Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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One customer story sells, and another doesn’t. Why?

One customer story sells, and another doesn’t. Why? | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Hey -- what a great example that Michael Harris has put together for us! Here are two examples -- one of a story used in sales that DID NOT work. In other words, no sale resulted.


In the second example we have a story that DOES work -- resulting in a sale.


If you are incorporating stories into your sales process, then this post is for you. We need more examples of what works and what does not work in order to refine our storytelling and grow our businesses.


Enjoy this post and I hope you get some good ideas for how to tweak your stories for better results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jeanne Melanson's curator insight, February 17, 2013 10:02 AM

This is a very good article.  For anyone who uses other people's stories and successes in your business, it's a must read.

corneja's comment, February 17, 2013 6:12 PM
Why the link doesn´t work in my case? I have tried to accede several times and always got a 404 Page Not Found! :-(
Karen Dietz's comment, February 18, 2013 12:03 PM
Hi -- don't know why the link doesn't work. Here it is again: http://insightdemand.com/uncategorized/customer-story-sells-doesnt-why/
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7 great reasons to embed a storytelling culture in your business | MojoLife

7 great reasons to embed a storytelling culture in your business | MojoLife | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

This is a quick article giving sound reasoning for why organizations need to create a storied culture.


If you are a business leader, here is your beginning roadmap for working with stories in your organization.


If you are an entrepreneur growing a business, here is your beginning roadmap for building a storied culture with employees and vendors. 


And if you are a consultant, here's a list of reasons 'why' a storied culture is important that you can use in presentations and workshops with clients.


What else would you add to this list?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ethan Allen Gets A "D" Grade in Biz Storytelling

Ethan Allen Gets A "D" Grade in Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it
Ethan Allen Global, Inc., is one of the largest furniture manufacturing companies in the United States, with almost 300 stores and revenue of over $700 million. Founded in 1932 by brothers-in-law Nathan S.
Karen Dietz's insight:

Now here is an intrepid author, Marian Calabro, who takes on furniture maker Ethan Allen by rating their website "About" page.


The company's grade? A big fat "D". Why? No stories! And a video that holds you hostage. Yikes!


Periodically we need blog posts like this because there is nothing more illustrative of what NOT to do than a review like this.


So go read why Ethan Allen received such a poor grade and make sure you are not doing the same. And also use the article for ideas on how to fix/upgrade your current website using stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog)

Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog) | Just Story It! Biz Storytelling | Scoop.it
Hey Leaders! Listening Isn't Easy, But It's Essential Information Management (blog) However, in working with leaders at all levels striving to strengthen their performance, listening skills aren't an issue some of the time; they are an issue nearly...
Karen Dietz's insight:

Periodically I run across an article about listening skills that is really good. This is one -- and can apply to anyone.


Effective or deep listening is the FIRST skill to build in effective storytelling. Leaders are particularly prone to focus on "telling" and not listening.


I like how this article talks about listening and the traps we fall into. And I like the practical advice offered, along with a fun exercise to do to hone your listening skills.


I'm in a workshop all week but am going to do the activity today to see what I can learn! Should be fun :)


Try it out yourself and let me know how it goes!


This reveiw was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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ozziegontang's curator insight, February 13, 2013 6:52 PM

Karen's insights say it well.

Karen Dietz's comment, February 14, 2013 8:07 AM
Thank you Denyse, Al, and Ozzie for re-scooping and commenting!
Renee Stuart's curator insight, February 14, 2013 10:30 PM

Are you just hearing others or truly listening to others?

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Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage | Just Story It! Biz Storytelling | Scoop.it

Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.

Karen Dietz's insight:

This Google+ video is 1 hour and 13 minutes long and it does have some really good material.


I watched it while working on my emails and enjoyed many of the points being made here.


The video has Brian Clar, Doug Pray, and John Jacobsen talking about branding, storytelling, and business. They do definitely come from the new media/TV/Hollywood mold yet I definitely appreciated their comments on storytelling as an art/craft that takes time to develop, authenticity, and what branding really is and its connection to storytelling.


So carve out some time to listen this weekend, or do what I did and multi-task (it is easy to follow along).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, February 11, 2013 9:14 PM
Hi Ana! So glad you liked the video. Yes, it is refreshing! And I feel like you do -- women do need to be mentioned as speakers and movers and shakers instead of just characters. In fact women in the field of story work need larger voices. Thanks for the comment!
Tommy Walker's comment, March 8, 2013 11:19 AM
Wow, thank you so much for sharing this! Ana, to your question about not having women speakers, we've only just started this show, and this was the second episode. We do plan on having women panelists for future episodes, and some very influential ones at that. There are some really big plans for this format for the future.
Karen Dietz's comment, March 8, 2013 12:37 PM
Good to know Tommy! Thanks for jumping in and giving us an update.
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Six Tips to Improve Your Visual Storytelling (without design expertise)

Six Tips to Improve Your Visual Storytelling (without design expertise) | Just Story It! Biz Storytelling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
Karen Dietz's insight:

Here are 6 quick tips for how to up your visual storytelling game to augment your business stories.


I like these because anyone can do them. Yeah!


Thanks to author Lou Hoffman for sharing these nifty ideas.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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corneja's curator insight, February 14, 2013 5:19 AM

Very simple and effective tips. Thanks!

Karen Dietz's comment, February 14, 2013 9:24 PM
My pleasure!
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Business Jargon: Which Annoying Corporate Buzzword, Cliché Or Euphemism Will Win Forbes' NCAA-Style Tourney? - Forbes

Business Jargon: Which Annoying Corporate Buzzword, Cliché Or Euphemism Will Win Forbes' NCAA-Style Tourney? - Forbes | Just Story It! Biz Storytelling | Scoop.it
Super Bowl 47 is in the books but March Madness is around the corner. In honor of the NCAA men’s basketball tournament, Forbes presents its second-annual “Jargon Madness” competition.
Karen Dietz's insight:

Hey folks -- are you using any of these buzzwords in you biz stories?


If so, then you might want to STOP! Some of the candidates might surprise you. Some I bet you will cheer for being the winners.


In any event, here's some Friday Fun for you -- now go vote for the ones you want banned!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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The Shapes of Stories, a Kurt Vonnegut Infographic

The Shapes of Stories, a Kurt Vonnegut Infographic | Just Story It! Biz Storytelling | Scoop.it
My take on visually presenting Kurt Vonnegut's theories about archetypal stories, designed after researching the subject. 11"x17" (click for larger version)
Karen Dietz's insight:

Love love this infographic on the shapes of stories ala Kurt Vonnegut!


If ever you've watched the videos of him going through these diagrams, you will doubly enjoy this accompanying infographic.


This is definitely a visual to keep around.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Mercor's curator insight, February 7, 2013 10:54 AM

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Tribe Pictures's curator insight, February 8, 2013 10:31 AM

Great infographic on Kurt Vonnegut's theories on story shapes 

Mary Daniels Brown's curator insight, February 8, 2013 10:52 AM

A graphic designer's visual representation of story structure. Nice!

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A Brief History of Information Design and Visual Storytelling

Humankind has been telling complex stories through simple visuals long before you saw your first infographic at Mashable. History is humbling, let's go back in
Karen Dietz's insight:

If you are into data and storytelling, then this brief overview is for you. The slideshare program quickly explains data visualization through time.


Of course, how data is displayed -- if done well -- can tell its own story.  The next step is to give a presentation as a story, and tell the story of the data as you are doing so. 


Until then, enjoy this quick historical review of visual storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Storytelling: The Next Step for Visualization

Storytelling: The Next Step for Visualization | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Here's the next stop on the data and visual storytelling journey. While the previous article I curated focused on the history of visual storytelling, this research article addresses 'what's next.'


For the authors of the article -- what's next is the presentation and communication of data that has played only a minor role in research up to this point.


Click on the title of the article "Storytelling: The Next Step for Visualization" at the bottom of the blurb to get a free copy of the research paper. 


The research paper itself focuses on journalism as storytelling -- which it is, but it is not the only method or approach. So the article is limiting in that way. 


Still, there are some good insights about how data visualization needs to move more directly into storytelling using story delivery techniques.


Iin the end, the authors Robert Kosara and Jock Mackinlay say: 

"Storytelling promises to open up entirely new avenues of research in visualization. Going from exploration to analysis to presentation is a natural progression, which is mirrored by the research effort focused on these steps over time. As the field becomes more mature and provides many useful techniques for the first two steps, we need to start focusing on presentation. This is even more important as visualization gets used for decision-making, where the succinct presentation of important facts is crucial."


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Visual Storytelling the Postal Way | Superhype

Visual Storytelling the Postal Way | Superhype | Just Story It! Biz Storytelling | Scoop.it
Pop quiz: name five brands that understand visual storytelling. I'll bet your list included a hip brand like Etsy. Perhaps you included a classically visual brand like Disney, or Tiffany, which has successfully employed Instagram.
Karen Dietz's insight:

Hey it's Friday and to slide us into the weekend, here's a fun post about the Postal Service as being one of the original visual brand storytellers.


There are some cool stamps shown here, and a nice story about the Johnny Cash stamp.


Enjoy and have a great weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Is corporate America hijacking real storytelling?

Is corporate America hijacking real storytelling? | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Now here's an interesting article -- and a perspective I rarely see.


Basically, the author is asking if businesses are overdoing storytelling. Not in terms of quantity, but in terms of quality and messaging.


As the author, Ed Heil, says at one point about McDonalds and Coca-Cola: "I commend both companies for stepping out and trying something different, but what would be really different if someone had the guts to stop and say, “because we produced this, it’s a reflection of what we believe and who we are,” and leave it at that. If you like that and identify with the message and cause, so be it."


This article is not very long, but it does raise some interesting questions.


Bottom line: mixing ads and storytelling might not be the best way to go.


You be the judge. It is interesting to consider, though.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Christine Cavanaugh-Simmons's curator insight, February 25, 2013 1:33 PM

I would agree with the article - storytelling without true narrative intelligence can be shallow and backfire.  

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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Just Story It! Biz Storytelling | Scoop.it

"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."

 

"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."

 

"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."


Via Ken Jondahl
Karen Dietz's insight:

These videos are terrific examples of how businesses have applied 8 basic plots to create effective visual stories that define their brand. Enjoy!

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Karen Dietz's comment, February 2, 2013 8:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight, February 2, 2013 11:41 PM

The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy!

Mike Ellsworth's comment, February 3, 2013 5:27 PM
Firas, thanks for the reScoop!
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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | Just Story It! Biz Storytelling | Scoop.it
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?
Karen Dietz's insight:

Now here is a thought-provoking piece on how the language we use to describe our story activities can either constrain us or set us free.


I swear there are days when I experience being in a story war just like Jonah Sachs (Winning the Story Wars) says -- particularly when it comes to politics.


But that metaphor need not apply all the time and this article by Douglas Van Praet is a good counterbalance.


For Van Praet, using the language of war closes down our creativity. Makes sense. In response he has developed a 7-step process on how to inspire change that directly relates to organizational story work. And marketing. And branding. And leadership.


So go read the article and let your creativity flourish!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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ManagingAmericans's comment, February 16, 2013 12:45 AM
Thanks Karen, insightful indeed.
Oakville Deals's curator insight, February 16, 2013 2:56 PM

This is an article that I was going to write. I think it is an American thing.

Karen Dietz's comment, February 18, 2013 12:05 PM
Glad you enjoyed the article and found it useful!
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In Story Selling | Cut the Clutter and Tell a Great Story

In Story Selling | Cut the Clutter and Tell a Great Story | Just Story It! Biz Storytelling | Scoop.it

"From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before."

 

"So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling."

 

"What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories." - Lisa Ostrikoff


Via Ken Jondahl
Karen Dietz's insight:

Ken Jondahl's review below says it all. Whenver I see a cluttered website I know people are lacking storytelling skills. Novice storytellers always add too much detail.


So if your website is too cluttered, it can't tell a great story. So polish your storytelling skills and upgrade your website. It's essential to gain business growth.


After the article makes this main point, the rest we already know. And yet they are good reminders for us. And I like the quotes.


Thanks for finding and sharing the article Ken!

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Ken Jondahl's curator insight, February 14, 2013 8:46 AM

The article focuses mostly on the visual marketing via web/ads/etc and is dead on in the conclusions. However, think about your sales people.

 

Are they really prepared to go out and have conversations with customers which include great stories around your company, the people and how you help customers?

 

If not, the next time an annoying pop up ad hits you in the face. Think about how your customers feel when your sales person visits and goes on and on about the product features and benefits.

 

It is not about it, it is all about how it is used. In sales we need to get to the point and tell a great story around the product usage.

Free Web Designer's comment, February 14, 2013 11:43 PM
Write For Guest post Free backlink http://su.pr/AlIGhb
ozziegontang's curator insight, February 16, 2013 2:45 PM

Read Karen's insights  

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Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide

Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide | Just Story It! Biz Storytelling | Scoop.it

Electric Slide is the easiest way to wirelessly present PowerPoint slides, Office documents, PDFs and videos with your iPhone or iPad.

Your device is a remote control that works anywhere with any screen. Since viewers just need your simple URL to follow along, setup is a cinch.

You can also connect your device directly to a TV or projector via HDMI or VGA.


Via Baiba Svenca, Robin Good
Karen Dietz's insight:

Top curators Baiba Svenca and Robin Good found this cool app and I think it's important for you to know about too.


How amazing would it be when giving a presentation and sharing your biz stories via PowerPoint to have those in the room going through your material on their phones or ipads?


Or pity the person in the back of the room who can't see your slides well enough to follow along. 


And the app can also still project on a screen if you want it to. So it's the best of the old and something new too.


The pricing however is steep. If you want to use the app with just one person it's free. Like we'd really need that when talking one-to-one with someone. If you want to shell our $50 for 6 months, or $80 bucks for a year, you can broadcast simultaneously to 50 people.


If you do a lot of speaking, you might want to check it out.


So this could be the coolest thing since sliced bread, or a dud -- depending on your business. Regardless, I still like the idea!


Thanks Baiba and Robin for finding this app and sharing.

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Jacq's comment, March 1, 2013 1:18 AM
the pricing for more than one co-user I need to think about
Karen Dietz's comment, March 1, 2013 12:57 PM
I agree Jacq! For some, the pricing won't be an issue. For sole proprietors, it could be something to carefully consider.
Cori Zuppo's curator insight, May 28, 2013 10:27 PM

Absolutely cool. Now, how to make it work in a classroom with a diverse student population who perhaps cannot afford iThings...and the classroom PCs are not wireless...hmmm...

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Set your counter-productive strategies out to sea with story

Set your counter-productive strategies out to sea with story | Just Story It! Biz Storytelling | Scoop.it
My husband recently recounted an organizational change process that he had observed at a European client. Interestingly, it was based upon the story of the ancient ritual of a Viking funeral. In th...
Karen Dietz's insight:

What a great piece (not long) about storytelling and organizational change.


I really like how the author Marla Gottschalk talks about how storytelling can get the ball rolling when an company needs to change. Especially when there is not a critical event 'igniting' the need for change.


I also like how Gottschalk reminds us to honor the past as we embark on change, give the change the deference it deserves (honor what is happening), and add pomp. These 3 points are often forgotten in the rush or push to change.


There are nice insights here that can help us all.


This review was written by Karen Dietz for her content curation on business storytelling at www.scoop.it/t/just-story-it 

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The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | Just Story It! Biz Storytelling | Scoop.it
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …
Karen Dietz's insight:

Here author and story practitioner David Lee tackles how to connect employees and customers around storytelling to build engagement, enhance customer service, and build both branding and corporate culture efforts.


Like David's previous article on employee orientation and storytelling, articles about the specifics (not platitudes) of how to link customers and employee together so stories are generated are few and far between.


There are both good insights and good tips here. Particularly about addressing the common 'line of sight' problem. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Karen Dietz's comment, February 14, 2013 9:25 PM
Thanks for your insights Margaret and Casey!
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5 Kinds of Stories to Tell During Onboarding

5 Kinds of Stories to Tell During Onboarding | Just Story It! Biz Storytelling | Scoop.it

You can be proud to work here.

That is one of THE most important messages your new employee orientation program should communicate.

Karen Dietz's insight:

The author David Lee does a great job here explaining not only why stories should be used during employee orientation trainings, but which stories will lead to participants having a successful experience.


And begin to build pride in the company they have just joined, and increase their personal integrity.


Orienting new employees to the company is one of the place where all great corporate storytelling begins -- yet is mostly underutilized or ignored.


So Lee gives us both a reminder to not forget this area for applying business storytelling, and tips for which stories to tell.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Grammy Winner Bill Harley Explains Why Technology Cannot Replace In-Person Storytelling -- for anyone

Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...
Karen Dietz's insight:

Bill Harley is one of my storytelling heros. A professional storyteller, Bill is extremely eloquent and inspiring as he talks about the power of  telling a story live, in person.


Even my software engineering husband Tim stopped his work to listen to Bill's video as I was reviewing it.


So what has this got to do with business? It's simple:

  1. Everytime Bill says "teacher" substitute "leader."
  2. Everytime Bill talks about telling stories to audiences of students, think about your last presentation and the folks who remained silent and looking like they could care less.
  3. Everytime Bill talks about in-person storytelling think about what you are doing technology wise with your biz stories.


Bill explains to us what is really going on.


I can't tell you how many times when I work with leaders, they just want to get a story down so they can video tape it.  Wrong move!!! And again, Bill tells us why. Technology has a place, and Bill helps us keep it all in perspective.


Thank you Bill for this terrific 13 minutes! I'm going to use this in my MBA classes and my work with leaders. Woo hoo!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Laurence Roelants's comment, February 8, 2013 5:59 AM
This was magic! thanks!!
Elsemiek Meijs's curator insight, February 8, 2013 8:09 AM

Wow! Please take 13 minutes and forget everything else.

streetsmartprof's curator insight, February 8, 2013 11:17 AM

Make sure to read the insight by Karen Dietz, the 1st one posted.

 

This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised...

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Sustainable storytelling is a powerful tool that communicates vision

Sustainable storytelling is a powerful tool that communicates vision | Just Story It! Biz Storytelling | Scoop.it
The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie
Karen Dietz's insight:

Love this post about consciously choosing which stories to tell that is slanted toward organizations.


This article comes from Britain, with British references. And some of the examples given are British companies. Hooray! We need more international examples. 


Sustainable storytelling for the author here, Ed Gillespie, is all about telling stories that sustain us. 


When I use the term 'sustainable storytelling' I mean paying attention to all that is required (i.e. structures and processes) within a business to keep storytelling alive as a sustainable activity over time.


Semantics aside, I really like what Gillespie has to say:

"...stories that empower us as heroes and capture our imaginations inspire and galvanise us into action more effectively than psychologically passive-aggressive narratives that try to guilt or brow-beat us into change."


So true, so true. Leaders and marketers -- take a lesson here.


Enjoy digging into all the links in this article and the examples of sustainable storytelling via Great Britain.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Just Story It! Biz Storytelling | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
Karen Dietz's insight:

When finessing your biz stories and creating content using stories, I love what both the author of the aritcle, Miranda Miller, and Robert Munsch say: "Let your audience love you first." 


In other words, don't try to influence anyone to do anything until you have established a relationship and given something of value  with your audience first without expectation of an immeditate economic transaction.


A story can be a gift. So can other things. And the author provides some ideas here.


Overall, this is a nice piece with good reminders, and I really like the insights on ways to connect with your audience in order to build your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Jeff Domansky's curator insight, February 4, 2013 4:48 PM

Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.

Janine Lloyd's curator insight, February 5, 2013 12:24 AM

A must read about storytelling for Content Marketers

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

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The Valuable Links Between Stories and Our Collective Actions

The Valuable Links Between Stories and Our Collective Actions | Just Story It! Biz Storytelling | Scoop.it

Story as a catalyst for meaning & purpose.

Karen Dietz's insight:

THIS POST HAS MOVED! HERE IS THE NEW LINK: https://designingliteracy.squarespace.com/literacyoftheimagination/the-valuable-links-between-stories-and-our-co 


Ahhh -- really good insights and points here in this article by Gunther Sonnenfeld that expands our typical ways of working with stories in business (transactional storytelling), and how we need to shift to transformational storytelling.


Stories provide meaning and purpose, as the above text says. Even when told for transactional purposes. But there is no reason for organizations not to also claim the higher ground.


This is a thoughtful article that touches on a few fundamental truths about storytelling, and calling us to think/act more deeply about the story work we do.


And I like the visual chart that comes along with it also!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Denyse Drummond-Dunn's curator insight, February 2, 2013 4:12 AM

Insightful read that goes deeper on storytelling's appeal.

ratzelster's curator insight, February 2, 2013 9:06 AM

We talk about how to spread our influence and how to build audience for our message.  Story seems to me to be one excellent way for doing that.

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Your Founding Story: Nonprofit Storytelling, Part 3

Your Founding Story: Nonprofit Storytelling, Part 3 | Just Story It! Biz Storytelling | Scoop.it
How to shape and share a compelling story of your organization's founding.
Karen Dietz's insight:

Have trouble telling your founding story? Then this article will definitely help.


Written for nonprofits, it is just as relevant and helpful for for-profit businesses.


I really like how the author, Nancy Schwartz, lays out the steps.


If you need to create your founding story, or beef up your existing one, there are good tips here to get you on the right track.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Courageous Branding: How Marketers Use the Underdog Story | Beneath the Brand

Courageous Branding: How Marketers Use the Underdog Story | Beneath the Brand | Just Story It! Biz Storytelling | Scoop.it
Courageous Branding: How Marketers Use the Underdog Story http://t.co/MEcsDW4C #branding #brand
Karen Dietz's insight:

And here is another example of a plot form that businesses can successfully use!

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Karen Dietz's comment, January 31, 2013 4:00 PM
Glad you liked it Hari!

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