Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Why Relationship Marketing is Important for Businesses

Why Relationship Marketing is Important for Businesses | Just Story It! Biz Storytelling | Scoop.it
In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.Mari shares how rel (Businesses need #listening skills!


Biz story telling is all about relationship marketing. In this 8 minute video, learn more about relationship marketing in today's technology climate and gain great tips for how to do this more to gain more business. The video is with relationship marketing expert and fellow San Diego resident Mari Smith.


Enjoy!

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Saving the World with Simple Pictures: Visual Storytelling

Saving the World with Simple Pictures: Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it

"Creativity under constraint, sound judgment in uncertain environments, rigorous thinking amid complex ideas -- these are the skills taught by the arts. Dan Roam contends that these skills are needed more than ever in business and politics."


Love love love this video by Dan Roam! Here he eloquently explains how simple pictures can save the world. It is visual storytelling at its finest.


Storytelling is very powerful for sparking change. Visual storytelling is equally as powerful


Learn more about this -- and you too can become a visual storyteller! Dan points the way.

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Awesome! Making Memories [Stories] and Motivating Loyalty

Awesome! Making Memories [Stories] and Motivating Loyalty | Just Story It! Biz Storytelling | Scoop.it
This simple, true story of an encounter that Barbara Glanz had at one of her speaking engagements defines what good customer service means.


Love love love this video! In and of itself it is fabulous and I know you will thoroughly enjoy this 3.38 min. story that is both profound and touching.


And the message is all about storytelling. When a story practitioner advises a client to craft stories people can share about them, what they are REALLY saying is, "create memories/memorable experiences for people." From those memorable experiences and memories stories will flow -- which they will share and share and share.


Go watch the video. Think about the message. And start asking/answering the question, "How can I create memories/memorable experiences with my customers that they will then share as stories?"

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Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual

Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual | Just Story It! Biz Storytelling | Scoop.it
The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy.  The questions that the narrative designer or transmedia storyteller asks herself are: What social...


While this article is maybe a bit overbuilt for our common business stories that we craft and share, the questions posed here are dynamite.


Almost all of our business stories should be designed to move people to action.  That's the difference between Hollywood stories and business/nonprofit/social cause stories.


This article walks you through the essential questions you need to be asking yourself as you craft your business stories.  And gives some great diagrams to illustrate the story dynamics & engagement process.


Some of the other diagrams about creating an entire story world for transmedia storytelling could also be useful. It just depends on how you want to strategically design and use your stories.


So there are insights to be gleaned from this article on several different levels.  Enjoy!

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Rowan Norrie's comment, February 2, 2012 4:50 AM
Great article Karen! Lining up some ideas for my own storytelling and will look to using this.
Karen Dietz's comment, February 2, 2012 11:00 AM
Glad you like it! Yes, I am doing the same as I rework my website. May your stories continue to build your business, while having fun in the process!
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Storytelling in Business (1) - It's All About Engagement...

Storytelling in Business (1) - It's All About Engagement... | Just Story It! Biz Storytelling | Scoop.it

I remember some years ago mentioning to a friend of mine that I believed storytelling was an important art for business and that it was an area in which I intended to specialise: in my naivety, I was a bit taken aback when his reaction was to ask “what’s the point of that then?"


Been there! And I love how this author Jim Pirrie answers his friend.


He goes on to say, "If we can re-learn how to engage with our colleagues and economy as communities, and engage with the myths that underlie them, then people will engage with us. And when people engage with each other - when people turn up as individuals and show that they care - then extraordinary things can start to happen in communities. New stories start to emerge and new outcomes become possible."


Get the skinny on engagement -- employee or customer -- with this article and how/why storytelling is the key.

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Neuroscience Proves Why Your [Nonprofit] Stories Move Supporters To Action @johnhaydon

Neuroscience Proves Why Your [Nonprofit] Stories Move Supporters To Action @johnhaydon | Just Story It! Biz Storytelling | Scoop.it

"In your brain, you have neurons called “mirror” neurons. These brain cells are essentially the “soft-wiring” behind empathy. It’s why you feel sadness when a friend is struggling, and happy when they overcome an obstacle. You experience their ups and downs as if they are yours.


This video explains more about the science behind empathy. You’ll learn why stories work better than stats in your online (and offline) appeals. You’ll learn why pictures elicite a strong emotional response than text."


Don't let the title fool you -- even though this is slanted to non-profits, we all need to know this information.


By watching this video (which takes very complex notions and breaks them down into simple-to-understand chunks), you will learn a alot about empathy. I quibble with a few points, but overall it's a good synopsis.


What is the connection to story?  Well, by sharing a story you connect with your audience through empathy.  So the more you understand about how and why empathy works, the more you will master business storytelling. 


Enjoy the video and let me know what you think!

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How to Give a Gift of Emotionally Engaging Content | Content Marketing Institute

How to Give a Gift of Emotionally Engaging Content | Content Marketing Institute | Just Story It! Biz Storytelling | Scoop.it
Here are some tips for creating and distributing your content as an emotionally engaging story.


Way to go Raf! The author of this article, Raf Stevens, really spells it out for us here -- how to create emotionally engaging content with storytelling.


What I particularly like about this article are the questions the author asks us to help us create better, more engaging business stories.  


And he shows us how he engages fans in other ways.


There is lots of good material here with practical tips and how-tos for us all.

...

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The Power of Storytelling – Takeaways from Social Media for Nonprofits in Atlanta

The Power of Storytelling – Takeaways from Social Media for Nonprofits in Atlanta | Just Story It! Biz Storytelling | Scoop.it

"The Global Soap Project is a small non-profit that began in 2009 with a beautifully simple concept: collect a portion of the 2.6 million bars of partially used soap disposed of every day by U.S. hotels, reprocess it into new bars and distribute it to people left vulnerable to disease due to lack of proper hygiene and sanitation supplies."


Well, that's is just the start of the story.  What I love about this post is the realization that "Moving the story from HOW to WHY is critical."


The beginning of the story above is all about the HOW.  But once you move the story to the WHY (what life is like without having soap), the world opens up and readers engage.


So true, so true.  There is more here.  Read the rest of the article for for insights and inspiration from storytelling in the non-profit world that we can also use in for-profit businesses.

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3 Powerful Game Dynamics That Create Brand Superfans | Fast Company

3 Powerful Game Dynamics That Create Brand Superfans | Fast Company | Just Story It! Biz Storytelling | Scoop.it
Game dynamics can be used for everything from making school less awful to making people less lazy. (Yes, I’m talking to you: Put down the donut and pick up the Nike Plus!


What does this have to do with biz storytelling?  A lot actually.


First, understand that listening to and sharing stories is a form of deep play -- it's fun and enjoyable and completely engaging if done well.


Gaming is also deep play -- it's fun and enjoyable and completely engaging if done well.


Often in business we create our stories, slap them on our website or bring them into our presentations.  Often that is enough to keep the pipeline of prospects flowing.


But in today's competitive marketplace, what can you add to keep your competitive edge, engage customers even more, and generate raving fans?


Adding gaming dynamics to the mix.  Read this article for 3 simple types of gaming dynamics you can add to your storytelling & marketing for a winning mix.  


And read the previous article on linking ads to storytelling for great content.  Reviewing both together should give you a wealth of creative ideas for your marketing next steps.

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Influence Through Stories -- An Excellent How-To Video #1

Influence Through Stories -- An Excellent How-To Video #1 | Just Story It! Biz Storytelling | Scoop.it

This is an excellent 20 minute video by entreprenuer Ty Bennett about how to tell stories that engage, persuade and move people to action.


This is every business person's dream and Ty gives solid advice in this video that you won't get elsewhere.


I've taught business storytelling for over 10 years and even I learned a few great things watching this!


This is the first of 3 videos. May all three give you as much good advice as this first one.

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Dynamics of Storytelling -- Brene Brown: The power of vulnerability | Video on TED.com

Dynamics of Storytelling -- Brene Brown: The power of vulnerability | Video on TED.com | Just Story It! Biz Storytelling | Scoop.it
TED Talks Brene Brown studies human connection -- our ability to empathize, belong, love.


Good heavens -- what does the power of vulnerability have to do with business storytelling?


Everything, actually.


Business storytelling is about sharing your personal stories, and listening to the personal stories of others (not necessarily in that order).


The ability to show vulnerability is one of the key factors in being able to tell any kind of compelling story.


Vulnerability, courage, authenticity and connection are all deeply involved in powerful storytelling that engages.


Watch Brene Brown model compelling storytelling and take notes on how she displays vulnerability without being sappy or condescending.


And get a terrific education on how and why vulnerability is so important.

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Getting Your Brand Story to Stick: The science behind making an emotional connection - Active Insights by Hanson Dodge Creative

Getting Your Brand Story to Stick: The science behind making an emotional connection - Active Insights by Hanson Dodge Creative | Just Story It! Biz Storytelling | Scoop.it

This is a quick article with many good points to remember when focusing on your branding and increasing its stickiness.  It's all about storytelling or using story elements.

 

Go grab these tips to remove some of the guesswork in branding.

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Fan engagement at Starbucks and Dunkin’ Donuts [No Stories?]

Fan engagement at Starbucks and Dunkin’ Donuts [No Stories?] | Just Story It! Biz Storytelling | Scoop.it
In the previous post, I wrote that Dunkin’ Donuts seems to do better than Starbucks at engaging their fan community.  Let’s look at why. As a regular visitor to Starbuck’s Facebook page, and a subscriber to their emails, I am often puzzled...


THE ORIGINAL LINK IS BROKEN! HERE'S THE NEW ONE: http://www.johnsadowsky.com/fan-engagement-at-starbucks-and-dunkin%E2%80%99-donuts/ 

 

Here's a quick article about the repercussions for Starbucks and Dunkin' Donuts due to their lack of stories in their marketing.

 

Take note all!  The author shares some great ideas for the kinds of stories to be including in your emails, branding efforts, blogging, websites, and social media marketing.

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5 Reasons You Need to Meet in Person (hint: to share stories!)

5 Reasons You Need to Meet in Person (hint: to share stories!) | Just Story It! Biz Storytelling | Scoop.it
My clients are just like yours: They want to Skype, email and text. But here's why you still need face time.


This article is indirectly about story sharing, yet it is a terrific reminder in this age of texting and Skypeing that meeting in person is invaluable and still the richest communication channel we have.


Want to make an impression? What to gain understanding about your prospect or customer on multiple levels? Want to reach a depth of relationship with them? Want to hear their stories and have an opportunity to share yours in more meaningful ways? (That's the tip I would add to make the list 6 in number.)


Then carve out time to meet in person. Take the 5 reasons listed here to heart and gain more business! 

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Social Networking Personas: Who Are Your Customers?

Social Networking Personas: Who Are Your Customers? | Just Story It! Biz Storytelling | Scoop.it
"Untangling the Social Web" is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and busi...


Personas are a great tool for helping you craft your biz stories and connecting more effectively with your customers.


Personas are basically little stories you create about your main customer types (with lots of pics!).  


This article shares 4 social networking Personas and how they interact on line. With this information you can start crafting your stories to connect with the Personas that fit best with your business.


Oh, and by the way -- which Persona are you? I'm the Professional I think :) 


As the author says, "Take a few minutes to review the full whitepaper (it’s free!) Think about your customers and which of the four types suits them best. Then, take a look at your social media posts over the last few weeks. Are you speaking to your audience? If not, it’s time for a new plan."


But before you do that, also check out Carol Pearson's book "The Hero & The Outlaw" (http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_5?s=books&ie=UTF8&qid=1331399222&sr=1-5) which is all about how to identify and use specific archetypes of your customers and how to shape your marketing content and stories towards them.


Thank you to fellow curator Namita Patel for finding and sharing this article! Check out her content at http://www.scoop.it/t/social-media-mashup 

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Karen Dietz's comment, March 11, 2012 10:18 PM
Thanks for re-scooping this! Have a great week :)
Karen Dietz's comment, March 12, 2012 11:15 AM
Thanks for re-scooping this Debra! Have an awesome week :)
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Marketing - It’s All About Storytelling and Emotions

Marketing - It’s All About Storytelling and Emotions | Just Story It! Biz Storytelling | Scoop.it
The best way to unite an idea with an emotion is by using storytelling.


Imbuing your business story with emotion is one of the keys to creating compelling content or presentations. And this article highlights this story element and why it makes sense in our business stories.


Emotion ranks as one of my top 3 elements that every story needs. The other two are contrast and sensory material (see, hear, touch, taste, smell). When you add these elements to a story arc that includes a problem + resolution, you've got a winning combination.


Enjoy reading this article for additional insights into the power of emotion in business stories, marketing and branding.


I like the quotes, too!

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Storytelling Is Overlooked in Workplace Design - Forbes

Storytelling Is Overlooked in Workplace Design - Forbes | Just Story It! Biz Storytelling | Scoop.it

By now you’ve surely gotten the memo: Storytelling is 'it' in business and communication today. But places can, and do, tell stories, too."


This is a great article because it is one of those pieces that continues to expand our notion of storytelling and how to apply its principles for more meaningful and richer experiences in our lives.


In this case, how story dynamics shape our physical environment.  I know I've talked about this before and curated at least one other article about this.  As one trained in researching and analyzing built environments (vernacular architecture and cultural landscapes), I've known for decades how our mental and social constructs show up as expressions in the buildings and spaces around us.


If we are hard-wired for stories, think in stories, and language in stories, then it makes perfect sense that we build storied environments.  Walt Disney knew this and consciously designed his themepark as storied spaces that we move through.  The best architects and city/landscape designers know this.  Yet all too often we are confronted with buildings and landscapes with no soul.  That's a major bummer because those places/spaces do not enliven us, but diminish us in some way.


OK -- off my soap box.  Read this short but meaty article about storytelling and workplace design.  Then cross your fingers people start paying attention and start designing different kinds of spaces for us!

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Story(telling), (selling) or (positioning)?

Story(telling), (selling) or (positioning)? | Just Story It! Biz Storytelling | Scoop.it

To get the story right – to bring your baby to life – you have to understand two things:

1. What “they” care about

2. That complete storytelling isn’t just telling – it’s selling and positioning too.


I really like this post.  It's not directly about crafting stories, but it sure is effectively talking about what needs to happen BEFORE you tell a story.  And that's determining who your audience is, what they want to hear, and then figuring out the key message.


The brilliance here is the author showing us the difference between telling, selling, and positioning. He gives charts and concrete examples to drive the points home. This is critical knowledge to know, and work to do, before you share your stories.  If you do this work up front as part of your story crafting, you will get far better results with customer engagement, loyalty and sales!

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“The Ordinary Girl”: Taylor Swift and the Phenomenal Power of Story

“The Ordinary Girl”: Taylor Swift and the Phenomenal Power of Story | Just Story It! Biz Storytelling | Scoop.it

"What our customers want more than anything else is a sense of intimacy, a personal connection with you and your product or service. And how do we do that? Through telling our story. Story, you realize, is not just a verbal event; it's a whole framework of identity -- including your service or product, your unique message, visual images, and supporting actions."


Yeah! Author Julie Bruce really gets it! This article is great because Juliet clearly articluates how country music singer Taylor Swift uses the power of story to be authentic and build a loyal following.


This is a fabulous how-to articule using Swift as an example. The author deconstructs how Swift makes story work for her, and gives you tips for taking action.  It is well written, with terrific points that will generate ideas for your own business.

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julietbrucephd's comment, January 7, 2012 1:51 PM
Thank you very much for finding my blog, Karen.
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Andrew Slack - The Strength Of A Story (an amazing & inspiring video)

Andrew Slack is creator, co-founder, and Executive Director of the Harry Potter Alliance which takes a creative approach to activism by mobilizing thousands ...

 

This is another of my run, don't walk to watch this video suggetsions.  For inspiration about storytelling, social good, business, imagining a better world, and realizing our dreams -- then this video is for you.

 

This is your potential in sharing your business stories.  Being in business can get hard at times.  Whenever you feel discouraged or are wondering if your stories could possibly make a difference, then watch this video and keep it handy.  You will be glad you did.


Thank you Gregg Morris @greggvm for finding and sharing this!


Via Gregg Morris
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Brand and Social Storytelling: Back-stories!

Brand and Social Storytelling: Back-stories! | Just Story It! Biz Storytelling | Scoop.it
In a sense, to be respected & admired you don't need history as long as you have a "story" http://t.co/YIVpVJYx #branding #marketing...


Well now, here's a thought: "...maybe instead of thinking about your story differs from the competition, think about how your brand story reflects your effort and how that it turn will inspire the consumer to make an effort and in turn elevate their personal story."


This is quite a unique post because the author spends time on the all powerful back-story and its effect on consumers. She gives great examples of how consumer's backstories of your products create more customers who just got to have what you sell.


The article is geared more toward products but could easily be adapted to services (instead of long lines of customers waiting for your fresh baked bread, think of a long waiting list of customers for your servicesthat you are scheduling into next year).


Grab these insights and start working with these different kinds of backstories!

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The Art of Storytelling and Implications for Advertising

The Art of Storytelling and Implications for Advertising | Just Story It! Biz Storytelling | Scoop.it
If you look back across the history of mankind, storytelling has played a vital role in propagating culture, from community to community, across generations.


I'm a little late in curating this article, but I'm glad I waited because when paired with another recent article in this collection, you'll get a double-whammy of ideas and tips.


Let's start first with this article.  I like how the author lays out the importance of storytelling in advertising. And when he says, "In the strictest sense, a story has a narrative ark, a beginning, middle and end; however in advertising we can be looser in our definition" he's actually talking about using story triggers, i.e. bits of material that trigger a story within us.


He then goes on to point out how the UK company Sainsbury has combined ads with rich content.  Are these actually stories?  I couldn't tell.  But the idea is there: link ads and stories in content modules that flow together!


For additional ideas on how to do this that creates more engagement, go read the next article on "3 Powerful Game Dynamics That Create Brand Superfans." It's a winning combo.

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What McDonald’s Teaches Us About Engagement [& Storytelling]

What McDonald’s Teaches Us About Engagement [& Storytelling] | Just Story It! Biz Storytelling | Scoop.it
A recent McDonald's commercial for coffee got me thinking about how best to engage prospects.


Whether or not you like the McDonalds commercial featured here, you've got to give the author big points for showing us how to re-think our marketing and sales, create better customer engagement, and grow the bottom line.


Her insights also will help create stories that connect with customers.  I really like how the author gives specific steps to take towards the end of the article.


When you are able to craft and tell your stories that engage customers, you'll win.  If you craft business stories just because it's a good idea, you'll lose.


Read this article to know the difference for crafting better marketing materials, and crafting better stories.

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B2B Social Media Story Telling | Socialnomics

B2B Social Media Story Telling | Socialnomics | Just Story It! Biz Storytelling | Scoop.it
Some  B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. Wrong.


This a short but great post on shifting your thinking about social media and the power of storytelling for your business.


What I really like, besides the mindset, is the example of how Cisco is using storytelling so effectively.  It's about connecting with your audience and pulling them in, not pushing your company on them.


This is sophisticated business storytelling at its best -- that we all can do.  


Enjoy the post and the fabulous 5 minute video.

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Omar Kattan's curator insight, March 1, 2014 4:12 AM

A brilliant post about Cisco's approach to b2b storytelling from Tim Washer, social media head for Cisco Systems’ SP Marketing group.  

 

Tim discusses various initiatives that focus not on the brand and its products but on helping spread inspiring industry stories that matter to their target audience.  

 

Watch and enjoy their first video from their "Network Effect" web documentary.

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5 Storytelling Tips to Create Engaging Content | Vertical Measures

5 Storytelling Tips to Create Engaging Content | Vertical Measures | Just Story It! Biz Storytelling | Scoop.it
In this excerpt from his Internet marketing book, Accelerate!, Arnie Kuenn shows readers how to tell great stories through content marketing.

 

OK -- this article has been making the rounds for several days now and I've resistend adding it here because I didn't think it was saying anything different than  what has been said before.

 

But then again, I hadn't clicked through to Raf Steven's video in bullet point #3 on "Learn What Makes A Good Story."

 

This video is really great --not just for the content but also for how it was put together.  Good lessons for us all there!

 

And the other piece I like from this post is the video at the end of the Poet's Story.  I orally tell this story every time I teach storytelling skills.  The video is excellent -- but don't just rely on that! Learn the story to share orally with others.  I always ask my audience at the end, "Did the beggar have all the right information on his sign? And how was that working for him?"

 

So enjoy this article -- there are some gems here :)

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