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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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Brand Storytelling at Its Finest -- TOMS Shoes

Brand Storytelling at Its Finest -- TOMS Shoes | Just Story It Biz Storytelling | Scoop.it

What makes a brand stand out? What makes a brand resonate with consumers? What makes a brand evoke an emotional connection that is so powerful, it turns consumers into brand ambassadors? It’s when a brand can tell an incredibly influential yet simple story that touches a consumer on a personal level.


It boils down to this: "Why have I felt so compelled to focus on this one brand? It’s really quite simple. This brand has forged an emotional connection with me. I honestly want to buy as many shoes as I ca,n because I know I am doing something good at the same time."


The author Natalie Drugan does a great job in pulling together how brand storytelling has propelled TOMS Shoes to success.


In the end, she challenges us all to tell our own inspiring business stories. And we all have them. Now go find yours if you need to!

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7 Collaborative Storytelling Websites to Weave Your Own Digital Stories

7 Collaborative Storytelling Websites to Weave Your Own Digital Stories | Just Story It Biz Storytelling | Scoop.it

The web has given rise to collaborative storytelling. Collaborative storytelling involves a group where one writer starts the story and others keep on adding threads to it, and thus the story evolves. The imagination of the community gives a digital story a path one wouldn’t have thought of at the start.


While this article shares tools for collaborative writing, I thought it would be a hoot to think about using these tools for business storytelling.


For example, how fun would it be to have a contest where your customers collaboratively create entertaining/instructional stories about how someone uses your product/service. 


Or get an internal work team together and have them collaboratively craft one of your business stories to share.


I'm sure you will think of other ideas for creatively using these story tools! 

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3 Beautiful Examples of Video Storytelling & How It Boosts Loyalty -- NOT!

3 Beautiful Examples of Video Storytelling & How It Boosts Loyalty -- NOT! | Just Story It Biz Storytelling | Scoop.it
When you're marketing your small business you often find yourself recalling different situations and moments that best illustrate what you're trying t (I agree.


OK -- after watching these 3 videos I only counted 1 story among all of them -- and it was a story fragment at that. Bummer, because I was really excited to listen to some great storytelling based on the blog author's descriptions.


So what are these videos? Profiles.  Full of concepts and information.  Please don't do what these folks did.  Tell stories!


Each one of these videos could have been dynamite if the owners had shared the defining moment that got them to start their business.  


Each one of these videos could have been awesome if they had shared a customer story.  


Each one of these videos could have been riveting if the owners had shared their vision of the future.


Those are the kinds of stories we want to hear! And that's what builds customer loyalty -- not profiles.

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If you’re in the business of storytelling, you need to adapt to a storytelling way of business

For over one hundred years now, agencies have been organized to create, produce and place either individual messages or groups of messages categorized together as “campaigns.”


Campaigns are going the way of the dinosaurs, it seems.


I'm fascinated by how PR and ad agencies are shifting and changing in response to storytelling as a pull dynamic (we pull you into our business with stories) in the business landscape as opposed to the traditional push dynamic (we push our message out to you).


I like this article because it reminds us that storytelling is an iterative process, not a linear one. And that storytelling is about an ongoing conversations instead of a broadcast.


There are 3 questions at the end to help readers assess where they are with their brand story. This is a good quick read, and a reminder about how our thinking needs to change as we get our heads wrapped around effective business storytelling.

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Leveraging Digital Storytelling and Social Media to Build Your Organization & Network

Digital storytelling and social media have taken the communications world by storm. Bay Area nonprofit EARN, has harnessed these innovative tools to transform and bolster their communications and outreach efforts. EARN leaders walk through their best practices, powering your communications strategy and building your network in the process. Learn to articulate the importance of storytelling and social media to key organizational decisionmakers, begin building a story database and social media presence for your organization and create a strategic communications timeline around an upcoming moment of opportunism.


Love this video.  It is geared for nonprofits but the same principles apply to any business!


The speakers start the typical way, and then quickly stop and move to storytelling.  It's a great game-changer to what we typically experience.


I really like how the speakers walk us through how they established storytelling as a core competence, and the best practices they've established for themselves that you can also adopt.


This video is long (53 minutes) but chock full of great material and insights for applying storytelling to social media, websites, promo material, etc.

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What's Your Website Story Score? ComMetrics TriageHazard Score

What's Your Website Story Score? ComMetrics TriageHazard Score | Just Story It Biz Storytelling | Scoop.it
Summary On the average Web page or blog post, users may read about 20 percent. The first 10 seconds are critical. This score supports your efforts in keeping  readers longer.


Here is some very interesting work going on by my colleague Urs Gattiker in Switzerland who is working on algorithms to help businesses measure engagement on their websites.


This is tough work but I think Urs is on to something here.  While we don't have measures yet on the quality of stories on a website/blog, the algorithms here will indicate if the stories you share on your site are captivating (longer site visits). If you end up with a low score, you probably need to revisit your content and visuals.


I look forward to hearing more about Urs' work as he continues to work on these algorithms and shares his results with us.

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Management, Leadership & Storytellers of Complexity | storyfountain

Management, Leadership & Storytellers of Complexity | storyfountain | Just Story It Biz Storytelling | Scoop.it

So: let’s use these three categories Manager: Leader: Inspiration, to help us define the evolutionary shift in organisations and see if this helps us to define how we (the consulting and advice industry who work to help companies create, tell and deliver their institutional stories) can serve the needs of today’s and tomorrow’s CEO.


What a great article that charts the shift from management to leadership to inspiration based on how the global marketplace has changed.  This article is written from the perspective of consultants, but really would get anyone's brain going on how to better think about, work with, and serve modern corporations based on the dynamics of storytelling.


Enjoy this unique perspective and I hope you get some ideas/expanded understanding of storytelling's role in today's business environment.

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Six Word Story Every Day

Six Word Story Every Day | Just Story It Biz Storytelling | Scoop.it
Six Word Story Every Day...


Because it's Friday and we could all use a shot of fun and inspiration! Enjoy these 6-word stories. Laugh, ponder, question, sigh, or smile . . . What's your 6-word story?

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How to Tell Your Story Right, According to Ken Reid

How to Tell Your Story Right, According to Ken Reid | Just Story It Biz Storytelling | Scoop.it

Ken Reid, a Boston stand-up and practiced storyteller, is hosting tonight's likely-to-sell-out Story League event at Busboys and Poets. (The theme is "My Secret.") I [Brandon Wetherbee] hit him up recently for some storytelling tips.


What a great post with 5 solid tips on how to tell your story right!


This post is different than most, which often only deal with story structure.  I like Ken's tips because they focus more on the telling part.  Like, "Let the story tell the story. You don't need to act out all the parts like it's a movie."


Even though Ken is talking to the general public, his tips apply the same to business stories.


Go read the other 4 tips and happy storytelling!

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Storytelling Is Overlooked in Workplace Design - Forbes

Storytelling Is Overlooked in Workplace Design - Forbes | Just Story It Biz Storytelling | Scoop.it

By now you’ve surely gotten the memo: Storytelling is 'it' in business and communication today. But places can, and do, tell stories, too."


This is a great article because it is one of those pieces that continues to expand our notion of storytelling and how to apply its principles for more meaningful and richer experiences in our lives.


In this case, how story dynamics shape our physical environment.  I know I've talked about this before and curated at least one other article about this.  As one trained in researching and analyzing built environments (vernacular architecture and cultural landscapes), I've known for decades how our mental and social constructs show up as expressions in the buildings and spaces around us.


If we are hard-wired for stories, think in stories, and language in stories, then it makes perfect sense that we build storied environments.  Walt Disney knew this and consciously designed his themepark as storied spaces that we move through.  The best architects and city/landscape designers know this.  Yet all too often we are confronted with buildings and landscapes with no soul.  That's a major bummer because those places/spaces do not enliven us, but diminish us in some way.


OK -- off my soap box.  Read this short but meaty article about storytelling and workplace design.  Then cross your fingers people start paying attention and start designing different kinds of spaces for us!

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5 Ways Social Media Is Storytelling, Just Like A Book | fb & Business

5 Ways Social Media Is Storytelling, Just Like A Book | fb & Business | Just Story It Biz Storytelling | Scoop.it
Social media has so many similarities to storytelling. Proper social media marketing may be compared to a book, with it's genre, title, story line and chapters.


Here's another great way to look at social media through the lense of storytelling. The author is delving into what I call 'stratetic storytelling.' In other words -- all the thinking about your stories before doing when launching into crafting your story.


When you ask yourself questions like, "What is the cover of my story?" and "What genre is it?" and "What's the market I'm trying to reach?" makes the stories you craft on target. Then the story will do the work you want it to do (connect with others, grow your business).


As the author states at the end, "Ensure your genre, cover and subjects are inline with the messaging you want to get across and use those stories to build meaningful relationships by delivering value."

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50 Business Storytelling Mantras to Live By (2012)

50 Business Storytelling Mantras to Live By (2012) | Just Story It Biz Storytelling | Scoop.it

As you look through this list, see what applies to your life or what you want to apply. Write your own list of mantras. Whatever you do, make a list (short or long) of your goals and aspirations. Every so often read, revise, and contemplate...


What a great list! And one I'll be keeping handy. Add your own reminders. Enjoy.

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So That’s What “Build Your Brand Story” Means!

So That’s What “Build Your Brand Story” Means! | Just Story It Biz Storytelling | Scoop.it

The advertising agency had to reinvent the Volkswagen for the U.S. market, because we still had a lot of hard feelings after the war. And they did. They took a German made car and turned it into a U.S. quality brand. How? With stories. The really fascinating thing about the Volkswagen ads is the stories they create.


I like this article because it's a story about how a guy finally 'got' that every brand has a story -- and it is done through sharing a story.  So it's double fun.


The author shares his story and experience with Volkswagon. In his story we come to understand more about the critical links between branding and storytelling.


Unfortunately at the end, the author's advice is to NOT tell a unique story -- just a relevant story to your customers/prospects.  LOL -- every business is unique and their stories will be unique.  And there's nothing more unique than Volkswagon! But point taken -- don't get so wild that people can't relate to your stories.


Enjoy this read.

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Rowan Norrie's comment, January 19, 2012 9:19 AM
great example, Karen!
Karen Dietz's comment, January 19, 2012 1:36 PM
Thanks! Glad you like the article and example. Have a great rest of the week!
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7 Tips for Finding Stories in Your Organization -- Nonprofit or For Profit

7 Tips for Finding Stories in Your Organization -- Nonprofit or For Profit | Just Story It Biz Storytelling | Scoop.it

Here are some tips on how you can elicit stories about your organization from colleagues, board members, donors, clients, grantees, and others.


Whenever I work with an organization, the toughest part is figuring out how to make storytelling a sustainable activity.  This article helps solve one part of the problem -- how to evoke & collect stories from your stakeholders.


Evoking stories is a skill. I've worked with plenty of organizations who have tried to collect stories and failed miserably because they did not know the specific techniques for evoking stories in others.


So thank you Thaler for these 7 tips! Follow them and you will evoke amazing stories from others.  These tips will make all the difference for you.

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Thaler Pekar's comment, January 21, 2012 7:30 AM
So glad you like this, Karen! Thank you for reposting.
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The Art + Science of Using Stories to Influence Decisions

Stories. They’ve been around as long as humans have walked the earth. Should you use them in your con­tent? Yes. That’s easy. The hard part?


What a nifty SlideShare presentation. Easy to view and get the points. Enjoy learning how stories influence decision making!

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The Art & Craft Of Modern Storytelling -- Creating Effective Photo Essays

The Art & Craft Of Modern Storytelling -- Creating Effective Photo Essays | Just Story It Biz Storytelling | Scoop.it
How to make a compelling photo essay in the Internet age (Latest Digital Photo Pro mag has article by Michael Freeman on storytelling via #photoessays.)...


This is a cool article because it gives you the actual structure for creating a compelling photo essay. 


Visual storytelling is hot and is easily applied to businesses and nonprofits.  But how do you really do it well?  This article has some of the answers. Storytellers will immediately be familiar with the structure. Now everyone can create visual stories that are more compelling.


Take this structure, put your photos together and start sharing your visual stories!

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What's Your Influencing Style? Storytelling's Role

What's Your Influencing Style? Storytelling's Role | Just Story It Biz Storytelling | Scoop.it
Effective leadership today relies more than ever on influencing others — impacting their ideas, opinions, and actions. While influence has always been a valuable managerial skill, today's highly collaborative organizations make it essential.


Whether you are a CEO, busines owner, senior executive, or manager -- your ability to influence directly relates to your success.  


This article talks about the 5 types of influencers and helps you figure out which one you are.  In addition, there's a link to an assessment you can take to really find out your influencing style, and another link to identifying 9 primary influencing tactics. Very cool.


Of the 5 styles listed, 2 are deeply connected to storytelling abilities -- Inspiring and Bridging.


As the authors ask at the end, "What's your influencing style? And what are you going to do about it?"

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Zeega Enables Communities to Create Interactive Documentaries, New Forms of Storytelling | PBS

Zeega Enables Communities to Create Interactive Documentaries, New Forms of Storytelling | PBS | Just Story It Biz Storytelling | Scoop.it

We at Zeega want to enable anyone to create interactive documentaries and invent new forms of storytelling. Today is a moment of dramatic media transformation. We see this as an opportunity for journalists, artists and the public to invent new ways to tell and gather stories.


Zeega looks like an application that bears watching. Read about their collaborative story projects and think about how you might be able to use this documentary story tool to create business stories of your customers or stories about your business.  Think of customers and you creating collaborative stories together.  Think of you and your staff creating collaborative stories together about your business.


Hmmmm -- lots of food for thought here.

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5 Strategies for Creating Magnetic Online [Storied] Content

5 Strategies for Creating Magnetic Online [Storied] Content | Just Story It Biz Storytelling | Scoop.it
Brands are content publishers, and the Holy Grail of brand-produced content is magnetic content.


Read this article for 5 strategies that will help you create magnetic stories to share about your business, products, or services.  


The 5 strategies include:

  1. Make it relevant
  2. Connect across time
  3. Extend across media
  4. Inspire people
  5. Draw from the everyday


Each strategies has a video that illustrates the point the author is making.


I think 'Make it relevant' needs some work though. I get the point the author is making with the video that's included, but more could be said here -- like, "make sure your stories help customers find answers to the problem they are trying to solve." Can't get more relevant than that.  Or "have your stories reflect the values, needs and desires of your customers."  You get the idea.


I bet you'll gain several ideas from this article and videos that you'll be applying to your business storytelling. 

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Why executives suck at telling stories | Boscutti

Why executives suck at telling stories | Boscutti | Just Story It Biz Storytelling | Scoop.it

Storytelling creates all meaning. Especially where we spend our time working. The stories we tell about a corporation create the identity, the values. They sustain or change the culture.


HERE'S THE CORRECT LINK: http://boscutti.com/2012/01/16/essay-why-executives-suck-at-telling-stories/ 

 

Yet there are 3 common myths about business storytelling that create barriers to success.  Read about the 3 myths and how to de-bunk them.

 

Thanks go to fellow curator Gimli Goose for this article!


Via Kim Zinke (aka Gimli Goose)
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Essential organization stories every nonprofit [& business] tells to be successful

Essential organization stories every nonprofit [& business] tells to be successful | Just Story It Biz Storytelling | Scoop.it

Organization communication has the power to be effective through the use of seven types of stories, all essential to success.

 

What a great list with good explanations for each type of story. Whether you are a nonprofit or a for profit firm, use this list to develop your repertoire of stories to share with others and grow your business.

 

Thank you fellow curator Wilton Blake for finding and sharing this article!


Via Wilton Blake
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Storytelling in Business (1) - It's All About Engagement...

Storytelling in Business (1) - It's All About Engagement... | Just Story It Biz Storytelling | Scoop.it

I remember some years ago mentioning to a friend of mine that I believed storytelling was an important art for business and that it was an area in which I intended to specialise: in my naivety, I was a bit taken aback when his reaction was to ask “what’s the point of that then?"


Been there! And I love how this author Jim Pirrie answers his friend.


He goes on to say, "If we can re-learn how to engage with our colleagues and economy as communities, and engage with the myths that underlie them, then people will engage with us. And when people engage with each other - when people turn up as individuals and show that they care - then extraordinary things can start to happen in communities. New stories start to emerge and new outcomes become possible."


Get the skinny on engagement -- employee or customer -- with this article and how/why storytelling is the key.

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Simplexity: Sensemaking, organizing and storytelling for our time

Simplexity: Sensemaking, organizing and storytelling for our time | Just Story It Biz Storytelling | Scoop.it

ABSTRACT: Simplexity is advanced as an umbrella term reflecting sensemaking, organizing and storytelling for our time. People in and out of organizations increasingly find themselves facing novel circumstances that are suffused with dynamic complexity. To make sense through processes of organizing, and to find a plausible answer to the question ‘what is the story?’, requires a fusion of sufficient complexity of thought with simplicity of action, which we call simplexity. This captures the notion that while sensemaking is a balance between thinking and acting, in a new world that owes less to yesterday’s stories and frames, keeping up with the times changes the balance point to clarifying through action. This allows us to see sense (making) more clearly.


With analyses of dominant stories, discursive devices, life stories, documentaries, and oral tradition, these authors aim for a deeper understanding of order, constraint, conflict, legitimation, embodiment, and distributed improvisation. 


This is an academic article that I'm looking forward to delving into. The authors are talking about organizational narratives, how workers make sense of complex events through sharing stories, and are then able to take action.  


But I think the authors are also talking about how we select the stories we listen to and share, who is telling the larger narratives we are listening to, what are those stories stirring up, and what can't we see? Hmmmm -- great questions!


Download the free PDF of this article to learn more. 

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Biz Storytelling at Work...Your Storytelling Brain | Think Tank | Big Think

Biz Storytelling at Work...Your Storytelling Brain | Think Tank | Big Think | Just Story It Biz Storytelling | Scoop.it
Your Storytelling Brain http://t.co/RQPGybbi via @bigthink - Suggest giving this a look - how are you sharing your business story?


Confabulation and narrative coherence -- how our brian works and the significance of stories for our ability to make sense of the world.  What a great read and video!


The more we know the science behind WHY stories work, the more control we have over the HOW -- art of crafting and sharing our business stories.  


I'm glad this article came along today!

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Every Presentation Ever: Communication FAIL

Ever feel like your communication fails? Avoid this!


OK -- this is hilarious! It's Friday, the weekend is here, and we all need a good laugh to kick it off right.  Enjoy!

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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!