Just Story It! Bi...
Follow
Find
159.9K views | +29 today
Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

If You Don't Like Your Future, Rewrite Your Past -- Story Wisdom

If You Don't Like Your Future, Rewrite Your Past -- Story Wisdom | Just Story It! Biz Storytelling | Scoop.it

If you don't like how things are going, tell a different story. Sometimes strategic change just means taking something from the periphery — an anomaly, a demonstration, a small innovation — and redefining it as central.


Truer words could not be said!


When it comes to organizational storytelling, updating or rewriting a narrative is essential work sometimes. The stories we tell about ourselves and share -- whether as an enterprise, small biz, or nonprofit -- shape the results we experience. 


Want different results? Then shift your stories. Rewrite them (don't fabricate -- still be authentic) to emphasize different qualities. Or find new/different stories to tell altogether.


This is particularly important when, as the author Rosabeth Moss Kanter says, the current narratives inhibit rather than inspire.


This is a quick article with really good examples and important insights that I know you will enjoy.


So that leaves the following question on the table -- What biz stories do you carry that need to be rewritten? 


Read the full article here: http://blogs.hbr.org/kanter/2012/06/if-you-dont-like-your-future-r.html?awid=8310310616569395416-3271


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

What’s Your Story?

What’s Your Story? | Just Story It! Biz Storytelling | Scoop.it

"Against my better judgement, I cut through the dark alley on my way home that night"....What’s this got to do with marketing? Everything. Before you write one word of copy, before you call a prospect, reach out to one on Facebook, or talk to a potential customer face to face, ask yourself this question. “What’s the STORY behind my product or service?”


OK -- I like this article and I don't like this article. At some level it treats stories on a very surface and shallow level like a lot of marketing does. This is almost sliding into the land of manipulation and 'jerk my chain why don't 'ya?'


That being said, what I do like about the article is the 6 types of business stories to create based on the 6 Basic Human Needs -- which he lists.


His interpretation of these 6 needs into specific biz stories I don't quite agree with. Like stories of variety and adventure speaking to Uncertainty -- one of the 6 human needs we need stories for.  There are plenty of other biz stories to tell that also speak to Uncertainty.  So don't be constrained by his list.


The value of these interpretations is that they get our brain going. That is valueable. So play off his interpretations and think about how you want to address these 6 human needs with your biz stories. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The World’s First and Only Completely Honest Résumé of a Graphic Designer.

The World’s First and Only Completely Honest Résumé of a Graphic Designer. | Just Story It! Biz Storytelling | Scoop.it

Objective: My objective is the Truth with a capital T, mentally composed in Bodoni or, on the weekends, Garamond. I believe dishonest design is t...


Wow! Talk about authenticity! Do you have the guts to do what this guy did with your resume? Well, I'm thinking about it.


I don't know how this worked, but frankly it is wonderfully refreshing. And I think any employer who would discount this is crazy. But then again, that's me :)


Enjoy reading this piece on this lovely Friday -- and get inspired!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

How to Become a Content Marketing Hero by Emulating Apple and Subway

How to Become a Content Marketing Hero by Emulating Apple and Subway | Just Story It! Biz Storytelling | Scoop.it

As we saw last time, your startup becomes a hero by making your customers and clients the main hero. And rather than starting with trying to sell our ultimate products or services, we attract and mentor our prospects with content first.


If you are going to use the hero model in your biz storytelling, then you are going to want to read this article (I say that because there are other story models available).


I really like the examples and videos from Apple, Inc. this author uses to illustrate his points -- they are very powerful. 


And I think the chart is brilliant. He also explains the structure for creating a hero story -- and focuses on the hero being your CUSTOMER, not you.


That is sometimes hard to get your head wrapped around, which is another reason why I like the examples & videos he chose. You will really experience the difference.


So go grab these insights and happy storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


more...
Karen Dietz's comment, June 14, 2012 2:39 PM
Many many thanks! You have made my day/weekend! :))
VIDEOWORLD's comment, June 14, 2012 2:50 PM
And you made mine also, it energized me beyond the normal "like it" my whole breakfast with my son was talking enthusiastically about the article , because the "Hero Journey" although a cliché has to be interiorized to apply it firmly and softly, and yor curation and the article are real examples of the long journey we have to achieve , more in the tradition of the Dao (wu wei) it has to apperar natural and effortless (although we know there is a lot of effort in achieving it)
Karen Dietz's comment, June 14, 2012 3:08 PM
You are so right Jose (I hope I have your name correct -- please illuminate me if not)! It takes work, effort and patience and to really be effective at this, must be internalized. I think the mono-myth of the hero does us a dis-service in many ways because it is not the only way to operate in the world. Yet I appreciated this article because it does such a good job of shifting the focus away from our own hero stories to those of our customers -- which will create much deeper relationships and meaning for us, them, and those hearing the stories. I'm glad it sparked such a fruitful conversation between you and your son!
Scooped by Karen Dietz
Scoop.it!

5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core

5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core | Just Story It! Biz Storytelling | Scoop.it
As business leaders speak of the “Human Age” and claim that capitalism is being replaced by “talentism”--defined as access to talent as a key resource and differentiator--many companies have embarked on initiatives to “unleash their human...


Is your business a humanist business? Not sure? Then you'd better find out by reading this article.


Why did I curate this piece? Because if you are seriously working with stories with any depth, then you are connecting with the core of our humanity. There is both beauty there and ugliness.


So how do you get your head wrapped around this so you can continue to work with stories to connect, empower, survive, and thrive? Well, if you are operating from the principles given here, you will succeed:

  1. Empathy -- a core ingredient and outcome of story work.
  2. Community -- building a 'social mind' based on trust and collaboration
  3. Morality -- walking your talk is the only sustainable position in today's business, says the author. This happens with actualized values, purpose, and character.
  4. Creativity -- working with chaos, uncertainty, and dreaming -- which BTW is much more fun and produces better results than 'innovation'.
  5. Aspiration -- the realms of the imagination and hope, and creating alignment between org aspiration and employee passions (and I think customer passions, too).


Like the author says, "As the new millennial workforce demands meaning over money, and prefers employers that are different by making a difference, humanist businesses shift their organizational rationale from productivity to impact, from excellence to significance."


Actually, these desires belong to more than just the millennial workforce, so don't limit yourself there.


More wonderful food for thought this week :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Suggested by Appitive
Scoop.it!

Sales Lessons for Life -- What Story Has To Do With It

Does life teach us about selling or does selling teach us about life? No doubt, it works both ways. But the business of sales and those who find their careers in selling, are unique. Selling involves full engagement and the most successful salespeople agree that they never really leave it; that selling is in fact, a way of life.


Here is what I love about this SlideShare file:

  1. It is a great example of visual storytelling using compelling, engaging photos that evoke emotion and curiosity.
  2. Several points made in the tips focus on storytelling elements that create engagement -- like listening.
  3. Key messages are crisp and clear.
  4. The message is on building relationships -- a critical product of sharing stories.


The presentation in and of itself does not follow classic story structure. But the advice is solid and familiar. The tips are great reminders for creating success and gaining more sales.  And who couldn't use that occasionally? 


And take some lessons here on visual storytelling for your next presentation!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

3 Steps to Writing Copy that Speaks to Real Desire

3 Steps to Writing Copy that Speaks to Real Desire | Just Story It! Biz Storytelling | Scoop.it
Can you increase your business without sacrificing your ethics on the altar of sleazy hype and inflated promises? Mark Silver spells out how.

So when writing your biz stories for websites, email campaigns, blog posts, etc. -- do you appeal to the heart or the ego? Ideally you do both. But how do you do that?!!

Author Mark Silver shows us how in this article. There are great tips that will help you craft. You business stories in ways that will help grow your business without sacrificing your values, integrity, or authenticity.

I hope you find this as helpful as I did.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Content as Conversation | Using Stories & Story Elements

Content as Conversation | Using Stories & Story Elements | Just Story It! Biz Storytelling | Scoop.it

Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app?


If you read my review and article on this same page ("Forget About Content Management...") about moving away from content management systems to developing audience development systems, then this article explains more about how to do that. Yeah!


I really like the specific examples and concrete steps laid out in this post. It all makes sense to me!


Once again, while never mentioning storytelling per se, the article is all about using stories and story elements to generate conversations and engagement with customers/prospects. Like: converse with personal prounouns, invoke action using verbs, and write visually. Sounds like storytelling to me.


So go grab this article and its tips so you can continue developing audiences and engagement to build business success.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Karen Dietz's comment, June 6, 2012 5:26 PM
Thanks Jeff! Have fun today :)
Scooped by Karen Dietz
Scoop.it!

Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches

Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches | Just Story It! Biz Storytelling | Scoop.it
Wanna know a secret?  I’m a marketing expert and my elevator pitch STINKS.  Come to think of it, I don’t really have a good elevator pitch.


What a great article about Elevator Pitches -- how they don't work and how to rethink them -- and how to actually start sharing a story.


There are lots of good tips here and I love how the author shares his own struggles with this. The article is also reviewing a new book out on this topic. But the author of this post gives such good tips that I was happy to curate it. I'll probably even buy the book :)


Now dump that elevator pitch, get the insights and tips here, and start engaging people about your business in meaningful ways. You will gain more business!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The Five Biggest Mistakes CEOs Make in Speaking (no stories)

The Five Biggest Mistakes CEOs Make in Speaking (no stories) | Just Story It! Biz Storytelling | Scoop.it
Most CEOs are not inspiring. After years of working with leaders in business, it's hard to come to any other conclusion.


The 5 mistakes listed here are right on -- I experience them all the time when working with my coaching clients.


Number 4 is -- CEOs don't tell stories. That's for sure.

Number 5 is -- CEO's reading speeches instead of talking authentically with their audiences.

Number 3 is -- they are too stiff (that comes from not telling stories or not knowing how to tell stories)

Number 2 is -- they don't write their own material. No one can write your personal stories for you, BTW.

Number 1 is -- CEOs are not conveying a vision. Hey, we want to be inspired!


Well, for sure many business people of all types suffer from the same mistakes. So what to do? Find the stories you are passionate about telling, learn to tell them well and authentically, leave the notes at home, and please -- don't practice in front of a mirror! That's the kiss of death.


There are many more insights here in this article about how these mistakes show up for people, so go grab them.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

How To Get More Fans (and Why That’s a Horrible Idea)

How To Get More Fans (and Why That’s a Horrible Idea) | Just Story It! Biz Storytelling | Scoop.it

“How do I get more fans?” I hear this a lot. I’ve written about how to get more followers a few times, so instead of the same old, I thought I’d address this to folks who are working on growing themselves to be a person who has something of a growing (or huge) platform and is trying to understand how to use social platforms to build something better/deeper/more. And there might be a good place to start. “WHY” are you seeking to get more fans? And do you really want fans?


Why are you sharing your business stories? To get more fans (storytelling) or to build and engage with a community (story sharing)?


This article puts us all straight -- fans are OK but the real gold is in building community.


Read this article for more insights and target your business stories towards building community. That means listening to the stories of and within your community in return!


PS -- well, a fellow curator just shared with me how Chris 'unfollowed' ALL  of his Twitter followers to deal with spam http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.chrisbrogan.com%2Funfollow%2F&h=YAQF2W5idAQEFAwgGNZex3xdFsqQUGyvEpio4roBOWzUA_Q&enc=AZPRRQBadEdzzqDY9unLhuw-1GJno1AUFxVNHDMxOCAN7qAy4ndztwhkuf4kSJ4DZp1XkWNsqdqMB5MfJ1OQiXJctY_nXzFTfTEA2C9P3GoaYQ . This undermines his credibility with me about creating community engagement. So -- what to do? Read the article, get the tips, and don't do what he did!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Empowerment Marketing [Storytelling]: Advertising To Humans As More Than Just Selfish Machines

Empowerment Marketing [Storytelling]: Advertising To Humans As More Than Just Selfish Machines | Just Story It! Biz Storytelling | Scoop.it
Editor’s NoteThis is the first of three excerpts that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of Free Range Studios (the creative studio behind The...


Well, I am totally not crazy about this whole business of the 'Story Wars' and continue to find this framing about war and battles very limiting. And what I find amusing about the author's premise here is that for all of us to be successful in business, we need to move away from appealing to people's baser natures (like war?) and focus on empowering stories and advertising. Yet when you are in a battle, there are only winners and losers -- and extreme debilitating costs.  So while the metaphor totally does not work here, the ideas presented do.


I hardly find war empowering. Nevertheless, this article makes some great points. Take some time here -- between the text and the videos and additional links, there is lots to explore.


As a Folklorist, interestingly enough I am not wild about his Vimeo on "Winning the Story Wars - The Myth Gap". I hardly find that advertisers have been the mythologists of our age. I think people from the advertising world may think so however! So take that whole notion with a grain of salt please.


What's the bottom line here? Appeal to hope, courage, empowerment, community, and anything that enlivens us, expands our experiences, and calls us to something greater.


Surely we can all do this in our business storytelling!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Four Ways Brands Can Build Better Relationships (via story sharing)

Four Ways Brands Can Build Better Relationships (via story sharing) | Just Story It! Biz Storytelling | Scoop.it
Is your brand focused on transactions or interactions?


Why is this article showing up in this collection on biz storytelling?


Because the 4 ways brands can build relationships gets done through effective storytelling.


I love the 4 points made here in this quick read: branding is about building relationships to generate business, not pushing messages to make sales.


As a result, the game is now about human interactions instead of product transactions. What is the most effective way to promote human interaction? Story sharing!


This leads to point #4 -- relationships allow for organic discovery -- about your product/service, customer needs/likes/wants, potential innovations, new markets, etc.. The best vehicle for allowing organic discovery is story sharing.


Read the rest of the insights here. They make tons of sense. And if you like the ideas but want to know how to implement them -- then bring story sharing (telling your biz stories and listening to the stories of others in return) into your daily work life.


This is a game-changer.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

more...
Karen Dietz's comment, May 31, 2012 7:04 PM
Thanks for re-scooping the article Jeff! Have a great rest of the week :)
Scooped by Karen Dietz
Scoop.it!

10 Steps To Designing An Amazing [Storied] Infographic

10 Steps To Designing An Amazing [Storied] Infographic | Just Story It! Biz Storytelling | Scoop.it
Information can be useful--and even beautiful--but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics.


Got data? Need it to tell a story? Then make sure you read this article about constructing a storied infographic. An infographic is one visual storytelling method.


Yes, there are graphics tips here for us non-graphics people like "Choosing a Format". But the majority of the article is about effective storytelling with data. Like tips on "Finding the Narrative" and "Identifying Problems" (essential to a good story) to locating the "Hero" or key message.


And I like how the author, Josh Smith, dicusses determining a visual approach.


In the end, having graphic design skills seems necessary to do this type of visual storytelling well. 


Yet I think that there are plenty of ways to use the tips in this article to take simple data in our work and turn it into visually inspiring pieces without being a graphic designer. 


So take these tips and play/experiment with the simple tools we do have available to us non-graphic biz folks: PowerPoint, MSPublisher, Excel, Keynote, Prezi, and the like.


Read the full article here: http://www.fastcodesign.com/1670019/10-steps-to-designing-an-amazing-infographic 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Suggested by Giuseppe Mauriello
Scoop.it!

The Pixar Touch - Story Wisdom

The Pixar Touch - Story Wisdom | Just Story It! Biz Storytelling | Scoop.it

Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories:


Hey, it's Friday! We could all use a pick-me-up and these short tweets about story crafting are just the nutritious snack food we could use right now


Full of wisdom and insight in small bite sizes -- just what my tired brain needs when my heart still wants some inspiration!


Have fun with these and keep them close -- they are real gems :)


Read the full article here: http://www.pixartouchbook.com/blog/2011/5/15/pixar-story-rules-one-version.html 


Many thanks to fellow curator Giueseppe Mauriello for sending me this!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoopl.it/t/just-story-it 

 

more...
Ken Morrison's comment, June 15, 2012 8:50 PM
Thank You for the rescoop. Good luck on your scoop.it page.
Scooped by Karen Dietz
Scoop.it!

How To Move Your Brand From Good Enough To Remarkable

How To Move Your Brand From Good Enough To Remarkable | Just Story It! Biz Storytelling | Scoop.it
You've got great people on your team and you have a strong vision for the future. So does everybody else. What you need to work on is getting remarkable.


Yep, I couldn't agree more. So how do you get started? Well, first by digging into stories. That's advice tip number one from the author.


Next, get this story work out of the exclusive domain of marketing. Now this point I really like because it is rarely acknowledge. But true it is.


And finally, if your stories are lacking, or broken, or problematic in any way -- fix them! That happens in part through working with trained story workers. So look around you for help.


As the author says, "...then you have to jump in and get to work on being remarkable. It might be the difference between surviving or thriving in 2012 and beyond."


I am looking forward to hearing about more remarkable organizations.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Conversation Starter: How Intimate Are You? (Hint: Story Sharing)

Conversation Starter: How Intimate Are You? (Hint: Story Sharing) | Just Story It! Biz Storytelling | Scoop.it
The root cause of organizational dysfunction is often distance — the distance between leaders who communicate in a top-down fashion and employees who develop a sense of estrangement from those leaders.


Here is a quick read with some powerful points to make: leaders fall short as communicators, yet following these tips will help set leaders on the right path to connecting, engaging with, and moving people.


Now that sounds pretty one-sided but here's the truth that this article also conveys -- if you follow the author's advice, you will be just as changed by the stories you hear as by the stories you tell.


That's where the magic of stories lay -- within the story sharing. If you use the principles in this article (listening more & better, small groups, show trust, authenticity), you will close that leadership gap and be as deeply affected by the process as your ability to deeply affect others.


Hmmmm -- now that's something to think about! Are you game?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Rescooped by Karen Dietz from Story and Narrative
Scoop.it!

The Danger of a Single Story

The Danger of a Single Story | Just Story It! Biz Storytelling | Scoop.it

Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.


OMG -- what an amazing video! It is about 12 minutes long -- and eloquent plus thought-provoking. It is inspiring and heartfelt. I know this will feed you well.


Here is how to view it through the lense of small business, enterprises, non-profit work, or social cause entrepreneurship:

  • There is not one story, but multiple stories of different people that together create or organization -- whether you are a sole proprietor, nonprofit or a multinational corporation. You would think that is obvious, but I can't tell you how frequently people come to me for their 'story' -- their one, defining story. But thinking that way is dangerous and extremely limiting -- and untimately not successful as this Chimamanda explains. There are your stories, stories of customers, stories of partners, stories of staff, stories of stakeholders, etc...


  • The tone of today's marketing/branding efforts reflects more the shallowness of story instead of its depth. Depth comes from the many stories, not the 'one'. We instead must engage with ALL the stories otherwise we rob people of their dignity, respect and humanity. That thievery does not create meaningful relationships -- and we are all in the age of relationship building/sustaining if you haven't figured that out yet. 


  • Over-storying happens all the time -- to silence different voices for the sake of efficiency. The result? Stereotypes that while true, are woefully incomplete. This ultimately creates an inability to reach and engage with more people/markets in your business.


  • Stories in organizations and public life can be used to dispossess and malign (our current political climate?) or to bring together and empower. There are dangers in storytelling -- yes, even in business -- and care must be taken so we hear and can operate from a balance of stories for the health and well-being of the organization.


In the end, your success in working with stories for engagement, connection and meaningful relationship is all about awareness, intent, and deep listening -- and getting really smart about the power of storytelling. Enjoy watching this video about the depth, richness, and beauty of storytelling that will help you truly engage with those around you.


As Chimamanda says at the end, reject the single story and regain a kind of paradise.


Many thanks to Gregg Morris who originally curated this for his Story and Narrative scoop.it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Gregg Morris
more...
Karen Dietz's comment, June 12, 2012 10:40 AM
Many many thanks for finding and scooping this Gregg! It is awesome and I've downloaded it into my personal collection also. Wonderful, wonderful ...
Suggested by Richard Andrews
Scoop.it!

The Most Powerful Thing About You -- Your Story

The Most Powerful Thing About You -- Your Story | Just Story It! Biz Storytelling | Scoop.it

The most powerful thing about you is your story. But don't talk about yourself all the time; you'll be a bore.

Well, that all depends on whether it is all about you bring the "center of attention" or the "center or exposure". "Exposure" mesans being vulnerable and also being willing to be changed by the story. That is what this article is really all about. And it is also the essence of the talk I am on my way to give at the Pacificaa Graduate Iinstitute's conference on transformational leaderships this weekend.

The questions posed here will help you keep on track and avoid situations where you end ups telling your story from your ego instead of the place of service. It is a great checklist to keep in your back pocket.

Happy story telling!

Thank you Richard Andrews for recommending this article :)

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Ken Morrison's comment, June 7, 2012 6:11 PM
I love the Leadership Freak blog. Thanks for sharing.
Karen Dietz's comment, June 7, 2012 11:44 PM
Glad you like it Ken! Thanks for re-scooping the article. Have a great weekend :)
Scooped by Karen Dietz
Scoop.it!

Personality: The fourth essential of a customer-centric business

Personality: The fourth essential of a customer-centric business | Just Story It! Biz Storytelling | Scoop.it

We use web browsers every day and don’t really think about them until something goes wrong. Google Chrome crashed on me the other day and I got the iconic “Aw, Snap!” page with the unhappy folder icon. Instead of being cross at the error, it made me smile, and I was more forgiving of the browser for crashing. This is an example of how personality can engage customers’ emotions and help them build a stronger relationship with your brand.


What a great article! It is all about the risks and rewards of developing your brand with personality.


Why should you bother? Because once again, it is all about emotionally connecting with your customers/prospects. It is giving them an experience. It is using the 'character' story element for creating effective biz stories to the max.


The authors give terrific examples and lay out for us step-by-step the reasons and actions to take for developing a brand personality.


Oh, and BTW -- it is not about creating a veneer or fake personality just to make sales. It truly is all about the authentic YOU.


Enjoy reading this post. I think you will find it enormously helpful as you continue to craft the personality of your business.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Forget about 'content management'--and focus on 'audience development': how stories help

Forget about 'content management'--and focus on 'audience development': how stories help | Just Story It! Biz Storytelling | Scoop.it

Forget about ‘content management’–and focus on ‘audience development’...


The basic premis of business storytelling is that by sharing your stories -- and listening to the stories of your customers/prospects in return -- you gain engagement, build loyalty, and increase sales.


Now here is another take on the same premise. While this article does not mention story sharing at all, it does help us re-think our marketing work so we can leverage our stories.


For example, the article says not to focus on creating or spending mountains of time on content management sytems. You know -- all the time you spend plotting, planning, organizing, tracking, analyzing, and making lists of business content to share with people.


Instead of growing content and content databases, focus on developing an audience and engaging with people. You do that folks through story sharing! This author suggests that creating an Audience Development System is the most important activity a business should be doing -- and is the wave of the future.


This still sounds pretty techie and geeky to me. But the author does make the point that a key component in an Audience Development System is talking individually with people. Thank heavens. That sounds like conversational storytelling to me.


In any event, there are some really great insights here that will help us think better about creating content (storytelling) for our business marketing, branding, and engagement efforts.


So start paying attention to developing your audience and putting systems in place to support that instead of just content management.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

How Sales Reps Can Listen to Customers Effectively [To Hear Their Stories}

Listening is one of the four fundamental competencies of a professional sales person, and yet, many sales reps fail to do it well.


Want more business? Want to engage customers? It is all about listening!


Here's what I like about this article -- it is all about listening and doing it in such a way that it actually evokes stories.


There is even a script given that is actually leading a potential customer into sharing their story. This leads to (as the author says) "From a sales person’s perspective, the more we listen, the more different positions, motivations, opinions, and nuances we are able to understand and accommodate. The wiser and more capable we become. Since we are able to understand an ever-growing panoply of positions and opinions, we are able to feel a rapport with more and more customers, and move closer to a consensus position with them."


There are good examples and how-to tips here that will help you listen better and evoke stories from customers. Enjoy the read.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Create a Setting and Connect With Emotions -- Effective Biz Storytelling

Create a Setting and Connect With Emotions -- Effective Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it

I recently moved the delivery time of my beloved newsletter to be Sunday morning (well, that’s when it launches here, though my New Zealander and Australian friends all get it on Monday). In the process, I talked to people about sharing this information over breakfast, and with a “second cup of coffee” sometimes. I basically set a scene in the reader’s head that we were having a personal chat over breakfast.


Here's what I love about this article: it clearly articulates a particular piece of successful story crafting and story sharing on your blog. Or in fact, anywhere. with any content you are creating.


Author Chris Brogan's point here is all about how to leverage the story element of 'setting' to create an emotional connection with your readers.


Enjoy reading this article as Chris shares how he does this and why it is important.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Marketing Needs a New Metaphor -- Telling Better Stories

Marketing Needs a New Metaphor -- Telling Better Stories | Just Story It! Biz Storytelling | Scoop.it
Last month, I learned what Dian Fossey must have felt like in Gorillas in the Mist, surrounded by mysterious creatures and unknown dangers, and yet compelled to edge ever closer.


This article proves my point EXACTLY about my criticisms of framing storytelling as a war (see the article and my review on "Empowerment Marketing") -- or any marketing as a war or battle.


I just posted a review of another article on the 'Story Wars' material that has just hit the scene ("Empowerment Marketing"). The author makes great points, but the framing of war totally undermines his basic premis.


Here's the article that explains why -- and offers a different metaphor to use to shape our marketing.


How we think about our marketing and our business storytelling shapes our actions and the types of stories we tell. So read this article's points about a better alternative metaphor to war. Everyone will benefit!


PS -- an don't forget to read the many comments posted at the end of this article. Very illuminating!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Suggested by Giuseppe Mauriello
Scoop.it!

Seven tips in digital storytelling from the New York Times and CNN

Seven tips in digital storytelling from the New York Times and CNN | Just Story It! Biz Storytelling | Scoop.it

"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".


This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.


So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.


So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Giuseppe Mauriello's comment, June 1, 2012 1:14 AM
Hi Karen,
thank you so much for appreciation about my suggestion.
Karen Dietz's comment, June 1, 2012 5:49 PM
You are the best Giuseppe! Thank you for thinking of me :)

Just Story It Newsletter

Sign up for my rather infrequent newsletter