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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
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Data Storytelling: How To Make A Big Difference

Data Storytelling: How To Make A Big Difference | Just Story It! Biz Storytelling | Scoop.it
Many people will be familiar with signs by the side of the road exhorting drivers to take their litter away with them. In the past, those signs would remind transgressors of the penalties they faced if caught. Nowadays, they are more likely to feature a statement along the lines of [...]
Karen Dietz's insight:

As I continue to help clients and students integrate data into stories and presentations, I'm finding great truth in the ideas presented in this article.


This post focuses on a specific category of information that when shared can move mountains. The information simply conveys what "other people do."


If you need to influence people in any way, take the advice in this article to heart. The author writes about how to share "what other people do" and gives fab examples to back it up.


Enjoy reading this piece and adding these tips into your data storytelling toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Answer These 3 Questions For Fab Success At Your Next Storied Presentation

Answer These 3 Questions For Fab Success At Your Next Storied Presentation | Just Story It! Biz Storytelling | Scoop.it
Delivering presentations is one of the best ways to build your brand and increase your network, yet public speaking is ranked ahead of death in the list of fears. To succeed at your next speech, focus on your audience and ask yourself these three critical questions.
Karen Dietz's insight:

Every presentation you give -- no matter what time and to whom -- is all about being able to tell your story and succeed.


To help us all get better at presentations of any kind -- whether it's at a team meeting, with senior executives, project managers, investors, sales proposals and presentations -- here are 3 critical questions you need to answer to be able to tell your story well and sell.


While the article is geared toward public speaking, the advice here crosses all applications. Whenever you need to present your ideas, make sure you can answer these 3 questions first.


Follow the tips here and be awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, August 26, 2014 12:11 PM

Remember, your presentation is not a showcase for how knowledgeable and great you are. Your presentation is your opportunity to share ideas with your audience that position them to be more & do more.

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“Talk the Walk”: A Game Changer The Best Storied Leaders Do

“Talk the Walk”: A Game Changer The Best Storied Leaders Do | Just Story It! Biz Storytelling | Scoop.it
Why words matter.
Karen Dietz's insight:

I like this article because it goes beyond the simple leadership phrase "Walk the talk," which means "live your values, don't just talk about them".


What the author Bill Taylor is focusing on here is the connection between thinking, language, communication, and action. His position is that when leaders start thinking differently, their language changes, then their communication changes, and then if all goes well, their words and actions line up.


In other words, if leaders can break out of the "isms" of their company, they will start thinking differently about the organization and talk about it differently, too. That can be a game-changer for everyone. Want more innovation? Then start thinking about it differently. That starts the cascade to language, communication, and action.


Taylor has good examples to share, and then asks: "So ask yourself, as you try to lead an organization, or a business unit, or a department: Have you developed a vocabulary of competition that helps everyone understand what makes your company or team special and what it takes for them to be at their best? Can you explain, in a language all your own, what separates you from the pack and why you expect to win?"


All of this languaging and communication happens best through storytelling--which then shapes and inspires action of done well.


While this article is all about using shaping and shifting language internally, the next piece of work is making sure it also connects with customers so you don't end up becoming extinct.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Everything a Savvy Presenter Needs to Know: 30+Tips and Tutorials

Everything a Savvy Presenter Needs to Know: 30+Tips and Tutorials | Just Story It! Biz Storytelling | Scoop.it
We've been compiling a list of top presentation resources that will help you become a master presenter. Check out the resources below nicely divided into categories of articles, infographics, Quora and videos. There's something for every presenter!

Via Baiba Svenca
Karen Dietz's insight:

Fellow curator @Baiba Svenca found this site and it is fabulous. If you want to up your presentation skills, here are all the tips, tools and advice you need all in one place. And storytelling plays a big role. You will find articles directly speaking to this in the list.


Now there is no excuse for "death by PowerPoint"!  


Thanks Baiba. And many appreciations to this site for the compilation, plus rescuing the rest of the world from soul killing, mind-numbing presentations :))

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Barbara Hartzler's curator insight, August 18, 2014 3:23 PM

For future reference. :)

Benjamin Labarthe-Piol's curator insight, August 19, 2014 12:22 AM

Good and exhaustive ressources, many things to look at.

delta14's curator insight, August 28, 2014 12:26 PM

Muy interesante conviene revisar, experimentar y compartir experiencias.

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How To Be A Humble Storyteller: 5 Solid Steps

How To Be A Humble Storyteller: 5 Solid Steps | Just Story It! Biz Storytelling | Scoop.it
Humility is as important a trait in speakers as it is in leaders.
Karen Dietz's insight:

Once again Forbes writer Nick Morgan has written an article that is spot on -- about speaking and humbleness.


I can hear you saying "But of course, you want to be humble!" Yeah, well all of my clients struggle with one and Nick's post talks about how to get it done.


It's not that my clients are arrogant. In fact, they are the exact opposite. But they all think that sharing their stories is bragging about themselves. They don't want to be arrogant and fear being perceived that way through their storytelling. So we tackle this right up front and I make many of the same points the author does.


Nick wrote some excellent points to consider. And I like the examples he shares of prominent speakers who were not perceived as narcissistic, egotistical, or conceited even though they are/were larger than life.


There is even some current research shared on humbleness and leadership. This is well worth the read if ever you have anxiety about sharing your stories. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Hartger Wassink's curator insight, August 10, 2014 6:37 AM

Simpele maar bruikbare tips om een persoonlijk verhaal te houden dat raakt, zonder 'over the top' te gaan

Art Jones's curator insight, August 11, 2014 10:28 AM

Seek to be the Mentor & not the Hero of the story you present!

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Not a Straight White Man? The Authenticity Story Trap for Workers Like You

Not a Straight White Man? The Authenticity Story Trap for Workers Like You | Just Story It! Biz Storytelling | Scoop.it
Why being yourself can hold you back.
Karen Dietz's insight:

It seems this is the day for articles on authenticity.


The previous article I just curated says if we want business connections and relationships that move us forward on all fronts, then sharing the ups and downs at work/home (via stories) is the way to go.


But hold on! This article points out a very thorny and critical problem. Women, those of color, and other minorities experience repeatedly being shut out -- and careers derailed -- when they show up authentically. This is all based on new research. 


Woah. Big issue here with lots of communication implications (gender, power, values, etc.). And what does this say about leadership??


What does the author, Sylvia Ann Hewlett, suggest? Recognize the value your difference brings and leverage your unique understanding to help solve problems. Hmmm - surely there's more.


Let's try to narrow this down and connect it to storytelling. Maybe what needs to happen is greater awareness and articulation of specific stories women and minorities need to share at work to move up through the ranks.


What would those stories be and how would they need to be crafted? Share your ideas. I bet we can come up with a few more helpful suggestions.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

 

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Awesome Interview With Rich Sheridan, CEO & Chief Storyteller

Awesome Interview With Rich Sheridan, CEO & Chief Storyteller | Just Story It! Biz Storytelling | Scoop.it
CEO Rich Sheridan talks about the power of executive storytelling on employee engagement and wild business growth.
Karen Dietz's insight:

I recently had a great time interviewing Rich Sheridan, CEO and Chief Storyteller of Menlo Innovations based in Ann Arbor, Michigan.


I love Rich's story of the Viking helmets, corporate culture, and about storytelling being a critical part of his CEO duties. And the results for Menlo have been amazing.


Listen to this podcast or download it for later this weekend. There are terrific insights here and our conversation was both fun and enlightening.


Expect more to follow. I've interviewed other Chief Storytellers (still waiting on corporate approvals) and am scheduling several folks in the next few weeks.


If you know of anyone in a company who has the title of Chief Storyteller (or something akin to that), let me know and I'll track them down :)


In the meantime, enjoy this gem.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brian Yanish - MarketingHits.com's curator insight, July 25, 2014 6:16 PM

Great interview Rich Sheridan, it will make you think about your business and how you are telling your story.

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Sell a Whole New Way of Thinking -- not a product -- with a Future Story

Sell a Whole New Way of Thinking -- not a product -- with a Future Story | Just Story It! Biz Storytelling | Scoop.it
Customers need the right mental model to understand why they need your product.
Karen Dietz's insight:

What a great article this is. It's focus is on how to shift customer's mindsets. What the author is really talking about is how to share your Future Story.


Today succeeding in business means being able to show how your product or service contributes to a better world. This is way bigger than how a product or service solves an immediate need.


There are 2 kinds of product/service stories companies need to tell:

  1. How their product/service solves a customer problem that positions the customer as the hero. These are your People & Results stories
  2. How their product/service contributes to a better world. This is your Future Story.

Yet most folks only spend time on the first kind of story.


Time and again we are being shown that when businesses provide a picture about how the their offering produces a positive difference in the world, customers flock to them. And stick around. 


Future Stories however are not that easy to create. Current methods like "Write a newspaper article about your company 5/10/20 years in the future" remain stilted and unsatisfying.


What I love about this article by Mark Bonchek is how he frames our thinking so we can write a better Future Story, and gives the steps for how to get it done. 


If you follow his process, I think you will be amazed at what you produce, and you'll have a compelling terrific Future Story to share. 


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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juandoming's curator insight, July 18, 2014 12:54 PM

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Zakariyya Spain's curator insight, July 19, 2014 8:01 PM

Great new info marketing concept.

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So True! NetAppVoice: Telling A Story In Your Marketing Is Vital

So True! NetAppVoice: Telling A Story In Your Marketing Is Vital | Just Story It! Biz Storytelling | Scoop.it
What do a $17 billion UK retailer, a Grammy award winning singer, and a shoe store have in common? The answer is narrative. Narratives are meaningful, remarkable storylines that contextualize your values and create "hero moments." They establish a sense of your identity. Here's how to find yours...
Karen Dietz's insight:

By now we do know this to be true. And as the author Rich Karlgaard states, the narrative you share about your business:

  1. shapes how you sound in social media
  2. promotes customer/staff advocacy (or not)
  3. affects the way the business will develop
  4. connects more effectively with customers (or not)

This all depends on whether the stories you share about your company are effective or not.


The post has 3 tips to help you craft an effective marketing narrative (based on several kinds of stories). And I really like the examples shared to get us all thinking.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Engaging Employees: 3 Ways To Actually Do It

Engaging Employees: 3 Ways To Actually Do It | Just Story It! Biz Storytelling | Scoop.it
Start by talking about impact, not financial performance.
Karen Dietz's insight:

This article by Michael Mankins in HBR never mentions storytelling. Yet the way to implement his 3 suggestions for increasing engagement is all about stories.


Way #1 is talking about your company's impact, not its financial results. Yes yes yes! This is the focus to have. And how do you talk about impact? By sharing stories about the impact your product/service has on customers. You'll get it once you read the example in the post.


Way #2 is rewarding inspirational leadership as much as completing tasks. Do you want better leadership? Then share stories about great leadership you see in action in your organization. And there are a other good points made in this part of the article.


Way #3 is all about cultivating employee advocacy, not employee satisfaction. What a terrific point. Unfortunately this part of the

article simply talks about ways to measure advocacy. OK -- that's not really helpful. Here's my tip: build advocacy by advocating for/telling stories about the successes your employees and customers experience. For employees, tell us about the obstacles they've overcome to deliver amazing service. Make them the hero of the story. For customers, tell us about the obstacles they've overcome and the wonderful things they've been able to accomplish by using your product/service. Or how different their life is now. Again, make them the hero of the story. In either case, your company is the supporting cast. 


OK -- enough chatting. Enjoy the article and get engaged :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Richard Lock's curator insight, June 18, 2014 3:06 AM

Good example of the clear benefits of genuine engagement.

Jean-Guy Frenette's curator insight, June 18, 2014 9:33 PM

PDGLead

Wanda McKenzie's curator insight, June 27, 2014 8:42 PM

ENPS is the 3rd one

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Think Like A Journalist to Make Your Data Compelling

Think Like A Journalist to Make Your Data Compelling | Just Story It! Biz Storytelling | Scoop.it
Does your business have data that could tell an interesting story? I'm betting it does. I'm also betting  you could be using the data you already have (or could readily get) to communicate a much more powerful message than you currently do. The secret is this: When it comes to [...]
Karen Dietz's insight:

How to tell a story with data is a popular topic these days and as this article says, you will be successful if you approach your data like a journalist or storyteller.


In other words, what's the story behind the data? What is the main point you want to emphasize that connects emotionally to people?


And as this piece points out, you also need to be pretty clear on who your audience is if the data and its story is going to connect with folks.


There are good insights shared in this post by Cheryl Conner that we can all benefit from.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling First Please! Decisions Don't Start with Data

Storytelling First Please! Decisions Don't Start with Data | Just Story It! Biz Storytelling | Scoop.it
Access the unconscious mind, where choices are really made.
Karen Dietz's insight:

I've got a webinar coming up with a group of researchers and I'm going to use parts of this article and the research it sites when I'm with them.


It's a short but terrific piece laying out WHY data is not the core for decision-making, but stories are. There is definitely a role for data, but only as a supporting character in your story. Data is not the hero.


Data wrapped in stories are far better than data alone as research has shown us for years. If you are still operating under the notion that data convinces, then get with the story program for better results. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Richard Lock's curator insight, May 20, 2014 9:28 AM

It is difficult to over emphasize just how influential it is to build your key data points into a story. It also helps to make the data visually clear to understand.

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Want More Traffic? 5 Ways For High Impact Visual Storytelling

Want More Traffic? 5 Ways For High Impact Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it
Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic.
Karen Dietz's insight:

What a great post this is by Donna Moritz for Social Media Examiner. No doubt about it -- if you want more traffic, creating visuals that trigger a story in someone's mind or that tells a story outright is the way to go.


Moritz shares with us visual storytelling principles that get the job done. And she includes lots of examples which I love because we can actually see what she's talking about. Yeah! The examples alone will give you plenty of ideas for what to do.


And the principles are spot on: be consistent and quick, deliver on your audience's needs, use an obvious call to action, plus 2 more. This is a meaty article with tons of good points to make, so dig in.


Heads up: ads are not visual stories. Instructions for putting on makeup are not stories. Tips are not stories. But as long as any of these are structured and crafted as a problem and a resolution with a main character and a challenge to overcome, they can all be stories. Single photos and quotes can trigger a story in someone's mind: "What a beautiful lake. That reminds me of the time when we visited Crater Lake and I fell off the trail..." So pay attention and make sure you stay in the land of stories. Why? Even greater connection to your audience.


My only wish is that Moritz had shared tools to use to create visual stories. I recently wrote an article on this for Curatti that you can access here. It's a list of my favorite tools, or articles reviewing top tools. I'll also bring the Curatti article into this curation.


OK -- you've got lots to play with so have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Role of Storytelling: What Leadership Looks Like In 20 Years

The Role of Storytelling: What Leadership Looks Like In 20 Years | Just Story It! Biz Storytelling | Scoop.it
Let’s face it, most of us are addicted technology futurists. Who doesn’t enjoy speculating about what technology marvels will be commonplace in the coming decades? Will it be 3D printing? Artificial intelligence? “Singularity”? All are buzzwords of the emerging technology future. But what about leadership? If we don’t get leadership right, [...]
Karen Dietz's insight:

Here is another article on leadership that will help us chart our future and create it well.


Heaven knows, just looking at the news headlines these days reminds us how critical leadership is. And I'm not just talking at the political level. Nor am I talking about leadership at the big corporate level. I'm talking about leadership at YOUR level -- no matter where you are in your career or professional life. We are all required to be leaders today in some way, shape or form, whether we work alone or with others.


So what skills do we need to cultivate now to be awesome in the next 20? This article covers them.


Out of the 6 discussed, 4 are related to storytelling:

  1. Questions Not Answers. Effective business storytelling is NOT about 'telling'. It's about evoking stories from others and listening. Then sharing a story in return. That's the exact opposite of what is usually taught however. In order to really leverage story as a leader, it's all about mastering the Art Of The Question. Knowing the right kinds of questions to ask when is one of the secrets to the universe. No kidding. You 'gotta master this one.
  2. Employee Pull. Story is a pull technology, not a push technology. Stories pull people into your world. If you are still relating to storytelling as a push technology -- let me tell you a story so I can push my message to you -- cut it out. Pivot and work with stories as a pull technology so you are working with modern 21st Century skills.
  3. Customer Pull. Ditto #2
  4. Purpose. Got a purpose for your company that creates a positive impact on the planet? In order for Purpose to come alive, to capture the hearts/minds of people, story is your #1 vehicle for getting the job done. Get this under your belt today so you are propelled past others who are late to the game.


There are 2 other skills the author talks about in this post. For me they are long on concepts and short on examples or how-to. But they are good signposts to keep on the radar screen and find more articles research on.


OK -- I'm off to client meetings. While I'm gone doing my story thing, read the insights from this article (of which there are many) so you can start preparing today for your leadership of tomorrow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jerry Busone's curator insight, August 28, 2014 8:07 AM

Good spin and interesting 

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Story Skills Are Critical for All Rungs of Org Ladder

Story Skills Are Critical for All Rungs of Org Ladder | Just Story It! Biz Storytelling | Scoop.it
A few weeks ago we were asked to analyze a competency model that had been created by a client. The assumption of their model was that as leaders move up to higher levels in the organization, some competencies become more important. For example, in their model they proposed that a [...]
Karen Dietz's insight:

Now here is a study showing how influence and motivation skills are necessary for both managers and leaders. This is unique because instead of just focusing on leader skills, this study surveyed senior executives, middle-managers, and lower level managers.


You'd think that the skills would differ as you go up the org food chain. Not so! As you can see from the chart, motivation, influence, communication skills and authenticity are critical at all levels.


How does this connect with storytelling? Because the way to realize "inspiring and motivating others", "display high integrity and honesty", "communicates powerfully and prolifically", "builds relationships", and the like is being able to listen for and share compelling stories that move people to action.


There are several more key insights this article shares. 332,860 bosses, peers, and subordinates participated in this study by Zenger/Folkman. Wow! Anyone in charge of people needs to get their storytelling game on in order to survive and thrive in today's business climate. This applies to nonprofits, entrepreneurs, and solopreneurs also. 


For the solopreneurs, it's taking these skills and applying it to marketing and sales to grow you business. For nonprofits it's taking these skills to build donations, staff and volunteer commitment, and building communities.


Bottom line: keep building those story skills to reach your dreams.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Crappy Biz Storytelling: Scoopit Links W/out Insights

Crappy Biz Storytelling: Scoopit Links W/out Insights | Just Story It! Biz Storytelling | Scoop.it

8.21.14
With 1,387 views, more than 2x the next closest Scoop, The debate about Scoop.it links on Twitter is the most viewed and shared Curation Revolution Scoop of all time.

Dr. V

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 




Via Martin (Marty) Smith
Karen Dietz's insight:

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

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Martin (Marty) Smith's curator insight, August 21, 2014 1:11 PM

add your insight...


Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
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Free e-book on Openings that Grab Attention

Delivering a brilliant presentation starts with your introduction. The first 60 seconds of your talk set the tone for the rest of your presentation. This eBook…
Karen Dietz's insight:

How do you create a great opening for a presentation? Here's a quick guide sharing techniques that will capture your audience's attention and get your speech off to a terrific start.


Keep this handy and have fun experimenting with different openings. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What are the top skills every leader needs? Story makes it happen.

What are the top skills every leader needs? Story makes it happen. | Just Story It! Biz Storytelling | Scoop.it
Fail to develop these at your peril.
Karen Dietz's insight:

Here's the latest research on needed leadership skills -- and storytelling is the way to achieve results for #1, 2, 5, 7, 10, 13, 14, and 16.


This covers inspiring and motivating others, displaying integrity/honesty, building relationship, developing others, championing change, connecting the company to the outside world, and practicing self development.


Stories play a role in all of these. Yes, who knew? It's all about knowing what stories to tell when, how to tell them effectively, how to listen for stories, and how to foster both engagement and achieving goals through stories. 


Now stories won't cure everything. But storytelling (and all that involves) is a core competency for leaders.


Enjoy reading all about the research and findings. It's a short article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Avoid co-worker splits: share the stories of your ups and downs

Avoid co-worker splits: share the stories of your ups and downs | Just Story It! Biz Storytelling | Scoop.it
A single honest conversation is better than a hundred trust falls.
Karen Dietz's insight:

This is a short article with a powerful message -- when you can share your ups and downs creates deeper connections between others. We win.


To flip it -- when we only present an idealized version of who we are, it separates us from others. We lose.


Why is this important for business storytelling? Two words:

  1. Authenticity
  2. Fulfillment (career, work, social, etc.)


And of course, you share the ups and downs of your life / work through stories because doing so creates even deeper connections, relationships, and influence.


Now just because I've made this quick summary doesn't mean you've gotten all the great insights and research this post has to offer. So go read it :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Using Stories: The Right Way to Sell Your Business Case

Using Stories: The Right Way to Sell Your Business Case | Just Story It! Biz Storytelling | Scoop.it
Get key stakeholders on board with one effective presentation.
Karen Dietz's insight:

I periodically get calls from clients asking me to help them 'sell' their projects across business divisions. They need to promote their work and enroll others from elsewhere in the corporate in their projects. They need buy-in, commitment, and resources.


So how does this get done? By using storytelling, of course. I like this article because of its very practical advice for how to present your business case and get others on board. 


Towards the end there's a recap of their tips (nice!), and after that 2 case studies are presented (sweet!). I very much appreciate illustrated examples and cases to make concepts shared become real.


The author, Carolyn O'Hara did a good job here. Take these tips and lessons and put them to good use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What's The Problem With TED Storytelling?

What's The Problem With TED Storytelling? | Just Story It! Biz Storytelling | Scoop.it
TED is changing the public discourse -- and not all for the better.
Karen Dietz's insight:

Here's an article that makes us question how TED talks have been shaping our business storytelling -- and maybe not in such a good way.


As the author, Nick Morgan, states -- and I agree with him -- TED talks are fabulous. We love TED. TED talks have definitely impacted business presentations for the better.


Yet Morgan makes 2 very important points regarding public speaking and business storytelling:

  1. Shorter personal speeches. What's wrong with that?? Well, as Morgan says, "What’s wrong with shorter speeches is that you can't persuade people to change in 15 minutes, because you can't make them emotionally uncomfortable enough with the status quo to be ready to embrace something new." He continues with some relevant stats.
  2. A story about your personal revelation might not apply to the goal of the speech. There are all kinds of stories to tell, but TED talks seem to tell us that the stories we should share need to be about a personal revelation we've had.


My take-aways from reading this article and the additional insights Morgan has?

  1. If you want people to change, stories need to be longer. Or presentations need to be longer with several different types of stories told.
  2. A springboard story (short anecdote) may get people started, but other story sharing is needed to sustain the effort.
  3. Personal revelation stories might not be the point -- share stories that are not about you.


There's good common sense wisdom in this article that makes us think twice about effective business storytelling. It is definitely worth the read.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Presentation Zen: George Takei's bold TEDxKyoto Talk

Presentation Zen: George Takei's bold TEDxKyoto Talk | Just Story It! Biz Storytelling | Scoop.it

What's your story?


"We always hear that this is the era of telling your story. "The world needs to hear your story," our friends keep telling us. But this raises the question—a question I hear perhaps more than any  other: How can I tell my story and not bore the audience? The answer is actually quite simple. Your story is really their story."


Via Gregg Morris
Karen Dietz's insight:

Yes, what a terrific point Takei makes. This is the essence of business storytelling. Enjoy this TED talk this weekend and enjoy your day!


And many thanks to fellow curator Gregg Morris for finding and sharing this.

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Miklos Szilagyi's curator insight, June 22, 2014 8:13 AM

Great presentation about a not-everyday story of Georg Takei (alias Hikaru Sulu from the staff of  Star Trek's Enterprise...)

Carol Sherriff's curator insight, August 1, 2014 11:40 AM

Amazing example of storytelling showing that some actors can write their own lines as well as deliver them superbly.

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Speakers Engage Your Audience: Story + 6 More Ways

Speakers Engage Your Audience: Story + 6 More Ways | Just Story It! Biz Storytelling | Scoop.it
Speakers can go beyond the ordinary to enchant their audiences by involving them in innovative ways.
Karen Dietz's insight:

Here's what I like about this article by Nick Morgan -- it focuses on specific ways to engage the audience when you give a presentation.


Yeah! It's rare to find an article that mentions both storytelling (tip #1) and how to bring your audience into your talk.


All the advice shared here is right on. Go ahead and play with these and notice the difference they make!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, June 3, 2014 2:42 PM

#1 Tell a story: Injecting drama into your presentation..what a challenge

Chuck Devers's curator insight, June 5, 2014 8:38 AM

Engaging stories are one of many different ways to pique student interest and also engage families of the students to help bring support.  

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Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers

Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers | Just Story It! Biz Storytelling | Scoop.it
This new class of shoppers cares about style, status, and doing right by the planet. Here's how to reach them.
Karen Dietz's insight:

This article by Mitch Baranowski and Raphael Bemporad is all about the extent of aspirational consumers and how to reach them. This has huge implications for both branding and storytelling -- because they are the largest consumer segment globally.


What is the biggest implication? Branding is not a tool for marketing. Storytelling is not a tool for branding. Instead, both are ways of being. As the authors say, "What’s new here is that Aspirationals don’t want flat, empty statements conveyed in slick ad campaigns. They want brands to embody a deeper purpose." The authors provide links to research plus provide examples.


Storytelling is the way to communicate deeper purpose, vision, values, and beliefs. Story is the way these come alive. Story is the way companies embody them -- it's the ability to walk your talk.


That being said, the 5 ways offered here to engage aspirational consumers all involve storytelling -- your stories give them something to believe in, build a shared story they want to belong to, you can share their stories as a way to amplify their voices plus give them social status, and the body of stories forms a platform for action. 


So get your story on and connect better with this increasingly powerful consumer segment that is only going to grow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Halima Ozimova's curator insight, May 26, 2014 11:20 PM

насчет образовательных продуктов / услуг?!

Mercedes Jahn's curator insight, May 27, 2014 6:49 PM

Tips day..

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Yes! 'Your Story Is Your Strategy' Says Venture Capitalist

Yes! 'Your Story Is Your Strategy' Says Venture Capitalist | Just Story It! Biz Storytelling | Scoop.it
A powerful, compelling, and well-told story is not just marketing, it is your company strategy.
Karen Dietz's insight:

I'm still on vacation but while catching up on emails this morning I did find a couple of fab articles to share with you. Yeah!


This first one is all about the importance of a business having a fab story to tell. No news there. What is different is that the person giving this advice is a venture capitalist. The point of the article is that without a story, money and opportunities are left on the table. If you want someone to invest in you -- whether it's a money-guy or a customer -- you've got to have a story to tell.


Now here's the rub: most businesses suck at telling their story. So use the guides available in this curation (search on 'story crafting') or the various books out there on business storytelling (like my book Business Storytelling for Dummies) to get your story straight.


Enjoy this quick article and I'll be fully back online on 5/5.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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