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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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Business Sense: Storytelling--The Secret Key to Leadership

Business Sense: Storytelling--The Secret Key to Leadership | Just Story It Biz Storytelling | Scoop.it
When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn't just better than the other tools. It's the only thing that works. The basics of leadership storytelling was the topic of my talk at ...


Love this video really hammering home the message that the heart of leadership is all about storytelling from my colleague Steven Denning.


In the video he notes that most leadership stories don’t work. The stories that most leaders tell are ineffective or even counterproductive. And he describes the four main characteristics of leadership stories that do work.


Go watch this video now and up your leadership game!

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Karen Dietz's comment, March 11, 2012 6:18 PM
Thank you again Gimli :)
Karen Dietz's comment, March 11, 2012 6:24 PM
Thanks Richard!
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Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference

Sales, Marketing, Big Data, and Stories | Partners in EXCELLENCE Blog -- Making A Difference | Just Story It Biz Storytelling | Scoop.it
Actually, these are best leveraged together---big data and powerful analytics have deep meaning when positioned in the context of powerful stories. Stories give people a context in which to position the analysis provided by the data.


This is a really nice article about how well data and stories work together.


The only piece I would add is this: share your stories first, and then support them with data.  Most often people go for the data first, and then maybe share a story.


So do the reverse and you won't put people to sleep or have them looking at you with a quizzicle eye wondering, "And what does this data mean?"


Story is the meaning-making part of the equation. Data is the sense-making part.


Enjoy!

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Change: Viral Business Transformation Through Stories

Change: Viral Business Transformation Through Stories | Just Story It Biz Storytelling | Scoop.it
There are countless books, articles and papers on change and transformation management. Common for most of them is that their underlying premise is one of top-down management control. I have now come across an entirely different approach.


Change is in the air and oh, how I love this article about a newer model for getting organizational change done -- Viral Change!


When a company starts working with stories, it requires re-thinking current models because the dynamics of storytelling (i.e memory, simulation, conversation, listening, sharing, ethics, etc.) demand different models and implementation strategies. 


This article very clearly spells out why most org change efforts fail, and the different thinking/models that we need in order to be successful.  That is because stories are key to change success but they won't work as well in our current approaches.


The author discusses the 1) two worlds of change management, 2) a change model focused on behaviors, 3) selecting change agents, and 4) using storytelling.


There is a book cited "Homo Imitans" by Dr. Herrero Leandro -- looks like I'm ordering a new addition to my library!

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Karen Dietz's comment, March 1, 2012 8:41 AM
Thank you for re-scooping the article! Have a great weekend coming up :)
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Create an Effective Presentation

Create an Effective Presentation | Just Story It Biz Storytelling | Scoop.it
Nick Morgan, CEO of Public Words, explains five key steps to engage any audience....


Wow -- what a great, simple, full of how-to tips 3 minute video on creating a great presentation.


Everyone has trouble with presentations. But if you follow Nick's steps, many of your challenges will be solved. I really like the 5 story categories he shares and his translation of those stories into business themes. Makes tons of sense.


Of course I like that he leads with 'Tell a story." I repeatedly find that when a speaker can tell a story, then issues of body language, expressions, tension, and fear of forgetting what he/she wants to say all lessen or disappear


So start there and follow the rest of the tips for a winning presentation.

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Karen Dietz's comment, February 25, 2012 1:00 PM
Thank you for sharing this!
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John Hagel: Resolving the Trust Paradox [re: biz stories]

John Hagel: Resolving the Trust Paradox [re: biz stories] | Just Story It Biz Storytelling | Scoop.it
I love paradox, as anyone can tell from the name of the research center that I run with John Seely Brown in Silicon Valley – the Center for the Edge. Paradox is basically a puzzle, often juxtaposing two elements that...


This post by John Hagel goes under the category of "Thinking better about biz storytelling."


Sharing stories builds trust. This is a wonderful thing. But as John shares, it's a double-edge sword. Here's the paradox the author discusses: "In a nutshell, here’s the paradox. Everyone thinks that trust is important. Yet, at the same time, trust in individuals and institutions is eroding."


What does this mean to you as you share your business stories? "It turns out that the very practices that helped us to build trust in the past are now contributing to the erosion of trust," says Hagel.


He then discusses new approaches to building trust: vulnerability, will, being forward-looking, and others.


This article is a must read to be able to respond to today's always shifting business landscape. And so can more consciously work with your stories to keep you successful.

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Karen Dietz's comment, February 24, 2012 5:44 PM
Yeah, he is one of my favorites too! Have a great weekend Jan :)
Karen Dietz's comment, February 24, 2012 5:47 PM
Thanks for re-scooping this Jan! Glad you liked it. Cheers :)
Karen Dietz's comment, February 26, 2012 8:08 PM
Thanks for re-scooping this Susan! Have a wonderful week :)
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The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger

The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger | Just Story It Biz Storytelling | Scoop.it
What can a once-obscure period television drama teach us about effective writing, content marketing, and engagement online? Turns out, just about everything ...


What a creative post! And I like the 4 points the author makes about crafting  your business stories for maximum impact:

  1. Build your story around real people/characters
  2. Include a compelling problem (high stakes)
  3. Add drama (contrast, truisms, conflict, etc.)
  4. Present new possibilities


The author does a great job in giving you specific business examples (sales letters, landing pages, and the like) for the 4 points above.


Enjoy this innovative twist on marketing and business narratives.

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Leadership as Narrative: Idea #1… We’re All Artists

Leadership as Narrative: Idea #1… We’re All Artists | Just Story It Biz Storytelling | Scoop.it
A few weeks ago I read the criticism that flew at the UK Labour leader from within his own party for his coming up short on energy, strategy and narrative.

As a lifelong student of leadership I...


Love this post for 2 reasons: 1) it is framing leadership as art) in a way that is uncommon, but fundamentally true; and 2) that leadership is all about narratives.


Leadership as art is not a new idea, but you certainly do not hear about it often enough. And then linking leadershp to both art and narrative is critical piece.


The author helps us reframe our work from 'manager', 'businss owner', 'executive', to artist: "someone who creates things that move people."


Brilliant. "If you’re someone looking to influence and you get that you’re creating a story that inspires, confuses or bores, then can you get started in building a narrative that is compelling..."


Go grab the rest of the insights in this article and validate your artistry!  Then read the authors next article on Leadership as narrative: Idea #2 – Don’t just tell stories, build a narrative  http://muchclearer.wordpress.com/2012/02/07/dont-just-tell-stories/ It's a gem too!

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The Secret Structure of Great Talks: Nancy Duarte

The Secret Structure of Great Talks: Nancy Duarte | Just Story It Biz Storytelling | Scoop.it
From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. At TEDxEast, Nancy Duarte draws lessons on how to make a powerful call-to-action.


Go watch this video on story structure and getting your ideas across now.  It is not to be missed.


We all have great, amazing, fantastic ideas -- some that could change the world.


Not knowing how to communicate these ideas robs the world. 


I can't tell you how many opportunities have been lost because business owners and executives could not tell a compelling story to enroll people in their vision.


Nancy Duarte provides the structure for how to tell a compelling story to communicate your ideas. Watch the video and start using her advice now.

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hzwicker's comment, February 8, 2012 7:04 AM
Where is the link to the video?
Karen Dietz's comment, February 8, 2012 12:17 PM
Hi hzwicker -- just click on the title of the article (in blue) and it will take you to the video. Thanks for asking! Let me know if you have any other questions. Karen
Karen Dietz's comment, April 11, 2012 3:10 PM
Thanks for re-scooping this Gary! Enjoy the rest of your week :)
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Lessig, Creativity, Copyrights & Web 2.0 Storytelling | raptnrent.me

Lessig, Creativity, Copyrights & Web 2.0 Storytelling | raptnrent.me | Just Story It Biz Storytelling | Scoop.it

"re: 7 things… Creative Commons, Web 2.0 Storytelling -- Larry Lessig gave a great TED talk on the need for copyright reform. It’s good to watch for his storytelling style as well as the content"

 

This is a TED video of Larry Lessig, frounder of Creative Commons, giving the following talk: How creativity is being strangled by the law.

 

It's fabulous! On several levels.

 

First -- the background: about copyrights, creativity, and the stories we share. I love the very engaging history lesson he gives (via sharing awesome stories) about copyrights.

 

Second -- his presentation with stories woven in. Masterful.

 

Third -- the message about the future of Web 2.0 storytelling. Even though discussions on SOPA were tabled in Congress, the  issue of copyrights and ownership of creative material will continue to be debated.  Watch this video for a solution that protects our creative storytelling.

 

Ethics and permissions in storytelling is very important (read my Ethics guide at http://www.juststoryit.com/howto). Lessig's talk is critial to add to our knowledge bank so we can engage in Web 2.0 storytelling with ease and confidence, not criminaly or unethically.

 

Go watch the video now. Thank you fellow curator John Randall for this piece!


Via John Randall
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Marketing - It’s All About Storytelling and Emotions

Marketing - It’s All About Storytelling and Emotions | Just Story It Biz Storytelling | Scoop.it
The best way to unite an idea with an emotion is by using storytelling.


Imbuing your business story with emotion is one of the keys to creating compelling content or presentations. And this article highlights this story element and why it makes sense in our business stories.


Emotion ranks as one of my top 3 elements that every story needs. The other two are contrast and sensory material (see, hear, touch, taste, smell). When you add these elements to a story arc that includes a problem + resolution, you've got a winning combination.


Enjoy reading this article for additional insights into the power of emotion in business stories, marketing and branding.


I like the quotes, too!

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ROI Through Storytelling - Chief Learning Officer, Solutions for Enterprise Productivity

ROI Through Storytelling - Chief Learning Officer, Solutions for Enterprise Productivity | Just Story It Biz Storytelling | Scoop.it

When told well, stories add meaning to metrics. Learning leaders should embrace the skill to convey business impact and show the worth of a leadership development program.


I love this article for its idea about ROE for leaders: Return On Emotion.


How do you deliver ROE? Through stories, says the author.


Gain additional insights into this notion by reading this article.  And let's start working on our ROE!

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Leveraging Digital Storytelling and Social Media to Build Your Organization & Network

Digital storytelling and social media have taken the communications world by storm. Bay Area nonprofit EARN, has harnessed these innovative tools to transform and bolster their communications and outreach efforts. EARN leaders walk through their best practices, powering your communications strategy and building your network in the process. Learn to articulate the importance of storytelling and social media to key organizational decisionmakers, begin building a story database and social media presence for your organization and create a strategic communications timeline around an upcoming moment of opportunism.


Love this video.  It is geared for nonprofits but the same principles apply to any business!


The speakers start the typical way, and then quickly stop and move to storytelling.  It's a great game-changer to what we typically experience.


I really like how the speakers walk us through how they established storytelling as a core competence, and the best practices they've established for themselves that you can also adopt.


This video is long (53 minutes) but chock full of great material and insights for applying storytelling to social media, websites, promo material, etc.

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The Art + Science of Using Stories to Influence Decisions

Stories. They’ve been around as long as humans have walked the earth. Should you use them in your con­tent? Yes. That’s easy. The hard part?


What a nifty SlideShare presentation. Easy to view and get the points. Enjoy learning how stories influence decision making!

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What's Your Influencing Style? Storytelling's Role

What's Your Influencing Style? Storytelling's Role | Just Story It Biz Storytelling | Scoop.it
Effective leadership today relies more than ever on influencing others — impacting their ideas, opinions, and actions. While influence has always been a valuable managerial skill, today's highly collaborative organizations make it essential.


Whether you are a CEO, busines owner, senior executive, or manager -- your ability to influence directly relates to your success.  


This article talks about the 5 types of influencers and helps you figure out which one you are.  In addition, there's a link to an assessment you can take to really find out your influencing style, and another link to identifying 9 primary influencing tactics. Very cool.


Of the 5 styles listed, 2 are deeply connected to storytelling abilities -- Inspiring and Bridging.


As the authors ask at the end, "What's your influencing style? And what are you going to do about it?"

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Biz Storytelling at Work...Your Storytelling Brain | Think Tank | Big Think

Biz Storytelling at Work...Your Storytelling Brain | Think Tank | Big Think | Just Story It Biz Storytelling | Scoop.it
Your Storytelling Brain http://t.co/RQPGybbi via @bigthink - Suggest giving this a look - how are you sharing your business story?


Confabulation and narrative coherence -- how our brian works and the significance of stories for our ability to make sense of the world.  What a great read and video!


The more we know the science behind WHY stories work, the more control we have over the HOW -- art of crafting and sharing our business stories.  


I'm glad this article came along today!

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12 Most Transformational Business Insights From The Last 11 Months -- Lists Storytelling!

12 Most Transformational Business Insights From The Last 11 Months -- Lists Storytelling! | Just Story It Biz Storytelling | Scoop.it
Don F Perkins captures key business insights from the last 11 months.


So cool -- Storytelling ranks #1 and #12! Truly business storytelling is on the radar screen.  Read the rest of the list to get the whole picture and where this may lead in the future.

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Curation As Story – The Importance Of Human Filters

Curation As Story – The Importance Of Human Filters | Just Story It Biz Storytelling | Scoop.it

This piece was written by Jeff Turner who has curated a great conversation from members of a tweetchat #tschat today.

 

The article and review below if from fellow curator Jan Gordon and her Content-Curation-Social Media Scoop.it. Thanks Jan for the article and great review! I then read that another fellow curator, Beth Kanter (Social Media & Nonprofits Scoop.it) created the graphic that's used here, but for different blog post of hers.  Ahhh, the social nature of the web!


I hope my readers start thinking about any content they are putting together (website, blog posts, curated topics, etc.) as a larger story that should all be hanging together as a coherent piece.

 

Here's Jan's review:

 

There are many forms of curation, I think this is an excellent real life example of the many ways you can use curation to add value for others.

 

I agree with this, no matter what you're curating, it has to have a story that ties it together:

 

"Curation is a form of storytelling. Curation tools need to support this truth."

 

**Collecting content without qualitative human judgement is aggregation, not curation. The best automation tools alone will never replace the ability of a human being to provide meaningful context.

 

****And the best curation, the curation I subscribe to via email, takes context to the next level. It tells a story.

 

**This post is being written, primarily to serve as an example of what I’m calling “social curation.”

 

**The act of curating a conversation, like the one that took place this morning at #tschat, should be a storytelling act.

 

**every act of curation is a storytelling exercise, whether you use a tool hosted on a third-party site, like Pinterest or Storify, or whether you choose to use tools that allow you to self-host your curation.

 

**In the end, the story is what matters. It’s what has always mattered. Have I told a story, or have I simply collected a bunch of links?"

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full post here: [http://bit.ly/uSxFoL]


Via janlgordon
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Beth Kanter's comment, December 27, 2011 8:49 AM
Just noticed that he used a graphic I created! Small world. Good one for my nonprofit curation list.

I really like that last question -- curation is a storytelling act
janlgordon's comment, December 27, 2011 10:06 AM
Beth Kanter -
I love that graphic:-) -

Yes, he makes alot of sense, simple, but to the point
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15 Copywriting and Content Marketing Blogs that Will Make You More Money | Copyblogger

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Copyblogger | Just Story It Biz Storytelling | Scoop.it
Whether you're a professional copywriter or a business owner, read these 15 copywriting and content marketing blogs if you want to make your writing more effective and earn more money.


Well now -- here's a different article than what I typically curate. But once you craft your business stories, you've got to imbed them into your blog, website, other marketing content, and write a bunch of content around them. That's where these 15 copywriting blogs can help you!


It's not enough to simply write or tell your business stories.  We all need to get better and smarter and writing not just great stories, but creating compelling copy.


I've check out the blogs on this list and will definitely keep up with several of these. Ben Settle's looks great, as does Harrison Amy Copywriting, Men with Pens, Success Works, and Works That Begin With You.  And The Rant looks like it will provide the occasional much needed kick-in-the-pants!


I hope these blog writers really help you write great material.


Thank you Copyblogger for putting this list together!

...

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Cognitive Biases in Times of Uncertainty--Telling Ourselves A New Story

Cognitive Biases in Times of Uncertainty--Telling Ourselves A New Story | Just Story It Biz Storytelling | Scoop.it
We live in a world of increasing pressure and uncertainty, driven in large part by digital technology infrastructures.


Author John Hagel goes on to explain a vicious business mindset we face today that constricts our opportunities and keeps us either stuck, or trending downward.


There are several pieces contributing to this limiting cycle and the narrative we tell ourselves, and each other, is a HUGE part of the problem


Hagel documents the threat-based narrative we are surrounded by and its consequences for our businesses (and political life):

  1. Protectionism
  2. Polarization
  3. Short term focus
  4. Magnified risk while sacrificing potential rewards
  5. Urgent reactionism
  6. Uniformity versus innovation
  7. Minimal trust


This is not what we want for 2012. As writer Salman Rushdie says, "Those who do not have power over the story that dominates their lives truly are powerless, because they cannot think new thoughts."


In other words, if you want different results, change the story you are telling yourself.


Hagel brilliantly lays out the mindset problem and narrative we face today, and offers us an alternative.  The alternative starts with sharing a new narrative, and then supporting structures to make it real.


Read this article.  Shift the story. Add reinforcing structures to your business. You can do this in your own life and business -- you don't have to wait for some powers-t0-be to take action first. 


In this case, it is all about you!

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Meri Walker's comment, January 8, 2012 11:38 AM
Just back from 5 days with Byron Katie in Los Angeles and this is precisely what she teaches with The Work. What a great piece! Thanks for sharing it, Karen.
Karen Dietz's comment, January 8, 2012 2:02 PM
Glad you like it Meri! Byron Katie's work is fabulous. I've been talking a lot about this article a lot lately because I think it is so important for people to get. Have a great weekend!
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The Folk Process (and Storytelling) -- To Change The World

The Folk Process (and Storytelling) -- To Change The World | Just Story It Biz Storytelling | Scoop.it

The most important aspect of folk songs, is that they usually tell a story. The way the story is told reflects on the people who passed the songs on, giving them real history and emotion.

 

Ahhhh, music to my ears! As a folklorist, I love this article because it shows the dynamic nature of storytelling and folk music. It's a great lesson on longevity, the power of stories and music, and how they both morph through time yet carry still stay the same.

 

Who are the folk? Well, they are not the romanticized happy peasants in the field.  They are you and me.  We are the folk, who constantly create stories, music, song, dance, poetry, fashion, craft and a whole host of creative expressions in response to our world. These are just some of the ways we express the human spirit.  

 

While this post deals specifically with music, we make the exact same points about stories.  I always laugh when a blog post is all about how storytelling is transforming into something new and unheard of before.  I laugh because they don't know history, or folklore, or the dynamic nature of folk traditions, art, or revolution. Read the post and watch the videos to really 'get it.'

 

Want to spark change? Want to create/support a revolution? Be a folk. Tell a story, sing a song -- just bring universal themes and truths (as expressed in past stories & music) from the past into the present to create the future.


What does this mean for your business?

  1. Read this post to learn more about how stories/music change through time yet remain familiar to us.
  2. Realize that the stories you share today will change and morph through time.
  3. That people change because a story's universal themes connect with them and give them a framework for understanding and taking action.
  4. Connect your business stories to universal human themes (see Bobette Buster's video in this collection under the Tags tab) for greater impact and shareability.

 

Thank you Gregg Morris @greggvm for this sharing this post!


Via Gregg Morris
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Karen Dietz's comment, January 6, 2012 8:17 AM
Wow Gregg -- what a find! I'm tickled you curated this and can't believe i missed it. Have a great weekend!
Gregg Morris's comment, January 6, 2012 9:22 AM
Hi Karen! Liked it a lot my own self. :-) Hope you have a great weekend too!
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The Art of [biz] Storytelling

The Art of [biz] Storytelling | Just Story It Biz Storytelling | Scoop.it
Storytelling: Marketing and advertising have changed irrevocably. Organizations are now telling stories to connect with customers.


I love these stats the author shares: "... consider 80 percent of business decision makers prefer to get company information in a series of articles vs. an advertisement. Sixty percent say company content helps them make better product decisions." Wow!


But she doesn't stop there: "Content = storytelling. That’s it. Simple really." And then, "Storytelling isn’t hard. But it’s not easy either."


So true on both counts! Her advice? Invest in yourself with some storytelling training. Read more of her take on content creation, marketing, and storytelling.


"The reward, in the long run, will be increased content sharing, leading to increased interest, leading to increased sales and customer conversions. And that’s no bedtime fairy tale."


From by @belllindsay at Spinsucks

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Stories That Create Trust

Stories That Create Trust | Just Story It Biz Storytelling | Scoop.it

When the topic of storytelling is brought up in the board room for a company or in the marketing department for a brand, many people expect that they have to create a novel or epic. In fact the stories we speak of in storytelling are small. Sometimes they are just turn of phrases or metaphor. The best way to think of them are to think of the film premise you read on the back of a DVD. They capture nearly two hours of a film into a couple of sentences. From this stories can be expanded or told in chapters but often the essence or premise of the story is told most frequently.


Go read this quick yet uplifting article that reminds us all about the connection between sharing stories and the building of trust, and gives us a few quick tips to help us along the way. 


Thank you fellow curator Gregg Morris for this article.


Via Gregg Morris
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People Don't By the WHAT -- They Buy The WHY (+Story)

TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas w...


This is a 2-year old video with fabulous 'evergreen' insights for us all. I love the model Simon Sinek shares with us, explaining how we normally think/talk. He then goes on to invert the model to show us why great leaders are able to create amazing change.


Start 2012 with a bang. Watch the video and use this model to really make the difference you want to in the coming year.

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Daisy Smit's curator insight, August 14, 5:41 AM

Leiderschap!

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Essential Skills for 21st Century Survival: Part 6: Storytelling

Essential Skills for 21st Century Survival: Part 6: Storytelling | Just Story It Biz Storytelling | Scoop.it

"In today’s polarized and fractured narrative landscape, the winners are those who can get above the noise and weave new mythologies that act as a beacon of light for the path ahead."


THE ORIGINAL LINK IS BROKEN! HERE IS THE NEW ONE: http://emergentbydesign.com/2011/12/10/essential-skills-for-21st-century-survival-part-6-storytelling/

How here's some great food for thought about storytelling, how our cultural landscape is changing, and new stories that are emerging via businesses. The author suggests we've fallen into a myth gap.  As the author says, "People are disillusioned and lacking trust, and a new story infused with simplicity, aesthetics, beauty and grace will go far."


Are your stories big enough? Are they sustainable over time and space? Do your stories touch on the qualities the author lists?


I would love to know what do you think about this article & video and how it might shape your thinking/actions in 2012.....

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Neuroscience Proves Why Your [Nonprofit] Stories Move Supporters To Action @johnhaydon

Neuroscience Proves Why Your [Nonprofit] Stories Move Supporters To Action @johnhaydon | Just Story It Biz Storytelling | Scoop.it

"In your brain, you have neurons called “mirror” neurons. These brain cells are essentially the “soft-wiring” behind empathy. It’s why you feel sadness when a friend is struggling, and happy when they overcome an obstacle. You experience their ups and downs as if they are yours.


This video explains more about the science behind empathy. You’ll learn why stories work better than stats in your online (and offline) appeals. You’ll learn why pictures elicite a strong emotional response than text."


Don't let the title fool you -- even though this is slanted to non-profits, we all need to know this information.


By watching this video (which takes very complex notions and breaks them down into simple-to-understand chunks), you will learn a alot about empathy. I quibble with a few points, but overall it's a good synopsis.


What is the connection to story?  Well, by sharing a story you connect with your audience through empathy.  So the more you understand about how and why empathy works, the more you will master business storytelling. 


Enjoy the video and let me know what you think!

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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!