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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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7 Universal Truths for Ensuring Brand Relevance (all are story skills)

7 Universal Truths for Ensuring Brand Relevance (all are story skills) | Just Story It! Biz Storytelling | Scoop.it
The refrain’s all too familiar. We live in a time of radical transparency and thanks to the rise of social media, brands are now co-owned. Look no further than the recent twitstorms engulfing Kenneth Cole (spring collection causes Cairo uprising?


What is effective branding? It's all laid out right here. And better yet -- each one of these elements are also essential storytelling skills.


Hooray! No story, no brand. As my favorite storyteller Elizabeth Ellis says, "The storyteller's role is to comfort the afflicted and afflict the comforted." That does not ALWAYS hold true for biz storytelling but this saying certainly applies here when the author advocates for "Be The Cause" and "Be A Catalyst For Change." Frankly, I think if more companies took this advice there would be more win-win in the marketplace.


I also like the examples share in this post.


So grab these points, take them to heart, and create an awesome brand.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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3 Secret Weapons For Better [Story] Communication, From Professional Actors

3 Secret Weapons For Better [Story] Communication, From Professional Actors | Just Story It! Biz Storytelling | Scoop.it
If you want to learn to capture an audience, listen to those who do it for a living: The actors' techniques shared in "The Pin Drop Principle" are sure to get you the reaction you want.


Actors and storytellers share much in common, and they differ in significant ways, too. But I really enjoyed this article because of the focus it brought to critical story crafting/telling skills for businesses:

  1. Primary intention
  2. Intention cues
  3. Secondary intentions

In the rush to share our stories, these are often overlooked or not given enough attention in business storytelling.


So read this post, get with the program, and up your skills!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Want To Be A Better Public Speaker? Do What The Pros Do (Stories!)

Want To Be A Better Public Speaker? Do What The Pros Do (Stories!) | Just Story It! Biz Storytelling | Scoop.it
For leaders at all levels, being an effective public speaker is essential for success. Here are some tried-and-true tips from the pros to help you raise your game.


I like this article because from the very beginning the author talks about how to give a fabulous presentation using story skills. Like -- "begin with the end in mind" and "simplify your messages" and "tell your personal stories."


She gives solid advice about things to remember to connect with your audience, how to avoid the perils of PowerPoint, and how to avoid sameness.


Good tips and insights all. And I've only mentioned a few. I wish more speakers took these ideas to heart. 


Read the article and get the rest of the goodies!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Free Data Visualization Software | Tableau Public

Free Data Visualization Software | Tableau Public | Just Story It! Biz Storytelling | Scoop.it

Hey everyone -- this looks like a really great FREE tool for taking a bunch of data and creating a stunning visual story. I haven't tested it because I don't have a pile of data to crunch, make it look beautiful, or tell a story with it. 


But if you do, then I wanted to make sure I passed this along.


Enjoy trying it out.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Perrine Crampton's comment, May 28, 2012 9:06 PM
I wish it supported a Macintosh environment. :-(
Karen Dietz's comment, May 28, 2012 10:28 PM
Oh, bummer that it doesn't Perrine! Guess I won't be using it on my iPad :( Hope you have a wonderful week and thanks for re-scooping the article.
Perrine Crampton's comment, May 28, 2012 11:02 PM
@karenDietz Thanks for sharing it. :-)
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The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google | Just Story It! Biz Storytelling | Scoop.it

And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.


Yes, successful marketing is all about emotions -- not facts.


There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.


But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.


Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those. 


As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward."


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Inside the Storytelling Matrix, Part 1: Problem and Paradox

Inside the Storytelling Matrix, Part 1: Problem and Paradox | Just Story It! Biz Storytelling | Scoop.it

You’d think that a problem makes for an interesting story. But when it comes to telling the story of game-changing innovation, the “problem/solution” model is broken. This is why so many brands and causes have a hard time telling their story. When it comes to business, you want to introduce a paradox, not just a problem.


What a great post from colleage Michael Margolis on how to re-think the problem/resolution elements of a story into presenting the possbility & then the obstacle being faced.


This is an especially important insight for nonprofits to get because the problem/resolution set up starts out with a negative -- which can be a turn-off for people. As Michael says, we are surrounded by enough problems these days.


So turn the problem/resolution dyamic on its head and shift to presenting the possibility/obstacle dynamic instead.  That way you are leading with a positive, and then presenting the obstacle to overcome. Obviously then people's participation in the cause/business will help the obstacle be overcome. Or part of the obstacle has already been overcome with people's help.


Now, I would suggest doing the same for any business -- present the possibility and the obstacle, and then the resolution or call to action.


I be you'll feel better setting up your story this way, and so will your audience. Let me know how it goes!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels

Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels | Just Story It! Biz Storytelling | Scoop.it
Merely knowing what a charity does isn’t always enough to convince potential donors to lend financial support. Sometimes you have to know who the charity does it for, too.


Now how creative is this?!! I love that nonprofit Aspire uses an infographic to share a story, and also creates a very effective video story about their email campaign using the infographic.


The infographic is not about the organization, but about the people it serves.  Yeah! They got it right!


Enjoy this material. You too can do this! And I encourage you to do so. It is quite ingenious and it will gain you results.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Story Selling: The Nine-Word One-Minute Interview, Andy Paul's Defining Moment

Story Selling: The Nine-Word One-Minute Interview, Andy Paul's Defining Moment | Just Story It! Biz Storytelling | Scoop.it

My first ever interview for a sales job consisted of one question and lasted less than a minute. How I answered that question, and what followed, was one of the defining moments in my sales career. It just happened to occur before that career had even begun.


Now here is a great example of effective storytelling and story selling by sales professional Andy Paul in several ways:

  1. It is a terrific story that is the entire blog post (conveys messages through the story; does not contain lots of information with a little story sandwiched in between).
  2. The story conveys principles on multiple levels (personal values, sales values, corporate values)
  3. The story demonstrates/shows the value of integrity -- Andy doesn't talk about it, he brings us into his experience.
  4. The story contains all the elements of a compelling story (setting, problem,  drama/tension/conflict, resolution), including a key message at the end.
  5. It is easy to read (language, layout, length).


LOL -- Andy's a client -- can you tell?!


And I love that the story is about sales, but is not trying to sell you anything. Yet after reading the story, I bet most people would be very interested in purchasing and reading Andy's book.


You too can do this in your blogging and on your website. The more stories you can tell following the points above, the more trust (and sales) you will gain.


Thanks for sharing one of your stories Andy!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Websites Are A Story: Telling stories with your designs

Websites Are A Story: Telling stories with your designs | Just Story It! Biz Storytelling | Scoop.it
Websites are incredibly versatile as a medium, to be used to display information and other content, and if well designed they can do this in an enjoyable way...


I really like this article because it approaches websites as a total narrative which all starts in its design. Notice I did not say text!


Yep -- design comes first and that is where the narrative for your business starts.  Ultimately your website needs to move the viewer along a story arc that leads them to take some action -- like buy your product/service.


Treating your web pages as discrete pages is not creating an overall narrative. Sure -- the content of each page needs to be crafted as a story. But all the pages need to link together to create a narrative. This is more than just page linking in technical terms.


So read this article for the insights about designing your entire website as a narrative. The author has great ideas and tips, along with examples. 


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Narrative Conference 2012: Narrativity in Organizations

Narrative Conference 2012: Narrativity in Organizations | Just Story It! Biz Storytelling | Scoop.it

Narrative Conference 2012 CopenhagenNarrative Conference 2012...NARRATIVITY IN ORGANIZATIONS -- How can a narrative approach to dialogues be used to support employees, teams, and organizational development? 


In many ways, Europe is ahead of the US when it comes to approaching business and organizational culture from a narrative approach.


The organizational track at this conference looks fabulous and if you have an opportunity to go -- or submit an application for a presentation -- then don't miss it.


The entire conference is on narrative therapy and community work. Two of the 3 tracks are applicable for business: Narrativity in Organizations and Storymaking.


If you go, I bet you will learn tons!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, May 21, 2012 11:35 AM
Thanks for re-scooping this post Michel! I hope you or the people in your network attend. I would love to know what happens. Have a great week.
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Batman and the Storytelling Map -- Brand Storytelling

Batman and the Storytelling Map -- Brand Storytelling | Just Story It! Biz Storytelling | Scoop.it
In my last post I wrote about the Story Map I used to analyze stories and search for ways to incorporate brands into well known narratives. By using the same tools as Hollywood its possible to effe...


Well, this is interesting -- but maybe doesn't go far enough. The map is useful. The tricky part is putting all of the elements together effectively to create a compelling story. The nuances between these elements is not always obvious.


No question, these elements need to be present. But conveying tension, motivation, conflict, and empathy are done by employing either linguistic devices like contrast, triggering emotions in the reader, etc. They are subtle, powerful techniques that are more often experienced rather than told.


And in the end, all business storytelling is about moving people to action. While Batman is an engaging story, it doesn't move us to take action. That is what is missing on this map, which is why I said it probably doesn't go far enough.


But overall I like what is being said. Now we need to watch for the next installment where the author will share how he has used the map to create pharmaceutical brand stories. 


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Throw a Storytelling Party!

Throw a Storytelling Party! | Just Story It! Biz Storytelling | Scoop.it
Everything you need to know about how to host truly unique storytelling parties. With storytelling ideas, storytelling kits, seasonal party ideas.


Hey --it's Sunday and a perfect day to relax and plan for summer fun!


I ran across this article that has nothing to do with business storytelling but is a treat nontheless -- Plan a storytelling party! It sure will to build storytelling skills plus learn amazing things while having a good time with friends and family.


On this website there is everything you need to know to throw a successful party.


Now if you really wanted to apply this to your organization, use all the ideas and suggestions here, just shift the topics to fit your needs. Throw a storytelling party for employees! Throw a storytelling party for customers! Just remember to keep having fun :)


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Have a HEART – Part 2: Emotions, Stories, Biz Success

Have a HEART – Part 2: Emotions, Stories, Biz Success | Just Story It! Biz Storytelling | Scoop.it

Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS in todays business world.
In part 1, I introduced the subject of emotions in business and why they’re becoming increasingly important in staging customer experiences and influencing buying decisions. I also shared some ground breaking research, conducted by Colin Shaw and his Company, Beyond Philosophy. That research revealed for the first time ever ”the empirical link between evoking certain emotions along the customer experience journey, and increasing and decreasing revenue”.


Wow -- what an information packed article on the importance of emotions in marketing, branding, customer experience and the link to effective storytelling.


As I work with clients on their biz stories, identifying, articulating, and consciously working with emotions in their content and marketing is challenging for them.


This article is going to be a huge assist in helping them (and you) figure it all out. There are plenty of examples and links to other resources so you will want to bookmark this article and keep digging into its material.

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The Ripening of the Olive: A New Metaphor/Story for Responsible Capitalism

The Ripening of the Olive: A New Metaphor/Story for Responsible Capitalism | Just Story It! Biz Storytelling | Scoop.it

Metaphors, or vivid mind-pictures, carry meaning effortlessly and powerfully. As Johnson points out, a metaphor is embodied cognition. They are deeply imbedded in our thinking. They help us to make sense of, get closer to what may not be immediately understandable. A metaphor is no mere ornament of language. We live by metaphors.


Here's what I really like about this guest post by Graham Williams of Halo and Noose on the Just Story It blog: it's all about the power of metaphor to shape our world.


By writing this article Graham is doing a few things for us:

  1. He's suggesting a new metaphor to use in business that creates triple wins for the organization;
  2. He's showing us how shifting our business metaphors can directly benefit the bottom line.


There are a number of insights here and I hope it gets you thinking about using diffent kinds of metaphors more directly in your business!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Who tells a story transfers tacit knowledge and creates new

Who tells a story transfers tacit knowledge and creates new | Just Story It! Biz Storytelling | Scoop.it

Some companies try to establish a knowledge management to promote the creation of new knowledge, and these efforts should seek to encompass also ways of dealing with the tacit knowledge. Storytelling can be one of these forms, not only of transferring knowledge but also create an environment that disrupts and also brings balance and relaxation.


I like that this article talks about storytelling and knowledge transfer, and that it mentions how sharing stories can also bring balance and relaxation. Yes!


The author discusses when knowledge transfer doesn't work and why storytelling does. Then he goes on to chat about how to best use stories for knowledge transfer.


Even better, the author poses several questions for us to ask when using stories in this way that is based on listening.  Lovely! I know you will enjoy this piece.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it ;

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Changing the Conversation in Your Company [via stories]

Changing the Conversation in Your Company [via stories] | Just Story It! Biz Storytelling | Scoop.it

In our experience, it's rare for a diverse group of headstrong Executive Education participants from around the globe to agree on anything. Our research has shown that more and more leaders — from organizations that range from computer-networking giant Cisco Systems to Hindustan Petroleum, a large India-based oil supplier — are using the power of organizational conversation to drive their company forward.


I love this article! Why? Because it reframes leadership, organizational change, and employee engagement as a conversation. Finally!


The authors don't directly mention storytelling, but if you are going to have a meaningful conversation, you know that storytelling is going to be a part of it.


Actually, promoting conversational storytelling is what I've practiced for years in my org development work. And it's a natural for anyone connected into business storytelling.


This notion fits perfectly with the emerging recognition that stories -- and stories told in conversation -- are the path to change, effective leadership, and engagement.


I like the research the authors shared, also. This article lays the foundation for where and how to engage in conversations/storytelling that make a difference. And don't forget to read the comments at the end of the post -- there's lots of good info there, too!


Enjoy this different perspective. 


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, May 30, 2012 9:53 PM
Hey thanks for re-scooping this Jan! Hugs to you. Hope you had a wonderful weekend at the Cape :))
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Why Successful Branding Still Happens Offline

Why Successful Branding Still Happens Offline | Just Story It! Biz Storytelling | Scoop.it
For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.


Yes yes yes!! In all the hype about social networks, engagement, and customer loyalty it is easy to forget that in the relationship economy, relationship marketing, and for a return on relationship, face-to-face marketing rules.


Oh, just tell your stories digitally, on-line, in your social network or blog. Yes -- all of that is good. But as the author says, "Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technologyat the center of products, campaigns and market strategies."


Research shows that 90% of word-of-mouth conversations about brands take place offline and ar primarily face-to-face. Whoah!! As the author suggests, "start a story that consumers will want to talk about. What are the messages about your brand and category that make you talkworthy?"


There are many great insights in this article that I know you'll enjoy. Happy reading!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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10 Mandatory Ingredients of Online Video Content (Part One)

10 Mandatory Ingredients of Online Video Content (Part One) | Just Story It! Biz Storytelling | Scoop.it

If you only use video in an ad hoc manner (as opposed to treating it like your other channels, characterised by regular and consistent programming) you'll NEVER be able to predict success with any proof / confidence. I'm going to look at the first five ingredients now, and will follow up with the second five next week.


Here's what I love about this short post -- the 5 key ingredients listed here are very practical, essential for success, yet rarely talked about. I'm bummed though that we have to wait for another blog post for the next 5 essential ingredients.


The author shares about the necessity of actually creating a story instead of just promoting an idea; the beginning is super-critical; you want to take a stand; address a need; and finally, focus on evoking the right response.


I particularly like his last point: "And, the only way you can avoid the subjective discussions about the quality of video content, is to create and publish video content regularly, using the insights from each video to improve the quality of the product you are producing."


Now we'll just have to wait for his next post and the next 5 mandatory ingredients!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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8 Tips for nonprofit [& for profit biz] storytelling

8 Tips for nonprofit [& for profit biz] storytelling | Just Story It! Biz Storytelling | Scoop.it
What’s your story? Finding and telling an organization’s most compelling stories is always my first step in the consulting process.


Here are 8 great storytelling tips for any nonprofit or for profit business. It's all about how to find your stories.


There are plenty of articles on how to tell a really engaging story that moves people to action. But where do you get those stories from?


Follow these tips and you will soon have a wealth of stories to choose from!  I particularly like tip #6 -- Listen. Yes! So often this is left out of the equation. We are so busy thinking about the questions to ask and how to respond that we forget that the magic in evoking stories is simply to listen delightedly -- not critically.


And then tip #8 -- don't polish your stories too much. Well, keep them authentic but do clean them up a bit. There is no excuse not to have a well-crafted story. Not everyone on video is a good storyteller. And turning a recorded story into a well-written story takes crafting. My advice? Craft an awesome story while keeping it authentic --you want the person telling the story to be shown in the best light possible!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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CharacterLab :: Figuring Out Your Brand Story Persona

CharacterLab :: Figuring Out Your Brand Story Persona | Just Story It! Biz Storytelling | Scoop.it

While it may not have been popular marketing theory at the time, the most successful brands figured out decades ago that it takes character to turn a product into a brand. When a brand has character, it takes on an identity of its own. Its every word, gesture, action, became natural expressions which make the brand instantly recognizable.


What is the character or persona of your brand? The company Added Value has a tool called CharacterLab that helps you figure this out.


There is a free demo to try at this site. The demo will give you a series of photos and characteristics to rank. At the end it will give you the character/persona of your business -- if you are a sole proprietor.


Give yourself some time to work through the demo -- it will get you thinking and the sorting isn't easy. But I was very pleased with my results!


Turns out my business is characterized as the Creator/Sage. Just make sure you take notes at the end. I tried to bookmark my results, but when I tried to view that page again, it led me back to the original demo page. Bummer! But understandable.


Once you have your results then the real work begins -- crafting your brand to be in alignment with your character/persona. That includes aligning the language you use, your colors and graphics, web design, and marketing materials to your character/persona.


Knowing your character/persona really takes a lot of the mystery out of creating your brand and telling your stories.


So go have fun!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Apple, Victoria's Secret And IKEA All Fall Into The Same Brand Archetype

Apple, Victoria's Secret And IKEA All Fall Into The Same Brand Archetype | Just Story It! Biz Storytelling | Scoop.it
What do the Apple, Victoria's Secret and IKEA brands have in common? They're all from the same archetype.

 

The brand are "Creators," according to a case study from marketing firm Added Value.

 

It's all about how consumers are able to use the brands to create their own identities. Creator brands allow people to "tap into their potential and re-invent themselves — their minds, personalities, environments, bodies, ambitions, and dreams," according to the report.


OK -- I curated this piece because it show how specific archetypes are reflected in organizations. It is a very brief article and starts to get us thinking about how this information can be used in marketing, branding, and advertising. But make sure to click through to Added Value http://www.added-value.com/culturaltraction/index.html and poke around their site for more info, case studies, and their tool.


But here is what I find disturbing about this short post and the Added Value website -- nowhere does anyone mention that these archetypes originally came from Carol Pearson's and Margaret Mark's book The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes (2001) http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_1?s=books&ie=UTF8&qid=1337476690&sr=1-1 


Enjoy poking around the websites, but go read the book!! It contains a wealth of fabulous information and how-to tips you can use immediately for articulating your brand and targeting your communications (I'm not affiliated in any way with the authors).


Via Gregg Morris
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Data Storytelling: The Art and Science of Social Media Metrics

Data Storytelling: The Art and Science of Social Media Metrics | Just Story It! Biz Storytelling | Scoop.it

What is data storytelling?
In two parts, it’s (1) how we use data visualization to help us see and read the story social data tells, and (2) how we as social media experts package that story and make adjustments to campaigns.


It should, but unless we can find the answer to the question “so what?” all that data just seems time-consuming. That’s why we practice data storytelling. It’s the act of data visualization before, during and after mining/analyzing data.


For all of us who want to know how to share the stories data tells, then this article gives a great framework. You'll have to read down to the end, however, to get to the gold.


Most of the article is about measuring social media campaigns. Then we get to the good stuff: the model for storytelling with data that contains 5 elements.


The other insights are good, so grab those. Then pay attention to those 5 elements and start working on your data stories. The model should get you started.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Debra Askanase's comment, May 23, 2012 8:03 AM
Wonderful find! Thanks for sharing here.
Karen Dietz's comment, May 23, 2012 3:25 PM
Glad you like it Debra! It seems to be 'nonprofit week' here and I also really like the additional articles I've curated here -- they've got great creative insights! I hope you dig into those too. Stay awesome :)
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5 Ways to Weave Every Element of Your Nonprofit's Story onto Pinterest

5 Ways to Weave Every Element of Your Nonprofit's Story onto Pinterest | Just Story It! Biz Storytelling | Scoop.it
The only nonprofit marketing trend hotter than storytelling is visual storytelling. And the social media site Pinterest, a virtual bulletin board for interesting web pages and pictures, lends itself to visual storytelling techniques.


I like these ideas here! They will definitely get you thinking more about how to effectively use Pinterest for sharing your organization's story -- whether you are a nonprofit or for-profit enterprise.


Now if only Pineterest would let you group photos together within boards you could REALLY tell your stories better. I hope they add that functionality soon.


In the meantime, create your boards and start pinning! Then check out the Scoop.it material by my friends and colleagues Jan Gordon and Michele Smorgon called Pinterest Watch for all the tips and tricks for leveraging Pinterest in social media campaigns http://www.scoop.it/t/pinterest-watch 


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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7 Ways to Develop Employees into Digital Storytellers to Boost Their Skills AND Your Company’s Resources

7 Ways to Develop Employees into Digital Storytellers to Boost Their Skills AND Your Company’s Resources | Just Story It! Biz Storytelling | Scoop.it
One creative and immediately available way to develop your staff outside the training classroom and “outside the box” is to turn them into what I call...


What a great article that's also a quick read. Here the author gives 6 creative ideas for how employees can capture stories within your organization to keep a constant stream of stories coming in.


This is what I call 'sustainable storytelling.' A ton of focus these days is on crafting and sharing your biz stories for marketing, branding, sales, etc.  Read some articles, take some workshops, and you are all set.


But what is mostly ignored is how to imbed storytelling as a core competence within your business. For storytelling and story sharing to be a core competence, there must be processes and structures in place to bring you a constant stream of stories to listen to, craft, and share.


This article has some great ideas -- and they sound like fun, too. I hope this gets you thinking about different ways to continue to capture stories for your organization!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, May 20, 2012 4:55 PM
Thanks for re-scooping this article Brian! Have a great day :)
Scooped by Karen Dietz
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Storytelling: What Technology Means vs What It Does

Storytelling: What Technology Means vs What It Does | Just Story It! Biz Storytelling | Scoop.it

THIS LINK HAS MOVED: HERE IS THE CORRECT ONE: http://blog.pgi.com/2012/04/storytelling-what-technology-means-versus-what-it-does/ 


This video has been a point of discussion this week among our PGi team...Challenge yourselves to be storytellers, architects and visionaries, not simply marketers or business owners, and tell a story that engages your audience on a deeper level.


Oh how I love this 6min. video and oh how I love the written intro! Both the post and the video are perfect examples of the WHY behind a business or product. 


I curated another article earlier focusing on the WHY in order to create an effective story brand. Here is what that looks and feels like.


And besides -- it's the weekend and we could all use a little inspiration. This video has it in spades. Enjoy!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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