic values that I see emerging today. 


Burning Man is a week-long art event that happens in a totally desolate desert with sandstorms and no water. You pack in all you need. And you pack out everything you generate.


What has this event got to do with storytelling though? Because what I see in Burning Man are the basic tenets of storytelling. Not how to tell a good story. But what principles underpin great storytelling.


Here are the basic principles of Burning Man and the link to storytelling:

  1. Make real connections with people instead of only commercial connections. What counts is connection at the event, not commodity. The highest leverage point in biz storytelling is making connections that keep people devoted to your product/service over time. Not "I tell you a story; you buy my product" short term transactions.
  2. Create something for the collective reward. We swap meaningful stories ultimately to share our wisdom, knowledge, lessons, inspirations which elevate all of us together. This is often what drives the best of the best storytellers.
  3. Invest in a product/service/org for the joy it will bring you and other people. Invest because it is beautiful, not ONLY because a profit exists (think Steve Jobs & Apple). We share stories because of the joy and beauty they bring to ourselves and others, not ONLY because of profits to realize.
  4. Giving and gifting is the culture of Burning Man. The best storytelling emerges when you think of your story as a gift you offer others. In both cases you are feeding souls, not stomachs.
  5. At Burning Man people create awe inspiring art to share. People dream, convene, create, and make. Storytelling is a creative act that also harnesses this same power in the same way. Crafting a story is not a plot or story structure you cram yourself into.
  6. Burning Man can help folks shift, change, and reset back in daily life. Stories can do the exact same thing.
  7. Burning Man is able to not lose its authenticity as it grows bigger. I want to learn that so stories don't lose their authenticity as audiences and connections grow bigger.


Now back to the article -- this is a fascinating story about Burning Man and the values they focus on. It's a terrific example of values in action and how values shape culture. There are good lessons here for all of us in leadership, living values, and org storytelling.


This is a great read to enjoy. Maybe next year I'll get there!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

“Talk the Walk”: A Game Changer The Best Storied Leaders Do

“Talk the Walk”: A Game Changer The Best Storied Leaders Do | Just Story It! Biz Storytelling | Scoop.it
Why words matter.
Karen Dietz's insight:

I like this article because it goes beyond the simple leadership phrase "Walk the talk," which means "live your values, don't just talk about them".


What the author Bill Taylor is focusing on here is the connection between thinking, language, communication, and action. His position is that when leaders start thinking differently, their language changes, then their communication changes, and then if all goes well, their words and actions line up.


In other words, if leaders can break out of the "isms" of their company, they will start thinking differently about the organization and talk about it differently, too. That can be a game-changer for everyone. Want more innovation? Then start thinking about it differently. That starts the cascade to language, communication, and action.


Taylor has good examples to share, and then asks: "So ask yourself, as you try to lead an organization, or a business unit, or a department: Have you developed a vocabulary of competition that helps everyone understand what makes your company or team special and what it takes for them to be at their best? Can you explain, in a language all your own, what separates you from the pack and why you expect to win?"


All of this languaging and communication happens best through storytelling--which then shapes and inspires action of done well.


While this article is all about using shaping and shifting language internally, the next piece of work is making sure it also connects with customers so you don't end up becoming extinct.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

How To Be A Humble Storyteller: 5 Solid Steps

How To Be A Humble Storyteller: 5 Solid Steps | Just Story It! Biz Storytelling | Scoop.it
Humility is as important a trait in speakers as it is in leaders.
Karen Dietz's insight:

Once again Forbes writer Nick Morgan has written an article that is spot on -- about speaking and humbleness.


I can hear you saying "But of course, you want to be humble!" Yeah, well all of my clients struggle with one and Nick's post talks about how to get it done.


It's not that my clients are arrogant. In fact, they are the exact opposite. But they all think that sharing their stories is bragging about themselves. They don't want to be arrogant and fear being perceived that way through their storytelling. So we tackle this right up front and I make many of the same points the author does.


Nick wrote some excellent points to consider. And I like the examples he shares of prominent speakers who were not perceived as narcissistic, egotistical, or conceited even though they are/were larger than life.


There is even some current research shared on humbleness and leadership. This is well worth the read if ever you have anxiety about sharing your stories. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Hartger Wassink's curator insight, August 10, 2014 6:37 AM

Simpele maar bruikbare tips om een persoonlijk verhaal te houden dat raakt, zonder 'over the top' te gaan

Art Jones's curator insight, August 11, 2014 10:28 AM

Seek to be the Mentor & not the Hero of the story you present!

Scooped by Karen Dietz
Scoop.it!

Not a Straight White Man? The Authenticity Story Trap for Workers Like You

Not a Straight White Man? The Authenticity Story Trap for Workers Like You | Just Story It! Biz Storytelling | Scoop.it
Why being yourself can hold you back.
Karen Dietz's insight:

It seems this is the day for articles on authenticity.


The previous article I just curated says if we want business connections and relationships that move us forward on all fronts, then sharing the ups and downs at work/home (via stories) is the way to go.


But hold on! This article points out a very thorny and critical problem. Women, those of color, and other minorities experience repeatedly being shut out -- and careers derailed -- when they show up authentically. This is all based on new research. 


Woah. Big issue here with lots of communication implications (gender, power, values, etc.). And what does this say about leadership??


What does the author, Sylvia Ann Hewlett, suggest? Recognize the value your difference brings and leverage your unique understanding to help solve problems. Hmmm - surely there's more.


Let's try to narrow this down and connect it to storytelling. Maybe what needs to happen is greater awareness and articulation of specific stories women and minorities need to share at work to move up through the ranks.


What would those stories be and how would they need to be crafted? Share your ideas. I bet we can come up with a few more helpful suggestions.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Want Innovation? It Starts With Stories

Want Innovation? It Starts With Stories | Just Story It! Biz Storytelling | Scoop.it
Innovation is taking what is not true in the present and making it the true in the future.
Karen Dietz's insight:

Oh, what a great article this is! Written by Henry Doss for Fortune magazine, he has solidly made the case for the link between innovation and storytelling.


The inability to innovate drives companies into the ground. There are lots of barriers to innovation in many companies -- and it's usually a combination of mindset and outmoded systems. Storytelling won't fix the systems, but it will fix the mindset.


So how does Doss make his case? Here are a few quotes he shares:


Likewise, companies are not born to innovation, countries are not by nature innovative, and economic regions don't just become innovative by pumping resources into them.  They can only be created, or re-created, as innovative inside of an innovation narrative.


And Plato told us that “those who tell the stories rule society.”  Play with his words just a bit and you get:  “Those who tell stories of innovation create innovative societies.”  


I hope these wet your appetite to gain all of the author's insights into the link between storytelling and innovation. There are several other quotes from this article I'll be citing in my work.


I am keeping this article handy so I can use it with clients. Once you read the article, you might want to do the same.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Miklos Szilagyi's curator insight, August 2, 2014 5:08 AM

Admittedly, it's great...:-)))

Michael Williams StoryCoaching's curator insight, August 8, 2014 5:11 AM

Every great vision begins with a story, a story others can tell and tell again and again.

Scooped by Karen Dietz
Scoop.it!

Awesome Interview With Rich Sheridan, CEO & Chief Storyteller

Awesome Interview With Rich Sheridan, CEO & Chief Storyteller | Just Story It! Biz Storytelling | Scoop.it
CEO Rich Sheridan talks about the power of executive storytelling on employee engagement and wild business growth.
Karen Dietz's insight:

I recently had a great time interviewing Rich Sheridan, CEO and Chief Storyteller of Menlo Innovations based in Ann Arbor, Michigan.


I love Rich's story of the Viking helmets, corporate culture, and about storytelling being a critical part of his CEO duties. And the results for Menlo have been amazing.


Listen to this podcast or download it for later this weekend. There are terrific insights here and our conversation was both fun and enlightening.


Expect more to follow. I've interviewed other Chief Storytellers (still waiting on corporate approvals) and am scheduling several folks in the next few weeks.


If you know of anyone in a company who has the title of Chief Storyteller (or something akin to that), let me know and I'll track them down :)


In the meantime, enjoy this gem.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Brian Yanish - MarketingHits.com's curator insight, July 25, 2014 6:16 PM

Great interview Rich Sheridan, it will make you think about your business and how you are telling your story.

Scooped by Karen Dietz
Scoop.it!

Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | Just Story It! Biz Storytelling | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
Karen Dietz's insight:

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.


The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!


Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.


What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.


The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.


Dig into this article and use the process here to upgrade the quality of your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The Power of Story Branding: Which country does the world most good?

It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worl...
Karen Dietz's insight:

Simon Anholt recently delivered this TED talk and it is a doozy on several fronts.


What caught my attention when watching this is the point Simon makes about a nation's brand story -- i.e. reputation -- and its effect on economic prosperity plus being able to make a difference in the world.


If this is true for nations, it also holds true for business. Which is one reason why companies embracing doing good in the world as a fundamental way of doing business are gaining more customers in the marketplace. This is beyond simply attaching your company to a social cause.


This is a terrific talk and you will be surprised at which countries do the most good in the world. Simon indicates that these countries consciously create their story. People are attracted to that story, which they in turn tell. At least that seems to be part of the dynamic Simon talks about.


Maybe I'm reading too much into this -- or maybe not. In the end, if you wanted your country to be in the top 10, what parts of your country's story needs to change? What kind of story do you want to be a part of?


If this was a business list, what would need to happen to have your company be in the top 10? What kind of story (stories) would it need to be embodying and sharing?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Engaging Employees: 3 Ways To Actually Do It

Engaging Employees: 3 Ways To Actually Do It | Just Story It! Biz Storytelling | Scoop.it
Start by talking about impact, not financial performance.
Karen Dietz's insight:

This article by Michael Mankins in HBR never mentions storytelling. Yet the way to implement his 3 suggestions for increasing engagement is all about stories.


Way #1 is talking about your company's impact, not its financial results. Yes yes yes! This is the focus to have. And how do you talk about impact? By sharing stories about the impact your product/service has on customers. You'll get it once you read the example in the post.


Way #2 is rewarding inspirational leadership as much as completing tasks. Do you want better leadership? Then share stories about great leadership you see in action in your organization. And there are a other good points made in this part of the article.


Way #3 is all about cultivating employee advocacy, not employee satisfaction. What a terrific point. Unfortunately this part of the

article simply talks about ways to measure advocacy. OK -- that's not really helpful. Here's my tip: build advocacy by advocating for/telling stories about the successes your employees and customers experience. For employees, tell us about the obstacles they've overcome to deliver amazing service. Make them the hero of the story. For customers, tell us about the obstacles they've overcome and the wonderful things they've been able to accomplish by using your product/service. Or how different their life is now. Again, make them the hero of the story. In either case, your company is the supporting cast. 


OK -- enough chatting. Enjoy the article and get engaged :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Richard Lock's curator insight, June 18, 2014 3:06 AM

Good example of the clear benefits of genuine engagement.

Jean-Guy Frenette's curator insight, June 18, 2014 9:33 PM

PDGLead

Wanda McKenzie's curator insight, June 27, 2014 8:42 PM

ENPS is the 3rd one

Scooped by Karen Dietz
Scoop.it!

Maya Angelou, Business Storytelling, and Being Human

Maya Angelou, Business Storytelling, and Being Human | Just Story It! Biz Storytelling | Scoop.it

An interview with Maya Angelou.

Karen Dietz's insight:

I was so sad yesterday when I heard about Maya Angelou's passing. I've always enjoyed reading and watching her. From her I always learned more about humanity, dignity, courage, and character.


When I found this HBR post yesterday of an interview with her, I was delighted. The interviewer/author Alison Beard even talks with Maya about business storytelling.The interview is quintessential Angelou and I know you'll enjoy it. 


There is a little-known book in my library that I treasure for its wisdom -- Facing Evil; Light at the Core of Darkness (1989) -- that Maya (and many other amazing people) contributed to. Some of my favorite passages from her essay are, "We must remember the great struggle between majestic forces -- that that struggle introduces a dynamic into our intellect and into our souls. We are required to develop courage to care...We need the courage to create ourselves daily, to be bodacious enough to create ourselves daily as Christians, as Jews, as Muslims, as thinking, caring, laughing, loving human beings. (pg 29) Now wherever that lives in us--whether it's in the bend of the elbow, behind the kneecap--wherever that lives, there dwells the nobleness in the human spirit. Not nobility. I don't trust the word. I think it's pompous. But the nobleness is in the human spirit. It is seen in the fact that we rise to good, we do rise."


Angelou's view of story was in its power to unite. The end of her poem "Human Family" says, "We are more alike, my friends, than we are unalike." (from I Shall Not Be Moved)


Enjoy this article honoring one great lady, and the inspiration that lies waiting for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Halima Ozimova's curator insight, May 31, 2014 2:53 AM

Warm Words about the passed CELEBRITY...

Sushma Sharma's curator insight, June 16, 2014 5:35 AM

She was an artist 

Scooped by Karen Dietz
Scoop.it!

Storytelling First Please! Decisions Don't Start with Data

Storytelling First Please! Decisions Don't Start with Data | Just Story It! Biz Storytelling | Scoop.it
Access the unconscious mind, where choices are really made.
Karen Dietz's insight:

I've got a webinar coming up with a group of researchers and I'm going to use parts of this article and the research it sites when I'm with them.


It's a short but terrific piece laying out WHY data is not the core for decision-making, but stories are. There is definitely a role for data, but only as a supporting character in your story. Data is not the hero.


Data wrapped in stories are far better than data alone as research has shown us for years. If you are still operating under the notion that data convinces, then get with the story program for better results. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Richard Lock's curator insight, May 20, 2014 9:28 AM

It is difficult to over emphasize just how influential it is to build your key data points into a story. It also helps to make the data visually clear to understand.

Scooped by Karen Dietz
Scoop.it!

How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Just Story It! Biz Storytelling | Scoop.it
A case study of a swimwear company.
Karen Dietz's insight:

Here is a brilliant piece from HBR on how to distill a strategy statement into a powerful story using this template.


There's not much more to say about it -- other than "Use it!"


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
David Hain's curator insight, April 30, 2014 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 2014 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 2014 8:49 AM

love this!

Just Story It Newsletter

Sign up for my rather infrequent newsletter