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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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Building Org Cultures Through Storytelling

Building Org Cultures Through Storytelling | Just Story It Biz Storytelling | Scoop.it

Here's the link directly to the article and assessment:

http://storytellinginbusiness.blogspot.fr/2012/04/get-your-complementary-story-competence.html 


In organizations there are enough stories traded at the watercooler or when the employees meet after office hours. When the trainees go back to their college after internship, they trade stories and these often will shape the organization’s brand far more than any corporate campaign ever can or will.


I like this article because it is full of quick insights into organizational stories and how they shape culture -- whether it's conveying knowledge through parables and fables, ads, watercooler stories, or leader stories. 


I also like the list of organizations stories to craft and tell that is at the end of the article. There are great nuggets of truth here. Enjoy!

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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, December 22, 2011 8:17 AM
Great post Karen! Love the insight to dysfunctional teams as well as the approach to organization stories. Good stuff.
Karen Dietz's comment, December 22, 2011 9:03 AM
Thanks Shirley! Yeah, I thought the teams stuff was brilliant also. Glad you like the post! Have a wonderful holiday :)
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On Story Listening

On Story Listening | Just Story It Biz Storytelling | Scoop.it

Storytellers listen to their audiences while they tell their stories and shape the tale to meet the needs of the audience. It’s a relationship, a dance, not just a rote performance.


I love these words by colleague Laura Packer as she writes in her blog on organizational storytelling. Once again, this article is a powerful reminder of the power of listening and it being the first skill a good storyteller develops.


There are great storytellers and awful storytellers.  The difference between the two is the ability to listen. 


Read this article for terrific insights for businesses on listening skills.

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Five tips for creating a killer corporate narrative

Five tips for creating a killer corporate narrative | Just Story It Biz Storytelling | Scoop.it
Every organization must have something to say. We call this its ‘corporate narrative’. Here's how to create one for your organization.


Here's another take on what qualities to consider when crafting your business stories.  I like this list because it has a few different twists on the topic than what you normally hear. Such as:

  1. Make it big (who needs a small story about a tiny step?)
  2. Connect to a megatrend
  3. Build a narrative that can last long term

There are other tips and insights here that make this an enjoyable read.  And I hope it sparks some ideas for you!

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Free digital storytelling tools for nonprofits & any business

Free digital storytelling tools for nonprofits & any business | Just Story It Biz Storytelling | Scoop.it
A little holiday gift for you! A couple of times a year, I dig into the web to find free tools that can help nonprofits tell their stories in ever more engaging ways. Each time I do that, the range...


There are some great free tools here that any business can use. I love the review of each tool to help me sort out which ones that would fit me best.  I hope you find some tools here that you can use!

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Trusted Business Blogs - Ten Articles re TRUST [& Your Biz Stories]

Trusted Business Blogs - Ten Articles re TRUST [& Your Biz Stories] | Just Story It Biz Storytelling | Scoop.it

In business, trust is a key element in determining whether or not someone will do business with you.

 

This excellent collection of 10 blog articles on the subject of trust in a business environment, is a great starting point, if you feel lack of trust is holding back your business from achieving its objectives.


Why am I curating a group of articles about trust???  Because sharing your biz stories build trust.  But if you don't have the other ingredients that go into the trust recipe, your biz stories will do more harm than good.


This collection of articles is really great because in reading the steps, you will easily see where storytelling is key, and then will quickly spot how to embody your stories through specific actions.  They are easy but powerful reads.  Then make a checklist for yourself to keep your business on track!


Thank you to fellow curator Daniel Watson for sharing this set! 


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15 copywriting [story] formulas that sell like gangbusters

15 copywriting [story] formulas that sell like gangbusters | Just Story It Biz Storytelling | Scoop.it

In the world of copywriting, there are plenty of arcane formulas. Some are useful. Some are absurd. But all of them are interesting. I’ve collected copywriting formulas over the years and would like to share 15 of the very best.


Now here's a list of writing formulas that could easily be used to structure your biz stories, or used to structure marketing pieces where you add a series of mini-stories!


What a great post to get our creative juices flowing.  And I like that these are proven formulas. I'm taking this post with me to my 2012 biz planning session and will pick a few to use in next year's marketing & story campaigns!

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The Power of Persuasion: Storytelling & Personas in Content Marketing

The Power of Persuasion: Storytelling & Personas in Content Marketing | Just Story It Biz Storytelling | Scoop.it

UPDATED LINK: http://www.toprankblog.com/2011/12/storytelling-persuasion-content-marketing/     Marketers can get tactically proficient and even scientific about SEO signals, social technologies or information distribution platforms, but in the end it’s an understanding of those customers and what influences them that helps most with the process of persuasion.


In figuring out which business stories to tell, a critical part of the equation is figuring out who your audience is. This article contains excellent questions and how-to steps to determine which stories to tell to whom.


Creating marketing personas is big in marketing these days. I've done it and it is very helpful. Consider them another tool in your marketing toolkit. As the author says, "Those stories that are tailored specifically for the personas for each major segment of the target audience can provide the information and inspiration needed to make fundamental changes in their awareness, perception, acceptance and transition to the desired outcome."


Read this excellent article on how to develop your customer personas and develop more profitable relationships with them through the stories you tell.

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Crafting Brands Through The Power of Story

Crafting Brands Through The Power of Story | Just Story It Biz Storytelling | Scoop.it

However, the stories that have the most long-term impact are those that are emotionally charged with some value or belief that resonates with us: persistence pays, love makes the world go ‘round, crime doesn’t pay etc. This is often referred to as the story’s theme or message, and the more unique the theme, the more powerful the story.


Here's the link that works! 

http://www.business2community.com/branding/crafting-brands-through-the-power-of-story-098981


What I really like about this article is how the author talks about the need for story themes in branding. This is key to creating a brand strategy built in story sharing.


As the author says, "Many brands fall short of story theming in the truest sense of the word. Keep in mind that a story theme idea is different from what many refer to as an advertising theme line. In fact, many and arguably most so-called theme lines are promises or benefit claims. They have nothing to do with a universal belief with which audiences can identify or rally around. Many advertising theme lines would be more accurately labeled 'plot lines.' "


Read more to gain insights into story branding themes and how to make them work for you in 2012. 

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Relating to Your Listeners | Storytelling Spain

Relating to Your Listeners | Storytelling Spain | Just Story It Biz Storytelling | Scoop.it
In this third installment of 12 Skills of the Storyteller, I take up the two key skills of relating to your listeners. This is where the magic happens!


One of the questions I'm asked the most is "How do I read the audience when sharing a story?" 


Well, here is a fabulous post by one of my mentors Doug Lipman on just this topic.  There are great insights and tips here. Enjoy reading the article and relating to your listeners better!

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6 Steps -- How to Master the Art of Storytelling to Increase Social Sharing

6 Steps -- How to Master the Art of Storytelling to Increase Social Sharing | Just Story It Biz Storytelling | Scoop.it
Learn the art of telling a story with your content, and see more success with your social media marketing.


How here's a great and quick article linking storytelling to social sharing on the Internet.  I love the 6 steps the author suggests taking -- they are spot on.


Create better shareable content through stories! This article will give you plenty of ideas for how to do so.

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Adults and organisations: learning and leading through stories

Adults and organisations: learning and leading through stories | Just Story It Biz Storytelling | Scoop.it

I’m always looking to connect our course content to my workplace, and in this case, narrative learning has a direct connection to not only adult learning but also to organisations themselves.


What a great article pointing out the relationship between learning, storytelling, wisdom, experience, organizations and leadership, all wrapped up together.


I also like how the author cites research to support his points -- so it is well-supported opinion he's giving us. For those of us working in organiztions, being able to share research on storytelling is so helpful when talking with skeptics!


For example: "There are a number of other reasons that storytelling is important to adult learning—cultural being one example—but it all comes down to the observation that Jonassen and Hernandez-Serrano made in 2002 that narrative learning is “the oldest and most natural form of sense making,” (as cited in Merriam, Caffarella & Baumgartner, 2007, p. 208)."


I also like how the author talks about corporate mythologies, the dark side of those mythologies, and and the link between stories and leadership.


Read the article for great insights! At the end the author includes a link to a Storify 'story'. Well, it's not a story, but you be the judge :)

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alisoneci831's comment, December 20, 2011 11:48 PM
I'm flattered Karen! Thanks for the kind words and I'm glad you found the article useful.

Cheers,
Alison
Karen Dietz's comment, December 21, 2011 8:05 AM
Always happy to post great content Alison! Keep writing such good material :)
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Why Transmedia Storytelling Matters To Your Brand | Story and Narrative

Why Transmedia Storytelling Matters To Your Brand | Story and Narrative | Just Story It Biz Storytelling | Scoop.it
Brand storytelling that moves seamlessly from one communication channel to another is now an absolute must. Revealing an engaging new layer of the story on each channel is the brass ring.


Ooooohhh, articles like this make me crazy! The language is all about transmedia storytelling.  Now, transmedia storytelling (telling a story across different communication channels) is very valid. But articles like this are misleading.


The author here is simply talking about having a good marketing plan with a consistent story/message across different media.  Yes! That is what we all need to do -- layer our business stories in consistent ways across different media. But calling a solid marketing plan transmedia storytelling is a mistake. If you really want to learn more about how you can use transmedia storytelling in your marketing, read the other articles I've curated here on that topic.


So beware of articles wrapped in sheep's clothing (to reference an old tale) like this one.


Thanks to fellow curator Gregg Morris @greggvm for pointing me to this article.

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Use Storytelling To Send Your Message: Selling More with Great Content

Use Storytelling To Send Your Message: Selling More with Great Content | Just Story It Biz Storytelling | Scoop.it
When it comes to marketing, storytelling is the most powerful tool at your disposal.


That is so true! This article has great points to make in the beginning.  Later in the article the author talks about using mini-sagas (50 word stories) and gives some examples.  That I'm not too sure about, but thought it important enough to add to this collection.


The author also makes the assertion that PowerPoint and Keynote are great tools to use to start sharing stories.  Well, since death by PowerPoint is the norm, I am leary of that statement.  PowerPoint forces the brain to organize material in ways counter to narrative.  The doesn't mean you can't use it for storytelling, just realize it is harder to do. Enough said.


Read the article and I'd love to hear your thoughts about the 'mini-sagas' stuff.  You can always comment below, or send me Twitter/Facebook/Google+ note!

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Storytelling is the key to good business writing

Storytelling is the key to good business writing | Just Story It Biz Storytelling | Scoop.it
Storytelling is the key to good business communications, says Veit Etzold, program director at Berlin's European School of Management and Technology...


Do you have website text, promo literature, articles or blog posts to write? Then remember that storytelling is the key to good business writing.  


Here's what I love about this article: "People love a good story because it is entertaining and captures the imagination. Yet this message has obviously not reached the ears of many corporate writing staff. Every day we are bombarded with boring corporate announcements and snore-inducing reports. Some may argue that it is difficult to present technical information in an entertaining way. But the fact is, the more abstract the product, the more important it is to make it more palatable by wrapping it in a compelling story."


If you are working in a company, upgrade your communications through using stories.  If you are an entrepreneur or sole proprietor, make sure your biz stories are part of everything you write.


Let's grow your biz in 2012 using stories!

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Neuroscience Proves Why Your [Nonprofit] Stories Move Supporters To Action @johnhaydon

Neuroscience Proves Why Your [Nonprofit] Stories Move Supporters To Action @johnhaydon | Just Story It Biz Storytelling | Scoop.it

"In your brain, you have neurons called “mirror” neurons. These brain cells are essentially the “soft-wiring” behind empathy. It’s why you feel sadness when a friend is struggling, and happy when they overcome an obstacle. You experience their ups and downs as if they are yours.


This video explains more about the science behind empathy. You’ll learn why stories work better than stats in your online (and offline) appeals. You’ll learn why pictures elicite a strong emotional response than text."


Don't let the title fool you -- even though this is slanted to non-profits, we all need to know this information.


By watching this video (which takes very complex notions and breaks them down into simple-to-understand chunks), you will learn a alot about empathy. I quibble with a few points, but overall it's a good synopsis.


What is the connection to story?  Well, by sharing a story you connect with your audience through empathy.  So the more you understand about how and why empathy works, the more you will master business storytelling. 


Enjoy the video and let me know what you think!

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Leaders Are Keepers of the Story

Leaders Are Keepers of the Story | Just Story It Biz Storytelling | Scoop.it
Duncan Watts has a great blog post on HBR that talks about the Occupy Wall Street movement. Specifically, he has noticed how perplexed many of us are by the fact that the movement itself has no single, identifiable leader.


Here's what I love about this article: "Leaders, in other words, are necessary, but not because they are the source of social change. Rather their real function is to occupy the role that allows the rest of us to make sense of what is happening. I think the top of the hierarchy is less about controlling/directing and much more about helping everyone else make sense of things. They are the keepers of the story. We make sense of the world through stories."


Want to be an effective leader? Share stories and listen to the stories of others.  Oh, and BTW -- we are all leaders in one way or another.  Read this article for more insights.

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8 Master Storylines For Business Storytellers, Part 1 - Forbes

8 Master Storylines For Business Storytellers, Part 1 - Forbes | Just Story It Biz Storytelling | Scoop.it

"Curator's note: breaking my rule about curating only material from the last month because I think I missed this valuable piece the first time around:

=========== 

It’s really hard to find successful plots for business narrative necessary for strategic public relations, crisis management, Internet strategy, advertising, treks through the social media landscape, and other business communications functions. Here’s the CliffsNotes version of developing a narrative around your business strategy."

 

I missed this too! Thanks Kat Hansen (@astoriedcareer) for digging this out again and sharing. It's definitely worth it.

 

For my readers -- some of these storylines have been covered before, some are presented in more interesting ways that will get you thinking differently or spark new ideas. In any event, it's a great article.  Enjoy!


Via Kathy Hansen
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Logic+Emotion: How To Think And Communicate Visually

Logic+Emotion: How To Think And Communicate Visually | Just Story It Biz Storytelling | Scoop.it

"As someone who thinks visually, I want to share five tips that I believe will work for anyone who is looking to communicate and influence through a medium that transcends the written word:"


If we want to bring visual imagery into our stories as we share them, or share our stories using visual images only, then this article is for you.


Basically, the article is all about how to think visually.  And we can all do it. Thinking visually is the first step to being able to share our stories in visual formats.


It is easy to say, "Create a visual story!" Harder to do, though.


So here's your article with 5 steps on how to get better at visual thinking so you can move your text or audio stories into visual pieces.  

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3 Ways Your Compelling Story Gets You Clients

3 Ways Your Compelling Story Gets You Clients | Just Story It Biz Storytelling | Scoop.it

"Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives."


In this article we have a great example of a business' founding story -- i.e. what got you started.


I love how the author shares her story and talks with us about how you, too have a similar story.  She then poses several questions to help readers find their compelling story.


In articles about business storytelling, not enough attention gets paid to crafting this particular core story -- which is why I've added it to the collection here.


You will get some good insights and ideas from reading this article.

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Launching a New Story With an Old Brand — Old Spice Continues to Win With Ad Spoofs

Launching a New Story With an Old Brand — Old Spice Continues to Win With Ad Spoofs | Just Story It Biz Storytelling | Scoop.it
[youtube]http://www.youtube.com/watch?v=owGykVbfgUE&feature=channel[/youtube]Old Spice was your...


Do your stories need a facelift for 2012? Then consider the trick Old Spice used -- re-telling its old stories through humor and parody. Could be a lot of fun and a great way to kick-off your 2012 marketing.


It might not work for everyone, but take a lesson from the Proctor & Gamble playbook on how to reconfigure your tired old stories into new gems. Read the author's sage advice, and watch the current Old Spice for some chuckles (and ideas!).

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5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012

5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012 | Just Story It Biz Storytelling | Scoop.it

This post was written by Cory Eridon for Hubspot and shared by my fellow curator Jan Gordon who comments below. I decided to bring this into the Just Story It curated content because mobile rocks and it opens up a whole new way for us to share our business stories.  Each of the 5 content formats are perfect venues for story sharing. So start making those mobile marketing plans for 2012!

 

Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.

 

Before we get to the content types, here are some exciting stats on the growth of mobile.....

 

**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.

 

**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,

 

**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million

 

The 5 content types for mobile are: How can you incorporate them into your marketing mix?

 

*Infographics (see articles on this in the Just Story It curated content)

*ebooks

*cartoons (see the article on graphic storytelling in the Just Story It curated content)

*video (see articles on digital storytelling in the Just Story It curated content)

*podcasts

 

Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"

 

Read full article here: [http://bit.ly/tcIsrC]


Via janlgordon
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Now You See It - Graphic Storytelling Teaches Better Than Text

Now You See It - Graphic Storytelling Teaches Better Than Text | Just Story It Biz Storytelling | Scoop.it

The studies are in: If you want to communicate more clearly, use comics, cartoons, storyboards and other graphic storytelling approaches instead of or in addition to text.

 

Comics, cartoons, storyboards and other graphic storytelling devices also increase readership, improve retention and move readers to act.

 

Love this how-to article. It's a great way to have more fun sharing your business stories and it makes an impact too!

 

Thanks Gregg Morris @greggvm for sharing.


Via Gregg Morris
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The Starter Guide to Non-profit [& Biz] Video Storytelling

The Starter Guide to Non-profit [& Biz] Video Storytelling | Just Story It Biz Storytelling | Scoop.it
Create video for your nonprofit the right way. Learn how to get started with strategy, planning, and process. Free eBook!


I had a peek at free ebook that I downloaded and like it very much! It's a good primer to get started for any kind of business who wants to create video stories.  I particularly like its solid advice on how to build a story, their discussion of story structures, and even better yet -- examples (videos) of specfic types of stories nonprofits need to share.


It's a little light on the technical aspects but does include a piece at the end on how to figure out whether to create your videos in-house or hire the work out.


The other piece I really like about the guide is its emphasis on thinking strategically about your stories and linking them to a fundraising (sales) campaign.


Go grab this book.  I think you will find it invaluable -- whether you are a non-profit or for-profit organization.

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Slidestory -- A New Free Way to Share Your Stories With Slides & Voice

Slidestory -- A New Free Way to Share Your Stories With Slides & Voice | Just Story It Biz Storytelling | Scoop.it

"Combine sharing pictures and narration and what do you get? Slidestory! Slidestory is a new, exciting and FREE way to make presentations and share them on the Internet."

 

Now this looks like a promising new tool that's easy to use. I just downloaded it and will start playing with it.  In the meantime, check it out and let me know what you think!


Thanks to fellow curator Baiba Svenca @baibbb for spotting this and sharing!


Via Baiba Svenca
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Replace Meaningless Words with Meaningful Ones

Replace Meaningless Words with Meaningful Ones | Just Story It Biz Storytelling | Scoop.it
In response to a prior blog post about meaningless words, commenter Brett wrote, "It would be interesting to see those words and phrases that do inspire confidence and trust.


We all need specific and practical help when crafting our stories.  The exact language we use in our stories is important for building trust and credibility.


I seldom run across articles that address specific words to use and what to avoid. So when this one came across my desk I was curious.  I likeits.  It is a solid article with very concrete advice about what words to use, and which words to avoid in your stories.


Watch what language you use and craft stronger stories that will get better results!

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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!