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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Story & Change Process: Most Significant Change Technique (MSC)

Story & Change Process: Most Significant Change Technique (MSC) | Just Story It! Biz Storytelling | Scoop.it

Essentially, the process involves the collection of significant change (SC) stories emanating from the field level, and the systematic selection of the most significant of these stories by panels of designated stakeholders or staff.


OK -- it is not a sexy title and this is not a sexy article -- but it is brief! Plus it shares with us a very cool concept / proceess / references about the technique of MSC to use in organizational change projects and/or project management.


Yippee! Organizational change is hard. The MSC process offers a way to help that along through story sharing. And I really like the collection of resource links to follow for more learning.


And don't forget to read all of the comments, too! Lots more gold there.

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Facebook Timeline For Brands: It's About Storytelling - Forbes

Facebook Timeline For Brands: It's About Storytelling - Forbes | Just Story It! Biz Storytelling | Scoop.it
Guest post written by Jamie Tedford Jamie Tedford is founder at CEO of Brand Networks, a social branding consultancy. Jamie Tedford As anticipated, Facebook Timeline for Pages was announced Wednesday.


All right -- I've had it today. I'm burning through the articles and am getting annoyed at all of the blog posts on storytelling and branding. Why? Here's the tone of them all: push push push your stories! Find them. Craft them. Push them out to your customers. Whether it's about the new Facebook timeline, or finding and telling your brand's stories, it's still the same old advertising/pr/marketing paradigm of 'telling.'


Yuck! These folks are totally missing the dynamics of engaging content through stories which includes listening, conversations, and story sharing back and forth.  Oh, and where's the conversation about authenticity??  It seems like brand storytelling is all about morphing and shaping stories to hook customers. Danger, danger! That sounds more like manipulation than authentic storied conversations.


OK, I'll get off my soap box now.


Here's what you can take away from this article that I like: tips in this article to use storytelling elements for your Facebook timeline.  


Your thoughts?

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Karen Dietz's comment, March 22, 2012 3:33 PM
Thank you so much both Liz and Rowan!
Liz -- I agree with you 100%. I was trained as a journalist and I am dismayed at how 'journalism' has been co-opted these days to mean anything but. Storytelling is also getting co-opted, and not always in good ways.
Rowan -- you are absolutely correct. We can 'tell' our stories but it truly is about story sharing. And so many companies just aren't getting it. As a result, they are losing out on huge engagement opportunities, I think. And yes Rowan, please send me the stories of the two companies you are working with. They sound like marvelous projects and I would love to see them.
I so appreciate both of your comments! We'll just have to keep being vocal about what is working and not working in the story and journalism space :)
Karen Dietz's comment, March 22, 2012 3:41 PM
Thank you for re-scooping this Liz and also for your wonderful comments! Have a great rest of the week :)
Karen Dietz's comment, March 25, 2012 2:14 PM
Thank you for re-scooping this Omar! Have a great week :)
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NEVER THANK YOUR AUDIENCE: Competitive Sales Presentation Skills

NEVER THANK YOUR AUDIENCE: Competitive Sales Presentation Skills | Just Story It! Biz Storytelling | Scoop.it
Thanking the prospect puts you in a weak position for selling. Learn why thank you, is the wrong way to go for a win, and what you can do instead.


When I first read this title, I'm going, "Jeez, so now presentations are competitive!?" Then I read that this is about SALES and I go, "OK, let's see where this goes."


Here's the bottom line and how it connects with biz storytelling: the article helps us craft much better endings. Crafting compelling endings that inspire action are HARD. This article talks about what most of us do -- thanking our audience at the end of our presentations.  Even if we are not giving sales presentations, this is what we do and it is not effective. 


This article very clearly explains why. And I really like the questions posed in this article because they really help anyone crafting certain biz stories to focus the story on your customer. In founding stories, focusing on yourself is OK, and eventually you want to shift the story over to focusing on the customer. You can adapt these questions to hep you do that.


Then read the comments to the article -- there's gold there too!

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Karen Dietz's comment, March 25, 2012 2:15 PM
Thank you for re-scoopiong this Anne-Laure! Have a great week :)
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The Story Behind The ‘Keep Calm And Carry On’ Poster - DesignTAXI.com

The Story Behind The ‘Keep Calm And Carry On’ Poster - DesignTAXI.com | Just Story It! Biz Storytelling | Scoop.it
The Story Behind The ‘Keep Calm And Carry On’ Poster - DesignTAXI.com...


For Friday's light reading:


Here's the amazing story about how this poster came to be during WWII and how it was rediscovered in 2000.


Enjoy and have a wonderful weekend!

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Rethinking PowerPoint: The New Wave of Presentation Tools

Rethinking PowerPoint: The New Wave of Presentation Tools | Just Story It! Biz Storytelling | Scoop.it

From Karen: In a presentation rut? Looking for better tools that actually allow you to more easily create a narrative or allow for easier story sharing than PowerPoint? Then check out this article and the recommended tools!

 

Although tools like Powerpoint and Keynote have become the de facto standard for giving presentations, they are often limiting in their design and ease of use. And while tools like SlideShare help users share their presentations online, they often don’t give enough context to the slides.

 

To provide solutions to these pain points, traditional presentation tools are being completely re-thought from the cloud down to help presenters deliver a better presentation, and share it relevantly after it’s done.


Thank you to fellow curator Baiba Svenca for originally curating this article!


Via Baiba Svenca
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Karen Dietz's comment, March 15, 2012 3:52 PM
Yeah, it is definitely making the rounds!
Roger Fisher's comment, March 18, 2012 8:22 AM
Karen, I've learned so much from you and Baiba. Thank you! Keep up the good work!
Karen Dietz's comment, March 18, 2012 12:00 PM
Oh thank you Roger! You've made my day :) Have a great week coming up!
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The 6 C's of Story Branding: A Breakthrough Approach To Identify & Develop A Compelling Brand Story

The 6 C's of Story Branding: A Breakthrough Approach To Identify & Develop A Compelling Brand Story | Just Story It! Biz Storytelling | Scoop.it

Stories don't tell us how to think or what to value. Rather, they provide a welcomed freedom to self-select the truths we read into them. This is why they can be immensely powerful.


Too often we think of 'story branding' as 'story pushing.' But I love what the author Jim Signorelli says, "In many ways, stories provide a great example for brands to follow. Brands, like stories, also contain truths. But whose truth is it, the brand's or ours? It is one thing for brands to push their meanings on us, and quite another to help us to our own conclusions." In the author's view, if approached properly, story branding avoids this whole 'pushing' dynamic.


So do you want to creat a brand story for your business? Then create a Story Brief first. This article talks about how to do just that. I really like this concept, and the beginning steps the author suggests. 

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Karen Dietz's comment, March 16, 2012 12:06 PM
Thank you for the re-scoop!
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Fast Talk: Elle Luna's Holistic Vision Of Design | Fast Company

Fast Talk: Elle Luna's Holistic Vision Of Design | Fast Company | Just Story It! Biz Storytelling | Scoop.it
Meet Elle Luna, who believes design plays a role at every stage of the process--even before teams start to think visually.


Dan Pink in his book A Whole New Mind has chapters on storytelling and design as essential 21st Century work skills.  Here is a demonstration of how the two are coming to life.


This article is an interview with a former IDEO designer Elle Luna who calls herself a "designer, storyteller, and startup advisor."


She chats about how humanizing brands is essential these days -- they are honest, emotional, and engaging (if done right, I add).


The link to storytelling? You can't understand or design effective customer experiences/products/services without listening to and gathering customer's stories.  And you can't engage your customers without sharing your stories in return


The only danger here? Not enough emphasis in the interview was placed on the ongoing dynamics of story listening and story sharing over time. But I am confident that will come!


Enjoy reading the rest of this article and continuing to understand that storytelling is an essential business core competence.

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Karen Dietz's comment, March 14, 2012 12:15 PM
Thank you for re-scooping this Bill! Have a great week :)
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Does Your Brand Tell a Powerful Story?

Does Your Brand Tell a Powerful Story? | Just Story It! Biz Storytelling | Scoop.it

"Brilliant's not enough in today's economy--you need a compelling story so people will remember you. (#branding Does Your Brand Tell a Powerful Story?)"


There are good tips and insights here on finding and sharing your business's brand story.  I particularly like how the author talks about the 'energy' and 'pulse' of a brand story, encouraging us to "Raise your brand energy levels." The questions posed to get us started are really good also. The entire article is a good read.


Here's to more vibrant, energetic, authentic, personal, humanized brands!

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Saving the World with Simple Pictures: Visual Storytelling

Saving the World with Simple Pictures: Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it

"Creativity under constraint, sound judgment in uncertain environments, rigorous thinking amid complex ideas -- these are the skills taught by the arts. Dan Roam contends that these skills are needed more than ever in business and politics."


Love love love this video by Dan Roam! Here he eloquently explains how simple pictures can save the world. It is visual storytelling at its finest.


Storytelling is very powerful for sparking change. Visual storytelling is equally as powerful


Learn more about this -- and you too can become a visual storyteller! Dan points the way.

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Does Your Design Follow The Right Story? | Van SEO Design

Does Your Design Follow The Right Story? | Van SEO Design | Just Story It! Biz Storytelling | Scoop.it

A recent thread on my small business forum reminded me of the need for every business to tell a unique story and even more to make sure your design tells that same story in every detail. This is the principle of unity to it’s highest degree. It’s the whole being more than the sum of the parts. It’s what ultimately makes for the best designs.


Nice! What a nifty article that links story with design with your business into one unified whole. The post is well written, easy to read, and has great points to make about business storytelling. Plus good tips for creating your stories!


What's design got to do with it? It's all about designing your business, designing your stories, designing your marketing and linking it all together.


Enjoy the insights and examples shared in this blog post. As the author says, "When I think about the business advice I’ve offered and taken over the years it all comes down to choosing your story and then making decisions consistent with that story."

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Social Networking Personas: Who Are Your Customers?

Social Networking Personas: Who Are Your Customers? | Just Story It! Biz Storytelling | Scoop.it
"Untangling the Social Web" is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and busi...


Personas are a great tool for helping you craft your biz stories and connecting more effectively with your customers.


Personas are basically little stories you create about your main customer types (with lots of pics!).  


This article shares 4 social networking Personas and how they interact on line. With this information you can start crafting your stories to connect with the Personas that fit best with your business.


Oh, and by the way -- which Persona are you? I'm the Professional I think :) 


As the author says, "Take a few minutes to review the full whitepaper (it’s free!) Think about your customers and which of the four types suits them best. Then, take a look at your social media posts over the last few weeks. Are you speaking to your audience? If not, it’s time for a new plan."


But before you do that, also check out Carol Pearson's book "The Hero & The Outlaw" (http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_5?s=books&ie=UTF8&qid=1331399222&sr=1-5) which is all about how to identify and use specific archetypes of your customers and how to shape your marketing content and stories towards them.


Thank you to fellow curator Namita Patel for finding and sharing this article! Check out her content at http://www.scoop.it/t/social-media-mashup 

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Karen Dietz's comment, March 11, 2012 10:18 PM
Thanks for re-scooping this! Have a great week :)
Karen Dietz's comment, March 12, 2012 11:15 AM
Thanks for re-scooping this Debra! Have an awesome week :)
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How Ryan Gosling Thanked a Major Donor

How Ryan Gosling Thanked a Major Donor | Just Story It! Biz Storytelling | Scoop.it
While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications?


This tongue-in-cheek donor 'thank you letter' (using story dynamics) brought a grin to my face -- and is a good example of creatively using todays tools, pop culture memes, and storytelling elements to build ongoing relationships with customers.  


As the author says, her client who created the 'thank you letter' did the following: 

  1. She has taken the time to get to know her donors on a personal level so she knows what they like.
  2. She knew she needed to say thank you in a creative and personal way.
  3. She wasn’t afraid to do something entirely different — and potentially pretty risky! (But because of #1, she knew it would work).


The story elements included are sensory imagery; references to another story; metaphors; and in this case, humor.


The monthly newsletter on nonprofit writing prompts to help you find your organization's stories looks promising also.


I hope this article fires up your creative juices so you too can find interesting ways to share a story with your customers to strenthen relationships and build raving fans.

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Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations

Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Just Story It! Biz Storytelling | Scoop.it

This study investigates the use of narrative in organizations by (1) examining current organizational storytelling practices in a variety of industries and (2) identifying key features that characterize stories with powerful impact. Sixty survey respondents reported narrative is used by leaders to transfer knowledge, shape culture, and motivate or curtail employee behavior, as well as by employees to manage stress. Interviews with eight experts on narrative revealed, perhaps surprisingly, that skimping on details is what makes stories powerful.


Consider this post more a long-read but rich with great material. I love the bar charts about the findings, and the articulation of exactly what makes stories 'stick.'


The insights are all replicatable for your business.


Yes, this article is in academic-speak. But don't let that stop you. It's solid research that we can all use to help us get smarter about biz storytelling, and/or to storify to share with clients.


Good job!

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Karen Dietz's comment, March 11, 2012 9:19 PM
Glad you like this one too!
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How To Avoid Getting In Trouble: Ethics and the power of storytelling

How To Avoid Getting In Trouble: Ethics and the power of storytelling | Just Story It! Biz Storytelling | Scoop.it

Mr. Daisey’s stage piece, the powerful response to it, his manipulation of the truth, and what is ultimately his unwillingness to be accountable for deceiving his listeners has me considering the astonishing power of a well told story, the boundaries between truth and fiction, and why storytellers - be they performers, CEOs, textbook writers or parents - need to be mindful of how they say what they say.


I love this post by colleague Laura Parker about the latest dust-up with Ira Glass, This American Life, and monologist Mike Daisy.


The role of the storyteller is critical to understand for anyone sharing their business stories consciously and deliberately. Storytelling is very powerful. It can harm and it can heal. Take your biz storytelling seriously and pay attention to the ethics involved.


If you are looking for an ethics guide for storytelling, you can find one here (#5) http://www.juststoryit.com/howto 


Thank you Laura for helping us understand what went wrong in this situation without scolding, and how to avoid similar situations in the future so we can continue to feel great about sharing our stories!

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How real estate professionals can use the power of storytelling to sell more houses

How real estate professionals can use the power of storytelling to sell more houses | Just Story It! Biz Storytelling | Scoop.it
Imagine this scenario: As a real estate professional, you’re walking a potential buyer through yet another home. You’re not sure how many homes you’ve seen with them. It seems like ...


I think this is a great article not only for real estate agents, but also for any business.  And I really like the practical advice and examples specifically geared towards real estate professionals!


Here's how any business can use this advice: find out what your customer stories are, and then craft your biz stories to connect with their stories.  CAUTION: don't make up stories. Making up biz stories to hook customers is manipulation.


Instead, craft your authentic business stories. Part of your work is attracting customers who can connect with your stories.  But don't do this blind -- find out as much as you can about the kinds of customers you want to work with and their stories.  There should be natural connections between your stories and theirs. So find them!


Read the rest of this article for more insights and concrete examples.

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In honor of St. Patrick'es Day: 10 Irish Inventions that Changed the World

In honor of St. Patrick'es Day: 10 Irish Inventions that Changed the World | Just Story It! Biz Storytelling | Scoop.it

With St. Patrick’s Day this weekend, I thought i would share the 10 Irish inventions that changed the world.


Enjoy this visual 'story' as you celebrate St. Patty's Day. Have fun and may the luck of the Irish be with you!

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How to Create a Life-Changing Presentation

How to Create a Life-Changing Presentation | Just Story It! Biz Storytelling | Scoop.it
Life-changing presentations share a set of common attributes. In this guest post, John Richardson elaborates on his SPARK method.


What a nice recap of the elements that create a compelling presentation -- you know, those presentations that are meaningful to you in some, keep you inspired, and spark action on your part.


I also really like that my friend, colleague and fellow Toastmaster Sheryl Roush was mentioned http://www.sparklepresentations.com/  I love her SPARK tips that this article shares.


All the points listed (and tips given) are part of effective storytelling. So go read the article to see how your business presentations stack up and what you might want to add. 


May all your presentations be WOW!

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Rowan Norrie's comment, March 16, 2012 4:02 AM
so true Karen! The most memorable presentation I ever heard was about Harley Davidson. The stage was empty and suddently the space was filled with the roar of a Harley. The speaker then drove onto the stage. Talk about kinesthetic! He told the heartwarming Harley story with ups and downs. When he showed the video of thousands of bikes driving through a town on one of their rallies, there was a lump in my throat.

That presentation must have been about 15 years ago, and I still remember it.

Have a good weekend!
Karen Dietz's comment, March 16, 2012 12:08 PM
What an amazing experience Rowan! Wish I had been there with you to see it myself. Sounds awesome! I've got some talks coming up and my creative juices are flowing :)
Karen Dietz's comment, March 17, 2012 9:19 AM
Thank you Gisele for re-scooping this article! Have a wonderful day :)
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Create Stunning Custom [Story] Word Clouds: Tagxedo

Create Stunning Custom [Story] Word Clouds: Tagxedo | Just Story It! Biz Storytelling | Scoop.it

What I love to do is take a story text and create a word cloud. It's fun and a different way to create a story graphic when you need to. Now comes along a great free tool to do this even better! Read the review below from Robin Good:


From fellow curator Robin Good: Tagxedo is a great, free web-based tool that allows you to create stunning covers, images for articles or posters, based exclusively on words.

 

You can either input the words yourself, or provide a website URL, a Twitter account, a news or web search and Tagxedo will create a "word cloud" by tapping into that word "universe".

 

There dozens of different controls to customize your word-art creations including the ability to change layout, fonts, colors, shapes and even density of your artwork.

 

The final work can be shared easily on social media or saved in your preferred graphic file format (jpg or png) and at your desired resolution.

You can see some examples here: http://www.tagxedo.com/gallery.html 

 

or try it out immediately here: http://www.tagxedo.com/app.html 

 

More info: http://www.tagxedo.com/  


Via Robin Good
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Dr. Laura Sheneman's curator insight, May 20, 2013 9:14 AM

I love Wordle.  So, I really love this idea of incorporating shapes.

Begoña Iturgaitz's curator insight, May 20, 2013 9:52 AM

Aladatuta ikusten dugu Tagxedo aplikazioa. Askoz ere itxurosoago, baina orain arte bezain erabilerraza.

Mario Castillo's curator insight, December 1, 2013 11:10 PM

Another word cloud- similar to Wordle.

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4 Steps to Viral, Or How to Create Infographics That Blow up the Web

4 Steps to Viral, Or How to Create Infographics That Blow up the Web | Just Story It! Biz Storytelling | Scoop.it
Infographics have been growing like weeds in our content garden for the past few years.


Got data? Then find the story to share first. Want data? Then find the story to share first. That's the basic message of this article -- hooray! Finally someone is putting the right horse in front of the cart.


All too often infographics are generated today that don't tell a story well. Now not every infographic needs to tell a story. But if you want impact, sharing the data using story principles is essential: "Instead," says the author, "you get the typical 'collection of facts' infographic done with a rushed and insulting design."


As author Jess Bachman says, "There are three main components to an awesome infographic: story, design, and data. The most important one, at least to the viral end, is the story. And the story is usually where most of the 'fail' happens. Below, I’ll give you my top four strategies for finding and telling good stories with infographics."


He then goes on to share good tips on finding the story in your data or dropping the project.


Once you have that story, if you want more nuts and bolts advice about shaping your visual story using story elements, then check out my guest blog post here: "Creating Stories Infographics: Why Do They Fail + What To" Do http://commetrics.com/articles/storied-infographics-why-do-they-fail/

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11 of the Best Customer Service Stories Ever

11 of the Best Customer Service Stories Ever | Just Story It! Biz Storytelling | Scoop.it

When someone wants to tell you a story about a recent customer experience, it usually tends to be more Tales from the Crypt than Happily Ever After. But that’s not to say good service isn’t out there. Here are 11 companies that will restore your faith – at least temporarily.

 

These short stories are awesome! Heights to aspire too, and certainly great stories to share. And don't forget to read all the comments -- there are more stories there! Enjoy :)

 

Thank you Gregg Morris for finding this gem!


Via Gregg Morris
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Karen Dietz's comment, March 13, 2012 4:27 PM
I hope this article brings you healthy traffic Richard! Thanks for re-scooping. I'm sure Gregg thanks you too :)
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Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company

Mastering The Uncomfortable Art Of Personal [Story] Branding | Fast Company | Just Story It! Biz Storytelling | Scoop.it

Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.


Here's what I like about this article: as the author says, "For some, telling your story is an uncomfortable experience. I know I've always strived to keep my personal and professional lives somewhat separate, believing that few really care about where I grew up, how I grew up, and what drives me to succeed in business today...Nonetheless, it's fair to say that in an increasingly wired world, where first encounters are often online, a little personality can go a long way. A great story? Even better."


The author then goes on to share 3 tips for finding and sharing your story.


Almost every client I work with initially resists sharing their personal business story. They claim "It's not about me!"  Ha ha. Your business is all about you. They get over it, and we go on. It takes skill to do this well, but they do master it.


So if you have ever had the same feelings, read this article and start getting more comfortable sharing your personal business stories.


There's debate about the superficiality of personal branding. What works in my book is authenticity. If authenticity is satisfied, you are doing well.

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Content Curation Contest

Content Curation Contest | Just Story It! Biz Storytelling | Scoop.it

Hi Everyone! I have a chance this week (March 12- 18) to win an ipad that would help me out greatly to curate content on biz storytelling here.


If you like the articles I send you, then this would be a huge assist for me. I spend several hours each day finding, sifting through, finding the gems for you, and writing reviews of the articles I share.


The ipad would make this work tons easier. I hope you vote for me! I'll only keep this post up this week with the link.


And you can vote more than once :)  


Many thanks in advance! Here's the link: http://www.atlanticbt.com/contentcurationcontest/vote

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The Leadership Brand: How to Discover Your Personal Brand Persona [& story]

The Leadership Brand: How to Discover Your Personal Brand Persona [& story] | Just Story It! Biz Storytelling | Scoop.it
Kimberly Bordonaro outlines 12 common leadership brand archetypes to help you discover the unique qualities that attract your audience to your personal brand...


The more knowledge we have about what makes leaders (and ourselves) tick, the better.  And this article shines a light on common leadership Personas or archetypes in business.


How would I use these? Well, as a story coach I often engage in a conversation with my client about who they are and how they want to be perceived.  That gives us some groundwork for making sure their stories match how they want to be authentically perceived.


Please don't think leadership Personas or archetypes are about creating fake or false profiles. We grow into the Personas and archetypes so we can embody them more fully -- while continuing to show up authentically. It's an essential part of story coaching work. So what is the stories do you want to share that match your Persona?


Anyway, I digress. Enjoy reading these Personas and figuring out which ones you are about! This will help you with your 'About Page' also. 


Then read the other article I curated today on social media Personas. They are a good match to read together.


Thank you to fellow curator Richard Andrews for finding this article. Visit his topic at http://www.scoop.it/t/success-leadership 

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Just Story It - The Best Ever Biz Story Book List For You

Just Story It - The Best Ever Biz Story Book List For You | Just Story It! Biz Storytelling | Scoop.it

I have finally added a list of my favorite biz story books to my website that you can now access and explore yourself. There are 26 all total!


These books are the best I've found that will help you build practical storytelling skills, and make us all smarter about business narratives. I've added little reviews for each book explaining why I like it.


The books include everything from conducting narrative research within organizations, how leaders can use storytelling, stories in marketing/branding, how to use stories for change and transformation, and using stories for break-through communication.


The books include many business examples, processes, and how-to steps. I hope they prove useful for you. Enjoy!


PS -- and let me know if you have recommendations!

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Cyndee Haydon www.SandbarsToSunsets.com's comment, March 11, 2012 4:39 AM
Karen I was going to say "The Story Factor" - my favorite book of the last 5 years - great stuff in there that has helped our business & blog - thanks, Cyndee
Karen Dietz's comment, March 11, 2012 9:17 PM
Thank you for re-scooping this Stephane! Have a wonderful week :)
Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you Gimli! Have a wonderful week :)
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Business Sense: Storytelling--The Secret Key to Leadership

Business Sense: Storytelling--The Secret Key to Leadership | Just Story It! Biz Storytelling | Scoop.it
When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn't just better than the other tools. It's the only thing that works. The basics of leadership storytelling was the topic of my talk at ...


Love this video really hammering home the message that the heart of leadership is all about storytelling from my colleague Steven Denning.


In the video he notes that most leadership stories don’t work. The stories that most leaders tell are ineffective or even counterproductive. And he describes the four main characteristics of leadership stories that do work.


Go watch this video now and up your leadership game!

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Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you again Gimli :)
Karen Dietz's comment, March 11, 2012 9:24 PM
Thanks Richard!

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