Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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How To Tell A Story—Right Now—From A Master Of Improv

How To Tell A Story—Right Now—From A Master Of Improv | Just Story It! Biz Storytelling | Scoop.it
What we say matters a great deal, but so does what we don’t say. There are times when you just can’t afford to clam up when called upon to contribute.


I love that this article is approaching storytelling skills from the field of improv -- because we receive a couple of good (maybe new) insights.


Like "whatever makes a memory a memory makes it interesting" and "know when to hold back."


Many of these are good common sense rules that can often be forgotten. And I just like that even though when you read closely, a lot of this material sounds familiar, the voice from the improv world makes me think about some of these tips in different ways. That is always a good thing!


Oh, and BTW  -- it is hard to find good articles on story TELLING skills. There is always tons of stuff on story structure and story crafting. But live storytelling skills -- not so much. Another reason I doubly appreciate this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Musical Light Swings on the Streets of Montreal | Colossal

Musical Light Swings on the Streets of Montreal | Colossal | Just Story It! Biz Storytelling | Scoop.it

Here's your Friday Fun!


This post is not really about storytelling, but I bet of you play on these swings you'll have a story to share!


I wish this was local, but no luck. So I'll have to settle for imagining the stories from these photos and delight in the creativity of this interactive art exhibit.


Have a great weekend!

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How to Weave a Story that Instantly Captivates Your Audience

How to Weave a Story that Instantly Captivates Your Audience | Just Story It! Biz Storytelling | Scoop.it
Most writers neglect the power of a story to captivate their audience immediately ...


This is a quick article with several key messages. But the one that strikes me is that when crafting a story, the most interesting beginning that gets reader's hooked, is often found in the middle of the story.


So true! And I love the example he uses to demonstrate this tip.


Beginnings and endings of stories are always hard for those new to storytelling. Even veteran storytellers could benefit from the author's tip here.


Think about your stories -- do they need an upgrade by exploring their middles and finding a more compelling opening?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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A Presentation App That Forces You To Tell Better Stories

A Presentation App That Forces You To Tell Better Stories | Just Story It! Biz Storytelling | Scoop.it
The dangers of bad a PowerPoint presentation are manifold. It might just mean putting your audience to sleep, or running afoul of the High Council of Information Design.


Now here's something that looks promising! I'm downloading the storytelling app now to my iPad so I can start playing with it. I'll let you know how it goes.


We all need better and easier tools to create digital stories. Part of the trick is figuring out which one YOU like. So I'll keep posting different apps and technologies that appear so you can try them out and decide which one works best for you.


Have fun with this one! If you try it out, what do you think of it?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Here's How to Listen to Your Customers & Go From Good to Great

Here's How to Listen to Your Customers & Go From Good to Great | Just Story It! Biz Storytelling | Scoop.it

From Karen: Below is a review written by my fellow curator Jan Gordon for her Curation, Social Business, and Beyond Scoop.it. Both the article and Jan's review are great!


I re-scooped this piece from Jan because a foundation storytelling skill is listening -- and here is how listening and working with the unconscious and archetypes pays out (read below). Now if we could only get the dynamics of story sharing into the equation we'll be even better off!


Thanks Jan!


This piece was written by Bolivar J. Bueno for MarketingProfs. I selected it because I thought the suggestions were excellent.


Jan Gordon:


Whatever you're doing to build an audience, customer or client base, listening at deeper levels is crucial for your business success.


Engaging online with customers is not unlike real life. The difference is we have social media/networks and great tools to help us really get to know them and speak to their listening, then deliver solutions


Intro:


"Years of research have revealed that the single most important factor that separates the good companies from the great companies Adidas from Nike is the ability to listen to their customers. That's the starting poing".
 


Excerpt:


"Dominant organizations, are those that can discern meaning from the information given. In other words, they're doing more than listening. They're hearing. And they're deriving their direction from what they hear".


How, exactly, does such effective listening work?


Here is what caught my attention:


Understand the unconscious


**A vast majority of human experience, communication and thought take place on an unconscious level - this is the first step to listening to the customer.


**We're continually taking note of the enviornment around us - how people interact within that enviornment and what role we play as individuals


**That information has a profound role in guiding customer behavior


**Truly effective communication means being able to listen on

multiple levels to what is said and what is left unsaid



Access Archetypal Images: A single image is worth a thousand words for a simple reason:


**The unconscious mind does not bother with language. Symbols, pictures, and iconography speak directly to your customer's psyche,


**bypassing and transcending all other forms of communication to take on the leading role in influencing your customer.


Listening, then, also means understanding which archetypal images resonate most with your customers and are the most relevant to them.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/PA0xBk]


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janlgordon's comment, September 17, 2012 12:49 PM
Thanks Karen, love your feedback, made my day!!
Sean Goldie's curator insight, October 17, 2013 2:33 PM

We live in a world made of stories


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The Best Of TED on 'Story' - TEDxEaling, Inspire, connect and educate

The Best Of TED on 'Story' - TEDxEaling, Inspire, connect and educate | Just Story It! Biz Storytelling | Scoop.it

In the run up to TEDxEaling 2012, we will be sharing the very best TED talks on story, creativity and imagination. Updated three times a week.


I've curated earlier that this TED-X event devoted to storytelling was happening and wishing I could go. In marketing the event, the organizers have put together this list of the best of TED videos related to storytelling. 


Some I've curated here, some are new to me (oh goody! new stuff to explore!). What's missing are the videos by Brene Brown, Bobette Buster, Jane McGonigal, and Amy O'Leary that are part of the Just Story It collection. So add these to the list!


Enjoy exploring this list and if I find ones here that I like, I'll curate them too. And let me know which ones you like!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | Just Story It! Biz Storytelling | Scoop.it

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.


What a great article by Eric Friedenwald-Fishman for Stanford Social Innovation Review.


I like that he immediately identifies that many organizations, when they think they are telling a story, actually are not. So so true.


I also like that he mentions that organizations who do manage to tell a story well, also spend the resources needed to disseminate it. Too many businesses forget this essential piece.


The 8 tips he shares that create a powerful story that moves people to action are solid. What is unique is his tip The Power of the People -- where he advocates "Amplifying the voices of the people most affected by an issue increases the story’s authenticity and relevance. Including quotes, testimonials, eyewitness accounts, and personal narrative makes the story more interesting."  This point is often unrecognized in org story circles.


All in all, I like how Eric languages these tips -- many will be familiar to you, but hearing them in a new way always opens our minds to new insights or ideas.


In the end, the author asks how to put these tips to good use. He offers 4 questions to get us started that again, are different than what you typically read.


Enjoy this piece!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Welcome to the Official site for Talk Like A Pirate Day - September 19

Welcome to the Official site for Talk Like A Pirate Day - September 19 | Just Story It! Biz Storytelling | Scoop.it

Hey Folks -- get ready for Talk Like A Pirate Day on September 19th!


It's Friday, time for some fun, and for my family this is one of our favorite days! We practice our Pirate expressions, collect new ones each year to try out, and call our family members to swap our swashbuckling lingo. I even answer my business phone that day with a hearty "Ahoy Matey!" Everyone laughs. Having conversations like a pirate is fun!


So get your Pirate game on -- you've got plenty of time to practice. Shiver me timbers, now go have a blast!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Verone Medley Travis's comment, September 8, 2012 9:34 AM
I missed this last year and want to do it and get my office maties to do it, too!
Victoria Morgia Jamolod-Umbo's comment, September 14, 2012 11:03 AM
Yes! It is time to have a little fun for the family. This is a timely development!
Karen Dietz's comment, September 20, 2012 12:47 PM
I hope you all had fun yesterday talking like pirates!
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Data visualisation success hinges on solid storytelling skills

Data visualisation success hinges on solid storytelling skills | Just Story It! Biz Storytelling | Scoop.it
Learn more about the value of data visualisation. Tableau's Jock Mackinlay explains why data is inert and worthless without the twin practices of visualisation and storytelling.


This is a quick piece that makes some valuable points. Frankly, I'm not a hard-core data head. Yet I love looking at spreadsheets, bar charts, line charts and other visual displays of data in order to make meaning of the material and spot trends. 


There is a whole science to displaying data in meaningful ways (see Edward Tufte's work) that we don't need to go into here. But what I like about this article is that it points to the fact that all the data in the world is meaningless until you can tell the story about what it is saying and what it means.


Storytelling and data go hand-in-hand.


Truly, those of us in the field of business storytelling need to build our data skills. And data-geeks need to develop their storytelling skills. Sounds like a match made in heaven!


Here's another aspect of storytelling that this article alludes to: yes, we all know it takes time to share a story and in this fast-paced world, it is not uncommon to hear "But who has the time?! Just give me the data to share. We've got to get moving!"  Ahhhhh -- huge mistake! Taking the time to share a story in the beginning makes projects go much more quickly. 


That sounds counter-intuitive, but I experience this phenomenon again and again.


Read the article for additional points on how the marriage of data and storytelling make for better decision making. They are worth remembering.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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How to turn your power point sales presentations into a “Buying Simulator" -- via Stories

How to turn your power point sales presentations into a “Buying Simulator" -- via Stories | Just Story It! Biz Storytelling | Scoop.it

I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.

Keep this article/outline handy because it works!!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it

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Fab Biz Story Example for Marketing!

Fab Biz Story Example for Marketing! | Just Story It! Biz Storytelling | Scoop.it

I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!


But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it. 


If you are not able to read the text on the photo above, here is the story:

"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."


What a hoot! And you can do this too for your biz :)) 


Have a wonderful holiday weekend everyone and chat with you next week. 


Keep sharing your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Magic of Visual Storytelling: A Rhetoric for Beginners

The Magic of Visual Storytelling: A Rhetoric for Beginners | Just Story It! Biz Storytelling | Scoop.it

The following is a collection of thoughts regarding the concept of a ‘story telling’ image. Rather than an in-depth instructional tutorial, the following is more of a rhetoric that seeks to persuade and inspire you to develop your creativity and to start taking shots that matter; shots that communicate something meaningful to the viewer.


Here is what I like about this article -- it reminds us that as we go about our work in the world, there are plenty of places to take photos that can be used as story triggers.


If we can stop, pause, take a breath, look around, and approach our world with curiosity and creativity, we will often find photo opportunities that begin to share a story.


I make the distinction between a photograph telling a story and one that triggers a story because I think most photos trigger stories. You can see this happening in the examples the author shares. First, the photos need interpretation, which the author does. 2 of the 3 photos shared are about Australia and without the context of the culture and history of Australia the immediate impact of the photos on me sitting here in in the US are minimal. The 3rd photo is intriguing and does get me to interpret the photo on my own and start creating stories about it.


The take-aways for us in business? Stop and see what is around you, notice opportunities in your work for taking photos, get creative, and snap images that you can use as story triggers to share with the world about your work.


There are some nice additional insights here to get your creative juices flowing, so don't miss reading the rest of this post!


Thank you Giuseppe Mauriello for finding this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Four Kinds of Burning Platforms | Conner Partners

The Four Kinds of Burning Platforms | Conner Partners | Just Story It! Biz Storytelling | Scoop.it
I promised to curate the next article by Daryl Conner on the four types of burning platforms stories and how they are used in org change work. Well, here it is -- and it is really good.

Any leader, business, or consultant needs to know the particulars in this article. Here is a sneak preview -- the burning platforms stories are NOT really about creating urgency for change.

I appreciate Daryl for clearing up these misconceptions about this story. And don't forget to read his first blog post about the burning platform that I curated below.

This review is written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Billy R Bennett's curator insight, December 11, 2012 9:01 PM

Karen Dietz curated this article by Daryl Conner on four types of burning platforms.  A burning platform is a concept leaders use to define the reason for change.  As Daryl points out this may be based on a negative problem  based appeal or a positive, future opportunity.


Which is better?


Research on personal change has reported greater long term success with positive images.    In most serious change projects, we usually use both. 


You cannot and should not hide business challenges from employees.  


However, once they understand the challenge they will then want to hear your reasoning about why they should consider giving more of themselves to the organization.   I would make it good.


www.pyramidodi.com 

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Structure vs. Strategy — Don't Get Mislead By Celebrity Author-Speak

Structure vs. Strategy — Don't Get Mislead By Celebrity Author-Speak | Just Story It! Biz Storytelling | Scoop.it

That's another thing that, like story structure, isn't negotiable. ****. Interested in seeing if your story plan is solid? Or if your draft works as well as it could? If your story physics are optimized or lobotomized?

I don't often review articles from fiction or screenplay writers because it is too difficult to translate their insights about stories into the business world without a lot of work. Until now. I love what this author Larry Brooks did -- distinguish between story STRUCTURE and story STRATEGY.

As he points out, the structure of a story is pretty well set. Authors and storytellers know the structure, follow the structure, and there is not too much more to say about it. As friend and story colleague Doug Lipman once said to me, "Focusing only on structure does not build storytelling skills."

The author here makes the same point by distinguishing between story structure and story strategy. And it's the strategy of how you are going to share a story where there is infinite creativity. Yes!

The examples shared illustrate Brooks' points very well. Enjoy this piece and how it can clarify your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jim Signorelli,Story-Lab's comment, September 25, 2012 8:42 AM
Kathy, you are amazing! Where do you find all this great stuff ????
Your page on Scoop.it is one of the first things I look at each morning. Thanks!
Karen Dietz's comment, September 25, 2012 11:13 AM
LOL Jim! I dig a lot, and discard a lot to find the gems I like. So glad you are finding them useful! Hope you have an awesome week :)
Karen
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The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | Just Story It! Biz Storytelling | Scoop.it

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?


Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.


And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.


Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.


I hope we all learn lots and gain lots of useable insights for our work. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, September 20, 2012 12:34 PM
Thanks for the comment Michael! Enjoy the day.
Metta Solutions's curator insight, January 8, 2013 10:07 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 10:08 AM

Must have list on influence !

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Social Storytelling: How Brands Are Streaming Stories | MSLGROUP ...

Social Storytelling: How Brands Are Streaming Stories | MSLGROUP ... | Just Story It! Biz Storytelling | Scoop.it

“I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama, US President


“Once people make your story their story, you have tapped into ‘faith’.” - Seth Godin, US entrepreneur, author, public speaker 


This article is a little long, but it is a gem. It's focus is to highlight the various ways storytelling in marketing/branding has become more complex. And the author Dominic Payling gives us some ways to think about this complexity that helps us untangle storytelling in this area.


Truly, storytelling is creating fundamental change in the marketing and branding field. Payling lays this out, and offers us information about new patterns of attention that have emerged with the use of technology and the internet.


Payling doesn't offer any specific solutions, but clearer thinking about the evolution of working with stories in marketing/branding and some of the unique characteristcs that are emerging is always welcome.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Victoria Morgia Jamolod-Umbo's comment, September 20, 2012 10:10 AM
This is an article which serves as an inspiration to everyone in terms marketing, branding and the use of the internet. It is promoting the power of technology to our everyday lives.
Karen Dietz's comment, September 20, 2012 12:36 PM
Thank you Victoria! Glad you got so much out of it :)
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How salespeople inspire customers to invest, not resist, with stories.

How salespeople inspire customers to invest, not resist, with stories. | Just Story It! Biz Storytelling | Scoop.it

Although the value of your offering is overwhelming, customers resist. Why?
More important, how will you get past this irrational wall of resistance, and make the sale?



Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.


I also like the SlideShare piece that comes along with this, and the free downloadable guide.


Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!


PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at http://www.scoop.it/t/story-selling 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Six Storytellers PR Must Follow

Six Storytellers PR Must Follow | Just Story It! Biz Storytelling | Scoop.it
His agency's success is built partly on storytelling for clients around the world. If you're interested in what makes good stories in business, read his blog. Lots of good stories and business storytelling examples.


Well, this is fun! And I'm thrilled and honored to be part of the list. And even better, I love the company I'm keeping. Colleagues are also on the list, and i can see I need to explore the Nieman Storyboard. 


Colleague Jeff Domansky put the list together and if you are not following the others on this list, make sure you do. We all add different voices to the rich world of business storytelling and I always learn from these great folks.


Many thanks Jeff!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Tell A Story -- Story Wars 10 Simple Strategies

This is a Change This PDF that you can view here:

http://changethis.com/manifesto/98.01.StoryWars/pdf/98.01.StoryWars.pdf 


I'm curating this because I like it and I don't like it -- and it is worth taking a look at the assumptions going on in this piece so we can get really smart.


This piece was put together by Jonathan Sachs, author of Winning The Story Wars. Sachs comes from the world of marketing and branding and this is reflected in his point of view.


Let's get what I don't like out of the way so I can chat about what I do like. Here is what puts my teeth on edge:


1. Sachs states that "we live in a world that has lost its connection to traditional myths and we are now trying to find new ones..." Welllllllll, if your slice of reality is the Hollywood, advertising, and branding world it is easy to get sucked into this notion. But we know from Jung, other psychologists, Folklorists, Anthroplogists, and neuroscience how this is not true. There is great irony in this "myth" that Sachs is perpetuating.


2. We are engaged in a war. Hmmmmm. Well, for millenium people have wanted to gain the attention of other people -- so nothing new there. Is this a war?  Could be. But if we are wanting to employ the power of storytelling to find solutions and create change as Sachs advocates, then war does not speak to the greater good but instead speaks to winners and losers where ongoing resentment is inherently built in. That sounds like the perpetuation of war -- same old same old. 


3. Sach's relationship to storytelling is still at the transactional level -- I'll tell you a story and you'll do what I want. While what he really wants it seems is storytelling at the transformational level. That requires a different mind-set and different story skills -- deep listening, engagement, story sharing, etc. And he completely ignores the relational level of storytelling.


4. Reliance on the Hero's Journey as the only story archetype to follow. Well, that's a narrow slice of reality and one geared towards youth. Yet other story archetypes are desperately needed: King/Queen, Trickster, Magician for example in order to affect change.


5. As a result, his 10 simple strategies stay at the transactional level with a few geared towards transformation (figure out what you stand for, declare your moral, reveal the moral). Now any great professional storyteller will tell you these that I've mentioned are essential for any compelling storytelling session. So they land in both worlds of transactional and transformational storytelling.


OK -- on to what I do like!


  1. If you want to be heard, you'd better learn to tell better stories.
  2. The solutions to our significant problems these days depends on our ability to tell great stories and inspire people to think differently.
  3. Storytelling does not take long to learn, but it does take a lifetime to master,
  4. Know what a story is and is not
  5. Our abilitiy to disseminate stories is greater now than in the past -- because of technology. That is just a reminder to expend your use of different channels in sharing your stories that are now available to us.


Enough! Go read this piece yourself and decide what you think about it. It's a quick read.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Meri Walker's comment, September 20, 2012 1:15 PM
Well, Karen! You made my day offering this terrific new Scoop. I'm enriched by the way you think, Karen. Especially about story... I guess we get really "bent" in a certain way by anthropological training and it's still pretty rare to find others who are looking through the kinds of filters you and I have installed in Mind. De-light-ful learning with and from you!
Jane Dunnewold's comment, April 8, 2013 4:42 PM
I'm behind the curve on this one, being new to scoop it - but as a teacher/artist I have to agree with your observation that delving into other archetypes would present rich opportunities to "language" storytelling in lots of environments. I use archetypes to get at the fears and struggles artists face in my workshops - and they aren't all about the hero's path! The Damsel in Distress is one that comes to mind...
Karen Dietz's comment, April 8, 2013 4:56 PM
I agree Jane. Archetypes can be so helpful in many ways. One of the ones I love for artists is the Trickster archetype, and the Magician. LOL on the 'damsel in distress'! Time to go put my 'big girl' panties on and deal with the next challenge :)
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Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | Just Story It! Biz Storytelling | Scoop.it

StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.


Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.


They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.


So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.


Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.


The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.


IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
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2 Key Resources for Crafting and Telling Your Story

2 Key Resources for Crafting and Telling Your Story | Just Story It! Biz Storytelling | Scoop.it

THE ORIGINAL LINK IS BROKEN: HERE IS THE NEW ONE: http://www.personalbrandingblog.com/2-key-resources-for-crafting-and-telling-your-story/ 


Want to up your marketing game? Then here are two resources for you recommended by a a great Internet marketer Dan Schawbel.


Both are books that look really intriguing. One is about a visual guide to writing effective website copy, which I think is quite a unique take on how you put together your website text.


The other book is about seven ways to tell the story of your personal brand.


Go read Dan's reviews and see if these books would be helpful to you. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes

Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes | Just Story It! Biz Storytelling | Scoop.it
Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.


Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.


Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.


And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.


We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.


This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it 

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Ken Morrison's comment, September 5, 2012 8:49 PM
Thank you for the recent rescoops! Hope you are having a nice weei.
Ken
Carole Pyke - The Personal Brand Storyteller's curator insight, April 15, 2013 4:53 PM

just testing

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What Data Can't Tell You About Customers -- Evoke Stories Instead!

What Data Can't Tell You About Customers -- Evoke Stories Instead! | Just Story It! Biz Storytelling | Scoop.it

To really know customers you must engage them face-to-face.

This is a handly little article reminding us all that data and "likes" can only take us so far. If we really want to know our customers to help guide for innovation, marketing, business relationships, and ultimately business growth, then face-to-face interactions are imperative.

OK -- now we've gotten that message, and we are in front of a customer, now what? How do you maximize your time together?

The practical answer is to ask for, and listen to, their stories! That is what this article does not say. Yet that is your path to success.

What stories do you ask for? Ask them to share with you their experiences of your product/service, your company, your marketing/branding, or whatever burning question you need an answer to.

Just remember, most people ask information questions where they get lots of description but little story. That's not so helpful. They will ask someone to describe what they like about their product. In return they will gets answers like, "I like the blue color, and how it fits in my hand." interesting, but not so helpful.

Ask for EXPIENCES instead: "Tell me about the first time you used our product and what that was like ..." In return, you will receive a story rich in material and meaning: "One day I was really struggling one day to open a jar. For some reason my arthritis was really bad that morning and I couldn't get the strength to open that jar. I didn't want to ask my daughter for help because i hate feeling dependent on someone just to open a jar! A friend had given me your handy opener as a gift but I hadn't even taken it out of its packaging yet. That morning I grabbed it but had a devil of a time getting it out of its plastic wrapping! I finally took a scissors to it, which means I probably have blunt scissors now [HINT for changing packaging]. But I finally got it opened and used it on that jar I was struggling with. Voila! It was so easy! I had that jar open in a jiffy. Your design made it very easy in my hands. I checked out your website to see if it came in other colors so I could give it as a gift to friends. Was kind of disappointed in the color selection but I'll make do. I'm sure they will appreciate its ease and cool design like I do."

You get the picture -- haven't customers share experiences is much more valuable. From the little story above you can now dig deeper into the story, or keep asking for later experiences.

Enjoy this process. Take your time -- no need to schedule 20 interviews to aquire tons of material. A handful will do to get you started. Remember you are going for quality, not quantity. You will learn as you go and interviews down the line will be richer and more complex because you will have gotten better at evoking stories from your customers.

I would love to hear about your experiences doing this activity!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Victoria Morgia Jamolod-Umbo's comment, September 6, 2012 9:32 AM
Yes, I am so impressed about this illustration of a fact. Through consistency and perseverance of digging the actual facts and remedies to problems, we can solve problems. It may not be so easy as we thought it could be, but with the proper motivation, we surely can get the optimum results to our goals.
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The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Just Story It! Biz Storytelling | Scoop.it
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?


I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.


The author has a terrific diagram in the article about creating scenarios along with lots of great links.


Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!


Thanks @IdeaLearningGroup for sending me this link :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The LEGO® Story

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com...


Here's some Friday Fun -- the animated story of LEGO! I wish more companies -- of any size -- would do something similar. 


I love LEGO and could still happily spend hours building things. Now I know the fascinating story behind it. Which makes me love those plastic bricks all the more.


This is a 15 minute video (minus the rolling credits at the end). It's a little long and it could have been told a bit better. I found the narration a bit slow and sing-songy. Sigh. So the execution could use some work.


But overlook that and it is still a great story!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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